外文翻译--企业宣传画册设计的重点

The picture album design key enterprises In the modern business activities, in the enterprise image promotion and picture of product marketing plays an increasingly important role in the business operation, two albums, plays a role of bridge, who are you? Can you offer? Your advantage in such circumstance, can pass a beautiful picture of static in your target consumers. Enterprise and brand high-grade album is the comprehensive embodiment of strength, using the aesthetic measure point, line and plane, unity and changes of visual language, high-quality illustrations, match with senior engineers, all-around stereo display enterprise culture, philosophy and brand image. Creative process, we will be different according to different content, the characteristics of different demands, theme, advantage, overall planning, integration of innovation in harmony.Why do enterprise product picture?Enterprise album and product brochures and product promotion enterprise is one of the most important form of customers due to the problem of time and space, general won't run to you personally inspects company, therefore, company and product brochures are absolutely picture of necessity. The company is the only picture quickly and effectively make customers to understand your advertising media in their heart, the biggest question? Seek your corporate culture, found potential commodities, seeking business opportunities. Positive corporate image promotion and introduction to, by album for potential customers or clients, the company long-term picture is necessary materials.How do your own album enterprise? Enterprise image pictorial design from the enterprise culture, the management idea, the background, design elements such as the most suitable enterprise nature of high-grade products of the enterprise, the picture album design, the main products from the function and characteristics of the enterprise as basis, the graphical originality and design elements, the product function.First of all successful arrangement of the words, Select and concept is closely related to the material. In the picture album design, must be in "eyeballs" material selection of a material can reflect our concept of these materials, and then to comb and integration, can put on the album.Finally, the product photography and design and printing also cannot be ignored. The picture quality as the picture album, also there can be no contempt. We know, now is to "read" age, many occasions are pictures to reflect problems, and played only text. And we must in photography and design fluctuation kongfu, please the most suitable photographer photographs, the most suitable designers post-production. Of course, printing technology used paper picture is very important also, carelessly a bit of hard before, are likely to be in vain. The picture album design manufacture the key link of the whole picture or "plan." Withouthesitation, can say now to enhance the quality of the picture album design, want to accurately reflect the strength of the company, the company must be clearly positioning in the circumstances, the differentiation ", attach importance to the "plot" picture. The picture album design from the enterprise culture, philosophy, nature, and products, to reflect business philosophy and spirit.Enterprise publicity of annual pictorial designAnnual album which annual report, public institutions and the financial department of the working conditions of the annual financial condition and a law report. As public organizations and enterprises, institutions and standardization of behavior of the original text has been gradually will print report to formal printing reports, as well as more and more business organizations, financial and banking, securities market of establishment and internal mechanism of change, make annual review materials from the internal foreign exchange for the job as a unique expression, it comes from life, and life is higher than people of the emotional communication tools, so use this kind of language features on the plane design originality is a kind ofspecific techniques, particularly applicable to design a comprehensive art festival, which give the brochure annual injected new life.In many ways, and make the picture album design annals also became a worthy of discussion topics. First, in the annals of data and writing these simple elements, itself has its natural rules and layout of seriousness, stylist to consider how to get through the graphic design vision language to create a pleasant readability. Second, the annual after all is a period of work, stylist characters should consider using the originality image, how to convert to spirit, and sends out a moving charm. The report is the fundamental principle of design. Annual general design and not a fixed laws. As a communication tool, it should be combined with the function of enterprise management concepts and cultural consciousness to play. The visual rallying point often on the cover, to strengthen the whole pages of progression, make clear concept, theme, which can accurately communicate clearly spirit of enterprise.The annual album cover generally marked for the year and indicate annual (a), can NUAL -- from operating characteristics, or identification symbols, or from the enterprise performance, behavior, document aspects originality. According to the creative theme from the color, graphics, overall layout accmulate the pages, concise and to show the seriousness of the subject, and to hold good style. The data and graph pages is undoubtedly the design, stylist is novel, the design style, should be fully utilized.Due to the annals of seriousness and picture of the form, and regular filing is characteristic of enterprise has more and more apt, organization will have exquisite design atlas and decorous, causing its size is relatively fixed. But because only once a year, creative design, make use of the technique of expression and materials, and more easily also too won't show in general crane.But a picture the culture in three aspects: one is the artistic performances, exhibitions, is the investment environment introduction is three. For performing program instruction and pictorial design from three aspects: the general conception to:first is to recognize the performing arts, is GuZhuangXi or modern literature evening party? Is Chinese and western drama is? Familiar with the performance of the species can start to show from the historical background and cultural characteristics, the design idea. The second is to understand the performing arts, namely the theme of the spiritual essence, can grasp the key and the modelling of key to play, thus belt surface, its spirit connotation. Article must be familiar with the arts of the program, expression and the performance is a "language", folk music or western? Is the stage or ballet? Any weapon has its characteristics, any instrument has its charms.The album cover design of culture and concise, can be used to shape a festival emblem inspires key to play, also can object will be a unique cultural style to the character creation of abstraction. In word processing, the title of production can be bold conception, specific instructions to achieve numerous and not messy, orderly, thus performing activities will have the exact expression connotation and attractive.企业宣传画册设计的重点在现代商业活动中，企业形象宣传图片的产品营销起着越来越重要的作用，两份宣传画册，起着桥梁纽带的租用，你是谁？你能提供什么？在这种情况下，你的优势可以通过一幅美丽的静态图画吸引你的目标消费者。