2015年Interbrand全球最佳品牌排行榜

2015年Interbrand全球最佳品牌排行榜

[摘要] 全球领先的品牌咨询公司Interbrand，日前发布“2015年全球最具价值品牌100强”排行榜，华为继去年成为入围该榜单的首家中国大陆企业后，今年继续榜上有名，并且其排名由94位上升到88位，联想集团今年成功上榜，位居榜单第100名，至此中国全球最佳品牌排行榜已有两家。

2015年Interbrand全球最佳品牌TOP 100

2015

Brand Region/Country Sector Brand Value Change in Brand Value Rank

1 Apple（苹果）United States Technology 170,276 $m 43%

2 Google（谷歌）United States Technology 120,314 $m 12%

3 Coca-Cola（可口可乐）United States Beverages 78,423 $m -4%

4 Microsoft（微软）United States Technology 67,670 $m 11%

5 IBM United States Business Services 65,095 $m -10%

6 Toyota（丰田）Japan Automotive 49,048 $m 16%

7 Samsung（三星）South Korea Technology 45,297 $m 0%

8 GE（通用电气）United States Diversified 42,267 $m -7%

9 McDonald's（麦当劳）United States Restaurants 39,809 $m -6%

10 Amazon（亚马逊）United States Retail37,948 $m 29%

11 BMW（宝马）Germany Automotive 37,212 $m 9%

12 Mercedes-Benz（奔驰）Germany Automotive 36,711 $m 7%

13 Disney（迪士尼）United States Media36,514 $m 13%

14 Intel（英特尔）United States Technology35,415 $m 4%

15 Cisco（思科）United States Technology 29,854 $m -3%

16 Oracle（甲骨文）United States Technology 27,283 $m 5%

17 Nike（耐克）United States Sporting Goods 23,070 $m 16%

18 HP（惠普）United States Technology 23,056 $m -3%

19 Honda（本田）Japan Automotive 22,975 $m 6%

20 Louis Vuitton（路易威登）France Luxury22,250 $m -1%

21 H&M Sweden Apparel 22,222 $m 5%

22 Gillette（吉列）United States FMCG22,218 $m -3%

23 Facebook（脸谱）United States Technology22,029 $m 54%

24 Pepsi（百事可乐）United States Beverages 19,622 $m 3%

25 American Express（美国运通）United States Financial Services18,922 $m -3%

26 SAP Germany Technology 18,768 $m 8%

27 IKEA Sweden Retail16,541 $m 4%

28 Pampers（帮宝适）United States FMCG 15,267 $m 8%

29 UPS United States Transportation14,723 $m 2%

30 Zara Spain Apparel 14,031 $m 16%

31 Budweiser（百威）United States Alcohol 13,943 $m 7%

32 eBay United States Retail 13,940 $m -3%

33 J.P. Morgan United States Financial Services 13,749 $m 10%

34 Kellogg's（家乐氏）United States FMCG12,637 $m -6%

35 Volkswagen（大众汽车）Germany Automotive 12,545 $m -9%

36 Nescafé（雀巢）Switzerland Beverages 12,257 $m 7%

37 HSBC（汇丰银行）United Kingdom Financial Services11,656 $m -11%

38 Ford（福特汽车）United States Automotive 11,578 $m 6%

39 Hyundai（韩国现代South Korea Automotive 11,293 $m 8%

40 Canon（佳能）Japan Electronics 11,278 $m -4%

41 Hermès（爱马仕）France Luxury10,944 $m 22%

42 Accenture（埃森哲）United States Business Services 10,800 $m 9%

43 L’Oréal France FMCG10,798 $m 6%

44 Audi（奥迪）Germany Automotive 10,328 $m 5%

45 Citi（花旗银行）United States Financial Services 9,784 $m 12%

46 Goldman Sachs（高盛集团）United States Financial Services9,526 $m 9%

47 Philips（飞利浦）Netherlands Electronics 9,400 $m -8%

48 AXA（法国安盛公司）France Financial Services 9,254 $m 14%

49 Nissan（日产）Japan Automotive 9,082 $m 19%

50 Gucci（古驰）Italy Luxury8,882 $m -14%

51 Danone（达能集团）France FMCG 8,632 $m 5%

52 NestléSwitzerland FMCG 8,588 $m 7%

53 Siemens（西门子）Germany Diversified 8,553 $m -1%

54 Allianz(德国安联集团)Germany Financial Services 8,498 $m 10%

55 Colgate(高露洁)United States FMCG 8,464 $m 3%

56 Porsche(保时捷汽车)Germany Automotive 8,055 $m 12%