商业计划书英文版
英文商业计划书作文完整版
英文商业计划书作文完整版I have always been passionate about entrepreneurship, and I believe that my business plan is a reflection of that passion. My business plan is for a small coffee shop that I plan to open in the heart of the city. I have done extensive research on the coffee industry and have identified a niche market that I believe my shop can cater to. 。
英文,I have always been passionate about entrepreneurship, and I believe that my business plan is a reflection of that passion. My business plan is for a small coffee shop that I plan to open in the heart of the city. I have done extensive research on the coffee industry and have identified a niche market that I believe my shop can cater to.中文,我一直对创业充满热情,我相信我的商业计划书就是这种热情的体现。
我的商业计划书是为一家我计划在市中心开设的小型咖啡店而准备的。
我对咖啡行业进行了广泛的研究,并确定了我认为我的店可以迎合的一个利基市场。
The key to any successful business is understanding the needs and wants of the target market. In my case, I have identified that there is a growing demand for specialty coffee in my city. People are becoming more and more interested in trying different types of coffee, and they are willing to pay a premium for high-quality, ethically-sourced beans. This is where my coffee shop comes in. I plan to offer a wide variety of specialty coffee beans from around the world, and I will ensure that they are sourced from ethical and sustainable suppliers. This will not only appeal to the growing number of coffee connoisseurs in the city but also to the socially conscious consumer who wants to support businesses that are committed to ethical practices.英文,The key to any successful business is understanding the needs and wants of the target market. In my case, I have identified that there is a growing demand for specialty coffee in my city. People are becoming more and more interested in trying different types of coffee,and they are willing to pay a premium for high-quality, ethically-sourced beans. This is where my coffee shop comes in. I plan to offer a wide variety of specialty coffeebeans from around the world, and I will ensure that theyare sourced from ethical and sustainable suppliers. Thiswill not only appeal to the growing number of coffee connoisseurs in the city but also to the socially conscious consumer who wants to support businesses that are committed to ethical practices.中文,任何成功的企业的关键在于了解目标市场的需求和愿望。
国际商务英语写作模板商业计划书
国际商务英语写作模板:商业计划书篇一:商业计划书模板---英文版精编资料商业计划书模板---英文版BUSINESS PLAN TEMPLATEBUSINESS PLAN[My Company]123 Main StreetAnytown, USA 10000123-4567[Your Name][DATE]TABLE OF CONTENTS...商业计划书商业计划书模板---英文版BUSINESS PLAN TEMPLATEBUSINESS PLAN[My Company]123 Main StreetAnytown, USA 10000123-45671[Your Name][DATE]2TABLE OF CONTENTSExecutive Summary ....................................................................................... (1)Management ................................................................................ (2)[Company] History ............................................................................................ . (5)[Product/Service] Description ................................................................................... .. (7)Objectives....................................................................................... . (9)Competitors ................................................................................. .. (10)Competitive Advantages ................................................................................... . (11)Innovation ..................................................................................... . (13)Pricing ............................................................................................ .. (14)Specific Markets .......................................................................................... . (15)Growth Strategy .......................................................................................... . (16)Market Size and Share ............................................................................................... . (17)Targeting New Markets .......................................................................................... .. (18)Location ......................................................................................... (19)Manufacturing Plan .................................................................................................. (20)Research &Development ............................................................................... (21)Historical Financial Data ................................................................................................. .. (22)Proforma Financial Data ................................................................................................. .. (23)Proforma Balance Sheet ............................................................................................... . (26)Cost Control ........................................................................................... (27)Effects of Loan or Investment .................................................................................... . (28)Attachments ................................................................................. . (29)3Executive Summary [My Company] was formed asa [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:[Startup, growth] opportunities exist in [Product/Service].The need for use of efficient distribution (转载于: 小龙文档网:国际商务英语写作模板:商业计划书)and financial methods in these overlooked markets.[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.Several other prospective [customers/clients] have expressed serious interest in doing business within six months. [I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study. The basic components of this plan are:1. Competitive pricing2. Expand the markets3. Increased advertising4. Lower our unit costs,5. Thereby achieving higher profits.1. Sign contracts2. Increased advertising3. Increase office staffTo this end, [I/we] need investment from private individuals and/or companies. A total of $XXX is being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation].Financial Goals Sales Net Income Earnings pershareYear 1 $25,000 .01 Year 2 $250,000 .12 Year 3 $375,000 .141Management[Name] [Title]??[Experience]??Sales growth from zero to $1,000,000 in five years.??Led market in market share - 30%.Formulated advertising budgets & campaigns.Pioneered new distribution channels. Established national sales force.Established national repair & service centers.Brought new and innovative products to the market.Designed point-of-purchase materials.[Education}University of BostonBoston, MA- Computer SciencesPresidentJohn Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has had experience in the widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987.篇二:商务英语写作(商业计划书写作格式)商务英语写作:商业计划书写作格式XX-03-24 13:39:08 来源:爱词霸资讯官网封面(Title page)企业的名称和地址Name and address of business负责人的姓名和地址Name(s) and address(es) of principals企业的性质Nature of business报告机密性的陈述Statement of confidentiality目录(Table of contents)1. 概述/总结(Executive summary)2. 行业及市场分析(Industry analysis)对未来的展望和发展趋势(Future outlook and trends)竞争者分析(Analysis of competitors)市场划分(Market segmentation)行业预测(Industry forecasts)3. 企业的描述(The description of the venture)企业的宗旨和目标(Mission statement and objectives)产品或服务的描述(Description of the product or service)企业的规模(Size of business)产品的进一步开发(Future potential/product development)竞争优势(Competitive advantage)办公设备和人员(Office equipment and personnel)创业者的背景(Backgrounds of entrepreneurs)4. 生产计划(Production plan)制造进程/被分包的数量(Manufacturing process / amount subcontracted)选址(Location)厂房(Physical plant)机械和设备(Machinery and equipment)原材料的供给情况(Sources of raw materials to be supplied)生产能力和提高的可能性(Output limitations,if any,and scale-up possibilities)质量控制计划(Quality control plans)5. 营销计划(The marketing plan)定价(Pricing)分销(Distribution)促销(Promotion)产品预测(Product forecasts)预见的涨价(Anticipated mark-up)竞争对手的反映(Competitors’response)市场份额预测(Market share projection)控制(Controls)6. 组织计划(Organizational plan)所有权的形式(Form of ownership)合作者或主要股权所有人的身份(Identification of partners or principal shareholders)负责人的权利(Authority of principals)管理层成员的背景(Management team background)组织成员的角色和责任(Roles and responsibilities of members of organization)7. 风险与对策分析(Assessment of risks)企业弱点的评价(Evaluate weakness if business)新技术(New technologies)应急计划(Contingency plan)8. 财务计划(Financial plan)各类业绩比率和投资回报(Summary of performance ratios, ROI etc.)销售预测(Sales forecasts)财务预测的假设(Assumptions underpinning financial forecasts)损益表(Income statement / Profit and lossstatement)预测现金流量表(Cash flow projections)资产欠债预估表(Pro forma balance sheet)量本利分析(Break-even analysis)资金来源和运用(Sources and applications of funds)9. 融资需求(Financing requirements)融资前的活动小结(Summary of operations prior to financing)此刻的股东和未付债款(Current shareholders, loans outstanding)资金需要量及时间(Funds required and timing)投资回报(The deal on offer)资本欠债比率和盈利与利息比率(Anticipated gearing and interest cover)投资者退出方式(Exit routes for investors)附录(Appendix)1. 管理人员简历(Management team biographies)2. 职业咨询人员背景(Names and details of professional advisors)3. 技术参数和图纸(Technical data and drawings)4. 专利、版权、设计等(Details of patents,copyright, designs)5. 审计的报表(Audited accounts)6. 信件(Letters)7. 市场调研数据(Market research data)8. 租约或合同(Leaser or contracts)9. 供给商的报价单(Price lists from suppliers)10. 客户的定单(Orders from customers)篇三:英文商业计划书模板英语商业计划书(Business Plan)第一讲:概述第二讲:现状分析第三讲:目标肯定第四讲:组织结构第五讲:产品分析第六讲:市场分析第七讲:市场策略第八讲:生产分析第九讲:财务分析第十讲:附件第一讲:概述(executive summary)概述是整个商业计划的第一部份,相当于整个商业计划的浓缩,使整个商业计划的精华所在。
商业计划书英文的例文
商业计划书英文的例文商业计划书是一份全方位的项目计划,其主要意图是递交给投资商,以便于他们能对企业或项目做出评判,从而使企业获得融资。
现在的经济时代是经济全球化,国内外合作十分频繁,国内很多企业都获得了国外投资机构投资。
争取国外机构进行投资,撰写一份英文的商业计划书自然十分必要,为您推荐的商业计划书英文的例文,供您参考!英文商业计划书【1】Inapplyingforastudentvisaandintheprocess,oftenwillbeaskedto writeastudyplan(studyplan),manyforeignfriendsoftennotclearstudyplanandpersonalstatemen t(personalstatement)differenceandstyleofwriting,theauthorha slongbeenengagedinstudentwriting,duetothebinationoftheirown experience,introducethelearningprogramthewritingofthebook.Generallythestudyplancanbesubmittedtofallintotwocategories, bothtotheembassyforvisa,orapplyforadmissiontotheschoolisbyt he.Toapplyforschoolprogramsfromtheessenceandthepersonalstatementisthesametypeofinstruments,abouttheschoolapplicationcateg orylearningplancanrefertoapersonalstatementofthearticle,thi sarticlemainlyintroducesthesubmissionoftheembassyvisawithas tudyplan.EuropeandtheUnitedStates,especiallyimmigrantsfromcountries, suchasAustralia,NewZealand,Canadaandothercountriesforintern ationalstudentvisatimeareoftenaskedtoprovidelearningplan,le arningthroughplantoconvincethevisaofficertoknowyourbackgrou nd,choosetostudyprofessionalmotivationalconditions,selecttheco untryforforeignstudents,andaclearfuturestudyscle,occupation purposeandreason,auditsofyourothermaterialstodecidewhethert osendyouthevisastudyingabroad,solearningplanisakeydocument.Ingeneral,thelearningplanneedstoincludethefollowingcontents :1si-mp-ledescriptionsoftheirlearningexperience,professional backgroundandworkingexperience;2descriptionsoftheirfurtherstudymotivesandwhytochoosethecou ntry,theUniversityandtheprofessional;3detailedstudyscle;4introductionofforeignfundsrequiredandsources;5forfutureoccupationgoalelaboration,returnedtoreason.Studyplanonthestyleandstructureofthearticleandthepersonalst atementisverydifferent,donotneedtoomuchpersonalandemotional description,butshouldbeclearandsi-mp-lestructure,tightlogic ,thefactsclearlyrelatedargumentswerestrong,credible,returnin greasontobeveryfull,andabsolutelynotandtheapplicant'sotherm aterialcontradiction.Onthestudyplanindocumentwriting,canandothersitestogethelp.Asaresultoftheembassystaffeverydaytodealwithalargenumberofd ocuments,solearningplanmustnotwritetoolong,generallyshouldn otexceed800words,andapreferablyonlyoneparagraph,paragraphbeforeaddingtitles, suchasMyChoiceofUniversityofTorontoinCanada,Mycareerobjecti ve,inordertotheembassystafftoyouacontentofthecentralideaofs tickoutamile.Yourpa-pe-rshouldbeverylegible,cannotlettheembassystafffrom yourtext"mining"you"potential"content.Studyplanistheemphasisoffutureoccupationplanandreturnedtore ason,throughthispartoftheembassytotellyoutogotothecountryaf terthestudents,areabletoyouroccupationdevelopmentgoodhelp,a ndthereisacredibleargumentforreturned.Althoughtherequirementstudyplancountryoftenisacountryofimmi grants,butasaresultofyourvisaapplicationforstudy,sothestudy planmusteliminateanyofyourimmigrationtendency.Reasonsforreturningtobewithyourpersonalbackgroundandfamilyc ircumstancesgiveareasonableexplanation,hasmanyyearsofexperi enceasabusinemanagertoobtainNewZealandmaster'sofBusineAdmin istrationprogramadmission,thenclarifieshisoccupationgoalistoreturntoChinatobeeaMulti-NationalCorporationofhighlevelmanagers,andheinChinaformanyy earsofaccumulatedcustomerresourcesandsocialringisaveryvalua bleasset,thisisverytoughandreasonableareason.Ofparticularnoteis,studyplanconcerningthereasonsforreturnin gtotheplaceoffacts,notarbitrarilyinvent,atwork,inthispa-pe-rtheauthorsencounteredbycustomersdueto。
商业计划书英文范本
商业计划书英文范本商业计划书的英文版的范本有哪些呢?下面是出guo为大家的:商业计划书英文范本,欢迎大家参阅,更多资讯尽在策划书栏目! [My Company]123 Main StreetAnytown, USA 10000123-4567[Your Name][DATE]Executive Summary 1Management 1[Company] History 1[Product/Service] Description 1Objectives 1Competitors 1Competitive Advantages 1Innovation 1Pricing 1Specific Markets 1Growth Strategy 1Market Size and Share 1Targeting New Markets 1Location 1Manufacturing Plan 1Research & Development 1Historical Financial Data 1Proforma Financial Data 1Proforma Balance Sheet 1Cost Control 1Effects of Loan or Investment 1Attachments 1[My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:[Startup, growth] opportunities exist in[Product/Service].The need for use of efficient distribution and financial methods in these overlooked markets.[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.Several other prospective [customers/clients] have expressed serious interest in doing business within six months. [I/We] previously owned a pany that was active in the widget markets. Over the past few years I spent much timestudying ways to improve overall performance and increase profits. This plan is a result of that study.Competitive pricingExpand the marketsIncreased advertisingLower our unit costs,Thereby achieving higher profits.Sign contractsIncreased advertisingIncrease office staffTo this end, [I/we] need investment from private individuals and/or panies. A total of $XXX is being raised which will be used to finance working capital, plant and equipment. The pany will be incorporated and mon stock issued to investors. The pany will be run as a [proprietorship, partnership, corporation].Financial Goals[Name][Title][Experience]Sales growth from zero to $1,000,000 in five years.Led market in market share - 30%.Formulated advertising budgets & campaigns.Pioneered new distribution channels.Established national sales force.Established national repair & service centers.Brought new and innovative products to the market.Designed point-of-purchase materials.[Education}University of BostonBoston, MAB.A. - Computer SciencesShort BiographiesJohn Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating pany known as Random Excess, Inc. He has had experience in the widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr. Doe has held a sales position with U S West Inc. since then. Mr. Doe graduated from the University of Colorado in 1981 with a bachelor’s degree in philosophy. Mr. Doe is employed by the Company on a full-time basis.Richard Roe, CPA, Chief Financial Officer, Treasurer and Director. Mr. Roe joined Random Excess, Inc. in December 1988 as a corporate controller and was named Chief Financial Officer in July 1989. Mr. Roe was appointed Treasurer and a Director in July 1990. He served as corporate controller of XYZ Lumber Company from August 1981 to December 1988. Mr. Roe graduated from Metropolitan State College in Denver, Colorado in 1976 with a bachelor’s degree in aounting. Since 1979 he has been licensed as a Certified Public Aountant in the State of Colorado and is a member of the American Institute of Certified Public Aountants. Mr. Roe is employed by the Company on a full-time basis.Vice PresidentJoe Dokes, Secretary, Executive Vice President and Director. Mr. Dokes supervises the pany’s sales and implementations to its largest corporate customers, including US West, Great West Life Insurance, etc. Mr. Dokes has served as Secretary and a Director since February 1988, Vice President of Operations from February 1988 to December 1988, President of the Company from December 1988 to January 1990 and Vice President of Contract Sales since January 1990. He has been involved since 1986 with the private pany originally formed asRandom Excess, Inc., where his duties included managing the purchasing and sales department. From November 1984 to May 1986 he managed the sales department at Integrated Management Systems, Inc. From June 1983 to October 1984 he was a buyer for Adams County, Colorado, School District 50. Mr. Dokes attended Oklahoma State University in 1980 and 1981 and Trinidad State College in Trinidad, Colorado in 1981 and 1982. He did not receive a degree from either university. Mr. Dokes is employed by the Company on a full-time basis.Vice PresidentSally Seaugh Vice President of Marketing. Ms. Seaugh has been the Company’s Vice President of Marketing since November 1988. From September 1986 to October 1988 she was involved in business development and marketing for United Bank of Aurora (Colorado). From February 1980 to August 1986 she wasself-employed as an independent oil and gas landman. Ms. Seaugh graduated from the University of Denver in 1974 with a bachelor’s degree in Education. She is employed by the Company on a full-time basis.ResponsibilitiesJohn Q. Doe, Chief Executive Officer - Responsible for entire operation. Oversees management function and all other executives.Salary - $60,000.Richard Roe, CPA, Chief Financial Officer - Responsible for financial operations, aounts payable, aounts receivable, interaction with auditors, investor relations. Salary - $40,000Joe Dokes, Executive Vice President - Responsible primarily for sales and sales support.Salary - $35,000Sally Seaugh Vice President of Marketing. Responsible for marketing, human resources and training.Salary - $30,000.Total Executive Compensation$165,000.[This Page is for an Organization Chart, if applicable.] In [Month, Year] [I/we] formed a [Product/Service] pany that manufactured start-of-the-art plex widgetry. This pany was located in [City, State]. [I/we] formed this pany as a [proprietorship, partnership, corporation]. Others involved in this business were: [names].The main goal of this pany was to [explain].Financing was arranged through [home equity loans, savings, venture capital, friends and family, etc.] [Explain terms, rates and ability to repay.]This venture was very suessful in generating and increasing sales, but was not effective in achieving profitability. The main reason for this was the amount of actual overhead experienced. This overhead was not initially anticipated by me at the beginning of that venture. Items including credit checking, warranty program management, extensive travel, maintaining warehouse stock and the management and expense of a national sales force were expenses not originally forecast or expected. With this level of overhead, it was mathematically impossible to achieve profitability.or:This venture was very suessful in generating and increasing sales, as well as effective in achieving profitability. This was due to the following reasons:[Reason 1}[Reason 2][Reason 3]OR:[My Company] was recently conceived and is still in the beginning stages. To this point the following has been aomplished:A team consisting of [list names and primary responsibility. (i.e John Doe - Marketing) has been formed.A prospective [customer/client] list has been drawn up. Strategy meetings are being held every Monday, Wednesday and Friday evenings.This business plan has been drawn up.[Now link the past to the future - why a former pany will lead into this one or how your present pany and history will lead into any future plans. A short paragraph should suffice.] We are now able to adequately address the markets we have targeted. We have adjusted our staff, redirected our advertising and sales force, and have added the products necessary to meet the needs and expectations of our customers. [My Company] intends to offer [product/service]. This [product/service] offers our customers the best possible solution as it:Offers the lowest price on the marketIs the most technically advancedOffers more useful featuresSaves them time and moneyOffers our users better value per dollar spentProvides an alternative way to achieve a similar task. Provides a service which is not presently available in this area.Is strengthened by a team with bined experience of XX years.Saves them time and moneyProvides an alternative, cost effective way for them to realize a similar goal.We have a [copyright, service mark, trademark] or [exclusive agency, marketing rights] for this[product/service]. This agency will last until XXX at which time it may be extended for XX years or terminated. This agency agreement is cancelable upon XX days written notice.The [product/service] has a useful life of XX years. To distribute this product so that it remains usable for our customers, we must use the following methods of storage and transportation:Overnight deliveryCold storageIncorporate preservativesShipment within two weeks to distributors.Specially padded boxcars.Even though the technology used to create this product is new, we expect that others will be able to substantially reproduce our patented results within XX years. To remain on the leading edge of this product, we will need to devote approximately XX% of revenues toward research and development. Also due to the fast changing nature of this industry, we will need to retrofit these machines within XX years at customer expense. Our manufacturing plan has considered this.[If general service to be offered is not obvious, such as carpet cleaning, sales rep, lawn care, consulting, etc. explain what service is. Then give a detailed description of your particular service and its uniqueness.]Short Examples:1. Our carpet cleaning machinery is state-of-the-art.2. Our consulting practice will address these specialized areas: [list]3. We will only rep these specific product lines. [list]Even though at this time our expertise is unique in the marketplace, we expect advances to be made and petitors to arise and offer similar services. We will meet this challenge by: Hiring staff specialized in these new areas.Increase our continuing education and training expense. Adding plementary lines.Make regular investments in new equipment.Long Term[My Company] believes very strongly in technical, financial, business and moral excellence. To secure a stable future for all those connected with [My Company] we have set the following long term goals:Present market is estimated at $XXX. Our goal for market share is XX%.We want to be considered by our peers to be the market leader in sales as evidenced by:Trade industry awardsHigh end of scale in financial ratiosMajor market shareTechnical excellence (awards, honors, etc.)Community involvement (Rotary, United Way, etc.)Short TermMarket share goals -First Year XX%Second Year XX%Third Year XX%Fourth Year XX%[Decrease, Maintain] costs through acquisition of new plant and equipment. Increase productivity by investing in employee training and education.Budget for plete puter training for appropriate applications.Set up, Maintain] employee benefit program for continuing college education.Budget for necessary seminars and/or continuingjob-specific education.Maintain state-of-the-art aounting system for careful tracking.Monthly reports on financial status vis-a-vis the industry.Aggressive recruitment of the best technical staff in the industry.Support pany involvement in various local and national charity events.CompetitorsNameAddressCity, StateStrengths:Location - next door to supplier factory, on major artery, close to terminal, etc.Pricing - Low cost producer, known for aggressive pricing policy.Delivery - ships overnight to anywhere in the world.Management - Everyone has an MBA from Harvard.WeaknessesService - takes more than 3 months to receive spare parts. Dedication - If it’s sunny, they’re on the golf course or ski slope.Machinery - Slowly approaching obsolescence unless replaced within six months.Overhead - Spend lavishly on corporate dining room, limousines and champagne.Competitive AdvantagesThe distinctive petitive advantages which [My Company] brings to this market are:Experience in this market. [I/we] have XXX years of hands-on experience in this industry.Sophistication in finance and distribution. This results in my being the low cost supplier in these price sensitive markets.The philosophy of [My Company] is to price not just aording to our costs, but also aording to what the market will pay. Our targeted minimum gross profit margin for a category must be XX%.By pricing to the market, [I/we] will achieve higher sales and therefore increase my buying power. As the amounts of my purchases increase, my per unit costs of shipping decrease and [I/we] will achieve higher discount levels from my suppliers. Through these economies of scale, many items currently on the market can be sold with lower prices, yet a higher profit. Product pricing will include a range of quantity discounts as well as an early payment discount.Rather than being strictly regional, [I/we] will expand into the national market.To control foreign exchange risks, [I/we] will monitor the markets and hedge aordingly. [I/we] will also use overseas bank aounts.With those panies with which [I/we] have established a relationship or are known to be financially secure, [I/we] will work on a pre-pay basis. This allows me greater discounts.A level and policy of Capitalization that will allow me to fully address the respective markets with prehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.A quarterly direct mail campaign directed at both current customers and prospective new customers consisting of an informative newsletter.A toll-free national 800 number will be used for customer orders and inquiries.[I/we] will print plete four-color catalogs on a yearly basis. Price lists will be updated as needed. [I/we] intend to be aggressive in trade magazine advertising.Consideration will also be given to attending trade shows around the country.With this level of capitalization, should an unexpected downturn our, [I/we] will be able to continue operations on a positive scale.Innovation. [I/we] have a history of innovative ideas. [List your most meaningful ideas and any new ideas you have for the future.]The distinctive petitive advantages which [My Company] brings to this market are:Experience in this market. [I/we] have XX years of hands on experience in this industry.Sophistication in management and finance. We are able to run an efficient and lean structure, yet still provide quality service to our clients and customers.Because of the nature of this industry, we will be able to rent office space in more moderately priced buildings. As a unique service pany, we will be able to keep our margins high, allowing us to provide internal financing for growth possibilities.A level and policy of Capitalization that will allow [me/us] to fully address the respective markets with prehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.Our initial marketing campaign will allow us to book a sufficient amount of business so that we can implement our telephone customer service support program.Innovation[I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.]SummaryThrough [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby increasing the amount of profit to be retained in the business. Because of our pricing policy, more people will purchase our merchandise thus increasing the size of the market and we will be increasing our market share. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options:increase serviceincrease advertisingreduce pricesincrease profitsincrease selectionThrough [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby ncreasing the amount of profit to be retained in the business. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options:increase customer serviceincrease advertising expendituresincrease profitsincrease selection of services offeredThis plan will give us tremendous flexibility to use any of these options or a mix of them to effectively attack our target markets and meet our long term goals. This bination of experience, sophistication, capitalization and innovation will assist [My Company] as it strives to reach its sales, profit and return objectives.PricingBefore [I/we] set the price for my plex widgets, [I/we] determined on a unit basis what my costs were going to be. [I/we] then determined what the market price was for the normal widget. At this price it was determined that for all but the lowest sales projections, this product would turn a profit at this price.However, since our plex widgets offer additional features, we felt that we could price it approximately 50% above simple widgets.To test this price, we called a database of 50 large users of simple widgets. We first questioned them about the desirability of our extra features and then asked them directly if this price would be aeptable if such a product were available. We found that 75% of those polled would be interested in this product. Of this 75%, we received 10 firm orders representing approximately 30% of this group.OR:We have determined that the market price is $ XX per unit. This will equal a margin of XX%.OR:Our unit cost has been figured at $XX. We need a margin of XX% to pay our overhead and earn a sufficient profit. Therefore, our selling price will be $XX.Before [I/we] set the price for our [service], [I/we] forecast what our fixed monthly costs were going to be. [I/we] then determined what the market rate for parable services were. At this rate it was determined that for all but the lowestbilling projections, this [Service] would turn a profit at this rate.[Optional, if applicable]However, since our service is unique and demands a higher level of expertise, we felt that we should bill above other parable rates.Market #1General HistoryThe first widget was introduced into the market in 1036. Widgets remained much as the original production until well into the 20th century when puter modeling showed that there could be some enhancements made to the basic widget. The market for widgets has been generally steady with market growth closely following the typical population growth. At this time there are approximately 1,500 panies worldwide making parable simple widgets.Lawn care panies have enjoyed a period of steady growth over the past twenty years. This demand is due to many factors, not the least of which is the advance of lawn care technology. In our proposed marketing area, there are 25 lawn care services. Entry StrategyOur widget has been designed by the latest in puter aided design. We are able to manufacture our plex widgets on puter driven assembly lines using the latest in robotics manufacturing. This gives us a tremendous price advantage. We intend to market our plex widget through all the normal channels available to simple widgets. These include retail, wholesale, and OEM. To perate this market efficiently and swiftly, we intend to initially use mission sales representatives strategically located throughout the USA. We also will start a national advertising campaign targeting the end user in various national publications and on national TV mercials.Our sales representatives will be chosen based on their own experience in the marketplace. It is our intention to hire the best and the brightest among those currently available. Our marketing tests included many of the reps we initially would like to hire.Over the past few years, we have noticed an increase in demand for full lawn care services - not just grass cutting and snow removal. Our puterized office allows us to track our clients needs and schedule house calls on one hours notice.We intend to attack this market very aggressively through the use of:1. A pool of 10 telemarketers.2. House-to-house visits to neighbors of present clients.3. Advertisements in upscale magazines.4. Radio advertisements on weekends.5. Sales calls on real estate management panies.As we are offering a unique service, informing the public of our capabilities is of utmost importance.Growth StrategyAfter having suessfully introduced the plex widget into the American market, our expansion will be in two separate areas: increasing sales in the USA and entering various foreign markets.After we have reached our first year sales goals, we intend to offer our sales reps the opportunity to sell our products exclusively by joining our pany. We expect that a small percentage will desire to remain independent and these will have to be replaced with our own sales force. We intend to develop further sales reps from within by hiring and training them in our own sales methods. We will increase national advertising and begin targeting smaller aounts and specialtyoutlets. Additionally, we will conduct in house seminars for various OEM’s demonstrating how the inclusion of plex widgetry into their own products will increase the value of their products.After having suessfully pleted this entry phase into this market in the geographical are we have chosen, we will then expand our market by doing the following:1. Expand telemarketing pool to 20.2. Increase number of direct sales reps.3. Expand into neighboring cities.Market Size and ShareThe American market for [product/service] is estimated at $8 Billion annual sales based on data furnished by XYZ Survey. We estimate that we can achieve XX% market share within XX years.Marketing data for other markets is in the process of collection.Other MarketsUse the same format for additional markets.Targeting New MarketsTo continue our growth, we will be using the following methods to expand our markets and to increase our new areas of doing business:Customer contact - find out their needsLook for plementary productsTrade showsWorld Trade Center “Network”U.S. Government trade leadsState Government trade leadsOn-line puter prospecting and qualification (DIALOG, D&B, etc.)Market surveysResearch & developmentLocationThis business will be operated at 123 Any Street. This location is desirable because:The traffic flow has been rated at high.The rent is below marketThe building has the necessary facilities to operate this business.The location is convenient for our customers.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, mercial use.OTHER SAMPLE:This business will be operated at 123 Any Street. This location is desirable because:The building is structurally patible for our use.The rent is below marketThe building has the necessary facilities to operate this business.The location is convenient for our freight panies, suppliers, clients and employees.Possibility of expansion in the area.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, mercial use.SAMPLE:We will be using a conventional assembly line method of construction of our plex widgets. Our main supplier of ponent parts will be DEF Manufacturing of Fort Lee, NJ. In the event that they are not able to ship aording to our specifications our secondary supplier will be MNO Amalgamated located inCharlotte, NC. These parts will be shipped to us by motor freight.The actual machinery used in the production line will be manufactured by A&M Machine Tools of Arlington, Texas. They also will be doing maintenance under a service contract. This design of machine and assembly will allows us to produce 24 hours a day as the entire assembly process is fully automated with state-of- the-art robotics of American manufacture.With robotics our labor costs and therefore our production costs will be the lowest in the industry. To maintain our advantage we have established lines of munication with all of our potential machinery suppliers. Most importantly we have an ongoing relationship with several universities and are actively participating in various studies and experiments relating to production methods.These machines also incorporate quality checking by lasers. All products must e within XX% of specifications. Also, at regular intervals we will be using human inspection of products and machines.We do not anticipate generating any toxic materials at this time for these products. However, we will be closely monitoring all production to determine if any hazardousmaterials are being generated. We have contracted with an environmental engineering pany to advise us on any possible problems as well as solutions including legal disposal of all hazardous wastes.We anticipate the following outlays for this capital equipment:A&M Machines $XXXService Contract $XXXResearch & DevelopmentWe have already spent a considerable amount of time in researching and developing our plex widgets. We have a very simple laboratory equipped with the basic research equipment we need. We have thus far been able to discover lighter materials and several cost cutting manufacturing methods. The largest achievement to date is the discovery of a water based lubricant that does not disintegrate in rainstorms. We have called this lubricant “H2Ocus-Pocus”.Presently our research is being supervised by our Technical Director, John Q. Public. He will continue in this capacity. Having been the researcher involved with all our activities to this point, he is well qualified to continue our research efforts.Our next research project will center around using this new lubricant in our manufacturing processes and testing of a new material that has e to our attention.To this point, our research has paid for itself as we have been keying on bringing this new product to market. However, now that we are being more experimental in our research efforts such a continued suess ratio can not be maintained.We have been investigating several potential government (both state and federal) funding sources. Our present program of joint research with the local university has b=proven very beneficial.Historical Financial DataSee “Attachments”[This discussion should include all facts pertaining to your financial statements.]SAMPLE:Ine Statement[Discuss both positive and negative aspects of your ine statements. This is no time for trying to hide the facts.] Balance Sheet[Discuss both positive and negative aspects of your balance sheets. This is no time for trying to hide the facts.]。
台球俱乐部商业计划书的英文
台球俱乐部商业计划书的英文Business Plan for a Billiards Club.I. Executive Summary.This business plan outlines the concept, objectives, market analysis, organizational structure, marketing strategies, financial projections, and risk assessment for a new billiards club in the downtown area of [City Name]. The club aims to provide a premium billiards experience to enthusiasts and casual players alike, while also offering a social and entertainment hub for the community.II. Company Description.Our billiards club will be a unique addition to the downtown entertainment scene. We will offer a range of facilities, including multiple billiards tables, a bar, lounge area, and private rooms for events and tournaments. The club will be designed to cater to both competitiveplayers seeking a high-quality playing environment and casual players looking for a fun and relaxed atmosphere.III. Market Analysis.Target Market: Our target market includes billiards enthusiasts, casual players, as well as individuals seeking a unique entertainment option. We also aim to attract corporate clients for team-building events and private tournaments.Industry Trends: The billiards industry has been experiencing steady growth in recent years, driven by increased interest.。
商业计划书英文范文
商业计划书英文范文篇一:商业计划书提纲写作(中英文)Business Plan Outline - 23 Point Checklist For SuccessDave Lavinsky, ContributorIf you’re looking for funding for a new or existing business, you need a business plan. Your business plan gives lenders and investors the information they need to determine whether or not they should consider your company.Your business plan outline is the first step in organizing yourthoughts. And, when you follow the outline below, you ensure your business plan is in the format that prompts investors and lenders to take action.In the business plan outline below, you will see the ten (10) sections common to business plans, and the twenty-three (23) sub-sections you must complete.Section I – Executive Summary1 – Executive SummaryThe Executive Summary is the most important partof your business plan. Because if it doesn’t interest readers, they’ll never even get to the rest of your plan.Start your Executive Summary with a brief and concise explanation of what your company does. Next, explain why your company isuniquely qualified to succeed. For example, does your management team have unique competencies? Do you have any patents? Are you the first mover in your market? Does a huge, unmet market opportunity exist? Etc.Finally, include a synopsis of your financial projections in your Executive Summary. Specifically, include your expected revenues, expenses and profits for each of the next five years, how much funding you are seeking, and the key uses of these funds.Section II – Company Overview2 – Company OverviewThe Company Overview section provides a brief history of your company.Here you will answer questions such as when and how your organization was formed, what type of legalentity you are, and accomplishments to date.Importantly, your past accomplishments are perhaps the best indicator of potential future success, so be sure to identify and include all key milestones your company has achieved to date. Section III –Industry AnalysisYour Industry Analysis section has two sub-sections as follows: 3 – Market Overview The Market Overview section discusses the size and characteristics of your market. For example, if you are a restaurant, you would include the size of the restaurant market, a brief discussion of sectors (, fast food versus fine dining) and market trends.4 – Relevant Market SizeThe relevant market size is a much more specific calculation of your market size. It is the annual revenue your company could attain if it attained 100% market share. Your relevant market size is calculated by multiplying 1) the number of customers who might be interested in purchasing your products and/or services each year and 2) the amount these customers might bewilling to spend, on an annual basis, on your products and/or services.Section IV – Customer AnalysisYour Customer Analysis section has two sub-sections as follows: 5 – Target Customers Your Target Customers section precisely identifies your current and/or intended customers. Include as much demographic data on your target customers as possible, such as their gender, age, salary, geography, marital status and education.6 – Customer NeedsIn this section of your business plan, specify why customers want or need your products and/or services. For example, do customers care most about speed, quality, location, reliability, comfort, price, value, etc.?Section V – Competitive AnalysisYour Competitive Analysis section has three sub-sections as follows: 7 – Direct Competitors Direct competitors are companies that fill the same customer need you fill with the same solution. Forexample, if you operate an Italian restaurant, other Italian restaurants would be direct competitors. In this section of your business plan, outline who your direct competitors are, and their strengths and weaknesses.8 – Indirect CompetitorsIndirect competitors are companies that fill the same customer need you fill with a different solution. For example, if you operate an Italian restaurant, a French restaurant would be an indirect competitor.In this section of your business plan, outline who your indirect competitors are, and their strengths and weaknesses.9 – Competitive AdvantagesImportantly, identify your Competitive Advantages in this section. Specifically, state what is it about your company that will allow you to effectively compete (and win) against both direct and indirect competitors.Section VI – Marketing PlanYour Marketing Plan section has four sub-sectionsas follows: 10 – Products & ServicesHere is where you give the details of the products and/or services your company offers.11 – PricingDetail your pricing here. In particular, discuss how your pricingrelates to competition. For example, are you the premium brand? The low cost brand?Discuss your expected branding based on your chosen pricing model. 12 – Promotions Plan Your promotions plan details the tactics you will use to attract new customers. For example, you might choose radio advertising, oronline pay-per-click ads, or press releases, and so on. In this section, detail each form of promotions you will use.13 – Distribution PlanYour Distribution Plan outlines the ways in which customers can buy from you. In many cases, they can only buy directly from you,perhaps at your physical location or web address.In other cases, you might have distributors or partners who sell your products or services. In such a case, detail this structure.Section VII – Operations PlanYour Operations Plan section has two sub-sections as follows: 14 – Key Operational ProcessesYour Key Operational Processes are the daily functions your business must conduct. In this section, you will detail these functions. For example, will you maintain a Customer Service department? If so, what specific role will it fill?By completing this section, you’ll get great clarity on the organization you hope to build.15 – MilestonesIn this section of your business plan, list the key milestones you hope to achieve in the future and the target dates for achieving them.Here is where you set goals for specific and critical undertakings, such as when a new product will be created and launched, by when you plan to execute new partnerships, etc.Section VIII – Management TeamYour Management Team section has three sub-sections as follows: 16 – Management Team Members This section details the current members of your management team and their backgrounds.17 – Management Team GapsParticularly if you’re a startup venture, you will have holes in your team; roles that you’d like to fill later. Identify such roles here, and the qualifications of the people you will seek later to fill them. 18 –Board MembersIf you maintain a Board of Advisors or Board of Directors, detail your Board members and their bios in this section.Section IX – Financial PlanYour Financial Plan section has four sub-sections as follows: 19 – Revenue ModelAs simple as it seems, this section of your business plan gives clarity on how you generate revenues. Do you sell products? Do you sell advertising space? Do you sell by-products, like data? Do you sellall of the above?20 - Financial HighlightsYour full financial model (income statement, balance sheet and cash flow statement) belong in your Appendix, but in this section you’ll include the highlights. For instance, include your revenues, key expenses, and projected net income for the next five years. 21 – Funding Requirements/Use of Funds If you are seeking funding for your company, detail the amount here, and importantly for what you will use the funds.篇二:商务英语写作(商业计划书写作格式)商务英语写作:商业计划书写作格式XX-03-24 13:39:08 来源:爱词霸资讯官网封面 (Title page)企业的名称和地址Name and address of business负责人的姓名和地址Name(s) and address(es) of principals企业的性质Nature of business报告机密性的陈述Statement of confidentiality目录 (Table of contents)1. 概述/总结 (Executive summary)2. 行业及市场分析 (Industry analysis)对未来的展望和发展趋势 (Future outlook and trends)竞争者分析 (Analysis of competitors)市场划分 (Market segmentation)行业预测 (Industry forecasts)3. 企业的描述 (The description of the venture)企业的宗旨和目标(Mission statement and objectives)产品或服务的描述 (Description of the product or service)企业的规模 (Size of business)产品的进一步开发(Future potential/product development)竞争优势 (Competitive advantage)办公设备和人员 (Office equipment and personnel)创业者的背景 (Backgrounds of entrepreneurs)4. 生产计划 (Production plan)制造过程/被分包的数量 (Manufacturing process / amount subcontracted)选址 (Location)厂房 (Physical plant)机器和设备 (Machinery and equipment)原材料的供应情况 (Sources of raw materials to be supplied)生产能力和提高的可能性 (Output limitations, if any, and scale-up possibilities)质量控制计划 (Quality control plans)5. 营销计划 (The marketing plan)定价 (Pricing)分销 (Distribution)促销 (Promotion)产品预测 (Product forecasts)预见的涨价 (Anticipated mark-up)竞争对手的反应 (Competitors’ response)市场份额预测 (Market share projection)控制 (Controls)6. 组织计划 (Organizational plan)所有权的形式 (Form of ownership)合作者或主要股权所有人的身份 (Identification of partners or principal shareholders)负责人的权利 (Authority of principals)管理层成员的背景 (Management team background) 组织成员的角色和责任(Roles and responsibilities of members of organization)7. 风险与对策分析(Assessment of risks)企业弱点的评价 (Evaluate weakness if business)新技术 (New technologies)应急计划 (Contingency plan)8. 财务计划 (Financial plan)各种业绩比率和投资回报 (Summary of performance ratios, ROI etc.)销售预测 (Sales forecasts)财务预测的假设(Assumptions underpinning financial forecasts)损益表(Income statement / Profit and loss statement)预测现金流量表 (Cash flow projections)资产负债预估表 (Pro forma balance sheet)量本利分析 (Break-even analysis)资金来源和运用 (Sources and applications of funds)9. 融资需求 (Financing requirements)融资前的活动小结 (Summary of operations prior to financing)现在的股东和未付债款 (Current shareholders, loans outstanding)资金需要量及时间 (Funds required and timing)投资回报 (The deal on offer)资本负债比率和盈利与利息比率(Anticipated gearing and interest cover)投资者退出方式 (Exit routes for investors)附录 (Appendix)1. 管理人员简历 (Management team biographies)2. 职业咨询人员背景(Names and details of professional advisors)3. 技术参数和图纸 (Technical data and drawings)4. 专利、版权、设计等(Details of patents, copyright, designs)5. 审计的报表 (Audited accounts)6. 信件 (Letters)7. 市场调研数据 (Market research data)8. 租约或合同 (Leaser or contracts)9. 供应商的报价单 (Price lists from suppliers)10. 客户的订单 (Orders from customers)篇三:商业计划书英文版(免费) txt格式Exhibit 2 KEY FACTORS FOR SUCCESS OF INNOVATIVE START-UPS Ideas . Degree of innovation . Scope . Patent Capital . Availability/amount . Needs/ responsibilities . Exits for investors People . Inventors . Entrepreneurs . Team members Traditional service providers . Attorneys . Patent lawyers . Tax consultants/ accountants . Market researchers Network and exchange . Coaching . Networking . Team building . Innovative service provider –Venture capitalists –Headhunters –Angel investors –High-tech start-up consultants 1. THE ROUTE FROM CONCEPT TO COMPANY New, innovative companies generally try to grow from start-ups into established companies within 5 years. But they can seldom finance their activities alone along the way. Rather, they are dependent on professional investors with considerable financial clout. For entrepreneurs, financing is a critical question – the business plan must thus be consideredfrom the point of view of potential investors right from the outset. Success factors Successful companies arise from a combination of five elements (Exhibit 2).1. No business concept, no business Having an idea is just the beginning of the creative process. Many entrepreneurs are initially infatuated with their inspiration, losing sight of the fact that their idea is the point of departure for a long process of development which must face – and withstand – tough challenges before it can enjoy financing and market success as a mature business concept.2. Money matters Without somebody who invests money into the idea to grow it into a viable business, this business will never become a reality. From early on, therefore, much attention must be paid to convincing investors to provide the necessary funding. 3 Exhibit 3 STAGES OF START-UP DEVELOPMENT Business idea generation Business plan preparation Start-up and growth Established company Interest of investors Financing decisions Exit of initial investors3. No entrepreneurs, no enterprise Growing newfirms is not a one-person job. It can only succeed with a team of, usually, three to five entrepreneurs whose talents are complementary. Putting together well-functioning teams is a difficult process – one that takes time, energy, and an understanding of human nature. Do not lose any time in putting your team together and work on perfecting it throughout the entire start-up process. The characteristics of a high-performance management team are discussed in more detail in section of this Guide. 4. Traditional service providers will help you clear the first hurdles You will often need the advice of professional service providers, such as patent lawyers, tax advisors, and market researchers - especially at the beginning. Getting the right information early (, for registering a patent) can have consequences for later success or failure. 5. Strong networks are a "shot in the arm" for every new company Professional guidance for potential entrepreneurs through a network of sponsors, entrepreneurs, venture capitalists, and service providers is decisive in transforming viable ideas intoreal companies. Prime examples for such regional networks can be found in Silicon Valley and the Boston area. Stages of development The typical progression of the start-up and development of growing companies into established firms can be subdivided into three stages. The end of each stage serves as a milestone for venture capitalists by which to gauge the status of their investment. Being familiar with each stage and the challenges it poses may spare you wasted energy and disappointment. Please note, however, that the three stages in the development of a functioning start-up do not match the three phases in the development of a business plan within the framework of this competition (see Exhibit 3). If you intend to be successful, this start-up process should influence both your activities as the initiator of a business concept and your path toward forming your own company. To a large extent, it is the demands of investors that will determine how you must approach the individual stages of the start-up.4 Stage 1: Business idea generation The beginning isthe inspiration – your solution to a problem. It must be evaluated to determine if it delivers an actual customer value, whether the market is big enough, and just how big it will be. The idea itself has no intrinsic economic value. It acquires economic value only after it has been successfully transformed into a concept with a plan and implemented. You will need to start putting together your team as soon as possible, finding partners who can develop your product or service until it is ready for market (or at least until shortly before). In the case of products, this stage usually involves a functioning prototype. You will most likely have to do without venture capital during this stage. You will still be financing your plan with your own money, help from friends, perhaps state research subsidies, contributions from foundations, or other grants. Investors refer to this as "seed money," as your idea is still a seedling, not yet exposed to the harsh climate of competition. Your objective at this stage is to present your business concept and market – which forms the foundation of your new company – so clearlyand concisely as to pique the interest of potential investors in helping you cultivate your idea further. Stage 2: Business plan preparation。
国际商务英语写作模板:商业计划书
国际商务英语写作模板:商业计划书篇一:商业计划书模板---英文版精编资料商业计划书模板---英文版BUSINESS PLAN TEMPLATEBUSINESS PLAN[My Company]123 MainStreetAnytown, USA -4567[Your Name][DATE]TABLE OF CONTENTS...商业计划书商业计划书模板---英文版BUSINESS PLAN TEMPLATEBUSINESS PLAN[My Company]123 Main StreetAnytown, USA 10000123-45671[Your Name][DATE]2TABLE OF CONTENTSExecutiveSummary ........................................... ................................................... .. (1)Management ........................................ ................................................... ................................................... . (2)[Company] History ........................................... ................................................... .. (5)[Product/Service] Description ....................................... ................................................... . (7)Objectives......................................... ................................................... ................................................... .. (9)Competitors ....................................... ................................................... ................................................... .. (10)Competitive Advantages ........................................ ................................................... .. (11)Innovation ........................................ ................................................... ................................................... . (13)Pricing ........................................... ................................................... ................................................... (14)Specific Markets ........................................... (15)Growth Strategy .......................................... ................................................... . (16)Market Size and Share ............................................. ................................................... (17)Targeting New Markets ........................................... ................................................... . (18)Location .......................................... ................................................... ................................................... .. (19)Manufacturing Plan .............................................. (20)Research & Development ....................................... ................................................... . (21)Historical Financial Data .............................................. ................................................... .. (22)Proforma Financial Data .............................................. ................................................... .. (23)Proforma Balance Sheet ............................................. ................................................... (26)Cost Control ........................................... ................................................... (27)Effects of Loan or Investment ........................................ ................................................... (28)Attachments ....................................... ................................................... ................................................... . (29)3Executive Summary [My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:[Startup, growth] opportunities exist in [Product/Service].The need for use of efficient distribution (转载于: 小龙文档网:国际商务英语写作模板:商业计划书)and financial methods in these overlooked markets.[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.Several other prospective [customers/clients] have expressed serious interest in doing business within six months. [I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study. The basic components of this plan are:1. Competitive pricing2. Expand the markets3. Increased advertising4. Lower our unit costs,5. Thereby achieving higher profits.1. Sign contracts2. Increased advertising3. Increase office staffTo this end, [I/we] need investment from private individuals and/or companies. A total of $XXX isbeing raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation].Financial Goals Sales Net Income Earnings pershareYear 1 $25,000 .01 Year 2 $250,000 .12 Year 3 $375,000 .141Management[Name] [Title]??[Experience]??Sales growth from zero to $1,000,000 in five years.??Led market in market share - 30%.Formulated advertising budgets & campaigns.Pioneered new distribution channels. Established national sales force.Established national repair & service centers.Brought new and innovative products to the market.Designed point-of-purchase materials.[Education}University of BostonBoston, MA- Computer SciencesPresidentJohn Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has had experience in the widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987.篇二:商务英语写作(商业计划书写作格式)商务英语写作:商业计划书写作格式XX-03-24 13:39:08 来源:爱词霸资讯官网封面 (Title page)企业的名称和地址Name and address of business负责人的姓名和地址Name(s) and address(es) of principals企业的性质Nature of business报告机密性的陈述Statement of confidentiality目录 (Table of contents)1. 概述/总结 (Executive summary)2. 行业及市场分析 (Industry analysis)对未来的展望和发展趋势 (Future outlook and trends)竞争者分析 (Analysis of competitors)市场划分 (Market segmentation)行业预测 (Industry forecasts)3. 企业的描述 (The description of the venture)企业的宗旨和目标(Mission statement and objectives)产品或服务的描述 (Description of the product or service)企业的规模 (Size of business)产品的进一步开发(Future potential/product development)竞争优势 (Competitive advantage)办公设备和人员 (Office equipment and personnel)创业者的背景 (Backgrounds of entrepreneurs)4. 生产计划 (Production plan)制造过程/被分包的数量 (Manufacturing process /amount subcontracted)选址 (Location)厂房 (Physical plant)机器和设备 (Machinery and equipment)原材料的供应情况 (Sources of raw materials to be supplied)生产能力和提高的可能性 (Output limitations, if any, and scale-up possibilities)质量控制计划 (Quality control plans)5. 营销计划 (The marketing plan)定价 (Pricing)分销 (Distribution)促销 (Promotion)产品预测 (Product forecasts)预见的涨价 (Anticipated mark-up)竞争对手的反应 (Competitors’ response)市场份额预测 (Market share projection)控制 (Controls)6. 组织计划 (Organizational plan)所有权的形式 (Form of ownership)合作者或主要股权所有人的身份 (Identificationof partners or principal shareholders)负责人的权利 (Authority of principals)管理层成员的背景 (Management team background) 组织成员的角色和责任(Roles and responsibilities of members of organization)7. 风险与对策分析(Assessment of risks)企业弱点的评价 (Evaluate weakness if business)新技术 (New technologies)应急计划 (Contingency plan)8. 财务计划 (Financial plan)各种业绩比率和投资回报 (Summary of performance ratios, ROI etc.)销售预测 (Sales forecasts)财务预测的假设(Assumptions underpinning financial forecasts)损益表(Income statement / Profit and loss statement)预测现金流量表 (Cash flow projections)资产负债预估表 (Pro forma balance sheet)量本利分析 (Break-even analysis)资金来源和运用 (Sources and applications offunds)9. 融资需求 (Financing requirements)融资前的活动小结 (Summary of operations prior to financing)现在的股东和未付债款 (Current shareholders, loans outstanding)资金需要量及时间 (Funds required and timing)投资回报 (The deal on offer)资本负债比率和盈利与利息比率(Anticipated gearing and interest cover)投资者退出方式 (Exit routes for investors)附录 (Appendix)1. 管理人员简历 (Management team biographies)2. 职业咨询人员背景(Names and details of professional advisors)3. 技术参数和图纸 (Technical data and drawings)4. 专利、版权、设计等(Details of patents, copyright, designs)5. 审计的报表 (Audited accounts)6. 信件 (Letters)7. 市场调研数据 (Market research data)8. 租约或合同 (Leaser or contracts)9. 供应商的报价单 (Price lists from suppliers)10. 客户的订单 (Orders from customers)篇三:英文商业计划书模板英语商业计划书(Business Plan)第一讲:概述第二讲:现状分析第三讲:目标确定第四讲:组织结构第五讲:产品分析第六讲:市场分析第七讲:市场策略第八讲:生产分析第九讲:财务分析第十讲:附件第一讲:概述(executive summary)概述是整个商业计划的第一部分,相当于整个商业计划的浓缩,使整个商业计划的精华所在。
商业计划书模板大纲(中英文版)
Business Plan Template商业计划书模板大纲1.Table of Contents 目录2.Executive Summary 计划摘要(应在最后才写; 内容应握要精简, 约2页纸)3. General Company Description: 公司介绍- What business will you be in? 公司做甚么生意- Mission statements (optional) 营商使命- Company Goals and Objectives 公司目标和目的- Business philosophy: What is important to you in business? 营商哲学- 对你的生意来说, 甚么是重要的?- To whom will you market you products? 谁是你的目标客户- Describe your industry. How will your company be poised to takeadvantage of them 描述你所属的行业, 你如何抓紧这契机- Describe your most important strengths and core competencies 描述你的优势和竞争能力- Legal form of ownership 公司结构和注册形式4. Products and Services: 产品和服务- Describe in depth your products or services 详细介绍产品或服务- What factors will give you competitive advantages or disadvantages? 哪些因素会给你竞争上的优势或不利- What are the pricing, fee or leasing structures..? 收费/定价如何5. Marketing Plan 市场推广计划Market research (primary and secondary): 市场调查- Primary – your own data 第一手的- 自己收集的数据数据- Secondary – published information 第二手的- 公开的数据数据Economics (facts about your industry) 经济数据(所属行业的状况):- Market size 市场规模- Your market share 你占的市场份额- Market demand 市场需求- Market trend 市场趋势- Growth potential 发展潜力- Barriers of entry 入行障碍; 如: 高科技、高成本、工会限制等- How will you overcome the barriers? 如何克服这些障碍- Impact to your business (from change of technology, government regulations, economy, your industry) 对你生意有影响的事情(如: 科技的转变、政府法例、经济环境、所属行业等)Products 产品- Features and Benefits 工能与效益(从客户的角度考虑); 售后服务如何? Customers 客户- Target individual customers (age, gender, location, income level, socialclass and occupation, education, etc.) 目标个人客户(年龄、性别、地点、收入、社会阶层、职业、教育等)- Target business customers (industry, location, size of firm, quality,technology, etc. ) 目标商业客户(行业、地点、公司规模、质量、科技等)Competition 竞争- Major competitors (names and addresses) 主要竞争对手(公司名和地址)- Indirect competitors 简接竞争对手- Niche 优胜之处- Strategy (利用优胜之处) 制定市场推广策略- Promotion 宣传(媒体广告、宣传单张、互联网等)- Promotion budget 宣传费预算- Pricing 定价- Proposed location 营商地点(交通、人流、泊车、治安等)- Distribution channels 分销渠道- Sales Forecast (include best & worst scenarios) 销售预测(应包括最好和最坏的情况)6. Operational Plan 营运计划--日常运作情况- Production (products or services produced) 生产(产品或服务)- Location 作业地点(内外装璜、设备、卫生等)- Business Hours 营业时间- Legal Environment 法律环境- Personnel 人力资源- Inventory 货存- Suppliers 供货商- Credit Policies 赊账政策- Managing your Account Receivables 应收帐控管- Managing your Account Payable 应付账控管7. Management and Organization 管理和组织- Professional and Advisory Support (e.g. board directors, managementadvisory board, attorney, accountant, insurance agent, banker, consultant,mentor and key advisors, etc.) 专业人仕和顾问的支持,(如: 董事局成员、管理咨询团队、律师、会计师、保险顾问、银行家、商业顾问等)8. Personal Financial Statement 个人财务报表- for each owner and major shareholder 东主和主要股东9. Startup Expenses and Capitalization 开业启动费和股本- contribution by each investor and ownership percentage 每名股东的投资额及其股权10. Financial Plan 财务计划- 12-month Profit & Loss projection 未来12 个月收支损益预计- 4-year profit projection (optional) 未来4 年营利预计(随意的)- Projected cash flow 预计现金流情况- Opening day Balance Sheet 开业时的资产负债表- Break-Even Analysis 盈亏平衡分析11. Appendices (e.g. advertising materials, industry studies, market research studies, copies of lease and contracts, maps and photos of location, list of assets available as collateral for a loan, detailed lists of equipment owned or to be purchased, etc.) 附件(如: 广告单张、行业报告、市场研究报告、租约和合约副本、营业地点的地图和相片、可作为贷款抵押的资产、自置或准备购置器材列表等)12. Refining the Plan—The above is a generic business plan template, you should refine your plan accordingly depending upon your purposes. 以上是撰写商业计划书一般的基本纲要,你应按不同需要而适当地修改计划书For Raising Capital 用于资金筹集:For Bankers: 银行贷款- Amount of loan needed 贷款额- How the funds will be used 如何使用该笔款项- How will it make the business stronger 此举如何协助生意发展- Repayment terms 还款条款- Collateral offered 抵押品For Investors: 找寻投资者- Funds needed in short-term or 2 to 5 years 短期或2 至5 年内所需资金- How the fund will be used 如何使用该笔款项- How will it make the business grow 此举如何协助生意发展- Estimated return on investment 预计投资回报- Exit strategy for investors 投资者退股选择- Investors ownership and management control to the business 投资者的股份和管理权For Type of Business 用于不同形式的生意:Manufacturing 制造业- Planned production level 计划生产数量- Prices per product line 生产成本- Gross profit margin 总边际利润- Production capacity 生产力- Purchasing and inventory management 采购和库存管理Services Businesses 服务业- Key competitive factors 主要竞争因素- Pricing 收费- Quality control 质量控管- How to measure labor productivity 如何计算生产力- Credit, payment and collection policies 信用、结账及收帐政策- How to keep client base 如何保存客户数据High Technology Companies 高科技公司- Industry outlook 行业前景- Information systems 咨讯系统能否应付快速的市场转变- Strength of research and development 研究与发展的能力- How does the company protect intellectual property, avoid technological obsolescence, supply necessary capital, retain key personnel, etc 公司如何保护知识产权、避免科技过时、提供所需资金、保留重要员工等Retail Business 零售生意- Company image 公司形像- Pricing 如何定价- Inventory level 货存控管- Customer service policies 客户服务政策- Location 营商地点- Promotion 广告宣传。
商业计划书英文模版
ConfidentialConfidentialityThis business plan is the property of the Company and is considered to be strictly confidential. It contains information intended only for the person to whom it is transmitted. With receipt of this plan, recipient acknowledges and agrees that: i) in the event recipient does not wish to pursue this matter, this document will be returned, at the address listed above as soon as possible; ii) the recipient will not copy, fax, reproduce, divulge, or distribute this confidential plan, in whole or in part, without the expressed written consent of the Company; iii) all of the information herein will be treated as confidential material with no less care than that afforded to your own company confidential material.This Business Plan contains forward-looking statements which involve risks and uncertainties. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of certain factors, including those set forth under "Risk Factors" and elsewhere in this Business Plan.Table of ContentsEXECUTIVE SUMMARY (3)MISSION STATEMENT (4)INDUSTRY AND MARKETPLACE ANALYSIS (5)D ESCRIPTION OF THE I NDUSTRY AND M ARKET (5)C USTOMERS AND M ARKET S EGMENTATION (5)C OMPETITION (5)T HE B USINESS O PPORTUNITY (6)THE INNOVATION – PRODUCT OR SERVICE DESCRIPTION (7)O VERVIEW OF THE P RODUCT OR SERVICE (7)P RODUCT B ENEFITS (7)T ECHNOLOGY (7)P RODUCT C OMPARISON (7)F UTURE P RODUCT R OADMAP (7)THE BUSINESS STRATEGY (8)T HE B USINESS S TRATEGY (8)M ETHODS OF D OING B USINESS (8)F UTURE O PPORTUNITIES (8)MARKETING AND SALES (9)M ARKET R ESEARCH (9)M ARKETING P LAN (9)T ARGET M ARKETS (9)RESEARCH AND DEVELOPMENT (10)OPERATION / MANUFACTURING (11)MANAGEMENT AND OWNERSHIP (12)FUNDS REQUIRED AND THEIR USES (13)FINANCES (14)A SSUMPTIONS (14)S ALES F ORECAST (14)O PERATING E XPENSES (14)P ROFIT &L OSS (14)C ASH F LOW (14)NPV AND B REAK E VEN P OINT (14)BIBLIOGRAPHY (15)APPENDICES (15)Executive Summary(2-3 pages)The purpose of this section is to provide a short introduction to the company and clearly define the unique competencies of the company, which will ensure its success. This section should include the following:• A summary of the mission statement & the vision.•Company background (if relevant) including date of establishment, financial and marketing achievements etc.•Industry and Market Summary.•The Business Opportunity.• A summary of the Innovation.•Business Strategy summary.•Marketing and Sales.•Research and Development.•Operations/ Manufacturing.•Management and Ownership.•Funds Required.•Financial Summary.Mission Statement(1-3 page)The purpose of this section is to provide the mission and vision of the company. This section should include:•Who we are•What we do (product/service)•How we do it (technology)•For whom we do it (customer segment, needs)•Vision•Company background (if relevant) including date of establishment, financial and marketing achievements, etc.Industry and Marketplace Analysis(4-6 pages)The purpose of this section is to provide the investor with background on the industry and its growth potential.Description of the Industry and MarketThis section should include the following:•Description of the industry•Industry size today (in $ and or units), Forecasted industry size in 3-5 years •What are the major drivers for growth? For example, are products becoming more affordable, easier-to-use, faster, greater performance? Is there increased awareness about the industry that might be driving growth? Is positive user experience driving growth?•What trends are emerging in the industry? For example, are there standards in the industry? Are there new technologies coming out? Are big companies becoming interested in the industry? Is there a tendency towards consolidation? Where is the market heading?•Industry’s value chain (a diagram is recommended)Customers and Market Segmentation•How is the market segmented? By price, application, etc.? What is the size, the growth rate and the needs of the targeted market segment?•Who are your immediate customers, who are the end users?CompetitionThe purpose of this section is to present factors that influence competition in your industry, to present who your main competitors (or competitors’ groups) are a nd your strengths / weaknesses vis-a-vis each competitor (or group).•What are the crucial competitive factors in your industry? Price, reliability, compliance with standards, installed base, time-to-market, technological innovation, availability of customer support?•Who are the main competitors’ groups? Provide a short description of each group, the differentiating aspects of their products, corporate resources, market positioning, etc. Who are their customers? Include a summary table that compares the competing solutions and your proposed solution.The Business OpportunityThe purpose of this section is to explain the market need for the product / service. The idea is to show what is lacking in the industry and the business benefits that will be gained by resolving these issues. Note that these issues should correspond with the problems that your new product will resolve.This section should include the following:•What are the key needs of the customers in the target segment?•What are the challenges that the industry is facing (that the new innovation responds to)? For example, are products unreliable, highly fallible, incompatible, require long training periods, provide poor performance, expensive, not broadly available?•What will be the business results for users if these challenges are overcome?For example, greater productivity, lower costs, shorter time-to-market•What will be the business results for users in $ / % terms? For example, costs will be cut by $x, productivity will be increased by x%.•Who has the most to gain for these improved business benefits? Who is hurting the most from the fact that the industry has not yet overcome the challenges described above? Who will be willing to pay for the improved business benefits?•What is the revenue opportunity?The Innovation – Product or Service Description(3 – 5 pages)The purpose of this section is to present the new product or service and show how it will overcome the challenges presented above.Overview of the Product or Service•What is the new product / service which the company is proposing?•What stage of development is it in?•What is the quantum leap that makes your solution superiorProduct Benefits•What are the benefits of the new product / service to the different markets?How does it resolve the challenges described above?•Who will reap these benefits?TechnologyOn which technology is the product/service based? Is this technology unique?How central is the technology to the product? What is its expected life cycle and future generations? Is it patented? Are there substitute technologies?Product ComparisonConduct a comparative analysis of your product and resources vs. the competing solutions. This should include comparison of track record and reputation, market penetration, technological capabilities, strengths and weaknesses of each product, target markets, ability to meet customer requirements, feature comparison, price comparison, etc. (presenting in a table is recommended)Future Product Roadmap•What is the future product roadmap? What additional products might the company develop in the future?The Business Strategy(3-5 pages)The Business Strategy•SWOT analysis•Porter's Model - 5 competitive Forces•You should discuss your competitive advantage, how is it achieved, what are the resources that you have or willing to develop in order to achieve sustainable competitive advantage.•What will the company sell and to whom? How is it going to make money? •Which stages of the value-added chain does the firm occupy? Who are its suppliers, who are its immediate customers, what marketing channels does the firm use? How does the production, marketing and after-sales servicing? •How do you chose your gereic strategy? How is the firm going to position itself in the industry: niche player, differentiator or cost leader?Methods of Doing Business•What are the revenue streams?Future Opportunities•What are the plans for the future? Market expansions, new products, new directions.Marketing and Sales(4-5 pages)The purpose of this section is to define the marketing strategy: the specific market segments the company will be operating in and how the company will penetrate those segments.Market Research•What are the main results of the market research?•What are the conclusions derived from the market research results? Marketing Plan•Marketing mix –4Ps. How will the company achieve its sales / market share goals? What are the distribution channels? What will be the pricing policy? What advertising / PR activities will be required? What is the advertising and PR budget and its allocation to the media channels?Target Markets•Have potential customers in each market segment been contacted? What feedback has been received from potential customers in each target market segment? Any signed agreements?•Which markets will the company focus on first and why?•What are the market share goals for the company –short term and long term?Research and Development(2-3 pages)The purpose of this section is to present a detailed plan of the R&D program including milestones and a description of the time and resources required to achieve those milestones.This section should include:•What R&D has been done to date? What stage is development at: alpha, beta, stage I-IV?•How long will it take to develop the product / service until it is ready for commercial use? Following is a sample Gantt chart for this purpose:•What resources will be required – equipment and manpower? How much will it cost? This can also be provided in graph form.•How does the technical support program work? What kind of support is needed?Operation / Manufacturing(2-3 pages)The purpose of this section is to present the company’s manufacturing capabili ties. This section should include the following:•Production procedures –What parts of the production process are performed in-house? What parts are produced by subcontractors?•How are suppliers selected? What are lead time requirements? What is the risk of critical element shortages?•Production facilities and capabilities•ISO 9000 compliance?•Peoduct/ service cost estimations.Management and Ownership(2-3 pages)The purpose of this section is to provide a profile of the company’s core management team and its owners.This section should include:•Profile of each of the key managers•Plans for recruiting key personnel•Organization chart•Profile of company owners / BOD•Short profiles of the advisory board membersFunds Required and Their Uses(1-2 pages)The purpose of this section is to describe to investors how their investment funds will be spent and how much additional funding will be required and when.This section should include:•Current funding requirements – amount, when•Funding requirements over the next 3-5 years•Use of proceeds –capital expenditures, working capital, debt retirement, acquisitions•Exit and long range financial strategies (liquidating investors’ positions) –going public, leveraged buyout, acquisition by another companyThis can be provided in table form as follows:Finances(3-4 pages)The resolution of the financial documents should be on monthly basis for the first year, quarterly basis for the second year, and annual basis for the next 3 years. AssumptionsSales ForecastAn example of forecasted sales:Operating ExpensesProfit & LossCash FlowNPV , Break Even Point, Return On InvestmentBibliography(1-3 pages)AppendicesThe appendices are where you collect the documents that support the body of the business plan.Detailed Finanacial Statements:Profit & Loss StatementBalance SheetCash FlowMonthly Cash Flow for the 1st yearBreak-even analysisFinancial assumptionsMarket Research – Questionnaire, Methodology and Results Detailed development timelineDetailed operations layoutRisk Factors。
英文版商业计划书.融资.路演.金融
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关于包包的英文版商业计划书
关于包包的英文版商业计划书In our fast-paced modern world where fashion and practicality converge, the accessory industry has witnessed a surge in demand for stylish and functional bags. Recognizing this burgeoning market, we present a comprehensive business plan for a premium bag brand, poised to captivate consumers with its unique blend of fashion-forward designs and unwavering commitment to quality craftsmanship.Our brand ethos revolves around the art of marrying form and function, creating bags that effortlessly transition from the boardroom to the bustling city streets. Each piece is meticulously designed with the discerning individual in mind, catering to their desire for sophistication, versatility, and superior quality. Through our exceptional product offerings, we aim to elevate the everyday carrying experience, transforming the ordinary into the extraordinary.At the heart of our brand lies a deep appreciation for exceptional materials and artisanal techniques. We source only the finest leathers, textiles, and hardware from reputable suppliers, ensuring that every component reflects our unwavering commitment to excellence. Our team of skilled artisans pour their passion and expertise into everystitch, carefully crafting each bag with precision and attention to detail that sets our products apart.Innovation is the driving force behind our brand, as we continuously seek to push the boundaries of bag design. Our in-house design team draws inspiration from global fashion trends, cutting-edge technologies, and the ever-evolving needs of our customers. By combining timeless elegance with modern functionality, we create bags that not only make a statement but also seamlessly integrate into the lives of our customers.Our product lineup will encompass a diverse range of offerings, from sleek briefcases and totes for professionals to stylish backpacks and crossbody bags for those on-the-go. Each category will feature a curated selection of designs, colors, and materials, allowing our customers to express their unique style while enjoying the uncompromising quality and durability that our brand represents.To complement our exceptional products, we will provide an unparalleled customer experience that sets us apart from the competition. Our dedicated team of sales associates will receive extensive training in product knowledge and customer service, ensuring that every interaction is personalized, informative, and tailored to individual needs. Additionally, we will implement a seamless omnichannel strategy, enabling customers to shop ourcollections both in-store and online, providing a cohesive and convenient retail experience.Sustainability and ethical practices will be at the forefront of our operations. We are committed to minimizing our environmental impact by implementing eco-friendly practices throughout our supply chain and production processes. Furthermore, we will prioritize fair labor practices and partner with organizations that share our values, fostering a responsible and transparent business model.As we embark on this exciting journey, our ambitious growth strategy will encompass a phased expansion approach. Initially, we will establish a strong presence in key metropolitan areas, targeting fashion-conscious consumers and professionals. Simultaneously, we will invest in a robust e-commerce platform, leveraging digital marketing strategies to expand our reach and foster a global customer base.With unwavering dedication to quality, innovation, and exceptional customer service, our brand is poised to redefine the bag industry. We are confident that our unique product offerings, commitment to sustainability, and unparalleled retail experience will resonate with discerning consumers, propelling our brand to the forefront of the luxury accessories market.。
特色餐厅商业计划书英文
特色餐厅商业计划书英文Opening a unique restaurant is an exciting venture that requires careful planning and execution. 开设一家独特的餐厅是一项充满挑战的创业,需要认真的规划和执行。
Before diving into the operational and financial aspects of the business, it is crucial to have a clear concept and theme for the restaurant. 在深入研究餐厅的运营和财务方面之前,对餐厅的概念和主题有清晰的认识非常重要。
The concept and theme will shape the overall ambiance, menu, and target audience of the restaurant. 不同的概念和主题会影响餐厅的整体氛围、菜单和目标顾客群。
It is vital to conduct thorough market research to understand the demand for your unique concept and to identify potential competitors. 进行全面的市场调研是至关重要的,以了解独特概念的需求,并确定潜在竞争对手。
Moreover, creating a detailed business plan that outlines the concept, target market, marketing strategy, and financial projections is essential to secure funding from investors and lenders. 此外,制定详细的商业计划,概述概念、目标市场、营销策略和财务预测,对于获得投资者和贷款人的资金支持至关重要。
计划书英文
计划书英文六篇计划书英文篇1英语商业计划书(Business Plan)第一讲:概述第二讲:现状分析第三讲:目标确定第四讲:组织结构第五讲:产品分析第六讲:市场分析第七讲:市场策略第八讲:生产分析第九讲:财务分析第十讲:附件第一讲:概述(executive summary)概述是整个商业计划的第一部分,相当于整个商业计划的浓缩,使整个商业计划的精华所在。
一般将概述放在最后书写,页数应控制在2页以内。
概述应包括的基本内容有:企业的宗旨,例如:In 20xx, ABC Corporation was created to...Now, ABC Corporation is at a point where…背景介绍,例如:For many years people have…The condition of the industry today is such that…产品或服务及市场竞争情况,例如:We have just completed the development of S30 – a noveland proprietary construction toolCompared to competitive products, our s30 can…企业目标,例如:Our objective, at this time, is to propel the company into aprominent market position. We feel that within 5 years ABCCorporation will be in a suitable condition for furtherexpansion, an initial public offering or profitable acquisition.To accomplish this goal we…管理团队和管理组织,例如Our management team consists of 5 men and womenWhose backgrounds consist of 10 years of marketing wi th…市场策略,例如:The fundamental thrust of our marketing strategyconsists of…财务状况和计划,例如:In 5 years we will have… and our investors will beable to…结论,例如:ABC Corporation enjoys an established track-record ofexcellent support for our customers. Their expressions ofsatisfaction and encouragement are numerous, and weintend to continue our advances in the…第二讲:现状分析(present situation)这部分尽可能简明扼要而又全面地介绍公司的情况,以及公司所在行业的信息。
旅行摄影商业计划书英文
旅行摄影商业计划书英文Business Proposal: Travel Photography Company1. Executive SummaryWe are delighted to present our business plan for a travel photography company. Our company aims to provide high-quality photography services to travelers and tourists, capturing their most cherished moments and turning them into lifelong memories. With a team of talented photographers and a strong focus on customer satisfaction, we are confident that our business will thrive in the competitive travel industry.2. Mission StatementOur mission is to provide exceptional travel photography services that exceed customer expectations. We aim to deliver unique and captivating images that tell the story of each traveler's journey, preserving their memories for a lifetime.3. Company DescriptionOur travel photography company will operate as a service-based business, offering on-location photography services to travelers and tourists. We will establish partnerships with hotels, tour operators, and travel agencies to promote our services to their customers. Additionally, we will leverage social media platforms and online marketing strategies to reach a wider audience.4. Market AnalysisThe travel photography market is currently experiencing significant growth due to the rise of social media and the increasing demand for high-quality visual content. According to market research, travelers are willing to spend more on professional photography services to capture their experiences. Additionally, with the growing popularity of platforms like Instagram and Facebook, there is a higher demand for visually appealing images. This presents a lucrative opportunity for our business to thrive.5. Competitive AnalysisWhile there are several travel photography companies in the market, we believe our unique selling proposition lies in our talented team ofphotographers and our dedication to customer satisfaction. Our photographers have years of experience in capturing the essence of different destinations and are skilled in post-processing techniques to enhance the final images. Additionally, we will offer various packages and flexible pricing options to cater to different customer budgets.6. Marketing and Sales StrategyWe will implement an integrated marketing and sales strategy to promote our services. This will include online marketing through social media platforms, search engine advertisements, and strategic partnerships with travel-related businesses. Additionally, we will attend travel trade shows and events to showcase our portfolio and establish direct connections with potential customers.7. Operations PlanOur business will operate primarily on a freelance basis, with photographers available in different locations to cater to the specific needs of travelers. We will establish a user-friendly website where customers can book our services, select their preferred photographer, and customize their packages. We will also invest in high-qualityphotography equipment and post-processing software to deliver outstanding images to our customers.8. Financial ProjectionsBased on our market research, we project a revenue growth of 20% in the first year, with further growth in subsequent years. Our expenses will include photographer fees, marketing costs, equipment purchase and maintenance, and administrative expenses. We anticipate a net profit margin of 15% by the end of Year 3.9. ConclusionIn conclusion, our travel photography company is poised to succeed in the growing market. By leveraging our team's expertise, delivering exceptional customer service, and implementing effective marketing strategies, we are confident that our business will meet and exceed customer expectations. We invite you to join us on this exciting journey in capturing the beauty of travel and creating memories that last a lifetime.。
研学旅行商业计划书 英文
研学旅行商业计划书英文Business Plan for an Educational Travel Company.I. Executive Summary.In today's dynamic and competitive education market, traditional classroom learning is no longer the sole means of imparting knowledge. Educational travel, or "study tours," has emerged as a popular and effective way to engage students in experiential learning. This business plan outlines the establishment of a new educational travel company focused on delivering immersive and enrichingtravel experiences for students across various age groups. By leveraging our industry expertise, robust network of partners, and innovative curriculum, we aim to become a leading provider of educational travel services in the region.II. Company Description.Our company, named "EduVentures," will specialize in organizing educational tours and trips for students from primary schools to universities. We will focus on developing customized itineraries that align with school curricula and promote hands-on, real-world learning. Our tours will cover a wide range of topics, including history, science, culture, and language, and will be designed to appeal to students' interests and learning styles.III. Market Analysis.Target Market: Our target market consists of schools, educational institutions, and parents seeking enriching and educational travel experiences for their children. We will focus on both domestic and international tours, catering to the needs of students from different cultural and academic backgrounds.。
商业计划书英语范文
商业计划书英语范文篇一:商业计划书中英文目录Contents第一章摘要……………………………………………………………………………………….1 Chapter I Description 1第二章公司介绍 ................................................ ................................................... ............ 2 Chapter II Brief Introduction to the Company2第三章商业发展计划 ................................................ ................................................... ..... 7 Chapter III Business Development Program 4一、南非投资环境 ................................................ ................................................... (7)1. Investment Environment of South Africa 4二、投资计划 ................................................ (9)2. Investment Program 4三、人员培训计划 ................................................ ....................................................143. Personnel Training Program 6四、企业的发展趋势 ................................................ . (18)4. Development Trend of the Enterprise 8第四章公司管理 ................................................ ................................................... .......... 23 Chapter IV Management 11一、组织管理结构图 ................................................ . (23)1. Schetch of Organizing and Management Structure11二、人力资................................................... .. (23)2. Human Resources11三、管理体系 ................................................ ................................................... .. (35)3. Management System 16第五章市场分析 ................................................ ................................................... .......... 40 Chapter V Market Analysis 19一、市场需求情况 ................................................ ....................................................401. Market Demand 19二、市场的确定 ................................................ ................................................... .. (43)2. Target Market20三、市场营销计划 ................................................ ....................................................453. Marketing Program 21四、竞争者情况和市场占有额 ................................................ .. (47)4. Competitors and Market Share 22第六章生产过程 ................................................ ................................................... .......... 49 Chapter VI Process of Production23一、原料供应商情况 ................................................ . (49)1. Situation of Suppliers23二、产品制造过程的描述 ................................................ (52)2. Description on Process of Manufacture 24(一)预处理工序的制作过程 ................................................ . (54)1) Process of Preliminary Treatment 24(二)钢化工序的制作过程 ................................................ . (58)2) Process of Tempering(三)夹层工序的制作过程 ................................................ . (60)3) Process of Laminating27第七章财务计划 ................................................ ................................................... .......... 64 Chapter VII Financial Program 29一、财务管理 ................................................ ................................................... .. (64)1. Financial Management 29二、资金的来源、使用及回收期预测 ................................................ (64)2. Estimation on Source and Use of Fund and Payoff Period 29三、财务成果预测 ................................................ ....................................................653. Estimation on Financial Outcome29第八章结论………………………………………………………………………………………68 Chapter VIII Conclusion 32 摘要Chapter I Description这份《商业计划书》是南非旭日安全玻璃有限公司为在南非建厂而制作的一份文件。
商业计划书要素英文版
项目商业计划书Business Plan一. 企业概况 General Situation of Company企业旳成立背景及历史沿革、企业旳重要产品/服务及业务发展状况、企业发展旳里程碑或大事记等。
(让阅读者对企业旳关键信息有初步理解) Establishing background and history, main products andservice&business development situation, development milestone or memorabilia ect. (preliminary understanding of key information of the company for readers)二. 市场分析 Market Analysis市场细分及市场定位、顾客购置特性及关键购置原因、市场规模及增长率等。
Market subdivision and market positioning, user purchasing features and key purchasing elements,market scale and increasing rate.三. 产品(服务) Products (services)关键技术、专利、产品研发方略等。
Core technology, patent, product R&D strategy etc.四. 营销方略 Market Strategy产品旳价格方略、渠道方略、市场推广方略等。
Price strategy, channel strategy and marketing promotion strategy of the products五. 竞争分析 Competition Analysis对行业旳分析、对国内外重要竞争对手旳分析、对自身旳分析和竞争方略等。
Analysis of industry, analysis of domestic and international main competitors, analysis of company itself and competitive strategy ect.六. 业务模式 Business Model价值定位分析(能给顾客带来怎样旳使用价值,处理顾客旳哪些关键需求)、产业价值链分析(根据本行业特性做行业价值链分析)、价值链定位及组合(企业选择做价值链旳哪些环节并形成怎样旳组合)、收入模式分析等。
特色餐厅商业计划书英文
特色餐厅商业计划书英文Business Plan for a Specialty Restaurant.Executive Summary.This business plan outlines the strategy for the establishment of a specialty restaurant that will offer a unique dining experience in the [city] area. The restaurant will specialize in [cuisine type] and will be known for its high-quality food, impeccable service, and elegant ambiance. The target market for the restaurant is [target market],and it is expected to generate [revenue projection] in its first year of operation.Market Analysis.The [city] area has a strong demand for specialty restaurants, particularly those that offer [cuisine type]. The area is home to a large population of [target market], who are willing to pay for a high-quality dining experience.There are several other specialty restaurants in the area, but none that offer the same combination of food, service, and ambiance as the proposed restaurant.Concept.The proposed restaurant will be a fine-dining establishment that offers a unique and memorable dining experience. The menu will feature a variety of [cuisine type] dishes, all of which will be made with fresh, high-quality ingredients. The service will be impeccable, and the staff will be knowledgeable about the menu and wine list. The ambiance will be elegant and inviting, and the restaurant will feature a variety of seating options, including a private dining room.Operations.The restaurant will be open for dinner seven nights a week. Reservations will be required, and the restaurant will offer a prix fixe menu as well as an a la carte menu. The restaurant will also offer a variety of wine pairings,and the staff will be able to help guests choose the perfect wine for their meal.Marketing.The restaurant will use a variety of marketing strategies to reach its target market. These strategies will include:Public relations: The restaurant will issue press releases and host media events to generate positive publicity.Social media: The restaurant will use social media to connect with potential customers and build a community.Online advertising: The restaurant will use online advertising to reach its target market through search engines and social media.Print advertising: The restaurant will place ads in local newspapers and magazines.Event marketing: The restaurant will host special events, such as wine dinners and cooking classes, toattract new customers.Financial Projections.The restaurant is expected to generate [revenue projection] in its first year of operation. Therestaurant's profit margin is expected to be [profit margin percentage]%. The restaurant is expected to break even in [number] months.Conclusion.The proposed specialty restaurant has the potential to be a successful business. The restaurant has a strong concept, a target market with a proven demand for [cuisine type], and a solid marketing plan. The restaurant is expected to generate [revenue projection] in its first year of operation and is expected to be profitable within [number] months.中文回答:特色餐厅商业计划书。
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Table of Contents
1.The Route from Concept to Company (2)
1.1.Success factors (2)
1.2.Stages of development (3)
2.The Business Idea (6)
2.1.Developing a business idea (6)
2.2.Elements of a promising business idea (7)
2.3.Protecting your business idea (10)
2.4.Presenting your idea to investors (11)
3.The Business Plan (13)
3.1.Advantages of a business plan (13)
3.2.Characteristics of a successful business plan (13)
3.3.The investor’s point of view (15)
3.4.Tips on preparing a professional business plan (17)
4.Structure and Key Elements of a Business Plan (19)
4.1.Executive summary (19)
4.2.Product or service (21)
4.3.Management team (22)
4.4.Market and competition (24)
4.5.Marketing and sales (27)
4.6.Business system and organization (32)
4.7.Implementation schedule (36)
4.8.Opportunities and risks (38)
4.9.Financial planning and financing (38)
1. THE ROUTE FROM CONCEPT TO
COMPANY
New, innovative companies generally try to grow from start-ups into established companies within 5 years. But they can seldom finance their activities alone along the way. Rather, they are dependent on professional investors with considerable financial clout. For entrepreneurs, financing is a critical question – the business plan must thus be considered from the point of view of potential investors right from the outset.
1. No business concept, no business
Having an idea is just the beginning of the creative process. Many entrepreneurs are initially infatuated with their inspiration, losing sight of the fact that their idea is the point of departure for a long process of development which must face – and withstand – tough challenges before it can enjoy financing and market success as a mature business concept.
2. Money matters
Without somebody who invests money into the idea to grow it into a viable business, this business will never become a reality. From early on, therefore, much attention must be paid to convincing investors to provide the necessary funding.
3. No entrepreneurs, no enterprise
Growing new firms is not a one-person job. It can only succeed with a team of, usually, three to five entrepreneurs whose talents are complementary. Putting together well-functioning teams is a difficult process – one that takes time, energy, and an understanding of human nature. Do not lose any time in putting your team together and work on perfecting it throughout the entire start-up process. The characteristics of a high-performance management team are discussed in more detail in section 6.3 of this Guide.
4. Traditional service providers will help you clear the first hurdles
You will often need the advice of professional service providers, such as patent lawyers, tax advisors, and market researchers - especially at the beginning. Getting the right information early (e.g., for registering a patent) can have consequences for later success or failure.
5. Strong networks are a "shot in the arm" for every new company
Professional guidance for potential entrepreneurs through a network of sponsors, entrepreneurs, venture capitalists, and service providers is decisive in transforming viable ideas into real companies. Prime examples for such regional networks can be found in Silicon Valley and the Boston area.
1.2. Stages of development
The typical progression of the start-up and development of growing companies into established firms can be subdivided into three stages. The end of each stage serves as a milestone for venture capitalists by which to gauge the status of their investment. Being familiar with each。