电子商务的一百条规则

The 100 Rules of Business on the Net 1.Be sensitive to customers with older systems. Offer a text-only option for viewing your site on the splash page.

2.Remember that your customers are paying to be online. P rovide fast and easy access to your

information and content. Don 't abuse their time.

anize material logically from the customer ' s point of view. Ideally, the splash page will be main page on a site. Be sure to include clear directions for navigating the site on the main page.

4.Keep in mind that the main page of a site serves a variety of functions. It is a map, a front door, and a marketing message all in one.

e the splash page to set the tone and personality of the site, but do so

selectively. The tone of the Web site should correlate with the personality of the company.

6.If appropriate, include a time and date stamp. It helps to keep the site current.

e Last Modified dates and traffic counters only if you want your customers to know when you last modified your site or how many visitors you have had.

8.When suing icons, particularly those embedded in a graphic design, make sure that they are easy to see and that their function is obvious. Test the design on ten to twenty users to make sure your customers will understand.

9.Include text versions of all icon links.

13.Be sure to include links to the software necessary for a full appreciation of your site. say your site uses RealAudio, then make sure it links to a

download for RealAudio.

14.Avoid useless pages that serve no purpose. If a page doesn ' t show or tell the user something, or provide a service, then your site doesn ' t need it.

10.Avoid offending new users to the Net “ hipper-than-thou ” attitude. by using heavily-laced jargon or by adopting a 11.Do not use bells and whistles just

because become less relevant. Until

then, heavy time-consuming for the you can. As bandwidth increases, this issue will use of graphics, video, and audio programs is

12.Disclose compatibility information,

such as, above.”

This page is best viewed by Netscape 3.0 and If you

15.Include an e-mail address link where

appropriate.

16.Include a “ Return Home” link on every

page.

17.Remember the three-click rule and organize sites logically. The three-click rule states that users will not stay onsite if it takes more than three clicks to access the information they need.

18.Include a FAQ page and an “ About the Company” profile on your site. Links to this information should be clearly marked on the main page.

19.Make sure the profile contains all relevant information about the company including snail mail address, telephone and fax numbers, and the appropriate contact with title.

20.If your site sponsors real-time chats, have a system for monitoring the chats. user a sense of security, and it gives you control. This gives the

21.If you use bulletin board postings, be sure to keep them updated and interesting. appropriate to your community, which will foster conversation. Design topics

22.If appropriate to your site, use discussions. It is the responsibility communication. current events to spice up chats and

of the host, not the visitor, to initiate interactive

bulletin

board

23.Anticipate the needs of your users. If your site has databases, provide a search engine on site.

24.Annotating lists is a valuable and time-saving service you can offer your customers. The more

useful information you can provide, the better the quality of your site.

25.Keep all links live and test

periodically.

26.If you are using your site to launch-and-learn your product make sure that you have a product. Users do not expect perfection in beta products, but they do expect the product to be almost fully functional.

e a logical

URL.

28.Register with every possible source of traffic. Search engines are the primary pathways to your corporate front door.

29.Run test searches to make sure your site comes up with each of the

search engines.

30.Think through keywords clearly. Imagine how a customer would look for your service or product if they didn ' t know your company or Web site name.