电子商务双语期末试卷
（完整版）BEC期末试卷
（完整版）BEC期末试卷课程B E C商务英语考试形式闭卷（90）分钟考试⽇期阅卷教师得班级姓名学号Part 1 (12%)●Look at questions 1 – 12.●In each question, which sentence is correct?●For each question, mark one letter (A, B or C) on the Answer Sheet.1.LucyJane rang. Her train’s been cancelled. She says the meeting should go ahead without her. SandraJane telephoned to sayA.she will be late for the meeting.B.the meeting should begin at an earlier time.C.it is not possible for her to attend the meeting.2.To: Sales staffFrom: Helena McCarthyMonday’s sales meeting is now postponed. You will receive further information abouta new date and venue on Wednesday.What has Helena done?A.delayed a meetingB.arranged a meeting for Monday.C.announced a new date for a meeting.3.NOTICEIn which department is Jane Crew working at the moment?A. SalesB. MarketingC. Administration4.Export documentation may be required for non-EU destinations.Packages sent outside the EUA.must be documents only.B.will need special documents.C.might need special documents.5.Mrs. Rothe called –she’s unavailable for the meeting tomorrow.Mrs. Rothe willA.be late for the meeting tomorrow.B.take part in the meeting tomorrow.C.not be at the meeting tomorrow.6.Due to circumstances beyond our control, the conference will be postponed.A.The conference will take place as planned.B.The conference will not take place.C.The conference will take place at a later date.7.To: PRODUCTION MANAGERThere are complaints from customers that goods are arriving damaged. Please check the packaging is satisfactory. The Production Manager must find outA.who is packing the goods.B.which goods are damaged.C.how the goods are packed.8.Staff who wish to attend the dinnerA.are allowed to invite only one person each.B.must book today if they want to invite a friend.C.have to pay $100 each for themselves and their partner.9.Delegates are asked to check out by 10:30am.The delegates should leave their roomsA. before half past ten.B. at ten thirty.C. earlier than half past eleven.10.Delays expected on commuter train servicesA.People traveling to work by train may be late.B.There are problems with high speed trains.C.Due to problems, all trains will be late.11.Special offer! Limited period only.0% commission on foreign currency exchange./doc/7777074f571810a6f524ccbff121dd36a22dc44f.html mission is charged on some foreign currencies only.B.Customers can change limited amounts of money without paying commission.C.At present there is no charge for changing foreign money.12.Transport papers must include an approximate value of the shipment.The transport documents have to showA.how much the shipment is worth.B.the delivery charges for the shipment.C. a list of what is in the shipment.Part 2 (5%)●Look at the list below. It shows departments in a company.●For questions 13-17, choose the department (A-H) each person should contact.●For each question, mark one letter (A-H) on your Answer Sheet.●Do not use any letter more than once.13.Victor Morrison wants to order new furniture for the Human Resources departments.14.Martin Bright needs help in installing software designed to simplify accounting procedures.15.Sarah Wilde, a laboratory worker, wants to find out about forthcoming training courses.16.Tony Waites, from Sales, wants to discuss how his client’s complaints abou t a faulty product havebeen dealt with.17.Elizabeth Swift, who works in Advertising, has a question about her last salary.Part 3 (5%)●Look at the bar charts below. They show the number of people employed in eight different companies (A-H) in England and Germany between 2000 and 2002.●Which bar chart does each sentence (18-22) describe?●For each sentence, mark one letter (A-H) on your Answer Sheet.Do not use any letter more than once.20002001 2002 2000 2001 2002200020012002 2000 2001 200225E 25 F20202000 2001 2002 2000 2001 200218. The number of employees in Germany fluctuated between 2000 and 2002, whereas England saw asteady increase in staff numbers over the same period.19. Between 2000 and 2001 both countries had similar numbers of employees, but by 2002 numbers inEngland had fallen to half as many as in Germany.20. Employee numbers in Germany decreased steadily between 2000 and 2002, unlike in England,where the number of staff dropped slightly in 2001 before doubling.21. Although Germany had more employees than England in 2000 and 2001, by 2002 staff numbers in England had risen to the same level as in Germany.22. Although employee numbers in both countries increased over the three years, there were twice as many employees in Germany as in England by 2002.Part 4 (7%)● Read the newspaper article below about a hotel.● Are sentences 23-29 “Right” or “Wrong”? If there is not enough information, choose “Doesn’t say”.● For each sentence 23-29, mark one letter (A, B or C) on your Answer Sheet.23.The hotel has won two awards recently.A. RightB. WrongC. Doesn’t say24.The Hotel Grand is part of a national chain of hotels.A. RightB. WrongC. Doesn’t say25.The journey from the airport to the hotel takes under 30 minutes.A. RightB. WrongC. Doesn’t say26.The health center in the hotel has a new swimming pool.A. RightB. WrongC. Doesn’t say27.The Hotel Grand is very cl ose to the city’s main museum.A. RightB. WrongC. Doesn’t say28.Over half of the hotel guestrooms have their own balcony.A. RightB. WrongC. Doesn’t say29.The Hotel Grand has recently changed ownership.A. RightB. WrongC. Doesn’t sayPart 5 (7%)Match the following words with the correct meaning. For each word, mark the correct letter A-E./doc/7777074f571810a6f524ccbff121dd36a22dc44f.html mission A) does not worry about things being difficult/doc/7777074f571810a6f524ccbff121dd36a22dc44f.html zy B) person who buys and sell things for other people32.confident C) always arrives on time33.broker D) money paid to a salesperson for every sale he makes34.punctual E) does not work very hard35.experienced F) does everything very well36.capable G) has done the job for many yearsPart 6 (8%)Choose the word that is different from others in the same group.37. A) distribution B) dispatch C) distance D) delivery38. A) petrol B) fuel C) gasoline D) gallon39. A) schedule B) process C) plan D) organize40. A) wrap B) box C) package D) weigh41. A) install B) label C) fit D) load42. A) procedure B) budget C) costing D) figures43. A) invoice B) permit C) licence D) visa44. A) discountB) sale C) offer D) refundPart 7 (12%)●Read the article below about attending job interviews.●Choose the correct word to fill each gap from A, B or C.●For each question (45-56), mark one letter (A, B or C) on your Answer Sheet.45. A. be B. are C. is46. A. Any B. That C. Some47. A. which B. whose C. who48. A. fetch B. carry C. bring49. A. need B. ought C. could50. A. Despite B. Although C. But51. A. least B. little C. less52. A. longer B. further C. more53. A. What B. How C. Why54. A. try B. tried C. tries55. A. these B. this C. one56. A. nor B. not C. neverPart 8 (5%)●Read the email and the note below and complete the form.●Write a word or phrase or a number on lines 57-61 on your Answer Sheet.Mary,Could you book a room for the market research seminar in my name and let me have a copy of the form?We usually have an oval table. We’ll bring our own laptop, but to display the figures we’ll need a large screen.Call me if there’s any problem.RogerP.S. Don’t forget to ask for parking spaces!Room BookingsBOOKING REQUESTED BY: (57) ........................... D epartment NAME OF CONTACT: (58) ……………………………………DATE(S): 5-6 DecemberNUMBER OF PEOPLE: 9FURNITURE REQUIRED: (59) ……………………………………. EQUIPMENT REQUIRED: (60)……………………………………OTHER REQUESTS: (61) ……………………………………Part 9 (25%)●Complete the following sentences 62-86 with the correct option.●Mark one letter (A, B or C) on your Answer Sheet.a)starts b) takes off c) departs63.There were about 150 at this year’s conference.a)delegates b) invitations c) hosts64.Order some more A4 paper from the office department, will you?a)supplies b) support c) ordering65.Thank you very much for the to speak at your conference.a)invitation b) introduction c) instruction66.The chairman gave an excellent opening .a)show b) chat c) speech67.Could you just quickly this form while you wait, please?a)label b) write c) fill in68.She seemed very in the interview – very sure of herself.a)anxious b) careless c) confident69.We have regular health and safety training to help accidents.a)process b) protect c) prevent70.Make sure you get the customer’s address and .a)zip code b) postage c) direction71.It’s important we recruit someone with the right for the job.a)qualifications b) certificates c) studies72.Their interest on loans are very low at the moment.a)rates b) terms c) policies73.They’ve had to a lot of money from the bank this year.a)lend b) borrow c) credit74.I’d like to apply for the advertised in the FT last Wednesday.a)vacancy b) prospect c) application76.This computer’s very slow because it’s old and it hasn’t got much .a)hardware b) technology c) memory77.Some countries charge high import to protect domestic industry.a)fines b) duties c) fees78.The higher fuel costs will start to reduce our soon.a)prices b) margins c) schedules79.We’ll need to get an import before we’re allowed to sell there.a)acceptance b) visa c) license80.The new cooker’s in the warehouse right now, ready for next week.a)preparation b) production c) installation81.The bank said there weren’t enough in the account.a)deposits b) contents c) funds82.I spent the whole trade fair on our .a)stand b) show c) display83.Michael always wears a and tie when he travels on business.a)skirt b) blouse c) shirt84.It’s completely so customers will be able to use it anywhere.a)light b) portable c) compact85.I need a room with a telephone socket to my modem into.a)attach b) plug c) connect86.The UK conference is held at the same every year.a)stand b) venue c) bookingPart 10 Writing (14%)You are Daniel Black. You have organized a marketing conference for your company at the Karolin Conference Center, Prague.●Write a memo to the delegates:Saying where the conference will beSaying when the conference will beAsking everyone to confirm if they can attend.●Write 30-40 words.(On your Answer Sheet)。
电子商务英语试题及答案
电子商务英语试题及答案一、选择题（每题2分，共20分）1. What does "B2B" stand for in the context of e-commerce?A. Business to BusinessB. Business to ConsumerC. Consumer to ConsumerD. Business to Government答案：A2. Which of the following is NOT an advantage of online shopping?A. ConvenienceB. Cost-effectivenessC. Limited product selectionD. Time-saving答案：C3. The term "e-wallet" refers to:A. An electronic device used for making paymentsB. A physical wallet for carrying cashC. A software application for managing digital currenciesD. A secure online account for storing payment information答案：D4. What is the primary function of a shopping cart on an e-commerce website?A. To store products for future purchaseB. To display advertisementsC. To allow customers to add and remove items before checkoutD. To provide customer support答案：C5. Which of the following is a type of digital marketing strategy?A. Direct mailB. Social media marketingC. Print advertisingD. Radio commercials答案：B6. What does "SEO" stand for?A. Social Engine OptimizationB. Search Engine OptimizationC. Secure Electronic OrderingD. Systematic Electronic Organization答案：B7. In e-commerce, what is the purpose of a "cookie"?A. To store user preferences and track browsing behaviorB. To enhance the website's securityC. To provide customer service through chatbotsD. To encrypt sensitive data答案：A8. Which of the following is a common e-commerce payment gateway?A. PayPalB. FedExC. UPSD. DHL答案：A9. What is the acronym "API" used for in the context of e-commerce?A. Application Programming InterfaceB. Advanced Payment InterfaceC. Automated Product IntegrationD. Advanced Product Application答案：A10. What is the meaning of "EDI" in e-commerce?A. Electronic Data InterchangeB. Electronic Document InterfaceC. Electronic Device InterfaceD. Electronic Display Interface答案：A二、填空题（每空2分，共20分）11. The process of transferring funds from a buyer's bankaccount to a seller's bank account is known as ___________.答案：funds transfer12. A(n) ___________ is a document that provides proof of a transaction between a buyer and a seller.答案：invoice13. The term ___________ refers to the practice of collecting and analyzing data to understand and predict user behavior.答案：analytics14. When a customer places an order online, the process is often referred to as ___________.答案：checkout15. In e-commerce, ___________ is the process of verifying the identity of a user or system.答案：authentication16. ___________ is a method of payment that involves transferring money from a buyer's bank account directly to the seller's bank account.答案：Direct Debit17. The acronym "SSL" stands for ___________.答案：Secure Sockets Layer18. A(n) ___________ is a type of software that helps businesses manage their customer relationships.答案：CRM (Customer Relationship Management)19. ___________ is a type of e-commerce fraud where a customer provides false information to obtain goods or services.答案：chargeback20. The process of returning a product to a seller is known as ___________.答案：returns processing三、简答题（每题10分，共20分）21. What are the key components of an effective e-commerce website?答案：An effective e-commerce website typically includes user-friendly navigation, a clear and concise layout, secure payment options, a responsive design for mobile devices, product descriptions and images, customer reviews, and a reliable customer service system.22. Describe the role of customer service in e-commerce.答案：Customer service plays a crucial role in e-commerce by addressing customer inquiries, resolving issues, and providing support throughout the purchasing process. It helps build trust, improve customer satisfaction, and can influence repeat business and customer loyalty.四、论述题（每题15分，共30分）23. Discuss the importance of security in e-commerce and the measures that can be taken to protect customer data.答案：Security is paramount in e-commerce as it safeguards sensitive customer information and financial data. Measures to protect customer data include using encryptionfor data transmission, implementing secure payment gateways, employing firewalls and intrusion。
《跨境电商英语》期末试卷
《跨境电商英语》期末试卷__________系_____级专业班姓名学号____________第I卷(1-4页)包括写作与阅读两部分，答题时间为45分钟。
卷I和答题纸在开考时分发。
Part I Writing(10’*2=20’)Directions:For this part, you are allowed20minutes to write two shortpassages.You should include inyour passages all the giveninformation.You should write atleast60words but not more than100words for each passage.Writeyour passages on Answer Sheet.Section AWrite an-email to Li Hua,a friend of yours,answering his questions about how to write the description of a product. The necessary information below should be included.1.一个优秀的产品描述有助于买家了解产品并形成下单意向。
2.由于买家都为境外客户，需要使用英文填写一切产品信息。
3.必须将买家比较关注的产品的特色、功能、服务、包装及运输信息等展示出来。
4.还应当包括产品的包装及配件信息、付款方式、物流方式、售后服务及承诺。
Section BWrite an email to one of your customer,reminding her of a quick payment.The necessary information below should be included.1.你所挑选的商品是本店最畅销的。
选择题试题试卷题库 期末考试试题(机试) 14级《 电子商务英语 》试卷 卷(一)
2017-2018学年度第二学期期末考试试题(机试) 14级《电子商务英语》试卷卷（一）【林嘉纯】您的姓名： [填空题] *_________________________________班级 [填空题]_________________________________一、单选题，将正确答案的编号填在括号里。
（每题2分，共30分）1. In the meantime, please keep us posted of （） at your end. [单选题] *A.developingB.development(正确答案)C.being developedD.develop2. The shake hands is firm in the following country ,expect（）. [单选题] *A.AmericaB.GermanyC.Indonesia(正确答案)D.Russia3. After entering the Arabian house, you shake hands with（） person first, usually but not invariably the host. [单选题] *A.the more seniorB.the most senior(正确答案)C.the more juniorD.the most junior4. In（）, people are famous for their black-slapping,death-grip handshake upon greeting and leaving. [单选题] *A. BrazilB.GermanyC.ItalyD.America(正确答案)5. which statement will be considered to be rude in the Dutch's mind?（） A.Shake hands with women. [单选题] *B.Shake hands again when leaving.C.Shake hands and say their last name, not "Hello".D. Not to identify yourself.(正确答案)6. （）are famous for their back-slapping, death-grip handshake. They are also like to maintain eye contact during handshake. [单选题] *A. ChineseB. Americans(正确答案)C. BelgiansD. Japanese7. In（）, handshake are common for both sexes, and may include grasping the arm with the other hand. [单选题] *A. Italy(正确答案)B.AmericaC. JapanD. Germany8. When greeting（）, you should never greet a woman with a kiss and never offer your hand to a woman first. [单选题] *A. an American womanB. a Japanese womanC. a Chinese womanD. an Islamic woman(正确答案)9. In （）, shaking hand is normal when being introduced, and it's also normal for two men kissing when they meet. [单选题] *A. South AfricaB. AmericaC. Argentina(正确答案)D Genmany10. The firm handshake with eye contact and smiling is an important first gesture of communication for any person ,male or female ,（） to make an impression. [单选题] *A to desireB desiring(正确答案)C desiredD be desired11. The seller may cancel the contract and reserve the right to claim （）,buyer’s breach of contract. [单选题] *A. in case aboutB. in caseC. in event of(正确答案)D. in event12. In reply, we are making you the following offer: 10,000 pieces of T-shirt （）US$ 5 per piece, CFR 2% Copenhagen. [单选题] *A. aboutB. toC. at(正确答案)D. in13. We shall appreciate it if you will see to it that amendment is cabled （）delay. [单选题] *A. inB. out ofC. within(正确答案)D. without14. We offer these goods subject（） their being unsold on receipt of your order. [单选题] *A. inB. withC. onD. to(正确答案)15. ( ) the above, we would suggest that you accept our original offer without any delay. [单选题] *A. Because(正确答案)B. AsC. In case ofD. In view of二、判断题。
电子商务英语期末测试卷一及答案
期末测试一一、词汇和语法（本大题共20小题，每小题1分，共20分）根据句子的意思选择一个正确的答案，错选、多选或未选均无分。
1. According to a recent report, （）that Americans consume does not vary greatly from year to year.A. the number of sugarB. a number of sugarC. the amount of sugarD. an amount of sugar2（）were naturally a musical family.A.A ShawB. The ShawsC. The ShawD. Shaws3. That kind of shoes are（）expensive for me.A. moreB. far moreC. far tooD. Much4. It（）for two days and the field were all under water.A. rainedB. had been rainingC. was rainingD. would have rained5. Those who don’t work hard at English ought to（）第 1 页A. criticizeB. be criticizedC. have been criticizedD. be criticizing6. Written in great haste,（）.A. Jim made a lot of mistakes in the reportB. there are plenty of errors in the reportC. we found several mistakes in his reportD. the book is full of errors7. “Must I come at four o’clock?” “Oh no, you（）come at four.”A. can’tB. may notC. needn’tD. mustn’t8. If you( ) that late movie last night, you wouldn’t be sleepy now.A. hadn’t watchedB. didn’t watchC. haven’t watchedD. wouldn’t have watched9. No one is interested in that( )?A. is heB. isn’t heC. aren’t theyD. are they第 2 页10. I have ne ver taken anything( ) didn’t belong to me.A. whatB. whoC. thatD. Which11.The( ) medical team will soon be here.A. mobileB. changeableC. stableD. Steady12. A poor memory( ) her efforts to become an actress.A. encouragedB. accomplishedC. frustratedD. Devoted13. We allowed the warm water to( ) us.A. joinB. claspC. embraceD. Contain14. One warning( ) to stop her doing it.A. sufferedB. sufficedC. suggestedD. Provided第 3 页15. We can visit your company on Monday or Tuesday; our plans are fairly( )A. flexibleB. elasticC. suppleD. Compliant16. He( ) his first book to his mother.A. committedB. dedicatedC. assignedD. Appointed17. The plane is( )to take off at 4.A. enlistedB. enrolledC. promptedD. Scheduled18. They are( ) a mass production movement.A. firingB. launchingC. introducingD. presenting19. They’ve( ) the prices in the shop, so it’s a good time to buy.A. deducedB. decreasedC. reduced第 4 页D. Lessened20. The children( )against each other to win yearly scholarship.A. contestB. fightC. rivalD. compete二、完形填空(本大题共10小题，每小题1分，共10分)从选择项中选择一个最适合短文的选项，错选、多选或未选均无分。
电子商务双语期末试卷(A)
Part I Vocabulary（26 points）Section A（12 points，2 points each ）Directions: Match the word or phrase on the left with the statement on the right1. ( )2. ( )3. ( )4. ( )5. ( )6. ( ) Section B（14 points，2 points each ）Directions: Fill in the blanks with the words or expressions given below. Change their forms where necessary.Electronic (on the Internet) offer an electronic implementation of the mechanism also known from traditional auctions. This can be accompanied by multimedia presentation of the goods. Usually they are not restricted to this single function. They may also offer of the bidding process with contracting, payments and delivery.The sources of income for the auction provider are in selling the technology, in transactions of a collection of , usually enhanced by a common umbrella, for example of a brand. It might be enriched by a common payment method.Part II Short-answer question（20 points，2 points each）1. What is the difference between Electronic Commerce and Electronic Business?2. Identify the main category of Electronic Commerce.3. Identify the definition of Electronic Business Infrastructure.4. Identify five examples related to Electronically-linked devices.5. Identify six categories of E-business applications.6. What are potential benefits of E-business?7. Identify the definition of World Wide Web.8. Identify the definition of E-commerce1. Electronic business infrastructure A. Any technology that allows people to connectcomputers to each other2. computer network B. Combination of the protocol name and domain name. Allows user to locate a resource (the Web page) on another computer (the Web server)3. The internet C. A collection of computers that speak a common language TCP/IP. The computers are all connected to each other. Information can pass from one computer to another through several other computers.4. URL (Uniform Resource Locator) D. Software and hardware that allows only those external users with specific characteristics to access a protected network5. Firewalls E. The share of total economic infrastructure used to support e-business processes and conduct e-commerce transactions6. English Auctions F. Bidders publicly announce their successivehigher bids until no higher bid is forthcoming Bidding integration well-known e-shopplatform guaranteed auctionsAuctions guaranteed9.Identify four Online Publishing Approaches and Methods10. What are advantages of E-book to publishers?Part III Translation（20 points）Directions: Translate the following Academic terms.1. 减价拍卖2. 清算经纪公司3. 匿名现金4. 互联网多线交谈5. 光纤电缆6. Retrieve information7. Traditional bricks and mortal business8. Human intervention9. Cash simulation type electronic money10. Group purchasing sitePart IV Interpretation（10 points, 2 points each）Directions: Translate the following sentences.1.电子商务对于人类生活方式的总体影响，完全可以与汽车拥有增长幅度和普及电话相提并论.2.对于那些能充分挖掘其潜能的企业来说，电子商务使其实现突破性变化成为可能。
电子商务导论(双语)期末重点
题型：1.单选题（2分x20=40分 2多选题（3分x5=15分） 3短语翻译（1分x15=15分）问答题（4分x5=20 分）分析题（10分x1=10分）Chapter 11.电子商务的定义和类别广义—指交易当事人或参与人利用以现代信息技术为基础的互联网所进行的各类商业活动；狭义—指交易当事人通过以因特网为主的计算机网络所实施的各种交易活动。
按交易类型：B2C、B2B、G2B；按商务活动内容：贸易型和服务性；根据使用网络类型不同：EDI商务、因特网商务、内联网商务、移动商务。
2.Describe the benefits of EC to ORGANIZATIONS, CONSUMERS AND SOCIETY3.EFT(Electronic Funds Transfer) used by banks电子资金转账”。
EFT是计算机在银行业务中得到应用后，银行利用计算机、终端机、电子信息网络等电子通讯设备建立的高速划拨资金的电子支付系统。
4.Which commerce is more well-suited to Business Process?E-commerce电子商务E-commerce + Traditional电子商务+传统 Traditional传统5.Advantages of E-Commerce.Increases sales, decreases cost增加销售,减少成本Provides purchasing opportunities for buyers 为买家提供采购机会(企业可以确定新的供应商和合作伙伴)Increase speed and accuracy for exchanged information, thus reducing cost增加信息交换的速度和准确性,从而降低成本Business can be transacted 24hrs a day可以一天24小时交易业务The level of detail of purchase information is selected by user详细级别的购买信息由用户选定Digital products can be delivered instantly数码产品可以立即交付Tax refunds, public retirement and welfare support costs less when distributed over the Internet退税,公共退休和福利支持成本分布在互联网时少Allows products and services to be available in remote areas, e.g. remote learning使产品和服务可在偏远地区,如远程学习6.电子商务国际化当中遇到的问题（文化为主）Culture – the combination of111language and customs 文化,语言和风俗222Culture varies across national boundaries and in many cases regions within nations 文化跨越国界不同,在许多情况下,区域内的国家333Choice of icons on Web pages becomes problematic on international Web sites: 选择的图标在网页上就会有问题,在国际网站上:(In the US a shopping cart is useful, in the UK a shopping basket is more appropriate, Australians c all shopping carts, shopping trolleysIn many places other than Brazil the thumbs up gesture mean s okay, in Brazil it is an obscene gesture在美国一个购物车是有用的,在英国购物篮子是更合适的,澳大利亚人叫购物车,购物手推车,在其他很多地方比巴西大拇指手势意味着好,在巴西是一个淫秽的姿势)7.交易成本transaction costTransaction costs are the total costs that a buyer and seller incur as they gather information and negotiate a purchase/sale transaction交易成本是总成本,买方和卖方承担收集信息和谈判购买/销售事务Transaction costs are the main reason for vertical integration (Ronald Coase)交易成本是垂直整合的主要原因(罗纳德•科斯)Businesses can use e-commerce to reduce transaction costs (e.g. telecommuting rather than phys ical commuting to allow global employment opportunities)企业可以利用电子商务来减少交易成本(如远程办公而不是物理通勤允许全球就业机会) CHAPTER 2WWW（World Wide Web）----> 定义及作用The world wide web (WWW) is a subset of the computers on the Internet that connect in a certai n way, making their content accessible to each other万维网(WWW)是计算机在互联网上的一个子集,以某种方式连接,使其内容可访问The WWW includes an easy to use standard interface facilitating ease of useWWW包括一个易于使用的标准接口方便易用性电子邮件何时出现（in 1972）ISP (Information Service Provider) 信息服务提供商Product-Switched Network(LAN/WAN)产品转换网络Four key rules used by ARPANETndependent networks (e.g. A LAN or WAN) should not require internal changes in order to be con nected to the network独立的网络(如LAN或WAN)应该不需要内部的变化才能连接到网络Packets that do not arrive at their destination must be resent from their source network包,不到达目的地必须对源网络Router computers act only as receiving and forwarding devices; They do not retain information a bout the packets they handle路由器电脑才接收和转发设备;他们不保留他们的信息数据包处理No global control of the network exist没有全球控制网络的存在TCP--> Transmission Control Protocol传输控制协议IP--> Internet Protocol互联网协议Differences between Internet & Extranet有一个Intranet和Internet之间的一个主要区别：互联网是一个开放的，公共空间，而内部网的设计是一个私人空间。
电子商务期末考试题及答案sem
电子商务期末考试题及答案sem一、单项选择题（每题2分，共20分）1. 电子商务的英文缩写是：A. E-CommerceB. E-BusinessC. E-TradeD. E-Market答案：A2. 以下哪个不是电子商务的特点？A. 交易虚拟化B. 交易无纸化C. 交易地域化D. 交易透明化答案：C3. 电子商务的交易模式B2B指的是：A. 企业对企业B. 企业对消费者C. 消费者对消费者D. 政府对消费者答案：A4. 在电子商务中，SSL协议主要用于：A. 电子邮件加密B. 网页浏览C. 交易安全D. 文件传输答案：C5. 以下哪个不是电子商务的支付方式？A. 电子支票B. 信用卡支付C. 银行转账D. 现金支付答案：D6. 电子商务中，EDI指的是：A. 电子数据交换B. 电子文档交换C. 电子信息交换D. 电子文件交换答案：A7. 电子商务的物流配送主要依靠：A. 传统物流B. 电子物流C. 虚拟物流D. 网络物流答案：B8. 电子商务的交易过程中，CA代表的是：A. 认证中心B. 客户中心C. 呼叫中心D. 交易中心答案：A9. 以下哪个不是电子商务的法律问题？A. 合同法B. 隐私权C. 知识产权D. 物流配送答案：D10. 电子商务中，CRM系统主要实现的功能是：A. 客户关系管理B. 财务管理C. 人力资源管理D. 物流配送管理答案：A二、多项选择题（每题3分，共15分）1. 电子商务的交易模式包括：A. B2BB. B2CC. C2CD. C2B答案：ABC2. 电子商务的支付方式包括：A. 电子支票B. 信用卡支付C. 现金支付D. 电子货币答案：ABD3. 电子商务中，网络安全的措施包括：A. 加密技术B. 防火墙C. 病毒扫描D. 物理隔离答案：ABC4. 电子商务的物流配送方式包括：A. 自提B. 送货上门C. 快递D. 邮政答案：ABCD5. 电子商务的法律问题包括：A. 合同法B. 隐私权C. 知识产权D. 物流配送答案：ABC三、判断题（每题2分，共10分）1. 电子商务仅指在线交易。
期末复习——电子商务(双语)
E-business——A broader definition of EC, which includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners and conducting electronic transactions within an organization.Brick-and-Mortar organizations：old-economy organizations that perform most of their business off-line, selling physical products by means of physical agents.Virtual organizations:organization that conduct their business activities solely online.Click-and-mortar organization:that conduct some e-commerce activities, but do their primary business in the physical world.We can describe business model from two facets: Revenue models and Value proposition一、Revenue models：Description of how the company or an EC project will earn revenue. SalesTransaction fees : based on the volume of transaction; levied per transaction Subscription fees（会员费）Advertising feesAffiliate fees（准入费）Other revenue sources：licensing fees（执照费用）二、Value proposition：The benefits a company can derive from using EC. Search and transaction cost efficiencyFaster and more informed decision makingWider product and service selectionEconomies of scale and scopeComplementaritiesBundling together to provide more value than separatelyLock-inSignificant switching costNetwork externalityNoveltyCreates value through innovative waysValue to customerLower priceConveniencePersonalization（人格化）Typical business models in EC1、Online direct marketing（网络直销）2、Electronic tendering systems (reverse auction—逆向拍卖、招标系统)：Model in whicha buyer requests would-be sellers to submit bids, and the lowest bidder wins.3、Name your own price（反向定价）: Model in which a buyer sets the price he or she is willing to pay and invites sellers to supply the good or service at that price.4、Find the best price（→比价网站）5、Affiliate marketing(联属网络营销、网络联盟营销):An arrangement where by a marketing partner (a business, an organization, or even an individual) refers consumers to the selling company’s web site.6、Viral marketing（病毒营销）: Word-of-mouth marketing in which customers promotea product or service to friends or other people.7、Group purchasing(e-co-ops—团购): Quantity purchasing that enables groups of purchasers to obtain a discount price on the products purchased.8、Online auction（在线拍卖）9、Product and service customization（产品与服务定制→戴尔）10、Electronic marketplaces and exchanges（电子市场交易所）11、Value chain integrators（价值链整合）12、Value chain service providers（第三方平台→支付宝、顺丰）13、Information brokers（信息中介→Yahoo、Baidu）14、Bartering（以物易物）15、Deep discounting（深度折扣→唯品会）16、membership（会员制）17、supply chain improvesThe Benefits of EC一、Benefits to organizationsGlobal reachCost reductionSupply chain improvementsExtended hours（时间延伸）：24/7/365CustomizationNew business modelsVendors specialization（供应专业化）Rapid time-to-marketLower communication costsEfficient procurementImproved customer relationsUp-to-date company materialNo city business permits and feesOther benefits二、Benefits to consumersUbiquity（到处存在）More products and servicesCheaper products and servicesInstant deliveryInformation availabilityParticipation in auctionsElectronic communitiesGet it your wayNo sales tax三、Benefits to societyTelecommuting（远距离工作）Higher standard of livingHomeland securityHope for the poorAvailability of public servicesThe Limitations of EC一、Technical limitations of ECLack of standards for quality, security,and reliability（可靠性）.Insufficient telecommunications bandwidth.Software development tools are still evolving.It is difficult to integrate the Internet and EC software with some existing applications and databases.Special web servers are needed in addition to the network servers.In some place Internet accessibility is still expensive and inconvenientOrder fulfillment of large-scale B2C requires special automated warehouses二、Nontechnical LimitationsSecurity and privacy concerns deter customers from buying .Lack of trust in EC and in unknown sellers hinders buyingMany legal and public policy issues, including taxation, are as yet unresolved National and international government regulations sometimes get in the wayIt is difficult to measure some benefits of EC.Customers are resistant to the change from a real to a virtual store. Marketspace——In which sellers and buyers exchange goods and services for money(or for other goods and services),but do so electronically.*Market space componentsCustomers、Sellers、Products（digital products）、Infrastructure（公共建设）、front end、back end、intermediaries、other business partners、*Types of electronic markets: from storefronts to portalsElectronic storefronts（店铺）and Electronic malls（门户）* Types of stores and mallsGeneral stores/malls、Specialized stores/malls（特定商品专卖）、Regional versus global stores、Pure online organizations versus click-and-mortar storesPublic e-marketplaces——B2B marketplaces, usually owned and/or managed by an independent third party, that include many sellers and many buyers; also know as exchanges.Sell-side e-marketplace——a private(私人的) e-marketplace in which a company sells either standard or customized products to qualified companies.Buy-side e-marketplace——a private e-marketplace in which a company makes purchases from invited suppliers.Disintermediation（中介消失）——Elimination of intermediaries between sellers and buyers.Reintermediation（中介再生）——Establishment of new intermediary roles for traditional intermediaries that were disintermediated.What sells well on the InternetComputer hardware and software、Consumer electronics、Sporting goods、Office supplies、Books and music、Toys、Health and beauty、Entertainment、Apparel and clothing、Cars、Services、Jewelry、OthersCharacteristic of successful E-tailingHigh brand recognitionA guarantee provided by highly reliable or well-known vendersDigitized formatRelatively inexpensive itemsFrequently purchased itemsCommodities with standard specifications,marking physical inspection unimportant Well-known packaged itemsChannel conflict——situation in which an online marketing channel upsets the traditional channels due to real or perceived(感觉) damage from competitionModel of consumer behavior onlineindependent (or uncontrollable) variables——自变量Personal characteristicsEnvironmental variablesSocial variablesCultural/community variablesOther environmental variablesIntervening（moderating介入或缓解）variablesvariables are those that can be controlled by vendorsdecision-making processdependent variables——因变量customer makes several decisions“to buy or not to buy?” 、“what to buy?” 、“where, when, and how much to buy?”Personalization: The matching of services, products, and advertising content to individual consumersMajor strategies（战略）used to compile（编制）user profilesSolicit information directly from the user（直接向用户征求信息）Observe what people are doing onlineBuild from previous purchase patterns（从前的购物模式）Perform marketing research /Data mining（进行市场研究/数据挖掘）Make inferences（做出推断）Limitations of online market research1、too much data may be available—need business intelligence to organize, edit, condense, and summarize it2、accuracy of responses(准确的反应)3、loss of respondents because of equipment problems4、ethics and legality of Web tracking5、Online shoppers tend to be wealthy, employed, and well educated6、The lack of clear understanding of the online communication process and how online respondents think and interact in cyberspace* Internet advertising terminologyad views、button、page、Click (click-through or ad click)、CPM (cost per thousand impressions，千次展示费）、Hit、Visit、Unique Visit、Stickinessad views（广告浏览量）——The number of times users call up a page that has a banner on it during a specific time period; known as impressions or page viewsWhy Internet advertising?Television viewers are migrating to the InternetStatistics are not readily available on ads in a print publication or on TVCostRichness of formatPersonalizationTimelinessParticipationLocation-basisDigital brandingE-supply chain management (e-SCM)——The collaborative use of technology to improve the operations of supply chain activities as well as the management of supply chainsE-supply chain consists of six processes:1、Supply chain replenishment（补货）2、E-procurement3、Supply chain monitoring and control using RFID4、Inventory management using wireless Devices5、Collaborative planning（协同计划）6、Collaborative design and product development7、E-logistics（现代物流）8、Use of B2B exchanges and supply websPublic key infrastructure (PKI)——a scheme for securing e-payments using public key encryption and various technical components.The two major classes of encryption（加密）:Symmetric（对称）/Private systems( with one secret key)、Asymmetric（非对称）/Public systems (with two keys)Plaintex t(明文)——an unencrypted massage in human-readable form.Ciphertext（密码）—— a plaintext message after it has been encrypted into a machine-readable form.Encryption algorithm（加密算法）——the mathematical formula used to encrypt the plaintext into the ciphertext and vice versa.Digital signatures（数字签名）——an identifying code that can be used to authenticate the identity of the sender of a document.include:Hash: A mathematical computation that is applied to a message, using a private key, to encrypt the message.Message digest: A summary of a message, converted into a string of digits, after the hash has been applied.Digital envelope: the combination of the encrypted original message and the digital signature, using the recipient’s public keySecuring EC Networks一、Firewalls——A network node consisting of both hardware and software that isolates a private network from a public network.Types of Firewalls(1) Packet filtering routers——firewalls that filter data and requests moving from the public Internet to a private network based on the network addresses of the computer sending or receiving the request.（2）Application level proxy——Firewalls block data and requests depending on the type of application being accessed. For instance, a firewall that permits requests for web pages to move from the public Internet to the private network.The disadvantages of Application level proxy①It takes more processing time to tie particular packets to particular applications.②The users on the internal network must configure their machines or browsers to send their Internet requests via the proxy server.(3) personal firewall二、VPN(Virtual private network )Protocol tunneling（隧道协议）——Method used to ensure confidentiality and integrity of data transmitted over the Internet , by encryption data packets, sending them in packets across the Internet , and decryption them at the destination address.The security of VPNUsing a combination of encryption to scramble the communications,Using authentication to ensure that the information has not been tampered with and comes from a legitimate source,Using access control to verify the identity of anyone using the network . Credit cards——信用卡、贷记卡，在信用额度内先消费后还款。
商务英语期末试题及答案
商务英语期末试题及答案一、选择题（每题2分，共20分）1. What is the most common method of payment in international trade?A. CashB. Letter of CreditC. ConsignmentD. Barter答案：B2. Which of the following is not a function of a sales contract?A. To define the terms of the saleB. To serve as a legal documentC. To increase the sales volumeD. To specify the rights and obligations of the parties答案：C3. In business negotiations, what is the purpose of making a counteroffer?A. To reject the initial offerB. To show interest in the dealC. To indicate a willingness to compromiseD. To end the negotiation答案：C4. What is the meaning of "FOB" in international trade terms?A. Free On BoardB. Freight On BoardC. Full OverloadD. Forward Operating Base答案：A5. Which of the following is a benefit of using a franchise business model?A. Complete control over the businessB. Reduced risk due to established brand recognitionC. The ability to set your own pricesD. No need to follow the franchisor's business system答案：B6. What is the primary role of a business plan?A. To secure financingB. To provide a detailed roadmap for the businessC. To advertise the businessD. To serve as a legal document for the business答案：B7. In the context of business, what does ROI stand for?A. Return on InvestmentB. Risk of InvestmentC. Rate of InterestD. Revenue of Income答案：A8. What is the main difference between a sole proprietorship and a partnership?A. The number of ownersB. The type of business activitiesC. The legal structureD. The level of liability答案：A9. Which of the following is an example of a tangible asset?A. A brand nameB. A patentC. A piece of machineryD. A customer database答案：C10. What is the term used to describe the process of exchanging goods or services for other goods or services without using money?A. BarterB. TradeC. ExchangeD. Commerce答案：A二、填空题（每空1分，共10分）1. The term "B2B" stands for __________, which refers to business transactions between two businesses.答案：Business to Business2. In a business context, "SWOT" analysis stands for Strengths, Weaknesses, Opportunities, and __________.答案：Threats3. The process of evaluating a potential investment's profitability is known as __________ analysis.答案：Financial4. A __________ is a document that outlines the terms and conditions of a sale between a buyer and a seller.答案：Invoice5. The concept of "just-in-time" (JIT) inventory managementis often associated with the __________ production system.答案：Lean6. When a company's net income is divided by its total assets, the result is the __________ ratio.答案：Return on Assets (ROA)7. The __________ is the process of identifying and understanding the needs and wants of a target market.答案：Market Research8. A __________ is a type of contract where the ownership of goods is transferred to the buyer upon payment.答案：Sales Contract9. The term "due diligence" refers to the process of__________ before making a business decision.答案：Careful investigation10. In marketing, "4Ps" stands for Product, Price, Place, and __________.答案：Promotion三、简答题（每题10分，共20分）1. Explain the concept of "Net Present Value" (NPV) and its importance in investment decisions.答案：Net Present Value (NPV) is the difference between the present value of cash inflows and the present value of cash outflows over a period of time. It is used to analyze the profitability of an investment or project. NPV is important because it provides a method to compare the value of different investments, taking into account the time value of money. A positive NPV indicates that the investment is expected to generate more cash than the cost, making it a potentially profitable opportunity.2. Describe the role of a "Board of Directors" in a company.答案：A Board of Directors is a group of。
电子商务英语期末测试卷一及答案
期末测试一一、词汇和语法（本大题共20小题，每小题1分，共20分）根据句子的意思选择一个正确的答案，错选、多选或未选均无分。
1. According to a recent report, （）that Americans consume does not vary greatly from year to year.A. the number of sugarB. a number of sugarC. the amount of sugarD. an amount of sugar2（）were naturally a musical family.A.A ShawB. The ShawsC. The ShawD. Shaws3. That kind of shoes are（）expensive for me.A. moreB. far moreC. far tooD. Much4. It（）for two days and the field were all under water.A. rainedB. had been rainingC. was rainingD. would have rained5. Those who don’t work hard at English ought to（）第 1 页A. criticizeB. be criticizedC. have been criticizedD. be criticizing6. Written in great haste,（）.A. Jim made a lot of mistakes in the reportB. there are plenty of errors in the reportC. we found several mistakes in his reportD. the book is full of errors7. “Must I come at four o’clock?” “Oh no, you（）come at four.”A. can’tB. may notC. needn’tD. mustn’t8. If you( ) that late movie last night, you wouldn’t be sleepy now.A. hadn’t watchedB. didn’t watchC. haven’t watchedD. wouldn’t have watched9. No one is interested in that( )?A. is heB. isn’t heC. aren’t theyD. are they第 2 页10. I have ne ver taken anything( ) didn’t belong to me.A. whatB. whoC. thatD. Which11.The( ) medical team will soon be here.A. mobileB. changeableC. stableD. Steady12. A poor memory( ) her efforts to become an actress.A. encouragedB. accomplishedC. frustratedD. Devoted13. We allowed the warm water to( ) us.A. joinB. claspC. embraceD. Contain14. One warning( ) to stop her doing it.A. sufferedB. sufficedC. suggestedD. Provided第 3 页15. We can visit your company on Monday or Tuesday; our plans are fairly( )A. flexibleB. elasticC. suppleD. Compliant16. He( ) his first book to his mother.A. committedB. dedicatedC. assignedD. Appointed17. The plane is( )to take off at 4.A. enlistedB. enrolledC. promptedD. Scheduled18. They are( ) a mass production movement.A. firingB. launchingC. introducingD. presenting19. They’ve( ) the prices in the shop, so it’s a good time to buy.A. deducedB. decreasedC. reduced第 4 页D. Lessened20. The children( )against each other to win yearly scholarship.A. contestB. fightC. rivalD. compete二、完形填空(本大题共10小题，每小题1分，共10分)从选择项中选择一个最适合短文的选项，错选、多选或未选均无分。
电子商务英语考试试题
电子商务英语考试试卷（所有答题内容请写在答题纸上并标明题号，写在试卷上无效）一、请将下列术语翻译成中文（每小题 1 分，共11 分）1.e-cash2.second-hand market3.electronic payment4.logistics service5.small and medium-sized firms6.develop a website7.B2B website8.search engine9.long-term ：10.Internet Marketing11.shipping cost二、请将下列术语翻译成英文（每小题 1 分，共11 分）1.商业模式2.信用卡3.免费运输4.银行账户5.主页6.电子邮件7.降低成本8.拍卖网站9.客户需求10.原材料11.信息产品三、完形填空（在下列课文片段中填入遗漏的词，首字母已给出，每空 2 分，共12 分）Businesses can g 1 （获得）many p 2 (营销) benefits from engaging in electronic commerce. e-Commerce can reduce the costof purchases, lower sales and marketing costs and b 3（改善）the c 4 （客户）service. However, businesses are not the only beneficiaries ofe-Commerce.Consumers may also reap benefits. They can receive increased choice of vendor and p （产品）, convenience from shopping at home or office, greater amounts of I 5 (信息) that can be accessed on demand and more competitive p 6 （价格）and increased price comparison capabilities.四、单项选择题（每题2 分，共10 分）e as as possible.A. earlierB. more earlyC. earlyD. earliest2.Letters about products and services which you haven ’t asked for and probably don ’t want are callmail.A. wasteB. junkC. rubbishD. useless3.The faster the shipping, the the price.A. lowerB. higherC. commonD. quicker4.How to the limited resources became one heated issue in this international conference.A. exploitB. deployC. expendD. utilize5.Prior his departure, he addressed a letter to his daughter.A.to 五、B.ofC. inD. from 将下列句子译成中文（每题 3 分，共18 分）1.With the introduction of the Internet, companies, regardless of size, can communicate with eachother electronically and cheaply.2.It takes ten times more effort and more money to attract a new customer than to keep an existingcustomer.3.Online shopping is becoming more and more popular in China.4.Online shopping is becoming more and more popular in China.5.Ebay is the largest Internet auction site in the world.6.From the customer ’s point of view, shipping costs are a major concern.六、请在空格内填入单词的适当形式（每题 2 分，共10 分）1.From the customer ’s point o f view, (ship) costs are a major concern.2.Our office is （locate ）at the end of the road.3.Searching by keyword is the most common method of （use）a search engine.(reduce) the cost of4.The factory is carrying out a series technological reforms in order toproduction.5.The focus of banner (advertise) was often on traffic quantity and not traffic quality.七、阅读理解（每题4 分，共20 分）The book is divided into four parts. The first part is the foundation for all your online activities. It introduces the reader to the basic concepts of the Internet and how to do business via the Internet. Ittakes both，technology and business ，into consideration and does not forget to talk about the legalaspects of doing business via the Internet. Finally it explains how marketing on the Web should bedone in order to be successful. Without marketing your online business will lack the visibility itrequires to succeed.The second part talks about how e-business applications are used for Internet ，Internet or Extranet based applications. It looks at the questions from all perspectives ，client software ，middleware ，and back-end systems. Using this information you are prepared to go online and discover other businesses ，what they offer and how they did it.The third part explains the technologies that are below your applications. This is done fro technical point of view as well as a business point of v，iew in order to show you the business casesthat are viable right now. Each chapter contains a set of business cases that are evaluated and it is explained how Internet technologies help to resolve issues with the business cases or how to extendone‘s business through new technology.The fourth part is an outlook into the future of electronic business and gets into more det how software and hardware will be developed in the future. The Open Source model is explainedabout how pervasive computing has been implemented.Appendix A offers a glossary of e-business terms ，which were used throughout the book. Incase you do not understand a certain，term have a look here.Appendix B describes how a business can be moved to the Internet and what is required to do so. It does not only list the ideas，the required hardware and software ，but goes also into detail regarding the costs and the benefits.Appendix C is a short list of my favorite web sites ，ordered by subject areas.1.The passage is most probably taken from .A.an introduction to a book about e-businessB.one part of a chapter in book about e-businessC.an introduction to a book about computer softwareD.one part of a chapter in a book about computer software2.If one wants to get some information about e-business terms ，he may best read .A. Part OneB. Appendix AC. Appendix BD. Appendix C3.If one wants to get some knowledge about how to communicate through Internet ，he may b est read.A. Part OneB. Part TwoC. Part ThreeD. Part Four4.If one wants to get some e-business cases ，he may best read .A. Part OneB. Part TwoC. Part ThreeD. Part Four5.What is the best title for this passage ？A.Who should read t he book ？B.Business on the net today.C.How to do business through Internet.D.The organization of the book.八、简答题（每题4 分，共8 分）Coca-Cola ’s advance into orange soda is bad news for Sunkist, which holds a 1. 5 ％share of thesoft drink market, and Crush （around 1 ％）Coca-Cola began testing Minute Maid Orange Soda inCanada last summer. Some analysts think it will quickly challenge Sunkist as the top-selling orangedrink.The sleeper among the products might turn out to be Cherry Coke, which contains no fruit juic at all. Emanuel Goldman, a beverage analyst with Montgomery Securities in San Francisco, saysCherry Coke has captured shares o％f4to8％in test markets.The drink probably w’o t n do as wellwhen it is rolled out nationally, since consumer coupons and price promotions have been helping italong. But Goldman believes Cherry Coke could eventually displace Dr Pepper as the nation ’s fifth-best-selling soft drink.Questions:1.Which brand occupies the fifth place on the soft drink list at present?2.Why is Cherry Coke described as the “sleeper ”?。
《电子商务》期末考试试卷
《电子商务》期末考试试卷一、填空题（每空1,共40分）15、美国政府在其“全球电子商务纲要“中将电子商务分为两大类：（企业与企业之间的电子商务(B TOBJ、（企业与个人之间的电子商务(B TOq。
16、适合网上营销的产品、服务应具有三个特性：（厂域性、针对性、专业性）。
二、推断题l、所有业务流程都适合使用电子商务。
002、电子商务就是利用计算机购物。
003、电子商务中的物流与信息流、资金流无关。
004、制作网络厂告要尽最大可能的追求图片的质量，给浏览者以好影响。
005、网络消费者的需求心理与传统市场的消费者的需求心理一样。
006、传统市场与电子商务市场的市场主体相同。
007、商务认征系统与服务系统是收费与分析商品市场与顾客需求的信息系统。
008、电子邮件能够将任意长度的文件或者信件从一台计算机发送到另一台计算机。
009、网上银行与其它商务网站一样，都是网上的一个站点。
(✓)10、不论零售业、批发业或者是制造业，都能够使用电子订货系统。
(✓)三、单项选择题（每小题1分，共10分）l、下面不是电子商务的优越性的是(A)A、成本与收益能准确计算B、缩短了商业交易时间C、降低了产品库存量D、增加了贸易机会E、提高了服务质量2、不属于网络硬件的有(B)A、服务器主机B、网络操作系统C、客户机D. 调制解调器3、下列不适合中网上营销的产品是C C)A、家电B、电脑C儿童玩具D、游戏软件A、网络机构B、政府机构C、教育机构 D. 商业机构5、能够使你在本地机上浏览网上信息的软件是(B)在内的各类应用的集合。
(2)I ntranet 强调企业内部各部门的联系，业务范围限于企业内。
(3) Extranet强调企业间的联系，业务范围为企业间。
4、如何提高一个网站的丙问量与点击率5、(1)具备获取并利用各类带有网络特征的经营要素与信息的能力。
(2)具备善于利用INT ERNE技术配置最佳企业虚拟网的能力。
(3)能够根据市场形势实时的、“神经网络”般的构造网络虚拟企业。
电子商务专业英语期末考试试卷
《电子商务专业英语》课程期末考试考试时间：100分钟，考核方式：笔试Part ІV ocabulary and GrammarDirections：There are 20 incomplete sentences in this part.For each sentence there are four choices marked A,B,C and D.Choose the ONE answer that best completes the sentence.(20 points)( )1. -Where is Frank now?- He _______his bike in the yard.A.fixes upB. fixing upC. is fixing upD. fixed( )2. -You’ve left the light on, Tracy.-Oh, yes. _________ to turn it off right now.A. I’d goB. I’ve goneC. I’ll goD. I go( )3.“The World Without Thieves” is a very moving film. I ____ it twice already.A. will seeB. seeC. sawD. have seen( )4. The Oriental Pearl TV Tower ________ tens of thousands of visitors since l995.A. attractedB.attractsC. has attractedD.will attract( )5. -Did you see the traffic accident yesterday?-Yes. It happened when I past the museum.A. walkB. am walkingC. will walkD. was walking( )6. -Have you read this book?-Yes．I____ it two weeks ago．A．is reading B．have read C．will read D．read( )7.- What are you doing ,Jim?-I _________a beautiful horse.A. drawB. drewC. am drawingD. was drawing( )8. They______ all their money, so they have to walk home now.A. have spentB. spendC. spentD. are spending( )9. Jim is a student and ________in Town High School.A. studiesB. studiedC. had studiedD.study( )10.Sandy ________his old friend Tom when he was crossing the street.A. had metB. has metC. metD.meet( )11.The ________aim was to create a network that would allow users of a puter at one university to be able to “talk to”research computers at other universities.A.primaryB.originalC.customaryD.origin( )12.The internet is in most part an ________global network of networks.ernedB.ungovernedC.controlledD.open( )13.The initial purpose of the Web was to use networked hypertext to ________communication among its members, who were located in several countries.A.facilitateB.speedC.accelerateD.facility( )14.Aalmost every protocol type available on the internet is ________ on the web.A.approachableB.susceptibleC.accessibleD.access( )15.After going through the TCP layer, the packets _______ to the IP layer.A.processB.succeedC.propressD.proceed( )16.From an on-line ________,EC provides the capability of buying and selling products and information on the Internet and other on-line services.A angle B.presecute C.perspective D.project( )17.SMEs can________ global relationships with their trading partners everywhere in the world.A.forgaveB.createC.makeD.forge( )18.We are not referring to basic computer literacy but rather to ________with one or more core technologies of Eletronic Commerce.A.familiarityB.understandC.familiarD.master( )19.Tomorrow we________ go for an outing unless it rains.A.willB.shallC.shouldD.would( )20.I ________ eighteen years old next year.A.am going toB.shall beC.should beD.would bePart ІІClozeDirections: Read the following text. Choose the best word or phrase for each numbered blank and mark A, B, C, or D.(10 points)The United States is a confederation（联邦）of states. Each state has the (26) to make laws with regard to the state. (27) , based on public opinion, states can (28) policies regarding education, and they may (29) a state income tax; they also determine the speed (30) , housing codes, and the drinking age.In most parts of the United States, you (31) be 21 years old to buy alcohol in a liquor (液体，溶液)store, bar, (32) restaurant. In some states you may buy beer in a grocery （杂货，食品）store. If a store sells alcohol to a minor, the (33) of the store is usually (34) a large sum of money. (35) , many areas have an open-container law, (36) means that people may not drink alcohol on the street or in a car. Anyone (37) with an open container of alcohol may be arrested.(38) , with all of these laws, the (39) of alcohol is a serious (40) in the United States and Canada. Drinking on college campuses, (41) there are many underage drinkers has (42) greatly. In fact, alcohol sales have gone up (43) the legal drinking age was (44) from 18 to 21. Some people believe that if there were no legal drinking age, (45) in some other countries, North American youth would drink less.( )21.A privilege B advantage C right D tradition( )22.A As a result B For example C In other words D In this case( )23.A demand B disagree C discuss D determine( )24.A collect B issue C demand D implement( )25.A limit B control C stop D regulation( )26.A can B shall C will D must( )27.A and B or C also D not( )28.A clerk B salesperson C owner D host( )29.A fined B charged C punished D suffered( )30.A In addition B In fact C In reality D In general( )31.A that B this C it D which( )32.A exposed B suspected C caught D detected( )33. A nevertheless B Anyway C Moreover D Therefore( )34.A application B consumption C expenditure D usage( )35.A condition B crisis C question D problem( )36.A though B as C where D which( )37.A raised B increased C peaked D climaxed( )38.D climaxed B since C before D after( )39.A shifted B upgraded C uplifted D changed( )40.A same B for C as D likePart ШReading ComprehensionDirections: Read the following text. Answer the questions on each text by choosing A,B,C or D. (10 points)The ostrich（鸵鸟）, the largest bird in the world at present, lives in the drier regions of Africa outside the actual deserts. Because of its very long, powerful legs and the floating effect of its extended wings, it is able to run at great speed over considerable distances.The female（雌性的）ostrich normally produces about twenty eggs every rainy season. When the female ostrich begins to lay her eggs, however, she does not begin in her own nest（巢、窝）.Instead she goes off in search of the nests of neighboring females and lays two or three eggsin each of them. By the time she has laid eight or nine eggs, she returns and lays the rest in her own nest.Because of the size of the eggs, the female ostrich cannot lay more than one every two days, so it takes her three weeks to finish laying in her own nest. During that period, she spends a lot of time away from her nest looking for food. And while she is off her nest, other females visit it to lay their eggs amongst hers. By the time she is ready to sit on the eggs to hatch（孵化）them, there could be up to thirty eggs in her nest, over half of which are not her own.The female ostrich can comfortably cover only about twenty eggs when she is sitting on the nest so before settling down she pushes the surplus（剩余，过剩的）ten or so eggs out of the nest. The rejected eggs, however, never include any of her own. Each female is remarkably consistent in the size and shape of the eggs she produces, so it is not difficult for her to distinguish her own from those of strangers.Of all the eggs laid by a colony of （群体）ostriches, only a very small number hatch into young birds. There are times when nests are left unprotected, for there are too few males to sit on all the nests at night. Thus there are ample（充足的）opportunities for their natural enemies to raid （袭击）the nests and eat the eggs. In fact, nearly 80% of the nests are destroyed. But even if a particular female’s nest suffers this fate, there is a good chance that one or two of her eggs will be hatched in the nest of one of her neighbors.56.We learn from the text that an ostrich can go a long distance at high speed as ______.A.it is a special kind of birdB.it lives in large desert areasC.it has special wings and legsD.it is the largest bird in the world57.Normally, in every rainy season, the female ostrich produces about ______.A.12 eggs in her nestB.18 eggs in her nestC.20 eggs in her nestD.30 eggs in her nest58.The female ostrich would push some of the eggs out of her nest because ______.A.she can only hatch her own eggsB.those eggs are unlikely to be hatchedC.those eggs are to be hatched by othersD.she can only hatch a limited number of eggs59.The female ostrich identifies her own eggs by their size and ______.A.colorB.numberC.shapeD.weight60.The female ostrich lays her eggs in her neighbors' nests most probably because ______.A.her nest is not big enoughB.she cannot protect all her eggsC.she cannot tolerate all her eggsD.her nest is not comfortable enoughPart IV TranslationSection ADirections:There are 10 phases in this part.Y ou are to translate the phases into Chinese or vice verse,and write them down in the blank.(20 points)1.Transmission Control Protocol/Internet Protocol(TCP/IP) ( )2.self-sustaining ( ) 7.万维网( )3.real-time ( ) 8.电子商务( )4.cooperate ( ) 9.虚拟现实( )5.change into ( ) 10.超文本( )6.电子邮件( )Section BDirections:There are 2 passages in this part.Y ou are to translate the passages into Chinese or vice verse,and write them down in the blank.(20 points)Passage 1The Internet, sometimes called simply "the Net," is a worldwide system of computer networks - a network of networks in which users at any one computer can, if they have permission, get information from any other computer (and sometimes talk directly to users at other computers).Passage 2The function of the Postal Service is very similar to that of the Internet, as it is designed to transfer information and resources between locations in the United States. Individuals place letters into the Postal Service's care using a common methodology (protocol) and the Postal Service uses a standard method for directing a letter from its source to its destination.Part V WritingDirections:For this part,you should write a short essay entitled How to Learn E-commerce ESP Well.Y ou should write at least 100 words following the outline given below.(20 points)1.电子商务专业英语学习的重要性2.电子商务专业英语学习的内容3.如何学好专业英语How to Learn E-commerce ESP Well。
最新电子商务专业英语期末考试试卷
《电子商务专业英语》课程期末考试考试时间：100分钟，考核方式：笔试Part ІVocabulary and GrammarDirections：There are 20 incomplete sentences in this part.For each sentence there are four choices marked A,B,C and D.Choose the ONE answer that best completes the sentence.(20 points)( )1. -Where is Frank now?- He _______his bike in the yard.A.fixes upB. fixing upC. is fixing upD. fixed( )2. -You’ve left the light on, Tracy.-Oh, yes. _________ to turn it off right now.A. I’d goB. I’ve goneC. I’ll goD. I go( )3.“The World Without Thieves” is a very moving film. I ____ it twice already.A. will seeB. seeC. sawD. have seen( )4. The Oriental Pearl TV Tower ________ tens of thousands of visitors since l995.A. attractedB.attractsC. has attractedD.will attract( )5. -Did you see the traffic accident yesterday?-Yes. It happened when I past the museum.A. walkB. am walkingC. will walkD. was walking( )6. -Have you read this book?-Yes．I____ it two weeks ago．A．is reading B．have read C．will read D．read( )7.- What are you doing ,Jim?-I _________a beautiful horse.A. drawB. drewC. am drawingD. was drawing( )8. They______ all their money, so they have to walk home now.A. have spentB. spendC. spentD. are spending( )9. Jim is a student and ________in Town High School.A. studiesB. studiedC. had studiedD.study( )10.Sandy ________his old friend Tom when he was crossing the street.A. had metB. has metC. metD.meet( )11.The ________aim was to create a network that would allow users of a puter at one university to be able to “talk to”research computers at other universities.A.primaryB.originalC.customaryD.origin( )12.The internet is in most part an ________global network of networks.ernedB.ungovernedC.controlledD.open( )13.The initial purpose of the Web was to use networked hypertext to ________communication among its members, who were located in several countries.A.facilitateB.speedC.accelerateD.facility( )14.Aalmost every protocol type available on the internet is ________ on the web.A.approachableB.susceptibleC.accessibleD.access( )15.After going through the TCP layer, the packets _______ to the IP layer.A.processB.succeedC.propressD.proceed( )16.From an on-line ________,EC provides the capability of buying and selling products and information on the Internet and other on-line services.A angle B.presecute C.perspective D.project( )17.SMEs can________ global relationships with their trading partners everywhere in the world.A.forgaveB.createC.makeD.forge( )18.We are not referring to basic computer literacy but rather to ________with one or more core technologies of Eletronic Commerce.A.familiarityB.understandC.familiarD.master( )19.Tomorrow we________ go for an outing unless it rains.A.willB.shallC.shouldD.would( )20.I ________ eighteen years old next year.A.am going toB.shall beC.should beD.would bePart ІІClozeDirections: Read the following text. Choose the best word or phrase for each numbered blank and mark A, B, C, or D.(10 points)The United States is a confederation（联邦）of states. Each state has the (26) to make laws with regard to the state. (27) , based on public opinion, states can (28) policies regarding education, and they may (29) a state income tax; they also determine the speed (30) , housing codes, and the drinking age.In most parts of the United States, you (31) be 21 years old to buy alcohol in a liquor (液体，溶液)store, bar, (32) restaurant. In some states you may buy beer in a grocery （杂货，食品）store. If a store sells alcohol to a minor, the (33) of the store is usually (34) a large sum of money. (35) , many areas have an open-container law, (36) means that people may not drink alcohol on the street or in a car. Anyone (37) with an open container of alcohol may be arrested.(38) , with all of these laws, the (39) of alcohol is a serious (40) in the United States and Canada. Drinking on college campuses, (41) there are many underage drinkers has (42) greatly. In fact, alcohol sales have gone up (43) the legal drinking age was (44) from 18 to 21. Some people believe that if there were no legal drinking age, (45) in some other countries, North American youth would drink less.( )21.A privilege B advantage C right D tradition( )22.A As a result B For example C In other words D In this case( )23.A demand B disagree C discuss D determine( )24.A collect B issue C demand D implement( )25.A limit B control C stop D regulation( )26.A can B shall C will D must( )27.A and B or C also D not( )28.A clerk B salesperson C owner D host( )29.A fined B charged C punished D suffered( )30.A In addition B In fact C In reality D In general( )31.A that B this C it D which( )32.A exposed B suspected C caught D detected( )33. A nevertheless B Anyway C Moreover D Therefore( )34.A application B consumption C expenditure D usage( )35.A condition B crisis C question D problem( )36.A though B as C where D which( )37.A raised B increased C peaked D climaxed( )38.D climaxed B since C before D after( )39.A shifted B upgraded C uplifted D changed( )40.A same B for C as D likePart ШReading ComprehensionDirections: Read the following text. Answer the questions on each text by choosing A,B,C or D. (10 points)The ostrich（鸵鸟）, the largest bird in the world at present, lives in the drier regions of Africa outside the actual deserts. Because of its very long, powerful legs and the floating effect of its extended wings, it is able to run at great speed over considerable distances.The female（雌性的）ostrich normally produces about twenty eggs every rainy season. When the female ostrich begins to lay her eggs, however, she does not begin in her own nest（巢、窝）.Instead she goes off in search of the nests of neighboring females and lays two or three eggsin each of them. By the time she has laid eight or nine eggs, she returns and lays the rest in her own nest.Because of the size of the eggs, the female ostrich cannot lay more than one every two days, so it takes her three weeks to finish laying in her own nest. During that period, she spends a lot of time away from her nest looking for food. And while she is off her nest, other females visit it to lay their eggs amongst hers. By the time she is ready to sit on the eggs to hatch（孵化）them, there could be up to thirty eggs in her nest, over half of which are not her own.The female ostrich can comfortably cover only about twenty eggs when she is sitting on the nest so before settling down she pushes the surplus（剩余，过剩的）ten or so eggs out of the nest. The rejected eggs, however, never include any of her own. Each female is remarkably consistent in the size and shape of the eggs she produces, so it is not difficult for her to distinguish her own from those of strangers.Of all the eggs laid by a colony of （群体）ostriches, only a very small number hatch into young birds. There are times when nests are left unprotected, for there are too few males to sit on all the nests at night. Thus there are ample（充足的）opportunities for their natural enemies to raid （袭击）the nests and eat the eggs. In fact, nearly 80% of the nests are destroyed. But even if a particular female’s nest suffers this fate, there is a good chance that one or two of her eggs will be hatched in the nest of one of her neighbors.56.We learn from the text that an ostrich can go a long distance at high speed as ______.A.it is a special kind of birdB.it lives in large desert areasC.it has special wings and legsD.it is the largest bird in the world57.Normally, in every rainy season, the female ostrich produces about ______.A.12 eggs in her nestB.18 eggs in her nestC.20 eggs in her nestD.30 eggs in her nest58.The female ostrich would push some of the eggs out of her nest because ______.A.she can only hatch her own eggsB.those eggs are unlikely to be hatchedC.those eggs are to be hatched by othersD.she can only hatch a limited number of eggs59.The female ostrich identifies her own eggs by their size and ______.A.colorB.numberC.shapeD.weight60.The female ostrich lays her eggs in her neighbors' nests most probably because ______.A.her nest is not big enoughB.she cannot protect all her eggsC.she cannot tolerate all her eggsD.her nest is not comfortable enoughPart IV TranslationSection ADirections:There are 10 phases in this part.You are to translate the phases into Chinese or vice verse,and write them down in the blank.(20 points)1.Transmission Control Protocol/Internet Protocol(TCP/IP) ( )2.self-sustaining ( ) 7.万维网( )3.real-time ( ) 8.电子商务( )4.cooperate ( ) 9.虚拟现实( )5.change into ( ) 10.超文本( )6.电子邮件( )Section BDirections:There are 2 passages in this part.You are to translate the passages into Chinese or vice verse,and write them down in the blank.(20 points)Passage 1The Internet, sometimes called simply "the Net," is a worldwide system of computer networks - a network of networks in which users at any one computer can, if they have permission, get information from any other computer (and sometimes talk directly to users at other computers).Passage 2The function of the Postal Service is very similar to that of the Internet, as it is designed to transfer information and resources between locations in the United States. Individuals place letters into the Postal Service's care using a common methodology (protocol) and the Postal Service uses a standard method for directing a letter from its source to its destination.Part V WritingDirections:For this part,you should write a short essay entitled How to Learn E-commerce ESP Well.You should write at least 100 words following the outline given below.(20 points)1.电子商务专业英语学习的重要性2.电子商务专业英语学习的内容3.4.如何学好专业英语How to Learn E-commerce ESP Well。
20军电子商务班国际商务实用英语期末考试
20军电子商务班国际商务实用英语期末考试您的姓名： [填空题] *_________________________________1. （） means the limit during which the seller shall effect the shipment of goods to the buyer as per the agreed destination by the agreed transportation means. [单选题] *A. Shipping adviceB. Shipment date(正确答案)C. Liner scheduleD. Charter party2. Your name and address（）to us by your Chamber of Commerce. [单选题] *A. have givenB. giveC. have been given(正确答案)D. was given3.Shipment is made within 30 days （）receipt of L/C. [单选题] *A.onB.beforeC.afterD. at(正确答案)4. We shall send you the samples （） receipt of your enquires. [单选题] *A. toB. atC. forD. upon(正确答案)5. Shipment in May,2009 （） transshipment at Hong Kong allowed. [单选题] *A. forB. with(正确答案)C. inD. at6. We are very glad to enter （） business relations with your company. [单选题] *A. into(正确答案)B. withC. forD. in7.Shipment is to be made（）April to June by three equal installments. [单选题] *A.from(正确答案)B.inC.duringD. of8. We （） you to our letter of November. [单选题] *A. giveB. refer(正确答案)C. sendD. read9. It is the buyer’s obligation to（） shipping space under the trade term FOB. [单选题] *A. bookB. buyC. hire(正确答案)D. charter10. Your early reply （）. [单选题] *A. will be thankedB. is to be thankedC. will be highly appreciated(正确答案)D. is appreciated high11. Insurance is to be covered （） a competent insurance company. [单选题] *A. againstB. with(正确答案)C. forD. in12. Our prices are found suitable （） that market. [单选题] *A. forB. atC. in(正确答案)D. on13. Leakage is an/a （） risk, for which an extra premium will be charged.. [单选题] *A. averageB. generalC. basicD. additional(正确答案)14. The letter we received yesterday is an enquiry （） discount. [单选题] *A. about(正确答案)B. afterC. beforeD. unless15. Regarding insurance, the （） is for 110% of the invoice value. [单选题] *A. premiumB. coverage(正确答案)C. insuranceD. amount16. After taking your suggestion into （）, we think the best we can do is to agree to payment by D/P at 30jdays’ sight. [单选题] *A. thinkingB. mindC. heartD. consideration(正确答案)17. Please insure （） invoice value plus 10%. [单选题] *A. for(正确答案)B. ofC. atD. against18. We shall deliver the goods within the contracted time after receipt ofyour ( D ) of payment terms. [单选题] *A.identificationB.confirmC.definitionD.confirmation(正确答案)19. Please （） the article against WPA. [单选题] *A. assureB. ensureC. insure(正确答案)D. be sure20. Shipment in May,2009 （） transshipment at Hong Kong allowed. [单选题] *A. forB. with(正确答案)C. inD. at1. 请翻译 gross weight [填空题] *_________________________________(答案：毛重)2.请翻译 net weight [填空题]_________________________________(答案：净重)3. 请翻译 discount [填空题]_________________________________(答案：折扣)4. 请翻译 commission [填空题]_________________________________(答案：佣金)5.请翻译 shipping mark [填空题]_________________________________(答案：唛头)6. 请翻译 amount in words [填空题]_________________________________(答案：大写金额) 7.请翻译 inspection [填空题]_________________________________(答案：检验)8. 请翻译 claim [填空题]_________________________________(答案：索赔)9. 请翻译 dispute [填空题]_________________________________(答案：争议) 10. 请翻译 arbitration [填空题]_________________________________(答案：仲裁)1.＄5.5 per yard CIFC Hong Kong [判断题] *对错(正确答案)2. 500 pounds each case CFR net England [判断题] *对错(正确答案)3. USD 1,000 per MT FOB London [判断题] *对错(正确答案)4. EUR 100 per dozen FOB net less 1% discount [判断题] *对错(正确答案)5. JPY 2,000 CIF Shanghai including 2% commission [判断题] *对错(正确答案)。
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电子商务双语期末试卷
电子商务双语期末试卷
一、选择题
1、在电子商务中，下列哪种支付方式不是线上支付？ A. 支付宝 B. 微信支付 C. PayPal D. 西联汇款
2、以下哪个平台属于C2C（消费者对消费者）电子商务模式？ A. 淘宝 B. 京东 C. 亚马逊 D. 当当网
3、下列哪种电子商务模式是B2B（商业对商业）模式？ A. 阿里巴巴 B. 京东 C. 美团 D. 携程
二、简答题
1、请简要解释电子商务中的“柠檬问题”及其解决方法。
2、请阐述B2C（商业对消费者）电子商务模式的优势和挑战。
3、在电子商务中，为什么信任和信誉非常重要？
三、分析题
1、请分析电商巨头阿里巴巴与京东的竞争优势和劣势。
2、请对比C2C（消费者对消费者）平台如淘宝与B2C（商业对消费者）
平台如京东的销售特点。
3、请评估移动电子商务的现状及其未来发展趋势。
四、论述题
1、请您论述一下电子商务对于传统零售业的影响以及传统零售业应如何应对这种影响。
2、在电子商务中，个人隐私保护和信息安全的重要性日益凸显。
请就此主题发表您的看法并提出相关建议。
3、请您以一个具体的电商企业为例，阐述其成功的关键因素以及可以改进的方面。
五、翻译题
请将以下中文句子翻译成英文：
1、电子商务的快速发展为全球经济发展提供了新的动力。
2、在线支付方式为消费者提供了方便快捷的支付体验。
3、电子商务的普及使得商品价格更加透明，从而促进了市场竞争。
4、随着移动设备的普及，移动电子商务已成为一种新的趋势。
电子商务安全期末试卷A
电子商务安全期末试卷A
一、填空题
1、电子商务安全涉及______、______、______和______四个方面。
2、保障电子商务安全的最重要措施是采用______技术。
3、在线交易的安全保障包括______、______、和。
4、电子商务系统面临的主要安全威胁包括______、______、和。
二、选择题
1、下列哪个协议是用于保证电子邮件的安全传输的？ A. SSL B. SET
C. IPSec
D. PEM
2、下列哪个技术可以防止网络监听？ A. 公钥加密技术 B. 数字签名技术 C. 虚拟专用网络 D. 单向散列技术
3、下面哪种攻击方式属于主动攻击？ A. 流量分析 B. 被动攻击 C. 插入攻击 D. 修改攻击
三、简答题
1、请简述电子商务中身份认证的重要性及其实现方式。
2、请说明数字签名在电子商务中的作用和实现过程。
3、请阐述SET协议的交易流程，并说明其在电子商务中的应用。
4、请简述IPSec协议的工作原理及其在电子商务中的应用。
四、综合题
1、某电子商务网站在近期遭受了一次严重的网络攻击，导致大量用户的信息泄露。
请分析可能存在的安全问题，并提出相应的解决方案。
2、假设你是一家电子商务公司的安全主管，请设计一套电子商务安全方案，以保障公司的在线交易和用户数据的安全。
五、附加题
1、请深入探讨电子商务安全的未来发展趋势，并给出你的看法。
2、请就你所了解的电子商务安全技术，提出一种能够更加有效地保障电子商务安全的综合性解决方案。
电子商务安全期末试卷A答案
一、填空题
1、电子商务安全涉及网络安全、交易安全、网站安全和数据安全四个方面。
2、保障电子商务安全的最重要措施是采用加密技术。
3、在线交易的安全保障包括数据传输加密、数据完整性保护、身份认证和防止欺诈。
4、电子商务系统面临的主要安全威胁包括黑客攻击、病毒和木马、网络监听和数据泄露。
二、选择题
1、A 2. C 3. D
三、简答题
1、电子商务中身份认证的重要性在于确保交易双方的真实性和合法性，防止欺诈行为。
实现方式包括用户名和密码认证、数字证书认证和生物特征认证等。
2、数字签名在电子商务中的作用是保证信息的完整性和防止身份冒充，实现过程包括生成数字签名和验证数字签名。
3、SET协议的交易流程包括信息传输过程和卡与银行之间交互过程，其中信息传输过程采用了加密技术保证信息安全，卡与银行之间交互过程实现了信息的验证和防篡改。
SET协议在电子商务中的应用可以保证网上购物的安全性和可靠性。
4、IPSec协议的工作原理是通过在网络通信双方之间建立安全通道，对通信数据进行加密和验证，以保证数据的机密性和完整性。
IPSec
协议在电子商务中的应用可以提供网络层面的安全保障，防止数据泄露和篡改。
四、综合题
1、可能存在的安全问题包括网站存在漏洞、用户密码泄露、交易过程未加密等。
解决方案包括修复网站漏洞、加强密码管理和加密交易过程等。
2、电子商务安全方案包括加强网站安全防护、采用多层次的安全认证方式、建立完善的交易保障制度等。
具体措施包括使用防火墙、定期进行安全检测和修复漏洞、采用强密码策略等。
同时，需要引入第三方认证机构对交易进行监管，确保交易过程的安全性和公正性。
用户数据需要存储在安全的数据库中，并采用加密技术保护数据安全。
在交易过程中，需要采用安全的通信协议，如SSL或SET协议，确保交易信息的完整性和机密性。
此外，需要建立完善的应急响应机制，在发生安全事件时能够及时采取措施进行处理和恢复。
五、附加题（仅供参考）
1、电子商务安全的未来发展趋势将注重以下几个方面：一是人工智能技术的应用，可以更好地预防和应对网络攻击；二是区块链技术的应用，可以提供更加安全和透明的交易记录；三是量子计算机的应用，可以提供更强大的加密算法和破解能力；四是物联网技术的应用，可以提供更全面的网络安全保障。
电子商务期末考试试卷卷
电子商务期末考试试卷
一、填空题
1、电子商务是以____为基础、____为核心，利用互联网进行商业活动的一种新型商业模式。
2、根据交易对象的不同，电子商务可以分为____、____、和。
3、电子商务的安全要求包括____、____、和。
4、电子支付是指通过电子渠道进行的一切____和____。
5、物流配送是电子商务中非常重要的一个环节，其作用是将____的产品以最快的速度传递到消费者手中。
二、选择题
1、下列哪个协议是用于传输电子邮件的？ A. HTTP B. FTP C. SMTP
D. POP3
2、下列哪个支付方式属于电子现金？ A. PayPal B. Bitcoin C. Credit Card D. E-checks
3、下列哪个技术可以用来保证电子商务中的数据完整性？ A.防火墙
B.数字签名
C.加密技术
D.访问控制
4、下列哪个平台属于C2C电子商务网站？ A. Amazon B. EBay C. Walmart D. Taobao
5、下列哪个物流配送方式适合于长距离、小批量、高频率的货物运输？ A. 公路运输 B. 铁路运输 C. 航空运输 D. 水路运输
三、判断题
1、电子商务消除了传统商业活动中时间和空间上的限制。
（）
2、在电子商务交易中，匿名交易是不安全的。
（）
3、数字签名技术可以用来保证电子商务中的数据完整性。
（）
4、电子商务中的“电子”指的是互联网技术。
（）
5、在电子商务中，商家和消费者之间的信任关系是非常重要的。
（）
四、简答题
1、简述电子商务的优势和挑战。
2、什么是电子商务中的“信息流”、“资金流”和“物流”？它们在交易过程中有何作用？
3、在电子商务中如何保证数据安全和隐私保护？
4、简述电子商务中的几种主要支付方式，并比较它们的优缺点。
5、什么是电子商务中的信任危机？如何解决这一问题？
五、论述题
1、论述电子商务对传统商业模式的影响和挑战。
2、试述电子商务在供应链管理中的应用及其优势。
3、结合实际案例，分析电子商务在物流配送领域的应用和发展趋势。
4、针对当前电子商务安全问题，提出可行的解决方案并加以论述。
5、试述政府在促进电子商务发展中所扮演的角色及相应政策措施。
六、附加题
1、请列举五个当前热门的电子商务领域，并就其发展前景进行简要分析。
2、简述人工智能在电子商务中的应用及其影响。
3、结合具体企业，分析其电子商务战略的成功之处及其原因。
4、针对跨境电子商务面临的问题，提出可行的解决方案并加以论述。