碧桂园宣传画册

Corporate Mission : Corporate Value : Corporate Spirit : Service Methodology : Quality Methodology : HR Methodology :
Strategic Vision :
As a listed company, we must continuously enhance the management standard so that our investors, staff and business partners can be directly benefited from Country Garden’s growth. Being an integrated property company, we must continuously work hard in providing better products, supported with better environment, ancillary facilities and property management services, to more people, so that people can appreciate that we are a sunshine enterprise with conscience and social responsibility. As a private enterprise growing along with the open and reform, we must take the initiative in assuming the enterprise commitment in this era. Besides persisting our strategy along with the policy directions and contribute to the development of urbanization, we also aim at achieving a sustainable development in the harmonious coexistence of man and nature.
区别在于，能否做到阳光下的利润最大化？ 我认为，做一个有良心、有社会责任感的阳光企业，重要的原则是能否做到以下几点：利润的来源是不是可以放在阳光下？利 润的使用是不是能惠及合作伙伴、客户？利润的管理者心中是不是胸怀社会、国家？它的产品是不是造福于民？它的发展是不是兼 顾了身边的环境？它的目标是不是着眼于人类的未来？ 长久以来，碧桂园坚守“希望社会因我们的存在而变得更加美好”的企业使命，为向社会奉献最适宜、最美好的人居产品而不 懈努力。同时，我们自觉承担了国家和社会长远发展的社会责任——开办学校、做城镇化建设的积极参与者，参与扶贫、赈灾和医 疗卫生等。 碧桂园人从来都以能为中国社会发展尽绵薄之力而骄傲。 社会上喜欢给企业分善、恶，什么是善？什么又是恶？希望大家放心，我们追求做至善、至诚、至信的百年企业。因为我们奉 行“对人好、对社会好”的企业精神，且从来都是用行动来承诺。 为了实现碧桂园“国家富强、民族复兴、人们都能过上美好生活”的中国梦，我们会更加努力；并且相信，只要用心，就能成功。
To summarize, we hope that the efforts exerted by Country Garden can help in the advance of the society, in building more and better property products coupled with better services for more people, as well as to honor our obligations in the modernization of the country and the revitalization of the nation.
总之，希望碧桂园人的努力对社会的进步有所帮助;让更多的人住上更好的房子，得到更好的服务；也为国家的现代化，中华 民族的复兴尽我们应尽的责任。
杨国强
碧桂园集团创始人、董事局主席
Yeung Kwok Keung
Founder and Chairman of Country Garden
杨国强先生拥有33年建筑业务 经验及19年房地产开发经验。杨国强 先生亦为广东省政协常务委员。
莫斌先生对房地产开发、建筑 业务、施工管理、市场营销、成本控 制、企业管理等多个范畴拥有超过20 年丰富经验；为教授级高级工程师。
Chinese Dream 中国梦
Any enterprises should have the goal of profit maximization under legitimate means. This is because profit guarantees the healthy circulation of an enterprise and is also the basis of its sustainable development. Enterprise without a healthy cashflow cannot be strong and successful in the modern era.
这是一个日新月异的中国，城镇化建设和经济高速发展；这也是一个伟大而美好的时 代，炎黄子孙正为中华民族的伟大复兴而不遗余力。碧桂园有幸投身其中，并凭借独具 核心竞争力的发展模式建造老百姓买得起的好房子，这是能力，也是品质；碧桂园人付 出辛勤和汗水，致力于为追求幸福生活的中国人圆梦，这更是责任。
With the development of urbanization and robust economic development, China is ever-changing; This is also a great and fabulous era that Chinese people are contributing in full gear towards the revitalization of the nation. Country Garden is honored to be participating in such by leveraging on its unique competitive edge and business model to provide high standard of living to the society. Country Garden’s workforce is devoting every effort to make the dream of living better into reality.

Chinese Dream 中国梦
碧桂园·假日半岛（广州）
Country Garden Holiday Islands(Guangzhou)

中国梦 Chinese Dream
碧桂园的成就，应归功于伟大的祖国，归功于改革开放的阳光雨露与社会各界佑助；所以，我们坚持“对人好，对社会好”。 二十年来，我们持续努力，建造老百姓买得起的好房子，为追求幸福生活的中国人圆梦；我们希望掌管好社会的财富，尽己所能回 报社会，积极承担企业社会责任。
中来自百度文库梦 Chinese Dream
【企业使命】 【价值观】 【企业精神】 【服务理念】 【质量方针】 【人才理念】
【战略愿景】
希望社会因我们的存在而变得更加美好 我们要做有良心、有社会责任感的阳光企业 对人好，对社会好 给您一个五星级的家 过程精品，人居典范 以德为本，德才兼备；不拘一格，能者居上 “做事先做人，立业先立品” “想做事、能做事、做成事” 创造百年精典企业 “精”——管理精细，过程精品，理念精粹。 “典”——绿色典范，服务典范，行业典范。


中国梦 Chinese Dream
莫斌
碧桂园集团总裁、执行董事 Mo Bin
President and Executive Director of Country Garden
任何企业都要在合法的前提下追求利润最大化，别人如此，我们亦如此。因为利润是企业良性循环的保证，是企业可持续发展 的基础，资金运转不好的企业，不是有实力的现代企业，更不是成功的企业。
To create a better society with our existence To shape a prosperous future through our conscience and social responsibility Be good to people and the society Giving you a five-star home Precise processes, Classics of living Integrity as foundation, Combined with talents; Capable staff will be able to progress within the organization with no barriers “Be a well being before to get the work done, Establish integrity before to achieve “Think to achieve, Capable to achieve, Act to achieve” To create a classic enterprise of the century “Precise” – Fine and detailed management, precise processes, precise methodology “Classic” – Environmental-friendly classics, Service classics, Industry classics
Yeung Kwok Keung
Mr. Yeung Kwok Keung has 33 years of experience in construction business and about 19 years of experience in property development. He is also a Standing Committee Member of the People’s Political Consultative Conference of Guangdong Province.
作为一家上市公众企业，要不断提升管理水平，让我们的投资者、员工以及合作伙伴能够直接受益于碧桂园的成长。作为综合 性房地产企业，要通过不懈努力，为更多人提供更好的产品、环境、配套以及物业服务，让人们理解我们是在“做有良心、有社会 责任感的阳光企业”。作为伴随改革开放成长起来的民营企业，我们要勇于担当企业历史使命，坚持契合政策方向的策略，助力国 家城镇化发展，并追求人与自然和谐可持续发展。
Chinese Dream 中国梦
Country Garden’s achievement is attributed to the country’s open and reform together with the help from various sectors in the society. As a result, we keep on being good to the society and the people. We hope to keep well the society’s wealth and do our best to contribute back to the society and actively assume corporate social responsibilities.