30《世纪商务英语-写作训练》(第四版) (18)
世纪商务英语写作训练Lesson 3 补充 新
世纪商务英语写作训练Lesson 3 补充 新
Broadly speaking, business letters are usually composed of twelve elements, among which seven elements are necessary for a business letter, while the others are optional.
世纪商务英语写作训练Lesson 3 补充 新
Salutation 称呼 It is two lines below the last line of the inside address or the attention line (if used). If the letter is addressed to an individual, use that person’s courtesy title and last name (Dear Mr. Lanbam). Even if you are on a first-name basis (Dear Leslie), be sure to add a colon (or a comma, not a semicolon) after the salutation. Use an individual’s full name (Dear Leslie Lanbam) only when gender is unknown.
世纪商务英语写作训练Lesson 1
About Positive and Negative Language
Group 1: Unfortunately, your order cannot be sent until next week. Your misunderstanding of our January 8 letter caused you to make this mistake. We regret to inform you that we must deny your request for credit. Group 2: Your order can be sent next week. If you had understood our January 8 letter, you have done it correctly. For the time being, we can serve you only on a cash basis.
Basic Patterns of Business Writing
Business messages can be organised either deductively(演绎法) direct order or inductively(归纳法)indirect order, depending on your prediction of the receiver’s reaction to your main idea. When you are going to send good-news and routine messages, deductive approach( direct order) should be adopted. When sending bad-news (negative) messages or trying to persuade the reader, inductive approach (indirect order) should be adopted. To inform to persuade to entertain
世纪商务英语写作训练第五版第二单元答案
世纪商务英语写作训练第五版第二单元答案1、Then the speaker _____the various factors leading to the economic crisis. [单选题] *A.went onB.went afterC.went into(正确答案)D.went for2、I haven’t met him _____ the last committee meeting. [单选题] *A. forB. since(正确答案)C. atD. before3、____ is standing at the corner of the street. [单选题] *A. A policeB. The policeC. PoliceD. A policeman(正确答案)4、—______ —()[单选题] *A. How long did you stay there?B. How much did you pay for the dress?C. How many flowers did you buy?(正确答案)D. How often did you visit your grandparents?5、Mary _____ be in Paris. I saw her just now on campus. [单选题] *A. mustn'tB. can't(正确答案)C. need notD. may not6、We need two ______ and two bags of ______ for the banana milk shake.()[单选题]*A. banana; yogurtB. banana; yogurtsC. bananas; yogurt(正确答案)D. bananas; yogurts7、—Judging from ____ number of bikes, there are not many people in the party.—I think so. People would rather stay at home in such _____ weather. [单选题] *A. the, aB. a, /C. the, /(正确答案)D. a, a8、Julia’s on holiday in Shanghai _______. [单选题] *A. in a momentB. after a momentC. at the moment(正确答案)D. at any moment9、Bob used ______ on the right in China, but he soon got used ______ on the left in England.()[单选题] *A. to drive; to driveB. to drive; drivingC. to driving; to driveD. to drive; to driving(正确答案)10、What _______ would you like, sir? [单选题] *A. otherB. else(正确答案)C. othersD. another11、( ) _____ New York _____ London have traffic problems. [单选题] *A. All…andB. Neither….norC. Both…and(正确答案)D. Either…or12、--It is Sunday tomorrow, I have no idea what to do.--What about _______? [单选题] *A. play computer gamesB. go fishingC. climbing the mountain(正确答案)D. see a film13、It’s one of _______ means of transportation. [单选题] *A. cheapB. convenientC. second-handD. the most convenient(正确答案)14、4.—Alice’s never late for school.—________. [单选题] *A.So am I.B.So was I.C.Neither am I. (正确答案)D.Neither have I.15、My daughter is neither slim nor fat and she’d like a _______ skirt. [单选题] *A. largeB. medium(正确答案)C. smallD. mini16、73.The moonlight goes ____ the window and makes the room bright. [单选题] *A.acrossB.through(正确答案)C.overD.in17、--What would you like to say to your _______ before leaving school?--I’d like to say"Thank you very much!" [单选题] *A. workersB. nursesC. waitersD. teachers(正确答案)18、—______ is the concert ticket?—It’s only 160 yuan.()[单选题] *A. How manyB How much(正确答案)C. How oftenD. How long19、_______ your help, I can’t finish my job. [单选题] *A. withB. without(正确答案)C. inD. into20、22.______ is convenient to travel between Pudong and Puxi now. [单选题] * A.It(正确答案)B.ThisC.ThatD.What21、Jim wants to hang out with his friends at night, but his parents don’t allow him ______ so. ()[单选题] *A. doB. doneC. to do(正确答案)D. doing22、These oranges look nice, but _______ very sour. [单选题] *A. feelB. taste(正确答案)C. soundD. look23、The bookstore is far away. You’d better _______ the subway. [单选题] *A. sitB. take(正确答案)C. missD. get24、—Could you please make the bed?—______.()[单选题] *A. Yes, I wasB. No, I don’tC. Sure, I’ll do it(正确答案)D. No, that’s no problem25、62.--There is? ? ? ? ? sale on in the shop today. Let’s go together.--Please wait? ? ? ? ? ?minute. I’ll finish my homework first. [单选题] *A.a; theB.a; a(正确答案)C.the; aD.the; the26、Tom is ____ honest man, so we all like to work with him. [单选题] *A. aB. an(正确答案)C. /D. any27、46.The pants look cool.You can ________. [单选题] *A.try it onB.try on itC.try them on(正确答案)D.try on them28、We _______ swim every day in summer when we were young. [单选题] *A. use toB. are used toC. were used toD. used to(正确答案)29、While I _____ the morning paper, a headline caught my eye.. [单选题] *A. have readB. was reading(正确答案)C. had readD. am reading30、The man called his professor for help because he couldn’t solve the problem by _______. [单选题] *A. herselfB. himself(正确答案)C. yourselfD. themselves。
世纪商务英语写作训练第五版第一单元课后答案
世纪商务英语写作训练第五版第一单元课后答案1. —__________________?— Sure, no problem. First, go see Cindy and tell her where you're going and when. [单选题] *A. Will the company reimburse everythingB. Will I use the card for everythingC. Can you fill me in(正确答案)2. — What does the customer's complaint say?— _________________. [单选题] *A. He says he will write us a thank-you letterB. He says he hasn't gotten back the monitor for repairs.(正确答案)C. He wants to know whether we could give him a discount3. — Could you be so kind as to turn down that rock “n” roll? I'm preparing for tomorrow's meeting report.— ______________. [单选题] *A. It's none of you businessB. No, I don't think soC. Sure. Sorry to disturb you(正确答案)4. — I had a really good weekend at the seaside.—____________. [单选题] *A. Oh, that's very nice of youB. Oh, I'm glad to hear that(正确答案)C. It's a pleasure5. — Thanks for inviting me, John, but I've already made other plans.—________Maybe another time. [单选题] *A. I hope you enjoy it.B. That's good.C. Oh! I'm sorry to hear that.(正确答案)6. —I'm really fed up with Larry!—________ [单选题] *A. I'm sorry to hear that.B. Really?C. Hey, what's up?(正确答案)7. — I thought that if I could get your support first, it might make getting approval easier. — _________ . [单选题] *A. We will need another four thousand dollars to cover the costB. Well, you've got my support on this(正确答案)C. You only need a budget increase for the first order8. —Aunt Cindy, do you shop online often?—________. [单选题] *A. No, I don't think so.B. That's a good idea.C. Yes. It's very convenient and the price is often lower than in store.(正确答案)9. —Okay, what is the decision?—As you know, we have been a privately held, family-owned company for over 120 years,_____. [单选题] *A. and I think it definitely has a bright futureB. but it may be time to consider some major changes(正确答案)C. but the company faces tough competition10. —You mean... like becoming a publicly-traded company?—That's right. ______________ . [单选题] *A. It's something we should give serious consideration to(正确答案)B. It will still be a privately held companyC. It will become a privately held company11. —I'll be away on a business trip. Would you mind signing for my express delivery?—________________. [单选题] *A. have no timeB. I'd rather notC. I'd be happy to(正确答案)12. — What is the distance between the new building and your office?— _________________. [单选题] *A. It is near to the bus stopB. It is about 15 kilometers(正确答案)C. It is very close13. —______________—Yes, I think so./Yes, business Class [单选题] *A. When do you plan to leave?B. Where shall I make hotel reservation?C. Will you fly business class?(正确答案)14. — They want to make sure you're paying taxes on the money you make.— ________ . [单选题] *A. We're paying alright(正确答案)B. At least, our records for money in are very completeC. That's something you can improve by talking to human resources15. —Are there any disadvantages to shopping online?—___________. But I think this problem will be solved soon. [单选题] *A. It makes life easyB. It takes some time for the stuff you buy online to arrive(正确答案)C. The stuffs you buy online arrives quickly.16. —We've done very well so far but if we want to see serious growth ______________.—Yeah...maybe. But I have my doubts. [单选题] *A. it might be time to stick to original business modelB. it might be time not to change company modelC. it might be time to ditch our old business model and go public(正确答案)17. —Have you ever tried shopping online?—No, never. ____________, especially for clothes and shoes. [单选题] *A. I prefer to actually see and touch what I'm buying before I pay for it(正确答案)B. I prefer not to actually see and touch what I'm buying before I pay for itC. I would rather surf online and I pay for it immediately18. —________________ , but I still have the feeling that it's not safe enough.—I couldn't agree more. That's why I only do street shopping. [单选题] *A. Paying online is much unsafe than beforeB. Paying online is less safer than beforeC. Paying online is much safer than before(正确答案)19. —Hello, Sir,___—I'd like to order a pizza. [单选题] *A. What do you do?B. How are you?C. What can I help?(正确答案)20. —__________________?— I expect to depart for Frankfurt on Sunday, September 1st, any time after 13:00 pm. [单选题] *A. How would you like to goB. Where shall I make hotel reservationC. When do you plan to leave(正确答案)21. — How would you like to go?—__________________. [单选题] *A. I'll get in touch with the railroadB. I'd like to fly to Frankfurt for a stay of two days(正确答案)C. I expect to depart for Frankfurt on Sunday, September 1st22. — How do you calculate the fee if we ask you to move the office furniture?— _________________. [单选题] *A. We can give you a 10% discountB. Sorry, we are not available these daysC. The cost depends on the floor to move to, the distance between two places and the amount of the furniture to move(正确答案)23. — How is the weather in Autumn?—_______ [单选题] *A. It is cool and windy.(正确答案)B. I like autumn.C. Yes, it is.24. —Amy, do you shop online often?— ______________. [单选题] *A. No, I don't think soB. That's a good ideaC. Yes. It's very convenient and the price is often lower than in store(正确答案)25. —Hello, this is Lucas Bowen. I'd like to order some machines.—___________. When do you need them?[单选题] *A. Sorry, I am busyB. No problem(正确答案)C. No, you can do it online26. ---Morning Maggie. Could you talk briefly about your career development?---__________. [单选题] *A.Good morning, Mr. Marx. I’m going to do a brief about my latest work and performance.B.Sure, Mr. Marx. Thanks for giving me this opportunity. I started as a clerk in this company...(正确答案)C.Sorry, Mr. Marx, but I don’t like my boss at all. I think he is too serious and critical.27. ---Good morning. __________?---Good morning! I need a check to send to my publisher in New York. [单选题] *A.What can I do for you, Madam(正确答案)B.What do you want to buy, MadamC.Why do you come here, Madam28. ---What are they? __________?--- It’s a secret. But I’ll give you some hints, anyway. [单选题] *A.Is it a secret?B.Can I have an idea about them?(正确答案)C.Why do you keep it a secret?29. ---Thanks for inviting me, John, but I’ve already made other plans. --- __________. Maybe another time. [单选题] *A. I hope you enjoy it.B. That’s good.C. Oh! I’m sorry to hear that.(正确答案)30. ---I had a really good weekend at the seaside. --- ____________________. [单选题] *A. Oh, that's very nice of you.B. Oh, I'm glad to hear that.(正确答案)C. It's a pleasure.31. —Will you go to join the club?—() *A. Yes, I want to make friends.(正确答案)B. Yes, I want to join the art club.(正确答案)C. I will join the music club.(正确答案)D. Yes, I will.(正确答案)32. —Do you know Tom?—() *A. Yes, he is our monitor.(正确答案)B. Yes, he is cool.(正确答案)C. Of course, he is handsome.(正确答案)D. Sure, he studies very well.(正确答案)33. —I’m really sorry to have kept you waiting.—() *A. It doesn’t matter.(正确答案)B. That’s OK, let’s go into the park.(正确答案)C. OK, let’s go.D. Well, be on time next time.34. —There are so many people in your house. What are you doing? —() *A. We are having a party.(正确答案)B. There is a meeting in my house.(正确答案)C. They are all my neighbors, we are just chatting.(正确答案)D. I am the host.35. —What do you usually do in your spare time?—() *A. We usually play football.(正确答案)B. I often surf the internet.(正确答案)C. I always read books in the library.(正确答案)D. I usually go shopping with my friends.(正确答案)36. —I wonder if I could use your phone.—() *A. Sorry, I’m busy.B. Sorry, it doesn’t work.(正确答案)C. No, I can’t.D. Sure ,here you are .(正确答案)37. —Sorry to trouble you, sir. I’m looking for the hospital. —Well,() *A.I’m not sure,but I think it’s over there.(正确答案)B. let me think.C.Walk down this street to the end.(正确答案)D.let me have a look.38. —I can’t finish reading the book within this week. —() *A. It doesn’t matter,you can renew it .(正确答案)B. B. Take it over .C. You’d better not .D. Take your time.(正确答案)39. —Can I borrow your color pencil?—() *A. Sorry, I don’t have any .(正确答案)B.No, it’s mine.C.Yes,here you are.(正确答案)D.I have one.40. —May I take your order now?—() . *A. No, I’m in trouble now.B. Yes, I’d like a dish of chicken.(正确答案)C. Yes, we obey orders .D.Sorry, please wait a moment.(正确答案)41. Writing.Suppose you were not satisfied with your present conditions or environment of your work, now you are asked to write to your boss about your complaints and suggestions for the development of the company you work for. (English word limit:150~250). [填空题] *_________________________________。
世纪商务英语阅读第四版(基础篇2)Unit 4
大连理工大学出版社
Reading Skill Focus
The following tips are useful while skimming. 1. Read the title, subtitles and subheading to find out what the text is about. 2. Look at the illustrations to give you further information about the topic. 3. Read the first and last sentence of each paragraph. 4. Don’t read every word or every sentence. Let your eyes skim over the text, taking in key words. This is the first part of Skimming. You’ll learn more about this technique in Unit 5.
Skimming (1)
What is skimming? Skimming is used to quickly identify the main idea of a text. It is a reading technique that can help you to: ⇨ Read more quickly; ⇨ Decide if the text is interesting and whether you should read it in more detail. Skimming is done at a speed three to four times faster than normal reading. People often skim when they have lots of material to read in a limited amount of time.
《世纪商务英语——翻译教程》答案(第
第一单元名片1.2 Lead-in1.2.11)Harbin2)公司3)Century Village 4)财务主任5)助理工程师6)名誉主席7)首席运营官8)传真9)邮政信箱10) 外销部经理1.2.3(略)1.7.Practice1.7.1 全部正确1.7.2 245 (1中改成“先高后低”;3中改成“之后”)1.7.31)senior advisor2)chief executive officer3)executive vice manager4)senior engineer5)technologist6)technician7)section chief8)division chief9)emeritus professor10)visiting professor 11)special grade teacher12)research fellow13)chairman14)secretary general15)administrative chief of … Town16)physician-in-charge17)editor-in-chief18)accountant19)assistant to president20) commissioning editor1.7.41)North Shaoshan Road 或者Shaoshan Road (N).理由:如果简单地采用直译的办法将其翻译成Shaoshan Bei Road,则会让人产生一种错觉,认为其跟Shaoshan Road 没有关系,是不相干的路。
而通过灵活意译,则会更形象些。
2)Second Zhongshan Road理由:同上。
遇到数字加编号的路名、地名等,一般可以翻译为:序数词+路名。
3)Jiusan Society理由:单位、部门名称翻译成英语时,如果英语中缺乏对应的词,大多数情况下可以采用直译的办法。
2012春季目录大连理工大学出版社
76
3771-0 世纪商务英语——阅读教程(基础篇Ⅱ)(第四版)
77
2594-6 世纪商务英语——阅读教程(专业篇Ⅰ)(第四版)
78
2958-6 世纪商务英语——阅读教程(专业篇Ⅱ)(第四版)
79
2593-9 世纪商务英语——听说教程I(第四版)
80
2963-0 世纪商务英语——听说教程II(第四版)
73
2951-7 世纪商务英语——综合教程III(第三版)
74
3505-1 世纪商务英语——综合教程IV(第三版)
徐华琴
26.00
熊倪
28.00
马倩云
26.00
崔秀敏 陈梅 25.00
崔秀敏
26.00
崔秀敏
28.00
吴小琴
26.00
吴小琴
24.00
吴小琴
32.00
于风军
28.00
吴小琴
28.00
吴小琴
100 5722-0 实用阶梯英语--听说教程(商务篇2) 101 5097-9 实用阶梯英语--语法教程 102 5417-5 实用阶梯英语--英语国家概况 103 5254-6 实用阶梯英语--酒店英语项目实训指导书 104 5611-7 实用阶梯英语--跨文化交际 105 5836-4 实用阶梯英语--翻译教程 106 5959-0 实用阶梯英语--写作教程 107 6072-5 实用阶梯英语--英语专业毕业综合项目指导手册
81
2932-6 世纪商务英语——听说教程III(第四版)
82
3506-8 世纪商务英语——听说教程IV(第四版)
83
2580-9 世纪商务英语——口语教程基础篇I(第三版)
84
世纪商务英语写作训练Lesson-4-Sales-Letters
How to Write a Sales Letter
4.To encourage action This means confidently asking for the audience’s cooperation and specifying actions to be taken by the audience. As a writer, you must persuade your reader to take the action—to visit your company, to receive your representatives, to place an order, or click your website on the Internet. Notice the use of the imperative sentences with the verbs ―call‖, ―ask‖, ―speak‖, ―start‖ and ―send‖. The short, forceful verbs literally urge the reader to take immediate action. For example: Call us toll-free at 67382222 to place your order, or mail us your check or credit card number.(imperative sentence)
Sample Anaቤተ መጻሕፍቲ ባይዱysis
Sample 1: Dear Sirs: Mark Twain once remarked, ― Always do right. This will gratify some people, and astonish the rest.‖ Perhaps this is one of the reasons our phoenix is so popular among the car owners. Doing right by our customers and their cars is the object we have been pursuing. But it is not tricky because your mending shop is well equipped to keep cars in a perfect running condition.
世纪商务英语阅读第四版(基础篇2)Unit 5
大连理工大学出版社
Human Resources Management
Undoubtedly, recruitment of employees directly influences the efficiency of an organization. So, during the recruiting process, preparations for interview questions and a formal interview should be done seriously. In addition to HR content, you are going to learn more about skimming in this unit.
大连理工大学出版社
Reading Skill Focus
Sample 2
Read the following paragraphs quickly and choose the most suitable headings for paragraphs 1-4. There’re more headings than you will need.
大连理工大学出版社
Human Resources Management
Reading Skill Focus
Comprehensive Reading Practical Reading Words and Expressions
大连理工大学出版社
CENTURY BUSINESS ENGLISH 世纪商务英语
阅读教程(基础篇2)(第四版)
主编:王洗薇
大连理工大学出版社
Unit Five Human Resources Management
世纪商务英语综合教程
世纪商务英语综合教程世纪商务英语综合教程1. 概述•世纪商务英语综合是一门为商务人士设计的英语课程•旨在提高学员的商务英语综合能力,包括听说读写,以及商务场景应用能力2. 课程内容• 2.1 商务英语听力–通过听取商务场景中的对话和演讲,提升学员的听力理解能力–练习听取电话交流、商务会议等场景下的英语听力技能• 2.2 商务英语口语–培养学员在商务场景下流利表达自己的能力–学习商务英语口语中的常用表达和用语• 2.3 商务英语阅读–提升学员的商务英语阅读速度和理解能力–阅读商务新闻、邮件等材料,学习商务英语的写作风格和专业术语• 2.4 商务英语写作–学习商务英语写作技巧,包括商务邮件写作、商务报告撰写等–提高学员的商务英语写作水平,培养学员的商务沟通能力• 2.5 商务英语应用–学习在商务场景中灵活运用英语的能力–模拟商务谈判、商务会议等场景,提高学员的沟通和谈判能力3. 学习方法• 3.1 注重听力训练–多听商务英语对话和演讲,提升听力能力–可以使用商务英语听力教材,也可以参加商务英语听力班级• 3.2 口语练习–练习商务英语口语表达,提高流利度和准确性–可以找英语母语人士进行口语交流,或参加商务英语口语训练班• 3.3 多读商务英语材料–多读商务新闻、邮件等材料,培养阅读理解和写作能力–可以阅读商务英语教材,也可以关注商务英语相关的网站和社交媒体账号• 3.4 多写商务英语文档–练习商务英语写作,提升写作水平和沟通能力–可以写商务邮件、商务报告等文档,并请英语专业人士进行修改和指导• 3.5 实践商务英语应用–参与商务谈判、商务会议等场景,提高运用商务英语的实际能力–可以参加商务英语培训班,或与商务人士进行实际商务活动合作4. 学习资源推荐•商务英语教材:《商务英语综合教程》、《商务英语听力教程》等•在线学习平台:Coursera、Udemy等提供商务英语课程•商务英语字典:《商务英语词典》等参考工具•商务英语网站:BBC Business English、Business English Pod 等以上是一份简要的世纪商务英语综合教程,希望能帮助学习者提高商务英语能力,更好地应对商务场景中的英语沟通。
世纪商务英语外贸函电(第四版)1
(第四版)
新世纪高职高专教材编委会 组编 主 编 胡秋华 吴思乐
Project 1 Basic Knowledge of Business English Letters Writing
Part 1 The Basic Requirements of Business English Letters Writing Part 2 The Basic Parts of Business English Letters Part 3 The Basic Layout / Format of Business English Letters Part 4 Addressing Envelopes Part 5 Practical Training
Part 1 The Basic Requirements of Business English Letters Writing
The purposes of communication are to obtain complete understanding between the parties involved, and to elicit the responses required. Generally speaking, the functions of a business letter are to ask for or to convey business information, to make or to accept an offer, and to deal with matters concerning various businesses. Business letter writing does not differ from any other form of creative writing. Good English is one of the important bases of a good business letter writing. What you write should be free from grammatical blemishes, and also free from the slightest possibility of being misunderstood. Usually, there are certain essential requirements for a good business letter, which can be summed up in the Seven C’s principle, i.e. Completeness, Concreteness, Clearness/Clarity, Conciseness, Courtesy, Consideration, Correctness. These C’s often go hand-in-hand.
世纪商务英语谈判口语(第四版)课件 PPT (主编:吴思乐)
Part I Leading-in Questions
Q2
How to carry out market research? What issues do you need to consider when you are performing market research?
There are various techniques such as questionnaire design, sampling procedures and data analysis. Different technique functions differently. You should think of market research in the context of making a business decision and go on to examine what objectives can be met by doing market research and the expected payoffs.
A: We just know little about your company. Do you mind telling us your regular bank so that we could get acquainted with your company?
B: No problem. Our regular bank is Bank of Canada. You won’t meet any difficulty in obtaining the information you inquire for.
Part I Leading-in Questions
Q4
《世纪商务英语-----阅读教程》(第四版) 专业篇I
《世纪商务英语-----阅读教程》(第四版)专业篇ITest 1Part OneMatch the words and the definitions. Choose the correct word from the word box to each definition and write down the word in the bracket. (20 X 0.5%=10%)1. a written assurance that some products and service will be provided ( )2. a set of international recognized quality management standards. ( )3. the official process of settling an argument or a disagreement by sb. who is not involved.( )4. an amount of money that you pay once or regularly for an insurance policy. ( )5. it can make something know generally, especially, in order to sell it. ( )6. a small piece of printed paper that you can exchange for something or that gives you the rightto buy something at a cheaper price than normal. ( )7. amount of money spend ( )8. income, especially the total income of a company in a certain period. ( )9. the ability to make a profit. ( )10. legal procedure of being declared by a court of law not to be capable of paying its debts.( )11. discount. ( )12. the value of a company’s shares. ( )13. only to be used by one particular person or group. ( )14. formal permission given by a company to sb who wants to sell its goods or services in aparticular area. ( )15. a person or company that provides people with insurance. ( )16. showing what you must pay. ( )17. a written statement of a contract of insurance. ( )18. a failure to do sth. that must be done by law. ( )19. that cannot be changed ; final. ( )20.the act of ending sth. ( )Part TwoTranslate the following phrases into Chinese. (20X1%=20%)1.custom-designed2.freight bill3.quality standard4.real estate5.market segment6.executory contract7.property insurance8.gross profit9.sales volume10.profit margin11.market research12.junk mail13.product marketing14.Board of Director15.Maintenance Engineer16.budgeted account17.finished goods18.debt capital19.standard product20.Internal AuditPart ThreeChoose the best word to complete each sentence. (10X1%=10%)1.All organizations create_____ for customers.A. materialB. productionC. productsD. product2. The house is ______.A. for saleB. in saleC. to saleD. for in sale3. Part of my job is to _______good relationship with our suppliers.A. haveB. keep touch withC. keepsD. maintain4. What ________ of PC do you like?A. brandB. makeC. nameD. title5. The sales promotion team is ______ of well-known professionals in this fields.A. madeB. comprisedC. consisted upD. make up6. The manager needs to make joint decisions that are _______.A. badB. illC. badlyD. optimal7. The shop has been ______ to sell tobacco.A. licencedB. licensedC. licensingD. licencing8. We’ve decided to ______with the employees about our wage claim.A. appealB. meetC. negotiateD. call in9. He _____ a lot of money on repairing his house.A. paid outB. paid offC. paid upD. cost10. Commercial law offers a normal business environment and strong legal______ to operators.A. plansB. guaranteeC. policyD. decisionsPart FourCloze Test (15X1%=15%)The dynamic developing economies of the world are ripe with potential. Not only have they demonstrated extraordinary levels of 1 , but we believe this looks set continue, backed by 2 inflows of foreign investment. Fidelity Emerging Mark, Fund is 3 to help you capitalize on this promising outlook.The 4 to real success in Emerging Markets is research and resources, of Fidelity’s foremost 5 As the world’s largest 6 investment management organization, we can draw upon a(n) 7 network of offices covering developing economies across Asia ,Latin America and Europe.This local presence means we can 8 a hands-on approach, searching out a capitalizing on investment 9 as soon as they come to light. As a result, Fidelity I become one of the world’s 10 names in emerging stock markets: where we 11 manage 5 pounds billion?So act now to 12 out more about the Fidelity Emerging Markets Fund -- and get the potential of these dynamic markets teamed with the strength of the Fidelity organization. For more 13 , call us, free of 14 , from any of the countries below. If you 15 elsewhere, please use the UK number or post or fax the coupon.1. A. growth B. decrease C. height D. diminish2. A. slow B. increasing C. reducing D. fast3. A. thought B. designed C. considered D. supposed4. A. road B. method C. reason D. key5. A. words B. slogans C. ways D. strengths6. A. independent B. wealthy C. prosperous D. national7. A. intensive B. thick C. narrow D. extensive8. A. move B. apply C. reply D. demand9. A. situations B. disadvantages C. opportunities D. conditions10. A. few B. many C. honorable D. leading11. A. currently B. formerly C. recently D. likely12. A. look B. discover C. find D. learn13. A. news B. data C. information D. knowledge14. A. money B. pay C. fee D. charge15. A. live B. wait C. talk D. sleepPart FiveTranslate the following passage into Chinese.(1X15%=15%)Products available from business information fall into three broad categories: standard products(i.e. publications developed and approved by BSI committees), non-physical products(i.e. guide, training materials and electronic products) and joint products (i.e. combination of standard and non-standard.)In marketing, a product is anything that can be offered to a market that might satisfy a want or need. It is of two types, tangible (physical) and intangible ( non- physical). All productsoffered on a market can be placed between Tangible (Pure Product) and Intangible (Pure Service) items.Part SixThere are 3 passages in this part. Each passage is followed by unfinished statements. For each of them there are four choices marked A), B), C) and D). You should decide on the best choice. (15 X 2%=30%)Passage 1Questions 1 to 5 are based on the following passage.In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue restaurant, and then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insisted on their cooks' sticking to their routine. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milk shake-mixing machines. He quickly saw the unique appeal of the brothers' fast-food restaurants and bought the right to franchise other copies of their restaurants. The agreement struck included the right to duplicate the menu. The equipment, even their red and white buildings with the golden arches.Today McDonald's is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to orderfifteen-cent hamburgers. In 1976, McDonald's had over $ 1 billion in total sales. Its firsttwenty-two years is one of the most incredible success stories in modern American business history.1. This passage mainly talks about.A)the development of fast food servicesB)how McDonald's became a billion-dollar businessC)the business careers of Mac and Dick McDonaldD)Ray Kroc's business talent2. Mac and Dick managed all of the following businesses except.A)a drive-in B)a cinema C)a theater D)a barbecue restaurant3. We may infer from this passage that.A)Mac and Dick McDonald never became wealthy for they sold their idea to KrocB)The location the McDonalds chose was the only source of the great popularity of their drive-in C)Forty years ago there were numerous fast-food restaurantsD)Ray Kroc was a good businessman4. The passage suggests that.A)creativity is an important element of business successB)Ray Kroc was the close partner of the McDonald brothersC)Mac and Dick McDonald became broken after they sold their ideas to Ray KrocD)California is the best place to go into business5. As used in the second sentence of the third paragraph, the word “unique ”means. A)special B)financial C )attractive D)peculiarPassage 2Questions 6 to 10 are based on the following passage.We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, m ost people did not like it as well as “regular” coffee, and it took several years to gain general acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced (stage of rapid growth). After a while, people became attached to one brand and sales leveled off (stage of maturity). Sales went into a slight decline. when freeze-dried coffees were introduced (stage of decline).The importance of the product life cycle to marketers is this: Different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not decline. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the military? Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture world markets. Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling.6. According to the passage, when people grow fond of one particular brand of a product, its sales will ________.A) decrease graduallyB) remain at the same levelC) become unstableD) improve enormously(B)7. The first paragraph tells us that a new product is ________.A) not easily accepted by the publicB) often inferior to old ones at firstC) often more expensive than old onesD) usually introduced to satisfy different tastes(A)8. Marketers need to know which of the four stages a product is in so as to ________.A) promote its productionB) work out marketing policiesC) speed up its life cycleD) increase its popularity(B)9. The author mentions the example of “backpacks” (Line 4, Para. 2) to show the importance of ________.A) pleasing the young as well as the oldB) increasing usage among studentsC) exploring new market sectionsD) serving both military and civil needs(C)10. In order to recover their share of the world market, U.S. auto makers are ________.A) improving product qualityB) increasing product featuresC) modernizing product styleD) re-positioning their product in the market(A)Passage 3Questions 11 to 15 are based on the following passage.In 1960-1961, Chad (乍得)harvested 9800 tons of cotton seed for the first time in its history, and put out the flag a little too soon. The efforts of the authorities to get the peasants back to work, as they had slacked off (松懈)a great deal the previous year during independence celebrations, largely contributed to it. Also, rains were well spaced, and continued through the whole month of October. If the 1961-1962 total is back to the region of 45000 tons, it is mostly because efforts slackened again and sowing was started too late.The average date of sowing is about July 1st. If this date is simply moved up fifteen or twenty days, 30000 to 60000 tons of cotton are gained, depending on the year. The peasant in Chad sows his millet (小米)first, and it is hard to criticize this instinctive priority given to his daily bread. An essential reason for his lateness with sowing cotton is that at the time when he should leave to prepare the fields he has just barely sold the cotton of the previous season. The work required to sow, in great heat, is psychologically far more difficult if one's pockets are full of money. The date of cotton sales should therefore be moved forward as much as possible, and purchases of equipment and draught animals encouraged.Peasants should also be encouraged to save money, to help them through the difficult period between harvests. If necessary they should be forced to do so, by having the payments for cotton given to them in installments. The last payment would be made after proof that the peasant has planted before the deadline, the date being advanced to the end of June. Those who have done so would receive extra money whereas the last planters would not receive their last payment until later.Only the first steps are hard, because once work has started the peasants continue willinglyon their way. Educational campaigns among the peasants will play an essential role in this basic advance, early sowing, on which all the others depend. It is not a matter of controlling the peasants.Each peasant will remain master of his fields. One could, however, suggest the need for the time being of kind but firm rule, which, as long as it cannot be realized by the people, should at least be for the people.11. In 1960-1961, Chad had a good harvest of cotton because.A)the government greatly encouraged peasants1.B)rains favored the growth of cottonC)Chad gained independence in the previous yearD)Both A)and B)12. We learn from the passage that the date of sowing cotton is usually.A)on June 15th B)on July 15th C)on July 1st D)on July 20th13. As used in the third sentence of the second paragraph, daily bread refers to. A)breakfast B)bread and butter C)rice D)millet14. In order to help them through the difficult time between harvests the peasants haveto.A)sell cotton in advance B)be encouraged to save moneyC)sow cotton in time D)plant millet first15. Which of the following is NOT true?A)Educational campaigns are very important to early sowing.B)Of all the advances that the writer hopes for, early sowing is the most important.C)Peasants should remain the masters of their fields.D)Government might as well make good and firm rule for peasants.AnswersPart OneMatch the words and the definitions. Choose the correct word from the word box to each definition and write down the word in the bracket. (20 X 0.5%=10%)1. warranty2. ISO3. arbitration4. premium5. advertising6. coupon7. expenditure8. revenue9. profitability 10. bankruptcy11. allowance 12. equity 13. exclusive 14. franchise 15. insurer16. invoice 17. policy 18. breach 19 irrevocable 20. terminationPart TwoTranslate the following phrases into Chinese. (20X1%=20%)1. 定制的2. 运输费 3 质量标准 4. 房地产 5. 市场份额6. 执行合同7. 财产保险8. 毛利9. 销售额10. 利润空间11. 市场调查12. 垃圾邮件13. 产品推广14. 董事会15. 维修工程师16. 预算账户17 成品18. 债务资金19. 标准产品20. 内部审查Part ThreeChoose the best word to complete each sentence. (10X1%=10%)1. C2. A3. D4. A5. B6. D7. C8. C9. A. 10. BPart FourCloze Test (15X1%=15%)1.A2.B3.D4.D5.D6.A7.D8.B9.C 10.D 11.A 12.C 13.C 14. D 15. APart FiveTranslate the following passage into Chinese.(1X15%=15%)从商业资讯中获得的产品分为三大类:标准产品(即按英国标准学会委员会公布的标准许可生产的产品)、非标准产品(即产品指南,训练器材和电子产品)和组合产品(即标准产品和非标准产品的一体化产品)。
世纪商务英语unit.ppt
Unit Introduction
This unit shows how companies can greatly improve their competitive position and profitability by a better price structure so as to expand the market faster and assist in gaining market share.
sell abroad and the others chose the
domestic market.
(
分销渠道
)
9. If you sell goods abroad at a price below that
charged in the domestic market, we call it
“dumping”. (
3-2
Comprehensive Reading
An efficient reader can identify the main point in a text by reading only the first one or two paragraphs and the last one or two. This is especially the case in long articles where you may see the words Introduction, Summary or Conclusion. We can call this a “beginning/end principle”. The beginning and the end of long texts often have the most important information. Now you may practice this principle by reading Text A.
《世纪商务英语——外贸函电》参考书4
Unit 4 Offer第四章发盘Part Three Other Commonly Used Expressions and SentencesTypical Sentences1.It is our usual practice to supply new customers with our goods for payment within one month from date of invoice, in the first instance, and later to extend this term to three months. (我们通常的做法是:新客户首次订购我们的货物从结算日起一个月内付款交货。
之后,则宽限至三个月。
) 2.We cannot consider these prices firm for an indefinite period because of the situation on the coffee market. (鉴于咖啡市场的行情,我们无法长期保持这一价格不变。
)3. This offer is firm subject to your immediate reply, which should reach us not later than the end of this month. There is little likelihood of the goods remaining unsold once this particular offer has lapsed. (上述报盘,以贵方答复在不迟于本月底到达我方为有效。
一旦此报盘过期,此货不可能存留不售。
)4.The offer will remain firm until March 31, 2007 beyond which date the terms and prices should be discussed anew. (报盘有效期至2007年3月31日止。
国开本科《商务英语4》(第四大题写作题)题库(排序版)
国开本科 《商务英语4》 (第四大题写作题)题库(排序版版)说明:资料更新至2021年7月试题。
[试题] 根据要求完成作文… 写一封加薪申请信[试题~]According to the following information,please write an application letter for salary raise.[ 2021年 7月试题](1)You are George,and your boss is Mr.Smith.(2)Your reasons for the letter(3)Your expectation for the salary raise备注:请根据以下信息,写一封加薪申请信。
(1)你是乔治,你的老板是史密斯先生。
(2)你来信的理由(3)你对加薪的期望参考答案:Dear Mr.Smith,As I approach my third year in the job,I find myself more dedicated,devoted and motivated than I ever was.I am thrilled to the fact that my efforts have been sensed and this will only result in enhanced performance.The performance review demonstrate show hard I have worked and how much commitment I am willing to put.I hope you agree with me that better performance and hard work should be rewarded.I hereby kindly ask you to consider a salary adjustment commensurate with my performance. !am willing to give more and would be grateful if my efforts can be acknowledged and consequently reflected with an appropriate change in my pay.Thank you.Sincerely,George[试题二] Please write an application letter for salary raisi e,according to the following information.(1)You are George,and your boss is Mr.Smith.(2)Your reasons for the letter.(3)Your expectation for the salary raise.备注:请根据以下信息写一份加薪申请书。
世纪商务英语写作训练
世纪商务英语写作训练English: Writing in business English is an essential skill for anyone working in an international business environment. It involves effectively communicating ideas, information, and messages in a clear and concise manner. Business writing includes various types of documents such as emails, reports, memos, proposals, and presentations. Each type requires a specific format and style, but all share the common goal of conveying information effectively. Good business writing should be professional, persuasive, and informative. It should use a tone that is appropriate for the audience and reflect the organization's values and brand. Additionally, it should be well-organized, using headings, bullet points, and paragraphs to structure the content. Grammar, spelling, and punctuation should be accurate to ensure clarity and credibility. To improve business writing skills, one can practice by writing regularly, seeking feedback from colleagues or mentors, and studying and analyzing well-written business documents. Reading business publications, industry reports, and case studies can also help improve vocabulary and understanding of different business concepts. Finally, it is importantto revise and edit one's writing to ensure it is error-free and communicates the intended message effectively.中文翻译: 在国际商务环境中,商务英语写作是任何从事相关工作人员的重要技能。
商务英语写作练习参考答案
商务英语写作练习参考答案课后练习参考答案Chapter One Parts and Formats of Business Letters1. Use the following information to type a letter:Human Resources, Global SecuritiesWorld Financial Center, North Tower - 250 V esey StreetNew Y ork, NY 10281-1332July 20, 2007Professor Lyndon KentonBusiness Department, University of TennesseeKronxwille, Tennessee 37916Dear Professor Lyndon Kenton,We are considering Joanne Tucker for our Analyst Training Program at Global Securities. She is a promising candidate, and we need more detailed information about her education and your opinion of her ability to handle the rigors of training. Ms. Tucker submitted your name not only as her professor but also as her faculty advisor.In addition to the long hours involved in training, candidates must have a sound, logical approach to problem solving. We are looking for people who are not afraid to express their ideas and who exude confidence in their manner and deed. The job of financial analyst requires not only technical knowledge of the market but also extensive people skills, and we appreciate any information about Joanne Tucker that will help guide our decision.We need your letter of recommendation no later than May 30, but would appreciate it earlier, if convenient. Y our evaluation will be kept strictly confidential in accordance with our governing by-laws. Thank you for your time on Ms. Tucker's behalf. Sincerely yours,Sandra Blackmon2. Read the following passage, list the main points and then discuss about it.(答案略)Chapter two Sales Letters 1.Translate the following sales letter into Chinese:尊敬的顾客:我们P&S系统有限公司向您介绍即将为您提供的新系列产品,可确保您的办公室更加安全。
30《世纪商务英语-写作训练》(第四版) (9)
develop plans and implement them.
Tom has also assisted us in our admissions office. He has successfully • Candidate’s qualifications
demonstrated leadership ability by counseling new and prospective students. His
新世纪高职高专 英语教育类课程规划教材
新世纪高职高专教材编审委员会 组编 主 编 任奎艳 彭春萍 副主编 王洗薇 冯 丽 陈 述 程 敏
Letters of Apology
Objectives
Letters of Apology
Compose appropriate letters of recommendation Use specific facts or examples to back up your recommendation Distinguish facts and opinions Describe clearly the candidate’s qualifications
May 30, 2014
Dear Ms. Chris Kent,
• Salutation
I would like to take this opportunity to recommend Tom Ford for your graduate • Summary of the recommendation
I feel confident that he will continue to succeed in his studies. Tom is a dedicated
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Sample Study
Sample 1
To: Mr. Brown, General Manager From: B. Schneider Date: February 21, 2010 Subject: Holiday Performance of Country Joy’s Trade in 2009 Introduction The General Manager has asked me on 11 February 2010 to compile a report on the Holiday Performance of the Country Joy’s Trade in 2009. 2,000 questionnaires were issued, of which 1,607 were returned. A sheet summarizing the positive and negative responses as well as company statistics on destinations of holiday has been analyzed. Findings 1. Responses of Questionnaires a. Levels of Satisfaction Overall 87% of respondents were at least satisfied with their holiday (56% being very satisfied). Many letters received this sentiment: efficiency, value for money, superb hotels, etc. b. Complaints Overall 12% were disappointed and 1% very disappointed. The largest complaint was from 10% of visitors to Greece, complaining about staying in unfinished hotels. The second major concern was that 5% of those who traveled to Spain did not like the food. •
Getting Started
1
Letters of Invitation
Consider what purpose a business report might be written. Think about if a report consists of the following 5 parts, and in which order they could be organized.
Use formal and written language in reports appropriately
Express approximation in a proper way
Keep the whole writing in good transition and coherence
Objectives
(1) Overall 12% were disappointed and 1% very disappointed. (2) It is felt that the best solution for both the company and staff would be to invest in language training. (3) This paper sets out to examine how the company should re-invest this year’s profits. (4) Maintain the current high levels of satisfaction, and use future questionnaire to monitor our performance. (5) The General manager has asked me on 21 February 2015 to compile a report on the Holiday Performance of the Country Joy’s Trade in 2014. (6) Those employees who have contact with partners should be assured of places but other interested members of staff should also be allowed to attend.
Letters of Invitation
Reports are important documents, written frequently or even every day to keep a company well-informed. They are the basis on which many companies’ important decisions are made. The reasons for writing a report are: 1. A report keeps a formal and complete record of the findings, conclusions or recommendations. 2. A report can be circulated to a number of people or referred to if necessary. 3. A report makes it easy to find the right person to account for the contents of it since it should have the presenter’s name on it.
新世纪高职高专 英语教育类课程规划教材
Letters of Invitation
新世纪高职高专教材编审委员会 组编 主 编 任奎艳 彭春萍 副主编 王Letters of Invitation
Learn about different styles of report writing
Findings
Introduction
Evaluation
Conclusion
Recommendation
Getting Started
2
Letters of Invitation
Discuss with a partner to identify the following statements to be used in which part of a report. Write “I” for “Introduction”, “F” for “Findings”, “R” for “Recommendation”