英语演讲PPT(主题：TVadvertising)
大学英语口语课件 unit 15 advertising
Unit 15 Advertising Step One ----------15’ warming-up exercise 1) What are the media we have discussed last week? Print media books, newspaper & magazines Electronic media radio, TV & Internet Have you ever noticed the ads in newspaper, magazines, radio or TV? Do you enjoy reading or watching Ads? Guess by picsWhat are these ads for ??? Here are some famous slogans, could you guess what products are they for???? Time is what you make of it. (Swatch) 天长地久。
（斯沃奇手表）2.Make yourself heard. (Ericsson) 理解就是沟通。
(爱立信） 3.Engineered to move the human spirit. (Mercedes-Benz) 人类精神的动力。
（梅塞德斯-奔驰）4.Start Ahead. (Rejoice) 成功之路，从头开始。
（飘柔）Step Two Pair work create a dialog with your partner on the following topic: Do you think ads are necessary or a nuisance? the useful expressions Agreement I agree entirely. I couldn’t agree with your more. You can say that again. I’ll say. That’s it. You’re right. Why not? Sure. That’s just what I think. You said it DisagreementI wouldn’t say so. I couldn’t agree with you less. No way. It’s out of the question. I’m not sure I can agree. I couldn’t disagree more. Are you absolutely sure? I wonder if there’s a mistake. Suggested answer:A: Oh,no, commercials again. I just hate those boring ads. B: sometimes I likes watching ads. And I feel they are necessary . A: I wouldn’t say so. The aim of the repetitions of the same commercial on television is nothing but to brainwash consumers into buying. B. You said it, but in the modern world, it is quite necessary to ge the information about the prodducts and commercials are conveniets for both buyers and sellers. Step Three Group discussion and Presentation Advertising does more good than harm to consumers. Positive? Negative? PositiveI like watching/reading ads. They are amusing/interesting/vivid/fascinating/funny/persuasive. Ads are part of our life/something unavoidable no matter whether you like them or not. Ads provide us with useful information on commodities/ services/ jobs…PositiveWith ads, we save a lot of time in shopping/choosing the kind of product we want/looking for jobs/getting better services …Without ads, manufacturers may find it difficult to sell their products/make their products known to consumers. Without commercial ads, newspapers, radio and television companies cannot survive. NegativeI dislike watching/reading ads. They are misleading/exaggerated…I come across ads every time I turn on TV/radio/open a newspaper/magazine. TV commercials are a nuisance/waste oftime/interrupt programs frequently. Ads take advantage of our longing for wealth/good looks/good health/comfort…Ads exploit our fear of danger/growing old/falling ill…Step Four Group work and Role play 1. Create a new product 2. design an Advertisement for it in your group 3. perform it to the class. Diaper Harness for Doggies Diaper Harness for Doggies The STA-ON diaper harness is used to keep diapers on dogs, whether young puppies, untrained adult dogs, or elderly incontinent dogs.Scented Bus Stops Scented Bus Stops Arcade Marketing Inc., in tandem with the California Milk Processor Board, is putting up a new type of advertisement at bus stops that emit the smell of chocolate chip cookies.Step Five Summary 1. students’performance in class acti vities 2. the language and skills learned in class Step Six Assignment 1. Review the useful words and expression. 2. Preview unit 16 Culture * * 5.A diamond lasts forever. (De Berries) 钻石恒久远，一颗永流传。
AdvertisingPPT课件
知识链接 give place to 让位于…
in place 在原处; 合适的
in place of 取代
take the place of 取代
4) intend +sth+ as/for
be +intended +as/for 我们打算把这篇新闻报道作为新生教材。 We intend this news report as a teaching material for freshmen.
这本书是为初学者编写的。
The book is intended for beginners.
is used to make over 40% of the 3 Cotton ___________________ world's textiles. （用来做）
4 Used she (Did she use) to go to school by bike? Yes, she_____________________. used to/did
6. claim ① (vt.) (根据权利)要求,认领,声称 ② (n.)(根据权利提出)要求,索赔, 对事物的权利,主张． ①A wallet has been found and can be claimed at the manager’s office. ②He claimed to have seen the Mona Lisa.
பைடு நூலகம்.intend (vt.)打算;有…的意图;打算,为…设计 1) intend to do sth.
今天我打算读完这本书。 Today, I intend to finish reading this book. 2) intend sb. to do sth./be intended to do sth. 打算／计划要某人做某事
英语小演讲(advertisement)
Print Advertising
Outdoor Advertising
Broadcast advertising
Covert Advertising
Surrogate Advertising
• Surrogate advertising is prominently seen in cases where advertising a particular product is banned by law. Advertisement for products like cigarettes or alcohol which are injurious to heath are prohibited by law in several countries and hence these companies have to come up with several other products that might have the same brand name and indirectly remind people of the cigarettes or beer bottles of the same brand.
• Advertising is a popular way for us to get information, but at the same time, it exists as a kind of art. • I used to be sick of advertisements since they always came up when the TV plays came to climax. But now some advertisements attract me so much. And I think some of them are even more wonderful than TV plays.
我是歌手英语演讲ppt
She is Huangqi Shan, the singer of CCTV’s Athens Olympic theme song. She has already been a professinal singer for over twenty years, but it was not until she took part in I AM SINGER that the public got to know and pay attention to her. Yes, she has a buried good voice.
《鸿雁》
Swan Goose —by Shabao Liang
THANKS FOR WATCHING~
OUT!
OUT!
Chyi（齐秦）was born in 1960. repretative songs: 《大约在冬季》《爱情宣言》 《外面的世界很精彩》《无情 的雨无情的你》......
......?
Chen Ming was born in 1968. Because she was unsatisfied with her job, she turned to be a professional singer. Chen Ming was one of the most famous singers in China’s early pop field, and her status could equal to Na Ying at that time. repretative songs:《等你爱我》 《快 乐老家》
Now
As the singers’ performances are so great, how will the audience react?
有关广告的英文ppt Advertisement
代做PPT 要的直接加 QQ 2414730395 价格 另议 10元起 末页另付此 PPT 的讲稿 此页下载完毕后 使用时可直接删除 讲稿需另外复制后删除
What is advertisement
Someone defined “advertising” as the “salesmanship in print”. And remember that media now encompass more than print with the advent of radio, cinema and television.
What is a good advertisement?
Say the truth Be creative Be attractive Be up to date Stared by celebrity …
Wonderful ads
Time is what you make of it. Bierres) Engineered to move the (De (Swatch) A diamond lasts forever.human spirit. (Mercedes-
Product advertising Non-product advertising Commercial advertising Non-commercial advertising
According to target groups
Consumer advertising
Business advertising
Many people note： “The only purpose of advertising is to sell. It has no other justification worth mentioning” “Instead of sales, they seek applause”
商务英语写作AdvertisementsPPT课件
第5页/共46页
I. General Introduction
Back
Characteristics of Advertisements
广告的特点极为鲜明，由于受到各方面 的限制，尤其是篇幅空间、发布时间等的影 响，广告应尽可能的简练(Brief)，常用简单 的口语化词汇及简单句；同时，为了吸引潜 在的不同消费群体，广告往往具有相当的创 新性(Creative)，亲和力(Affable)、说服性 强(Persuasive)
第10页/共46页
I. General Introduction
Back
不论采用何种方式，正文通常由如下四个 部分构成
1,引言(Lead-in Paragraph) 引言衔接正文主体与标题，使消费者对
广告的兴趣转化为对宣传对象的兴趣。 某些短小的广告也常常终止于引言部分。 2,内部段落(Interior Paragraphs) 内部段落是正文的中心部分，它要通过 较为详尽的描述使宣传对象清晰明了,具 有戏剧性、说明力，能够给消费者深刻 印象，从而引起消费者的兴趣
第6页/共46页
I. General Introduction
Back
How Is an Advertisement Laid Out?
第7页/共46页
I. General Introduction
Back
标题(Headline)
标题是广告中最重要的组成部分之一，也最容易引起人们的注意。 “好的标题，等于广告成功了一半” 。清晰(Clarity)和生动(Force) 是广告标题的主要特点。
Lesson 16:Advertisements
General Introduction
Writing Practice
大学英语UnitAdvertisingppt
⼤学英语UnitAdvertisingpptUnit 14 AdvertisingPart ACommunicative Function Agreement or DisagreementListen to the conversations, paying attention to the ways people agree and disagree with the opinions expressed. Decide whether the second speaker agrees or disagrees with the first speaker.1. a. Agree b. Disagree2. a. Agree b. Disagree3. a. Agree b. Disagree4. a. Agree b. Disagree5. a. Agree b. Disagree6. a. Agree b. Disagree7. a. Agree b. Disagree8. a. Agree b. DisagreeScript1. --Do you think we should put an ad in the newspaper to sell our apartment?--Sure, why not?2. --Campus Daily isn't very interesting this week.--You can say that again.3. --I hear putting an ad in a newspaper costs a lot of money.--It depends.4. --In my opinion watching so many TV ads is a waste of time.--I couldn't agree with you less.5. --You don't care for commercials on TV, do you?--I'll say I don't.6. --Didn't you think the movie we saw last night was fascinating?--I wouldn't say that.7. --There'll be a football match between England and France on Channel 10 tonight.--Are you absolutely sure?8. --The design of the movie ads appeals to me very much.--You said it.Listening StrategyListen to the short conversations and choose the right answers to the questions you hear. Example: --You like to go shopping in the supermarket, don't you?--Yes, it's so convenient. Besides, things are cheaper.Q: Does the woman enjoy shopping in the supermarket?a. Yesb. No1. a. Yes b. No2. a. Yes b. No3. a. Yes b. No4. a. Yes b. No5. a. Yes b. No6. a. Yes b. No7. a. Yes b. No8. a. Yes b. NoScript1. --How do you like our campus, John?--Well, it's very large but it's not clean enough.Q: Does John have a favorable opinion of the campus?2. --How do you like your English teacher, Li Ming?--She's very strict and her classes are always well-organized. Besides, she often givesup her free time for her students.Q: Does Li Ming like her English teacher?3. --How did you enjoy your vacation, Jack?--Although it was short, I visited many museums and art galleries.Q: Did Jack enjoy his vacation?4. --Michael, everybody says Professor Fall is a boring teacher. What do you think?--Everyone falls asleep in his class. And he's hard to talk to.Q: Is Professor Fall popular among his students?5. --What's your impression of New York, Barbara?--I really like the stores and the museums appeal to me, too.Q: Does Barbara like New York very much?6. --Do you like living on campus?--I think so. But sometimes the dorm is so noisy that I can't get anything done.Q: Does the woman have a completely favorable opinion of living on campus? 7. --Do you think you will major in medicine, Mary?--I think being a doctor means a lot of study and then working all sorts of hours.Q: Does Mary want to major in medicine?8. --How do you like living with your roommates?--Well, sometimes it's hard to share a room with others but you get along with yourroommates by compromising.Q: Does the woman get along with her roommates?Part BListening TasksA ConversationPlacing an AdScriptPlacing an Ad(Ring …Ring … Sound of phone being picked up)John: Hello, Campus Daily, advertising department. This is John speaking.Maggie: Hi. I'm calling to place a couple of ads.J ohn: Sure. Under what classification?Maggie: Well, I'd like one in the "Roommates Wanted" section.J ohn: All right. And how would you like your ad to read?Maggie: It should read "Female roommate wanted for pleasant, sunny two-bedroom apartment on Fifth Avenue, three blocks from campus. Share rent and utilities. AvailableSeptember first. Call between 5 and 9 p.m. and ask for Maggie."John: Fine. And what about your other ad?Maggie: That one I'd like under "Merchandise for Sale", and I'd like it to read "Matching blue sofa and easy chair for sale, excellent condition, $350 or best offer. Call between 5 and9 p.m. and ask for Maggie." Did you get all that?J ohn: Uh, huh. You'll want your phone number on these, right?Maggie: Oh sure. Thanks for reminding me. It's 555-6792.John: And how long do you want these ads to run?Maggie: For a week, I guess. How much would that be?John: Let's see—it's $8 a week per line. Your two ads will both take up three lines, so that's $24 per ad.Maggie: All right.the paper.Exercise 1: Listening for general understandingListen to the recording once and choose the right answers to the questions you hear.1. Who are the two speakers in the telephone conversation?a. A newspaperman and a reader.b. An advertising agent and a client.c. A real estate agent and a tenant.d. A shop assistant and a customer.2. What is Maggie doing in the conversation?a. She is applying to work for a newspaper.b. She is trying to sell her apartment through a local newspaper.c. She is running the ads column of a campus newspaper.d. She is having two ads run in a school newspaper.3. What can you infer about Maggie?a. She will graduate soon.b. She feels lonely living in an apartment all by herself.c. She will move out of a two-bedroom apartment.d. She might be unable to afford a two-bedroom apartment alone.Exercise 2: Listening for detailsListen to the recording once again and fill in the blanks with the missing information.Part CAdditional ListeningA Passage Different Kinds of AdvertisingListen to the passage and fill in the blanks with the missing information.ScriptDifferent Kinds of AdvertisingAdvertising is an important part of marketing. Very few companies are able to sell a product without advertising. It is possible, but very unlikely. There are many different kinds of advertising. The simplest is called promotion. Promotion is using brochures or pamphlets to advertise. Theses can be handed to people on the street or they can be mailed. If they are mailed, it is called direct mail advertising. After direct mail advertising, there are: newspaper advertising, radio advertising, magazine advertising and television advertising. Newspaper advertising is the cheapest kind, while television is the most expensive. Television ads are generally used by large companies selling a product to a large market segment. Television advertising can be very successful because it reaches such a large audience. Small companies may find television advertising too expensive, so they often use newspapers to advertise. However, large companies also like newspapers because of their wide circulation.Part DTest Your ListeningA Compound DictationListen to the passage three times and supply the missing information.Advertising is an important part of the free enterprise 1) system. This is because different businesses are 2) competing for the same market. For this reason, they buy advertising 3) space in newspapers or magazines and advertising time on radio or TV. They each hope that advertisements will increase 4) demand for their products.In order to do well in the market, advertisers need to decide on a target; in other words, who are possible 5) buyers for their product? For example, what is the age and sex of their target group? How much education do they have? What are theirpolitical 6) beliefs and values? How much money do they make? Some companies such as McDonald’s target various groups, so they have many different ads—one for 7) teenagers, one for families and several in different languages.8) After advertisers decide on who, they need to determine where. What is a good place for their advertisement? Sellers of toys often advertise during children’s TV programs on Saturday morning. Sellers of expensive clothing advertise in V ogue and other fashion magazines.9) Advertisers also need to think about people’s motivation—their reasons for buying something. What makes people buy one product but not another? There are many possible reasons: health, profit, love, entertainment, etc. A study of advertising can also be a study of psychology. 10) When we think about the products that people buy, we learn about their needs, wants, fears, and values.。
最新ADVERTISEMENT-英语广告介绍PPT[1]教学讲义ppt课件
![最新ADVERTISEMENT-英语广告介绍PPT[1]教学讲义ppt课件](https://img.taocdn.com/s3/m/d8dbcbbfbed5b9f3f80f1c85.png)
First, a good advertisement should suit its brand or enterprise to spread the positioning.
For instance Head and Shoulder advertisement-- “scurf go without casting, beautiful hair be more outstanding(头屑去无踪，秀发更出 众）” 、“go scurf, let you rely more near（去头屑，让你靠的更近） " 。 its positioning - mainly unique selling proposition "to scurf" certainly comes out.
Secondly, the slogan must be infectious.
A good AD can touch consumers, let a person emotionally resonate, thus , accept it, even actively spread it!
人际关系法则三
引发他人心中的渴望
要先引起他人的渴望。凡能这么做的人，世人必 与他在一起，这种人永不寂寞。 ---- H. A. Overstreet.
Work smarter, not harder.
“Work smart”不是投机取巧、偷懒散漫，真正的涵 义在懂得与人合作，懂得『引发他人心中的渴望』。
行为举止。 • 具体的赞美。 • 常加练习。 • 写信。=>白纸黑字更胜言语！ • 赞美要在当下。
Unit-6-AdvertisementPPT演示课件
13
8. inferior (p3): a. 差的; 低等的 I am inferior to him at work, but his work is inferior to mine. 工作上我是他的下属，但是他的工作比我差。
be inferior to
14
9. substantial (p6): a.大量的，实质的，重要的
他赚的钱很可观，这使得他的生活发生了实质性的
变化。
大量的
He earns _a_s_u_b_s_t_a_n_t_ia_l_a_m__o_u_n_t_o_f_money, which makes s_u__b_s_ta_n_t_ia_l_ changes in his life.
实质性的
15
1 phrase
aim at (preface): 瞄准，以…为目标 They aim at quality rather than quantity.
他们的目的在于提高质量而不是增加数量. The visit was aimed at expanding the relations between the two countries. 访问的目的是扩展两国的关系。
11
6. purchase (p2): v. 购买，购置; n. 购买，购买物 v. 购买
During the National Holiday, Rachel purchased an expensive handbag in the duty free shop, and she was so excited that she didn’t need to pay for the purchase tax. When she was back to America, she couldn’t wait to show her purchase to her friends.
广告类型演讲英文ppt
Electronics
1,"The battery you dream about." — Duracell Batteries, mid to late 2000s 2,"Be inspired" — Siemens Mobile, early 2000s 3,"Can you hear me now?" — Verizon Wireless 4,"Connecting people." — Nokia 5,"Designed for life" — Siemens Mobile, early to mid 2000s 6,"Do you have the bunny inside?" — Energizer Max, 2000s 7,"The Document Company" — Xerox 8,"Enjoyment matters" — BenQ 9,"Genesis Does What Nintendon't Sega Genesis, 1990s 10,"Get N or get out." Nintendo, late 1990 s "HelloMoto." — Motorola 11,"Hello Tosh, gotta Toshiba?" — Toshiba, 1984, Gold Greenlees Trott 12,"Ideas for life" — Panasonic
Brand advertising---品牌广告
• Most of Chinese audience like to watch the western advertising, because they are very humor, funny, accept up comfortable. • Foreign advertising, particularly those win the international advertising festival award, has a common feature, that is able to jump out of the goods itself, but also can accurately display goods charm， seems to be in casual between had conquered the consumers. • Look at America's budweiser beer, it select a group of ants as the leading role of advertising, By moving the ants personified , to express the beer is the
Unit 6 Advertisement(课堂PPT)
3
Revision
Para 2: materialism materialistic heighten exposure purchase conflict deny
Para 3: inflict narcissistic inferior array
Para 4-5: is linked to rate product placement insidious character licensing
deny sth./doing sth. deny to do sth. deny that…
13
8. inferior (p3): a. 差的; 低等的 I am inferior to him at work, but his work is inferior to mine. 工作上我是他的下属，但是他的工作比我差。
11
6. purchase (p2): v. 购买，购置; n. 购买，购买物 v. 购买
During the National Holiday, Rachel purchased an expensive handbag in the duty free shop, and she was so excited that she didn’t need to pay for the purchase tax. When she was back to America, she couldn’t wait to show her purchase to her friends.
Preface: advertising primarily target sophisticated pervasive aim at
Para 1: • provided that • monitor the
AdvertisementPPT课件
-
18
Part2 Reading
-
19
Task 1
• Read Task 1 and answer the following two questions:
1.What mediums does advertising have?
2.What purposes is advertising intended to achieve?
• 2.[美国俚语]美国广告业；美国广告业的影响(或 作风、方式)；美国广告业典型手法
• On November19, New York Life's new Home Office building at 51 Madison Avenue for business.
• 11月19日，纽约人寿位于麦迪逊大道51号的新总 部开业。
-
20
Major advertising media
• Magazine
• Television
• Newspaper
• Yellow Pages
• Radio
• Outdoors
• Cinema
• Internet -
21
• 推销产品的一种手E段x• ea rmceiasnseof selling
here in this chamber is brilliant. 这个屋子里的所 有广告都很有创意。） • 而advertisement则在第一个意思中是可数名词， 第二个是不可数名词。 • 1、一则广告，某一个具体的广告； • 2、做一则广告或某一个具体广告的动作（例：A company plans to do an advertising which will do advertisement 10 times. 一个公司计划做一个 广告，这个广告准备播出十次。）
advertising 优秀PPT. 精彩优秀ppt作品欣赏
The industry revolution A new kind of advertising ( In the 18th and 19th century )
William Caxton
Appearance of advertising agencies in U.S.A Advertising became a highly specialized profession
Do you want to know more about it?
Text A: Advertising
Reading Task Reading task
Let’s skim the text together!
Task: Fill in the following blanks about the
a brief definition to
advertisement?
Where can you find advertisements?
advertisement
Advertisement
Advertisement is an action or
2. Read Text A.
5. Be describe as: to be convey an idea or impression of; characterize; 说成，被称为 E.g. He was described as being very clever. 人家说他非常聪明。
idioms and expressions
They still need a great deal more money to finish the project.
要完成这个项目，他们仍需大量资金。
英语课前演讲---advertising
To compare with foreign advertisements, we prefer them to Chinese advertisements. Why?
Let’s find out
What
the
reasons
are
•Foreign Advertisements
• They like the pursuit of visual enjoyment. • 他们喜欢追求感官享受。 • They are good at using Conflict, Seek Stimulation, Extreme, and so on. • 他们能很好地运用矛盾冲突， 刺激，极端等表现手法。 • They often showing personality. • 他们常常展现个性。 • They also are good at using humor, exaggerated and many more.
• • • • • •
13. I have_____ dog. A. a few B. few C. little D. a little 14. Cindy is ______ of the two cheerleaders. A. the taller B. the tallest C. tall D. taller 15. 用介词填空 Oh my god! There is a bird ____ the tall tall tree!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
大学英语UnitAdvertisingppt
Unit 14 AdvertisingPart ACommunicative Function Agreement or DisagreementListen to the conversations, paying attention to the ways people agree and disagree with the opinions expressed. Decide whether the second speaker agrees or disagrees with the first speaker.1. a. Agree b. Disagree2. a. Agree b. Disagree3. a. Agree b. Disagree4. a. Agree b. Disagree5. a. Agree b. Disagree6. a. Agree b. Disagree7. a. Agree b. Disagree8. a. Agree b. DisagreeScript1. --Do you think we should put an ad in the newspaper to sell our apartment?--Sure, why not?2. --Campus Daily isn't very interesting this week.--You can say that again.3. --I hear putting an ad in a newspaper costs a lot of money.--It depends.4. --In my opinion watching so many TV ads is a waste of time.--I couldn't agree with you less.5. --You don't care for commercials on TV, do you?--I'll say I don't.6. --Didn't you think the movie we saw last night was fascinating?--I wouldn't say that.7. --There'll be a football match between England and France on Channel 10 tonight.--Are you absolutely sure?8. --The design of the movie ads appeals to me very much.--You said it.Listening StrategyListen to the short conversations and choose the right answers to the questions you hear. Example: --You like to go shopping in the supermarket, don't you?--Yes, it's so convenient. Besides, things are cheaper.Q: Does the woman enjoy shopping in the supermarket?a. Yesb. No1. a. Yes b. No2. a. Yes b. No3. a. Yes b. No4. a. Yes b. No5. a. Yes b. No6. a. Yes b. No7. a. Yes b. No8. a. Yes b. NoScript1. --How do you like our campus, John?--Well, it's very large but it's not clean enough.Q: Does John have a favorable opinion of the campus?2. --How do you like your English teacher, Li Ming?--She's very strict and her classes are always well-organized. Besides, she often givesup her free time for her students.Q: Does Li Ming like her English teacher?3. --How did you enjoy your vacation, Jack?--Although it was short, I visited many museums and art galleries.Q: Did Jack enjoy his vacation?4. --Michael, everybody says Professor Fall is a boring teacher. What do you think?--Everyone falls asleep in his class. And he's hard to talk to.Q: Is Professor Fall popular among his students?5. --What's your impression of New York, Barbara?--I really like the stores and the museums appeal to me, too.Q: Does Barbara like New York very much?6. --Do you like living on campus?--I think so. But sometimes the dorm is so noisy that I can't get anything done.Q: Does the woman have a completely favorable opinion of living on campus? 7. --Do you think you will major in medicine, Mary?--I think being a doctor means a lot of study and then working all sorts of hours.Q: Does Mary want to major in medicine?8. --How do you like living with your roommates?--Well, sometimes it's hard to share a room with others but you get along with yourroommates by compromising.Q: Does the woman get along with her roommates?Part BListening TasksA ConversationPlacing an AdScriptPlacing an Ad(Ring …Ring … Sound of phone being picked up)John: Hello, Campus Daily, advertising department. This is John speaking.Maggie: Hi. I'm calling to place a couple of ads.J ohn: Sure. Under what classification?Maggie: Well, I'd like one in the "Roommates Wanted" section.J ohn: All right. And how would you like your ad to read?Maggie: It should read "Female roommate wanted for pleasant, sunny two-bedroom apartment on Fifth Avenue, three blocks from campus. Share rent and utilities. AvailableSeptember first. Call between 5 and 9 p.m. and ask for Maggie."John: Fine. And what about your other ad?Maggie: That one I'd like under "Merchandise for Sale", and I'd like it to read "Matching blue sofa and easy chair for sale, excellent condition, $350 or best offer. Call between 5 and9 p.m. and ask for Maggie." Did you get all that?J ohn: Uh, huh. You'll want your phone number on these, right?Maggie: Oh sure. Thanks for reminding me. It's 555-6792.John: And how long do you want these ads to run?Maggie: For a week, I guess. How much would that be?John: Let's see—it's $8 a week per line. Your two ads will both take up three lines, so that's $24 per ad.Maggie: All right.the paper.Exercise 1: Listening for general understandingListen to the recording once and choose the right answers to the questions you hear.1. Who are the two speakers in the telephone conversation?a. A newspaperman and a reader.b. An advertising agent and a client.c. A real estate agent and a tenant.d. A shop assistant and a customer.2. What is Maggie doing in the conversation?a. She is applying to work for a newspaper.b. She is trying to sell her apartment through a local newspaper.c. She is running the ads column of a campus newspaper.d. She is having two ads run in a school newspaper.3. What can you infer about Maggie?a. She will graduate soon.b. She feels lonely living in an apartment all by herself.c. She will move out of a two-bedroom apartment.d. She might be unable to afford a two-bedroom apartment alone.Exercise 2: Listening for detailsListen to the recording once again and fill in the blanks with the missing information.Part CAdditional ListeningA Passage Different Kinds of AdvertisingListen to the passage and fill in the blanks with the missing information.ScriptDifferent Kinds of AdvertisingAdvertising is an important part of marketing. Very few companies are able to sell a product without advertising. It is possible, but very unlikely. There are many different kinds of advertising. The simplest is called promotion. Promotion is using brochures or pamphlets to advertise. Theses can be handed to people on the street or they can be mailed. If they are mailed, it is called direct mail advertising. After direct mail advertising, there are: newspaper advertising, radio advertising, magazine advertising and television advertising. Newspaper advertising is the cheapest kind, while television is the most expensive.Television ads are generally used by large companies selling a product to a large market segment. Television advertising can be very successful because it reaches such a large audience. Small companies may find television advertising too expensive, so they often use newspapers to advertise. However, large companies also like newspapers because of their wide circulation.Part DTest Your ListeningA Compound DictationListen to the passage three times and supply the missing information.Advertising is an important part of the free enterprise 1) system. This is because different businesses are 2) competing for the same market. For this reason, they buy advertising 3) space in newspapers or magazines and advertising time on radio or TV. They each hope that advertisements will increase 4) demand for their products.In order to do well in the market, advertisers need to decide on a target; in other words, who are possible 5) buyers for their product? For example, what is the age and sex of their target group? How much education do they have? What are their political 6) beliefs and values? How much money do they make? Some companies such as McDonald’s target various groups, so they have many different ads—one for 7) teenagers, one for families and several in different languages.8) After advertisers decide on who, they need to determine where. What is a good place for their advertisement? Sellers of toys often advertise during children’s TV programs on Saturday morning. Sellers of expensive clothing advertise in V ogue and other fashion magazines.9) Advertisers also need to think about people’s motivation—their reasons for buying something. What makes people buy one product but not another? There are many possible reasons: health, profit, love, entertainment, etc. A study of advertising can also be a study of psychology. 10) When we think about the products that people buy, we learn about their needs, wants, fears, and values.。
Advertising 广告介绍英语PPT
③Thirdly, we should educate people to abide by the law and give priorities to honesty and credit. Only when putting these measures into practice, will our society be purified into a paradise for us to live in.
1. The advertisement alleged false, and the content don„t match reality.to cheat consumers. 2. Use some absolute statements in advetising witrh real products what are not true. 3. Use models or stars to film advertisements to blind consumers“ spendings.
The word of “Advertising”comes from Latin(拉 丁), It meant “yell at me”（我大喊大叫）.It was reported in ancient Rome businessman scramble（抢夺，争夺 ） when doing business, they often hired some people on the streets Shouting to please everybody busy to display place to buy goods. People took this practice called “AD.” With the commodity（商品） of development，advertising gets more various.In the past time， the billboard of Broadway in New York was ever the world„s earliest billboards（广告牌） . The earliest newspaper published advertising was the England's the London newspaper.