探析旅游类广播节目的互动技巧

探析旅游类广播节目的互动技巧Analysis of tourism class radio

interaction skills

摘要

随着科技的进步社会的发展，都市人群的工作压力越来越大需要在有限时间内的获得大量信息，所以广播的社会沟通功能就得到社会的广泛认识并发挥其社会作用的。这种功能的显著特征是旅游类节目的产生和发展，并且迅速成为大众关注的热点和维持高收听率的热门节目。如何做好广播旅游类节目的互动性,可听性是研究的重点。广播旅游类节目因其参与性强并且贴近百姓生活而受到喜爱，所以主持人应把握真诚相待为前提，以平等为节目基调，以交流、互动、碰撞、思考为显著特征，调动场外听众参与并合理引导参与者；同时，主持人的政策理论水平、专业文化水平及人格魅力等方面阐述了广播旅游类节目主持人应具备的基本素质；也是更好的提高主持人互动技巧的关键。可以说，广播旅游类节目的内容越来越接近社会，贴近公众，揭示生活，干预生活。就是这类节目可以很好地存活关键。而怎样增强旅游类节目的可听性、吸引力、影响力，则成为了广播人永恒的话题。

关键词：旅游类广播节目互动交流主持人

Abstract

With the development of science and technology progress of the society, the working pressure is more and more urban people need in a limited time to obtain a large amount of information, so the social function of communication broadcast widespread understanding of society and play its role in society. Notable feature of this function is the emergence and development of tourism program, and quickly became the focus of the public and to maintain a high rate of the hot program. How to do a good job in radio interactive tourism programs, sound is the focus of the study. Broadcasting tourism programs because of its strong participation and close to people's life and be loved, so the host should grasp the sincerity as the premise, with equality as the tone, to exchange, interaction, collision, thinking features of OTC audience participation, mobilize and guide rational participants; at the same time, expounds the basic qualities of tourism programs broadcast the host should possess the host policy theory level, cultural level and personality and so on; the key is to better improve host interaction techniques. Can say, broadcasting and tourism programs of the content is more and more close to the community, close to the public, reveal the life, the intervention of life. This is the kind of programs can survive well key. And how to enhance the tourism program audibility, attraction, influence, is the human eternal topic broadcast.

Key words: Tourism program Interactive communication compere

目录

摘要 .................................................................. I Abstract.............................................................. II 绪论 (1)

1 旅游类广播节目的定义 (2)

1.1 旅游类广播节目的定义 (2)

1.2 旅游类广播节目主持人的定义 (2)

1.3 旅游类节目的发展趋势 (3)

2 旅游类广播节目中主持人的互动技巧 (4)

2.1 理解互动 (4)

2.2 互动的层面 (4)

2.1.1 心理互动 (7)

2.1.2 技巧互动 (7)

2.1.3 美学互动 (8)

2.1.4 社会文化互动 (8)

2.3 作为技巧的“互动”与作为观念的“互动” (5)

3 旅游类广播节目存在的问题 (7)

3.1 时间的安排不当 (7)

3.2 技术互动缺乏 (7)

3.3 节目的多样化 (7)

4 如何解决旅游类广播节目中的问题 (7)

4.1 关注热点话题 (8)

4.2 建立平台及时反馈信息 (8)

结论 (10)

参考文献 (12)

致谢 (13)