体验商务综合英语4 Unit 6 Risk
外研社2023新视野商务英语综合教程4：第二版教案unit6
教案课程名称：___________________________________ 课时：___________________________________ 班级：___________________________________ 任课教师：___________________________________ 教材：_《新视野商务英语综合教程4（第二版）》_Unit 6 Risk ManagementUnit Overview (单元概览)By studying this unit, you are expected to:●learn how to manage risks in global business expansion;●learn from successful and unsuccessful risk management cases in the businessworld;●write a warning letter to a poor-performing employee.Lead-in (主题导入)Task 1●Ask the students to define risk in their own words.●Read the quotes aloud before translation.Task 2Reading A (精读课文)Task 1●Let the students brainstorm different risks that may face a company.●There is no correct or wrong answer in this task.Understanding the TextTask 3●Ask the students to answer the questions with the books closed.●Read the text again to check their answers.Activity 1●Divide the students into pairs to discuss the topic.●Tell them to draw up their own list of risk and reward in life.●Share the opinions in pairs and state the points to support their choices.●Choose several pairs to present their ideas to the class.Activity 2●Introduce the concept of long-term, short-term and medium term plan.●Illustrate the features of different types of plans.●Dived the students into groups of up to five SS to discuss their plans.●Share the plans.●Invite comments and draw a conclusion.Reading B (泛读课文)Activity 3●Introduce the concept of going global.●Study aspects given in the item in pairs.●Ask the students to choose only one aspect to talk about.●Ask them to share their reports with the class.Listening (听力练习)Task 1Introduce this task by asking students to read the setting and statements. Communication Project (商务沟通)Moral Reflections (补充教学资源)Unit Overview患在土崩，不在瓦解。
体验商务综合英语4Unit6Risk
Risky business
Risky deal
Risky investment
Risky lending
Risky project
Risky strategy
Risky undertaking 冒险事业
c.verbs used to describe risk.
They also remind us that the good moves we don't make can be as consequential as the bad moves we do make -- that playing it safe isn't always playing it smart.
All business is built on risk.
2) Divide the students into groups of 4 to discuss thefollowingquestions.
a. Which item carries the most or least risk?
Travel: car, plane, train, ship
Reputational risk, brand suicide, product liability claim (产品质量承诺书)
Product recalls (产品召回)
The risk of management complacency (自满)
c.Listen to Allan Smithandnote down the risks he mentions
Step 2 Vocabulary:describing risk(30 minutes)
大学体验英语 视听说4(unit6)听力材料及课后答案
Unit 6 Psychological HealthFamous QuoteThe Constitution only guarantees the American people the right to pursue happiness. You have to catch it yourself.— Benjamin FranklinBenjamin Franklin (1706 — 1790): One of the Founding Fathers of theUnited States. As a noted polymath, Franklin was a leading author andprinter, satirist, political theorist, politician, scientist, inventor, civicactivist, statesman, soldier, and diplomat. He helped draw up theDeclaration of Independence and the Constitution; he played a major rolein the American Revolution and negotiated French support for thecolonists; as a scientist he is remembered particularly for his research in Unit OverviewModern life is full of hassles, deadlines, frustrations, and demands. For many people, stress is so commonplace that it has become a way of life. Long-term exposure to stress can lead to serious health problems, not only physically but also psychologically. In this unit, students will be introduced to the importance of psychological health and ways to achieve it through listening, watching and reading. Various activities will inspire the students to talk about ways to cope with stress and to be happy by using the words and expressions in this unit. And finally, they will conduct a poll on “Stress on Campus”with their peers.In this unit, you will●get to know ways to deal with stress that comes fromstressful situations, different life periods anddifficult people through listening, watching and reading●talk about the impact of stress on your physical andespecially mental health, and the ways to deal with stress through guided activities“Stress on Campus” with your peers●conduct a poll on●pick up useful words and expressionsto reflect on your own learning and comment on that●learnof your peers●learn to think independently, critically and creatively Background InformationModern life is full of hassles, deadlines, frustrations, and demands. For many people, stress is so commonplace that it has become a way of life. Stress isn’t always bad. In small doses, it can help you perform under pressure and motivate you to do your best. But when you’re constantly running in emergency mode, your mind and body pay the price.Stress is a normal physical response to events that make you feel threatened or upset your balance in some way. When you sense danger--- whether i t’s real or ima gined--- the body’s defenses kick into high gear in a rapid, automatic process knownas the “fight-or-flight” reaction, or the stress response.The stress response is the body’s way of protecting you. When working properly, it helps you stay focused, energetic, and alert. In emergency situations, stress can save your life – giving you extra strength to defend yourself, for example, or spurring you to slam on the brakes to avoid an accident.The stress response also helps you rise to meet challenges. Stress is what keeps you on your toes during a presentation at work, sharpens your concentration when you’re attempting the game-winning free throw, or drives you to study for an exam when you’d rather be watching TV.But beyond a certain point, stress stops being helpful and starts causing major damage to your health, your mood, your productivity, your relationships, and your quality of life.Effects of chronic stressThe body doesn’t distinguish between physical and psychological threats. When you’re stressed over a busy schedule, an argument with a friend, a traffic jam, or a mountain of bills, your body reacts just as strongly as if you were facing a life-or-death situation. If you have a lot of responsibilities and worries, your emergency stress response ma y be “on” most of the time. The more your body’s stresssystem is activated, the easier it is to trip and the harder it is to shut off.Long-term exposure to stress can lead to serious health problems. Chronic stress disrupts nearly every system in your body. It can raise blood pressure, suppress the immune system, increase the risk of heart attack and stroke, contribute to infertility, and speed up the aging process. Long-term stress can even rewire the brain, leaving you more vulnerable to anxiety and depression.Many health problems are caused or exacerbated by stress, including:●Pain of any kind●Heart disease●Digestive problems●Sleep problems●Depression●Obesity●Autoimmune diseases●Skin conditions, such as eczemaTopic Preview1. Read the passage on Page X and learn useful expressions related to the relationship between healthy mind and healthy body.2. Log on line and search for information concerning the importance of psychological health and some kinds of psychological health problems.Lesson OneLead inTask 1 Describing the PictureDescribe the pictures first and then discuss the stressful situations in modern life.Teaching Tips1.This task is designed to prepare students for the topic“stressful situations”.2.Ask students to describe the picture with their peers.3.Here are some questions for students to discuss: How do thefollowing people look? What may have caused them to look that way? Have you experienced such state of mind?Task 2 Reflecting on the ReadingRead through the Supplementary Reading on page X, and answer the following questions.1.How differently did the remaining Bell Labs executivesperform according to the study conducted by Dr Salvatore Maddi and his team?Answer:One group of them developed severe performance problems and health issues over the next few years; the other group remained healthy, enthusiastic and performed well at work.2．What does the case of Smitha, the airhostess, tell us?Answer: It is possible to learn these attitudes of dealing with stress.3.What did the study conducted by Drs Dacher Keltner andLeeAnne Harker reveal?Answer:A happy disposition is one of the better predictors of health.4.Why did the author say “In our busy world, we need to maketime and demonstrate love and affection to our children”?Answer:Studies show that children need this to grow happily and healthily.5.What did Writer William Helmreich deem an important factorin the thousands of Jews’ building a good life after they had survived the German death and torture factories and moved to America?Answer:T o find meaning in their experience and “i nterpret their survival in a way to give meaning to the rest of their lives.”Task 3 Expanding Your VocabularyRead through the words in the left-hand column, and match each of them with the appropriate meaning in the right-hand column.1. expert A.the degree to which a thing extends2. active B. a person with special knowledge, skill ortraining in sth.3. involved C.being part of sth. or connected with sth.4. constantly D . unwillingly5. extent E. all the time; repeatedly6. reluctantly F . always busy doing things, especiallyphysical activitiesKey: 1-B 2-F 3-C 4-E 5-A 6-DAudio StudioWord Bank1. contagious2. obscure3. protective4. content5. reveal6.coronary7.clinicaladj. adj. adj. adj. v.adj. adj. spreading easily from one person to another 感染的not easily or clearly seen or understood; indistinct; hidden 不分明的that protects or is intended to protect 保护的satisfied with what one has; not wanting more; happy 满足的 make (fact, etc.) known 使（事实等）显露出来 of the arteries supplying blood to the heart 冠状动脉的of or relating to the examination andtreatment of patients and their illness 临床的Task 1 Identifying the GistTeaching Tips1.This task is designed to train students to understand thegeneral idea of the audio clip.2.Ask students to go over the questions and make their choicesquickly.3.Tell them not to worry about individual words but to focuson understanding the whole passage.4.Play the audio clip and ask students to make the correctchoices.Listen to the audio clip, and choose the right answers to the questions.1.What’s the topic of this audio clip?A) Symptoms of heart diseaseB) A new report from Dr. DavidsonC) Dr. Davidson and her report2.Which is NOT true about happiness?A) It may lead to more chance of heart attack.B) Happiness is contagious.C) Happiness can keep you healthy..Task 2 Checking the FactsTeaching TipsListen to the audio clip again, and answer the following questions.1.Who is Dr. Davidson?Answer: A New York researcher.2.How long does Dr. Davidson’s research last?Answer:10 years.3.What does her study imply?Answer:Remaining happy may help prevent heart disease.SourceVideo Studio Word Bank1.be gagabe crazy about 对……着迷over2.be on be on air 上节目3.counteract v.oppose and mitigate the effects of bycontrary actions 消解5.adrenalin n.肾上腺素6.apathetic adj.showing little or no emotion oranimation 冷淡的7.in knots nervous, strained 紧张的8.cumulative adj.increasing by successive addition,accumulative 累积的9.sleep in sleep later than usual or customary,sleep late 睡懒觉10.beat adj.very tired 非常疲惫的11.hamper v.prevent the progress or free movement of防碍12.cortisol n.皮质(甾)醇13.tax v.make heavy demands on (sth.), strain 造成(某事物)的重负Task 1 Matching & PredictingComplete the following statements with the phrases given below. Predict what will be talked about in the video. Then check your answers after watching the video clip.fight off pump out break uplead to in knots sleep in1.And then the last guy hired me, because, you know, whenyou’re kind of over it, you’re no longer in knots.2.That’s why a lot of people, they want to sleep in on theweekends or on Friday nights.3.…so everything all your body’s resources are being takento focus on dealing with the stress instead of fighting off the cold.4.Yea, I mean when you’re stressed, your body is pumping outmore chemicals and hormones like cortisol and…5.It does. Well, it’s like laughing. It’s something physicalthat sort of like breaks up the hormones that are goingthrough your body.Task 2 Bridging the GapWatch the video clip once again and fill in the blanks.Task 3 Checking Your ComprehensionWatch the video clip again. Identify the incorrect information in the following statements, and make corrections where necessary.1. Stress makes people nervous, so all stress is not helpful at all.Correction:Some stress called EU-stress helps peoplefocus.2.In stressful situations, people should not pay attention totheir heart beating fast.Correction: In some stressful situations, people can even focus on their heart beating fast.3.Stress would go away all by itself.Correction: Stress is cumulative.4. Drinking helps people to deal with the week-long stress effect on them.Correction:Drinking actually can worsen the body’s reaction.5. Amy admits she is stressed at the end of the show.Correction:Amy claims that she is not stressed and that she feels ok.SourceSpeaking WorkshopExpressions & Structures to UseTask 1 SummarizingDiscuss with your peers and complete the following tips with the information you have learned in theaudio and video clips. Then prepare an oral presentation with the help of the tips.Task 2 Solving the ProblemWork with your peers on the situation below and try to come up with a solution to the problem described. You are expected to share your ideas and justify yourself in this process. Use as many phrases from the “Expressions & Structures to Use” box as possible.Situation1.Work in groups of four. Suppose the four students arechatting about next week’s work load. One of you is going to have a very stressful week and is very much in knots.He/she turns to the rest of you for effective advice on how to deal with the stressful situations.2.You have 15 minutes to discuss within your own group.3.Several groups will be selected to present their role plays.The rest of the class will vote for the one they feel happiest to support in each group’s performance.Project BulletinWork on the following real-life project with your group members and present your report in the next class.Real-Life ProjectWork in a group of six to eight. As a workgroup from the TV program Mental Health Today, you are assigned to present a program on “Stress on Campus”. Design a questionnaire which can gather the information concerning the stress the collegestudents are experiencing and how they react to the stress. Ask students in your university to fill in the questionnaires. Summarize and analyze the answers. Then present in the next class a program which includes the results of the survey and suggestions of effective treatment for stress.Lesson TwoLead inTask 1 BrainstormingYou may have read or learnt from your observation of people around you that adults are dealing with tons of stress in their career life and in their family life. Recall as much as possible of the stress.Task 2 Expanding Your VocabularyRead through the words in the left-hand column, and match each of them with the appropriate meaning in the right-hand column.1 .interact A.declare to be true or admit the existence orreality or truth of2 .preoccupiedB.act together or towards others or withothers3 .deceptionC.having abnormal and excessive love oradmiration for oneself4 .patronizingD.the act of causing someone to believe a falsestatement5 .narcissisticE.having or showing excessive or compulsiveconcern with sth.6 .acknowledgeF.(of behavior or attitude) characteristic ofthose who treat others as an inferiorKey: 1-B 2-E 3-D 4-F 5-C 6-AAudio StudioWord Bank1. trigger v.be the cause of a sudden (often violentreaction; set an action or process in motion) 引发2. exclusively adv.not including sb./sth. ; not counting sb. 排他的3.complimentsn.praises 赞扬4. refrain v.keep oneself from doing sth. 克制5.obsessivecompulsivedisorder强迫症Task 1 Identifying the GistListen to the audio clip, and choose the right answers to thequestions.1.Which of the following sentences can serve as the summaryof the clip?A)Everyone knows someone who is difficult to be around.B) Some people could have a personality disorder.C) There are simple ways to deal with some behaviors.2.How many kinds of people have been talked about?A)Three.B) Four.C) Five.Task 2 Bridging the GapTeaching Tips1.This task is designed to train students to focus on keyinformation or useful expressions in the audio clip and laya solid foundation for note-taking skills in the future.2.Before playing the audio clip again, ask students to fillin the blanks from memory.3.Play the audio clip. Ask students to focus on the detailedinformation.4.Allow students enough time to fill in the blanks.Listen to the audio clip and fill in the blanks.1. A person with a paranoid personality is someone who is verymuch preoccupied with the loyalty of other people.2.The solution: stick to conversation topics that are safe andnot too personal, avoid any signs of criticisms or attack and refrain from using language that is patronizing.3. A narcissistic person really believes that she is better thanyou essentially and that “because I’m another person I’m better than you, I’m entitled to expect you to do things for me; I’m entitled to be focused exclusively on my own needs and kind of disregard yours.”4.So how do you deal with those ego maniacs? Don’t be defensivewith this person. It could trigger a fight and try to make you an important part of his or her world in order to keep up the relationship.5.People with obsessive compulsive disorder can make othersjumpy. Try acknowledging their hard work with compliments.Compromise with them when possible and also avoid conflict.SourceVideo Studio Word Bank1 .ups anddownsalternate good and bad luck 幸运与不幸的交替2.blues n. a state of depression 忧郁的情绪3 .combat v.fight or struggle against 与（某人/某物）战斗4 .intense adj.(of sensation) very great or severe;extreme （感觉）强烈的5 .gear up make ready or suitable or equip in advancefor a particular purpose or for some use,event, etc.增速传动6 .feel-goodchemicalchemical that makes you feel good 让人心情变好的元素7 .boost v.increase the strength or value of (sth.);help or encourage (sb./sth.) 增强8 . PMS premenstrual syndrome, a syndrome thatoccurs in many women from 2 to 14 days beforethe onset of menstruation 经前综合症9 .delegate v.choose sb. to carry out (duties, a task,etc.) 委派某人执行（职责、任务等）1 0 .serotonin n. a neurotransmitter involved in e.g. sleepand depression and memory血清素1 1 .raging adj.characterized by violent and forcefulactivity or movement; very intense非凡的1 2 .elevate v.lift sth./sb. up; raise sth./sb. to a higherplace or rank 提升1 3 .bloating n. being swollen with fat, gas or liquid 肿胀的1 4 .rule ofthumbrough practical method of assessing ormeasuring sth., usu. based on pastexperience rather than on exactmeasurement, etc. (and therefore notcompletely reliable in every case or inevery detail) （对事物）粗略但实用的估计方法（通常指凭经验而不作精确的计量等，故并非时时处处均可靠）15.drag v.move slowly and with effort 拖拖拉拉16.spouse n.husband or wife 配偶1 7 .prioritizev.assign a priority to 优先1 8 .get into arutstart leading a routine existence 开始过刻板的生活Task 1 Matching & PredictingComplete the following statements with the phrases given below. Predict what will be talked about in the video. Then check your answers after watching the video clip.gear up trigger off pick outlead to rule of thumb ups and downs 1.…are there actually different things that trigger off theblues and depression depending on your age?2.Well, that’s a time of intense stress, because a lot ofpeople are really gearing up their careers, so they’re working very hard, …3. A good rule of thumb is if you actually look forward to it,say yes, but if you’re kind of dragging it, that’s the time to say no, …4.Women, mothers especially think, “I’m the only one to pickout my kid’s dress.”5.It is good for sleep problems, because that can also leadto depression as well.Task 2 Checking Your ComprehensionWatch the video clip again and answer the following questions.1.Why are there different ways to combat depression atdifferent ages?Answer: Because at different stages of life, people are dealing with different stresses.2.What are the triggers of the depression in the 30s?Answer:Working very hard and raising young children or getting pregnant.3.Why is saying yes a default especially of women?Answer:Because women are trained to be sort of pleasing.4.What are some of the issues the 40s have to face?Answer:Being the sandwich generation and their raging hormones level.5.Why are the 40s called the Sandwich Generation?Answer:Because they not only have to care for their kids but take care of aging parents.Task 3 Bridging the GapWatch the video clip again and complete the following table concerning the ways to deal with depression and be happy at different ages.SourceSpeaking WorkshopExpressions & Structures to UseTask 1 SummarizingDiscuss with your peers and complete the following tips with the information you have learned in the video clip. Then prepare an oral presentation with the help of the tips.Task 2 DebatingDebate on the motion The best way to cheer yourself up is to try to cheer somebody else up.~ Mark TwainRead through the Pros and Cons of the motion provided in the box, and develop your own arguments. During the debate, you are expected to justify yourself, challenge the opposite view and respond to your opponents properly and skillfully.Alternative debate: Wealth brings happiness.Teamwork showTask 1 Team ReviewIn each group, discuss with each other how you designed and researched your project and reflect on what you have learnt in the process. You should consider the areas of similarities and differences that arose in your group.Task 2 Project ReportPresent your project to the class and hand in your report. Include in your comments to the class reflections on the areas of similarities and differences within your group as established in Task 1 above.Task 3 Challenging & DefendingAfter each group’s presentation, other students in the classshould raise questions and make suggestions. Members of the group should respond when challenged.Home ListeningListen to the audio clip and fill in the blanks with the exact words or sentences. You are expected to do it after class and check the answers on your own.It’s common sense that if you are extremely unhappy in your job, and you come home and dump on your spouse about it every day, it could start to wear on the relationship.So is the opposite true, then? 1) If you’re happy in your job,can your marriage actually improve? According to long-term research conducted by The Love Doctor Terri Orbuch, the answer is “yes”.Orbuch, who is author of “5 Simple Steps to Take Your Marriage from Good to Great,” has been following and observing hundreds of married couples for nearly a quarter century inorder to find out what makes marriages happy, strong and long lasting. She has found that there is a definite positive spillover 2) from work to marriage.Here are her four suggestions on putting this into practice: Suggestion 1: 3) Seek support and help from your spouse. If you’re having a problem at work, solicit advice from your spouse. Research shows that the need for assistance is one of the three basic needs of all people in relationships (intimacy and reassurance of one’s value are the other two). Seeking solutions to work-related problems together strengthens the ma rital bond and feeling that “we’re in this together.” Moreover, because your spouse knows you so well, he or she is likely to come up with valuable insights and feedback.Suggestion 2: 4) “Grow” in your job. A recent large-scale study in Harvard Business Review found that the No. 1 factor 5)that keeps employees happy and motivated in their jobs is “making progress.” Workers who are fulfilled and stimulated during the workday tend to be happier individuals, and much of that happiness gets transferred to their spouse at the end of the day.Suggestion 3: 6) Practice behaviors that relieve stress. Numerous studies have documented a link between workplacestress and poor health. The two most common workplace stressors are 7) feeling as if you haven’t been heard or supported, and 8) negative interpersonal work relationships. Find ways to express your needs, ask for assistance and manage conflicts at your job. Good health is sexy and attractive to a spouse, and so is an upbeat attitude.Suggestion 4: 9) Share your work life. Orbuch’s study found that the happiest marriages are ones in which partners feel their spouse regularly discloses information about his or her life, even details from work that might be deemed “boring.” The bonus: 10) Work life becomes interwoven with home life, promoting a satisfying feeling of work-life balance, which makes you happier overall.SourceAppendix A Supplementary Reading Unit 6 Psychological Health Useful Expressions。
外研社,新编大学英语综合教程4,Unit6 Risk,Quiz
外研社，新编大学英语综合教程4Unit6RiskQuiz1. Choose the one word or phrase that best keeps the meaning of the original sentence ifit is substituted for the underlined word or phrase.1. The first span of the bridge is one hundred meters long.A. prefaceB. sectionC. blockD. phase2. Statistics indicate that there are more boys than girls attending school.A. NumbersB. AccountC. SchoolmasterD. Calculations3. Lampreys (七鳃鳗) and hagfish (盲鳗) have slimy, scaleless bodies shaped somewhat like thebodies of eels.A. in some casesB. at some timesC. to some degreeD. for some reasons4. De Vaca did the only wise thing by asking the Indians for food and shelter in their village.A. sensitiveB. sensibleC. sentimentalD. sensational5. The United States was a divided nation in 1850—half slave and half free.A. alliedB. combinedC. separatedD. united6. Virtually all species of animals communicate either through sounds or through a large repertory ofsoundless codes.A. SimultaneouslyB. AbsolutelyC. BasicallyD. Almost7. A baby's blood has slightly more hemoglobin (血红素) than that of an adult.A. noB. a littleC. evenD. very much8. In a 1983 newspaper poll, Ann Landers, an advice columnist, was listed among the twenty-fivemost influential women in the United States.A. surveyB. articleC. headlineD. conference9. A fundamental premise (前提) of a free-enterprise economic system is that all small business facedifficult competition.A. confrontB. takeC. loseD. appreciate10. A cup of whole milk provides roughly one hundred and sixty-six calories (热量) of energy.A. barelyB. coarselyC. onlyD. approximately11. Tanagers (唐纳雀) are usually found in the forests, where they feed on insects, fruits, and flowers.A. huntB. eatC. keepD. see12. Probability is the mathematical study of the likelihood of an event's occurrence.A. predictabilityB. possibilityC. feasibilityD. undeniability2. Choose appropriate words to complete the following passage.Where do pesticides (杀虫剂) fit into the picture of environmental disease? We have seen thatthey now soil, water, and food, and that they have the to make our streams fishless and our gardens and woodlands silent and birdless. Man, (15)he may like to pretend the contrary, is part of nature. Can he escape a pollutionthat is now so thoroughly throughout our world?We know that even single exposures these chemicals, if the amount is (18)sudden illness or death of farmers, farm workers, and others sufficient quantities of pesticides is very sad and should not occur. For the population as a whole, we must bemore with the delayed effects of absorbing small amounts of pesticides thatpollute our world.Responsible public health officials have that the biological (23)of chemicals are cumulative (累积的) over long periods of time, and that the danger tothe individual may the sum of the exposures received throughout his or her lifetime. For these very reasons the danger is easily ignored. It is human nature to shake off (摆脱，避开) may seem to us a threat of future disaster. "Men are naturally most impressed bydiseases which have obviousof their worst enemies slowlyYour answer Correct answer(13) pollute pollute(14) power power(15) however much however much(16) distributed distributed(17) toto(18) large enough large enough (19) exposed to exposed to (20) concerned concerned (21) invisibly invisibly (22) pointed out pointed out (23) effects effects (24) depend on depend on (25) what what (26) signs signs (27)approachapproach3. Complete the following sentences by translating the Chinese into English.28.If you are aware of what behavior is being rewarded in a given situation,你便可以随之改变你的行为). (accordingly)Your answerSuggested answeryou can change your behavior accordinglyyou can change your behavior accordingly29.收入减少大约56％) uponretirement among a sample of about 2,000 people. (approximately, reduction)Your answerSuggested answeran approximately 56 percent reduction in incomean approximately 56 percent reduction in income30.Plastic bags are useful for holding many kinds of food,因为它们的干净、有韧性和低成本).(by virtue of, toughness)Your answerSuggested answerby virtue of their cleanness, toughness, and low costby virtue of their cleanness, toughness, and low cost31.The military fathers often believe that if they seek help for a problem, they may冒着使他们处于非常不利境地的风险) and thus ruin their career. (risk the danger of)Your answer Suggested answerrisk the danger of putting themselves in very unfavorable conditionsrisk the danger of putting themselves in very unfavorable conditions32.要成为一名合格的医生)，you have to study a long time andpass exams. (qualify)Your answerSuggested answerTo be qualified as a doctorTo be qualified as a doctor 33. 人造丝绸看起来和摸起来很像天然丝绸)，but people still prefer that latter.Your answer Suggested answerArtificial silk looks and feels much likenatural oneArtificial silk looks and feels much like natural one34.应我需要一名合格秘书的要求). (in response to)Your answerSuggested answerin response to my request for aqualified secretaryin response to my request for a qualified secretary35. 艺术不仅反映一个民族的政治价值观)，but also religious beliefs, emotions, and psychology. (reflect)Your answer Suggested answerArt reflects not only the political values of a people Art reflects not only the political values of a people36.In many businesses, 计算机已在很大程度上替代了日常的文书工作), because they are fast, flexible, and reliable. (replace)Your answer Suggested answercomputers have largely replacedpaperworkcomputers have largely replacedpaperwork37.Usually, the more difficult a shrub (灌木) is to grow, 它的价格越高).Your answer Suggested answerthe higher its price the higher its price (is)。
第三版大学体验英语 综合教程4Unit 6
Unit 6Listen1. serious2. involves3. several4. changes5. families6. means7. painful8. Get a medical checkup to rule out any other illnesses that might be causing signs of depression9. Go to the government services pages and look for health clinics or community health centers10. There are two common types of treatment for depression:medicine and talk therapyThink about it1.Die-hard football fans are those who love football games too much ortake it too seriously. Their love affair with a team makes them pay less attention to their work, their study, or even their families. Their self-esteem soars with victory and plummets in defeat, which sometimes affects their lives long afterwards.2.Yes, I do. And I think almost everyone has his or her own favoritesports or recreational activities, such as reading, watching TV, playing basketball, watching basketball games and playing cards.3. Although I am not a hard-core football fan, I like to watch football matches. But football is just a game, and to me it is a kind oflight-hearted display of athletic prowess. Everyone should have his orher own normal life. We can have our hobbies but we should not overdo it.爱好足球有利健康吗？——为什么球迷知道真相当球队取胜时，铁杆球迷会兴奋到极点；而当球队失败时，他们又会极度低迷。
新编大学英语4 unit 6 risks
Risks are always a matter of probability rather than certainty. (Para. 1-3)
comparison between hypochondria and anxiety about the risks of life:
Similarity Hypochon dria Difference
People begin to ask whether it is worthwhile for college students to do those sports.
Now work in groups to stage a talk show, one member acts as the host and other member the guests, discussing the problem.
What’s the difference and similarity between hypochondria and anxiety about risks?
Sample
Hypochondria, fear of disease and suspicious of being ill is like anxiety about risks in some way. Both are the result of partial information. But the big difference is that the hypochondriac can usually turn to a physician to clarify the whole situation. Then he knows clearly whether he has the suspected disease or not. As to the risks of life, the situation is not that simple, for risks are almost always a matter of probability rather than certainty.
Unit 6 risks Part 2A (新编大学英语综合教程4)
Part Two: In-Class Reading >> Detailed Reading
For example, larger cars are generally safer than small ones in collisions. But how much safer? 7 The answer is that you are roughly twice as likely to die in a serious crash in a small car than in a large one. Yet larger cars generally cost more than small ones (and also use more gas, thus increasing the environmental risks!), so how do we decide when the reduced risks are worth the added costs? The ultimate risk avoider might, for instance, buy a tank or an armored car, thus minimizing the risk of death or injury in a collision. But is the added cost and inconvenience worth the difference in price, even supposing you could afford it? We cannot begin to answer such questions until we have a feel for the level of risks in question. So how do we measure the level of a risk? Some people seem to think that the answer is a simple number. We know, for instance, that about 25,000 people per year die in automobile accidents.
商务英语综合英语第四册第六单元练习册答案.doc
Unit 6 Money and banking L Note-taking, Retelling & Summarizing1. capital markets 6. interest rates 10. revaluation2. exchange rate7. incentive11, flexible3. monetary8. foreigne>4. buy upcchange reserve5. withdraw9. appreciationII.Word PracticeA.l.D 2. B 3. C 4. B 5. D6. A7.C8.C9. A 10. DB.1. centralization2. flexibility3. monetary4. inflation5. interdependent6. transactions7. consumption8. securities9. interference 10. undisputable11. ignored 12. increasingly 13. valuation 14. savings 15. economicIIL Proofreading and Error Correction1.farther 一further2.primary - prime3.will - would4.occur- occurs5.transform 一transfer6.that - what7.in 一on8.with 一for9.are 一is10.values 一valuedIV Translation1.加入WTO的过渡期充其量只有两年多。
中国必须在这短短的时间内，完成迎接外资进入中国金融市场的战略安排，完成对国有独资商业银行的体制改革，推动符合条件的商业银行上市，在金融全球化的潮流中激流勇进。
2.在“十五”期间，中国必须将几大国有的独资商业银行重组为更多数量的股份制商业银行，由中国人民银行继续担任中央银行的角色。
体验商务综合英语4 Unit 6 Risk
教 学 基 本 内 容
方法及手段
II Teaching procedure
Step 1 Starting up:（20minutes)
1）Students are asked to figure out the meaning of the quotation:”The world is much riskier today，" "Because everything is much more interconnected.”
Step 2 Vocabulary:describing risk(30 minutes）
a。No Risk，No Reward
You’ll meet people and organizations that are still prepared to gamble —— intelligently, shrewdly，selectively -- even in a period of insecurity and instability. Their stories offer lessons in strategy, marketing，leadership，R＆D, and innovation。
They also remind us that the good moves we don't make can be as consequential as the bad moves we do make —— that playing it safe isn't always playing it smart。
Venture capitalist：who put money into such businesses spread their risk so that the payback from one or two successful ventures will hopefully more than compensate for the money lost in the failures.风险资本家
大学体验英语综合教程课堂辅导Book 4Unit 6-passage a-难点精讲
1. Scientific studies show the love affair with a team may be as emotionally intense as the real thing, and that team clashes have gladiatorial power. 科学研究发现, 对一支球队的喜爱在情感上可能与真正恋爱一样强烈, 而且球队之间的碰撞具有角斗士般的影响力。
·此句为含有两个并列的宾语从句的复合句。
·the love affair with a team may be as emotionally intense as the real thing 为第一分句；that team clashes have gladiatorial power 为第二分句·第一个分句中运用as... as: 用于副词和形容词之前, 以构成比较句型, 其中第二个as 用作介词。
｜类似的结构还有：as tall as his father 和他父亲一样高。
｜This dress is twice as expensive as that. 这件连衣裙比那件贵一倍。
｜He do esn’t play half as well as his sister. 他演奏的水平不及他姐姐的一半。
·第二个分句的主语是team clashes, 谓语动词是have gladiatorial power. 其中that 用以引导宾语从句。
2. It’s possible to trace the roots of fan psychology to a primitive time when warriors fighting to protect their tribes were the true representatives of their race. 这种球迷心理的根源也许可以追溯到原始时期, 那时,为保护部落而战的武士是其种族的真正的代表。
体验商务英语综合教程Unit_4答案解析
体验商务英语综合教程U n i t_4答案解析(共8页)-本页仅作为预览文档封面，使用时请删除本页-Unit 4 AdvertisingPart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 Outdoor advertising is one of the fastest growing _______________ in the market.A marketsB sectionsC segmentsD sectorsD2 The world of outdoor advertising billboards, transport and‘street furniture’ is ______ about $18 billion a year, just 6% of all the worl d’s spending on advertising.A worthwhileB worthyC valuedD worthC3 The soaring costs of TV are ______________ clients to consider alternatives.A makingB drivingC promptingD lettingA4 BMW ran a ‘teasers’ campaign in Britain on bus shelters.A exclusivelyB largelyC greatlyD inclusivelyC5 Placing an ad on a bus shelter for two weeks ________________ at about £90.A works onB works awayC works outD calculatesD6 We are facing a ________________ with our market share. What are we going to do about itA promotionB saleC orderD crisisA7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns.A effectiveB efficientC effectD efficaciousC8 Focus now needs to ________________ potential clients that itstill has plenty of creative ideas to offer.A ensureB assureC convinceD persuadeB9 Focus has been asked to _________________ ideas for advertising campaigns to managements of the companies concerned.A offerB presentC supplyD furnishD10 The little village where he lived would be a popular tourist ________________.A placeB siteC visitD resortB11 Thank you for the above order ______________ our bicycles.A ofB forC byD againstC12 It is stipulated in our Sales Confirmation No. 2007021 ____________ the 5,000 bicycles you ordered are to be shipped in two equal lots in March and April 2007.A whichB whereC thatD whatA13 You requested that 80% of the bicycles ____________ in March and the balance in April.A be shippedB shippedC to shipD have beenshippedC14 Although we have the quantity ______________ stock, it is too late for us to ship 80% of your order in March.A fromB forC inD atD15 We have received your letter of 28 March, ___________ us to modify the previous arrangements for the shipment of the captioned order.A askedB to askC being asked DaskingA16 You now wish to advance the date of shipment ____________ one month.A byB toC forD atA17 In the circumstances, we regret ___________unable to meet your request.A to beB beingC beD having beenA18 In this case, you must _____________ the additional charges.A bearB have borneC to bearD bearingD19 Please take the above ____________ account and let us know your decision as soon as possible.A toB forC byD intoB20 We are pleased to inform you that the captioned order _____________ now been dispatched.A haveB hasC areD isPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 竞争对手产品Competitors’ products2 隐性广告Subliminal advertising3 广告媒体Advertising media4 体育赞助Sports sponsorship5 免费样品Free sample6 广告标语Advertising slogan7 大众媒体Mass media8 售点展示point-of-sale display9 户外广告Outdoor advertising10 大众市场Mass-market11 电视黄金时段栏目广告Prime-time TV slot12 市场份额Market share13 街道设施Street furniture14 公交车候车亭Bus shelter15 金融服务financial service16 营销组合Marketing mix17 公共关系Public relations18 广告宣传活动Advertising campaign19 价格促销Price promotion20 潜在客户Potential clientPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.world of outdoor advertising billboards, transport and ‘street furniture’ is worth about $18 billion a year, just 6% of all the world’s spending on advertising.整个户外广告市场（露天广告牌,公共交通和路边设施）大约价值180亿美元一年,只占了全世界广告支出的6%。
Unit-6-Risks新编大学英语第二版第四册课文翻译
Unit-6-Risks新编大学英语第二版第四册课文翻译Unit 6 RisksRisks and YouAt some time or other, all of us have played the part of a hypochondriac, imagining that we have some terrible disease on the strength of very minor symptoms. Some people just have to hear about a new disease and they begin checking themselves to see if they may be suffering from it. But fear of disease is not our only fear, and neither is risk of disease the only risk we run. Modern life is full of all manner of threats-to our lives, our peace of mind, our families, and our future. And from these threats come questions that we must pose to ourselves: Is the food I buy safe? Are toys for my children likely to hurt them? Should my family avoid smoked meats? Am I likely to be robbed on vacations? Our uncertainties multiply indefinitely.Anxiety about the risks of life is a bit like hypochondria; in both, the fear or anxiety feeds on partial information. But one sharp difference exists between the two. The hypochondriac can usually turn to a physician to get a definitive clarification of the situation-either you have the suspected disease or you don't. It is much more difficult when anxiety about other forms of risk is concerned, because with many risks, the situation is not as simple.Risks are almost always a matter of probability rather than certainty. You may ask, "Should I wear a seat belt?" If you' re going to have a head-on collision, of course. But what if you get hit from the side and end up trapped inside the vehicle, unable to escape because of a damaged seat belt mechanism? So does this mean that you should spend the extra money for an air bag? Again, inhead-on collisions, it may well save your life. But what if the bag accidentally inflates while you are driving down the highway, thus causing an accident that would never have occurred otherwise?All of this is another way of saying that nothing we do is completely safe. There are risks, often potentially serious ones, associated with every hobby we have, every job we take, every food we eat-in other words, with every action. But the fact that there are risks associated with everything we are going to do does not, or should not, reduce us to trembling neurotics. Some actions are riskier than others. The point is to inform ourselves about the relevant risks and then act accordingly.For example, larger cars are generally safer than small ones in collisions. But how much safer? Theanswer is that you are roughly twice as likely to die in a serious crash in asmall car than in a large one. Yet larger cars generally cost more than small ones (and also use more gas, thus increasing the environmental risks!), so how do we decide when the reduced risks are worth the added costs? The ultimate risk avoider might, for instance, buy a tank or an armored car, thus minimizing the risk of death or injury in a collision. But is the added cost and inconvenience worth the difference in price, even supposing you could afford it?We cannot begin to answer such questions until we have a feel for the level of risks in question. So how do we measure the level of a risk? Some people seem to think that the answer is a simple number. We know, for instance, that about 25,000 people per year die inautomobile accidents. By contrast, only about 300 die per year in mine accidents and disasters. Does that mean that riding in a car is much riskier than mining? Not necessarily. The fact is that some 200 million Americans regularly ride in automobiles in the United States every year; perhaps 700,000 are involved in mining. The relevant figure that we need to assess a risk is a ratio or fraction. The numerator of the fraction tells us how many people were killed or harmed as the result of a particular activity over a certain period of time; the denominator tells us how many people were involved in that activity during that time. All risk levels are thus ratios or fractions, with values between 0 (no risk) and 1 (totally risky).By reducing all risks to ratios or fractions of this sort, we can begin to compare different sorts of risks-likemining versus riding in a car. The larger this ratio, that is, the closer it is to 1, the riskier the activity in question. In the case just discussed, we would find the relative safety of car travel and coal mining by dividing the numbers of lives lost in each by the number of people participating in each. Here, it is clear that the riskiness of traveling by car is about 1 death per 10,000 passengers; with mining, the risk level is about 4 deaths per 10,000 miners. So although far more people are killed in car accidents than in mining, the latter turns out to be four times riskier than the former. Those ratios enable us to compare the risks of activities or situations as different as apples and oranges. If you are opposed to risks, you will want to choose your activities by focusing on the small-ratio exposures. If you are reckless, then you are not likelyto be afraid of higher ratios unless they get uncomfortably large.Once we understand that risk can never be totally eliminated from any situation and that, therefore, nothing is completely safe, we will then see that the issue is not one of avoiding risks altogether but rather one of managing risks in a sensible way. Risk management requires two things: common sense and information about the character and degree of the risks we may be running.风险与你1 在说不定的某个时候，我们大家都曾充当过疑病症患者的角色,只凭一些轻微的症状便怀疑自己得了某种可怕的病。
大学体验英语综合教程四unit6
Espouse [ɪˈ ʊz] spa 过去式：espoused 过去分词：espoused 现在分词：espousing 及物动词 vt. 1.(决定)支持,拥护(目标、主张等) to espouse a cause 拥护某事业 The ideas she espoused were incomprehensible to me. • 她所支持的意见令我难以理解。 • 名词 n. • 1.(对某一目标、主张等的)支持,拥护 • • • • • • • • •
• Testosterone • 名词 n. • 1.睾丸激素
[tesˈɔstərəun] t
• • • • • • • • • •
hooliganism [ˈ ːligənizəm] hu 名词 n. 1.流氓行为 1.【法】 流氓行为 hooligan [ˈ ɪgən] hu:l 街头恶棍 名词 n. 1.小流氓, 街头恶棍 What are we going to do with these hooligans? 我们怎么处置这些小流氓呢?
• • • • • • • • • • •
3.扳柄；闸柄；起动装置 4.引起反应的事(或行动) 5.裂变原子弹 6.【电子学】起动线路；触发电路 及物动词 vt. 1. 1.引发, 引起(连锁反应) , ( ) The incident triggered an armed clash. 这起事件触发了一场武装冲突。 2.扣…的扳机；发射(导弹)；引爆 不及物动词 vi. 1.松开扳机(或扳柄等)
• Ardent ['ɑ:dənt] • 形容词 a. • 1. 热烈的;激动的 ardent love 炽热的爱情 • 2. 热心的;热切的;忠诚的 He was an ardent disciple of God. 他是神的忠实信徒。 • 3. 燃烧的;炽热的 The boy is running an ardent fever. 那男孩在发高烧。 • 4. 发光的
全新版大学英语综合教程4 Unit6课后练习答案
Key to Unit6, Book4 “The Pace of Life”Text Organization 1Part One Paras. 1-11The author gives three reasons why we feel so time-pressed today.Part Two Paras. 12-18Not everyone is time-stressed, and in the case of Americans they have actually gained more free time in the past decade.Part Three Paras. 19-23The perception of time famine has triggered a variety of reactions.Part Four Paras. 24-28The author pins down the crux(症结) of the problem and puts forward a remedy for the stress we feel.Text Organization 22) The aircraft creates a high demand for time-consuming journeys that we never dreamed of.3) The washing machine, contrary to our expectations, multiplies the hours spent on washing and ironing.4) Instead of making our lives easier, technology goes so far as to cram extra work into our leisure time.5) Technology produces the new burden of dealing with faxes, e-mails and voicemails.6) Technology eats further into our time by forcing us to handle software glitches on computers and filling our heads with useless information from the Internet.Vocabulary 11) appliances 2) comparative 3) multiply 4) distribution 5) prosperity 6) decorate 7) famine 8) large quantities of/ a large quantity of 9) streamline 10) fax 11) pointed the way to 12) bewilderedVocabulary 21) eat into 2) cling to3) stand out/ stood out 4) wears away5) set about 6) switch off7) will be turned loose 8) poured inVocabulary 31)is forecast to be below average next year, which at themoment is 4 percent.2)to enter the building and find the baby girl proved futile asrescuers were driven out by the heat and flames.3)was urged to divert some of its attention from expandingproduction and get more involved with issues of market demand.4)can really eat heavily into your profits when you are sellingsuits at ￡900 and dresses at ￡2,000.5)has toiled endlessly over the exercise machine for the lasttwenty years in order to keep her body in shape.Vocabulary 41)reaction to; discontent; provoked2)Convention; evading tax; the confines of3)a burden; are always on the go/ seem forever on the go; tocopeII. Confusable Words1. 1) nervousness 2) tension 3) stress; stress 4) tension2. 1) honorary 2) Honorable 3) honorable 4) honorary 5) honorable 6) HonoraryIII. Usage1)Dealing with the extinction crisis is no simple matter. Is itsensible, we may ask, to spend large sums of money to save some species – be it an elephant or an orchid – in a nation in which a large proportion of the population is living below the poverty line?2)This new technology could be used anywhere large numbersof people need to be quickly screened --- at airports, train stations, bus terminals or border crossings. However, experts suspect, there is also the risk that people will learn to fool the machine the same way they try to fool polygraph readings by controlling their breath or taking drugs to relax themselves. 3)With a high percentage of marriages ending in divorce, oftendue to financial difficulties, you would say that money is a big factor in making a good marriage. But, believe it or not, it isn’t money that ensures you a happy marriage; it is your philosophy of life that does.4)Not all the risks on the Internet are sexual, you know. Sitespromoting violence are just a click away, and may include instructions for making bombs and other destructive devices.Cloze (Text-related)1) switch off 2) obliged 3) on the go 4) cope 5) shortage 6) large quantity of 7) pouring in8) by nature 9) fraction 10) futileCloze (Theme-related)1)advantage 2) wisely 3)faithfully 4)waking5)includes 6) schedule 7) sticking 8)priorities9) set 10) respectTranslation1)They are exploring the new frontiers of medical science in an attempt to find remedies for incurable diseases/ cures for diseases that are beyond remedy so far.2)Her unique teaching methods apart, Ms Wilson, my math teacher, never tried to cram knowledge into my head.3)The regular weather forecast by the Central TV Station keeps us up with the changes of weather wherever we go on a trip.4)The appalling explosion started a big fire and caused the partial collapse of the building.5)In the modern world, there are more ways than ever to waste away time, and all kinds of distractions are eating into our precious time.2.Today we are under constant pressure to work longer hours, to produce more, and to possess more. Lots of people hold the wrong perception that happiness lies in working hard and earning well/ good money.Many women today feel the same stress to work and get ahead and, at the same time, to nurture their offspring and shoulder the burden of domestic responsibilities.Research shows that workaholism tends to distance us from our immediate families. It forces us to toil longer and longer hours, leaving a minute fraction of our time to be physically and emotionally available to our loved ones. Intimacy among family members is doomed to die in the process.。
体验商务英语综合教程4unit 6
Unit 6 RiskStarting upC- D1 doing nothing2 credit or guarantee risk3 political risk4 risk of catastrophe or disruption (= the risk of not being able to continue business as usual because of some unforeseen event).Vocabulary: describing riskB1e 2f 3g 4d 5c 6b 7aListening: managing riskA1 doing nothing2 credit or guarantee risk3 political risk4 risk of catastrophe or disruption1 a) true b) true c) false2. 1) The company will end up with an obsolete product in an obsolete market.2) The customer may not pay.3) Government actions may change the situation.4) A company may encounter fraud or criminal damage.Bpanies should have good quality, up-to-date and reliable information available.2.They should have a good management team in place to identify and deal with risks.3.There should be good lines of communication between the people in the company who willpay an important role in dealing with any risk.C1. A printing press was using out-of-date technology. It had a sk illed workforce, but hadn’t keptup with the market and had to close down. Lesson: Companies must keep up with evolving technology and market demands or go out of business.panies sold goods on credit and were never paid. Lesson: Check the credit status of thecompanies you trade with, or demand payment up front.Reading: Risks from globalizationB1e 2g 3d 4f 5a 6c 7bD1 globalisation2 the development of communication technologiesEa)terrorism, kidnapping, petty crimeb)direct action by pressure groups, consumer activism, human rights demandsc)international sanctions, currency devaluationd)organised crime, fraud, corruption, extortion, petty crimeFFor example, the Ss might mention oil companies and environmental protest, pharmaceuticals companies and protestors against testing drugs on animals, or an economic recession that particularly affects certain types of company.Language review: Intensifying adverbsMost adverbs are formed by adding –ly to the adjective. For adjectives ending in–ic, for example dramatic or economic, add –ally.BPossibly answers:1 exceptionally, extremely, very2 exceptionally, extremely, highly, totally, very3 fairly, moderately, quite, rather, somewhat4 entirely, totally5 fairly, moderately, quite, reasonablyCS1: What did you think of the presentation?S2: Fascinating. And the speaker was incredibly well-prepared. All the equipment worked first time and the handouts were very useful.Skills: reaching agreementB1 Disagreeing2 Giving opinions3 Giving opinions, Disagreeing4 Agreeing5 Agreeing6 Agreeing, Emphasising7 Giving opinions, Emphasising8 Making suggestions9 Giving opinions 10 SummarisingC1 to 1This role play can be done 1 to 1. ask the students to choose one of the roles. You take one of the others. Don’t forget to note language points for praise an d correction afterwards.Case studyExamples of possible explanations:Assets, other than stock, have declined in value, by 20 percent. Perhaps they have sold some equipment or property, or the overall value of its equipment has fallen because it is not being replaced.Stock has more than doubled in value, perhaps indicating an increase in stock that they have not succeeded in selling.Sales have declined by 25 percent, and profits even more sharply, confirming the difficult situation described above.。
体验商务英语综合教程4考试参考
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6) If I were you, I’d take a closer look at what our competitors are doing. a) c) promise ✔ advise b) insist 7) You’ll never clinch (达成协议) the deal if you procrastinate (拖延,耽搁). a) promise ✔warn b) c) deny 8) It wasn’t me who sent you an infected file. a) apologise ✔ deny b) c) suggest 9) We’ve got to launch our new BX2 model by the end of September, it’s crucial. a) offer b) insist c) acknowledge ✔ 10) What about hiring more temporary staff? a) b) offer c) promise ✔ suggest
Reading – New expressions
Single out • Be content to/with Reward … with • Dead set • Take … off • • Gourmet ['ɡuəmei] meals • • Ergonomic [,ə:ɡəu'nɔmik] • chairs • • • • • • Garden allotments [ə'lɔtmənt] Lay on Whisk sb. To do sth. Take-over bid Sever … from… Stay-put Issue … with …
体验商务英语4 综合教程
《体验商务英语4 综合教程》课程教学大纲一．课程基本信息课程编号：0142524课程类别：选修总学时：36课程简介：商务英语课程作为翻译专业的一门专业先选课程，主要目标是培养学生掌握国际贸易的基础知识、基本技能，能独立从事一般的对外贸易业务工作。
具备听说读写译的基本技能，语音语调正确、语法概念清楚，能用英语较熟练地从事外事接待、外贸业务洽谈的口、笔译工作。
在培养学生英语语言能力的同时让学生了解和熟悉各种商务情景和商务活动，掌握相关的商务及商务文化知识，并使他们能够把所学的知识运用到各种商务活动中。
二．教材简介教材名称：体验商务英语综合教程4教材编者：David Cotton;David Falvey; Simon Kent;《体验商务英语》改编组出版社：高等教育出版社教材情况简介：本教材话题紧跟国际经济发展形势，循序渐进地训练学生用英语进行调研分析、归纳总结和使用正确语体作书面或口头表述的能力。
既可以帮助在校生了解真实的商务环境和话题，学习地道的商务英语；也可以帮助从事各种经济活动的商务人员通过语言技能综合训，较快地提高语言能力。
将国际商务活动引入课堂，体验真实的商务世界。
角色扮演和案例学习将体验式学习引向深入，教学设计严谨，为体验式学习打好基础。
教学资源丰富，为体验式教学提供有力支持。
三．课程教学内容教学重点与难点1.重点：掌握各种商务活动情景对话中的语言要点及专业词汇2.难点：由于缺乏实战经验，学生难以理解不断涌现的商务方面的新知识和商务活动的实战环节。
教学内容、目标与学时分配教学内容教学目标课时分配Unit1 Communication 掌握 4 Unit2 International marketing 掌握 4 Unit3 Building relationships 掌握 4Unit 4 Success 掌握 4 Unit 5 Job satisfaction 掌握 4 Unit 6 Risk 了解0 Unit 7 E-commerce 掌握 4 Revision Unit AUnit 8 Team building 了解0 Unit 9 Raising finance 了解0 Unit 10 Customer service 了解0 Unit 11 Crisis management 了解0 Unit 12 Management styles 掌握 4 Unit 13 Takeovers and mergers 了解0 Unit 14 The future of business 了解0 Revision Unit B四．课程各教学环节的基本要求课堂讲授：要求学生在课堂上就国际商务中的各种场景进行对话和听力练习，并通过看录像、VCD及听录音和MP3等多媒体手段提高学生的商务英语听说能力。
体验商务英语综合教程4考试参考
Vocabulary
Common prefixes that form opposite meanings. • dis disadvantage; dislike • il illogical; illegal • im impossible; impolite • in incomplete; incapable • ir irregular; irresponsible • mis mislead; misunderstand • non nonsmoker; nonstop • un unfair; uncomfortable
articulate [ɑ:‘tikjuleit]口才好的 coherent [kəu’hiərənt] 条理清楚的 eloquent [‘eləkwənt] 有说服力的;雄辩的 fluent focussed hesitant inhibited [in’hibitid]拘谨的;羞怯的 lucid [‘lju:sid]明了易懂的 persuasive rambling 漫无边际；杂乱无章 responsive sensitive succinct [sək'siŋkt, sə's-] 简洁的;简明的 tongue-tied
• For each of the following sentences, choose the best reporting verb. 1) I’ll send you the revised figures by the end of the week. a) apologise b) warn c) promise ✔ 2) Sorry about the delay. a) b) remind c) suggest ✔apologise 3) I could come in early tomorrow to speed things up a bit, if you like. a) admit b) promise ✔offer c) 4) Our after-sales service isn’t always up to scratch (达到 标准，情况良好), let’s face it. a) suggest b) ✔ acknowledge c) advise 5) Don’t forget to bring the sales figures. a) remind b) deny c) insist
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教 学 基 本 内 容
方法及手段
II Teaching procedure
Step 1 Starting up: (20minutes)
1)Students are asked to figure out the meaning of the quotation:"The world is much riskier today," "Because everything is much more interconnected."
Reputational risk, brand suicide, product liability claim (产品质量承诺书)
Product recalls (产品召回)
The risk of management complacency (自满)
4. Learn the skills of risk management
Teaching highlights and difficulties(教学重点及难点)：
Highlights:
1.grasphe aspects of risk management to be taken into consideration
2.mastervocabulary in international business riskand the vocabulary of managing risk
Difficulties:
1.understandtypes of business risk in business
2.express themselves more freely on the theme after doing a series of theme-related reading, listening, speaking and writing activities;
Being insolvency: not having enough money to pay debts(无力偿还债务)
Facing fraud and corruption诈骗与腐败
Industrial espionage (商业间谍行为)
Invest : putting money into a new venture
1．Master economic vocabulary in international business riskand the vocabulary of managing risk;
2．Be familiar with different types of business risk
3．Get to know the aspects of risk management to be taken into consideration
Lifestyle: drinking alcohol, pool diet, smoking, jogging
Money: property, stocks & shares savings account, cash
Shopping: on line, mail order, private sales, auction
Venture capitalist: who put money into such businesses spread their risk so that the payback from one or two successful ventures will hopefully more than compensate for the money lost in the failures.风险资本家
商务综合英语课程教案
授课时间
第周 星期第节
课次
授课方式
（请打√）
理论课√ 讨论课□ 实验课□ 习题课□ 其他□
课时
安排
6
授课题目（教学章、节或主题）：
Unit6Risk
Teaching objectives and requirements(教学目的、要求):
Students arerequired to
References(参考书目)：
1.科顿，法尔维等编，体验商务英语综合教程4，《体验商务英语》改编组改编，高等教育出版社，2012.6
2.马斯库尔，海特勒著，体验商务英语教师用书4，《体验商务英语》改编组改编，高等教育出版社，2012.8
3.蒋景东著，常用商务英语词典，浙江大学出版社，2012,5.
b.What risks do business face?
Kidnapping of mangers
Confiscation of assets（没收，充公）
Devaluation of shares, currency
Be extorted: illegally be forced to give money.(勒索)
---risk-management expert Ron Dembo（gቤተ መጻሕፍቲ ባይዱve up a professorship at Yale University to launch his company.）
--- Has there ever been a riskier time to be in business?
All business is built on risk.
2) Divide the students into groups of 4 to discuss thefollowingquestions.
a.Which item carries the most or least risk?
Travel: car, plane, train, ship
Time allotment(教学时数)：
6Periods
Teaching method(教学方法)：
1.GroupDiscussion
2.Exemplificationanddemonstration；
3.Task-based teaching
4.Teams-based Cooperative Learning