中国冰淇淋市场调研分析与品牌战略报告

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● The general situation of China's market ● Summary
● Consumer analysis ● Summary
01
全球冰淇淋市场调研
全球概况 | 澳大利亚市场 | 总结
Βιβλιοθήκη Baidu1
全球市场篇
Global Market
全球概况
全球概况

Global ice cream market grows steadily
数据来源: Euromonitor ,中信建投证券研发部 和《Global Opportunity Analysis and Industry Forecast, 2017-2023》
市场调研
冰淇淋
OSENS 2018/05/30
品牌全案服务
Brand full case service
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Global ice cream market survey
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Market Research on ice cream in China
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Research on competition products of ice cream
● Asia-Pacific is expected to witness the highest growth rate, owing to rise in demand from the emerging economies such as India, China, Indonesia, and others. Moreover, increased disposable income and rise in standard of living boost the market growth. India and China are projected witness significant growth during the forecast period. A. India's ice cream market has reached a compound annual growth rate of 13% in the past five years. It is expected that sales volume in 2018 will exceed that of the more mature markets, including the United Kingdom. It is estimated that in 2018 India’s ice cream sales will reach 381.8 million liters, and in 2021 it will reach 657.2 million liters. B. Except for India, the markets with the highest CAGR in terms of sales also include Indonesia (11%), Vietnam (9%), Turkey (9%) and Malaysia (8%). On the other hand, ice cream sales in other markets are bleak. In the past five years, the average annual compound growth rate of Swiss ice cream sales was -3%, followed by Thailand (-2%), Denmark (-2%), the United Kingdom (-2%) and the United States (-1%).
● Haagen-Dazs ● Zhongjie since 1946 ● DQ ● Wall's ● Cold stone ● TipTop ● Nestle ● Yili ● BAXY ● Deshi ● Summary
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Ice cream consumer survey
●Global profile ● An overview of the Australian market ● Summary
Country
India Indonesia Vietnam Turkey Malaysia Swiss Thailand Denmark United Kingdom United States
Compound growth rate over the past five years
13% 11% 9% 9% 8% -3% -2% -2% -2% -1%
●Global Ice Cream Market was valued at $68,072 million in 2016, and is projected to reach $97,301 million by 2023 , registering a CAGR of 5.4% from 2017 to 2023. ●The world's three largest ice cream consumption regions are: Europe (29%), Asia Pacific (22%), and North America (20%).
Global ice cream market sales (billion US dollars)
900
Ice cream consumption share in various regions around the world
800
700 600 500 400 300 200
100
0 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
数据来源: Euromonitor ,中信建投证券研发部 和《Global Opportunity Analysis and Industry Forecast, 2017-2023》
全球概况

Expects the highest growth rate of ice cream demand in Asia Pacific in the future
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