商业计划书英文范文
英文商业计划书作文完整版
英文商业计划书作文完整版I have always been passionate about entrepreneurship, and I believe that my business plan is a reflection of that passion. My business plan is for a small coffee shop that I plan to open in the heart of the city. I have done extensive research on the coffee industry and have identified a niche market that I believe my shop can cater to. 。
英文，I have always been passionate about entrepreneurship, and I believe that my business plan is a reflection of that passion. My business plan is for a small coffee shop that I plan to open in the heart of the city. I have done extensive research on the coffee industry and have identified a niche market that I believe my shop can cater to.中文，我一直对创业充满热情，我相信我的商业计划书就是这种热情的体现。
我的商业计划书是为一家我计划在市中心开设的小型咖啡店而准备的。
我对咖啡行业进行了广泛的研究，并确定了我认为我的店可以迎合的一个利基市场。
The key to any successful business is understanding the needs and wants of the target market. In my case, I have identified that there is a growing demand for specialty coffee in my city. People are becoming more and more interested in trying different types of coffee, and they are willing to pay a premium for high-quality, ethically-sourced beans. This is where my coffee shop comes in. I plan to offer a wide variety of specialty coffee beans from around the world, and I will ensure that they are sourced from ethical and sustainable suppliers. This will not only appeal to the growing number of coffee connoisseurs in the city but also to the socially conscious consumer who wants to support businesses that are committed to ethical practices.英文，The key to any successful business is understanding the needs and wants of the target market. In my case, I have identified that there is a growing demand for specialty coffee in my city. People are becoming more and more interested in trying different types of coffee,and they are willing to pay a premium for high-quality, ethically-sourced beans. This is where my coffee shop comes in. I plan to offer a wide variety of specialty coffeebeans from around the world, and I will ensure that theyare sourced from ethical and sustainable suppliers. Thiswill not only appeal to the growing number of coffee connoisseurs in the city but also to the socially conscious consumer who wants to support businesses that are committed to ethical practices.中文，任何成功的企业的关键在于了解目标市场的需求和愿望。
商业计划书英文的例文
商业计划书英文的例文商业计划书是一份全方位的项目计划，其主要意图是递交给投资商，以便于他们能对企业或项目做出评判，从而使企业获得融资。
现在的经济时代是经济全球化，国内外合作十分频繁，国内很多企业都获得了国外投资机构投资。
争取国外机构进行投资，撰写一份英文的商业计划书自然十分必要，为您推荐的商业计划书英文的例文，供您参考!英文商业计划书【1】Inapplyingforastudentvisaandintheprocess,oftenwillbeaskedto writeastudyplan(studyplan),manyforeignfriendsoftennotclearstudyplanandpersonalstatemen t(personalstatement)differenceandstyleofwriting,theauthorha slongbeenengagedinstudentwriting,duetothebinationoftheirown experience,introducethelearningprogramthewritingofthebook.Generallythestudyplancanbesubmittedtofallintotwocategories, bothtotheembassyforvisa,orapplyforadmissiontotheschoolisbyt he.Toapplyforschoolprogramsfromtheessenceandthepersonalstatementisthesametypeofinstruments,abouttheschoolapplicationcateg orylearningplancanrefertoapersonalstatementofthearticle,thi sarticlemainlyintroducesthesubmissionoftheembassyvisawithas tudyplan.EuropeandtheUnitedStates,especiallyimmigrantsfromcountries, suchasAustralia,NewZealand,Canadaandothercountriesforintern ationalstudentvisatimeareoftenaskedtoprovidelearningplan,le arningthroughplantoconvincethevisaofficertoknowyourbackgrou nd,choosetostudyprofessionalmotivationalconditions,selecttheco untryforforeignstudents,andaclearfuturestudyscle,occupation purposeandreason,auditsofyourothermaterialstodecidewhethert osendyouthevisastudyingabroad,solearningplanisakeydocument.Ingeneral,thelearningplanneedstoincludethefollowingcontents :1si-mp-ledescriptionsoftheirlearningexperience,professional backgroundandworkingexperience;2descriptionsoftheirfurtherstudymotivesandwhytochoosethecou ntry,theUniversityandtheprofessional;3detailedstudyscle;4introductionofforeignfundsrequiredandsources;5forfutureoccupationgoalelaboration,returnedtoreason.Studyplanonthestyleandstructureofthearticleandthepersonalst atementisverydifferent,donotneedtoomuchpersonalandemotional description,butshouldbeclearandsi-mp-lestructure,tightlogic ,thefactsclearlyrelatedargumentswerestrong,credible,returnin greasontobeveryfull,andabsolutelynotandtheapplicant'sotherm aterialcontradiction.Onthestudyplanindocumentwriting,canandothersitestogethelp.Asaresultoftheembassystaffeverydaytodealwithalargenumberofd ocuments,solearningplanmustnotwritetoolong,generallyshouldn otexceed800words,andapreferablyonlyoneparagraph,paragraphbeforeaddingtitles, suchasMyChoiceofUniversityofTorontoinCanada,Mycareerobjecti ve,inordertotheembassystafftoyouacontentofthecentralideaofs tickoutamile.Yourpa-pe-rshouldbeverylegible,cannotlettheembassystafffrom yourtext"mining"you"potential"content.Studyplanistheemphasisoffutureoccupationplanandreturnedtore ason,throughthispartoftheembassytotellyoutogotothecountryaf terthestudents,areabletoyouroccupationdevelopmentgoodhelp,a ndthereisacredibleargumentforreturned.Althoughtherequirementstudyplancountryoftenisacountryofimmi grants,butasaresultofyourvisaapplicationforstudy,sothestudy planmusteliminateanyofyourimmigrationtendency.Reasonsforreturningtobewithyourpersonalbackgroundandfamilyc ircumstancesgiveareasonableexplanation,hasmanyyearsofexperi enceasabusinemanagertoobtainNewZealandmaster'sofBusineAdmin istrationprogramadmission,thenclarifieshisoccupationgoalistoreturntoChinatobeeaMulti-NationalCorporationofhighlevelmanagers,andheinChinaformanyy earsofaccumulatedcustomerresourcesandsocialringisaveryvalua bleasset,thisisverytoughandreasonableareason.Ofparticularnoteis,studyplanconcerningthereasonsforreturnin gtotheplaceoffacts,notarbitrarilyinvent,atwork,inthispa-pe-rtheauthorsencounteredbycustomersdueto。
英语商业计划书模板范文word
英语商业计划书模板范文wordExecutive SummaryOur company, "EcoGreen Solutions," is a startup focused on providing sustainable and eco-friendly products to the market. With a vision to reduce environmental impact, we aim to revolutionize the consumer goods industry by offering alternatives to conventional, non-recyclable products. Our initial product line includes biodegradable packaging materials and reusable grocery bags.Business DescriptionEcoGreen Solutions is established with the mission to promote a greener lifestyle by offering innovative and sustainable products. Our business model is built on a strong foundation of research and development, coupled witheffective marketing strategies to create awareness and demand for our products.Market AnalysisThe market for eco-friendly products is growing rapidly, driven by increasing consumer awareness about environmental issues. Our target market includes environmentally conscious consumers, businesses looking to reduce their carbon footprint, and government entities promoting green initiatives.Products and ServicesOur product line is designed with the environment in mind. We offer a range of biodegradable packaging materials thatcan replace traditional plastic and paper products. Additionally, we have developed a line of reusable grocery bags made from recycled materials, which are both durable and stylish.Marketing StrategyOur marketing strategy involves both online and offline campaigns to reach our target audience. We will utilizesocial media platforms, content marketing, and influencer partnerships to create brand awareness. We also plan to participate in trade shows and environmental events to showcase our products.Operational PlanOur operations will be managed through a lean andefficient structure. We will outsource production tocertified eco-friendly manufacturers to ensure quality and sustainability. Our supply chain will be optimized forminimal environmental impact, with a focus on local sourcing and distribution.Financial ProjectionsWe project strong growth in the initial years, with abreak-even point expected within the first two years of operation. Our financial projections are based onconservative estimates of market penetration and sales volume, with a clear path to profitability.Funding RequestWe are seeking an investment of $500,000 to support the initial phases of product development, marketing, andinventory management. This funding will be instrumental in establishing our brand and achieving market presence.ConclusionEcoGreen Solutions is poised to make a significant impact in the eco-friendly consumer goods market. With a strong business plan, innovative products, and a dedicated team, we are confident in our ability to succeed and contribute positively to the environment.。
制作商业计划英文作文范文
制作商业计划英文作文范文英文：As a business owner, creating a solid business plan is crucial for the success of my venture. A well-thought-out business plan not only serves as a roadmap for the future of my business, but also helps me secure funding, attract investors, and make informed decisions.First and foremost, a business plan outlines the goals and objectives of my business. It helps me define what I want to achieve and how I plan to do it. For example, if I want to start a coffee shop, my business plan will outline the type of coffee I want to serve, the target market I want to attract, and the location I want to set up my shop. This clarity of vision is essential for the success of any business.Secondly, a business plan includes a detailed analysis of the market and competition. It helps me understand thedemand for my product or service, the behavior of my target customers, and the strengths and weaknesses of my competitors. This information is crucial for making strategic decisions and staying ahead in the market. For instance, if I want to open a clothing store, my business plan will include a thorough analysis of the fashion industry, the latest trends, and the pricing strategies of my competitors.Moreover, a business plan includes a financial projection that outlines the expected expenses, revenues, and profits of my business. This helps me assess the financial feasibility of my venture and plan for any potential challenges. For example, if I want to launch a new tech startup, my business plan will include a detailed financial projection that accounts for the cost of product development, marketing, and operational expenses.In addition, a business plan serves as a tool for attracting investors and securing funding. It demonstrates to potential investors that I have a clear vision for my business and a strategic plan for success. It also providesthem with the information they need to evaluate thepotential return on their investment. For example, if Iwant to expand my restaurant chain, a well-crafted business plan will help me attract investors who are interested in the food and beverage industry.Overall, a business plan is essential for the successof any business. It provides a clear roadmap for the future, helps in making informed decisions, and attracts investors and funding. Therefore, as a business owner, I understand the importance of creating a solid business plan and will ensure that it is a priority for the success of my venture.中文：作为一名企业主，制定一个扎实的商业计划对于我的事业成功至关重要。
商业计划书英文写
商业计划书英文写Business Plan1. Executive SummaryThe business plan aims to introduce [Company Name], a new business venture that will provide [products/services] to the target market. The company will be located in [location] and will be led by a team of experienced professionals.2. Company Description[Company Name] will specialize in [products/services] that cater to the specific needs and preferences of the target market. Theproducts/services will be differentiated through high quality, competitive pricing, and exceptional customer service. The company will also focus on creating a strong brand image to position itself as a trusted and reliable choice in the market.3. Market AnalysisAn in-depth analysis of the target market will be conducted to identify the current trends, customer preferences, and potential opportunities. The target market will be further segmented based on demographics, psychographics, and other relevant factors to narrow down the focus ofmarketing efforts.4. Competitive AnalysisA thorough assessment of direct and indirect competitors will be carried out to understand their strengths, weaknesses, and market positioning. This analysis will help identify opportunities to differentiate the company's products/services and create a competitive advantage.5. Marketing and Sales StrategyA comprehensive marketing and sales strategy will be developed to reach and attract the target market. This will include implementing various promotional activities, establishing partnerships with relevant stakeholders, and utilizing digital marketing tools to increase brand visibility.6. Operations PlanThe operations plan will outline the key activities required to deliver the products/services efficiently and effectively. This will include sourcing suppliers, managing inventory, ensuring quality control, and establishing a distribution network.7. Management and OrganizationThe management and organization section will outline the key roles and responsibilities of the management team. It will also highlight the skills and experience of each team member, demonstrating their ability to successfully execute the business plan.8. Financial PlanA detailed financial plan will be provided, including projected revenue, expenses, and cash flows for the first three years of operation. The plan will also include an analysis of start-up costs and the anticipated return on investment.9. Risk Assessment and MitigationA thorough risk assessment will be conducted to identify potential risks and challenges that may affect the business. Strategies and actions to mitigate these risks will be developed to ensure the company's success and sustainability.10. Implementation TimelineA timeline will be created to outline the key milestones and activities required to implement the business plan. This will help ensure the plan is executed in a timely and organized manner.11. ConclusionThe business plan aims to showcase the potential of [Company Name] and its ability to meet the needs of the target market. With a strong strategy, experienced management team, and a focus on delivering high-quality products/services, the company is poised for success in the competitive market.。
In_【商业计划书】市场计划书 英文
Proposal for Marketing and BDALOE VERABy GeorgeThanks LetterDear Sir,Thank you very much for the chance you offer to complete this marketing plan.Now I know so much about this miracle product with the help of Internet and communications with some doctor professor and other sources.I still have a long way to go.but I have more to show and more to do if you can give me this offer.This would be a great job since it is so fantastic to me .I have much confidence to make a good job.and I am ready to overcome any difficulty!Best RegardsContentsI.Sales Team Set-Up and Jobs division rmation collectingIII.Market exploration and discovery and challenge Possible New AreaIV.Promotion and BrandingSales Team Set-Up and JobsdivisionSales ModelCross-sales can be considered to follow business and pro-jects according to Area/Industry.Sales procedure1.Pipeline model:Staff A is supposed to collect business info and potential market/buyer info,then pass this info to Staff B which will analyse and find useful info ,then Pass to Staff C which will communicate via Telephone Call or E-mail ,Staff D will close deal.In this case,sales team can be quickly entering the market.The most important job will be TAKING ORDER when we get enough info.I prefer this fast way.2.One-stop solution.Each sales staff work individually and independently,they look for Info and find possible Chance and they communi-cate and they conclude.China is such a big market and who have so much pa-tience to take order?i think it is too slow.By the way,It is better to have a beautiful young girl who is active.confident and beautiful.Such a role will be a key bridge to establish and keep constant between Sales team and customers(most custom-ers talking with us will be engineers of the targeting company.they are always the key decision maker as to de-cide the fate of supplier),she will help us gain more oder.Finally I prefer TEAM PlAY.it is fast and effective.Info and Date CollectingHow doe the average public understand the aloeHow does the media report aloeThe trends of Beverage and food marketInfo for the public health and illness changeInfo for the top disease of potential marketInfo for the medicine technologyInfo for the competitor’s key product,new product,market-ing strategy and distributionsSWOT analyse of us and competitorInfo for the cost,request and production of our peersInfo for extreme weather and nature disaster which will in-fluence our mind and health.Crisis always to be a great opportunity if we get ready for that to come.Info of chinese traditional medicine R& D and we can choose some partners to cooperate with to develop new projects and productsMarket exploration and discoveryGenerally speaking,the following two strategies will be applied1.Explore and contact Distribution of ingredients across china targeting Medicine & health care industry,Beverage & Food industry,Cosmetics Industry and other key possi-ble industries. This is indirect contact.2.Direct contact and follow-up of targeting industry buy-er,mainly they are the manufacture of the above industries.Who will be our possible target?1.Targeting IndustryWe will focus on the Medicine & health care industry,Bev-erage & Food industry,CosmeticsFor medicine industry we will focus ：bactericidal／wound therapy／Blood,blood pressure and blood sugar／internal organs／alleviation／diuresis／anticancer／Gastritis／Constipation／Detoxification／Stomatology／Esophageal ／Diabetic/Liverish／Heat Clearing／Rheumatism／Anti-AIDS／Radiation-proof……..For Health-care industry,we will focus on：Body me-tabolism／Immune system／Dietary Nutrition supple-ment／CytothesisFor Cosmetics industry：Moisture/antipyretic／bacteriostat ／antipruritic／antianaphylaxis／Skin soften／Anti-acne／deodorisation／anti-acne／Sunscreen and heal-ing／sorbefacient／Shampoo & hair conditioner／Beauty whitening／Brava／For Beverage & Food：Casual Beverage and Food/ Energy Food and Drinks／Beer and SpiritsFor other industries：Like Garment，dailychemicals like Toothpaste／Toilet Soap／abluent2.Targeting buyerWe will focus on the main Manufacturing area for the above industries and productsWe will focus on the main supplier of the above segment industries and productsWe will focus on those big brands on the marketWhat we will Sell?From the comparison of local aloe supplier,there is red-sea,blue-sea and deep-sea market,red-sea market mainly covers the common Beverage,food,cosmetics since they do not need top processing technology and also need cheap price.Blue-sea market mainly focus on medicine and health since most suppliers can not produce such top products.Deep-sea is waiting to be found in some fileds. We will fully compete with other peers in the red-sea mar-ket by supplying some Fast,Economical and practical product to increase sales revenue and market share just like Bruce Lee’s Kung Fu skills,very fast,very strong and in-tensive.For Blue-sea market,W e will leap ahead in the top medi-cine and health industries by some Silver Bullet products like Anti cancer drugs to expect Good profit business andless competition.This would help us make a lot of money but also build a strong brand in the market.In the long term,we shall take this market!There are much waiting to be found if R&D have more achievements since aloe will be applied more and more fu-ture.Promotion and Branding•We shall create a good image and brand and bring about good business in the E-Market ,so Website is to be updated frequently and will demonstrate our profession-alism and industry leadership from this window.An IT en-gineer is needed to do this job to enhance the Internet marketing and promotion.•We will show our presence on some B2B websites both in English and Chinese.•To increase more business chances,we can invest some money on and to help people us-ing keywords to find us•Take part in Trade shows relevant to Aloe applications such as Medicine,health.cosmetics,beverage and food and so on.we can visit some of them also.•Show us in some professional association and forums.Remarks:Aloe can be a very essential for people’s health if we can get close with medicine.In this filed We Aloecorp can and should play a very important role.We can focus on this mar-ket particularly for cancer,AIDS and so on.In fact people are always waiting good drugs these days.I have great confi-dence for this market.I will devote 70% of my efforts to VIP and 10% to small but growing fast company and 20%to common cases.。
商业计划书样本(英文版)
Business Plan SampleExecutive SummaryOur business, XYZ Inc., is a tech startup that focuses on developing innovative mobile apps. Our flagship product, the XYZ Mobile App, is a convenient and user-friendly tool for organizing personal and professional schedules. With over 3 million users, we are one of the leading productivity apps in the market.The purpose of this business plan is to outline our strategies for the next 3 years, which include expanding our user base, introducing new features, and securing additional funding. With our experienced team of developers, marketers, and designers, we are confident in achieving our goals.Market AnalysisThe mobile app industry is rapidly growing, with a projected value of $935 billion by 2023. The demand for productivity apps is also on the rise, as more people seek ways to manage their busy schedules. However, there is stiff competition, with many established players in the market.Our target customers are working professionals and students who require an efficient tool for managing their tasks and appointments. We have identified several unique selling points that differentiate us from our competitors. These include:•Intuitive user interface that requires minimal training•Customizable layouts for different types of schedules (e.g. work, school, personal)•Cross-device synchronization for seamless integration with desktop and wearable devicesFurthermore, we have conducted surveys and focus groups to gather feedback from our users and potential customers. Based on this data, wehave identified several opportunities for improving our app, such as adding a built-in note-taking feature and integrating with popular calendar apps.Marketing StrategyIn order to reach our target audience, we will employ a combination of online and offline marketing tactics. This includes:•Social media advertising on platforms such as Facebook, Instagram, and LinkedIn•Search engine optimization to increase visibility on Google and Bing•Influencer marketing to leverage the reach of popular bloggers and social media personalities in the productivity niche•Partnership with relevant organizations and institutions, such as business schools and professional associations, to offer exclusive discounts and promotionsWe will also continue to monitor and respond to feedback from our users, and incorporate their suggestions into our marketing efforts.Financial ProjectionsOur business generates revenue through a combination of in-app purchases and advertising. We project the following financial statements for the next 3 years:Income StatementYear Revenue Expenses Profit/Loss2020$5 million$3 million$2 million2021$7 million$4 million$3 million2022$9 million$5 million$4 millionBalance SheetYear Assets Liabilities Equity2020$8 million$2 million$6 million2021$11 million$3 million$8 million2022$14 million$4 million$10 millionCash Flow StatementYear Cash Inflow Cash Outflow Net Cash2020$6 million$3.5 million$2.5 million2021$8 million$4.5 million$3.5 million2022$10 million$5.5 million$4.5 millionThese projections are based on conservative estimates, and do not take into account any potential acquisitions or mergers. We are confident in our ability to achieve these targets, as we have already secured agreements with several major advertisers and investors.Management TeamOur management team includes several experienced professionals with a strong track record in the tech industry. This includes:•John Smith, CEO: A serial entrepreneur with over 20 years of experience in founding and scaling successful startups.•Jane Doe, CTO: A seasoned software engineer and product manager, with expertise in mobile app development and user experience design.•Bob Johnson, CFO: A certified public accountant with extensive financial management experience, including experience in fundraising and investor relations.ConclusionWe believe that our innovative product, solid market analysis, effective marketing strategy, and experienced management team will position us for success in the highly competitive mobile app industry. With the support of our investors, and the dedication of our team, we are confident in achieving our goals and driving continued growth for the next decade and beyond.。
商业计划书英文模版
ConfidentialConfidentialityThis business plan is the property of the Company and is considered to be strictly confidential. It contains information intended only for the person to whom it is transmitted. With receipt of this plan, recipient acknowledges and agrees that: i) in the event recipient does not wish to pursue this matter, this document will be returned, at the address listed above as soon as possible; ii) the recipient will not copy, fax, reproduce, divulge, or distribute this confidential plan, in whole or in part, without the expressed written consent of the Company; iii) all of the information herein will be treated as confidential material with no less care than that afforded to your own company confidential material.This Business Plan contains forward-looking statements which involve risks and uncertainties. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of certain factors, including those set forth under "Risk Factors" and elsewhere in this Business Plan.Table of ContentsEXECUTIVE SUMMARY (3)MISSION STATEMENT (4)INDUSTRY AND MARKETPLACE ANALYSIS (5)D ESCRIPTION OF THE I NDUSTRY AND M ARKET (5)C USTOMERS AND M ARKET S EGMENTATION (5)C OMPETITION (5)T HE B USINESS O PPORTUNITY (6)THE INNOVATION – PRODUCT OR SERVICE DESCRIPTION (7)O VERVIEW OF THE P RODUCT OR SERVICE (7)P RODUCT B ENEFITS (7)T ECHNOLOGY (7)P RODUCT C OMPARISON (7)F UTURE P RODUCT R OADMAP (7)THE BUSINESS STRATEGY (8)T HE B USINESS S TRATEGY (8)M ETHODS OF D OING B USINESS (8)F UTURE O PPORTUNITIES (8)MARKETING AND SALES (9)M ARKET R ESEARCH (9)M ARKETING P LAN (9)T ARGET M ARKETS (9)RESEARCH AND DEVELOPMENT (10)OPERATION / MANUFACTURING (11)MANAGEMENT AND OWNERSHIP (12)FUNDS REQUIRED AND THEIR USES (13)FINANCES (14)A SSUMPTIONS (14)S ALES F ORECAST (14)O PERATING E XPENSES (14)P ROFIT &L OSS (14)C ASH F LOW (14)NPV AND B REAK E VEN P OINT (14)BIBLIOGRAPHY (15)APPENDICES (15)Executive Summary(2-3 pages)The purpose of this section is to provide a short introduction to the company and clearly define the unique competencies of the company, which will ensure its success. This section should include the following:• A summary of the mission statement & the vision.•Company background (if relevant) including date of establishment, financial and marketing achievements etc.•Industry and Market Summary.•The Business Opportunity.• A summary of the Innovation.•Business Strategy summary.•Marketing and Sales.•Research and Development.•Operations/ Manufacturing.•Management and Ownership.•Funds Required.•Financial Summary.Mission Statement(1-3 page)The purpose of this section is to provide the mission and vision of the company. This section should include:•Who we are•What we do (product/service)•How we do it (technology)•For whom we do it (customer segment, needs)•Vision•Company background (if relevant) including date of establishment, financial and marketing achievements, etc.Industry and Marketplace Analysis(4-6 pages)The purpose of this section is to provide the investor with background on the industry and its growth potential.Description of the Industry and MarketThis section should include the following:•Description of the industry•Industry size today (in $ and or units), Forecasted industry size in 3-5 years •What are the major drivers for growth? For example, are products becoming more affordable, easier-to-use, faster, greater performance? Is there increased awareness about the industry that might be driving growth? Is positive user experience driving growth?•What trends are emerging in the industry? For example, are there standards in the industry? Are there new technologies coming out? Are big companies becoming interested in the industry? Is there a tendency towards consolidation? Where is the market heading?•Industry’s value chain (a diagram is recommended)Customers and Market Segmentation•How is the market segmented? By price, application, etc.? What is the size, the growth rate and the needs of the targeted market segment?•Who are your immediate customers, who are the end users?CompetitionThe purpose of this section is to present factors that influence competition in your industry, to present who your main competitors (or competitors’ groups) are a nd your strengths / weaknesses vis-a-vis each competitor (or group).•What are the crucial competitive factors in your industry? Price, reliability, compliance with standards, installed base, time-to-market, technological innovation, availability of customer support?•Who are the main competitors’ groups? Provide a short description of each group, the differentiating aspects of their products, corporate resources, market positioning, etc. Who are their customers? Include a summary table that compares the competing solutions and your proposed solution.The Business OpportunityThe purpose of this section is to explain the market need for the product / service. The idea is to show what is lacking in the industry and the business benefits that will be gained by resolving these issues. Note that these issues should correspond with the problems that your new product will resolve.This section should include the following:•What are the key needs of the customers in the target segment?•What are the challenges that the industry is facing (that the new innovation responds to)? For example, are products unreliable, highly fallible, incompatible, require long training periods, provide poor performance, expensive, not broadly available?•What will be the business results for users if these challenges are overcome?For example, greater productivity, lower costs, shorter time-to-market•What will be the business results for users in $ / % terms? For example, costs will be cut by $x, productivity will be increased by x%.•Who has the most to gain for these improved business benefits? Who is hurting the most from the fact that the industry has not yet overcome the challenges described above? Who will be willing to pay for the improved business benefits?•What is the revenue opportunity?The Innovation – Product or Service Description(3 – 5 pages)The purpose of this section is to present the new product or service and show how it will overcome the challenges presented above.Overview of the Product or Service•What is the new product / service which the company is proposing?•What stage of development is it in?•What is the quantum leap that makes your solution superiorProduct Benefits•What are the benefits of the new product / service to the different markets?How does it resolve the challenges described above?•Who will reap these benefits?TechnologyOn which technology is the product/service based? Is this technology unique?How central is the technology to the product? What is its expected life cycle and future generations? Is it patented? Are there substitute technologies?Product ComparisonConduct a comparative analysis of your product and resources vs. the competing solutions. This should include comparison of track record and reputation, market penetration, technological capabilities, strengths and weaknesses of each product, target markets, ability to meet customer requirements, feature comparison, price comparison, etc. (presenting in a table is recommended)Future Product Roadmap•What is the future product roadmap? What additional products might the company develop in the future?The Business Strategy(3-5 pages)The Business Strategy•SWOT analysis•Porter's Model - 5 competitive Forces•You should discuss your competitive advantage, how is it achieved, what are the resources that you have or willing to develop in order to achieve sustainable competitive advantage.•What will the company sell and to whom? How is it going to make money? •Which stages of the value-added chain does the firm occupy? Who are its suppliers, who are its immediate customers, what marketing channels does the firm use? How does the production, marketing and after-sales servicing? •How do you chose your gereic strategy? How is the firm going to position itself in the industry: niche player, differentiator or cost leader?Methods of Doing Business•What are the revenue streams?Future Opportunities•What are the plans for the future? Market expansions, new products, new directions.Marketing and Sales(4-5 pages)The purpose of this section is to define the marketing strategy: the specific market segments the company will be operating in and how the company will penetrate those segments.Market Research•What are the main results of the market research?•What are the conclusions derived from the market research results? Marketing Plan•Marketing mix –4Ps. How will the company achieve its sales / market share goals? What are the distribution channels? What will be the pricing policy? What advertising / PR activities will be required? What is the advertising and PR budget and its allocation to the media channels?Target Markets•Have potential customers in each market segment been contacted? What feedback has been received from potential customers in each target market segment? Any signed agreements?•Which markets will the company focus on first and why?•What are the market share goals for the company –short term and long term?Research and Development(2-3 pages)The purpose of this section is to present a detailed plan of the R&D program including milestones and a description of the time and resources required to achieve those milestones.This section should include:•What R&D has been done to date? What stage is development at: alpha, beta, stage I-IV?•How long will it take to develop the product / service until it is ready for commercial use? Following is a sample Gantt chart for this purpose:•What resources will be required – equipment and manpower? How much will it cost? This can also be provided in graph form.•How does the technical support program work? What kind of support is needed?Operation / Manufacturing(2-3 pages)The purpose of this section is to present the company’s manufacturing capabili ties. This section should include the following:•Production procedures –What parts of the production process are performed in-house? What parts are produced by subcontractors?•How are suppliers selected? What are lead time requirements? What is the risk of critical element shortages?•Production facilities and capabilities•ISO 9000 compliance?•Peoduct/ service cost estimations.Management and Ownership(2-3 pages)The purpose of this section is to provide a profile of the company’s core management team and its owners.This section should include:•Profile of each of the key managers•Plans for recruiting key personnel•Organization chart•Profile of company owners / BOD•Short profiles of the advisory board membersFunds Required and Their Uses(1-2 pages)The purpose of this section is to describe to investors how their investment funds will be spent and how much additional funding will be required and when.This section should include:•Current funding requirements – amount, when•Funding requirements over the next 3-5 years•Use of proceeds –capital expenditures, working capital, debt retirement, acquisitions•Exit and long range financial strategies (liquidating investors’ positions) –going public, leveraged buyout, acquisition by another companyThis can be provided in table form as follows:Finances(3-4 pages)The resolution of the financial documents should be on monthly basis for the first year, quarterly basis for the second year, and annual basis for the next 3 years. AssumptionsSales ForecastAn example of forecasted sales:Operating ExpensesProfit & LossCash FlowNPV , Break Even Point, Return On InvestmentBibliography(1-3 pages)AppendicesThe appendices are where you collect the documents that support the body of the business plan.Detailed Finanacial Statements:Profit & Loss StatementBalance SheetCash FlowMonthly Cash Flow for the 1st yearBreak-even analysisFinancial assumptionsMarket Research – Questionnaire, Methodology and Results Detailed development timelineDetailed operations layoutRisk Factors。
商业计划书英文模版(BUSINESS PLAN)(可编辑)
商业计划书英文模版(BUSINESS PLAN)BUSINESS PLAN TEMPLATE BUSINESS PLAN[My Company]123 Main StreetAnytown, USA 10000123-4567[Your Name][DATE]TABLE OF CONTENTSExecutive Summary 1 Management 2[Company] History 6[Product/Service] Description 8 Objectives 10Competitors 11Competitive Advantages 12 Innovation 14Pricing 15Specific Markets 16Growth Strategy 17Market Size and Share 18 Targeting New Markets 19Location 20Manufacturing Plan 21Research & Development 22 Historical Financial Data 23 Proforma Financial Data 24 Proforma Balance Sheet 27Cost Control 28Effects of Loan or Investment 29Attachments 30Executive Summary[My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:[Startup, growth] opportunities exist in [Product/Service].The need for use of efficient distribution and financial methods in these overlooked markets.[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.Several other prospective [customers/clients] have expressed serious interest in doing business within six months.[I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study.The basic components of this plan are:Competitive pricingExpand the marketsIncreased advertisingLower our unit costs,Thereby achieving higher profits.Sign contractsIncreased advertisingIncrease office staffTo this end, [I/we] need investment from private individuals and/or companies. A total of $XXX is being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation].Financial GoalsYear 1 Year 2 Year 3 Sales $1,000,000 $1,400,000 $1,600,000 Net Income $25,000 $250,000 $375,000 Earnings per share .01 .12 .14Management[Name][Title][Experience]Sales growth from zero to $1,000,000 in five years.Led market in market share - 30%.Formulated advertising budgets & campaigns.Pioneered new distribution channels.Established national sales force.Established national repair & service centers.Brought new and innovative products to the market.Designed point-of-purchase materials.[EducationUniversity of BostonBoston, MAB.A. - Computer SciencesShort BiographiesPresidentJohn Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has hadexperience in the widget field with his own firm, John Doe Co., of Oshkosh Wisconsin , from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr. Doe has held a sales position with U S West Inc. since then. Mr. Doe graduated from the University of Colorado in 1981 with a bachelor’s degree in philosophy. Mr. Doe is employed by the Company on a full-time basis.Chief Financial OfficerRichard Roe, CPA, Chief Financial Officer, Treasurer and Director. Mr. Roe joined Random Excess, Inc. in December 1988 as a corporate controller and was named Chief Financial Officer in July 1989. Mr. Roe was appointed Treasurer and a Director in July 1990. He served as corporate controller of XYZ Lumber Company from August 1981 to December 1988. Mr. Roe graduated from Metropolitan State College in Denver, Colorado in 1976 with a bachelor’s degree in accounting. Since 1979 he has been licensed as a Certified Public Accountant in the State of Colorado and is a member of the American Institute of Certified Public Accountants. Mr. Roe is employed by the Company on a full-time basis.Vice PresidentJoe Dokes, Secretary, Executive Vice President andDirector. Mr. Dokes supervises the company’s sales and implementations to its largest corporate customers, including US West, Great West Life Insurance, etc. Mr. Dokes has served as Secretary and a Director since February 1988, Vice President of Operations from February 1988 to December 1988, President of the Company from December 1988 to January 1990 and Vice President of Contract Sales since January 1990. He has been involved since 1986 with the private company originally formed as Random Excess, Inc., where his duties included managing the purchasing and sales department. From November 1984 to May 1986 he managed the sales department at Integrated Management Systems, Inc. From June 1983 to October 1984 he was a buyer for Adams County, Colorado, School District 50. Mr. Dokes attended Oklahoma State University in 1980 and 1981 and Trinidad State College in Trinidad, Colorado in 1981 and 1982. He did not receive a degree from either university. Mr. Dokes is employed by the Company on a full-time basis.Vice PresidentSally Seaugh Vice President of Marketing. Ms. Seaugh has been the Company’s Vice President of Marketing since November 1988. From September 1986 to October 1988 she was involved in business development and marketing for United Bank of AuroraColorado . From February 1980 to August 1986 she was self-employed as an independent oil and gas landman. Ms. Seaugh graduated from the University of Denver in 1974 with a bachelor’s degree in Education. She is employed by the Company on a full-time basis.ResponsibilitiesJohn Q. Doe, Chief Executive Officer - Responsible for entire operation. Oversees management function and all other executives.Salary - $60,000.Richard Roe, CPA, Chief Financial Officer - Responsible for financial operations, accounts payable, accounts receivable, interaction with auditors, investor relations. Salary - $40,000Joe Dokes, Executive Vice President - Responsible primarily for sales and sales support.Salary - $35,000Sally Seaugh Vice President of Marketing. Responsible for marketing, human resources and training.Salary - $30,000.Total Executive Compensation$165,000.[This Page is for an Organization Chart, if applicable.] [Company] HistoryIn [Month, Year] [I/we] formed a [Product/Service] company that manufactured start-of-the-art complex widgetry. This company was located in [City, State]. [I/we] formed this company as a [proprietorship, partnership, corporation]. Others involved in this business were: [names].The main goal of this company was to [explain].Financing was arranged through [home equity loans, savings, venture capital, friends and family, etc.] [Explain terms, rates and ability to repay.]This venture was very successful in generating and increasing sales, but was not effective in achieving profitability. The main reason for this was the amount of actual overhead experienced. This overhead was not initially anticipated by me at the beginning of that venture. Items including credit checking, warranty program management, extensive travel, maintaining warehouse stock and the management and expense of a national sales force were expenses not originally forecast or expected. With this level of overhead, it was mathematically impossible to achieve profitability.or:This venture was very successful in generating and increasing sales, as well as effective in achieving profitability. This was due to the following reasons: [Reason 1[Reason 2][Reason 3]OR:[My Company] was recently conceived and is still in the beginning stages. To this point the following has been accomplished:A team consisting of [list names and primary responsibility.i.e John Doe - Marketing has been formed.A prospective [customer/client] list has been drawn up.Strategy meetings are being held every Monday, Wednesday and Friday evenings.This business plan has been drawn up.[Now link the past to the future - why a former company will lead into this one or how your present company and history will lead into any future plans. A short paragraph should suffice.] We are now able to adequately address the markets we have targeted. We have adjusted our staff, redirected ouradvertising and sales force, and have added the products necessary to meet the needs and expectations of our customers.[Product/Service] Description[My Company] intends to offer [product/service]. This [product/service] offers our customers the best possible solution as it:Offers the lowest price on the marketIs the most technically advancedOffers more useful featuresSaves them time and moneyOffers our users better value per dollar spentProvides an alternative way to achieve a similar task.Provides a service which is not presently available in this area.Is strengthened by a team with combined experience of XX years.Saves them time and moneyProvides an alternative, cost effective way for them to realize a similar goal.We have a [copyright, service mark, trademark] or[exclusive agency, marketing rights] for this [product/service]. This agency will last until XXX at which time it may be extended for XX years or terminated. This agency agreement is cancelable upon XX days written notice.The [product/service] has a useful life of XX years. To distribute this product so that it remains usable for our customers, we must use the following methods of storage and transportation:Overnight deliveryCold storageIncorporate preservativesShipment within two weeks to distributors.Specially padded boxcars.Even though the technology used to create this product is new, we expect that others will be able to substantially reproduce our patented results within XX years. To remain on the leading edge of this product, we will need to devote approximately XX% of revenues toward research and development. Also due to the fast changing nature of this industry, we will need to retrofit these machines within XX years at customer expense. Our manufacturing plan has considered this.[If general service to be offered is not obvious, such as carpet cleaning, sales rep, lawn care, consulting, etc. explain what service is. Then give a detailed description of your particular service and its uniqueness.]Short Examples:1. Our carpet cleaning machinery is state-of-the-art.2. Our consulting practice will address these specialized areas: [list]3. We will only rep these specific product lines. [list]Even though at this time our expertise is unique in the marketplace, we expect advances to be made and competitors to arise and offer similar services. We will meet this challenge by:Hiring staff specialized in these new areas.Increase our continuing education and training expense.Adding complementary lines.Make regular investments in new equipment.ObjectivesLong Term[My Company] believes very strongly in technical, financial, business and moral excellence. To secure a stablefuture for all those connected with [My Company] we have set the following long term goals:Present market is estimated at $XXX. Our goal for market share is XX%.We want to be considered by our peers to be the market leader in sales as evidenced by:Trade industry awardsHigh end of scale in financial ratiosMajor market shareTechnical excellence awards, honors, etc.Community involvement Rotary, United Way, etc.Short TermMarket share goals -First Year XX%Second Year XX%Third Year XX%Fourth Year XX%[Decrease, Maintain] costs through acquisition of new plant and equipment. Increase productivity by investing in employee training and education.Budget for complete computer training for appropriate applications.Set up, Maintain] employee benefit program for continuing college education.Budget for necessary seminars and/or continuing job-specific education.Maintain state-of-the-art accounting system for careful tracking.Monthly reports on financial status vis-a-vis the industry.Aggressive recruitment of the best technical staff in the industry.Support company involvement in various local and national charity events.CompetitorsNameAddressCity, StateStrengths:Location - next door to supplier factory, on major artery, close to terminal, etc.Pricing - Low cost producer, known for aggressive pricing policy.Delivery - ships overnight to anywhere in the world.Management - Everyone has an MBA from Harvard.WeaknessesService - takes more than 3 months to receive spare parts.Dedication - If it’s sunny, they’re on the golf course or ski slope.Machinery - Slowly approaching obsolescence unless replaced within six months.Overhead - Spend lavishly on corporate dining room, limousines and champagne.Competitive AdvantagesThe distinctive competitive advantages which [My Company] brings to this market are:Experience in this market. [I/we] have XXX years of hands-on experience in this industry.Sophistication in finance and distribution. This results in my being the low cost supplier in these price sensitive markets.The philosophy of [My Company] is to price not just according to our costs, but also according to what the market will pay.Our targeted minimum gross profit margin for a category must be XX%.By pricing to the market, [I/we] will achieve higher sales and therefore increase my buying power. As the amounts of my purchases increase, my per unit costs of shipping decrease and [I/we] will achieve higher discount levels from my suppliers. Through these economies of scale, many items currently on the market can be sold with lower prices, yet a higher net profit.Product pricing will include a range of quantity discounts as well as an early payment discount.Rather than being strictly regional, [I/we] will expand into the national market.To control foreign exchange risks, [I/we] will monitor the markets and hedge accordingly. [I/we] will also use overseas bank accounts.With those companies with which [I/we] have established a relationship or are known to be financially secure, [I/we] will work on a pre-pay basis. This allows me greater discounts.A level and policy of Capitalization that will allow me to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.A quarterly direct mail campaign directed at both current customers and prospective new customers consisting of an informative newsletter.A toll-free national 800 number will be used for customer orders and inquiries.[I/we] will print complete four-color catalogs on a yearly basis. Price lists will be updated as needed. [I/we] intend to be aggressive in trade magazine advertising.Consideration will also be given to attending trade shows around the country.With this level of capitalization, should an unexpected downturn occur, [I/we] will be able to continue operations on a positive scale.Innovation. [I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.]The distinctive competitive advantages which [My Company] brings to this market are:Experience in this market. [I/we] have XX years of hands on experience in this industry.Sophistication in management and finance. We are able to run an efficient and lean structure, yet still provide quality service to our clients and customers.Because of the nature of this industry, we will be able to rent office space in more moderately priced buildings.As a unique service company, we will be able to keep our margins high, allowing us to provide internal financing for growth possibilities.A level and policy of Capitalization that will allow [me/us]to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.Our initial marketing campaign will allow us to book a sufficient amount of business so that we can implement our telephone customer service support program.Innovation[I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.]SummaryThrough [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby increasing the amount of profit to be retained in the business. Because of our pricing policy, more people will purchase our merchandise thus increasing the size of the market and we will be increasing our market share. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options:increase serviceincrease advertisingreduce pricesincrease profitsincrease selectionThrough [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby ncreasing the amountof profit to be retained in the business. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options:increase customer serviceincrease advertising expendituresincrease profitsincrease selection of services offeredThis plan will give us tremendous flexibility to use any of these options or a mix of them to effectively attack our target markets and meet our long term goals. This combination of experience, sophistication, capitalization and innovation will assist [My Company] as it strives to reach its sales, profit and return objectives.PricingBefore [I/we] set the price for my complex widgets, [I/we] determined on a unit basis what my costs were going to be. [I/we] then determined what the market price was for the normal widget. At this price it was determined that for all but the lowest sales projections, this product would turn a profit at this price. However, since our complex widgets offer additional features, we felt that we could price it approximately 50% above simple widgets.To test this price, we called a database of 50 large users of simple widgets. We first questioned them about the desirability of our extra features and then asked them directly if this price would be acceptable if such a product were available. We found that 75% of those polled would be interested in this product. Of this 75%, we received 10 firm orders representing approximately 30% of this group.OR:We have determined that the market price is $ XX per unit. This will equal a margin of XX%.OR:Our unit cost has been figured at $XX. We need a marginof XX% to pay our overhead and earn a sufficient profit. Therefore, our selling price will be $XX.Before [I/we] set the price for our [service], [I/we] forecast what our fixed monthly costs were going to be. [I/we] then determined what the market rate for comparable services were. At this rate it was determined that for all but the lowest billing projections, this [Service] would turn a profit at this rate.[Optional, if applicable]However, since our service is unique and demands a higher level of expertise, we felt that we should bill above other comparable rates.Specific MarketsMarket #1General HistoryThe first widget was introduced into the market in 1036. Widgets remained much as the original production until well into the 20th century when computer modeling showed that there could be some enhancements made to the basic widget. The market for widgets has been generally steady with market growth closely following the typical population growth. At this time there are approximately 1,500 companies worldwide making comparable simple widgets.Lawn care companies have enjoyed a period of steady growth over the past twenty years. This demand is due to many factors, not the least of which is the advance of lawn care technology. In our proposed marketing area, there are 25 lawn care services.Entry StrategyOur widget has been designed by the latest in computer aided design. We are able to manufacture our complex widgets on computer driven assembly lines using the latest in roboticsmanufacturing. This gives us a tremendous price advantage.We intend to market our complex widget through all the normal channels available to simple widgets. These include retail, wholesale, and OEM. To penetrate this market efficiently and swiftly, we intend to initially use commission sales representatives strategically located throughout the USA. We also will start a national advertising campaign targeting the end user in various national publications and on national TV commercials.Our sales representatives will be chosen based on their own experience in the marketplace. It is our intention to hire the best and the brightest among those currently available. Our marketing tests included many of the reps we initially would like to hire.Over the past few years, we have noticed an increase in demand for full lawn care services - not just grass cutting and snow removal. Our computerized office allows us to track our clients needs and schedule house calls on one hours notice.We intend to attack this market very aggressively through the use of:1. A pool of 10 telemarketers.2. House-to-house visits to neighbors of present clients.3. Advertisements in upscale magazines.4. Radio advertisements on weekends.5. Sales calls on real estate management companies.As we are offering a unique service, informing the public of our capabilities is of utmost importance.Growth StrategyAfter having successfully introduced the complex widget into the American market, our expansion will be in two separate areas: increasing sales in the USA and entering various foreign markets.After we have reached our first year sales goals, we intend to offer our sales reps the opportunity to sell our products exclusively by joining our company. We expect that a small percentage will desire to remain independent and these will have to be replaced with our own sales force. We intend to develop further sales reps from within by hiring and training them in our own sales methods. We will increase national advertising and begin targeting smaller accounts and specialty outlets. Additionally, we will conduct in house seminars forvarious OEM’s demonstrating how the inclusion of complex widgetry into their own products will increase the value of their products.After having successfully completed this entry phase into this market in the geographical are we have chosen, we will then expand our market by doing the following:1. Expand telemarketing pool to 20.2. Increase number of direct sales reps.3. Expand into neighboring cities.Market Size and ShareThe American market for [product/service] is estimated at $8 Billion annual sales based on data furnished by XYZ Survey. We estimate that we can achieve XX% market share within XX years.Marketing data for other markets is in the process of collection.Other MarketsUse the same format for additional markets.Targeting New MarketsTo continue our growth, we will be using the following methods to expand our markets and to increase our new areas of doing business:Customer contact - find out their needsLook for complementary productsTrade showsWorld Trade Center “Network”U.S. Government trade leadsState Government trade leadsOn-line computer prospecting and qualification DIALOG, D&B, etc.Market surveysResearch & developmentLocationRETAIL EXAMPLE:This business will be operated at 123 Any Street. This location is desirable because:The traffic flow has been rated at high.The rent is below marketThe building has the necessary facilities to operate this business.The location is convenient for our customers.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use.OTHER SAMPLE:This business will be operated at 123 Any Street. This location is desirable because:The building is structurally compatible for our use.The rent is below marketThe building has the necessary facilities to operate this business.The location is convenient for our freight companies, suppliers, clients and employees.Possibility of expansion in the area.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use.Manufacturing PlanSAMPLE:We will be using a conventional assembly line method of construction of our complex widgets. Our main supplier of component parts will be DEF Manufacturing of Fort Lee, NJ. In the event that they are not able to ship according to our specifications our secondary supplier will be MNO Amalgamated located in Charlotte, NC. These parts will be shipped to us by motor freight.The actual machinery used in the production line will be manufactured by A&M Machine Tools of Arlington, Texas. They also will be doing maintenance under a service contract. This design of machine and assembly will allows us to produce 24 hours a day as the entire assembly process is fully automated with state-of- the-art robotics of American manufacture.With robotics our labor costs and therefore our production costs will be the lowest in the industry. To maintain our advantage we have established lines of communication with all of our potential machinery suppliers. Most importantly wehave an ongoing relationship with several universities and are actively participating in various studies and experiments relating to production methods.These machines also incorporate quality checking by lasers. All products must come within XX% of specifications. Also, at regular intervals we will be using human inspection of products and machines.We do not anticipate generating any toxic materials at this time for these products. However, we will be closely monitoring all production to determine if any hazardous materials are being generated. We have contracted with an environmental engineering company to advise us on any possible problems as well as solutions including legal disposal of all hazardous wastes.We anticipate the following outlays for this capital equipment:A&M Machines $XXXService Contract $XXXResearch & DevelopmentSAMPLE:We have already spent a considerable amount of time in researching and developing our complex widgets. We have a verysimple laboratory equipped with the basic research equipment we need. We have thus far been able to discover lighter materials and several cost cutting manufacturing methods. The largest achievement to date is the discovery of a water based lubricant that does not disintegrate in rainstorms. We have called this lubricant “H2Ocus-Pocus”.Presently our research is being supervised by our Technical Director, John Q. Public. He will continue in this capacity. Having been the researcher involved with all our activities to this point, he is well qualified to continue our research efforts.Our next research project will center around using this new lubricant in our manufacturing processes and testing of a new material that has come to our attention.To this point, our research has paid for itself as we have been keying on bringing this new product to market. However, now that we are becoming more experimental in our research efforts such a continued success ratio can not be maintained.We have been investigating several potential government both state and federal funding sources. Our present program of joint research with the local university has b proven very beneficial.。
商业计划书英文作文
商业计划书英文作文英文：Business Plan。
As an entrepreneur, I believe that a well-written business plan is essential for the success of any venture.A business plan serves as a roadmap for the company and helps to attract investors and partners. In this essay, I will discuss the key components of a business plan and provide examples to illustrate their importance.Firstly, a business plan should include a clear and concise executive summary. This section should provide a brief overview of the company's mission, products or services, target market, and financial projections. The executive summary is often the first thing that potential investors or partners will read, so it is important to make a strong impression.Secondly, the business plan should include a detailed market analysis. This section should provide information on the industry, competitors, and target market. It is important to understand the market in which the company operates and to identify potential opportunities and threats.Thirdly, the business plan should outline the company's products or services. This section should describe the features and benefits of the products or services and explain how they meet the needs of the target market. It is important to demonstrate how the company's offerings are unique and differentiate from competitors.Fourthly, the business plan should include a marketing and sales strategy. This section should outline how the company will reach and engage with its target market and how it will convert leads into sales. It is important to identify the most effective marketing channels and tactics and to establish metrics to measure the success of the marketing efforts.Finally, the business plan should include financial projections. This section should provide a detailed analysis of the company's revenue, expenses, and profits over a period of time. It is important to demonstrate the financial viability of the company and to provide a clear path to profitability.In conclusion, a well-written business plan isessential for the success of any venture. It should include a clear and concise executive summary, a detailed market analysis, a description of the company's products or services, a marketing and sales strategy, and financial projections. By following these key components, entrepreneurs can increase their chances of success and attract investors and partners.中文：商业计划书。
商业计划书模板范文英文
商业计划书模板范文英文Business Plan Template.This business plan template is designed to help you create a comprehensive and effective plan for your business. It includes all of the necessary sections to help youdefine your business, market, and financial strategy.1. Executive Summary.A brief overview of your business and its key goals.2. Company Description.A detailed description of your business, includingits history, mission, and vision.3. Market Analysis.A comprehensive analysis of your target market,including its size, demographics, and buying habits.4. Competitive Analysis.An analysis of your competitors, including their strengths, weaknesses, and market share.5. Marketing Plan.A detailed plan for how you will market your products or services.6. Operations Plan.A description of how your business will operate, including its day-to-day operations and its production process.7. Management Team.A description of your management team, including their experience and qualifications.8. Financial Plan.A detailed financial plan, including your income statement, balance sheet, and cash flow statement.9. Appendix.Any supporting documents, such as market research or financial statements.中文回答：商业计划书模板。
商业计划书（英文）
商业计划书（英文）商业计划书的英文版该如何写呢?下面是小编为大家整理的：商业计划书(英文)，欢迎大家参阅，更多资讯尽在工作计划栏目!商业计划书(英文)BUSINESS PLANBillion Team International Investment Ltd.Unit I 3/FGood Harvest Ctr 33 On Chuen St. FanlingHongkong************(86************[Your Name][DATE]TABLE OF CONTENTSExecutive Summary..........................Management..................................[Company] History...........................[Product/Service] Description.............Objectives..................................Competitors................................Competitive Advantages...................Innovation..................................Pricing..................................Specific Markets..................................Growth Strategy....................................Market Size and Share..........................Targeting New Markets.......................Location..................................Manufacturing Plan................................Research & Development......................Historical Financial Data........................Proforma Financial Data.........................Proforma Balance Sheet.........................Cost Control..................................Effects of Loan or Investment...............Attachments..................................Executive Summary[My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:[Startup, growth] opportunities exist in [Product/Service].The need for use of efficient distribution and financial methods in these overlooked markets.[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.Several other prospective [customers/clients] have expressed serious interest in doing business within six months.[I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study.The basic components of this plan are:1. Competitive pricing2. Expand the markets3. Increased advertising4. Lower our unit costs,5. Thereby achieving higher profits.1. Sign contracts2. Increased advertising3. Increase office staffTo this end, [I/we] need investment from private individuals and/or companies. A total of $XXX is being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation].Financial GoalsYear 1Year 2Year 3Sales$1,000,000$1,400,000$1,600,000Net Income$25,000$250,000$375,000Earnings per share.01.12.14Management[Name][Title][Experience]Sales growth from zero to $1,000,000 in five years.Led market in market share - 30%.Formulated advertising budgets & campaigns.Pioneered new distribution channels.Established national sales force.Established national repair & service centers.Brought new and innovative products to the market.Designed point-of-purchase materials.[Education}University of BostonBoston, MAB.A. - Computer SciencesShort BiographiesPresidentJohn Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has had experience in the widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr. Doe has held a sales position with U S West Inc. since then. Mr. Doe graduated from the University of Color ado in 1981 with a bachelor’s degree in philosophy. Mr. Doe is employed by the Company on a full-time basis.Chief Financial OfficerRichard Roe, CPA, Chief Financial Officer, Treasurer and Director. Mr. Roe joined Random Excess, Inc. in December 1988 as a corporate controller and was named Chief Financial Officer in July 1989. Mr. Roe was appointed Treasurer and a Director in July 1990. He served as corporate controller of XYZ Lumber Company from August 1981 to December 1988. Mr. Roe graduated from Metropolitan State College in Denver, Colorado in 1976 with a bachelor’s degree in accounting. Since 1979 hehas been licensed as a Certified Public Accountant in the State of Colorado and is a member of the American Institute of Certified Public Accountants. Mr. Roe is employed by the Company on a full-time basis.Vice PresidentJoe Dokes, Secretary, Executive Vice President and Director. Mr. Dokes supervises the company’s sales and implementations to its largest corporate customers, including US West, Great West Life Insurance, etc. Mr. Dokes has served as Secretary and a Director since February 1988, Vice President of Operations from February 1988 to December 1988, President of the Company from December 1988 to January 1990 and Vice President of Contract Sales since January 1990. He has been involved since 1986 with the private company originally formed as Random Excess, Inc., where his duties included managing the purchasing and sales department. From November 1984 to May 1986 he managed the sales department at Integrated Management Systems, Inc. From June 1983 to October 1984 he was a buyer for Adams County, Colorado, School District 50. Mr. Dokes attended Oklahoma State University in 1980 and 1981 and Trinidad State College in Trinidad, Colorado in 1981 and 1982. He did not receive a degree from either university. Mr. Dokes is employed by the Company on a full-time basis.Vice PresidentSally Seaugh Vice President of Marketing. Ms. Seaugh has been the Company’s Vice President of Marketing since November 1988. From September 1986 to October 1988 she was involved in business development and marketing for United Bank of Aurora (Colorado). From February 1980 to August 1986 she was self-employed as an independent oil and gas landman. Ms.Seaugh graduated from the University of Denver in 1974 with a bachelor’s degree in Education. She is employed by the Company on a full-time basis.ResponsibilitiesJohn Q. Doe, Chief Executive Officer - Responsible for entire operation. Oversees management function and all other executives.Salary - $60,000.Richard Roe, CPA, Chief Financial Officer - Responsible for financial operations, accounts payable, accounts receivable, interaction with auditors, investor relations. Salary - $40,000 Joe Dokes, Executive Vice President - Responsible primarily for sales and sales support.Salary - $35,000Sally Seaugh Vice President of Marketing. Responsible for marketing, human resources and training.Salary - $30,000.Total Executive Compensation$165,000.[This Page is for an Organization Chart, if applicable.][Company] HistoryIn [Month, Year] [I/we] formed a [Product/Service] company that manufactured start-of-the-art complex widgetry. This company was located in [City, State]. [I/we] formed this company as a [proprietorship, partnership, corporation]. Others involved in this business were: [names].The main goal of this company was to [explain].Financing was arranged through [home equity loans, savings, venture capital, friends and family, etc.] [Explain terms, rates and ability to repay.]This venture was very successful in generating and increasing sales, but was not effective in achieving profitability. The main reason for this was the amount of actual overhead experienced. This overhead was not initially anticipated by me at the beginning of that venture. Items including credit checking, warranty program management, extensive travel, maintaining warehouse stock and the management and expense of a national sales force were expenses not originally forecast or expected. With this level of overhead, it was mathematically impossible to achieve profitability.or:This venture was very successful in generating and increasing sales, as well as effective in achieving profitability. This was due to the following reasons:[Reason 1}[Reason 2][Reason 3]OR:[My Company] was recently conceived and is still in the beginning stages. To this point the following has been accomplished:§ A team consisting of [list names and primary responsibility.(i.e John Doe - Marketing) has been formed.§ A prosp ective [customer/client] list has been drawn up.§ Strategy meetings are being held every Monday, Wednesday and Friday evenings.§ This business plan has been drawn up.[Now link the past to the future - why a former company will lead into this one or how your present company and history will lead into any future plans. A short paragraph should suffice.]We are now able to adequately address the markets we have targeted. We have adjusted our staff, redirected our advertising and sales force, and have added the products necessary to meet the needs and expectations of our customers.[Product/Service] Description[My Company] intends to offer [product/service]. This [product/service] offers our customers the best possible solution as it:§ Offers the lowest price on the market§ Is the most technically advanced§ Offers more useful features§ Saves them time and money§ Offers our users better value per dollar spent§ Provides an alternative way to achieve a similar task.§ Provides a service which is not pre sently available in this area.§ Is strengthened by a team with combined experience of XX years.§ Saves them time and money§ Provides an alternative, cost effective way for them to realize a similar goal.We have a [copyright, service mark, trademark] or [exclusive agency, marketing rights] for this [product/service]. This agency will last until XXX at which time it may be extended for XX years or terminated. This agency agreement is cancelable upon XX days written notice.The [product/service] has a useful life of XX years. To distribute this product so that it remains usable for our customers, we must use the following methods of storage and transportation:1. Overnight delivery2. Cold storage3. Incorporate preservatives4. Shipment within two weeks to distributors.5. Specially padded boxcars.Even though the technology used to create this product is new, we expect that others will be able to substantially reproduce our patented results within XX years. To remain on the leading edge of this product, we will need to devote approximately XX% of revenues toward research and development. Also due to the fast changing nature of this industry, we will need to retrofit these machines within XX years at customer expense. Our manufacturing plan has considered this.[If general service to be offered is not obvious, such as carpet cleaning, sales rep, lawn care, consulting, etc. explain what service is. Then give a detailed description of your particular service and its uniqueness.]Short Examples:1. Our carpet cleaning machinery is state-of-the-art.2. Our consulting practice will address these specialized areas: [list]3. We will only rep these specific product lines. [list]Even though at this time our expertise is unique in the marketplace, we expect advances to be made and competitors to arise and offer similar services. We will meet this challenge by:1. Hiring staff specialized in these new areas.2. Increase our continuing education and training expense.3. Adding complementary lines.4. Make regular investments in new equipment.ObjectivesLong Term[My Company] believes very strongly in technical, financial, business and moral excellence. T o secure a stable future for all those connected with [My Company] we have set the following long term goals:Present market is estimated at $XXX. Our goal for market share is XX%.We want to be considered by our peers to be the market leader in sales as evidenced by:Trade industry awardsHigh end of scale in financial ratiosMajor market shareTechnical excellence (awards, honors, etc.)Community involvement (Rotary, United Way, etc.)Short TermMarket share goals -1. First Year XX%2. Second Year XX%3. Third Year XX%4. Fourth Year XX%[Decrease, Maintain] costs through acquisition of new plant and equipment. Increase productivity by investing in employee training and education.1. Budget for complete computer training for appropriate applications.2. Set up, Maintain] employee benefit program for continuing college education.3. Budget for necessary seminars and/or continuing job-specific education.4. Maintain state-of-the-art accounting system for carefultracking.5. Monthly reports on financial status vis-a-vis the industry.6. Aggressive recruitment of the best technical staff in the industry.7. Support company involvement in various local and national charity events.CompetitorsNameAddressCity, StateStrengths:§ Location - next door to supplier factory, on major artery, close to terminal, etc.§ Pricing - Low cost producer, known for aggressive pricing policy.§ Delivery - ships overnight to anywhere in the world.§ Management - Everyone has an MBA from Harvard.Weaknesses§ Service - takes more than 3 months to receive spare parts.§ Dedication - If it’s sunny, they’re on the golf course or ski slope.§Machinery - Slowly approaching obsolescence unless replaced within six months.§ Overhead - Spend lavishly on corporate dining room, limousines and champagne.Competitive AdvantagesThe distinctive competitive advantages which [My Company] brings to this market are:Experience in this market. [I/we] have XXX years of hands-on experience in this industry.Sophistication in finance and distribution. This results in my being the low cost supplier in these price sensitive markets.The philosophy of [My Company] is to price not just according to our costs, but also according to what the market will pay.Our targeted minimum gross profit margin for a category must be XX%.By pricing to the market, [I/we] will achieve higher sales and therefore increase my buying power. As the amounts of my purchases increase, my per unit costs of shipping decrease and [I/we] will achieve higher discount levels from my suppliers. Through these economies of scale, many items currently on the market can be sold with lower prices, yet a higher net profit.Product pricing will include a range of quantity discounts as well as an early payment discount.Rather than being strictly regional, [I/we] will expand into the national market.To control foreign exchange risks, [I/we] will monitor the markets and hedge accordingly. [I/we] will also use overseas bank accounts.With those companies with which [I/we] have established a relationship or are known to be financially secure, [I/we] will work on a pre-pay basis. This allows me greater discounts.A level and policy of Capitalization that will allow me to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.A quarterly direct mail campaign directed at both currentcustomers and prospective new customers consisting of an informative newsletter.A toll-free national 800 number will be used for customer orders and inquiries.[I/we] will print complete four-color catalogs on a yearly basis. Price lists will be updated as needed. [I/we] intend to be aggressive in trade magazine advertising.Consideration will also be given to attending trade shows around the country.With this level of capitalization, should an unexpected downturn occur, [I/we] will be able to continue operations on a positive scale.Innovation. [I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.]The distinctive competitive advantages which [My Company] brings to this market are:Experience in this market. [I/we] have XX years of hands on experience in this industry.Sophistication in management and finance. We are able to run an efficient and lean structure, yet still provide quality service to our clients and customers.Because of the nature of this industry, we will be able to rent office space in more moderately priced buildings.As a unique service company, we will be able to keep our margins high, allowing us to provide internal financing for growth possibilities.A level and policy of Capitalization that will allow [me/us] to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profit s back into operations thus avoiding high debt ratios or lost sales opportunities.Our initial marketing campaign will allow us to book a sufficient amount of business so that we can implement our telephone customer service support program.Innovation[I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.]SummaryThrough [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby increasing the amount of profit to be retained in the business. Because of our pricing policy, more people will purchase our merchandise thus increasing the size of the market and we will be increasing our market share. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options: § increase service§ increase advertising§ reduce prices§ increase profits§ i ncrease selectionThrough [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby ncreasing the amount of profit to be retained in the business. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options:§ increase customer service§ increase advertising expenditures§ increase profits§ increase selection of services offeredThis plan will give us tremendous flexibility to use any of these options or a mix of them to effectively attack our target markets and meet our long term goals. This combination of experience, sophistication, capitalization and innovation will assist [My Company] as it strives to reach its sales, profit and return objectives.PricingBefore [I/we] set the price for my complex widgets, [I/we] determined on a unit basis what my costs were going to be. [I/we] then determined what the market price was for the normal widget. At this price it was determined that for all but the lowest sales projections, this product would turn a profit at this price. However, since our complex widgets offer additional features, we felt that we could price it approximately 50% above simple widgets.To test this price, we called a database of 50 large users of simple widgets. We first questioned them about the desirability of our extra features and then asked them directly if this price would be acceptable if such a product were available. We found that 75% of those polled would be interested in this product. Of this 75%, we received 10 firm orders representing approximately 30% of this group.OR:We have determined that the market price is $ XX per unit. This will equal a margin of XX%.OR:Our unit cost has been figured at $XX. We need a margin of XX% to pay our overhead and earn a sufficient profit. Therefore, our selling price will be $XX.Before [I/we] set the price for our [service], [I/we] forecast what our fixed monthly costs were going to be. [I/we] then determined what the market rate for comparable services were. At this rate it was determined that for all but the lowest billing projections, this [Service] would turn a profit at this rate.[Optional, if applicable]However, since our service is unique and demands a higher level of expertise, we felt that we should bill above other comparable rates.Specific MarketsMarket #1General HistoryThe first widget was introduced into the market in 1036. Widgets remained much as the original production until well into the 20th century when computer modeling showed that there could be some enhancements made to the basic widget. The market for widgets has been generally steady with market growth closely following the typical population growth. At this time there are approximately 1,500 companies worldwide making comparable simple widgets.Lawn care companies have enjoyed a period of steady growth over the past twenty years. This demand is due to many factors, not the least of which is the advance of lawn care technology. In our proposed marketing area, there are 25 lawn care services.Entry StrategyOur widget has been designed by the latest in computeraided design. We are able to manufacture our complex widgets on computer driven assembly lines using the latest in robotics manufacturing. This gives us a tremendous price advantage.We intend to market our complex widget through all the normal channels available to simple widgets. These include retail, wholesale, and OEM. To penetrate this market efficiently and swiftly, we intend to initially use commission sales representatives strategically located throughout the USA. We also will start a national advertising campaign targeting the end user in various national publications and on national TV commercials.Our sales representatives will be chosen based on their own experience in the marketplace. It is our intention to hire the best and the brightest among those currently available. Our marketing tests included many of the reps we initially would like to hire.Over the past few years, we have noticed an increase in demand for full lawn care services - not just grass cutting and snow removal. Our computerized office allows us to track our clients needs and schedule house calls on one hours notice.We intend to attack this market very aggressively through the use of:1. A pool of 10 telemarketers.2. House-to-house visits to neighbors of present clients.3. Advertisements in upscale magazines.4. Radio advertisements on weekends.5. Sales calls on real estate management companies.As we are offering a unique service, informing the public of our capabilities is of utmost importance.Growth StrategyAfter having successfully introduced the complex widget into the American market, our expansion will be in two separate areas: increasing sales in the USA and entering various foreign markets.After we have reached our first year sales goals, we intend to offer our sales reps the opportunity to sell our products exclusively by joining our company. We expect that a small percentage will desire to remain independent and these will have to be replaced with our own sales force. We intend to develop further sales reps from within by hiring and training them in our own sales methods. We will increase national advertising and begin targeting smaller accounts and specialty outlets. Additionally, we will conduct in house seminars for various OEM’s demonstrating how the inclusion of complex widgetry into their own products will increase the value of their products.After having successfully completed this entry phase into this market in the geographical are we have chosen, we will then expand our market by doing the following:1. Expand telemarketing pool to 20.2. Increase number of direct sales reps.3. Expand into neighboring cities.Market Size and ShareThe American market for [product/service] is estimated at $8 Billion annual sales based on data furnished by XYZ Survey. We estimate that we can achieve XX% market share within XX years.Marketing data for other markets is in the process of collection.Other MarketsUse the same format for additional markets.Targeting New MarketsTo continue our growth, we will be using the followingmethods to expand our markets and to increase our new areas of doing business:§ Customer contac t - find out their needs§ Look for complementary products§ Trade shows§ World Trade Center “Network”§ U.S. Government trade leads§ State Government trade leads§ On-line computer prospecting and qualification (DIALOG, D&B, etc.)§ Market surveys§ Res earch & developmentLocationRETAIL EXAMPLE:This business will be operated at 123 Any Street. This location is desirable because:1. The traffic flow has been rated at high.2. The rent is below market3. The building has the necessary facilities to operate this business.4. The location is convenient for our customers.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use.OTHER SAMPLE:This business will be operated at 123 Any Street. This location is desirable because:1. The building is structurally compatible for our use.2. The rent is below market3. The building has the necessary facilities to operate thisbusiness.4. The location is convenient for our freight companies, suppliers, clients and employees.5. Possibility of expansion in the area.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use.Manufacturing PlanSAMPLE:We will be using a conventional assembly line method of construction of our complex widgets. Our main supplier of component parts will be DEF Manufacturing of Fort Lee, NJ. In the event that they are not able to ship according to our specifications our secondary supplier will be MNO Amalgamated located in Charlotte, NC. These parts will be shipped to us by motor freight.The actual machinery used in the production line will be manufactured by A&M Machine Tools of Arlington, Texas. They also will be doing maintenance under a service contract. This design of machine and assembly will allows us to produce 24 hours a day as the entire assembly process is fully automated with state-of- the-art robotics of American manufacture.With robotics our labor costs and therefore our production costs will be the lowest in the industry. To maintain our advantage we have established lines of communication with all of our potential machinery suppliers. Most importantly we have an ongoing relationship with several universities and are actively participating in various studies and experiments relating to production methods.These machines also incorporate quality checking by lasers.All products must come within XX% of specifications. Also, at regular intervals we will be using human inspection of products and machines.We do not anticipate generating any toxic materials at this time for these products. However, we will be closely monitoring all production to determine if any hazardous materials are being generated. We have contracted with an environmental engineering company to advise us on any possible problems as well as solutions including legal disposal of all hazardous wastes.We anticipate the following outlays for this capital equipment:A&M Machines $XXXService Contract $XXXResearch & DevelopmentSAMPLE:We have already spent a considerable amount of time in researching and developing our complex widgets. We have a very simple laboratory equipped with the basic research equipment we need. We have thus far been able to discover lighter materials and several cost cutting manufacturing methods. The largest achievement to date is the discovery of a water based lubricant that does not disintegrate in rainstorms. We have called this lubricant “H2Ocus-Pocus”.Presently our research is being supervised by our Technical Director, John Q. Public. He will continue in this capacity. Having been the researcher involved with all our activities to this point, he is well qualified to continue our research efforts.Our next research project will center around using this new lubricant in our manufacturing processes and testing of a new material that has come to our attention.。
商业计划书范例英文
Bought out by eBay in 2003 for over $100 million.
Rejected Amazon’s $100 mil bid for over 70% shares
Bought out by Amazon in 2004 for $75 mil
4.3 million users; $80 million transaction volume in 2004 (est.)
Specialized brand name websites
AAA is Successfully Attacking the Most Profitable Segment of the B2C Market
Order Size
Logo
Level of merchandise choices
Online portal shopping malls
• Chinese high-end (middle class) consumers
– More than 8 million online users have over $5,000 annual income (CNNIC Survey 2004), 100 Million by 2010
• This number is growing quickly, and is actually higher than reported because many Chinese shield their true incomes
Domestic Customers’ needs
Access to more products on international markets
Buy smoothly and safely online, no worry about currency exchange
英文商业计划书范文
英文商业计划书范文篇一：商业计划书模板---英文版精编资料商业计划书模板---英文版BUSINESS PLAN TEMPLATEBUSINESS PLAN[My Company]123 MainStreetAnytown, USA -4567[Your Name][DATE]TABLE OF CONTENTS...商业计划书商业计划书模板---英文版BUSINESS PLAN TEMPLATEBUSINESS PLAN[My Company]123 Main StreetAnytown, USA 10000123-45671[Your Name][DATE]2TABLE OF CONTENTSExecutive Summary ........................................... (1)Management ........................................ ................................................... ................................................... . (2)[Company] History ........................................... ................................................... .. (5)[Product/Service] Description ....................................... ................................................... . (7)Objectives......................................... ................................................... ................................................... .. (9)Competitors .......................................................................................... .. (10)Competitive Advantages ........................................ ................................................... .. (11)Innovation ........................................ ................................................... ................................................... . (13)Pricing ........................................... ................................................... ................................................... (14)Specific Markets ........................................... ................................................... (15)Growth................................................... . (16)Market Size and Share ............................................. ................................................... (17)Targeting New Markets ........................................... ................................................... . (18)Location .......................................... ................................................... ................................................... .. (19)Manufacturing Plan .............................................. ................................................... . (20)Research & Development ....................................... (21)Historical Financial Data .............................................. ................................................... .. (22)Proforma Financial Data .............................................. ................................................... .. (23)Proforma Balance Sheet ............................................. ................................................... (26)Cost Control ........................................... ................................................... ................................................... (27)Effects of Loan or Investment ........................................ ................................................... (28)Attachments ....................................... ................................................... ................................................... . (29)3Executive Summary [My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:[Startup, growth] opportunities exist in [Product/Service].The need for use of efficient distribution and financial methods in these overlooked markets.[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.Several other prospective [customers/clients] have expressed serious interest in doing business within six months. [I/We] previously owned a company that was active in the widget markets. Over the pastfew years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study. The basic components of this plan are:1. Competitive pricing2. Expand the markets3. Increased advertising4. Lower our unit costs,5. Thereby achieving higher profits.1. Sign contracts2. Increased advertising3. Increase office staffTo this end, [I/we] need investment from private individuals and/or companies. A total of $XXX is being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation].Financial Goals Sales Net Income Earnings pershareYear 1 $25,000 .01 Year 2 $250,000 .12 Year 3$375,000 .141Management[Name] [Title]??[Experience]??Sales growth from zero to $1,000,000 in five years.??Led market in market share - 30%.Formulated advertising budgets & campaigns.Pioneered new distribution channels. Established national sales force.Established national repair & service centers.Brought new and innovative products to the market.Designed point-of-purchase materials.[Education}University of BostonBoston, MA- Computer SciencesPresidentJohn Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has had experience inthe widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987.篇二：英文商业计划书模板英语商业计划书（Business Plan）第一讲：概述第二讲：现状分析第三讲：目标确定第四讲：组织结构第五讲：产品分析第六讲：市场分析第七讲：市场策略第八讲：生产分析第九讲：财务分析第十讲：附件第一讲：概述(executive summary)概述是整个商业计划的第一部分，相当于整个商业计划的浓缩，使整个商业计划的精华所在。
商业计划书英语范文
商业计划书英语范文篇一：商业计划书中英文目录Contents第一章摘要……………………………………………………………………………………….1 Chapter I Description 1第二章公司介绍 ................................................ ................................................... ............ 2 Chapter II Brief Introduction to the Company2第三章商业发展计划 ................................................ ................................................... ..... 7 Chapter III Business Development Program 4一、南非投资环境 ................................................ ................................................... (7)1. Investment Environment of South Africa 4二、投资计划 ................................................ (9)2. Investment Program 4三、人员培训计划 ................................................ ....................................................143. Personnel Training Program 6四、企业的发展趋势 ................................................ . (18)4. Development Trend of the Enterprise 8第四章公司管理 ................................................ ................................................... .......... 23 Chapter IV Management 11一、组织管理结构图 ................................................ . (23)1. Schetch of Organizing and Management Structure11二、人力资................................................... .. (23)2. Human Resources11三、管理体系 ................................................ ................................................... .. (35)3. Management System 16第五章市场分析 ................................................ ................................................... .......... 40 Chapter V Market Analysis 19一、市场需求情况 ................................................ ....................................................401. Market Demand 19二、市场的确定 ................................................ ................................................... .. (43)2. Target Market20三、市场营销计划 ................................................ ....................................................453. Marketing Program 21四、竞争者情况和市场占有额 ................................................ .. (47)4. Competitors and Market Share 22第六章生产过程 ................................................ ................................................... .......... 49 Chapter VI Process of Production23一、原料供应商情况 ................................................ . (49)1. Situation of Suppliers23二、产品制造过程的描述 ................................................ (52)2. Description on Process of Manufacture 24（一）预处理工序的制作过程 ................................................ . (54)1) Process of Preliminary Treatment 24（二）钢化工序的制作过程 ................................................ . (58)2) Process of Tempering（三）夹层工序的制作过程 ................................................ . (60)3) Process of Laminating27第七章财务计划 ................................................ ................................................... .......... 64 Chapter VII Financial Program 29一、财务管理 ................................................ ................................................... .. (64)1. Financial Management 29二、资金的来源、使用及回收期预测 ................................................ (64)2. Estimation on Source and Use of Fund and Payoff Period 29三、财务成果预测 ................................................ ....................................................653. Estimation on Financial Outcome29第八章结论………………………………………………………………………………………68 Chapter VIII Conclusion 32 摘要Chapter I Description这份《商业计划书》是南非旭日安全玻璃有限公司为在南非建厂而制作的一份文件。
商业计划书英文的例文.doc
商业计划书英文的例文商业计划书是一份全方位的项目计划，其主要意图是递交给投资商，以便于他们能对企业或项目做出评判，从而使企业获得融资。
现在的经济时代是经济全球化，国内外合作十分频繁，国内很多企业都获得了国外投资机构投资。
争取国外机构进行投资，撰写一份英文的商业计划书自然十分必要，我为您推荐的商业计划书英文的例文，供您参考!英文商业计划书【1】in applying for a student visa and in the process, often will be asked to write a study plan ( study plan ),many foreign friends often not clear study plan and personal statement ( personal statement ) difference and style of writing, the author has long been engaged in student writing, due to the combination of their own experience, introduce the learning program the writing of the book. generally the study plan can be submitted to fall into two categories, both to the embassy for visa, or apply for admission to the school is by the.to apply for school programs from the essence and the personal statement is the same type of instruments, about the school application category learning plan can refer to a personal statement of the article, this article mainly introduces the submission of the embassy visa with a study plan.europe and the united states, especially immigrants from countries,such as australia, new zealand, canada and other countries for international student visa time are often asked to provide learning plan, learning through plan to convince the visa officer to know your background,choose to study professional motivational conditions, select the country for foreign students, and a clear future study schedule, occupation purpose and reason, audits of your other materials to decide whether to send you the visa studying abroad, so learning plan is a key document.in general, the learning plan needs to include the following contents:1si-mp-le deions of their learning experience, professional background and working experience;2 deions of their further study motives and why to choose the country, the university and the professional;3 detailed study schedule;4 introduction of foreign funds required and sources;5for future occupation goal elaboration, returned to reason.study plan on the style and structure of the article and the personal statement is very different, do not need too much personal and emotional deion, but should be clear and si-mp-le structure, tight logic,the facts clearly related arguments were strong, credible, returning reason to be very full, and absolutely not and the applicants other material contradiction.on the study plan in document writing, can and other sites to get help. as a result of the embassy staff every day to deal with a large number of documents, so learning plan must not write too long, generally should not exceed 800 words,and a preferably only one paragraph, paragraph before adding titles, such as my choice of university of toronto in canada, my career objective, in order to the embassy staff to you a content of the central idea of stick out a mile.your pa-pe-r should be very legible, cannot let the embassy staff from your text mining you potential content.study plan is the emphasis of future occupation plan and returned to reason, through this part of the embassy to tell you to go to the country after the students, are able to your occupation development good help, and there is a credible argument for returned.although the requirement study plan country often is a country of immigrants, but as a result of your visa application for study, so the study plan must eliminate any of your immigration tendency.reasons for returning to be with your personal background and family circumstances give a reasonable explanation, has many years of experience as a businemanager to obtain new zealand masters of busineadministration program admission,then clarifies his occupation goal is to return to china to become amulti-national corporation of high level managers, and he in china for many years of accumulated customer resources and social ring is a very valuable asset, this is very tough and reasonable a reason.of particular note is, study plan concerning the reasons for returning to the place of facts, not arbitrarily invent, at work, in this pa-pe-r the authors encountered by customers due to。
英文商业企划书模板范文
英文商业企划书模板范文BUSINESS PLAN TEMPLATE.1. Executive Summary.Briefly introduce the concept, vision, and objectives of your business.2. Company Description.Describe your company, its history, and the services or products it offers. Highlight your unique selling proposition (USP).3. Market Analysis.Discuss the industry, market trends, target audience, and competition.3.1 Industry Overview.Provide a broad overview of the industry and its growth potential.3.2 Target Market.Describe your target market, including demographics, psychographics, and their needs/wants.3.3 Competition.Analyze your competition, their strengths and weaknesses, and how you plan to differentiate yourself.4. Organization and Management.Describe the ownership structure, management team, and their qualifications.4.1 Management Team.Introduce the key members of your management team andtheir responsibilities.4.2 Organizational Structure.Explain your organizational structure and how it supports your business objectives.5. Service or Product Line.Describe your products or services, their features, benefits, and pricing strategy.6. Marketing and Sales Strategy.Outline your marketing and sales approach, including positioning, promotion, distribution, and pricing.6.1 Marketing Strategy.Describe your marketing mix (4Ps: product, price, place, promotion).6.2 Sales Strategy.Explain your sales process, target customers, and expected sales growth.7. Funding Request.If applicable, outline your funding needs, how much you are seeking, and how it will be used.8. Financial Projections.Provide financial projections for the next 3-5 years, including income statement, balance sheet, and cash flow statement.8.1 Assumptions.List the assumptions made in your financial projections.8.2 Break-Even Analysis.Explain when you expect to break even and start generating profits.9. Appendix.Include any additional documents or information that supports your business plan, such as market research data, product images, or testimonials.10. Revision History.Track any revisions made to your business plan and the date they were made.Remember to tailor this template to fit the specific needs and goals of your business. Each section should be detailed and comprehensive, providing a clear picture of your business's potential and strategy.。
商业计划书英文范文
商业计划书英文范文商业计划书英文范文篇一：商业计划书提纲写作(中英文)Business Plan Outline - 23 Point Checklist For SuccessDave Lavinsky, ContributorIf you’re looking for funding for a new or existing business, you need a business plan. Your business plan gives lenders and investors the information they need to determine whether or not they should consider your company.Your business plan outline is the first step in organizing your thoughts. And, when you follow the outline below, you ensure your business plan is in the format that prompts investors and lenders to take action.In the business plan outline below, you will see the ten (10) sections common to business plans, and the twenty-three (23) sub-sections you must complete.Section I – Executive Summary1 – Executive SummaryThe Executive Summary is the most important partof your business plan. Because if it doesn’t interest readers, they’ll never even get to the rest of your plan.Start your Executive Summary with a brief and concise explanation of what your company does. Next, explain why your company isuniquely qualified to succeed. For example, does your management team have unique competencies? Do you have any patents? Are you the first mover in your market? Does a huge, unmet market opportunity exist? Etc.Finally, include a synopsis of your financial projections inyour Executive Summary. Specifically, include your expected revenues, expenses and profits for each of the next five years, how much funding you are seeking, and the key uses of these funds.Section II – Company Overview2 – Company OverviewThe Company Overview section provides a brief history of your company.Here you will answer questions such as when and how your organization was formed, what type of legalentity you are, and accomplishments to date.Importantly, your past accomplishments are perhaps the best indicator of potential future success, so be sure to identify and include all key milestones your company has achieved to date. Section III –Industry AnalysisYour Industry Analysis section has two sub-sections as follows: 3 –Market Overview The Market Overview section discusses the size and characteristics of your market. For example, if you are a restaurant, you would include the size of the restaurant market, a brief discussion of sectors (, fast food versus fine dining) and market trends.4 – Relevant Market SizeThe relevant market size is a much more specific calculation of your market size. It is the annual revenue your company could attain if it attained 100% market share. Your relevant market size is calculated by multiplying 1) the number of customers who might be interested in purchasing your products and/or services each year and 2) the amount these customers might be willing to spend, on an annual basis, on your products and/or services.Section IV – Customer AnalysisYour Customer Analysis section has two sub-sections as follows: 5 –Target Customers Your Target Customers section precisely identifies your current and/or intended customers. Include as much demographic data on your target customers as possible, such as their gender, age, salary, geography, marital status and education.6 – Customer NeedsIn this section of your business plan, specify why customers want or need your products and/or services. For example, do customers care most about speed, quality, location, reliability, comfort, price, value, etc.?Section V – Competitive AnalysisYour Competitive Analysis section has three sub-sections as follows: 7 – Direct Competitors Direct competitors are companies that fill the same customer need you fill with the same solution. Forexample, if you operate an Italian restaurant, other Italian restaurants would be direct competitors. In this section of your business plan, outline who your direct competitors are, and their strengths and weaknesses.8 – Indirect CompetitorsIndirect competitors are companies that fill the same customer need you fill with a different solution. For example, if you operate an Italian restaurant, a French restaurant would be an indirect competitor.In this section of your business plan, outline who your indirect competitors are, and their strengths and weaknesses.9 – Competitive AdvantagesImportantly, identify your Competitive Advantages in thissection. Specifically, state what is it about your company that will allow you to effectively compete (and win) against both direct and indirect competitors.Section VI – Marketing PlanYour Marketing Plan section has four sub-sectionsas follows: 10 – Products & ServicesHere is where you give the details of the products and/or services your company offers.11 – PricingDetail your pricing here. In particular, discuss how your pricingrelates to competition. For example, are you the premium brand? The low cost brand?Discuss your expected branding based on your chosen pricing model. 12 –Promotions Plan Your promotions plan details the tactics you will use to attract new customers. For example, you might choose radio advertising, oronline pay-per-click ads, or press releases, and so on. In this section, detail each form of promotions you will use.13 – Distribution PlanYour Distribution Plan outlines the ways in which customers can buy from you. In many cases, they can only buy directly from you,perhaps at your physical location or web address.In other cases, you might have distributors or partners who sell your products or services. In such a case, detail this structure.Section VII – Operations PlanYour Operations Plan section has two sub-sections as follows: 14 – Key Operational ProcessesYour Key Operational Processes are the daily functions yourbusiness must conduct. In this section, you will detail these functions. For example, will you maintain a Customer Service department? If so, what specific role will it fill?By completing this section, you’ll get great clarity on the organization you hope to build.15 – MilestonesIn this section of your business plan, list the key milestones you hope to achieve in the future and the target dates for achieving them.Here is where you set goals for specific and critical undertakings, such as when a new product will be created and launched, by when you plan to execute new partnerships, etc.Section VIII – Management TeamYour Management Team section has three sub-sections as follows: 16 –Management Team Members This section details the current members of your management team and their backgrounds.17 – Management Team GapsParticularly if y ou’re a startup venture, you will have holes in your team; roles that you’d like to fill later. Identify such roles here, and the qualifications of the people you will seek later to fill them. 18 –Board MembersIf you maintain a Board of Advisors or Board of Directors, detail your Board members and their bios in this section.Section IX – Financial PlanYour Financial Plan section has four sub-sections as follows: 19 – Revenue ModelAs simple as it seems, this section of your business plan gives clarity on how you generate revenues. Do you sell products? Do you sell advertising space? Do you sell by-products, like data? Doyou sellall of the above?20 - Financial HighlightsYour full financial model (income statement, balance sheet and cash flow statement) belong in your Appendix, but in this section you’ll include the highlights. For instance, include your revenues, key expenses, and projected net income for the next five years. 21 – Funding Requirements/Use of Funds If you are seeking funding for your company, detail the amount here, and importantly for what you will use the funds.篇二：商务英语写作(商业计划书写作格式)商务英语写作:商业计划书写作格式XX-03-24 13:39:08 来源：爱词霸资讯官网封面 (Title page)企业的名称和地址Name and address of business负责人的姓名和地址Name(s) and address(es) of principals企业的性质Nature of business报告机密性的陈述Statement of confidentiality目录 (Table of contents)1. 概述/总结 (Executive summary)2. 行业及市场分析 (Industry analysis)对未来的展望和发展趋势 (Future outlook and trends)竞争者分析 (Analysis of competitors)市场划分 (Market segmentation)行业预测 (Industry forecasts)3. 企业的描述 (The description of the venture)企业的宗旨和目标（Mission statement and objectives）产品或服务的描述 (Description of the product or service)企业的规模 (Size of business)产品的进一步开发(Future potential/product development)竞争优势 (Competitive advantage)办公设备和人员 (Office equipment and personnel)创业者的背景 (Backgrounds of entrepreneurs)4. 生产计划 (Production plan)制造过程/被分包的数量(Manufacturing process / amount subcontracted)选址 (Location)厂房 (Physical plant）机器和设备 (Machinery and equipment）原材料的供应情况 (Sources of raw materials to be supplied) 生产能力和提高的可能性(Output limitations，if any，and scale-up possibilities）质量控制计划 (Quality control plans)5. 营销计划 (The marketing plan)定价 (Pricing)分销 (Distribution)促销 (Promotion)产品预测 (Product forecasts)预见的涨价 (Anticipated mark-up)竞争对手的反应(Competitors’ response)市场份额预测 (Market share projection)控制 (Controls)6. 组织计划 (Organizational plan)所有权的形式 (Form of ownership)合作者或主要股权所有人的身份(Identification of partners or principal shareholders)负责人的权利 (Authority of principals)管理层成员的背景 (Management team background) 组织成员的角色和责任(Roles and responsibilities of members of organization)7. 风险与对策分析(Assessment of risks)企业弱点的评价 (Evaluate weakness if business)新技术 (New technologies)应急计划 (Contingency plan)8. 财务计划 (Financial plan)各种业绩比率和投资回报(Summary of performance ratios, ROI etc.)销售预测 (Sales forecasts)财务预测的假设(Assumptions underpinning financial forecasts)损益表(Income statement / Profit and loss statement)预测现金流量表 (Cash flow projections)资产负债预估表 (Pro forma balance sheet)量本利分析 (Break-even analysis)资金来源和运用 (Sources and applications of funds)9. 融资需求 (Financing requirements)融资前的活动小结 (Summary of operations prior to financing) 现在的股东和未付债款(Current shareholders, loans outstanding)资金需要量及时间 (Funds required and timing)投资回报 (The deal on offer)资本负债比率和盈利与利息比率(Anticipated gearing and interest cover)投资者退出方式 (Exit routes for investors)附录 (Appendix)1. 管理人员简历 (Management team biographies)2. 职业咨询人员背景(Names and details of professional advisors)3. 技术参数和图纸 (Technical data and drawings)4. 专利、版权、设计等(Details of patents, copyright, designs）5. 审计的报表 (Audited accounts)6. 信件 (Letters)7. 市场调研数据 (Market research data)8. 租约或合同 (Leaser or contracts)9. 供应商的报价单 (Price lists from suppliers)10. 客户的订单 (Orders from customers)篇三：商业计划书英文版(免费) txt格式Exhibit 2 KEY FACTORS FOR SUCCESS OF INNOVATIVE START-UPS Ideas . Degree of innovation . Scope . Patent Capital . Availability/amount . Needs/ responsibilities . Exits for investors People . Inventors . Entrepreneurs . Team members Traditional service providers . Attorneys . Patent lawyers . Tax consultants/ accountants . Market researchers Network and exchange . Coaching . Networking . Team building . Innovative service provider –Venture capitalists –Headhunters –Angel investors –High-tech start-up consultants 1. THE ROUTE FROM CONCEPT TO COMPANY New, innovative companies generally try to grow from start-ups into established companies within 5 years. But they can seldom finance their activities alone along the way. Rather, they are dependent on professional investors with considerable financial clout. For entrepreneurs, financing is a critical question – the business plan must thus be considered from the point of view of potential investors right from the outset. Success factors Successful companies arise from a combination of five elements (Exhibit 2).1. No business concept, no business Having an idea is just the beginning of the creative process. Many entrepreneurs are initially infatuated with their inspiration, losing sight of the fact that their idea is the point of departure for a long process of development which must face –and withstand –toughchallenges before it can enjoy financing and market success as a mature business concept.2. Money matters Without somebody who invests money into the idea to grow it into a viable business, this business will never become a reality. From early on, therefore, much attention must be paid to convincing investors to provide the necessary funding. 3 Exhibit 3 STAGES OF START-UP DEVELOPMENT Business idea generation Business plan preparation Start-up and growth Established company Interest of investors Financing decisions Exit of initial investors3. No entrepreneurs, no enterprise Growing newfirms is not a one-person job. It can only succeed with a team of, usually, three to five entrepreneurs whose talents are complementary. Putting together well-functioning teams is a difficult process –one that takes time, energy, and an understanding of human nature. Do not lose any time in putting your team together and work on perfecting it throughout the entire start-up process. The characteristics of a high-performance management team are discussed in more detail in section of this Guide. 4. Traditional service providers will help you clear the first hurdles You will often need the advice of professional service providers, such as patent lawyers, tax advisors, and market researchers - especially at the beginning. Getting the right information early (, for registering a patent) can have consequences for later success or failure. 5. Strong networks are a "shot in the arm" for every new company Professional guidance for potential entrepreneurs through a network of sponsors, entrepreneurs, venture capitalists, and service providers is decisive in transforming viable ideas intoreal companies. Prime examples for such regional networkscan be found in Silicon Valley and the Boston area. Stages of development The typical progression of the start-up and development of growing companies into established firms can be subdivided into three stages. The end of each stage serves as a milestone for venture capitalists by which to gauge the status of their investment. Being familiar with each stage and the challenges it poses may spare you wasted energy and disappointment. Please note, however, that the three stages in the development of a functioning start-up do not match the three phases in the development of a business plan within the framework of this competition (see Exhibit 3). If you intend to be successful, this start-up process should influence both your activities as the initiator of a business concept and your path toward forming your own company. To a large extent, it is the demands of investors that will determine how you must approach the individual stages of the start-up.4 Stage 1: Business idea generation The beginning isthe inspiration –your solution to a problem. It must be evaluated to determine if it delivers an actual customer value, whether the market is big enough, and just how big it will be. The idea itself has no intrinsic economic value. It acquires economic value only after it has been successfully transformed into a concept with a plan and implemented. You will need to start putting together your team as soon as possible, finding partners who can develop your product or service until it is ready for market (or at least until shortly before). In the case of products, this stage usually involves a functioning prototype. You will most likely have to do without venture capital during this stage. Youwill still be financing your plan with your own money, help from friends, perhaps state research subsidies, contributions from foundations, or other grants. Investors refer to this as "seed money," as your idea is still a seedling, not yet exposed to the harsh climate of competition. Your objective at this stage is to present your business concept and market –which forms the foundation of your new company – so clearlyand concisely as to pique the interest of potential investors in helping you cultivate your idea further. Stage 2: Business plan preparation。
商业计划书英文
商业计划书英文Business Plan1. Executive SummaryOur company, XYZ Industries, is a startup that aims to create and sell innovative home cleaning products. This business plan outlines our strategy and objectives to establish a strong presence in the market and achieve long-term profitability.2. Company DescriptionXYZ Industries will operate as a manufacturer and distributor of home cleaning products. Our product line will include eco-friendly cleaning solutions, specialized cleaning tools, and smart cleaning devices. Our aim is to provide customers with effective and convenient solutions to meet their cleaning needs.3. Market AnalysisThe home cleaning industry is experiencing significant growth due to increased awareness of cleanliness and hygiene. Additionally, the growing popularity of smart home devices presents an opportunity for us to introduce innovative cleaning products. Our target market includes households, offices, and commercial spaces that prioritize cleanliness and sustainability.4. Competitive AnalysisWe face competition from both established manufacturers andnewer startups in the home cleaning industry. However, our unique selling propositions, such as eco-friendly and smart solutions, will differentiate us from competitors. We will also focus on product quality, affordability, and excellent customer service to gain a competitive edge.5. Marketing and Sales StrategyOur marketing strategy will involve a combination of online and offline channels. We will establish a strong online presence through social media marketing, search engine optimization, and targeted online advertising. Additionally, we will collaborate with retailers to stock our products and participate in trade shows and exhibitions.6. Operations and ManagementOperations will involve manufacturing, packaging, and distribution of our cleaning products. We will establish partnerships with suppliers and logistics providers to ensure smooth operations. Our experienced management team will oversee day-to-day operations and strategic decision-making.7. Financial ProjectionsWe project a steady increase in revenue over the next five years. Initially, we will invest in product development and marketing to establish our brand and gain market share. We anticipate a breakeven point within the first two years and aim for a steady growth in profitability thereafter.8. Risks and MitigationThere are several risks associated with our business, including market competition, changing consumer preferences, and regulatory challenges. To mitigate these risks, we will continuously monitor market trends, adapt our product portfolio, and comply with industry regulations.9. ConclusionXYZ Industries aims to become a leading player in the home cleaning industry. With our innovative and eco-friendly products, strategic marketing, and strong operations, we are confident in our ability to achieve sustainable growth and profitability.Note: This business plan is a general outline and should be customized according to the specific requirements and objectives of your business.。
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商业计划书英文范文篇一：商业计划书提纲写作(中英文)Business Plan Outline - 23 Point Checklist For SuccessDave Lavinsky, ContributorIf you’re looking for funding for a new or existing business, you need a business plan. Your business plan gives lenders and investors the information they need to determine whether or not they should consider your company.Your business plan outline is the first step in organizing yourthoughts. And, when you follow the outline below, you ensure your business plan is in the format that prompts investors and lenders to take action.In the business plan outline below, you will see the ten (10) sections common to business plans, and the twenty-three (23) sub-sections you must complete.Section I – Executive Summary1 – Executive SummaryThe Executive Summary is the most important partof your business plan. Because if it doesn’t interest readers, they’ll never even get to the rest of your plan.Start your Executive Summary with a brief and concise explanation of what your company does. Next, explain why your company isuniquely qualified to succeed. For example, does your management team have unique competencies? Do you have any patents? Are you the first mover in your market? Does a huge, unmet market opportunity exist? Etc.Finally, include a synopsis of your financial projections in your Executive Summary. Specifically, include your expected revenues, expenses and profits for each of the next five years, how much funding you are seeking, and the key uses of these funds.Section II – Company Overview2 – Company OverviewThe Company Overview section provides a brief history of your company.Here you will answer questions such as when and how your organization was formed, what type of legalentity you are, and accomplishments to date.Importantly, your past accomplishments are perhaps the best indicator of potential future success, so be sure to identify and include all key milestones your company has achieved to date. Section III –Industry AnalysisYour Industry Analysis section has two sub-sections as follows: 3 – Market Overview The Market Overview section discusses the size and characteristics of your market. For example, if you are a restaurant, you would include the size of the restaurant market, a brief discussion of sectors (, fast food versus fine dining) and market trends.4 – Relevant Market SizeThe relevant market size is a much more specific calculation of your market size. It is the annual revenue your company could attain if it attained 100% market share. Your relevant market size is calculated by multiplying 1) the number of customers who might be interested in purchasing your products and/or services each year and 2) the amount these customers might bewilling to spend, on an annual basis, on your products and/or services.Section IV – Customer AnalysisYour Customer Analysis section has two sub-sections as follows: 5 – Target Customers Your Target Customers section precisely identifies your current and/or intended customers. Include as much demographic data on your target customers as possible, such as their gender, age, salary, geography, marital status and education.6 – Customer NeedsIn this section of your business plan, specify why customers want or need your products and/or services. For example, do customers care most about speed, quality, location, reliability, comfort, price, value, etc.?Section V – Competitive AnalysisYour Competitive Analysis section has three sub-sections as follows: 7 – Direct Competitors Direct competitors are companies that fill the same customer need you fill with the same solution. Forexample, if you operate an Italian restaurant, other Italian restaurants would be direct competitors. In this section of your business plan, outline who your direct competitors are, and their strengths and weaknesses.8 – Indirect CompetitorsIndirect competitors are companies that fill the same customer need you fill with a different solution. For example, if you operate an Italian restaurant, a French restaurant would be an indirect competitor.In this section of your business plan, outline who your indirect competitors are, and their strengths and weaknesses.9 – Competitive AdvantagesImportantly, identify your Competitive Advantages in this section. Specifically, state what is it about your company that will allow you to effectively compete (and win) against both direct and indirect competitors.Section VI – Marketing PlanYour Marketing Plan section has four sub-sectionsas follows: 10 – Products & ServicesHere is where you give the details of the products and/or services your company offers.11 – PricingDetail your pricing here. In particular, discuss how your pricingrelates to competition. For example, are you the premium brand? The low cost brand?Discuss your expected branding based on your chosen pricing model. 12 – Promotions Plan Your promotions plan details the tactics you will use to attract new customers. For example, you might choose radio advertising, oronline pay-per-click ads, or press releases, and so on. In this section, detail each form of promotions you will use.13 – Distribution PlanYour Distribution Plan outlines the ways in which customers can buy from you. In many cases, they can only buy directly from you,perhaps at your physical location or web address.In other cases, you might have distributors or partners who sell your products or services. In such a case, detail this structure.Section VII – Operations PlanYour Operations Plan section has two sub-sections as follows: 14 – Key Operational ProcessesYour Key Operational Processes are the daily functions your business must conduct. In this section, you will detail these functions. For example, will you maintain a Customer Service department? If so, what specific role will it fill?By completing this section, you’ll get great clarity on the organization you hope to build.15 – MilestonesIn this section of your business plan, list the key milestones you hope to achieve in the future and the target dates for achieving them.Here is where you set goals for specific and critical undertakings, such as when a new product will be created and launched, by when you plan to execute new partnerships, etc.Section VIII – Management TeamYour Management Team section has three sub-sections as follows: 16 – Management Team Members This section details the current members of your management team and their backgrounds.17 – Management Team GapsParticularly if you’re a startup venture, you will have holes in your team; roles that you’d like to fill later. Identify such roles here, and the qualifications of the people you will seek later to fill them. 18 –Board MembersIf you maintain a Board of Advisors or Board of Directors, detail your Board members and their bios in this section.Section IX – Financial PlanYour Financial Plan section has four sub-sections as follows: 19 – Revenue ModelAs simple as it seems, this section of your business plan gives clarity on how you generate revenues. Do you sell products? Do you sell advertising space? Do you sell by-products, like data? Do you sellall of the above?20 - Financial HighlightsYour full financial model (income statement, balance sheet and cash flow statement) belong in your Appendix, but in this section you’ll include the highlights. For instance, include your revenues, key expenses, and projected net income for the next five years. 21 – Funding Requirements/Use of Funds If you are seeking funding for your company, detail the amount here, and importantly for what you will use the funds.篇二：商务英语写作(商业计划书写作格式)商务英语写作:商业计划书写作格式XX-03-24 13:39:08 来源：爱词霸资讯官网封面 (Title page)企业的名称和地址Name and address of business负责人的姓名和地址Name(s) and address(es) of principals企业的性质Nature of business报告机密性的陈述Statement of confidentiality目录 (Table of contents)1. 概述/总结 (Executive summary)2. 行业及市场分析 (Industry analysis)对未来的展望和发展趋势 (Future outlook and trends)竞争者分析 (Analysis of competitors)市场划分 (Market segmentation)行业预测 (Industry forecasts)3. 企业的描述 (The description of the venture)企业的宗旨和目标（Mission statement and objectives）产品或服务的描述 (Description of the product or service)企业的规模 (Size of business)产品的进一步开发(Future potential/product development)竞争优势 (Competitive advantage)办公设备和人员 (Office equipment and personnel)创业者的背景 (Backgrounds of entrepreneurs)4. 生产计划 (Production plan)制造过程/被分包的数量 (Manufacturing process / amount subcontracted)选址 (Location)厂房 (Physical plant）机器和设备 (Machinery and equipment）原材料的供应情况 (Sources of raw materials to be supplied)生产能力和提高的可能性 (Output limitations， if any， and scale-up possibilities）质量控制计划 (Quality control plans)5. 营销计划 (The marketing plan)定价 (Pricing)分销 (Distribution)促销 (Promotion)产品预测 (Product forecasts)预见的涨价 (Anticipated mark-up)竞争对手的反应 (Competitors’ response)市场份额预测 (Market share projection)控制 (Controls)6. 组织计划 (Organizational plan)所有权的形式 (Form of ownership)合作者或主要股权所有人的身份 (Identification of partners or principal shareholders)负责人的权利 (Authority of principals)管理层成员的背景 (Management team background) 组织成员的角色和责任(Roles and responsibilities of members of organization)7. 风险与对策分析(Assessment of risks)企业弱点的评价 (Evaluate weakness if business)新技术 (New technologies)应急计划 (Contingency plan)8. 财务计划 (Financial plan)各种业绩比率和投资回报 (Summary of performance ratios, ROI etc.)销售预测 (Sales forecasts)财务预测的假设(Assumptions underpinning financial forecasts)损益表(Income statement / Profit and loss statement)预测现金流量表 (Cash flow projections)资产负债预估表 (Pro forma balance sheet)量本利分析 (Break-even analysis)资金来源和运用 (Sources and applications of funds)9. 融资需求 (Financing requirements)融资前的活动小结 (Summary of operations prior to financing)现在的股东和未付债款 (Current shareholders, loans outstanding)资金需要量及时间 (Funds required and timing)投资回报 (The deal on offer)资本负债比率和盈利与利息比率(Anticipated gearing and interest cover)投资者退出方式 (Exit routes for investors)附录 (Appendix)1. 管理人员简历 (Management team biographies)2. 职业咨询人员背景(Names and details of professional advisors)3. 技术参数和图纸 (Technical data and drawings)4. 专利、版权、设计等(Details of patents, copyright, designs）5. 审计的报表 (Audited accounts)6. 信件 (Letters)7. 市场调研数据 (Market research data)8. 租约或合同 (Leaser or contracts)9. 供应商的报价单 (Price lists from suppliers)10. 客户的订单 (Orders from customers)篇三：商业计划书英文版(免费) txt格式Exhibit 2 KEY FACTORS FOR SUCCESS OF INNOVATIVE START-UPS Ideas . Degree of innovation . Scope . Patent Capital . Availability/amount . Needs/ responsibilities . Exits for investors People . Inventors . Entrepreneurs . Team members Traditional service providers . Attorneys . Patent lawyers . Tax consultants/ accountants . Market researchers Network and exchange . Coaching . Networking . Team building . Innovative service provider –Venture capitalists –Headhunters –Angel investors –High-tech start-up consultants 1. THE ROUTE FROM CONCEPT TO COMPANY New, innovative companies generally try to grow from start-ups into established companies within 5 years. But they can seldom finance their activities alone along the way. Rather, they are dependent on professional investors with considerable financial clout. For entrepreneurs, financing is a critical question – the business plan must thus be consideredfrom the point of view of potential investors right from the outset. Success factors Successful companies arise from a combination of five elements (Exhibit 2).1. No business concept, no business Having an idea is just the beginning of the creative process. Many entrepreneurs are initially infatuated with their inspiration, losing sight of the fact that their idea is the point of departure for a long process of development which must face – and withstand – tough challenges before it can enjoy financing and market success as a mature business concept.2. Money matters Without somebody who invests money into the idea to grow it into a viable business, this business will never become a reality. From early on, therefore, much attention must be paid to convincing investors to provide the necessary funding. 3 Exhibit 3 STAGES OF START-UP DEVELOPMENT Business idea generation Business plan preparation Start-up and growth Established company Interest of investors Financing decisions Exit of initial investors3. No entrepreneurs, no enterprise Growing newfirms is not a one-person job. It can only succeed with a team of, usually, three to five entrepreneurs whose talents are complementary. Putting together well-functioning teams is a difficult process – one that takes time, energy, and an understanding of human nature. Do not lose any time in putting your team together and work on perfecting it throughout the entire start-up process. The characteristics of a high-performance management team are discussed in more detail in section of this Guide. 4. Traditional service providers will help you clear the first hurdles You will often need the advice of professional service providers, such as patent lawyers, tax advisors, and market researchers - especially at the beginning. Getting the right information early (, for registering a patent) can have consequences for later success or failure. 5. Strong networks are a "shot in the arm" for every new company Professional guidance for potential entrepreneurs through a network of sponsors, entrepreneurs, venture capitalists, and service providers is decisive in transforming viable ideas intoreal companies. Prime examples for such regional networks can be found in Silicon Valley and the Boston area. Stages of development The typical progression of the start-up and development of growing companies into established firms can be subdivided into three stages. The end of each stage serves as a milestone for venture capitalists by which to gauge the status of their investment. Being familiar with each stage and the challenges it poses may spare you wasted energy and disappointment. Please note, however, that the three stages in the development of a functioning start-up do not match the three phases in the development of a business plan within the framework of this competition (see Exhibit 3). If you intend to be successful, this start-up process should influence both your activities as the initiator of a business concept and your path toward forming your own company. To a large extent, it is the demands of investors that will determine how you must approach the individual stages of the start-up.4 Stage 1: Business idea generation The beginning isthe inspiration – your solution to a problem. It must be evaluated to determine if it delivers an actual customer value, whether the market is big enough, and just how big it will be. The idea itself has no intrinsic economic value. It acquires economic value only after it has been successfully transformed into a concept with a plan and implemented. You will need to start putting together your team as soon as possible, finding partners who can develop your product or service until it is ready for market (or at least until shortly before). In the case of products, this stage usually involves a functioning prototype. You will most likely have to do without venture capital during this stage. You will still be financing your plan with your own money, help from friends, perhaps state research subsidies, contributions from foundations, or other grants. Investors refer to this as "seed money," as your idea is still a seedling, not yet exposed to the harsh climate of competition. Your objective at this stage is to present your business concept and market – which forms the foundation of your new company – so clearlyand concisely as to pique the interest of potential investors in helping you cultivate your idea further. Stage 2: Business plan preparation。