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Awareness of Facebook is close to 100% More than 1 billion people (>70% of internet population) use social networks.
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People use more than Facebook. In Europe, people join on average 1,9 social networks. In USA it’s 2,1; Brazil 3,1 and India 3,9.
Topics cover main adoption & usage, brand interactions, role of employees in using social media and much more.
For questions, feedback and remarks, please contact:
Prof. Steven Van Belleghem Managing partner InSites Consulting Steven@InSites.eu
Twitter: @steven_insites
Studied countries
9027 consumers (age 15+) across 35 countries, representative for the online population within country on gender, age and e-commerce. Data collected on online research panels, field in Q2 2011.
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People become a fan on Facebook because they like the product, not because of advertising.
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36% posted content about a brand on social networks.
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38% of internet users has a smart phone. They are more intensive users of social networks than people without a smartphone.
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Consumers prefer e-mail over social networks to ask questions to brands.
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2 out of 3 employees is proud about their employer, but only 19% shares stories on social media: unused conversation potential.
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Vkontakte is big in Eastern Europe: 55% awareness, 39% penetration.
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Difficult for new social networks to succeed. 60% does not want any new social networks. 93% is happy with what they have and won’t in- or decrease.
Facebook
Big social networks will get bigger and small ones will get smaller.
Low
0% 0%
10%
20%
30%
40%
50%
60%Βιβλιοθήκη LowCurrent network penetration
High
N Europe = Min 43 – Max 4968 / F = If member of social network
Average Facebook session lasts 37 minutes, Twitter 23 minutes. More than 400 million people use Facebook daily.
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There is a big Twitter paradox: 80% is aware of Twitter, only 16% is using it.
Consumers want to be in the boardroom. 44% is asking to take part in co-creation of products & advertising.
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Positive experiences are bigger conversation starters than negative experiences. People like positive stuff.
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High
Increase
Intention to
40% 35% 30%
LinkedIn Twitter
25%
Vkontakte
20%
Netlog Tagged
Orkut
Xing
Ning HyvesBadoo
15% Hi5
10%
QZone Bebo Friendster
MySpace
5%
EUROPE
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People connect online with their offline friends. People love to connect to people.
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>50% of social network users are connected to brands.
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Offline brand experiences are the main online conversation starters.
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What to expect from this presentation?
20 eye-catching facts about social media around the world.
>1.000 facts & figures about social media in more than 30 countries.