市场营销商业计划书共18页

Content
▪ Summary ▪ Vision ▪ Business Object & Target Market ▪ SWOT Analysis ▪ Segmentation ▪ Key strategy ▪ Steps to achieving objectives ▪ Distribution Channels ▪ Budget ▪ Timing
• With footprints in every corner of the world •Operating in more than 10 countries •Holding the market for more than 5 years
“Trip of Wisdom”
What we provide?
IMBAs ▪ Trip of wisdom: sightseeing overseas + famous
universities and companies visitings ▪ Positive aboard-learning and team-working experiences
along with the opportunity to create life-long memories ▪ The premier provider of the experiences affordable
▪ Recently: USTC’s IMBA class
▪ Mid-term: All of the MBA and EMBA classes of the USTC,and then extend to the other universities of AnHui province
▪ Long-term: All of the universities operating MBA program
“Trip of Wisdom”
Who is Trip of Wisdom?
“Trip of Wisdom”
▪ ▪
Business partner Insight Provider
Marketing Foundation
•One of the world’s largest travelling & education. services groups
Innovation Expert
Cutting Edge
• An array of cutting edge experience providing
•Niche Market
Expert on Service and Guiding Development
First in China
Over 220 expert cons • The first firm combing
Summary
▪ Provides special travel experiences for the abroadtargeted travelers
▪ Focus on our target market and target market needs ▪ Target market segments: the MBAs, especially the
ultants across six
travel business and
different offices
education in China (2019)
1
Trip of Wisdom is more than a global agency
We understand consumers in more places than anyone else does
and available ▪ Major challenges: the uncertainties such as policies
changes, lack of capital, the impace of alternative programs SWOT analysis ▪ Distribution channels + steps to achieving our objectives ▪ Well implement our marketing plan achieve our business objectives
▪ Competition Situation ▪ Sales Situation
▪ to promote cultural exchanges
▪ to make a contribution to business communication
Business Objective & Target Market
Business Objective:
Target Market:
Focus on the new requirement of the MBA program －International and characteristic ,these will be our selling point. Cooperate with the universities, design for their different requirements and objectives, and help them on international study, travel, seminars and related activities. our aim is to occupy this blank market of MBA education .
“Trip of Wisdom”
Vision
பைடு நூலகம்
▪ Political Situation
▪ a truly excellent product
▪ Economical Situation ▪ the country’s top 10 companies
▪ Socio-Cultural Situation ▪ to provide great services