麦当劳的英文SWOT分析

A business report for McDonald’s

Written by:

Introduction…………………………………..by Shadow Z09165640

Body

Strengths...…………………………………by David Z09165626 Weakness...…………………………………by Jack Z09165638 Opportunities...……………………………..by Tom Z09165639 Threats...……………………………………by Shadow Z09165640

Summary...……………………………………by Shadow Z09165640 Date of report: 08/4/2011

Introduction

McDonald’s was founded in 1955. It is famous for its fast food all over the world. We can see “M”all over the world. It has about thirty thousand sub branches in the world. It attracts so many people love it. Its advertisement “I’m Lovin’ it” is popular all over the world. Shadow, Tom, Jack and David will use the SWOT analysis to find out its strength, weakness, opportunity and threat .We believe that the analysis will help McDonald’s develop faster and to be more powerful.

Strength

Expansion in low cost

McDonald’s has a privilege to franchise, McDonald’s uses this franchise to carry out large-scale low-cost expend. With the help of low-cost expend, McDonald’s can gain reasonable profit, and don’t refer to the high capital risk. McDonald’s has settled up about thirty thousand franchise stores. These

stores have a deep understand in their area, so they can find business opportunity more easily.

The brand purpose is good.

McDonald’s applies itself to build its good brand image and gain success. Many investors don’t have so much experience in the market. Faced with an increasingly competitive market, they all in the dry tree, they all want to invest a good outstanding achievement and have a big strength’s franchise. Recur to its good brand image, excellent management mode and others support system, the investors can risk reduction. So McDonald’s is their right choice. McDonald’s has a good brand purpose; this will attract a number of investors, then McDonald’s will have huge goodness. Weakness

Franchise stores have no unified standards

In many people’s eyes, McDonald’s is a successful company, it has so many strong

points and so many advantages, but McDonald’s also has a lot of questions.

McDonald is a very good company, it has a good reputation, but it is only a fast-food restaurant. It should try to another direction, with McDonald reputation, plus good planning, management, can make the enterprise to go further.

McDonald has thirty thousand franchise stores in the world. These franchise store stand in different areas. So it is different to manage these franchise stores. There is no unified management among them. No unified means these franchise stores’management is jumbled. McDonald should pay attention to this question. Only a unified management system can make success.

Opportunity

Develop in the Second Tier City and remote cities

McDonald’s will be more focused on the Second Tier City and remote cities. Many Second