茶馆选址及营销计划英文版
咖啡厅创业计划书英文
咖啡厅创业计划书英文1. Executive SummaryThe Coffee House is a new coffee shop that aims to provide high-quality coffee and a cozy atmosphere for customers to relax and socialize. Located in a bustling neighborhood with a large number of office buildings, the Coffee House will cater to professionals, students, and local residents looking for a convenient and comfortable place to enjoy a cup of coffee.The Coffee House will offer a variety of coffee drinks, pastries, and light snacks, as well as free Wi-Fi and a warm ambiance. Our mission is to create a welcoming space where customers can enjoy a premium coffee experience and connect with friends and colleagues.The Coffee House is seeking funding to launch its first location, acquire equipment, furniture, and inventory, and cover initial operating costs. With a solid business plan and a strong team, we are confident that the Coffee House will become a popular destination for coffee lovers in the area.2. Market AnalysisThe coffee industry is a rapidly growing market, with a steady increase in demand for specialty coffee and gourmet drinks. According to the National Coffee Association, coffee consumption in the United States has steadily increased over the past decade, with a record 62% of Americans drinking coffee daily in 2020.The Coffee House will be positioned as a premium coffee shop offering top-quality coffee drinks made with locally sourced beans and served by skilled baristas. Our target market includes professionals working in nearby office buildings, students from the local university, and residents in the surrounding neighborhood.Competitor analysis shows that there are several well-established coffee shops in the area, but they lack the premium coffee and cozy atmosphere that the Coffee House will provide. By offering a unique coffee experience and focusing on customer service, the Coffee House aims to differentiate itself from the competition and attract a loyal customer base.3. Organizational StructureThe Coffee House will be owned and operated by a team of experienced entrepreneurs with a background in the food and beverage industry. The management team will consist of a General Manager, Head Barista, and Operations Manager, who will oversee day-to-day operations, customer service, and marketing.In addition to the management team, the Coffee House will employ skilled baristas, kitchen staff, and service personnel to ensure smooth operations and excellent customer service. Training programs will be provided to all staff members to maintain a high level of service and product quality.4. Products and ServicesThe Coffee House will offer a wide range of coffee drinks, including espresso, cappuccino, latte, and drip coffee, made with premium beans sourced from local roasters. In addition to coffee, we will offer a selection of teas, hot chocolate, and cold beverages, as well as pastries, muffins, and light snacks.Customers can also enjoy free Wi-Fi, comfortable seating, and a warm ambiance at the Coffee House. The decor will be cozy and inviting, with warm lighting, comfortable seating, and a modern aesthetic that appeals to our target demographic.5. Marketing StrategyThe Coffee House will implement a multi-channel marketing strategy to attract customers and build brand awareness. Key initiatives will include social media marketing, email campaigns, local advertising, and community events. We will also offer loyalty programs, discounts, and promotions to incentivize repeat business and word-of-mouth referrals.In addition, the Coffee House will partner with local businesses, universities, and organizations to host events, sponsorships, and collaborations that will increase our visibility and attract new customers. By engaging with the community and creating a strong brand presence, we aim to establish the Coffee House as a popular destination for coffee lovers in the area.6. Financial ProjectionsThe Coffee House aims to generate steady revenue and achieve profitability within the first year of operation. Initial startup costs will include equipment, furniture, inventory, marketing, and staffing. We project a total investment of $150,000, with a break-even point within the first six months of operation.Revenue projections are based on average sales per customer, daily foot traffic, and seasonal trends. With a strong customer base, repeat business, and efficient operations, we project annual revenue of $300,000 in the first year, with a net profit of $50,000.7. ConclusionThe Coffee House is a new coffee shop that aims to provide a premium coffee experience and a cozy atmosphere for customers to relax and socialize. With a strong focus on quality, customer service, and community engagement, we are confident that the Coffee House will become a popular destination for coffee lovers in the area.By implementing a comprehensive marketing strategy, offering a unique coffee experience, and delivering excellent customer service, we aim to build a loyal customer base and achieve profitability within the first year of operation. Together with our team of experienced entrepreneurs and dedicated staff, we are excited to launch the Coffee House and create a welcoming space for coffee aficionados in the neighborhood.。
英文店铺策划书模板范文
Executive SummaryThis document outlines the proposed concept, location, target market, marketing strategy, financial projections, and operational plan for [Shop Name], a new retail establishment aimed at [briefly describe the shop's purpose or niche]. The following sections provide a detailed overview of the business idea, ensuring a comprehensive understanding of the shop's potential for success.1. Shop Concept[Shop Name] will be a [type of store, e.g., specialty boutique, coffee shop, or bookstore] located at [address or specific location]. The shop will focus on [describe the shop's unique selling points, such as eco-friendly products, artisanal goods, or a specific theme].2. Target MarketOur target market includes:- Demographics: [age range, gender, income level, etc.]- Psychographics: [lifestyle, interests, values, etc.]- Geographic location: [local community, surrounding neighborhoods, or specific demographic areas]3. LocationThe chosen location offers several advantages:- High foot traffic: [mention nearby attractions, residential areas, or commercial centers]- Visibility: [describe the shop's exposure to passersby, signage, and accessibility]- Accessibility: [mention parking availability, public transportation options, and proximity to other shops]4. Marketing StrategyTo attract and retain customers, [Shop Name] will implement thefollowing marketing strategies:- Branding: Develop a strong, cohesive brand identity that reflects the shop's unique value proposition.- Online presence: Create a user-friendly website and active social media profiles to engage with customers.- Local partnerships: Collaborate with local businesses and organizations to promote cross-promotions and events.- Direct marketing: Utilize email newsletters, flyers, and local advertising to reach potential customers.- Events and promotions: Host regular events, such as workshops, trunk shows, or themed nights, to create a sense of community and excitement.5. Financial ProjectionsBased on market research and conservative assumptions, [Shop Name] is projected to achieve the following financial milestones:- Revenue: [estimate annual revenue based on sales volume and pricing strategy]- Expenses: [detail anticipated costs, including rent, utilities, inventory, marketing, and labor]- Profit: [projected net profit after all expenses are accounted for]6. Operational PlanTo ensure smooth operations, [Shop Name] will adhere to the following operational plan:- Staffing: [describe the number of employees required, their roles, and training programs]- Inventory management: [outline procedures for ordering, receiving, and tracking inventory]- Store layout: [describe the layout, including shelves, displays, and checkout area]- Customer service: [define standards for customer service, including training and handling complaints]7. Conclusion[Shop Name] is a promising retail venture that offers a unique shopping experience to [target market]. By leveraging our strategic location, innovative marketing approach, and commitment to quality, we are confident in our ability to achieve sustainable growth and success. We invite potential investors and stakeholders to consider this opportunity and join us in bringing [Shop Name] to life.Attachments- Detailed financial projections- Market research reports- Floor plan and store layout- Resume of key team members[Your Name][Your Title][Your Contact Information][Date]。
茶市场营销策划书英语作文
茶市场营销策划书英语作文Marketing Plan for Tea MarketExecutive Summary:The tea market is a rapidly growing industry with a wide range of products and a diverse consumer base. This marketing plan aims to promote a new line of premium tea products and increase brand awareness in the market. The plan will focus on leveraging digital marketing strategies, social media platforms, and influencer partnerships toreach our target audience and drive engagement and sales.Target Market:Our target market includes tea enthusiasts, health-conscious consumers, and individuals looking for a high-quality tea experience. We will also target younger consumers who are interested in unique and trendy beverages.Marketing Objectives:1. Increase brand awareness and recognition in the tea market.2. Drive sales and revenue for our premium tea products.3. Build a loyal customer base through engaging and informative content.4. Establish partnerships with influencers and key industry players to expand our reach.Marketing Strategies:1. Digital Marketing: We will utilize targeted online advertising, SEO, and email marketing to reach potential customers. Our goal is to increase website traffic and drive online sales.2. Social Media Engagement: We will create engaging and visually appealing content for platforms such as Instagram, Facebook, and TikTok. By leveraging user-generated content and influencer partnerships, we aim to increase brand visibility and engagement.3. Influencer Partnerships: We will collaborate with influential individuals in the health and wellness space to promote our premium tea products. This will help us reach a wider audience and build credibility.4. Content Marketing: We will create educational and entertaining content about tea, health benefits, andbrewing techniques to engage our audience and position our brand as a knowledgeable industry leader.5. Product Launch Events: We will organize virtual andin-person events to introduce our new tea products to consumers and generate excitement around the brand.Budget and Timeline:Our marketing budget will be allocated towards digital advertising, influencer partnerships, and content creation. We plan to execute the marketing strategies over a six-month period, with a focus on continuous monitoring and optimization of our campaigns.Evaluation and Measurement:We will track key performance indicators such as website traffic, social media engagement, and sales data to measure the success of our marketing efforts. We will also gather feedback from consumers and analyze market trends to refine our strategies.Conclusion:This marketing plan outlines our approach to promoting our premium tea products and strengthening our brandpresence in the market. By leveraging digital marketing, social media, and influencer partnerships, we aim to engage our target audience and drive sales while establishing a strong brand identity in the tea market.茶市场营销策划书执行摘要：茶市场是一个迅速发展的行业，拥有多样化的产品和多元化的消费群体。
咖啡营销策划方案英文
咖啡营销策划方案英文1. Introduction1.1 BackgroundThe coffee industry has witnessed significant growth in recent years, driven by the increasing consumer preference for gourmet coffee and the rise of coffee culture. However, the market is highly competitive, and to stay ahead, coffee companies need a well-crafted marketing plan that focuses on expanding market reach and driving customer engagement.1.2 ObjectiveThe objective of this marketing plan is to increase brand awareness, expand customer base, and strengthen customer loyalty for our coffee company. This will be achieved through a combination of online and offline strategies that target both existing coffee lovers and new potential customers.2. Target Market2.1 Existing Coffee LoversOur primary target market includes coffee enthusiasts who already have a preference for gourmet coffee. These customers are willing to pay a premium for a high-quality coffee experience and are the key to building brand loyalty.2.2 New Potential CustomersTo ensure the long-term growth of our company, we also need to target new potential customers. This includes young professionals, students, and individuals who have yet to develop a preference for gourmet coffee. By providing them with a unique and memorable coffee experience, we aim to convert them into loyal customers.3. Marketing Strategies3.1 Online Marketing3.1.1 Social Media CampaignsHarnessing the power of social media platforms, we will launch targeted campaigns to increase brand awareness and engagement. This will involve creating compelling content, such as coffee recipes, brewing tips, and behind-the-scenes videos, to educate and entertain the audience.3.1.2 Influencer CollaborationsPartnering with influencers who have a strong online following in the coffee and lifestyle niche can help us reach a wider audience and build credibility. They will create contentfeaturing our products, host giveaways, and promote exclusive discounts to their followers, driving traffic to our online store.3.1.3 Online Store OptimizationImproving the user experience of our online store is crucial for increasing conversions. We will focus on optimizing the website speed, enhancing product descriptions and images, and implementing an easy-to-use checkout process. In addition, we will implement online customer support to assist users with any questions or concerns they may have.3.2 Offline Marketing3.2.1 Pop-up Coffee ShopsSetting up pop-up coffee shops in high-traffic areas, such as malls, business districts, and universities, provides an excellent opportunity to introduce our coffee to new customers. Alongside serving freshly brewed coffee, we will create an inviting atmosphere with comfortable seating, relaxing music, and informative displays about our brand and coffee sourcing.3.2.2 Collaborations with Local BusinessesTeaming up with local businesses, such as bakeries, restaurants, and fitness studios, can help expand our reach and tap into their existing customer base. We will offer exclusive discounts and cross-promote our products to create a mutually beneficial partnership.3.2.3 Coffee Tasting EventsOrganizing coffee tasting events at our flagship store and selected locations allows us to provide an immersive coffee experience. We will invite coffee connoisseurs, bloggers, and media personnel to create buzz and generate media coverage. Attendees will have the opportunity to taste different coffee varieties, learn about coffee brewing techniques, and get personalized recommendations from our expert baristas.4. Customer Loyalty ProgramTo foster customer loyalty, we will implement a customer loyalty program that rewards customers for their continued support. This program will offer exclusive benefits such as free coffee upgrades, personalized offers, and early access to new coffee releases. Additionally, we will regularly communicate with our customers through email newsletters, providing them with brewing tips, new recipes, and updates about our brand.5. Evaluation and ControlTo measure the effectiveness of our marketing strategies, we will:5.1 Track online engagement metrics, including website traffic, social media followers, reach, and engagement rates.5.2 Monitor the conversion rate of website visitors to customers and track the success of online campaigns through conversion tracking tools.5.3 Conduct customer surveys and feedback forms to evaluate customer satisfaction and identify areas for improvement.5.4 Monitor sales and revenue growth, customer retention rates, and repeat purchase rates to gauge the success of our customer loyalty program.6. ConclusionBy implementing a comprehensive marketing plan that targets both existing coffee lovers and new potential customers, we aim to increase brand awareness, expand our customer base, and strengthen customer loyalty. Through a combination of online marketing strategies, offline initiatives, and a customer loyalty program, we will create a unique and memorable coffee experience that sets us apart from our competitors, ensuring the long-term success of our coffee company.。
茶市场营销策划书英语作文
Tea Marketing Plan: A Strategic Approach to Capturing the Global Market**Introduction**Tea, a beverage that has been enjoyed for centuries, holds a unique position in the global beverage industry.Its rich history, diverse flavors, and health benefits have made it a preferred choice among consumers worldwide. As the tea market continues to evolve, it presents both opportunities and challenges for tea businesses. This marketing plan aims to outline a strategic approach for a tea company to capture a significant share of the global tea market.**Market Analysis**The global tea market is expected to grow at a steady pace in the coming years, driven by increasing consumer awareness about the health benefits of tea and its diverse flavors. The market is segmented into various categories based on type, such as green tea, black tea, white tea, and others. Each segment has its unique characteristics and target consumer base.Green tea, for instance, is known for its rich antioxidants and is popular among health-conscious consumers. Black tea, on the other hand, has a stronger flavor and is widely consumed in countries like India and the United Kingdom. White tea, being the least processed, has a delicate flavor and is preferred by tea enthusiasts. **Target Market**Our target market includes health-conscious consumers, tea enthusiasts, and millennials seeking natural and healthy alternatives to coffee and other caffeinated beverages. We aim to position our tea brand as a premium choice, offering a unique blend of quality, taste, and health benefits.**Marketing Strategy****1. Product Development:**We will focus on developing innovative tea productsthat cater to the varying preferences of our target market. This includes creating new blends, flavors, and packaging options that resonate with the modern consumer's lifestyle and values.**2. Brand Positioning:**Our brand will be positioned as a premium tea brand, emphasizing quality, authenticity, and sustainability. We will communicate our commitment to sourcing high-quality teas from sustainable sources and sharing the rich cultural heritage of tea with our consumers.**3. Marketing Communications:**We will employ a mix of traditional and digital marketing channels to reach our target audience. This includes social media marketing, content marketing, email marketing, and influencer marketing. We will create engaging content that educates consumers about the benefits of tea and our unique brand story.**4. Distribution Strategy:**We will target both online and offline distribution channels to ensure maximum reach. Online, we will sell our products through our website, e-commerce platforms, and social media channels. Offline, we will collaborate with retail stores, supermarkets, and cafes to distribute our teas.**5. Customer Engagement:**We will prioritize customer engagement by providing exceptional customer service and fostering a community around our brand. We will engage with our customers through social media, email, and other communication channels, seeking their feedback and suggestions to continuously improve our products and services.**Conclusion**In conclusion, this marketing plan outlines a strategic approach for a tea company to capture a significant share of the global tea market. By focusing on product development, brand positioning, marketing communications, distribution strategy, and customer engagement, we aim to establish ourselves as a leading player in the tea industry and satisfy the needs of our target market.**茶市场营销策划书：全球市场的战略布局****引言**茶，这种历经数个世纪依然备受欢迎的饮品，在全球饮料行业中占有独一无二的地位。
MARKETING PLAN for STARBUCKS——星巴克的营销策划
Marketing Plan for StarbucksExecutive summaryStarbucks is one of the fastest growing coffee stores in the world now. It has built its market position with a linkage to customers by providing a place for them beside work and home, where people could relax and enjoy themselves. However, providing excellent customer service is not an easy task. I will briefly summarize problems that Starbucks facing and suggest what action should be taken to keep it in continuing improving customer’s satisfaction and strengthen its market position. Consequently, from the product periodic theory, starbucks are mature.The following is a vote for the reason of customers to choose Starbucks:1.Sorry, I don't like Starbucks at all.………………………………………………4%2.No like or not, I feel indifferent to Starbucks.…………………………………4%3.What is Starbucks?………………………………………………………………1%4.I just like Starbucks, but don’t know why.………………………………………1%5.I like Starbucks because of its tasty coffee.……………………………………12%6.I like the easy atmosphere in Starbucks.………………………………………34%7.I like the culture and the value of Starbucks…………………………………23%8.I like reading and surfing the Internet while drinking the coffee.……………13%9.I go to Starbucks because the most of my friends like there.……………………5%Current marketing situationCompanyStarbucks company is the largest coffee chain store in the United States. In a short span of twenty years, it has created a very valuable brand in the world. The core business of Starbucks is selling high quality and various types of coffee drinks, and it also has tow brands of bottle selling coffee drinks, Frappuccino and Starbucks double shot. A research shows that the revenue of Starbucks is growing by 20% per year and it is opening 3 stores per day over the world approximately. Starbucks has achieved a net increase in revenue of 2.4 billion dollars and it has expanded the business with opening 668 stores located in the different countries. Starbucks is successfully managing its operation through franchising in order to achieve steady market growth in Restaurant chain enterprises. In addition, Starbucks has achieve a competitive advantages by reducing delivery and management costs, shortening customer lines at individual outlets and increasing foot traffic for all the stores in every area.Picture1: Frappuccino picture2：Starbucks double shotMacro environmentIn China, per capital coffee consumption is increasing, but the income is on the decline in recent years. On the global scale, international coffee crisis due to overproduction, rising stocks, declining prices, elimination to coffee farms may result in a threat to Starbucks. As a result, Starbucks has to increase the price of coffee. Target customerStarbucks is able to meet a wide need of customers in different backgrounds and ages. The high quality coffee drinks, harmonious environment with good music, comfortable sofa and chairs, and warm services to attract consumers to pay for a cup of coffee and stay for a while. Starbucks mainly targeted at customers who has developed a strong brand to retain a large group of loyal customers.Competitors analysisMcDonald cafe introduced its espresso beverage products in 2001, and the price is relatively low than Starbucks. It affected Starbucks’ market share through providing various fast food at a low price. Although Starbucks still can maintain its dominant position in Restaurant chain industry, there was a 20% decrease in its value. The cost of Dukin donuts coffee drinks is about 20% lower than Starbucks. By selling donuts coffee drinks as its main products to attract customers. Dukin is national chain to serve fresh coffee, cappuccino, latte and other coffee drinks that similar to Starbucks provided. Other competitors are local small coffeehouse, and other new product line. Current market performance and objectivesPerformanceStarted in 1985, Starbucks with $400000 as seed money. After four private placements, it had financed $29 million and arrived on NASDAQ in June 1992. From now on, its average annual sale’s growth reached 20%, and the average annual profit’s growth reached 30% , stock’s price rose more than 30 times.ObjectivesStarbucks expects to achieve at least 6% growth margin in its store sales and expand its business with opening additional 1700 stores by the end of this year. Overall, the objective of Starbucks is to become a worldwide brand and further strengthen its mission to be the leading specialty coffee retailers in the world. Regarding to the aspect of customer service, Starbucks will continue promise of a perfectly made coffee, and goes far beyond to human connections.SWOT and issue analysisStrengthStarbucks Corporation is a very profitable organization, earning in excess of $600 million in 2004.The company generated revenue of more than $5000 million in the same year. It is a global coffee brand built upon a reputation for fine products and services. It has almost 9000 cafes in almost 40 countries. Starbucks was one of the Fortune Top 100 Companies to Work For in 2005. The company is a respected employer that values its workforce. The organization has strong ethical values and an ethical mission statement as follows：Starbucks is committed to a role of environmental leadership in all facets of our businessWeaknessStarbucks has a reputation for new product development and creativity. However, they remain vulnerable to the possibility that their innovation may falter over time. The organization has a strong presence in the United States of America with more than three quarters of their cafes located in the home market. It is often argued that they need to look for a portfolio of countries, in order to spread business risk. The organization is dependant on a main competitive advantage, the retail of coffee. This could make them slow to diversify into other sectors should the need arise. OpportunityStarbucks are very good at taking advantage of opportunities. In 2004 the company created a CD-burning service in their Santa Monica (California USA) cafe with Hewlett Packard, where customers create their own music CD. New products and services can be retailed in their cafes, such as Fair Trade products. The company has the opportunity to expand its global operations. New markets for coffee such as India and the Pacific Rim nations are beginning to emerge. Co-branding with other manufacturers of food and drink, and brand franchising to manufacturers of other goods and services both have potential.ThreatWho knows if the market for coffee will grow and stay in favour with customers, or whether another type of beverage or leisure activity will replace coffee in the future? Starbucks are exposed to rises in the cost of coffee and dairy products. Since its conception in Pike Place Market, Seattle in 1971, Starbucks' success has lead to themarket entry of many competitors and copy cat brands that pose potential threatsMarket strategyTarget marketStarbucks has many categories of loyal customers who can be classified into different segments. As the research shows that women customer tend to drink Starbucks soffee than men about 40%, who will buy a cup of coffee from Starbucks in the morning before work, or meet up with friends to chat over a cup of coffee, and most of them will bring child to get some beverage. A majority of target customers are between 18 to 30 years old. Additionally, Starbucks appealed more to students and younger kids recently. So, under 18 years old group of people can be considered a brand new customer which Starbucks has never targeted before.Marketing positionThe market positioning strategy of Starbucks is aimed at providing high quality of service (high quality coffee store). Thus, Starbucks main chose the area near the offices, in order to attack more officers who have a large need of high quality coffee. In addition, the customers not only care about the quality of the coffee but also the atmosphere of the coffee store. In order to meet this mental need, Starbucks built its market position with a linkage to customers by providing a place for them beside work and home, where people could relax and enjoy themselves.Marketing mix1)ProductStarbucks offers a variety of beverages like coffee, hot chocolate, Frappuccinos, smoothies and bottled beverages like water. The company is best known for its coffee variety. In some areas the company also offers seasonal and holiday beverages like the “Eggnog Latte” in Christmas time.Apart from beverages, the company also offers food like pastries, sandwiches and salads. Starbucks merchandise like mugs, at-home brewing equipment like high quality coffee machines and whole bean coffee with fair-trade guarantee are also available. Within the last years Starbucks developed new products for non-coffee drinkers to attract new customers and therefore a bigger audience. Another way of attracting customers is the introduction of “Starbucks Entertainment”. Under this name the company offers a selection of music, for example the in-store music, books and films, by both, independent and popular artists.2)PriceUsually price and quality determines the value of the product. Starbucks always tried to deliver high value to the consumers by buying quality beans, assuring that their staff got effective and efficient training, and mostly, creating an environment to enjoy coffee. For this, the customer had to pay more.To keep the competitive edge, the company also began to offer $1 bottomless cup of coffee, which can be refilled any number of times and 50 cents less than any other Starbucks products. As the Starbucks news site sates, the company is also trying to implement other value added services like, introducing $3.95 "breakfast pairings," which includes breakfast items along with a coffee . This is to target the price conscious customers.In China, by local standards, Starbucks is a luxury. They never wanted to decrease their prices to China when they started. Coffee is not grown in China at large scales –at least not the Arabica beans. When comparing prices to USA, it varies between products depending from where the materials were obtained (locally or imported). 3)PlaceMostly Starbucks is in to direct supply channel (producer to consumer). With their line of vision such practice is important and it helps to keep a personal relationship with the customer. In US, particularly Starbucks can be found in any neighborhood where there is a potential high traffic for its stores –especially with “Coffee bar” concepts. Outlets can be found in various large chains. Their primary goal is to locate them in highly visible locations and opened them in clusters. It was the ideal place for the individuals who are on the go, who enjoy music or even looking for a break in a busy lifestyle.4)PromotionThe main strategy of Starbucks was not to spend money largely on advertising. They used the extra cash on acquiring the best area. Before opening a new store, they organize big community events highlighting each locations personality. Further such information was imprinted on cups and t-shirts as promotion activities.They also established “smart partnerships” with already known local representatives who would act as local ‘ambassadors’ to promote their brand. They introduced Starbucks Cards; aiming their valued customers to promote its products. While buying a gift card, the customer is not only shows brand loyalty, but it also provides free advertising, attracting new customers. They do deliver their services to offices without size restrictions (Starbucks web). Expanding their product mix, they ensure that they are appealing to a diverse customer base. Starbucks also contributes tonon-profit organizations as a way to improve brand image and awareness in local communities.Action programs✧In 2002, a report showed that including Christine Day, recognized thatCustomer’s service needed to be improved upon, and one idea to conquerthis problem was to invest $40 million annually in 4,500 stores.✧According to a survey of customers, 65% believed fast service was a key toattribute to their needs.✧In the past when we thought of adding more labor hours to our retail stores, wedecided against it due to the struggling economy, especially since labor wasalready our biggest expense.✧Another option instead of increasing labor hours is to increase the efficiency ofthe partners that we currently employ. We removed the nonvalue-added tasks,simplified the production process, and manipulated the store layout to take better advantage of store space.✧Additionally, we installed an automatic espresso machine that was faster, reducedwaste, and improved consistency while still fulfilling our customer’s needs. We want to continually implement the use of these machines in more of our stores Financial ForecastFourth quarter earnings are expected to be positive for Starbucks, according to Minyanville news. The coffee juggernaut has made massive business changes over the past year, trying to settle back into that golden formula that made Starbucks everybody's go-to spot for coffee. Not all shifts have been felt by the consumer, who is more concerned with the quality and the price of a cup of coffee, than antics and gravitational shifts made by the world's biggest coffee chain.The coffee juggernaut is certainly active and innovative enough, with good, bad, and questionable ideas to deserve a plus in earnings, but the company that once was welcomed with an open embrace by the public, for convenience, reliability, and cool quotes on their coffee cups, is now fighting the reputation of over-priced coffee and the perception of being a big, fat chain store cliche.ConclusionTo sum up, Starbucks achieved success in Chinese market in some aspects. The date presents that roughly 60% of the total is coffee beverage. So, the coffee is the dairy product of Starbucks. To be more competitive, the product in each store should be high quality and the staffs are required to be friendly and kind.What’s more, Starbucks should reduce waste making drinks to improve productivity and spend some money on customer loyalty program in order to retain customers and build relationships.。
茶馆详细介绍英文作文
茶馆详细介绍英文作文Walking into the tea house, the first thing thatcatches your eye is the beautiful array of teapotsdisplayed on the shelves. Each one is unique in design, showcasing the craftsmanship and artistry of traditionaltea culture.The aroma of freshly brewed tea fills the air, creating a warm and inviting atmosphere that instantly relaxes your senses. The sound of water boiling in the kettle adds tothe soothing ambiance, making you feel right at home.Customers sit around small tables, sipping on their favorite blends of tea and engaging in lively conversations. The tea house is a place where people come to unwind, socialize, and enjoy the simple pleasure of a good cup of tea.The menu offers a wide selection of teas, ranging from classic green and black teas to exotic blends infused withfruits and flowers. Each tea is carefully brewed to perfection, ensuring a rich and flavorful experience with every sip.The staff at the tea house are friendly and knowledgeable, always ready to recommend a new tea or share interesting facts about the history and benefits of different varieties. Their passion for tea is evident in the way they prepare and serve each cup with care and attention to detail.As you leave the tea house, you feel refreshed and rejuvenated, grateful for the opportunity to escape the hustle and bustle of daily life and immerse yourself in the tranquil world of tea. It's a place where time slows down, worries fade away, and the simple pleasure of a cup of tea brings joy and contentment.。
茶馆选址及营销计划(英文版
Table of contents1.Introduction ………………………………………………………………… (2)2.History and brief analyze oftea............ (2) and location of theTeashop (4)4.The teashop’s special characteristics and its market-orientedmission (5)5.The investment and profitsanalysis............... ............ (7)6.Conclusion ………………………………………… ……………………… (7)7.References…………………………………………… ……………………… (8)8.Local teashop observationsheet........................... (9)9.Teashop name and somepicture…………………………………………………….backIntroductionToronto is famous for its multi-culture. There are many different nations in this city. Among these nations, Indian and Chinese immigrants are the most. Many Chinese or Indian people love to have a cup of traditional tea, instead of coffee during the day. They are not used to going to Tim Horton or Starbucks for meeting their friends and spent time alone. They need a place they can feelcomfortable, and Asian. A tea place for ethnic community to social is on demand.Currently, tea is more popular than ever in North America. Cai, Quanbao (1998), the president of the Tea Association of the USA, forecasts the tea market and states that "tea will continue to grow at double digit rates over the next several years and might even exceed those expectations with increased marketing investment" (p10). The tea salons first appeared in New York City and have increased for the last several years (Tea time, 1998). Every indication is that there will be a strong market for tea in the United States for the next five or ten years (Barr, V. & Broudy, C.E. (1996). Canadians drink over 7 billion cups of tea each year (xtheteashopx).On the basis of these literature research and market researchin downtown Toronto, I am planning to open a teashop in downtown Toronto. I will detail my proposal in the following sections.History and brief analyze of teaTea is the world's most popular prepared drink. Shen Nong, discovered it in 2737 BC (Chow & Kramer, 1990) when a tea leaf accidentally fellinto the bowl of hot water he was drinking. Tea then become a popular drink in China, and was introduced to the world little by little. Canadians did not have their first tea until 1717, which was imported by the Hudson Bay Company. In the early 19th century, afternoon tea as a social custom, was originated by Anna, 7th Duchess of Bedford. The Duchess began inviting guests to join her for a cup of tea and some sweets and savories in the afternoon, in order to fill the long gap between breakfast and late dinners. The ritual caught on in England and North America and soon became an afternoon tradition that remains today. Modern afternoon tea at trendy tea salons and cafés feature a wide variety of quality teas and fine finger foods.It is generally believed that there are five categories of tea: Black tea, green tea, oolong tea, Flavored Tea, and Herbal/Tisane. Most commonly used in North American tea bags, black tea is made from leaves that have been fully oxidized, producing a hearty deep rich flavor in a colored amber brew. Keemun is the most famous one among black tea family. Keemun is the foundation of many English breakfast blends. (Some English Breakfasts are all Keemun.) (Brigham, B (1999).Most popular in Asia, green tea is not oxidized. It iswithered, immediately steamed or heated to prevent oxidation and then rolled and dried. It is characterized by a delicate taste, light green color and is very refreshing(Brigham, B (1999).Jasmine is one of the green tea. Jasmine tea has long been a favorite of tea connoisseurs around the world. The compelling and absorbing fragrance of jasmine blossoms lingering above the pot as the tea is brewed must surely be one of life's little jewels! (Clausen 1997). The name oolong literally translates as "Black Dragon" and is very popular in China. Oolong refers to partly oxidized leaves, combining the taste and colors qualities of black and green tea. Oolong teas are consumed without milk or sugar and are extremely flavorful and highly aromatic (Clausen 1997).Flavoured Tea are real teas (Camellia Sinensis), blended with fruit, spices or herbs. Fruit flavored tea such as apple or blackcurrant, is real tea blended with fruit peel or treated with the natural oil or essence. Spiced and scented teas using cinnamon, nutmeg, jasmine or mint, are also real teas blended with spices, flowers or other plants (Clausen 1997). Herbal infusions or tisanes such as Camomile, peppermint or nettle, do not contain any real tea leaf. The term "herbal tea" is somewhat of a misnomer, since theseproducts are not really tea at all. Herbal beverages or infusions can be derived from a single ingredient or a blend of flowers, herbs, spices, fruits, berries and other plants (Clausen 1997). and location of teashopThe teashop I am planning to open will be named as “Fresh Corner”， which means a relaxed and peaceful place for meeting people or just enjoying oneself。
毕业设计-咖啡厅市场计划英文版
our organization is shown as follows: Personnel Department:
Collect business activities, dynamic capital, business income and expenditure data and analysis, suggestions, regularly report to the general manager. Sales Department :
·Selection: a creative choice of food and drink and a wellconstructed structured conversation system. ·Accessibility: the patron will gain access to the Myosotis Coffee with minimal waits and long business hours. ·Customer service: the customer is ALWAYS right. ·Competitive pricing: all products will be competitively priced relative to the competition.
Couple packages
Price
Promote Place
Little higher price than others
Umbrella; Mineral water; Map; Vouchers; Advertisment
茶馆策划书
茶馆策划书英文回答：Executive Summary。
In the heart of the bustling metropolis, where the cacophony of urban life swells and recedes like the ebb and flow of the tides, I propose the establishment of atranquil oasis—a teahouse where patrons can escape the clamor and indulge in the serene pleasures of tea and conversation. With its meticulously curated ambiance and unparalleled selection of teas, this establishment aims to be a sanctuary for tea enthusiasts and a hub for social gatherings.Target Audience。
The teahouse will cater to a discerning clientele who appreciate the finer things in life. It will be a place where tea lovers, connoisseurs, and individuals seeking arespite from the hectic pace of the city can come together. The target audience includes:Affluent professionals。
Tea enthusiasts。
Individuals seeking relaxation and rejuvenation。
茶楼策划书
茶楼策划书英文回答：As a seasoned teahouse planner, I'm delighted to unveil my comprehensive business plan, meticulously crafted to guide our venture toward success. Allow me to elucidate the key elements of our strategy:Concept and Atmosphere:Our teahouse will be an oasis of tranquility amidst the bustling urban landscape, offering a sanctuary where patrons can escape the mundane and indulge in the timeless ritual of tea drinking. The ambiance will evoke a sense of serenity and harmony, with soothing music, aromatic scents, and meticulously curated décor.Menu and Tea Selection:We will boast an extensive tea menu, featuring adiverse range of premium loose-leaf teas from around the globe. Our expert tea sommeliers will guide guests through our artisanal collection, introducing them to the nuances of each blend. We will also offer a selection of delectable pastries and light bites, perfectly complementing our tea offerings.Customer Experience:At the heart of our business lies an unwavering commitment to providing an exceptional customer experience. Our knowledgeable staff will greet guests with warm smiles and personalized recommendations, ensuring that every visit is a memorable one. We will cultivate a welcoming and inclusive atmosphere where tea lovers from all walks oflife feel valued.Marketing and Outreach:To establish a strong brand presence, we will launch a multi-faceted marketing campaign, utilizing bothtraditional and digital channels. We will host tea-tastingevents, collaborate with local influencers, and leverage social media to engage with our target audience. Bybuilding a loyal customer base, we will drive repeat business and foster a sense of community.Financial Projections:Our financial projections demonstrate the viability and sustainability of our business model. We anticipate strong revenue streams from tea sales, food and beverage offerings, and specialized tea-related events. We have carefully considered our operating expenses and implemented cost-saving measures to ensure profitability.Conclusion:This business plan outlines a compelling vision for our teahouse, one that will captivate discerning teaenthusiasts and become a beloved destination within the community. With a focus on creating an exceptional customer experience and leveraging our expertise in the art of tea, we are confident in our ability to establish a thriving andsuccessful enterprise.中文回答：作为一名资深的茶楼策划人，我很高兴地公布我精心制定的综合商业计划，以指导我们的风险走向成功。
大学生创业开茶馆的英语作文的
大学生创业开茶馆的英语作文的University students are often eager to explore entrepreneurial opportunities that can not only provide them with practical business experience but also allow them to pursue their passions. One such venture that has gained increasing popularity among young aspiring entrepreneurs is the idea of opening a tea shop. The allure of creating a cozy and inviting space where people can gather, relax, and indulge in the rich flavors of premium teas is a compelling proposition for many university students.Starting a tea shop as a university student can offer a multitude of advantages. Firstly, it provides an opportunity to apply the knowledge and skills acquired in the classroom to a real-world business setting. Courses in marketing, finance, operations, and entrepreneurship can all be put into practice as students navigate the challenges of establishing and managing their own tea shop. This hands-on experience can be invaluable in preparing them for the dynamic and ever-evolving business landscape they will encounter upon graduation.Moreover, running a tea shop can foster the development of essential entrepreneurial skills such as problem-solving, decision-making, and adaptability. University students who embark on this venture will be required to make strategic decisions, manage financial resources, and respond to the changing needs and preferences of their customers. These skills are not only crucial for the success of the tea shop but also highly sought after by employers and can serve as a strong foundation for future entrepreneurial endeavors.Another key advantage of starting a tea shop as a university student is the opportunity to capitalize on the vibrant and diverse campus community. University campuses often serve as hubs of intellectual discourse, cultural exchange, and social interaction, providing an ideal environment for a tea shop to thrive. University students, faculty, and staff can become loyal patrons, drawn to the cozy ambiance, unique tea offerings, and the opportunity to engage in stimulating conversations over a cup of their favorite brew.Furthermore, a tea shop can serve as a platform for university students to showcase their creativity and entrepreneurial spirit. By curating a menu that features a wide range of premium teas, innovative tea-based beverages, and complementary food items, students can differentiate their tea shop from the competition and establish a unique brand identity. This can be particularly appealingto health-conscious consumers who are increasingly seeking out high-quality, artisanal products that align with their values and lifestyle preferences.However, starting a tea shop as a university student is not without its challenges. Securing the necessary funding, finding the right location, and navigating the regulatory requirements can all be daunting tasks. Additionally, university students may face the challenge of balancing their academic responsibilities with the demands of running a business, requiring careful time management and prioritization skills.Despite these challenges, the potential rewards of starting a tea shop as a university student can be substantial. Successful entrepreneurs can not only generate a steady stream of revenue but also gain valuable experience that can be leveraged in their future careers or even lead to the expansion of their business ventures. Moreover, the sense of accomplishment and pride that comes with building a thriving tea shop can be immensely rewarding, fostering a deep sense of personal and professional fulfillment.In conclusion, the idea of university students starting a tea shop is an enticing proposition that offers a range of benefits. From the opportunity to apply classroom knowledge to real-world business scenarios to the chance to develop essential entrepreneurial skills, the tea shop venture can be a transformative experience for aspiringyoung entrepreneurs. While the challenges may be substantial, the potential rewards of creating a successful and sustainable tea shop can be truly remarkable. As university students continue to explore entrepreneurial opportunities, the tea shop model remains a compelling option that can not only fulfill their passions but also contribute to the vibrant and dynamic campus community.。
商务茶楼项目计划书,以休闲社交为主题
英文回答：As a result of socio—economic developments， we have witnessed an accelerating pace of people ' s lives and increasing pressure to work。
This phenomenon has been apanied by a growing need to relax and seek leisure and socialization。
The Business Tea House serves as a place for integrating business meetings， leisure and socialization to meet the multiple needs of people。
The project aims to create amercial tea house with the theme of leisure socialization， providing afortable dining environment for customers， fine tea spots and high—quality social experience。
It is hoped that this will provide a place for the general public to live and live in， strengthen socialmunication and promote social harmony。
经过社会经济的发展，我们看到人们的生活节奏不断加快，工作压力也日益增大。
伴随着这一现象，放松身心、寻求休闲社交的需求也与日俱增。
商务茶楼作为一个融合商务会议、休闲社交的场所，能够满足人们的多方面需求。
茶叶空间策划书范文
茶叶空间策划书范文英文回答：Chai Lounge Business Plan.Executive Summary.The chai lounge is a new business concept offering a unique and relaxing experience to customers. The loungewill serve a variety of chai teas, as well as other beverages and light snacks. The atmosphere will be calm and inviting, with comfortable seating and soft music. The target market is people who are looking for a relaxing and enjoyable place to socialize or work.Market Analysis.The market for chai lounges is growing rapidly. This is due to the increasing popularity of chai tea, as well as the growing trend of people seeking out relaxing andenjoyable experiences. There is a large potential customer base for the chai lounge, including people who are interested in health and wellness, as well as people who are looking for a place to socialize or work.Products and Services.The chai lounge will serve a variety of chai teas, as well as other beverages and light snacks. The chai teaswill be made with high-quality ingredients and will be prepared to order. The other beverages will include coffee, tea, and juices. The light snacks will include pastries, sandwiches, and salads.Marketing Plan.The marketing plan for the chai lounge will focus on reaching the target market through a variety of channels. These channels will include online marketing, social media, and print advertising. The chai lounge will alsoparticipate in community events and festivals.Financial Projections.The financial projections for the chai lounge are based on a conservative estimate of sales. The lounge is expected to be profitable within the first year of operation. The financial projections also include plans for expansion in the future.Conclusion.The chai lounge is a new business concept with a strong potential for success. The lounge will offer a unique and relaxing experience to customers, and it will be located in a market that is growing rapidly. The chai lounge is expected to be profitable within the first year of operation, and it has plans for expansion in the future.中文回答：茶叶空间策划书。
茶馆swot分析案例范文
茶馆swot分析案例范文英文回答：SWOT Analysis of a Tea House.Strengths:Unique and high-quality tea blends.Cozy and inviting atmosphere.Friendly and knowledgeable staff.Convenient location in a busy area.Strong customer loyalty and repeat business. Weaknesses:Limited menu options for non-tea drinkers.Reliance on foot traffic for business.High competition from other tea houses and coffee shops.Seasonal fluctuations in sales.Limited marketing and advertising efforts.Opportunities:Introduce new menu items to attract non-tea drinkers.Expand online presence and offer delivery services.Collaborate with local businesses for promotional events.Offer tea tasting events and workshops.Expand to new locations in other cities or countries.Threats:Economic downturns affecting discretionary spending.Changing consumer preferences towards other beverages.Rising costs of tea and other ingredients.Negative reviews and word-of-mouth reputation.Health and safety regulations impacting operations.Overall, the tea house has a strong foundation with its unique tea blends and loyal customer base. However, there are opportunities to expand its offerings and reach a wider audience through strategic marketing and partnerships. It will be important to address weaknesses such as limited menu options and seasonal fluctuations in sales to mitigate potential threats and sustain long-term success.中文回答：茶馆SWOT分析。
店铺选址英文作文
店铺选址英文作文英文：When it comes to selecting a location for a store, there are a lot of factors to consider. Here are some things I would take into account:Firstly, I would look at the demographics of the area. Who lives there? What is their income level? What are their interests and needs? This will help me determine whether or not my store would be a good fit for the community.Secondly, I would consider the competition. Are there already similar stores in the area? If so, how successful are they? If there is a lot of competition, it might be difficult to make a profit.Thirdly, I would look at the accessibility of the location. Is it easy for people to get to? Is there parking nearby? Is it on a busy street or in a more secluded area?Finally, I would consider the cost of the location. How much rent or mortgage will I need to pay? Will I be able to afford it? I would also look at the potential for growth in the area. Is it an up-and-coming neighborhood or is it already established?Overall, selecting the right location for a store is crucial to its success. It requires careful considerationof a variety of factors.中文：选址对于一家店铺来说非常重要，需要考虑很多因素。
茶楼策划书
茶楼策划书英文回答：Executive Summary。
The teahouse, a traditional Chinese establishment, has always been a place for people to gather, socialize, and enjoy the art of tea drinking. In recent years, teahouses have been experiencing a resurgence in popularity, both in China and abroad.This business plan outlines the strategy for launching a new teahouse in the heart of downtown. The teahouse will offer a variety of high-quality teas, as well astraditional Chinese snacks and pastries. It will also host regular tea ceremonies and other cultural events.The target market for the teahouse is people who are interested in Chinese culture, tea, and relaxation. The teahouse will be located in a high-traffic area, with easyaccess to public transportation.The financial projections for the teahouse are positive. The teahouse is expected to be profitable within the first year of operation.Market Analysis。
旅馆选址英文作文
旅馆选址英文作文下载温馨提示:该文档是我店铺精心编制而成，希望大家下载以后，能够帮助大家解决实际的问题。
文档下载后可定制随意修改，请根据实际需要进行相应的调整和使用，谢谢!并且，本店铺为大家提供各种各样类型的实用资料，如教育随笔、日记赏析、句子摘抄、古诗大全、经典美文、话题作文、工作总结、词语解析、文案摘录、其他资料等等，如想了解不同资料格式和写法，敬请关注!Download tips: This document is carefully compiled by theeditor. I hope that after you download them,they can help yousolve practical problems. The document can be customized andmodified after downloading,please adjust and use it according toactual needs, thank you!In addition, our shop provides you with various types ofpractical materials,such as educational essays, diaryappreciation,sentence excerpts,ancient poems,classic articles,topic composition,work summary,word parsing,copyexcerpts,other materials and so on,want to know different data formats andwriting methods,please pay attention!When it comes to choosing a location for a hotel, there are several factors to consider. Firstly, the hotel should be easily accessible. It should be located near major transportation hubs such as airports, train stations, and bus terminals. This ensures that guests can easily reach the hotel without much hassle. Additionally, the hotel should be situated in a central location, close to popular tourist attractions, shopping centers, and entertainment venues. This way, guests can easily explore the city and have convenient access to various amenities.Another important factor to consider is the safety of the location. The hotel should be situated in a safe and secure area, away from high-crime areas. This ensures that guests feel comfortable and can have peace of mind during their stay. Additionally, the hotel should have proper security measures in place, such as CCTV cameras, security guards, and secure entrances, to further enhance the safety of the guests.Furthermore, the surrounding environment of the hotelis also crucial. It should be located in a clean and well-maintained neighborhood. This includes having clean streets, well-kept parks, and a pleasant atmosphere. Guests appreciate staying in a hotel that is surrounded by a beautiful environment, as it adds to their overall experience and enjoyment.In addition to the location itself, the hotel shouldalso consider the availability of nearby amenities. This includes having a variety of restaurants, cafes, and convenience stores in close proximity. Guests often appreciate having options for dining and shopping nearby,as it adds convenience to their stay. Furthermore, having access to public transportation, such as buses or subway stations, is also important for guests who want to explore the city or travel to different areas.Lastly, the hotel should also consider the targetmarket and the type of guests it wants to attract. For example, if the hotel is targeting business travelers, itshould be located in a commercial area, close to officesand business centers. On the other hand, if the hotel is targeting leisure travelers, it should be located neartourist attractions and entertainment venues. Understanding the needs and preferences of the target market is crucialin selecting the right location for the hotel.In conclusion, choosing the right location for a hotelis essential for its success. Factors such as accessibility, safety, surrounding environment, nearby amenities, andtarget market should all be taken into consideration. By carefully considering these factors, a hotel can ensurethat it is located in a prime location that meets the needs and expectations of its guests.。
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Table of contents1.Introduction (2)2.History and brief analyze of tea………… ……………………………………………2 and location of the Teashop (4)4.The teashop’s special characteristics and its market-orientedmission (5)5.The investment and profitsanalysis............... ............ (7)6.Conclusion ................................................ (7)7.References................................................... . (8)8.Local teashop observation sheet........................... (9)9.Teashop name and some picture…………………………………………………….backIntroductionToronto is famous for its multi-culture. There are many different nations in this city. Among these nations, Indian and Chinese immigrants are the most. Many Chinese or Indian people love to have a cup of traditional tea, instead of coffee during the day. They are not used to going to Tim Horton or Starbucks for meeting their friends and spent time alone. They need a place they can feel comfortable, and Asian. A tea place for ethnic community to social is on demand.Currently, tea is more popular than ever in North America. Cai, Quanbao (1998), the president of the Tea Association of the USA, forecasts the tea market and states that "tea will continue to grow at double digit rates over the next several years and might even exceed those expectations with increased marketing investment" (p10). The tea salons first appeared in New York City and have increased for the last several years (Tea time, 1998). Every indication is that there will be a strong market for tea in the United States for the next five orten years (Barr, V. & Broudy, C.E. (1996). Canadians drink over 7 billion cups of tea each year (xtheteashopx).On the basis of these literature research and market research in downtown Toronto, I am planning to open a teashop in downtown Toronto. I will detail my proposal in the following sections.History and brief analyze of teac:\iknow\docshare\data\cur_work\xxtea.ca\tchallenge.htmlTea is the world's most popular prepared drink. Shen Nong, discovered it in 2737 BC (Chow & Kramer, 1990) when a tea leaf accidentally fell into the bowl of hot water he was drinking. Tea then become a popular drink in China, and was introduced to the world little by little. Canadians did not have their first tea until 1717, which was imported by the Hudson Bay Company. In the early 19th century, afternoon tea as a social custom, was originated by Anna, 7th Duchess of Bedford. The Duchess began inviting guests to join her for a cup of tea and some sweets and savories in the afternoon, in order to fill the long gap between breakfast and late dinners. The ritual caught on in England and North America and soon became an afternoon tradition that remains today. Modern afternoon tea attrendy tea salons and cafés feature a wide variety of quality teas and finefinger foods.It is generally believed that there are five categories of tea: Black tea, green tea, oolong tea, Flavored Tea, and Herbal/Tisane. Most commonly used in North American tea bags, black tea is made from leaves that have been fully oxidized, producing a hearty deep rich flavor in a colored amber brew. Keemun is the most famous one among black tea family. Keemun is the foundation of many English breakfast blends. (Some English Breakfasts are all Keemun.) (Brigham, B (1999).Most popular in Asia, green tea is not oxidized. It is withered, immediately steamed or heated to prevent oxidation and then rolled and dried. It is characterized by a delicate taste, light green color and is veryrefreshing(Brigham, B (1999).Jasmine is one of the green tea. Jasmine tea has long been a favorite of tea connoisseurs around the world. The compelling and absorbing fragrance of jasmine blossoms lingering above the pot as the tea is brewed must surely be one of life's little jewels! (Clausen 1997). The name oolong literally translates as "Black Dragon" and is very popular in China. Oolong refers to partly oxidized leaves, combining the taste and colors qualities of black and green tea. Oolong teas are consumed without milk or sugar and areextremely flavorful and highly aromatic (Clausen 1997).Flavoured Tea are realteas (Camellia Sinensis), blended with fruit, spices or herbs. Fruit flavored tea such as apple or blackcurrant, is real tea blended with fruit peel or treatedwith the natural oil or essence. Spiced and scented teas using cinnamon, nutmeg, jasmine or mint, are also real teas blended with spices, flowers or other plants (Clausen 1997). Herbal infusions or tisanes such as Camomile, peppermint or nettle, do not contain any real tea leaf. The term "herbal tea" is somewhat of a misnomer, since these products are not really tea at all. Herbal beverages or infusions can be derived from a single ingredient or a blend of flowers, herbs, spices, fruits, berries and other plants (Clausen 1997). and location of teashopThe teashop I am planning to open will be named as “Fresh Corner”，which means a relaxed and peaceful place for meeting people or just enjoying oneself。