会展英语复习重点
会展英语Lesson2TheCantonFair资料
Relocation shortage
In 2008 price increases were blamed on factory relocations required for the Olympics; in 2009 it was floods and power shortages; and in 2010 it was labour and regulation.
Chinese suppliers and their customers
Iteration
BUYERS who come back for every iteration of the historic Canton Fair, a twice-yearly trade fair in Guangzhou, will tell you that only one thing really changes: the reasons given by suppliers for why dirt-cheap prices have to go up.
Sanguine=optimistic upfront=预付金 full balance=全额
Access to lower rates seems, at least in part, tied to how much employment a company provides. The bigger manufacturers—those with perhaps more than 10,000 workers— seem sanguine about getting hold of credit (if not workers and materials). Smaller suppliers are in a tougher position, which gives added clout to the trade buyer who can pay more upfront or the full balance fast or, preferably, both.
会展英语复习题
一，问答1. The benefits of exhibition Exhibitions Exhibitions provide provide provide a a a highly highly highly flexible flexible flexible environment environment environment in in in which which which a a a wide wide wide range range range of of of sales sales sales and and marketing objectives can be achieved , from generating sales leads and launching new products, to building brand image, maintaining customer relations and appointing new agents. 2,A two-way communication Business Business is is is conducted conducted conducted face face face to to to face face 。
As As an an an exhibition, exhibition, exhibition, suppliers suppliers suppliers can can can physically physically physically demonstrate demonstrate product benefits and visitors can see, touch, taste, smell, hear , and judge for themselves. 3,Speed to market ·Make sales and create profitable leads.·Shorten your sales cycle ·Launch new products to a receptive audience ·Increase your prospect database ·Position yourself against against your your your competition competition ·Learn Learn more more more about about about your your your customers customers ’ needs, needs, face face face to to face ·Promote your products and services to this hard-to –reach audiences ·Evaluate and compare products and suppliers 2. How to decorate a booth successfully? 1,The 1,The display display display should should should say say say who who who you you you are, are, are, what what what to to to do, do, do, and and and the the the benefits benefits benefits of of of your your product/service in just a few second. 2,Exhibition 2,Exhibition stand stand stand design design design is is is a a a specialized specialized specialized field field field and and and should should should be be be undertaken undertaken undertaken by by by a a professional organization with experience in this field. 3,Your corporate image and identity should be prominently featured. 4,Avoid unnecessary physical barrier---you want visitors to access your stand easily to feel comfortable. 5,Demonstrations 5,Demonstrations and and and presentations presentations presentations create create create movement----and movement----and movement----and movement movement movement attractive attractive visitors 6,Be aware of the physiological effects of color. 3. What mistakes we should not make before-show, at-show and after-show? Before-show ：1，failing failing to to to set set set exhibiting exhibiting exhibiting goals goals goals 2,forgetting 2,forgetting 2,forgetting to to to read read read the the the exhibitor exhibitor exhibitor manual manual 3,leaving graphics to the last minute 4,neglecting booth staff preparation At-show: 1,ignoring visitors ’needs 2,handing out literature and premiums 3,being unfamiliar with demonstrations 4,overcrowding the booth with company representatives Post-show: 1,ignoring lead follow-up 2,overlooking show evaluation. 二，翻译句子1. I would suggest you make a reservation with your credit card now, otherwise we can ’t guarantee your booth. 我建议您现在就用信用卡预订，否则我们无法保证您的摊位。
《会展英语》课件
# 会展英语PPT课件大纲 学习会展英语PPT课件，掌握会展行业的基本知识、应用技巧和常用表达，提 高与国际商务伙伴的交流能力。
介绍
会展英语PPT课件是为了帮助们学习在会展行业中应用的专业英语表达。学习会展英语可以提升与国际商务 伙伴的交流能力，开拓更广阔的市场。
会展英语基础知识
了解会议和展览的区别，掌握相关行业术语，为更深入的学习和应用会展英语打下基础。
会议与展览区别
会议：聚集人员进行交流、讨论和学术交流的活动
相关行业术语
参展商、展台、预展期、展品陈列等
会展英语应用技巧
掌握会展英语的语法和词汇，并学会灵活运用会展英语的方法，提高与国际客户和合作伙伴的沟通效果。
灵活应用技巧
1
行业会议案例
针对不同行业的会议，如医药、科技、金融等，分析会展英语的应用
2
展览案例
通过分析不同场景的展览案例，学习会展英语的具体实践方法
总结
总结学习《会展英语》PPT课件的收获，给学习者提出下一步学习会展英语的建议，激发学习兴趣和动力。
附件
提供常用会展英语短语和单词列表，以及会展英语案例分析的详细资料和视频，供学习者更深入地学习和练习。
运用地道的会展英语表达，展示专业素养和交流能力
语法和词汇
熟练掌握句型结构和常用词汇，确保交流的准确性 和流畅性
常用会展英语表达
学习如何介绍自己和公司的背景，应答会议邀请，提高会议中的交流技巧和展览中的销售宣传技巧。
1 介绍自己和公司的背景
简明扼要地介绍自己的职位、工作经验和公 司业务
2 会议的邀请和应答
常用会展英语短语和单词列表
重点整理的会展英语短语和单词列表，方便学习者 随时查阅
会展重常用英语词汇,短句,及对话
常用会展英语词汇Attendance：展览会人数，包括参展商和参观商等展览会上的各种类别的人。
Attendee：展览会的参加者，一般指展览会或会议的代表、参观商和观众，但不包括参展商。
Attendee brochure：发送给参观商或观众，吸引他们赴展览会参观的参观商手册。
Air freight：空运货物。
Air waybill/ Air bill：（货物）空运单，在航程上可以涵盖货物从发运地到目的地间的国内、国际航空运输。
Adjustable standard：是一种可以在其上随意安装展板的展架立杆。
Aisle：观众人行过道或通道。
Aisle signs：悬挂于展厅内的、用于标注过道名称或编号的过道标识。
Assembly：展位搭建。
Agent：代理。
Booth：展位（摊位），在美国，一个标准展位是10×10平方英尺。
Booth area：摊位面积。
Booth number：摊位号。
Booth personnel：展台工作人员。
Booth sign：摊位楣板，用于标识参展商的公司名称、摊位号等。
Booth size：展位尺寸。
Blueprint：展位设计施工图。
Backwall booth：靠墙展位，其后背墙紧靠展馆墙壁，常被称之为边缘展位。
Buying team：（公司）采购小组。
Bill of lading（B/L）：提单。
Bonded warehouse：保税仓库。
Bone yard：运输代理公司在展览现场所拥有或租用的、用于存放展品空箱的仓库。
Consumer show：面向公众开放的展览会，一般需要买票进入，这种展览会又称公共展。
Convention：泛指大型会议、展览或者两者兼而有之。
Corner booth：位于两个或两个以上人行通道交汇处的展位，一些展览会组织对这样的展位收取额外费用。
Carnet：允许展品临时出口的海关批准文件。
Cartage：货物运输费，或指展品从港口到展馆的短距离运输。
会展英语期末复习提纲
2010～2011学年第二学期考查《会展英语》复习提纲一、期末小组口语考试(总分100分，占总成绩60%)1、2个同学一组，从10个topics抽一个topic，准备3分钟，然后到老师处展现对话。
被展现的对话持续时间在2-3分钟之间。
考查标准：考查会展知识融于口语表达中；语言准确、得体、发音准确、对话流利，符合会展行业知识，对话在两分钟以上。
2、12 topics(1) Asking for information about China Hi-Tech FairMr. Yang is the Sales Manager of Sunny Co. Ltd. He calls to ask about below information of China Hi- Tech Fair.Open time; application deadline; where to send the application form; any vacant booth; average price of standard booth.Miss Li is the assistant of the fair. She is answering the phone, hoping Mr. Yang can confirm the rent before they’re gone.中国高交会：每年11月16－21日举行；一般半个月前截止报名，一个标准展位价格￥8,000。
不同位置、不同大小的价格不同。
本届展览会的入场率将会是历史上最高的。
将有来自全球的20,000位专业买家进场。
(2) Inviting a regular customerLi Fang , an assistant of the trade fair, calls a regular customer, Mr. Martin of a foreign company to attend the 103rd China Import & Export Commodities Fair. Miss Li need to do the following:⏹Greet Mr. Martin;⏹Concern about Mr. Martin’s business of last year;⏹Tell the calling purpose;⏹Introduce the fair;⏹State the materials are to be sent;⏹Suggest Mr. Martin to send some introduction;⏹Farewell.Mr. Martin should respond to Li Fang on each question.(3) Contacting the Exhibition Center about Flight and Hotel DetailsJohn Smith, an exhibitor is calling Miss Zhou, an assistant of an exhibition center to tell her his flight details and ask her to reserve a hotel room for him.John need:tell his flight details;ask for hotels’ information;ask Miss Zhou to reserve a room for him.Miss Zhou need:respond to John’s question;recommend three hotels in Guangzhou to John;(4) Renting facilitiesYou are an exhibitor. Now you want to rent some facilities, plants and flowers, etc. from the committee. You need to talk about the quantity, price, number of renting days with the staff of the committee. Or you tell the rival your requirements, ask him(her) to recommend sth.⏹draping：布帘，铺设桌面的群布⏹Carpet: 地毯⏹Pads：衬垫⏹Desk:⏹Chairs⏹Showcase：陈列柜⏹Spot light: 聚光灯⏹bonsai:盆景⏹Lily:百合花⏹Projector: 投影仪⏹display screens:显示屏⏹Stereo System(sounding device):音响设备⏹air compressor: 空气压缩机⏹Balloons: 气球⏹water dispenser：饮水机(5) Building up a distinctive boothMr. White and Ms. Zhang are from an automobile company who are going to attend an auto show. They are discussing how to make their stand more distinctive than the other stands. Be aware of that the decoration feature complies with company position.⏹Paste some posts;⏹Use spot lights;⏹Play the ad. Video of company;⏹demonstrate the latest product and arract target audience;⏹Paint the walls blue/red/silver;⏹Wear silver uniforms;⏹Invite some modals to stand beside the cars;⏹Prepare leaflets;⏹Paint the logo of our company on the columns(6) Introducing the Canton Fair and Liuhua Complex.You are a receptionist at the Canton fair. Mr. Black is a first-time visitor and he wants to know something about the Canton Fair and Liuhua Complex.You need:Introduce the information of the Canton Fair and Liuhua Complex.Mr. Black need:Comment on the information that your partner provided.* Be aware of the interaction between two roles(7) At Pazhou ComplexJane Huang, a receptionist of the Canton Fair at the Pazhou Complex, is introducing the Canton Fair, and something about the SCAN Exhibitors + Exhibits Search, to Steven Bright.(8) introduce a new improved mobile phoneMr. Wang, a member of the marketing staff of a telephone company, is receiving a customer Vincent Black at an exhibtion. He is introuducing a new improved mobile phone to Mr. Black.(9) Following up potential customers after the trade fair.Mr. White planned to order a large number of printers from ABC Company when he visited the Office Applicance Exhibition in Shanghai, but they didn’t clinch the deal because of the price. Ms. Zhang from ABC Company calls Mr. White to follow up the order.Ms. Zhang need:Greet Mr. White;Express her gratitude to Mr. White;Offer discount to clinch the deal.Mr. White need compromise with Ms. Zhang and try to do business successfully.(10) Introducing general information about the trade show.After the exhibtion, Mr. Li talks the result of exhibiting to Mr. Zhang, his supervisor.Mr. Li need:Tell the sales, visitors’ feedback on their display items, samples, promotion of their products and the budgetMr. Zh ang need comment on Mr. Li’s report.（11）Consulting For Additional InformationThe manager (Mr. Zhou) wants to know something about samples, promotion and the general budget, so he is consulting Mr. Li for additional information about the exhibition.（12）Setting up a BoothAn exhibition service manager, Miss Peng, is at the exhibit area at Liu Hua Exhibition Hall. The exhibition organizor, Mr. Milton, is having a discussion with her about the setup of booths.。
会展英语
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Source from verified Star Suppliers
the Star Supplier is an unique striking highlights of CTE.To assistant international buyers to find the right suppliers for right products,China Toy Association(CTA),the organizer of CTE Toy Supplier Assessment Service.The star ranking export-ready suppliers are evaluated closely related to the real business performances 明星供应商是一种独特的引人注目的亮点。协助国际买家 来寻找合适的供应商,对产品、中国玩具协会(CTA)的组织 者CTE玩具供应商评估服务推出。预备出口的供应商的明 星等级排名被评价与真正的商业演出有关
The type of exhibits
Toys: plush software, wooden, baby, electronic electric, plastic, education educational, children riding class, holiday articles, plastic inflatable, etc.; 玩具类：毛绒软体、木制、娃娃、电子电动、塑胶、教育益智、儿童骑乘类， 节日用品、塑胶充气等 Mechanical model:plane model, car model, ship model, the building model, the military model ,train, railway, animal model and simulation model, and metal toys, etc 模型机械类：飞机模型、汽车模型、船模型、建筑模型、军事模型、火车、铁 路、动物模型仿真模型、金属玩具等
会展英语汇总
Canton Fair 2011 The 110th China Import and Export Fair on Oct 15 - 19, 2011, Oct 23 - 27, 2011, Oct 31 - Nov 4, 2011, in Pazhou Complex, Guangzhou
Complimentary
Close
Sincerely yours, Yours sincerely,
Respectfully yours,
Yours truly, Yours cordially, Very truly yours,
会展活动商务邀请函（信）基本内容
商务邀请函的基本内容包括：会展活动的 名称、举办城市、地点、时间、背景、目 的；主办机构和组织机构；会展活动的内 容和形式、特点等；主要参加或参与对象； 会展活动的相关收费标准；联络方式以及 其他需要说明的事项。
Dialogue 2 and 3 (Useful words and expressions )
1.Are there any booths still available？
My bicycle is not available, and it is being repaired. The season ticket is available for three months. The doctor is not available now. 2. How about the price for… 3. The price varies according to the size and location. 4. Could we have some discount? 5. I will be sure to recommend some good ones to you.
会展英语专业词汇整理汇总
1. Background and Fundamentals 背景和基础知识2. Trade Fairs & Exhibitions 贸易展和展览会3. Definitions and types of fairs & exhibitions贸易展和展览会的定义和类型4. Fair organizers 展会组织者5. The Marketing Functions of Fairs & Exhibitions贸易展和展览会的市场营销功能6. Promoting, Launching, and Selling 促销宣传，新产品的发布和销售7. Assessing, Learning, and Interacting 评估，学习和互动8. Return on Investment 投资回报9. Journeying traders 商务旅行者10. bazaars 集市11. itinerant locations 流动的场所12. permanent places 永久的/固定的场所13. Fair Industry 集市产业14. a permanent fair centre 永久的交易中心15. fair 展览会16. cash-and-carry products 现购自运17. the Leipzig fair 莱比锡展18. direct sales 直销19. Sample Fairs 样品展20. consumer goods 消费品21. a specific theme 具体的主题22. specialized fairs 专业展23. temporary marketplaces 临时交易场所24. sales and marketing tools 销售和营销工具25. communications media 沟通媒介26. market events 市场活动27. a specific duration 具体的持续时间28. industry sectors 产业部门29. sell it on the basis of samples 看样订货30. trade and business visitors 贸易观众31. the general public 普通观众/公众32. UFI （=Union of International Fair）国际展览联盟33. criteria 标准34. an international trade fair/exhibition 国际展35. foreign exhibitors 国外参展商36. exhibitors 参展商37. foreign visitors 国外观众38. the manufacturing industry 制造业39. trade fairs/exhibitions of consumer goods 消费品展40. the public and end-consumers 公众和终端客户41. a specialized trade fair/exhibition 专业展42. a general trade fair/exhibition 综合展43. a corporate exhibition 公司展44. virtual fairs 虚拟展45. physical fairs 实物展46. the exhibition ground 展览场地47. the exhibition halls 室内展厅48. independent organizers 独立主办方49. exhibition space 展览场地50. not-for-profit federations or association非盈利联盟或行业协会51. fairground owners 场馆方Exhibition Subject 展会主题Exhibition Concept 展会概念Exhibition Results 展会结果Exhibition Profitability 展会收益率trade associations 贸易（行业协会）supporting partner 支持方product groups 产品组the frequency of the event 活动频率the target groups目标群the terms and conditions for exhibiting 参展合同条款opening hours, 开放时间set-up and dismantling times,布展与撤展时间terms of payment 付款条件marketing-mix 营销组合The quantitative criteria 数量标准the rented area 展台租赁面积the amount of sold catalogues 会刊销售量The qualitative criteria 质量标准the types of exhibitors; 参展商类型the types of visitors 专业观众类型The Contribution Margin calculation 贡献边际计算法variable costs 可变成本fixed costs 固定成本The Return On Investment (ROI) 投资回报率the "Turnover Profitability" 营业额利润率the "Capital Turnover" 资本周转率the annual profitability 年利率The "Payback Period" 资本回报期the promotion campaign 行销活动satisfaction survey 满意度调查exhibition directories 展会指南the hall plans 展馆规划the exhibitors´ manual.参展商手册the size, the location of the stand 展台的大小和位子stand construction and transportation companies展台搭建与运输公司prospective customers 潜在客户Stand Design 展台设计the exhibition hall 展厅Product-oriented positioning concept 产品导向的定位概念Solution-oriented positioning concept. 解决方案导向的定位概念Communication & Event-oriented positioning concept. 沟通与活动导向的定位概念Competition-oriented positioning concept.竞争导向的定位概念the passive zone (attraction) 被动区（吸引眼球）the active zone (acquisition) 主动区（主动接触客户）the intensive zone (negotiation) 集中区（谈判区）eye-catcher 引人注目的东西catalogue, brochure, graphic 会刊、手册、图表layout of the stand;展台布局Selection of exhibits; 展品的选择Selection of the exhibition staff; 展台人员的选择the Participation Costs 参展成本stand rental, 展台租赁exhibitor passes 参展证stand lettering 展台字体设计give-away 赠品press folder 媒体资料夹admission ticket vouchers 门票抵用券border tax, 边境税waste disposal 废物处理follow-up 展后跟踪服务Direct mailing 直接邮寄Outdoor advertising 户外广告Multimedia presentation 多媒体展示Product/machine demonstration 产品/机器展示。
会展英语专业词汇知识分享
会展英语专业词汇会展英语专业词汇1 admission ticket：入场卷2 attendee：出席者,在场者3 applicant：申请者4 badge：胸章5 booth：展台；售货棚；展览摊位6 booth contractor：展台搭建公司7 booth number：展位号码8 booth order：展位预定9 box lunch：盒饭10 brochure：宣传小册子11 budget：预算开支12 business card：名片13 classroom type meeting room：教室形会议厅14 clinic：教学班，现场会议15 company fascia/signage：公司楣板16 confetti：彩色纸屑17 conference：专业会议，协商会18 congress：代表大会，会议19 cooperation：合作;协作20 consortium：国际财团21 convention site inspection：会议场地考察22 convention registration：会议代表签到23 corner booth：角落展台24 dealer meeting：经销商会议25 decorator：装潢公司26 destination：目的地27 diplomat：外交官,外交家28 draping：布帘，铺设桌面的群布29 drayage：运送展品30 dress code: 着装规范31 exhibit designer：展台设计师32 exhibit producer：展台搭建商33 exhibit directory：参观指南（主要列出参展商名单及其位置）34 exhibit：展位或展品，很多场合下，可与booth互换，意为“展位”，但主要指展出的物品35 exhibition：展览会36 exhibition planning：展前联络37 exhibitor manual：参展商手册38 exhibitor：参展商39 exposition manager：展厅经理，负责一个展览会从立项、促销到现场举办的各个方面的工作，也称为“show manager”或“show organizer”。
会展常用商务英语
会展常用商务英语问好1. Good morning/afternoon/evening./May I help you? /Anything I can do for you?2. How do you do? /How are you? /Nice to meet you.3. It’s a great honor to meet you./I have been looking forward to meeting you.4. Welcome to China.5. We really wish you'll have a pleasant stay here.6. I hope you’ll have a pleasant stay here. Is this your fist visit to China?7. Do you have much trouble with jet lag?机场接客1. Excuse me; are you Mr. Wilson from the International Trading Corporation?2. How do I address you?3. May name is Benjamin liu. I’m from the Fuzhou E-fashion Electronic Company. I’m here to meet you.4. We have a car an over there to take you to you hotel. Did you have a nice trip?5. Mr. David smith asked me to come here in his place to pick you up.6. Do you need to get back your baggage?7. Is there anything you would like to do before we go to the hotel?相互介绍1. Let me introduce my self. My name is Benjamin Liu, an Int’l salesman inthe Marketing Department.2. Hello, I am Benjamin Liu, an Int’l salesman of FUZHOU E-FASHION ELECTRONIC COMPANY. Nice to meet you. /pleased to meet you. / It is a pleasure to meet you.3. I would like to introduce Mark Sheller, the Marketing department manager of our company.4. Let me introduce you to Mr. Li, general manager of our company.5. Mr. Smith, this is our General manage, Mr. Zhen, this is our Marketing Director,Mr.Lin. And this is our RD Department Manager, Mr. Wang.6. If I’m not mistaken, you must be Miss Chen from France.7. Do you remember me? Benjamin Liu from Marketing Department of PVC. We met several years ago.8. Is there anyone who has not been introduced yet?9. It is my pleasure to talk with you.10. Here is my business card. / May I give you my business card?11. May I have your business card? / Could you give me your business card?12. I am sorry. I can’t recall your name. / Could you tell me how to pro nounce your name again?13. I’ am sorry. I have forgotten how to pronounce your name.小聊1. Is this your first time to China?2. Do you travel to China on business often?3. What kind of Chinese food do you like?4. What is the most interesting thing you have seen in China?5. What is surprising to your about China?6. The weather is really nice.7. What do you like to do in your spare time?8. What line of business are you in?9. What do you think about…? /What is your opinion?/What is your point of view?10. No wonder you're so experienced.11. It was nice to talking with you. / I enjoyed talking with you.12. Good. That's just what we want to hear.确认话意1. Could you say that again, please?2. Could you repeat that, please?3. Could you write that down?4. Could you speak a little more slowly, please?5. You mean…is that right?6. Do you mean..?7. Excuse me for interrupting you.社交招待1. Would like a glass of water? / can I get you a cup of Chinese red tea? / How about a Coke?2. Alright, let me make some. I’ll be right back.3. A cup of coffee would be great. Thanks.4. There are many places where we can eat. How about Cantonese food?5. I would like to invite you for lunch today.6. Oh, I can’t let you pay. It is my treat, you are my guest.7. May I propose that we break for coffee now?8. Excuse me. I’ll be right back9. Excuse me a moment.告别1. Wish you a very pleasant journey home? Have a good journey!2. Thank you very much for everything you have done us during your stay in China.3. It is a pity you are leaving so soon.4. I’m looking forward to seeing you again5. I’ll see you to the a irport tomorrow morning.6. Don’t forget to look me up if you are ever in FUZHOU. Have a nice journey!约会1. May I make an appointment? I‘d like to arrange a meeting to discuss our new order.2. Let’s fix the time and the place of our meeting.3. Can we mak e it a little later?4. Do you think you could make it Monday afternoon? That would suit me better.5. Would you please tell me when you are free?6. I’m afraid I have to cancel my appointment.7. It looks as if I won’t be able to keep the appointment we made.8. Will you change our appoint tomorrow at 10:00 to the day after tomorrow at the came time?9. Anytime except Monday would be all right.10. OK, I will be here, then.11. We'll leave some evenings free, that is, if it is all right with you.市场销售客户询问1. Could I have some information about your scope of business?2. Would you tell me the main items you export?3. May I have a look at your catalogue?4. We really need more specific information about your technology.5. Marketing on the Internet is becoming popular.6.We are just taking up this line. I’m afraid we can’t do much right now.回答询问7. This is a copy of catalog. It will give a good idea of the products we handle.8. Won’t you have a look at the catalogue and see what interest you?9. That is just under our line of business.10. What about having a look at sample first?11. We have a video which shows the construction and operation of our latest products.12. The product will find a ready market there.13. Our product is really competitive in the world market.14. Our products have been sold in a number of areas abroad. They are very popular with the users there.15. We are sure our products will go down well in your market, too.16. It’s our principle in business “to honor the contract and keep our promise”.17. Convenience-store chains are doing well.18. We can have anther tale if anything interests you.19. We are always improving our design and patterns to confirm to the world market20. Could you provide some technical data? We’d like to know more about your products.21. This product has many advantages compared to other competing products.22. There are certainly being problems in the sale work at the first stage. But suppose you order a small quantity for a trail.23. I wish you a success in your business transaction.24. You will surely find something interesting.25. Here you are. Which item do you think might find a ready market at your end?26. Our product is the best seller.27. This is our newly developed product. Would you like to see it?28. This is our latest model. It had a great success at the last exhibition in Paris.29. I’m sure there is some room for negotiation.30. Here are the most favorite products on display. Most of them are local and national prize products.31. The best feature of this product is that it is very light in weight.32. We have a wide selection of colors and designs.33. Have a look at this new product. It operates at touch of a button. It is very flexible.34. this product is patented35. The functioning of this software has been greatly improved.36. This design has got a real China flavor.37. The objective of my presentation is for you to see the product’s function.38. The product has just come out, so we don’t know the outcome yet.39. It has only been on the market for a few months, bust it is already very popular.品质1. We have a very strict quality controlling system which promises that goods we produced are always of the best quality.2. You have got the quality there as well as the style.3. How do you feel like the quality of our products?4. The high quality of the products will secure their leading status in the market place.5. You must be aware that our quality is far superior to others.6. We pride ourselves on quality. That is our best selling point.7. As long as the quality is good. It is all right if the price is a bit higher.8. They enjoy good reputation in the world.9. When we compare prices, we must first take into account the quality of the products.10. There is no quality problem. Quality is something we never neglect.11. You are right. It is good in material, fashionable in design, and superb in workmanship.12. We deliver all our orders within one month after receipt of the covering letters of credit.13. Do you have specific request for packing? Here are the samples of packing available now, you may have a look.14. I wonder if you have found that our specifications meet your requirements. I’m sure the prices we submitted are competitive.Sample Text价格客人询价1. Will you please let us have an idea of your price?2. Are the prices on the list firm offers?3. How about the price/ How much is this?我们报价4. This is our price list.5. We don’t give any commission in general.6. What do you think of the payment terms?7. Here are our FOB prices. All the prices in the lists are subject to our final confirmation.8. In general, our prices are given on a FOB basis.9. We offer you our best prices, at which we have done a lot business with other customers.10. Will you please tell us the specifications, quantity and packing you want, so that we can work out the offer ASAP?11. This is the pricelist, but it serves as a guide line only. Is there anything you are particularly interested in?客人还价12. Is it possible that you lower the price a bit?13. Do you think you can possibly cut down your prices by 10%?14. Can you bring your price down a bit? Say $20 per dozen.15. It’s too high; we have another offer for a similar one at much lower pric e.16. But don’t you think it’s a little high?17. Your price is too high for us to accept.18. It would be very difficult for us to push any sales it at this price.19. If you can go a little lower, I’d be able to give you an order on the spot.20. It is too much. Can you discount it?拒绝还价21. Our price is highly competitive./ this is the lowest possible price./Our price is very reasonable.22. Our price is competitive as compared with that in the international market.23. To tell you the truth, we have already quoted our lowest price.24. I can assure you that our price if the most favorable. A trial will convince you of my words.25. The price has been cut to the limit.26. I’m sorry. It is our rock-bottom price.27. My offer was based on reasonable profit, not on wild speculations.28. While we appreciate your cooperation, we regret to say that we can’t reduce our price any further.接受还价29. Can we each make some concession?30. In order to conclude business, we are prepared to cut down our price by 5%.31. If your order is big enough, we may reconsider our price.32. Buyer wish to buy cheap and sellers wish to sell dear. Everyone has an eye to his own benefit.33. The price of his commodity has recently been adjusted due to advance in cost.34. Considering our good relationship and future business, we give a 3% discount.订单客人询问最小单数量35. What’s minimum quantity of an order of your good s?询问订货数量36. How many do you intend to order?37. Would you give me an idea how much you wish to order from us?38. When can we expect your confirmation of the order?39. As our backlogs are increasing, please hasten the order.40. Thank you for your inquiry. Would you tell us what quantity you require so that we can work out the offer?41. We regret that the goods you inquire about are not available.客人回答订单数量42. The size of our order depends greatly on the prices.43. Well, if your order is large enough, we are ready to reduce our price by 2 percent.44. If you reduce your price by 5, we are going to order 1000sets.45. Considering the long-standing business relationship between us, we accept it.46. This is a trial order; please send us 100 sets only so that we may test the market. If successful, we will give you large orders in the future.47. We have decided to place an order for your electronic weighing scale.48. I’d like to order 600 sets.49. We can’t execute orders at your limits.感谢下单50. Generally speaking, we can supply form stock.51. I want to tell you how much I appreciate your order.52. Thank you for your order of 100 dozen of the shirts. We assure you of a punctual execution of y our order.53. Thank you very much for your order.交货客人询问交货期54. What about our request for the early delivery of the goods?55. What is the earliest time when you can make delivery?56. How long does it usually take you to make delivery?57. When will you deliver the products to us?58. When will the goods reach our port?59. What about the method of delivery? 60. Will it possible for you to ship the goods before early October?答复交货期61. I think we can meet your requirement.62. I ‘m sorry. We can’t advance the time of delivery.63. I’m very sorry for the delay in delivery and the inconvenience it must havecaused you..64. We can assure you that the shipment will be made not later than the fist half of May.65. We will get the goods dispatched within the stipulated time.66. The earliest delivery we can make is at the end of September.客人要求提早交货67. You may know that time of delivery is a matter of great important.68. You know that time of delivery if very important to us. I hope you can give our request your special consideration.69. Let’s discuss the delivery date first. You offered t o deliver the goods within six months after the contract signing.70. The interval is too long. Could we expect an earlier shipment within three months?稳住客人71. We shall effect shipment as soon as the goods are ready72. We will speed up the production in order to ship your order in time.73. If you desire earlier delivery, we can only make a partial shipment.74. But you’d better ship the goods entirely.75. We’ll try our best. The earliest delivery we can make is in May, but I can assure you that we’ll d o our best to advance the shipment.76. I’m afraid not. As you know, our manufacturers are full and we have a lot of order to fill.77. I’ll find out with our home office. We’ll do our best to advance the time of delivery.78. Thank you very much for your cooperation.79. I believe that the products will reach you in time and in good order and hope they will give you complete satisfaction.签单签单前建议1. Before the formal contract is drawn up we’d like to restate the main points of the agreement.2. We can get the contract finalized now.3. Could you repeat the terms we’ve settled?4. It is very important for us to abide by contracts and keep good faith.5. Have you any questions as regards to the contract?6. I’d like to hear your ideas about the problem.7. I think it is better to have a good understanding of all clauses before signing a contract.8. Do you have any comment to make about this clause?9. Do you think the contract contains basically all we have agreed on during negotiations?10. Everything has been arranged well. I hope the signing of the contract will gosmoothly.11. These are two originals of the contract we prepared.询问签单12. When shall we sign the contract?13. Mr. Brown, do you think it is time to sign the contract?14. Shall we go over the other terms and conditions of the contract to see if we agree on all the particulars?15. Shall we sign the contract now?16. Just sign there on the bottom.17. The contract is ready, would you mind reading it through?18. We have reached an agreement on all the clauses discussed so far. It is time to sing the contract.签单后祝语19. I’m very pleased that we have come to an agreement at last.20. Let’s congratulate ourselves for the successful contract.付款方式客人询问付款方式1. Shall we discuss the terms of payment?2. What is your regular practice about terms of payment?3. What are your terms of payment?4. How are we going to arrange payment?回复询问付款方式5. We’d like you to pay us by L/C.6. We always require L/C for our exports and we pay by L/C for our imports as well.7. We insist on full payment.8. We ask for a 30 percent down payment.9. We expect payment in advance on first orders.客人建议付款方式10. We hope you will accept D/P payments terms.11. In view of this order of small quantity, we propose payment by D/P with collection through a band so as to simplify the payment procedure.12. Payment by L/C is the safest method, but rather complicated.礼帽拒绝客人13. I’m sorry. We can’t accept D/P or D/A. We insist on payment by L/C.14. I’m afraid we must insist on our usual pa yment terms.15. “Payment by installments” is not the usual practice in world trade.16. It is difficult for us to accept your suggestion接受客人付款方式17. In view of our long friendly relations and the efforts you have made in pushing the sales, we agree to change the terms of payment from L/C at sight to D/P at sight; however, this should not be taken as a precedent.18. I have no alternative but to accept your terms of payment.信用证要求及货币19. When should we open the L/C?20. Your L/C must reach us 30 days before the date of delivery so as to enable us to make all necessary arrangements.21. How long should our L/C be valid?22. The L/C should be valid 30 days after the date of shipment.23. Could you tell me what documents you’ll provide?24. Together with the d raft, we’ll also send you a full set of bill of lading, an invoice, and an insurance policy, a certificate of origin and a certificate of inspection. I suppose that is all.25. In what currency will payment by made?26. We usually do business in U.S.dollars as world prices are often dollars based.保险客人询问保险1. As for the insurance, I have quite a lot of things which I am still not clear about.2. May I ask you a few questions about insurance?3. What do your insurance clauses cover?4. I wonder if the insurance company holds the responsibility for the loss.5. Have you taken our insurance for us on these goods?6. Can you tell me the difference between WPA and FPA?7. What risks are you usually covered against?8. Is war risk to be covered?9. I’d like to hav e the insurance of the goods covered at 110% of the invoice amount.回复保险询问10. There are three basic covers, namely, Free form Particular Average, with Particular Average and ALL risks.11. Ocean shipping cargo insurance is important because goods run the risk of different hazards such as fire, storm, collision, theft, leakage, explosions, etc. If the goods are insured, the exporter might get enough to make up his loss.12. Should any damage be incurred, you may, within 60 days after the arrival of the consignment, file a claim supported by a survey report, with the insurance company at your end.13. As a rule, we don’t cover them unless you want to.14. If more than that is asked for, the extra premium for the difference between 130% and 110% should be born by the buyer.15. The FPA clause doesn’t cover partial loss of the particular coverage, whereas the WPA clause does.16. The extra premium involved will be on your account.17. The insurance covers ALL Risks at 110% of the invoice value.18. No, it is not necessary for the shipping line to add to the cost. Our past experience shows that All risks gives enough protection to all the shipments to your area.19. ALL risk covers all losses occurring throughout the voyage caused by accidents atsea or land. In other words, it includes FPA, WPA, and general additional risks, with special additional risks excluded.参观工厂1. You’ll understand our products better if you visit the factory.2. I wonder if you could arrange a visit to the factory.3. Let’s me know when yo u are free. We will arrange the tour for you.4. I would be pleased to accompany you to the workshops.5. We will drive you to our plant, which is about thirty minutes from here.6. Can I have a brochure of your factory?7. Here is the product shop; shall we start with the assembly line?8. All products have to go through five checks during the manufacturing process.9. The production method ahs been improved by introducing advanced technologies.10. It is a pleasure to show our factory to our friends, what is your general impression?11. It is nice to meet you. Welcome to our factory.12. Shall we rest a while and have a cup of tea before going around?13. I would like to look over the manufacturing process. How many workshops are there in the factory?14. Some accessories are made by our associates specializing in these fields.15. It is very kind of you to say so. My associate and I would be interested in visiting your factory.16. We believe that the quality is the soul of an enterprise.17. Would it be possible for me to have a closer look at your samples?。
大学会展英语期末考复习资料精品文档18页
It is colder. It was on the weather forecast.
Oh, by the way, my wife Daphne and I want to invite you to dinner one day this week. Perhaps（或许） tomorrow evening, if that suits you? That’s very kind, I’d love to come.
excuse not to call me if you’re ever in Copenhagen. My number’s on the back. Don’t worry. I’ve got your number. Don’t worry. I’ll send you an email. I will. It’s true. It’s been nice having another ‘foreigner’ at work. I’m afraid I don’t have a card. But I hope you’ll contact our Spanish office some time. Drive carefully. So Mr Foss. Have you enjoyed your stay? Well, I hope we’ll see you again very soon.
Splendid attire
今天我们非常荣幸地邀请到中外元首和政府首脑出席今天的开幕式。
Today we are especially honored to have the presence of the heads of state and government of China and other participant（参加者） countries.
会展英语Unit1
7. Choosing the venue that works best for your show involves many important considerations.
要选择最适合你的展览场馆，应进行多方面的考虑。 8. There are about 15 000 products on display.
Situational Dialogues
Dialogue 1 Dialogue 2
Notes on the Dialogues:
1. Kunming Import & Export Commodities Fair 昆明进出口商品交易会 2. two-way communication 双向沟通 3. web page 网页 4. Nothing beats the impact of a live demonstration.
necessary parties ➢sourcing exhibitors or speakers relevant to the
theme of the exhibition ➢planning the program ➢executing the exhibition plan
Section Two: Speak and Act
18. publicize v. 宣传，宣扬 19. registered a. 注册的，登记过的 20. theme n. 主题 21. scale n. 范围，规模 22. accompany v. 陪伴，陪同 23. delegation n. 代表团 24. interpreter n. 译员，口译者 25. volunteer n. 志愿者
Lesson Two Planning the Exhibition
会展英语专业词汇整理汇总（5篇模版）
会展英语专业词汇整理汇总（5篇模版）第一篇：会展英语专业词汇整理汇总1.Background and Fundamentals 背景和基础知识2.Trade Fairs & Exhibitions 贸易展和展览会3.Definitions and types of fairs & exhibitions贸易展和展览会的定义和类型4.Fair organizers 展会组织者5.The Marketing Functions of Fairs & Exhibitions贸易展和展览会的市场营销功能6.Promoting, Launching, and Selling 促销宣传，新产品的发布和销售7.Assessing, Learning, and Interacting 评估，学习和互动8.Return on Investment 投资回报9.Journeying traders 商务旅行者 10.bazaars 集市11.itinerant locations 流动的场所 12.permanent places 永久的/固定的场所 13.Fair Industry 集市产业14.a permanent fair centre 永久的交易中心 15.fair 展览会16.cash-and-carry products 现购自运 17.the Leipzig fair 莱比锡展18.direct sales 直销19.Sample Fairs 样品展20.consumer goods 消费品21.a specific theme 具体的主题22.specialized fairs 专业展23.temporary marketplaces 临时交易场所24.sales and marketing tools 销售和营销工具 munications media 沟通媒介 26.market events 市场活动27.a specific duration 具体的持续时间 28.industry sectors 产业部门29.sell it on the basis of samples 看样订货30.trade and business visitors 贸易观众31.the general public 普通观众/公众32.UFI（=Union of International Fair）国际展览联盟33.criteria 标准34.an international trade fair/exhibition 国际展35.foreign exhibitors 国外参展商 36.exhibitors 参展商 37.foreign visitors 国外观众38.the manufacturing industry 制造业39.trade fairs/exhibitions of consumer goods 消费品展 40.the public and end-consumers 公众和终端客户 41.a specialized trade fair/exhibition 专业展42.a general trade fair/exhibition 综合展43.a corporate exhibition 公司展 44.virtual fairs 虚拟展 45.physical fairs 实物展46.the exhibition ground 展览场地 47.the exhibition halls 室内展厅48.independent organizers 独立主办方 49.exhibition space 展览场地50.not-for-profit federations or association非盈利联盟或行业协会 51.fairground owners 场馆方Exhibition Subject 展会主题Exhibition Concept 展会概念Exhibition Results 展会结果Exhibition Profitability 展会收益率trade associations 贸易（行业协会）supporting partner 支持方product groups 产品组the frequency of the event 活动频率 the target groups目标群the terms and conditions for exhibiting 参展合同条款 opening hours, 开放时间set-up and dismantling times,布展与撤展时间terms of payment 付款条件marketing-mix 营销组合The quantitative criteria 数量标准 the rented area 展台租赁面积the amount of sold catalogues 会刊销售量The qualitative criteria 质量标准 the types of exhibitors;参展商类型the types of visitors 专业观众类型The Contribution Margin calculation 贡献边际计算法 variable costs 可变成本 fixed costs 固定成本The Return On Investment(ROI)投资回报率the “Turnover Profitability” 营业额利润率the “Capital Turnover” 资本周转率the annual profitability 年利率The “Payback Period” 资本回报期the promotion campaign 行销活动 satisfaction survey 满意度调查exhibition directories 展会指南 the hall plans 展馆规划the exhibitors´ manual.参展商手册the size, the location of the stand 展台的大小和位子stand construction and transportation companies展台搭建与运输公司 prospective customers 潜在客户 Stand Design 展台设计the exhibition hall 展厅Product-oriented positioning concept 产品导向的定位概念Solution-oriented positioning concept.解决方案导向的定位概念Communication & Event-oriented positioning concept.沟通与活动导向的定位概念 Competition-oriented positioning concept.竞争导向的定位概念 the passive zone(attraction)被动区（吸引眼球）the active zone(acquisition)主动区（主动接触客户）the intensive zone(negotiation)集中区（谈判区）eye-catcher 引人注目的东西catalogue, brochure, graphic 会刊、手册、图表 layout of the stand;展台布局Selection of exhibits;展品的选择Selection of the exhibition staff;展台人员的选择the Participation Costs 参展成本stand rental, 展台租赁exhibitor passes 参展证 stand lettering 展台字体设计 give-away 赠品 press folder 媒体资料夹admission ticket vouchers 门票抵用券border tax, 边境税waste disposal 废物处理 follow-up 展后跟踪服务 Direct mailing 直接邮寄 Outdoor advertising 户外广告 Multimedia presentation 多媒体展示Product/machine demonstration 产品/机器展示第二篇：会展英语专业词汇会展英语专业词汇 admission ticket：入场卷 2 attendee：出席者,在场者 3 applicant：申请者 4 badge：胸章 booth：展台；售货棚；展览摊位 6 booth contractor：展台搭建公司 7 booth number：展位号码 8 booth order：展位预定 9 box lunch：盒饭 brochure：宣传小册子11 budget：预算开支12 business card：名片classroom type meeting room：教室形会议厅 14 clinic：教学班，现场会议 company fascia/signage：公司楣板 16 confetti：彩色纸屑conference：专业会议，协商会18 congress：代表大会，会议19 cooperation：合作;协作 20 consortium：国际财团 convention site inspection：会议场地考察 22 convention registration：会议代表签到 23 corner booth：角落展台 24 dealer meeting：经销商会议25 decorator：装潢公司 26 destination：目的地 diplomat：外交官,外交家draping：布帘，铺设桌面的群布29 drayage：运送展品30 dress code: 着装规范exhibit designer：展台设计师 32 exhibit producer：展台搭建商exhibit directory：参观指南（主要列出参展商名单及其位置）exhibit：展位或展品，很多场合下，可与booth互换，意为“展位”，但主要指展出的物品exhibition：展览会exhibition planning：展前联络37 exhibitor manual：参展商手册 38 exhibitor：参展商exposition manager：展厅经理，负责一个展览会从立项、促销到现场举办的各个方面的工作，也称为“show manager”或“show organizer”。
会展英语
第一部分会展简介about MICE第一节会展的定义和分类Definition and Classification of MICE一．会议的分类二．展览的分类第二节会展中心常见的组织结构和职位Organization Chart and Position of Convention and Exhibition Center一．会展中心常见的组织结构Organization Chart of a Convention and Exhibition Center二．会展中心常见职位Position of a Convention and Exhibition Center第二部分展览及其服务Exhibition and Service第一章招展Exhibition Invitation第一节展会招展函的主要内容及样板Main Contents and Sample of the Exhibition Invitation Letter一．招展函的主要内容Main Contents of the Exhibition Invitation Letter二．招展函样板Exhibition Invitation Letter Samples1.展会介绍2.以往展会回顾3.本届展会的特色和创新之处4.展会招商和宣传推广计划-1---传统展会5.展会招商和宣传推广计划-2—传统展会6.参展办法7.其他信息第二节参展信息手册的主要内容及样板Main Contents and Samples of the Exhibitor Manual一．参展信息手册的主要内容Main Contents of the Exhibitor Manual二．参展信息手册样板Exhibitor Manual Samples(一)前言1样板1—侧重性前言2. 样板2—一般性前言(二) 展览场地基本情况1. 展馆交通图样板2. 展馆及展区平面图3. 展览场地的技术参数展馆的水电供应情况等(三)展会的基本信息(四)展会规则1. 有关证件的使用和管理规定Regulation of Badge Usage and Issue2. 消防及安全条例Fire and safety Regulation3. 展品安全及其保险（Exhibit Security and Insurance）4. 展出规定Stand Operation5. 展台清洁Stand Cleaning6.展馆损坏及赔偿Ｈall Damage & Penalty7.知识产权Intellectual Properey Rights8.不可抗力Force Majeure(五)展位搭建指南（六）展品运输指南（七）旅游指南（八）相关表格1. VIP客户邀请申请表2. invitation Tickets Application Form 参观券申请表3．Exhibitor Passport Application form 参展商通行证申请表4. 境外人员邀请函5. Contractors information 承包商资料录入表6. Exhibit Detail 展品资料7. Invitation Letter for Visa Application 申请签证邀请函第三节报名与预订展位Application and Booth Reservation一．受理参展商报名与预订操作流程Flow-chart of Handling with Application and Booth Reservations二．受理国内客商出国参展，观战申请一般流程Flow-Chart of Handing with Application for Outbound Exhibitions三．受理展位预订需特别留意的要素Key Factors in Booth Reservation Record四．展位预订表样本Samples of Booth Reservation Form1.展会承办商向展馆预订展位2.参展商向展会组织方预订展位3.参展商通过展会组织方预订客房4.展位租金标准（样板）五．展位预订确认书Letter of Confirmation六．常见的展位类型Booth Types1光地展位Raw Space/Bare Space2.摊位Booth七．展会设备收费价格表样板Service Rate Chart Samples1.展台用水,电，气价目表Price for Water Supply, Electricity and Compressed Air2.电器及通讯设备租用Additional Equipment Rental3.道具租赁价目表Rental for Furniture4.花租赁价目表Rental for Flowers and Plants八，经典对话Classical Workplace Dialogue九．常用句型Useful Drills第二章布展Exhibition Installation第一节报关Customs Declaration一．展览会备案Exhibition Reporting and Registering二．一般展品出入境通关流程Flow-Chart for General Exhibits to get Through the Customs1.国外展品入境通关流程图2.国外展品出境通关流程图3.国外展品出入境报关手续流程图三．常用报关单证Frequently Used Documentation for Customs Declaration1.国外展品进出境所需报关单证2.国内展品出入境报关的主要单证四．常用报关单证样板Documentation Samples1,出口货物报关单样板2.展品报关清册样板3.暂准展览报关清单样本4.进口展览品报关清单样板5.代理报关委托书样板6.原产地证明书样板五．展品进口报关常见形式Common Methods of Import Declaration1.ATA形式2.保税形式3.再出口形式4.进口形式第二节展品运输与保险Exhibits Transportation and Insurance一．展品运输Exhibits Transportation1.展品运输流程图二，展品运输指南样板Sample of Transportation Guidelines1.指定承运商的联系方式Official Freight Forwarder2.货运途径Shipping Routing3.收获人信息Consignee4.运输时间安排表Shipping Deadline5.所需交付的文件Required Documentation6.唛头和包装要求Case Marking and Pacing Requirement7.服务及收费标准Services and Rates for Handing8.保险Insurance9.其他说明Others三．代理运输合同Transportation Agreement第三节展台搭建拆卸Booth Construction and Dismantling一，展台搭建的原则Principles for Booth Construction二，展台承建与租赁服务Construction and Rental Services1.标准摊位装修表格样板2.Standard Package Stand Configuration 标准展台基本设施3.标准摊位装修表格样板4.特殊装修申请表样板三．展台搭建与拆卸须知Instruction for Booth Construction and Dismantling1.标准展台Standard Booth2.光地展台Raw Space3.两曾式展台设计Double-Deck Booth Design4.展馆室内吊点Hanging Points5.非大会指定搭建商登记流程Registration Procedure for Non-Official StandfittingContractors6.展馆管理费用Hall Management Fee7.施工押金Construction Deposit8.加班费用Overtime Charge9.展台清洁Stand Cleaning10.电力供应Electricity Supply11.预订额外设施Additional Facilities实用职业英语会展英语主编：胡志勇Unit1.Historical Development of ExhibitionsUnit2.Value of ExhibitionUnit3 Regional Development of ExhibitionUnit4 International and National Exhibition Organization会展英语Unit 1 Trade ShowTextA How to Organize a Trade Show?TextB How to Organize a Trade Show Display?Unit 2 Exhibition PlanningTextA A Guide to Successful Exhibition Planning in ChinaTextB The 20th China Harbin International Economic and Trade FairUnit 3 Booth DesignText A Exhibition Booth DesignText B how to Create an Exhibit Booth for ImpactUnit 4 Propaganda and ServicesText A Propaganda and Services of the Target CustomersText B Services of the Target CustomersUnit 5 Shanghai World ExpoText A Another Coming-of-age Party for Brand ChinaText B Exibition Registration ProcedureUnit 6 Canton FairText A Canton Fair Sends Multiple Signals on Promoting China's Double-Stable Policy to Ensure Forign Trade Continued to RecoverText B Canton FairUnit 7 Shanghai Auto ExpoText A The 13th Intermational Automobile and Manufacturing Technology Exhibition Strikes High Profile Pose Next SpringText B How to Organize an ExhibitionUnit 8 Exhibition Industry Development in ChinaText A China Has Become the Focus of World Attenion Exhibition Big CountryText B Third Shanghai Intermational Sofware and Applied Products Exhibition 2009Unit 9 Exhibition ServicesText A Exhibitor Service KitText B Hotel Reservation FormUnit 10 Cninese Exhibition IndustryText A Brief Report on the Chinese Exhibition IndustryText B Exhibitor Identification Form and Free Entry in Exhibits Preview/Virtual Booth Appendix:Exhibition Term会展英语Chapter 1 展会性质确定Confirmation of the Exhibition Character Unit 1 综合会展Comprehensive ExhibitionUnit 2 专业会展Professional ExhibitionChapter 2 展会流程介绍Introduction of the Exhibition Procedure Unit 1 展会时间Exhibition TimeUnit 2 展间交通Exhibition TrafficUnit 3 展见会议Exhibition MeetingChapter 3 展会合同签订Signing Exhibition ContractUnit 1 权力义务Rights and ObligationsUnit 2 付款方式PaymentChapter 4 展会效果确定Confirmation of the Exhibition Impression Unit 1 普效展厅General Exhibition HallUnit 2 特效展厅Special Exhibition HallChapter 6 地接工作介绍Reception Work IntroductionUnit 1 定点集合Setting the Time of AssemblingUnit 2 预定航班Making a Flight ReservationUnit 3 准时接机Meeting at the Airport on TimeUnit 4 地接交通Local TrafficUnit 5 入住酒店Checking into a HotelUnit 6 安排旅游Arranging a TravelUnit 7 展前布置Making Arrangements before an ExhibitionUnit 8 展品运输Exhibit ShippingChapter 7 展品入场介绍Introduction of Exhibition Opening Entrance Unit 1 开闭管时间Opening and Closing TimeUnit 2 通道指引Route DirectionUnit 3 登记指引Register DirectionChapter 8 展厅介绍Exhibition Hall IntroductionUnit 1 功能展厅Functional Exhibition HallUnit 2 国家展厅National Exhibition Hall。
会展英语Unit3 Exhibition
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Section Two: Speak and Act
Part One: Learn to Speak
Words and Expressions for the Dialogues: 1. supervisor n. 主管 2. generate v. 产生 3. contact v. 联系 4. camcorder n. 可携式摄像机 5. packaging n. 包装
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4. airline n. 航空公司 5. dolly n. 手推车 6. productive a. 富有成效的 7. spot n. 场所，地点 8. exposure n. 陈列
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Situational Dialogues:
Dialogue 1 Dialogue 2
7. We’d like to know the conditions of sale of this line. 我们想了解这类产品的销售情况。
8. How are the marketing conditions at our end?
我方市场情况怎么样？
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9. In most cases, the research is conducted on paper, electronically such as Internet applications, or through telemarketing. 定量研究通常借助纸张、因特网或电话销售进行。
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6. attractive a. 吸引人的 7. appearance n. 外观 8. lively adj. 活跃的 9. gadget n. 小器具 10. household n. 家庭 11. steadily ad. 稳定地
会展英语专业词汇-10.27
会展专业词汇1.11．Plan conferences 会议策划2．Style of conferences 会议风格3．Conference requirements 会议要求4．Conference program 会议日程5．Briefing the speakers 会议发言人简介6．Target group 目标群7．Arrange speakers or presenters 安排发言人或演讲人8．Duration 会期9．formal meeting / informal meeting 正式、非正式会议10.Established conventions 既定惯例11.Board meeting 董事会12.Senior management 高级管理层13.Conducting the meeting 主持会议14.Have an agenda 有会议议题15.Standing orders 会议的常规16.regular conference 定期会议17.Address the meeting 演讲、致辞18.At the opening session 开场白19.Power to vote 表决权anizing committee 组委会21.Professional development 职业发展22.Peer group 同行23.Invited speakers 特邀发言人24.Annual conferences 年会25.Biennial conference 两年一次的会议26.Question-and-answer session 提问环节pany conference 公司会议28.Managing director 总经理29.Middle management level 中层管理30.Team leader/divisional head 组长、主管31.Key personnel 核心员工32.The board of directors 董事、理事33.Strategic planning 战略策划专业词汇1.21、the size/scale of the conference 会议的规模2、the room size 会议室大小3、amenities/facilities and décor 会议设施与布置4、equipment 设备、器材5、stationary 文具6、catering arrangements 餐饮安排7、auditorium 礼堂8、ballroom 宴会厅9、boardroom 董事会会议室10、different sessions running concurrently 同期会议11、overnight accommodation过夜住宿12、conference rate 会议价格13、lecture theaters 阶梯教室14、purpose-built conference suites 为特定目的建造的（特定用途的）会议套房15、plenary sessions 全体大会16、split up 分开、分成小组17、syndicate room /clinic 讨论室18、the main conference hall 主会场19、wheelchair access 无障碍通道、轮椅通道20、signage 引导标示21、floor plan 楼面平面图22、conference satchel 会议袋23、theatre/auditorium/classroom style 剧院式/礼堂式/教室式会场24、oval shape 椭圆形会议桌25、U-shape/horseshoe U形/马蹄形会议桌26、T-shape T型会议桌27、Hollow square 中空外方型会议桌28、roundtable 圆桌29、dim 昏暗24、spotlight 聚光灯25、lectern 演讲台26、control panel 嵌入式控制面板27、teleconferencing 会议28、videoconferencing 视频会议29、power outlet 电源插座30、audio-visual equipment 视听设备31、computer equipment 电脑设备32、electronic whiteboard 电子白板33、microphone 麦克风34、teleconference speaker 会议/远程会议扬声器35、flip chart 活动挂图36、videoconferencing monitor 视频/可视会议监控器器37、overhead projectors and screen 投影仪和银幕38、tape recorder 录音机39、letterhead 信头纸40、writing pads and pens 书写纸和笔41、printing quote 打印报价42、direct bearing 直接影响43、complimentary tea免费茶44、official dinner 正餐45、lunch and tea break 午餐与茶歇46、sample menus 菜单样本47、special diet 特别食谱48、vegetarian and diabetic 素食者与糖尿病人49、give a discount打折50、Extra charge额外收费、附加费51、public car park公共停车场1.2：Budget planning---Outside help1. budget planning 会议预算2. financial director 财务处处长3. Set a limit 设置上限4. advisable 适当的，可取的5. component 成分，要素6. software package 软件包装7. draft budget 草稿预算8. costs or outgoings 成本或支出项目9. estimate 估价10.preliminary quote 初步报价11. Venue hire 会场租用12.Hire，delivery and set-up of equipment 设备的租用、运输和安装13.Catering 餐饮14.Stationery and brochure design and printing 信笺和会议手册的设计，印刷15.Advertising and mailouts 广告和邮寄广告16.Travel and accommodation 差旅费rmation kits 资料袋18.Printing of program and abstracts 印刷日程表和发言稿摘要19.Speaker’s fees 演讲费20.Gifts for speakers；and incidentals（name tags，satchels，pads，pens，flowers，signs etc）给演讲者的礼品，杂费（名牌，小包，便笺簿，笔，花束，告示等）21.Credit side 贷方22.Conference fee 注册费23.The conference dinner 正餐费24.Excursion 短途旅游，商务旅游25.Social activities 社交活动26.Deficit 赤字27.Break even 均衡点28. conference sponsor 会议赞助商29.defray cost平摊成本30.timeline 时间表31.tandem 串联32.approach 方式33.draw up 制定34.scale 规模anizing committee 组委会36.updated 更新37.confirmation 确定，认可38. Keynote speaker 主题发言人/演讲嘉宾39.Biographies and photographs 简历与照片40.Call for papers征文41.Peer review 同行评审42.Brochures and mailings 会议手册与邮寄43.Approach potential sponsors 联系潜在赞助商44.Allocate rooms for sessions 分配会议室45.finalise 定稿46.pack delegates’ satchels 装文件袋47.registration desk 报到处50.cost-efficient有成本效益的、合算的专业词汇：1.31.call for paper 征文2.conference logo 会标3.letterhead 信头纸4.nature of the conference 会议性质5.closing date for submissions 提交截止日期6.career biography 简历7.independent reviewer 独立审稿人8.peer reviewer 同行评审人9.copyright release form 授权协议书10.full text of a speaker’s paper 发言人论文全文11.Program elements 日程安排构成元素12.Plenary sessions 全体大会13.Presentations 大会演讲14.Lectures 讲座15.Workshops 专题会16.Small group discussions 小组讨论17.Question-and-answer sessions with a panel 评论员、专家提问环节18.Video or PowerPoint presentations 视频或PPT演讲19.Demonstrations 展示20.Practice sessions 互动环节21.Team-building exercises 团队练习22.Potential topic 潜在话题23.Social program 社交活动24.excursion 短途旅游25.accompanying persons 随行人员26.keynote speaker 主题发言人27.in the field of expertise 专业领域28.high profile 高质量29.for approval 提交批准30.fliers 广告传单31.posters 海报32.printed abstracts 打印摘要33.hard copy 打印版34.electronic 电子版35.proceedings 论文集36.local professional guides 地陪37.special dietary requirements 特别饮食要求38.early bird 提早注册39.cancellation policy 撤销规定专业词汇：1.4 conference preparation timelineanize keynote speakers and presenters. 安排主题发言人和主持人2.Obtain biographies and photographs of all speakers.获取简历和演讲者照片3.Draft the program.草拟项目4.Call for abstracts of papers.征文、摘要anize excursion details.安排短途旅游6.Decide on fees for exhibition stands.确定展台费用7.Prepare brochures and mailings. 准备手册和广告8.Build and put up a web site and update regularly. 建立，定期更新9.Approach potential sponsors.联系潜在赞助商10.Book the venue.预定会场11.List equipment needs.罗列需求设备清单anize catering.安排餐饮anize accommodation for speakers.安排主题发言人的住宿14.Record expressions of interest.记录项目意向书15.Allocate rooms for sessions.安排分会场16.Appoint chairs or mediators for sessions.指定会期主席或主持人17. Confirm and finalise the program details. 确认，敲定项目细节18. Print program.打印日程安排19. Pack delegates’ satchels.装会议袋20. Prepare registration desks.准备报到处。
上海版专《会展英语》考点----翻译
一3.Meetings, especially at the international level, and inherently information-oriented and problem solving.（会议，尤其是国际会议，其本质是发布信息和解决问题。
）4. Incentive travel deals more with hospitality than convening.（与其说奖励旅游是聚会还不如说它是友好款待。
）二1.It is also his or her job to administer, coordinate and supervise the activities of the sales department executives, who, in turn, are responsible for coordinating and directing the efforts of the sales staff.（他或她的工作是管理、协调和监管销售主管人员的活动，而销售主管人员则负责协调和指导销售人员的销售工作。
）2. Rarely is one particular tool used alone.（一种工具通常与其他工具一起使用。
）四1.The biggest advantage the internet has over television and old-fashioned media is the favorable cost/benefit ratio.（互联网与电视及其他传统媒介相比，最大的优势在于令人满意的成本收益率。
）2. Since this is a critical point, it is highly recommended that you involve security professionals in this aspect of your Web site development.（既然这一点十分关键，你最好在进行网页开发时借助一些专业安全控制人员的力量。
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《会展英语》复习内容一、专有名词翻译（ 10 题，每题 2 分，共 20 分）1、市场份额： market share2、可行性研究： feasibility study3、行业协会和学会： trade associations and societies4、展览会组织结构： show organization structure5、时间段： time slot6、市场调查： market survey7、行业类贸易展览会： trade show ；消费类展览会： consumer show8、参展费用： participation fee9、专业观众：professional visitor（audience）；普通观众：public visitor10、促销活动、招展工作： sales promotion11、招展书： exhibition brochure12、参展商和观众数据库： exhibitor and visitor databank13 、展会标识： exhibition logo14、标准展台： standard booth ；光地展位： raw space15、会刊： show catalogue16、同期活动： concurrent events17、展品范围： exhibit profile ；exhibit scope18、参展申请表： exhibitor application form19、优惠条件： preferential conditions20、目标群体： targeted group21、综合性展览： comprehensive fairs ；专业展览会： specialized exhibition22、主题发言： keynote speech23、提前申请折扣： early-bird discount24、老展商： frequent exhibitor25、展会最新动态： show updates26、招展资料： promotional material27、参展合同： participation contract28、展台平面图： floor plan29、展商手册： Exhibitor Manual30、主场搭建商： official contractor31、指定展运商： official freight forwarder32、展品清单： List of Exhibits （LOE）33、注册表格： registration form34、现场登记处： on-site registration counter35、展馆布局： layout of the exhibits areas36、重点展商： key account exhibitor37、毛面积：gro s s area ；净面积：net area38、新闻发布会： press conference39、展后服务： post show service40、支持媒体： supporting media41、国内外参展比例： proportion of domestic and international participation42、参展目的： objectives of participation43、会务费： registration fees44、龙头企业： industrial player45、会议议程： conference program46、第一（二、三）轮会议通知： the first announcement47、专业会议组织者： PCO professional conference organizer48、功能厅： function hall49、网上注册： online registration50、会议纪念品： conference memento51、分组会议： breakout sessions52、团体价： group rates ；门市价： rack rates53、会议资料汇编： conference proceedings54、展后报告： after-show reports/ post-show reports二、阅读理解（ 15 题，每题 2 分，共 30 分）三、句子翻译（ 10 题，每题 2 分，共 20 分）1、I'd like to propose a new theme about a perfume show. （16）我想提出一个新题目是有关香水方面展示的提议。
2、The show is aimed to provide an opportunity for the exhibitors to expandtheir market, enhance company image, seek new customers, display newtechnology and so on. （16）此次展览旨在为参展商提供机会扩大市场，提升公司形象，寻求新客户，展示新技术。
3、I want you towork out a project prospectus soas toget the ball rolling assoon as possible. （17 ）我想要你写好一份项目计划书，以便尽快启动该项目。
4、The first thing you have to do is set up an exhibitor databank. （31 ）你首先要做的就是建立参展商的数据库。
5、the show catalogues are valuable materials for reference. （31）各类展会会刊是很有用的参考资料。
6、I'd like to ask your department to make out an exhibition brochure fora newproject. （31 ）我想让你们部门撰写一个新项目的招展书。
7、As you are a leading player in this sector, we can offer a preferential packagefor your participation if you take a larger space. （47 ）贵公司是本行业的领军企业，如果租借更大的场地参展，我们会给你们优惠套餐。
8、It's our company policy not to take part in comprehensive fairs, but only dosingle company promotion. （48）我们公司的策略是不参加综合展，只做单公司促销活动。
9、You'll enjoy an early-bird discount by sendingus your application form thislast week of the month, 15 percent off the stand price. （65 ）如本月最后一周递交申请表格，你们将享受15%的早定折扣。
10、We've got a series of concurrent events during the show, such as CEO'sSummit, technological conference and technical seminars. （83 ）展会期间，我们会举办一系列的同期活动，比如：CEO 峰会、技术研讨会、技术交流会。
11、We shall deliver you the show-updates, pre-show guide, the schedule ofconcurrent events and soon, tok e e p you be t t er informed about the show.我们会及时向你们提供展会最新动态、展前指南、展会同期活动日程安排等材料，以便让你们更好了解本次展会。
12、I've noticed this debut show attracted many exhibitors from aroundworld.Please tell me how large the exhibition scale is. （116 ）我注意到初次展览就吸引了全世界众多参展商。
请告诉我本次展览的规模有多大。
13、In a survey conducted by a neutral institute, more than 95% of the poll saidthey were quite satisfied with the show. （131）一家中立机构的调查显示， 95% 的受访者对本次展会表示满意。
14、PCOs provide consultancy and services for clients, and get paidaccording tothe services provided. （151 ）专业会议组织者向客户提供咨询和服务，并根据所提供的服务收取报酬。
15、I think the work of a PCO is mainly to develop a meeting programaccording to the customers. requirements and to carry out marketing andpromotion work.（151 ）我认为专业会议组织者的工作主要是根据客户要求制定会议议程，并开展会议推广和销售。
16、This kind of meeting is mainly supported by registration fees andsponsorships from industrial players. （151）这类会议主要是靠会务费和龙头企业的赞助费来运作的。
17、Here's the packet with your name badge, programs, abstract booklet,mealcoupons and a conference memento in it. （169 ）这是会议资料袋，里面装有您的胸卡、会议议程、发言摘要小册、餐券及会议纪念品。
18、In addition, we have some sightseeing tours to some local attractions fordelegates and spouses. You're also welcome to join in. You can ask for moredetails at that travel agency desk. （169 ）此外，我们为与会代表及家属安排了本地几处景点的观光旅游，欢迎参加。