英语视听说PROJECT策划——那些令我们印象深刻的广告
初中英文广告作文题目
初中英文广告作文题目英文：As a middle school student, I often come across various advertisements in my daily life. Advertisements are everywhere, from billboards on the street to commercials on TV. They are designed to catch our attention and persuade us to buy products or services. I have encountered many interesting and persuasive advertisements, and I would like to share some of them with you.One of the most memorable advertisements I have seen is a Coca-Cola commercial. The ad featured a group of friends having a great time at a party, and they were all drinking Coca-Cola. The commercial was so lively and fun, and it made me want to join in on the fun. The slogan "Open Happiness" was also very catchy and made me feel like drinking a Coca-Cola would bring me happiness. This advertisement was very effective because it made me associate Coca-Cola with good times and happiness.Another advertisement that left a lasting impression on me was a Nike ad featuring a famous athlete. The ad showed the athlete training hard and overcoming obstacles to achieve success. The message of the ad was very inspiring, and it made me feel motivated and determined. The slogan "Just Do It" was simple but powerful, and it made mebelieve that I could achieve anything if I put my mind to it. This advertisement was effective because it made mewant to buy Nike products and embody the spirit of determination and perseverance.中文：作为一名初中生，我经常在日常生活中看到各种广告。
project set up 广告行业术语
Project Set up 广告行业术语一、广告行业概述1. 广告行业的定义广告行业是指以传播手段为主要方式，为客户创作、制作、发布广告内容的相关产业。
这个行业包括了广告公司、广告主、媒体等。
2. 广告行业的发展历程广告行业在传统媒体时代主要是以报纸、电视、广播为主要传播渠道，随着网络的发展，广告行业逐渐以数字媒体为主要推广渠道。
3. 广告行业的重要性广告行业是市场营销的重要组成部分，对于产品销售、品牌推广等方面起着至关重要的作用。
二、广告行业术语解析1. CPMCPM是Cost Per Mille的缩写，意为每千次展示的成本。
这是广告行业中用来衡量广告成本的指标之一。
2. CPACPA是Cost Per Action的缩写，意为每个行为的成本。
这是另一个衡量广告成本的指标，通常用于衡量广告效果。
3. ROIROI是Return on Investment的缩写，意为投资回报率。
这是评估广告投资效果的重要指标之一。
4. CTRCTR是Click Through Rate的缩写，意为点击率。
这是衡量广告点击效果的指标，通常用于衡量广告的吸引力。
5. ImpressionsImpressions指的是广告曝光量，即广告被展示给用户的次数。
三、项目启动流程1. 制定广告策略在启动广告项目之前，首先需要明确广告的目标、受众、传播渠道等关键要素，制定广告策略。
2. 确定广告预算在制定广告策略的基础上，确定广告预算，包括广告投放的成本、创意制作的费用等。
3. 确定KPIKPI是Key Performance Indicator的缩写，意为关键绩效指标，是用来衡量广告效果的重要指标。
4. 选择合适的广告评台根据广告策略和目标受众，选择适合的广告评台，包括传统媒体和数字媒体。
5. 制定广告内容和创意根据广告策略和选择的广告评台，制定广告内容和创意，包括文案、图片、视瓶等。
6. 启动广告投放确定广告内容和创意之后，启动广告投放，监控广告效果，并根据实际情况进行调整和优化。
12月英语六级作文：电视广告
12月英语六级作文：电视广告12月英语六级作文范文:电视广告（通用26篇）在日常学习、工作或生活中，大家都经常看到作文的身影吧，借助作文人们可以反映客观事物、表达思想感情、传递知识信息。
一篇什么样的作文才能称之为优秀作文呢？下面是店铺为大家收集的12月英语六级作文范文:电视广告（通用26篇），欢迎大家分享。
12月英语六级作文:电视广告篇1Nowadays there are more and more advertisements on TV,they appear either before a tv program or after it,and sometimes even ed between episodes of a tv serial plays,and the time of which is becoming longer and longer,which is so boring,and many watchers cannot wait but switch to other channels.but why this phenomenahas appeared,the reason may be two.at the first place,it is a methodforbusinessmen in such a highly competitive market to make their goods known by customers,which will improve the sales amounts.At the second place,it is a chance for the tv station to earn money to support their programs.if i am given the chance to meet the leader of tv station,i would like to suggest them decreasethe amounts of the advertisements relatively.maybe doing this will lose some profits,but instead,the audience rating will be improved largely.12月英语六级作文:电视广告篇2nowadays there are more and more advertisements on tv,they appear either before a tv program or after it,and sometimes even ed between episodes of a tv serial plays,and the time of which is becoming longer and longer,which is so boring,and many watchers cannot wait but switch to other channels.but why this phenomenahas appeared,the reason maybe two.at the first place,it is a methodforbusinessmen in such a highly competitive market to make their goods known by customers,which will improve the sales amounts.at the second place,it is a chance for the tv station to earn money to support their programs.if i am given the chance to meet the leader of tv station,i would like to suggest them decreasethe amounts of the advertisements relatively.maybe doing this will lose some profits,but instead,the audience rating will be improved largely. 12月英语六级作文:电视广告篇3With the development of a market-oriented economy,advertisement becomes a dominant feature in the television industry.Some people think it bring lots of advantages and convenience for human beings,while some people consider the disadvantages it brings are more than advantages and it should be restricted.What do you think of it? For me,i think it should be banned.There are several reasons to support my view.随着市场经济的发展，广告成为了电视行业的主要特征。
广告业常用英文术语
ae—— account executive ——客户代表，或客户执行。
代表广告公司接受广告主各种业务，并负责整体执行的人。
account group ——业务小组。
广告公司内负责某特定客户之工作小组。
以ae 为中心，成员包括行销企划、创意、媒体等工作人员，替客户执行广告企划设定、广告表现制作、媒体安排等业务。
appeal point ——诉求点。
广告讯息中，最能打动消费者心理，并引起行动的重点。
brain storming ——动脑会议。
可自由发想，不受限制的讨论会议。
brand image ——品牌形象。
消费者对商品品牌之印象。
cf ——commercial film ——乃广告影片是也，可不是电视广告脚本哦，commercial 是电视广告脚本。
competitive presentation ——比稿。
有的广告主不会将广告计划立即委托一家广告公司，而是让多家广告公司彼此竞争，再从中选择最优秀、最满意的广告公司。
copywriter ——文案（撰文人员）。
负责广告文案的专门写作。
ci ——corporate identity ——企业识别。
以统一性的标志表示企业的理念、文化以及经营的任务。
creative boutique ——创意工作室。
“boutique ”为法语中商店的意思，指专门零售店，特别是指贩卖流行物品、装饰品的商店。
以这种语意为背景，由少数人组成、专门制作广告的公司，便称为小型制作专业广告公司。
direct response advertising ——直效广告。
需要从潜在客户处得到简单回应的广告。
例如邮购、直接信函、电讯行销，及有线电视购物频道。
直效广告必须是双向沟通的。
director ——指导。
在整个广告作业中，担任指导之专业职务。
依照其经验不同，指导可分为资深指导( senior director) 、指导( director )和助理指导( assistant director )。
打动人的英语广告词
@Cecilia-ssyYou never actually own a Patek Philippe.You merely look after it for the next generation. 没人能拥有百达翡丽，只不过为下一代保管而已。
@渣攻猛回头：yesterday you said tomorrow.昨天你说明天（就行动）。
@机器人婕婕：If they don't look good, we don't look good.他们不体面，我们没面子。
@国光苹果_欣：Connecting People.(Nokia) 科技以人为本。
@张三三同学：Life's good. LG 美好心生活。
@Summer里的非小姐：当然不得不提广告文案界奉为经典，奥格威为劳斯莱斯撰写的最负有盛名的长标题：At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.时速60英里时，这辆新劳斯莱斯的最大噪音来自电子钟。
@小昭昭昭：THIS IS AN ADVERTISEMENT FOR CHIVAS REGAL IF YOU NEED TO SEE THE BOTTLE YOU OBVIOUSLY DON’T MOVE IN THE RIGHT SOCIAL CIRCLES IF YOU NEED TO TASTE IT YOU JUST DON’T HAVE THE EXPERIENCE TO APPRECIATE IT.这是芝华士的广告。
假如你还需要看瓶子，你显然不在正确的社交圈。
假如你还需要品尝，那你肯定没有经验去鉴赏它。
@夏weiwei：Poetry in motion，dancing close to me．动态的诗，向我舞近。
（丰田汽车）@追风筝的傻妞：1.Time is what you make of it2.Start Ahead3.A diamond lasts forever. 钻石恒久远，一颗永流传。
令人印象深刻的广告
广告的本质是传播 广告的灵魂是创意 广告是一种新闻信息 更是一种财富
小结
以上我们选取了三个不同类别的广告，旨在说明成功的广告 宣传必定有其独特的风格，这种风格必须符合其锁定的特定 消费者群体的需求，以此引起消费者的注意。 想起益达就会让人联想起青春浪漫的气息； 看到佳得乐就会使人产生动感，豪爽的情怀，充满激情； 注意，具有选择性。要求广告必须具有独特性，同时能 否引起消费者的注意还与个人的兴趣、爱好、知识背景和经 验相关，这就要求必须对特定的消费者进行全面的了解。 同时广告成功与否与文化息息相关。避孕套广告最能说 明此问题。避孕套在国内宣传不宜过于赤裸，而在国外就可 以。此要求广告宣传还要对各区域文化进行考察，这样以避 免尴尬，容易引起注意并被理解最终接受。
• 广告 那 些事儿 Something about
ADVERT
清晨我们睁开双眼，
它从我们眼前飘过；
中午逛街的时候， 它从我们身边溜过；
听着音乐时，
它伴随着音符一起跳跃； 看着电视时， 它一幕一幕映入我们的眼里; 它就是无处不在的广告。
广告来的那么匆匆，去也那么匆匆，不经意间，它就已 经走了……可是，总有一种力量，让我们总会记住它们。 它们富有创意，它们蕴涵道理
广告是充满魅力的
那接下来让我们领教一下那些广告 的魅力吧……
恋爱的
Youth
甜蜜Rhapsody Nhomakorabea 广告分析
一、该广告以love you more than I can say为背景音乐，营造温馨 、舒适之感； 二、选择超市为场景，与大众生 活贴切，更易于观众理解接受， 且拉近与消费者的距离。 三、以益达为谈情说爱的媒介， 使广告赋予了浪漫的气息。
二、失败，惊醒，奋斗，超越 周而复始，让NBA永远充满了前进的动力，是这些篮球人的信念才让篮球这项运 动 像一辆永不停歇的永动跑车，不断前行
列举几个好的广告洞察案例
列举几个好的广告洞察案例
好的广告洞察案例有很多，这里列举几个具有代表性的：
1. 麦当劳“I’m lovin’ it”广告洞察案例：麦当劳的“I’m lovin’ it”
广告是成功的案例之一，其核心洞察是年轻人对于个性和自由的追求。
通过让代言人亲自演绎歌曲，展现出年轻人的自由和个性，同时利用社交媒体等平台进行传播，吸引了年轻人的关注和喜爱。
2. 可口可乐“Share a Coke”广告洞察案例：可口可乐的“Share a Coke”广告的核心洞察是现代人对于社交互动和情感联系的渴望。
通过在瓶子上印上名字的方式，让人们在喝可口可乐的同时，感受到品牌对于消费者的关注和关怀，同时也促进了人们之间的互动和分享。
3. 耐克“Just Do It”广告洞察案例：耐克的“Just Do It”广告的核心洞察是人们对于挑战和超越自我的渴望。
通过选取一些具有代表性的运动员和人物，展示他们不断挑战和超越自我的精神，激发消费者的共鸣和情感共鸣，同时也提升了品牌形象和影响力。
4. 华为Mate 30“遥遥领先”广告洞察案例：华为Mate 30的“遥遥领先”广告的核心洞察是消费者对于领先科技和品质的需求。
通过展示华为Mate 30的科技和品质优势，以及与竞争对手的对比，突出了华为品牌的高端形
象和领先地位，吸引了消费者的关注和认可。
这些广告洞察案例都具有代表性，它们通过深入挖掘消费者的需求和心理，创造出具有吸引力和影响力的广告作品，提升了品牌形象和市场份额。
雅思口语当季话题卡：Describe an advertisement you remember well 记忆深刻的广告.doc
雅思口语当季话题卡：Describe an advertisement you remember well 描述一则记忆犹新的广告/记忆深刻的广告/印象很深的广告思路点拨：以下思路仅供参考，希望大家根据自己的真实经历编写答案谈起广告，想必大家从小到大应该看得不少了。
尤其是随着如今互联网的发展，我们在优酷爱奇艺等视频平台上看到的广告种类繁多。
小编小时候就觉得中国的广告比外国的广告要简单粗暴一些。
通常是喊几句广告词然后直接呈现产品，这样很容易让人知道你是卖的啥产品。
不过同样的广告多了，也不太好记忆。
相比之下，国外的广告就要文艺得多，通常都是带有小故事情节的，播放到最后才知道这是某某公司在打广告。
对于考生而言，小编建议大家选取一个自己生活中印象最深刻的一则广告。
如果实在没有看过或者忘记了之前看的广告，也可以选取我们生活中的日常必需品来谈。
当然，广告也不局限于电视或者网络，路边的广告牌以及报纸上的都算。
题目Describe an advertisement you remember wellYou should say:Where you saw itWhat it was aboutWhat it was likeWhy you remember it well参考答案下面给小编根据具体的题目要求，给出的原创参考答案：。
Well, an advertisement I remember well was the one selling beverages. It’s a brand called Hainan Coconut Tree Milk.一个让我记忆深刻的广告是关于卖饮料的广告。
是一个叫海南椰树牌椰汁的品牌。
I remember it was during the Spring Festival Gala of 2008 that I got to know this ad for the first time. You know what, the time during the Gala on TV was very precious, and usually companies from all industries wanted to bid for a chance to show their?product. I saw this coconut milk commercial right before the gala began, so you know how dear that ad fees would be.我记得是在2008年春季节年欢晚会期间我第一次看到了这则广告。
令你印象深刻的广告,英语作文
令你印象深刻的广告,英语作文Unforgettable Advertisements: Capturing the Essence of Creativity and PersuasionAdvertising has long been a powerful tool in shaping consumer behavior, capturing the attention of audiences, and leaving a lasting impression. From the iconic Coca-Cola campaigns to the thought-provoking messages of social awareness ads, the world of advertising has the unique ability to captivate, inspire, and even evoke emotions. In this essay, I will explore an advertisement that has left a profound and lasting impression on me, delving into the elements that make it truly unforgettable.The advertisement that has left a lasting impression on me is the "Think Small" campaign by Volkswagen in the 1960s. This campaign, which ran in the United States, was a bold and unconventional approach to advertising that challenged the prevailing norms of the industry. At a time when larger-than-life, flashy advertisements were the norm, Volkswagen opted for a minimalist and self-deprecating approach that stood out in stark contrast.The "Think Small" campaign was a masterpiece of simplicity andsubversion. Rather than boasting about the size, power, or luxury of their vehicles, Volkswagen acknowledged the compact nature of their iconic Beetle model. The advertisements featured a small, unassuming image of the Beetle, accompanied by a simple, straightforward message that encouraged consumers to "Think Small."What made this campaign so remarkable was its ability to connect with the audience on a deeper level. Instead of relying on exaggerated claims or empty promises, Volkswagen appealed to the intelligence and discernment of its potential customers. The advertisements acknowledged the prevailing societal preference for larger, more ostentatious vehicles, but challenged this notion by highlighting the virtues of the Beetle – its practicality, efficiency, and affordability.The "Think Small" campaign was a departure from the norm, and it resonated with consumers on a profound level. By embracing their product's perceived weaknesses and turning them into strengths, Volkswagen demonstrated a level of honesty and authenticity that was rare in the world of advertising. This approach not only captured the attention of the audience but also built a sense of trust and loyalty that endures to this day.One of the key elements that made this campaign so memorable wasits striking visual aesthetic. The advertisements featured a clean, minimalist design, with the Beetle taking center stage against a plain background. This simplicity allowed the message to shine through, without distracting the viewer with unnecessary embellishments or gimmicks. The use of negative space and the understated presentation of the product created a sense of elegance and sophistication that was both refreshing and compelling.Moreover, the copywriting in the "Think Small" campaign was equally impactful. The tagline itself, "Think Small," was a bold and subversive statement that challenged the status quo. The accompanying text further reinforced the message, highlighting the practical benefits of the Beetle, such as its fuel efficiency, maneuverability, and affordability. The language used was direct, honest, and devoid of hyperbole, which resonated with consumers who were increasingly wary of the grandiose claims made by traditional advertisers.The success of the "Think Small" campaign can be attributed to its ability to tap into the zeitgeist of the era. In the 1960s, the counterculture movement was gaining momentum, and consumers were becoming increasingly skeptical of mainstream advertising and corporate messaging. Volkswagen's willingness to embrace their product's perceived weaknesses and present them as strengths aligned with the growing desire for authenticity and individuality.Furthermore, the campaign's subversive nature and its refusal to conform to industry norms struck a chord with a younger, more progressive audience. By challenging the established conventions of advertising, Volkswagen positioned itself as a brand that was in touch with the changing values and aspirations of its target market.The impact of the "Think Small" campaign can still be felt today. It has become a seminal example of how effective advertising can be when it dares to be different and embraces a more genuine and authentic approach. The campaign's success has inspired countless other brands to rethink their advertising strategies, and it has become a benchmark for creative and impactful marketing.In conclusion, the "Think Small" campaign by Volkswagen is a shining example of how advertising can be transformed into a powerful tool for connecting with consumers on a deeper level. Through its bold, unconventional approach, Volkswagen was able to capture the attention of its audience, build trust and loyalty, and leave a lasting impression that continues to inspire and influence the world of advertising to this day.。
印象最深的广告雅思口语
印象最深的广告雅思口语"The advertisement that I remember most vividly is a campaign for a non-profit organization called 'Save the Children'. It was an emotional and powerful advertisement that left a lasting impact on me.The advertisement was played on television during prime time, so I was able to catch it while watching the news one evening. It featured a young boy, sitting alone on a beach, looking out towards the horizon. His eyes were filled with sorrow and loneliness, and his expression was heartbreaking.The advertisement focused on the plight of children in poverty-stricken countries, who are often left to fend for themselves with little hope of a better future. The image of the boy on the beach was a powerful symbol of the millions of children who are abandoned, neglected, and exploited around the world.What made this advertisement so memorable for me was its emotional impact. It was not just a call to action, asking peopleto donate or volunteer, but a reminder of the humanity we all share. It made me realize that every child deserves a chance at a happy and fulfilling life, and that we all have a responsibility to help make that happen.In conclusion, this advertisement left a lasting impression on me because it was not just about selling a product or promoting a brand, but about raising awareness and igniting a sense of compassion in people. It reminded me of the importance of empathy and the power of collective action in making a difference in the world."这个回答遵循了雅思口语考试中描述一个物品或事件的典型结构，包括广告的来源、内容、特点以及为什么印象深刻。
大学英语project主题
大学英语project主题一直很喜欢新视野大学英语视听说教材中，每单元开头的BBC采访视频。
虽说对于非英语专业的学生来说，有些难度确实大了些。
不过好在平台做得好，可以把语速调快调慢，还可以选择显示或不显示字母，用起来倒也是得心应手。
它最大的好处在于街头随机采访的形式，保证了语言材料的真实。
有的受访者操着不同程度的口音确实会让学生听起来比较费力，但是整个一个流程走下来，学生还是能学到东西的。
再有就是听完之后的口语讨论话题，因为有了前面听力语言材料输入的基础，哪怕是基础再不好的学生，也总能说出一二来。
很长一段时间以来，一直想着：我能否让学生也去做一个这样的作业？让他们到校园里用英文随机采访，看看他们能交出什么样的一个作品给我？但是这个想法一直难以实施，一来担心非英语专业的学生英语基础差，做不好；二来是怕增加学生的课业负担，怕他们有抵触情绪；三来是我自己怕麻烦。
终于，在上到第四册第3单元的时候，机会来了！本单元讨论的主题是“企业家精神”，就谈及是否愿意创业，如何创业等问题。
而我所带的三个班中有两个都是跟经济相关的——电子商务和金融工程。
我想他们应该对此还有些兴趣吧？于是决定实施该计划。
首先是早早地把作业布置下去。
没想到他们竟很认真地完成了作业，有的小组还真是别出心裁创意无限，着实让我惊讶了一番！课堂展示时间到！虽然他们的语言还略显稚嫩，甚至还有一些语法错误，但是认真劲儿颇值得嘉奖哦！瞧，电子商务第一组的表现确实有“惊艳”到我的感觉哦！他们完全模仿了BBC的采访模式做的视频，把不同的采访对象所拍摄的画面按照主持人所问的问题进行了分类与剪切，视频的剪辑也弄得很好，此外还加入了PPT做的人物简介以及受访者发言的主要内容！这么精彩的presentation，想不拿第一名都难啊！最后经过各小组对各班前三甲小组的投票，电商第一组当之无愧获得了“最佳风采奖”！。
令人惊喜的电视广告英语作文
The Magic of Unexpected TelevisionCommercialsIn the fast-paced world of advertising, television commercials often strive to captivate the audience's attention through创新, humor, or emotional appeals. Among these, the most memorable ones are those that surprise us with their unexpected twists and turns. These commercials, filled with surprises, not only capture our imaginations but also leave a lasting impression on our minds.The essence of a surprising television commercial lies in its ability to break the mold. It's not just about showing a product or service; it's about creating an experience that is both entertaining and thought-provoking. These commercials often begin with a familiar scenario, building up anticipation and excitement before revealing an unexpected ending. This unexpected turn of events is what catches the viewer off guard, sparking their curiosity and interest.One such commercial that has garnered a significant amount of attention online is the Nike "Write the Future" campaign. This commercial opens with a group of childrenplaying soccer in a park, appearing to be having a regular, fun-filled afternoon. As the game progresses, however, the camera zooms in on one particular boy who seems to possess exceptional skills. His exceptional performance catches the eye of a scout from a professional soccer club, who offers him a spot on the team. The boy, however, declines the offer, revealing that his true dream is to become a professional footballer. The commercial then cuts to a montage of the boy training hard and eventually making his way to the top, all while Nike's products are seamlessly integrated into the storyline.What makes this commercial so surprising is its reversal of expectations. Viewers are led to believe that the boy will follow the traditional path of becoming a soccer player by joining a club, but the twist at the end reveals that he has bigger dreams and aspirations. This unexpected turn not only catches the viewer's attention but also serves as a powerful motivator, encouraging them to pursue their dreams and goals.Another example of a surprising television commercial is the Apple "Shot on iPhone" campaign. This series ofcommercials showcases the exceptional photography capabilities of the iPhone by featuring stunning images and videos captured by regular people using their iPhones. The surprise element here lies in the fact that these amazing photos and videos were not taken by professional photographers using expensive equipment; they were taken by ordinary people who simply had an iPhone and a passion for photography.The impact of these surprising commercials is not just felt during the brief moment they air on television. They often go viral on social media, sparking conversations and debates among viewers. People share their thoughts and opinions about the commercials, discussing the unexpected twists and turns, and praising the creativity and innovation shown by the advertisers. These commercials not only create brand awareness but also foster a sense of community and belonging among the viewers.In conclusion, surprising television commercials are not just about selling products or services; they are about creating emotional connections and shared experiences. By breaking the mold and surprising the viewer with unexpectedtwists and turns, these commercials capture ourimaginations and leave a lasting impression on our minds. They encourage us to think outside the box, to pursue our dreams and goals, and to appreciate the extraordinary capabilities of the ordinary things we use in our daily lives.**电视广告中的惊喜元素**在广告业这个日新月异的领域里，电视广告常常通过创新、幽默或情感诉求来吸引观众的注意力。
新航道英语广告语
新航道英语广告语In the fast-paced world of globalization, where boundaries are constantly being broken and cultures are colliding, the need for effective communication has become paramount. New Horizons English, with its innovative approach and commitment to excellence, stands as a beacon of hope for those seeking to master the language of international communication.Since its inception, New Horizons English has been at the forefront of language education, pioneering new methods and technologies that make learning English not just efficient but enjoyable. Its advertisements, with their captivating messages and relatable stories, have resonated with millions of language learners worldwide, inspiring them to pursue their dreams and connect with the world."Open the door to a new world with New Horizons English," the advertisement proclaims, inviting viewers to embark on a journey of discovery and transformation. It's not just about learning a language; it's about opening oneself to new experiences, new perspectives, and new opportunities. With New Horizons English, the world becomesa smaller, more accessible place, filled with limitless possibilities.The advertisements feature real-life stories of individuals who have overcome language barriers andachieved their goals through the power of New Horizons English. These stories are not just testimonials to the effectiveness of the program but also powerful motivatorsfor those who are still on their journey. They show thatwith dedication and perseverance, anyone can achieve their dreams of speaking English fluently and connecting with people from diverse cultures.The advertisements also highlight the innovative teaching methods employed by New Horizons English. They emphasize the importance of immersion, exposure to real-world scenarios, and interactive learning experiences that make language acquisition more natural and effective. This approach, combined with the experienced and dedicated teachers at New Horizons, creates an environment that is conducive to rapid language growth and personal development. Beyond the advertisements, New Horizons English continues to uphold its commitment to quality education byconstantly evolving and adapting to the changing needs of language learners. It offers a range of courses and programs that cater to different levels and needs, ensuring that everyone can find the perfect fit for their language learning journey.In conclusion, New Horizons English stands as a powerful symbol of hope and opportunity for millions of language learners worldwide. Its advertisements, with their inspiring messages and relatable stories, continue to motivate and inspire individuals to pursue their dreams of speaking English fluently and connecting with the world. As we move forward in this era of globalization, New Horizons English remains a trusted partner in our journey of discovery and transformation, opening doors to new horizons and enriching lives in the process.**新航道英语：连接世界，丰富人生**在全球化的快速发展下，边界不断被打破，文化相互碰撞，有效沟通的需求变得至关重要。
七年级下册第一单元英语广告作文
广告的魅力：探索七年级下册第一单元的英语广告世界In the dynamic world of advertising, messages are conveyed in a myriad of creative and captivating ways. As we delve into the English advertisements featured in the first unit of the seventh-grade textbook, we are introduced to a world where words and images work together to sell products, services, and ideas. This essay explores the allure of advertising and how it affects our daily lives, focusing on the key elements that make advertisements stand out.**The Power of Persuasion**Advertisements are not just about selling a product; they are about creating a connection with the audience. This connection is established through persuasive language and eye-catching visuals. Advertisers use words that evoke emotions and create a desire for the advertised item. For instance, in an advertisement for a new smartphone, words like "innovative," "sleek," and "affordable" are used to entice potential buyers.**The Role of Visuals**Alongside persuasive language, visuals play a crucial role in advertisements. Images and colors are chosen carefully to complement the message and grab the attention of the viewer. In an advertisement for a fast-food restaurant, for example, bright colors and mouth-watering food images are used to create an urge for customers to visit the restaurant.**The Impact of Advertising on Consumers**Advertisements have a profound impact on consumers. They shape our preferences, influence our purchasing decisions, and even define our cultural values. Sometimes, advertisements can create a false sense of need, leading consumers to buy products they don't really need. However, they can also inform us about new products and services, allowing us to make informed choices.**Critical Thinking About Advertising**As consumers, it is important to approach advertisements with a critical eye. We should question the claims made by advertisers and evaluate the informationpresented objectively. It is also essential to recognizethat advertisements are designed to sell products and services, and therefore, they may not always present thefull truth.**Conclusion**In conclusion, advertisements are a powerful tool that uses persuasive language and captivating visuals toinfluence our behavior. They play a significant role in our daily lives, shaping our preferences and influencing our purchasing decisions. However, as consumers, it is our responsibility to approach advertisements critically and make informed choices. By doing so, we can harness thepower of advertising to make better decisions and lead more fulfilling lives.**广告的魅力：探索七年级下册第一单元的英语广告世界** 在广告这个充满活力的世界里，信息以各种创新和吸引人的方式传达。
英语视听说PROJECT策划——那些令我们印象深刻的广告
视听说project策划还记得捧着饭碗守在电视前的日子吗？还记得那些刚听了上句就能接下句的广告吗？当今社会，处处充斥着广告的身影，他们潜移默化地影响着我们的生活。
构成了我们成长记忆的一部分，今天，就让我们来跟随记忆，细数一下那些让我们印象深刻的广告~ 1）其中最魔音入耳、摧残神经的，就是那些重复式洗脑广告了。
一提起这个话题，首先蹦到脑子里的就是——脑白金！！！！（插，视频回放，可伴脑白金舞。
）另一个不得不说的故事。
就是恒源祥。
2）回忆完这些痛苦的往事，让我们来看一看那些“甜到忧伤”的广告~~（益达、优乐美（表演）。
）3）还有一些广告，因为它奇特的腔调，也在我们的脑海中占有了一席之地（so easy ~爸爸妈妈再也不用担心我的学习、、、、、旺仔牛奶“再看！再看我就把你喝掉！！”）4）而许多很有意义的广告，总是在带给我们感动或震撼的同时，也带给我们思考。
（“没有买卖，就没有杀害”、“妈妈，洗脚”、“心有多大，舞台就有多大”）5）最后的最后，创意是一则广告克敌制胜的关键，让我们一起来欣赏一些有意思的创意广告说明：1）~4）每个人负责讲解一段（自己翻译成英文，大致意思差不多就行，也可以用自己觉得有趣的方式来讲，还可以安排自己觉得好的广告，不过要安排好表演事宜~P.S.谁英文好负责收一下大家的稿子，帮忙总体改一改~~），相关的视频材料自己搜集；第5）部分，大家都找一找有意思的创意广告吧，看见好玩的记得下载下来这推荐广告：脑白金优乐美点读机“so easy ~爸爸妈妈再也不用担心我的学习”蓝瓶的。
心有多大，舞台就有多大益达农夫山泉佳能，感动常在旺仔牛奶洗脚广告奥利奥饼干广告词：“扭一扭舔一舔泡一泡”创意平面广告：意大利一家超市的系列广告苏菲卫生巾。
CNN电视台广告祝所有用了我们竞争对手产品的男人们——父亲节快乐！卖刀的。
然后卖护发素。
两个广告连起来看更有意思~熊猫君敷面膜你娶的不仅仅是你老婆，还有她色鬼老爸，泪腺丰富的老妈，她爸的爸，她妈的妈，她歪嘴的姐姐，捣蛋的弟弟，那多动症的侄女和她的芭比娃娃，还有那只该死的狗。
英语广告策划书
英语广告策划书
英语广告策划书
一、活动主题：
吸烟有害健康（标语：健康随烟而灭！有多少生命可以重来）
二、活动的原因：
不知何时起，在我们身边总存在整天活在烟雾之中的同学。
在学校里，我们很容易的就发现这群拥有不良习惯的同学。
下课时，厕所里走廊上都弥漫着烟雾。
这似乎已经成为了学生们的“专利”。
所以为了不让这种恶习蔓延，我们必须禁烟。
三、活动的背景及目的：
进行吸烟有害健康图片宣传，让大家了解吸烟严重危害自身和他人的健康，以视觉的冲击力来向大家展示吸烟危害的严重性。
吸烟对肺脏的危害，就如青青草原逐渐沙漠化一样，健康的部分越来越少，呼吸能力也越来越差。
号召大家坚决远离香烟，从现在做起、从小事做起。
四、活动安排
（1）采访对象：一群在校的学生，走在路上的小
伙子以及中老年人，吸烟的人群随处可见
（2）采访时间：周末及空闲时
（3）采访地点：学校的各个角落，路边五、展示形式：PPT 六、活动开展：
1.一开始，是一个健康的肺
2．在一个亭子里，一个人在吸烟，紧接着又来了好几个人……大街上，弥漫着刺鼻的香烟味
3．烟头满地，路人经过时咳嗽不止…… 4．天慢慢黑了，烟头火光点点……
5.结尾：观看吸烟后的肺，号召大家远离香烟
七、策划人员：
陆煜、姜晓莹、郭家钰、巩苗苗、充敏、沈恬八、资源需要：
一些群众的配合和客串
九、经费预算：
香烟、节目等支出暂定10元
感谢您的阅读，祝您生活愉快。
英文广告专题
英文广告专题第一篇：英文广告专题Drinking: 1.2.3.4.5.6.7.8.9.10.11.12.13.14.15.Good to the last drop.麦斯威尔咖啡 Obey your thirst.雪碧Take time to indulge.雀巢冰激凌To me, the past is black and white, but the future is always color.轩尼诗酒 The choice of a new generation.Pepci The taste is great.雀巢咖啡Fresh-up with Seven-up.七喜Enjoy Coca-Cola.Generation Next.Pepsi Can’t beat the real thing.可口可乐Feel good，fast food.Things go better with Coco-Cola.Every time a good ti me(Micdona)I’m lovin it.(M)live well, snack well.斯耐克威尔士饼干16.Carlsberg(嘉士伯):probably the best beer in the world 3C 1.2.3.4.5.6.The new digital era.sony影碟机 We lead Others copy.理光复印机Impossible made possible.佳能打印机Feel the new space.三星电子 Intelligence everywhere.Motorola Take TOSJONA, take the world.东芝7.8.9.Let’s make things better.飞利浦No business too small, no problem too big.IBM Make yourself heard.Ericsson 10.Intel Inside.Intel Pentium英特尔奔腾11.Connecting People.Nokia 12.Let us make things better.Philips munication unlimited.Motorola 14.Focus on life.Olympus 15.A Kodak moment.16.Apple thinks different.Apple 17.Nobody is perfect.健身器材18.We’re the 太阳微系统公司19.From Sharp minds, come sharp products.夏普 20.Ideas for life.松下电子21.It’s e-business or out of business.电脑广告Cars 1.2.3.4.5.6.7.8.The relentless pursuit of perfection.凌志Poetry in motion, dancing close to me.丰田Engineered to move the human spirit.(Mercedes-Benz)Forthe Road Ahead.(Honda本田)The Relentless Pursuit of Perfection.(Lexus)凌志 Our wheels are always turning.五十铃汽车Sometimes beauty is more than skin deep.沃尔沃Speed and power have always been desirable, but rarely the controllable.福特9.Every weapon needs a master./Feels Italian wherever you mborghini 10.The Best Car in the World./ A world-leader in power for the offshore oil and gas industry。
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视听说project策划
还记得捧着饭碗守在电视前的日子吗？还记得那些刚听了上句就能接下句的广告吗？当今社会，处处充斥着广告的身影，他们潜移默化地影响着我们的生活。
构成了我们成长记忆的一部分，今天，就让我们来跟随记忆，细数一下那些让我们印象深刻的广告~ 1）其中最魔音入耳、摧残神经的，就是那些重复式洗脑广告了。
一提起这个话题，首先蹦到脑子里的就是——脑白金！！！！（插，视频回放，可伴脑白金舞。
）另一个不得不说的故事。
就是恒源祥。
2）回忆完这些痛苦的往事，让我们来看一看那些“甜到忧伤”的广告~~（益达、优乐美（表演）。
）
3）还有一些广告，因为它奇特的腔调，也在我们的脑海中占有了一席之地（so easy ~爸爸妈妈再也不用担心我的学习、、、、、旺仔牛奶“再看！再看我就把你喝掉！！”）
4）而许多很有意义的广告，总是在带给我们感动或震撼的同时，也带给我们思考。
（“没有买卖，就没有杀害”、“妈妈，洗脚”、“心有多大，舞台就有多大”）
5）最后的最后，创意是一则广告克敌制胜的关键，让我们一起来欣赏一些有意思的创意广告
说明：1）~4）每个人负责讲解一段（自己翻译成英文，大致意思差不多就行，也可以用自己觉得有趣的方式来讲，还可以安排自己
觉得好的广告，不过要安排好表演事宜~P.S.谁英文好负责收一下大家的稿子，帮忙总体改一改~~），相关的视频材料自己搜集；第5）部分，大家都找一找有意思的创意广告吧，看见好玩的记得下载下来这
推荐广告：
脑白金
优乐美
点读机“so easy ~爸爸妈妈再也不用担心我的学习”
蓝瓶的。
心有多大，舞台就有多大
益达
农夫山泉
佳能，感动常在
旺仔牛奶
洗脚广告
奥利奥饼干广告词：“扭一扭舔一舔泡一泡”
创意平面广告：
意大利一家超市的系列广告
苏菲卫生巾。
CNN电视台广告
祝所有用了我们竞争对手产品的男人们——父亲节快乐！
卖刀的。
然后卖护发素。
两个广告连起来看更有意思~
熊猫君敷面膜
你娶的不仅仅是你老婆，还有她色鬼老爸，泪腺丰富的老妈，她爸的爸，她妈的妈，她歪嘴的姐姐，捣蛋的弟弟，那多动症的侄女和她的芭比娃娃，还有那只该死的狗。
雷诺，为未来的未知时刻准备着
地铁创意—健身俱乐部的平面广告
Spontex, super absorbant
这是个海绵用具广告。
超强吸收。
小盆友的旁白是，我讨厌喝汤！注意他屁股后面的海绵，小盆友那奸诈的表情喲！
诚征：爱破解难题的电脑工程师。
联系方式：x=24,y=30 电话号码=0.1*(Y平方—X)*(Y平方—10平方）*10
望远镜。
看清每一个细节。
made in China ！
海可枯石可烂，发型不能乱。