红色旅游论文中英文摘要

摘要

21世纪的今天，国内红色旅游业蓬勃发展。赣州作为革命老区之一，享有“红色故都”、“共和国摇篮”的美称，有丰富的红色旅游资源。红色旅游业的发展关键在于开发和发展有效优质的红色旅游产品，为了更好地开发和发展红色旅游产品，促进赣州红色旅游业更好的发展。本文主要在探究分析赣州红色旅游资源发展优劣势的基础上，对红色旅游产品进行市场的细分、目标市场选择选择以及市场定位，提出了红色旅游产品开发的原则和方法，阐述了赣州红色旅游产品的系列营销策略。

关键字

红色旅游产品；市场细分；市场定位；开发原则；营销策略

Abstract

In twenty-first Century , The red tourism is booming.Ganzhou as one of the old revolutionary base areas, enjoy the " red capital"," Republic of China " cradle of laudatory title,whith rich red tourism resources. Red tourism is the key to the development and the development of effective quality of red tourism resources, in order to better development and the development of red tourism products, to promote Ganzhou red tourism industry and better development, this paper mainly analysis in research of Ganzhou red tourism resources on the basis of red tourism products, market segmentation, target market selection and market positioning, Proposed principles and methods of product development of Red tourism ,elaborated Ganzhou red tourism product marketing tactics.

Keyword

Red tourism product ；Market segmentation ；Market positioning；Development principles；Marketing strategy