创意创新创业与风险投资

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•Existing products/
•Technology •现有产品/技术
•New products/ •Technology •新产品/技术
创意创新创业与风险投资
… which create disproportionate wealth relative to adjacent
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创意创新创业与风险投资
•Place an “X” in the approximate location of the competitors in your industry in terms of price and performance/benefits/value added
opportunities 两种类型的机会所产生的财富的比重
•14%
•100
•38%
•50
•86%
•62%
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•0 •Type of new
•Business •Launch新公司
•Revenues •收入
•61% •39%
•Discontinuous
•Opportunities •跳跃的机会 •Adjacent
创意、创新、创业与风 险投资
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2020/11/10
创意创新创业与风险投资
•Knowledge isn’t power; Knowledge is ubiquitous. Creativity is power •知识不是力量，知识到处都有。创意才是力量。
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创意创新创业与风险投资
•Creativit
y •创意能 力
•Knowledge •知识数量
•Creativit
y •创意能 力
•Knowledge •知识数量
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创意创新创业与风险投资
•From a left brain world to a right brain world •从左脑世界到右脑世界
•Left brain activities can be automated, replicated and out sourced •左脑活动可以自动化，复制和外包
•Markets •现有市场
•增加市场份额 •和利润(业务扩 •展,不是新的企 •业发展)
••跳Di跃sco的n机tin会uo：us ••创Op建p新ort的un市iti场es ••和Cr新ea的te产ne品w markets •and new products
•毗邻的机会： •增加主要市 •场需求
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创意创新创业与风险投资
•INNOVATION: The Successful Implementation of Ideas •创新：创意的成功实施
• Many people have great ideas but do not know how an organization has to operate to get things done.
•Discovered through systematic Research
•通过系统研究发现的
•Swept into the PC revolution
•在计算机革命中的发现
•Discovered by Luck运气
•Built temporary or casual job into a
business (7%)把一项临时或偶然的工 作发展为企业
•broad domain of his or her work
•一个人在他/她的领域 •所知道和能做的
•Motivation
•激励动机
•Determines what people will •actually do
•决定人们真的 •要做的事情
创意创新创业与风险投资
•Where do Entrepreneurs Get Their Ideas? •企业家的想法从哪来？
•从价格和绩效/益处/价值增值的角度出发， •用“x”标出你所在行业的竞争者们在图中所处的位置
•Highest •最高
•Price •价格
•Average
•平均水 平
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•Lowest •最低
•Lowest
Average
Highest
•最低
平均水平
最高
•Performance/Benefit/Value Added绩效/益处/价值增
Additional Chinese Demographics 其他中国人口统计数据
• By 2020, 30 million unmarried young men (bare branches) • 到2020年，将有三千万未婚年轻男士（光棍） • 45% of young women not give up career for marriage • 45%的年轻女士不会为婚姻而放弃事业 • Highest deaths from air pollution • 由空气污染所导致的死亡率最高
•Business planning steps 商业规划步骤
•Find interested people & money 挖掘潜在客户及 资金
•Find resources to
build prototypes & identify markets寻找 资源来构建产品原 型并进行市场识别
•Knowledge isn’t power; Knowledge is ubiquitous. Creativity is power •知识不是力量，知识到处都有。创意才是力量 •The amount of knowledge & the ability of Creativity •知识与创意 •Is too much knowledge a bad thing? •知识多了无创意？
•Wanted as an individual consumer (6%)
作为消费者的需求Happened to read about the industry (4%)偶然阅 读到有关的行业
•Developed family member’s idea (2%)
•开发家庭成员的想法
•Thought up during honeymoon in Italy (1%)在意大利度蜜月时的奇想
•Technology Commercialization Process 技术商业化过程
•Product
planning steps 产品 规划步骤
•Imagining 成型
•Creating original ideas创 造最初想法
•Incubating 孵化
•Developing product ideas 发展产品构思
•Knowledge isn’t power; Knowledge is ubiquitous. Creativity is power •知识不是力量，知识到处都有。创意才是力量 •FEDEX the hub-and-spoke system •联邦快递枢纽辐射式航线系统
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创意创新创业与风险投资
•Opportunities •相邻机会
•Profits利润
•Source: Chan & Mauborgne (1997)
创意创新创业与风险投资
Technology Assessment 技术评估
1. Understand Technology 了解技术 2. Discover Possible Uses of Technology 3. 发掘技术的可能应用 3. Understand Markets for Uses 4. 了解技术应用的市场 4. Determine How to Deliver Value 5. 确定如何传递价值
•很多人有很好的想法但却不知道一个组织必须怎样运作才能把好的想法变 为现实。 • When a good idea has been identified, it has to be shaped and analyzed to determine if it can become the basis for a new product or service. •当一个好想法明确之后，它必须依照一定的方法来分析以确定它是否能成 为一个新产品或服务的基础。 • Business leadership is the process of turning ideas into profitable new products or businesses: Innovation! •商界领袖的作为就是把创意变成有利可图的新产品或商务模式：创新！
• Creativity is the starting point for Innovation and Business Growth.
•创意是创新和公司成长的起点
• Creativity is the process through which inventions occur
•创意是发明产生的过程
•创新才能引领！
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创意创新创业与风险投资
Discontinuous opportunities: The source of radical innovation 跳跃的机会：根本型创新的源泉
•毗邻的机会： •开发现有的资产 •New •和能力
•Markets •新市场
•强化状态：
•Existing
值
创意创新创业与风险投资
•World’s Most Innovative Companies •世界上最具创新的公司
1. Apple 2. Google 3. Toyota Motor 4. General Electric 5. Microsoft 6. Tata Group 7. Nintendo 8. Proctor & Gamble 9. Sony 10. Nokia •The Companቤተ መጻሕፍቲ ባይዱes who innovate are the companies who lead !
•Creative thinking
•创新思维
•How people approach •problems and Solutions
•人们对待问题的 •方式和解决方案
•Expertise / Knowledge
•技术/知识
•Everything that a person knows and •can do in the
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创意创新创业与风险投资
The Process of Technology Commercialization 技术商业化过程
PP•T文C档o演m模m板 ercializing New Technologies, Vijay K. Jolly, Harvard Business Sch创oo意l 创Pr新es创s业与风险投资
• Creativity is the enabling process by which something new comes into existence.
•创意是能使新想法变为现实的过程
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创意创新创业与风险投资
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The three components of creativity 创意的三个组成部分
•Right brain activities are contextual, synthetic and individual •右脑活动时前后关联的，综合的和个性化的
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创意创新创业与风险投资
•CREATIVITY: The Production of New and Useful Ideas •创意：新且有用想法的产生
•Demonstrating 示范
•Build prototypes构 建产品原型
•Promoting
•推广 •Build products & introduce to markets生产产品 并推向市场
•Sustaining
•维护 •Build markets & improve products 拓展市场并改进 产品
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•5% •4% •20%
•71%
•Replicated or modified an idea encountered through previous employment
•复制或修正 了一个在之前 的工作中产生 的想法
创意创新创业与风险投资
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创意创新创业与风险投资