2010年第四季度中国消费者信心指数报告第一期

Nielsen 中国消费者China Consumer 信心指数报告

2010年第一期Confidence

2010 Report 1China Consumer Confidence

2010Report One 2010 Report One

主要研究发现Findings Highlights

•最新中国消费者信心指数上升3点

CCI up 3 points in China in the last wave.

•消费者信心提升主要受到西部省份以及一线和五线城镇消费者推动

Growth mainly driven by the West provinces/ Tier 1 and Tier 5 consumers.

•对整体经济环境信心增强系消费者看好就业前景的直接结果

Higher confidence in the economy is a direct consequence of better job prospects.

•就业前景改善与消费者看好个人财政状况之间相互作用力强

High correlation between an improved local job prospect and a better state of Chinese consumers personal finances.

consumers’personal finances.

•2009年中国快速消费品零售额增长率达到10%，发出经济反弹强劲信号

As a result FCMG value sales growth went up 10% in November 2009, which clearly shows a strong sign of recovery.

strong sign of recovery

如何为2010年经济转型做好充分准备？

How to best prepare the transition into 2010?

•快速发展的新趋势：数字媒体

Fast emerging trend: Digital media

创新仍然是发展关重要的助推力

•创新仍然是发展至关重要的助推力

Innovation still a key driver for growth

取样标准Sampling Plan

•覆盖全国：四大地理区域，四个城市级别以及农村地区，包括27个城市，其中5个城市下属的25个乡、镇以及50个村

National coverage: total of 27 cities with subordinating 25 counties and 50 rural villages from the selected5cities covering4geographic regions and4city tiers plus rural areas from the selected 5 cities covering 4 geographic regions and 4 city tiers plus rural areas.

•城市筛选系基于国家统计局经济景气中心提供的70个城市的人口和GDP数据，通过系统的取样方法确定

The city selection was conducted in systematic sampling method based on population The city selection was conducted in systematic sampling method based on population and GDP figures within the 70 cities list provided by CEMAC.

•四线地级市从24个已经选出的二、三线城市中随机取样，单个乡镇不设特定的样本量

F ti4iti l d d l f ll ti d th24l t d Ti

For tier 4 cities, sample was drawn randomly from all counties under the 24 selected Tier

2 and Tier

3 cities without specific sample size for each particular county.

Sample allocation

Sample allocation

Region Tier 1 Sample

Size (3 cities)Tier 2 Sample

Size (8 cites)

Tier 3 High

Sample Size (8

cities）

Tier 3 Low

Sample Size （8

cities)

Tier 4 Cities

Sample Size

(within 24 cities)

Rural Sample Size (25

towns and 50 villages)

Total

East6461002031012074571714 Middle10151101135224612 West1501001532154361054 Northeast50505063213 Total 64640140440562011173593

National 全国

T i

e T i

e

消费者信心指数CCI Index

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