30跨境电商实用英语 (3)

合集下载

跨境电商实务英语（第3版）知识点与关键词解释

跨境电商实务英语（第3版）知识点与关键词解释知识点列表制作说明Unit1OverviewofCross-borderE-commerceChapter1ConceptandCharacteristicsofCross-borderE-commerceChapter2TheSignificanceofCross-borderE-commerceChapter3Cross-borderE-commerceDevelopmentinChinaChapter4CustomerServiceofCross-borderE-commerce单元一知识点列表序号知识点页码教材章节1Cross-borderE-commerceP31.12Cross-borderRetailE-commerceP31.13Cross-borderB2BE-commerceP3-41.14CustomerServiceP231.41、Cross-borderE-commerce关键词：Cross-borderE-commerceCross-borderE-commercereferstotheinternationalbusinessactivitythattransactionsubjectsindifferentcountrieselectronizethetraditionaltradeintermsofexhibition,negotiationandtransactionthroughthemeansofe-commerce,anddeliverproductsthroughcross-borderlogisticsorinte rnationalwarehousingservicestocompletethetransaction.2、Cross-borderRetailE-commerce关键词：Cross-borderRetailE-commerceCross-borderB2C(Business-to-Consumer)referstotheinternationalbusinessactivityofcompaniesindifferentcustomsareas,directlysellingproductsorservicestoconsumersthroughe-commerceplatform.Theprocessincludesreachingthetransactions,completin gpaymentandsettlement,anddeliveringproductsthroughcross -borderlogistics,andcompletingthetransaction.Cross-borderC2C (Consumer-to-Consumer)referstotheinternationalbusinessactivityofindividualsellersindifferentcustomsareas,sellingproductsorservicestoindividualbuyersthroughthird-partye-commerceplatform.Individualsellerspublishproductinformation,p riceandothercontents,andindividualbuyerscanfindouttheinformation.3、Cross-borderB2BE-commerce关键词：Cross-borderB2BE-commerceCross-borderB2B(Business-to-Business)E-commercereferstotheinternationalbusinessactivitiesbetweencompaniesindif ferentcustomsareas.Theprocessincludesreachingthetransacti on,completingthepaymentandsettlementthroughe-commerceplatform,anddeliveringproductsthroughcross-borderlogistics,andcompletingthetransaction.4、CustomerService关键词：CustomerServiceCustomerserviceisthesupportyouofferyourcustomersbothb eforeandaftertheybuyyourproductthathelpsthemhaveaneasy andenjoyableexperiencewithyou.It’smorethanjustprovidinganswers;it’sanimportantpartofthepromiseyourbrandmakestoitscustomers.Andit’scriticaltothesuccess ofyourbusiness.ItisapositionintheCross-borderE-commerceenterprise,whereonecanreachthemostcustomers.Thequalityofcustomerservicedirectlyinfluenceswhethertheconsumerswillbuyornot.关键词：Pre-saleCustomerServicePre-salecustomerserviceissales-orientedandprovidedforthebuyerswhomakeinquiriesaboutpro ductsbeforeplacingorders.Pre-salecustomerservicegivesinform ationaboutpurchaseprocedures,productintroductions,paym entmethods,logisticsmodesandshippingchargesetc.,allofwhichhaveagreatdealtodowiththetransactionconversionrate.关键词：After-salesCustomerServiceAfter-salescustomerserviceisprovidedforcustomerswho,afterhavingplacedorders,makeinquiries aboutorders,theanticipatedarrivaltimeofparcels,andproductserviceetc.Ithasmuchtodowiththeimprovementofproductcategoryandquality,thecustomerexperience,therepeatpurch aserate,thereturnedpurchaserate,thedisputerateetc.Theproblemsfacedintheafter-salescustomerservicearemainlythedelayofgoods,theinconformitybetweengoodsanditsdescription, andthemoderateandbadcomments.关键词：Initiativeafter-salesinquiryTaketheinitiativetokeepcustomersinformed,aftersales,ofsomeimportantinformation,forexample,totellcustomerswhetherthepaymentissuccessfulornot,whethertheirordershave beenconfirmedorprocessed,wheretheirgoodshavebeensent, whatnewandbest-sellingproductsareputonshelves,andwhatmar ketingactivitieswillbelaunchedintheshop.Unit2IntroductioChapter2AliExpressChapter3AmazonPlatform(B2B)Chapter4 AmazonPlatform(B2C)Chapter5DHgateChapter6E-commercePlatformsinDifferentCountries单元二知识点列表序号知识点页码教材章节1Alibaba.comP312.12AliExpressP392.23AmazonPlatform(B2B)P472.3 4AmazonPlatform(B2C)P552.45DHgateP582.56LightintheboxP662.67 Made-in-P672.68WishP672.69LazadaP67-682.610CdiscountP682.61、关键词：Launchedin1999,istheleadingplatformforglobalwholesaletrade.AspartoftheAlibaba Group,itisdesignedtomakeiteasytodobusinessanywhere.Bygivingsuppliersthetoolsnecessarytoreachaglobalaudience fortheirproductsandbyhelpingbuyersfindproductsandsuppl iersquicklyandefficiently,itprovidesthefundamentaltechnol ogyinfrastructureandmarketingreachtosupportmerchants,br andsandotherbusinessesthatprovideproducts,servicesanddigitalcontenttoleveragethepoweroftheInternettoengagewiththeirusersandcustomers.Theirbusinessesarecomprisedofcore commerce,cloudcomputing,digitalmediaandentertainment,i nnovationinitiativesandothers.Throughinvesteeaffiliates,italsosetsitsfootinthelogisticsandlocalservicessectors.2、AliExpress关键词：AliExpressServingastheonlyglobalonlinetradingplatformofAlibaba,AliExpressmarksitsofficialdebutinApril2010,alsoknownasthe“InternationalVersionofTaobao”bythe majorityofsellers.AliExpressisaplatformforoverseasbuyers,withpaymentrealizedthroughAlipayinternationalaccounts,an dtheproductsareshippedbyinternationalexpress.3、AmazonPlatform(B2B)关键词：AmazonPlatform(B2B)AmazonlaunchedtheB2Be-comme rceplatformAmazonBusinessin2012forenterpriseclients,sell ingmachines,officesuppliesandotherproducts.Thecharacteris ticofAmazonBusinessisthattheproductsaredirectlysoldbyorsellersfromthird-partyplatforms.Amazonbelievesthatasabusiness-onlyplatform,thenewsitewillbeabletoimprovetherelationshipbetweenAmazonandthosesellerswho onlydobusinesswithcompanies,helpingtheplatformtoprovideaw iderrangeofproducts.Amazonwillchargethethirdpartyseller acommission.Forconsumergoods,Amazoncharges8%commi ssionifthetotaltransactionamountisbelow1,000USdollars,and6%ifover1,000USdollars.Forofficesupplies,Amazoncharges15% commissionifthetransactionamountisbelow1,000USdollars,1 0%ifbetween1,001and3,000USdollars,and6%ifover3,000US dollars.4、AmazonPlatform(B2C)关键词：AmazonPlatform(B2C)Amazon.comInc(AMZN),consideredasatypicalB2Ce-commercecompany,profitsfromsellingbooksandconsumerelectronicsonlineatreaso nableprices.AMZNonlyhascurrentlywovenintoeveryfabricofA mericanday-to-daylife,eithertheaccessibilitytodailynecessitiesasmilk,cereal,mowerorsofasoonsoforthviaAmazon.comore-books,magazineandtextbooksonKindle,orsongsdownload edfromAmazonMp3MusicStore,ormovieavailableinvideo-on-demandservicesofAmazonPrimeVideo.Itevenopensopportuniti estoaccumulateyourstart-upcapitalbyinvestinginitsshares(whichislikelytotripleifdoneintheendofyear2008),ortoworkinitsSeattleheadquarter.Then,todobusinessinitsMarketplaceaswellastosetupyourowninternetcompanybypurchas ingitsEC2service.5、DHgate关键词:DHgateIn2004,DHgatewasco-foundedbyMs.WangShutong,thefamousChinesee-commerceleadingfigure,,togetherwithherexce llentteam.ItisanonlineB2Bplatformwithlargenumberofsmallandmedium-sizedsuppliersofChina,providingeffectiveinte rnationalonlinewholesaleprocurementservicestomanyforeignsmallandmedium-sizedbuyersalldaylong.DHgatetakesintofull considerationthespecialnatureofinternationaltrade,integra tingtheemerginge-commercewithtraditionalinternationaltrade,providingprofessionalandeffectiveinformationflow,safeand reliablecapitalflow,fastandsimplelogisticsservicestointernationaltradeoperation.6、Lightinthebox关键词:LightintheboxFoundedin2007withregisteredcapitalofUSD3million,Lightinthebox isaChineseonlineB2Cplatformthatintegratestheservicesoversupplychain.NowitistheforeignsaleswebsiterankedfirstinChina.Lightintheboxsellsmorethan60,000typesofproducts covering14categories(apparels,electronicproducts,toys,acce ssories,householdsupplies,sportsgoodsetc.),andachievesasa lesamountaboveRMB200millioneveryyear.7、关键词:Foundedin1998,isoneofChina’smostfamousB2Be-commercewebsites,andhasbeenincludedinthe“ChinaT op100MostValuableWebsites”byChinaIntern etWeeklyforthefourthconsecutiveyears.Bygatheringproductsfr omChineseenterprises,Made-in-providesefficient,reliableinformationexchangeandtradeserviceplatformstoworld widepurchasers,andhascreatednumerousopportunitiesforChin eseenterprisesandworldwidepurchasers.Attributedtotheseeffort s,ithasgrownintooneofpreferredB2Bwebsitesthroughwhich ChineseSMEsgetinvolvedinonlineinternationaltrades,andan e-commerceplatformwithinternationalinfluence.8、Wish关键词:WishHeadquarteredintheUS,WishisamobileB2Ccross-bordere-commerceplatform.Thedarkhorsehasstoodoutamongmobileterminal sbyaccruingatransactionvolumeofaboveUSD100millionwithin lessthanthreeyears.Wish,beingane-commercenewbie,hasnoexperienceindesigningshoppingplatformsforPCterminals.Invi ewofthis,itdevelopsmobileterminalmarketswithoutmentallo ad.Themostimportantcharacteristicofamobileterminalis“al waysaccessible”,whichgivesrisetofragmenteddemands.9、Lazada关键词:LazadaLazadacanbeviewedasSoutheastAsianversionofAmaz .Ittargetstheusergroupswhoaredevelopingtheh abitofonlineshoppinginSoutheastAsia,andprimarilysells3Cproducts.Attributedtothefavorablemarketenvironmentwithf ewercompetitors,asatisfactoryprofitleveliskeptinLazada.10、Cdiscount关键词:CdiscountHeadquarteredinBordeaux,CdiscountisF rance’slargeste-commerceplatform.Itisprimarilyengagedinwholesaleofdailynecessities,food,electronicproducts,domesti cappliances,infantorbabyproducts,bags,suitcasesandtoys.Theplatformoperatinglikeawholesalemallcanofferverycomp etitiveprices.Unit3Pre-saleServicesofCross-borderE-commerceChapter1StoreDescriptionChapter2TitleDescriptionChapter3 ProductDescriptionChapter4Platform-insideMarketingChapter5SNSMarketingChapter6SEO&SEM单元三知识点列表序号知识点页码教材章节1StoreDescriptionP763.12TitleDescriptionP853.23BurstSells P963.34Flow-increaseProductsP963.35ProfitableProductsP963.36Pr oductInsideMarketingP1023.47SNSP1093.58SEOP1213.69SE MP1213.61、StoreDescription关键词：StoreDescriptionStoredescriptioniswhereweintroducethebasicinformationofthestoreandshowthea dvantagesandstrengthsofit,andthuscannotbeneglected.Ing eneral,Cross-borderE-commercestorescanbedividedintobusinessstoresandpersonalstores.Thesetwotypesofstoredescriptionshavedifferentfocuses.Thebusinessstoredescriptionisricherincontent,whilethepersonalstoredescriptionisusuallymoreconcise,andpaysmoreattentiontovisualmarketingtoolssu chasstoredecoration.关键词：PictureRotationPicturerotationisgenerallylocatedbelowtheshopsign,displayingtheadvertisingp icturesinturns,showingthecharacteristicsofproductsmorein tuitivelyandvividly.2、TitleDescription关键词：TitleDescriptionTitledescriptionisusuallythefirststepofreleasingproducts,andiscrucialtoCross-borderE-commerceproducts.Whenbuyersselectproductsonthird-partyCross-borderE-commerceplatforms,theyoftensearchthroughkeywords.Agoodtitleallowsproducts tobesearchedbybuyers,maximizesthepageviewsofproducts,i ncreasesproductexposure,improvesproductranking,aswellas stimulatesbuyers’desiretobuy.关键词：CoreWordsThecorewordsarethekeywordstodescribetheproducts.Forexample,thecorewor dofawomen’sdresscanbe“dress”or“women’sdress”.关键词：AttributewordsAttributewordsareusedtodescribeproducts’attribut es,suchascolor,size,material,style,use,etc.关键词：Long-tailKe ywordsLong-tailkeywords,alsoknownasflowwords,refertothe keywordsthatdonothavemuchrelationshipwiththeproducts,b utcanbringmorepageviews,suchas“plus-size”,“freeshipping”,“wholesale”,etc.3、BurstSells关键词：BurstSellsBurstsellsarehotproducts,withhighflow,highexposure,largeorders,andothe rcharacteristics.However,burstsellsarenotthesourceofproually,thepriceofburstsellsislow,andthedirectimpactisthattheprofitmarginsaresmall,evenwithnoprofitmargins.4、Flow-increaseProducts关键词：Flow-increaseProductsFlow-increaseproductsrefertotheproductsthatcanincreasep ageviewsfortheshop.Sameasburstsells,thepriceofflow-increaseproductsisalsolow,andtheyarenottheprimarysourceofprofits.5、ProfitableProducts关键词：ProfitableProductsIngeneral,inadditiontoburstsellsandflow-increaseproducts,otherproduct sintheshopareallprofitableproducts.Theseller’svaluationontheexpectedprofitoftheproductsdeterminestheprof itability.Thepageviewofthiskindofproductisnotlarge,buttheprofitofasingleproductishigh.6、Platform-insideMarke ting关键词：Platform-insideMarketingPlatform-insidemarketingmeanstoadvertiseandpromotethestoreandproductsbyusingthemar ketingtoolsprovidedbythird-partyCross-borderE-commerceplatforms.关键词：KeywordProKeywordProisakindofP4Padvertisement(P ayforPerformance).Sellerscansetkeywordsaboutthestoreor productstopromote.Whenthebuyersearchesspecifickeyword s,thecorrespondingproductswillappearinthesearchresult.AliEx presswillchargetheselleronlywhenthebuyerclicksthepromo tionproducts.关键词：AffiliateProgramAffiliateProgramisalsopaidaccordingtotheresults.IfthesellerreceivesanorderthroughAffiliateProgram,heneedstopaythecommissionaccordingto thepre-setrate.Thesellerdecidesthecommissionrate,anditgenerallyrangesfrom3%to50%.DifferentfromKeywordPro,Aff iliateProgramonlychargestheselleraftertheorderisprocessed.关键词：FixedDiscountFixedDiscountsmeansthatbuyerscangeta certainamountoffwhenthepurchasereachesacertainamount.7、SNS关键词：SNSSNS(SocialNetworkingSites),alsoknownassocialmedi a,referstothesitesandtechnologiesthatallowpeopletowrite,share,comment,discuss,andcommunicatewitheachother.关键词：SNSMarketingSNSmarketingmeanstoconductmarketing,publi crelations,andcustomerserviceusingsocialnetworks,onlinecommu nities,blogs,orotheronlinecollaborativeplatforms.关键词：FacebookAftermorethanadecadeofdevelopmentsince2004,Facebookh asbecometheNo.1socialmediasiteglobally,withnearly2billion monthlyactiveusers(MAU)and20%marketshare.FacebookAds consistofthetitle,body,imageandURL.Itgenerallyusesveryconcisebutattractivetextandimagetodeliverourmessageandat tractcustomerstoclickthelinktovisitourstoreorproduct.关键词：InstagramFoundedin2010,Instagramwastheoriginatorofthe picturesocialmediasites.Instagramisaninterest-basedsocial erscansearchforcontentthatintereststhem,andtheplatformwillrecommend“thecontentyoumaybeinterestedin ”basedontheusers’browsinghistory.关键词：PinterestOfficiallylaunchedin2010,Pinterestisalsoapicturesocialmediasite,andthefirsttouse“infinitescrolling”todisplaypictures.PinterestwasinspiredbyPinandInterest,whichmeansusersgatherthec ontentsofinterestandpinthemtoanonlineboard.Thecorecom ponentsofPinterestarePinandBoard.Pinmeanstopostapictu reorvideoonboard,andboardisapictureorvideogroup,similartoanalbum.8、SEO关键词：SEOSearchEngineOptimization(SEO)meanstoimprovethewebsite’skeywordsrankingandincreasetheex posureofthec ompany’sproductsthroughoptimizingandrepairi ngthesite(webstructureadjustment,webcontentbuilding,webcod eoptimizationandcoding,etc.)andoff-siteoptimization.9、SEM 关键词：SEMSearchEngineMarketing(SEM)isbasedontheusers’habito fusingsearchengines,andtriestoconveyasmuchmarketinginf ormationaspossibletothetargetaudiencethroughthisprocess.Unit4On-saleServicesofCross-borderE-commerceChapter1ProductInformationInquiryChapter2PaymentChapter3PriceNegoti ationChapter4ProductPackagingChapter5ShipmentandDelive ry单元四知识点列表序号知识点页码教材章节1ProductInformationInquiryP1294.12OfflinePaymentMethodsP1444.23OnlinePaymentMethods P1444.24AppropriateBoxSizeP1684.45LogisticsMethodsP1804.51、ProductInformationInquiry关键词：ProductInformationInquiryOntheCross-borderE-commerceplatform,thesellerwillusuallyintroducethepro ducts(orservices)indetailsonthedescriptionpage,includingproductquality,color,specifications,size,materials,modesofsale,etc.Customersbuygoods(orservices)bychoosingaplatform,intendingtobuythecommodity(orservice)thatiscost-ef fective,safe,reliable,andwithcomprehensiveinformation.2、OfflinePaymentMethods关键词：OfflinePaymentMethodsOfflinepaymentmethodsincludeCash,LetterofCredit(L/C),PaymentonDelivery,WesternUnionTransferandDocumentaryCollectionaswellasD ocumentsagainstPayment(D/P),Installment,PaymentonCreditan dDeferredPayment,amongwhichthefirstfouraregenerallythem ainoptions.3、OnlinePaymentMethods关键词：OnlinePaymentMethodsOnlineapproachmainlyreferstothepaymentmodelofE-accounttoE-account,touchinguponsuchmethodsasAlipay,Paypal,MoneyB ookersandGoogleCheckout,etc.关键词：PaypalEstablishedinDecember1998byPeterThielandMaxLevchin,PayPalisaninternetserviceproviderdedicatedtoenablebothindividualsandbusinessestore alizeprotected,simpleandconvenientonlinepaymentaswellas collectionviaemailaddress.Theonlineelectronicaccountlaunc hedbyPayPalhasdramaticallyreducedtherateofinternetfraud ,rankingitselfoneofthesafestcounterparts.Currently,PayPalhasboastedtherecognitionandtheelectronicpaymentchoiceo fmorethan90%sellersandover85%buyersinvolvedintransnati onaltrade.4、AppropriateBoxSize关键词：AppropriateBoxSizeOversizedboxeswillcausehigherfreightandneedmorefiller.Appropria teboxsizecanreducethecollisionbetweenthegoodsandthebo x.Picktheappropriateboxandtrytopackthegoodsindifferentways.5、LogisticsMethods关键词：LogisticsMethodsTherearemanylogisticsmethodsforCross-borderE-commerce,includingpostallogistics,commercialexpress,logisticsforspeciallineandoverseaswarehouses.Pricesandservicesdifferalotfordifferentlogisticsmethods.关键词：UPSUPSisknownforitshighspeedanditsgoodservice.ItusuallytakestwotofourdaystoshipfromChinatoUSA.UPSalsoprovidesaquickupdatingofqueryinformationan daquicksolutiontoanyproblemsyoumayhave.UPSprovidesonli nedeliveryandon-sitepick-upservice,shippingtoover200cou ntriesandregionsaroundtheworld.关键词：DHLDHLoffersaquickdelivery,usuallythreeworkdaysfromChinatoEuropeandtwowork daystoSouthandEastAsia.Ithasaquickupdatingofquerypageandaquicksolutiontoproblems.Shippingagentsusuallyoffer50%discountforbulkandchargesforsmallerparcelsaremoreexp ensive.关键词：FedExFedExhasacompetitivepricefortheshippingfromChinatoSouthandCentralAmericaandEuropewitha15%hig herdiscountthanthatofothershippingcompanies,whilethepriceforshippingtootherareasisrelativelyhigher.关键词：TNTTNTisquickinshippingandittakes3workdaysorsofromChinatowestEuropecountries.Itcanshiptomorecountriesthanothers.关键词：ChinaPostAirMailThechargeofChinaPostAirMailisrelativelycheaper,anditreachesdestinationcountriesallovertheworld,butittakesrelativelylongertime.Unit5After-salesServicesofCross-borderE-commerceChapter1DisputesandComplaintsChapter2CommentsonProduct/ServiceChapter3CustomerMain tenanceChapter4ConsumerHabitsandCharacteristicsofMajorCoun tries(Ⅰ)Chapter5ConsumerHabitsandCharacteristicsofMajorCountries(Ⅱ)单元五知识点列表序号知识点页码教材章节1TheDisputesofNoGoodsReceivedP1855.12UnmatchedItemsP1865.13Commentso nProductsP2005.24BuildCustomerDatabaseP2125.35ConsumptionHab itP2235.41、TheDisputesofNoGoodsReceived关键词：TheDisputesofNoGoodsReceivedThedisputesofnogoodsreceivedfromtheplatformare mainlyasfollows:nologisticsinformation,thelogisticsshowsgoodshavebeendeliveredbutthebuyercomplainsnogoodsrecei ved,thecustomsdetention,goodsintransit,originalgoodsreturn ed,thesellerchangesthelogisticsmethodsecretly,etc.关键词：NoLogisticsInformationNologisticsinformationmeansthatnotra ckinginformationcouldbefoundonthelogisticssitewiththetrackingnumberprovidedbytheseller.关键词：ThegoodsareDetainedattheCustomsThegoodsaredetainedatthecustomsmeansthatth elogisticsinformationshowsthatthegoodsareatthecustoms,du etothecustomsrequirementsoftheimportingcountry.关键词：GoodsinTransitGoodsintransitmeansthatthetrackinginformationsh owsthepackageisbetween“shipped”and“delivered”onth eofficialwebsiteofthelogisticscompany.关键词：OriginalGoodsReturnedOriginalgoodsreturnedmeansthatthereistrackinginformation anditshowsthegoodshavebeenreturned.关键词：TheSellerChangingtheLogisticsThesellerchangingthelogisticsmethodsecretlym eansthatthesellerchoosesadifferentlogisticsmethodtoshipthegoodswithoutthepermissionofthebuyer.2、UnmatchedItems关键词：UnmatchedItemsUnmatcheditemsmeanthatthegoodsreceivedby thebuyerdonotmatchtheagreement,includingthegoodsandd escriptiondonotmatch,qualityproblems,fakeproducts,wronggoods,short-shipment,damagedproducts,etc.关键词：TheGoodsandDescriptiondonotMatchThegoodsanddescriptiondonotmatchme ansthatthegoodsreceivedbythebuyerdonotmatchtheseller’sdescriptionoftheproductonthedetailspageofwebsite,intermsofcolor,size,productpackaging,brand,style,modelorotheraspects.关键词：QualityProblemsQualityproblemsrefertothequalityproblemofgoodsreceivedbythebuyer,orproblemwheninuse.关键词：FakeProductsFakeproductsmeanthatthebuyerrequestarefundafte rreceivingthegoodsbecausethegoodsarecounterfeitorsuspectedt obecounterfeitproducts.关键词：Short-ShipmentShort-shipmentmeansthatthenumberofgoodsreceivedbythebuyerisless thantheagreedquantityontheorder.关键词：DamagedGoodsDamagedgoodsmeanthatthegoodsreceivedbyth ebuyerhavedifferentdegreesofpackagingdamage(exceptforthep ackagingusedbythepostofficeorseller),ortheproductisdamaged.3、CommentsonProducts关键词：CommentsonProductsCommentsonproductsrefertotheserviceev aluationfrombuyerstosellersaboutthedescriptionaccuracyofproducts,communicationquality,responsespeed,anddeliverytimeofpr oductsattheendofthetransaction.4、BuildCustomerDatabase关键词：BuildCustomerDatabaseSellersshouldcollectdetailedinformation oncustomers’personalinformation,purchasehistory,buyingpref erencesandconcerns.Theseareall“clues”thatcanhelpsellersund erstandcustomers’preferences.Afterknowingthese,sellerscanpr ovidecustomerswithpersonalizedservice.关键词：ReturnVisitReturnVisitistheplannedtrackingservicetooldcustome rs.Itcanbeanemail,invitingtheoldcustomerstogivefeedbackaboutt herecentqualityandserviceofproductsandothersuggestions.5、ConsumptionHabit关键词：ConsumptionHabitConsumptionhabitisthepreferenceofconsume rforacertainkindofcommodity,brandorconsumingbehavior.Innat ure,itisastableindividualconsumingbehavior,formedgraduallyinth elongterm,andinturninfluencesconsumingbehavior.5/16。

《跨境电商实用英语》全套教学课件Unit 3-Chapter 5 SNS Marketing

owledge about SNS marketing for online store and products
2
Learn the relative words and expressions
3
Understand the procedure of promoting online store and products on social
networking sites, such as Facebook, Instagram and Pinterest
PART ONE
Warming-up
PART 1 Warming-up
Task: In general, store marketing is divided into platforminside marketing and platform-outside marketing. Look at the following product page, and discuss with a partner about what platform-inside and platform-outside marketing tools are used and how they help to bring more customers and transactions to the store.
On a global scale, the most popular social media sites include Facebook, Twitter, Instagram, Pinterest, Youtube, VK, LinkedIn and so on.
PART 2 Passage Reading

《跨境电子商务实用英语》全套教学课件1-3 Cross - border E-commerce Development in China

There are more than 5,000 enterprises on Cross-border E-commerce platform, and over 200,000 enterprises engage in cross-border e-business through various platforms. According to the estimates of Ministry of Commerce, the overall transaction volume of Cross-border Ecommerce is expected to reach 9.0 trillion in 2018, accounting for 23% of import and export trade. The insiders expect that the average annual growth rate of China's Cross-border Ecommerce will stabilize at 20% or more in the next four years.
PART 2 Passage Reading
3
In terms of business model, Cross-border E-commerce is B2B-dominanted, and B2C gradually develops
Taking the operating model as the criterion, Cross-border E-commerce can be divided into general trade (cross-border B2B) and cross-border online retail (cross-border B2C and C2C). The transaction subject of cross-border trading orders tend to be small and the channels of products from factory to consumers are becoming increasingly diverse, thus the B2C transaction share is predicted to further increase in the future. However, due to the large volume of B2B transactions and stable orders, cross-border B2B transactions accounted for 92.4%, occupying the dominant position among China's Cross-border E-commerce models in 2014; In 2015, Cross-border E-commerceB2B

30跨境电商实用英语 (13)

Warranty:
1. Although we have great confidence in the quality and Payment: prices of every products we sell, we can not guarantee all Credit card on line is available. We accept payment buyers would be 100% satisfied with them due to by Paypal, T/T and Western Union. After your different reasons. But no matter what happens, we payment cleared we will deliver to you within 3 promise we will do our best to solve any problem business days. If there is any import duties or taxes, occured during transactions. it is buyer's responsibility 2.If you have a defective item which you wish to return or exchange, pls contact us within 3 business days from date you receive the shipment.
PART TWO
Passage Reading
PART 2
Passage Reading Product Description
Products are key to Cross-border E-commerce. It can be said that good products can help companies gain the world. In general, products that are suitable for Cross-border E-commerce sales have the following characteristics: small, light and high added value. In short, "small and beautiful" products are most suitable for sales on Cross-border E-commerce platform. When looking for products for online shops, pay attention to the product structure. There are mainly three types of Cross-border E-commerce products: burst sells, flow-increase products and profitable products. Burst sells are hot products, with high flow, high exposure, large orders and other characteristics. However, burst sells are not the source of profits for shops. Usually, the price of burst sells is low, and the direct impact is that the profit margins are small, even no profit margins. Thus, it is recommended that shops only set 1-2 burst sells per store. Create burst sells by reducing price, increasing discount rates, which will bring a lot of page views and orders in the short term for the shop, as well as promote the sale of other products.

30跨境电商实用英语 (12)

title description looks of each product.
PART TWO
Passage Readபைடு நூலகம்ng
PART 2
Passage Reading
Title Description
Title Description is usually the first step of releasing products, and is crucial to Cross-border E-commerce products. When buyers select products on third-party Cross-border E-commerce platforms, they often search through keywords. A good title allows your products to be searched by buyers, maximizes the page views of products, increases product exposure, improves product ranking, as well as stimulates buyers' desire to buy. A good title description should stimulate buyers’ desire to buy directly after buyers see the title and without even clicking into the details. The first thing to follow is that you need to make sure the title description is a collection of product keywords. Therefore,

英语跨境电商英语30题

英语跨境电商英语30题1. In cross-border e-commerce, “Fulfillment Center” means _____.A. 销售中心B. 物流中心C. 客服中心D. 采购中心答案：B。

“Fulfillment Center”常见释义为“物流中心”，A 选项“销售中心”常用“Sales Center”；C 选项“客服中心”常用“Customer Service Center”；D 选项“采购中心”常用“Procurement Center”。

2. Which of the following is the correct term for “海关申报” in cross-border e-commerce?A. Custom DeclarationB. Custom ReportC. Custom ApplicationD. Custom Registration答案：A。

“海关申报”常见表达为“Custom Declaration”，B 选项“Custom Report”通常指“海关报告”；C 选项“Custom Application”一般指“海关申请”；D 选项“Custom Registration”常表示“海关登记”。

3. In cross-border e-commerce, “Product Listing” refers to _____.A. 产品清单B. 产品描述C. 产品上架D. 产品评价答案：C。

“Product Listing”常见释义为“产品上架”，A 选项“产品清单”常用“Product List”；B 选项“产品描述”常用“Product Description”；D 选项“产品评价”常用“Product Review”。

4. What does “Drop Shipping” mean in cross-border e-commerce?A. 直接发货B. 代发货C. 批量发货D. 延迟发货答案：B。

人民大2023跨境电商英语教学课件Unit 3

1.adj. Someone or something that is robust is very strong or healthy. 强健的
2.adj. Robust views or opinions are strongly held and forcefully expressed. （观点等）坚定的，强烈的
payroll /ˈpeɪrəʊl/
• n. a list of employees, specifying the salary or wage of each（公司的）发放工资总额
gateway /ˈɡeɪtweɪ/
• n. hardware and software that connect incompatible computer networks, allowing information to be passed from one to another（计算机的）网关，网间连接器
• e.g. It was a typically robust performance by the Foreign Secretary.
seamless / ˈsi:mləs /
1. adj. (of a garment) having no seams 无缝的 It was a seamless procession of wonderful electronic music. 那是一曲流畅美妙的电子音乐。 2. adv. 无缝地; 不停顿地 • It's a class move, allowing new and old to blend seamlessly. 这是一次班级活动，让新老同学亲密无间地融合在一起。
blockchain /blɒktˈʃeɪn/

跨境电商运营常用英语

跨境电商运营常用英语跨境电商运营常用英语跨境电商运营是指一种在国际市场上销售商品的商业模式，它需要处理各种语言、文化、法律和财务等方面的问题。

因此，跨境电商运营需要掌握一些常用的英语词汇和短语，以便与国际客户、供应商和物流公司进行有效的沟通。

下面是一些跨境电商运营常用的英语词汇和短语。

1. Product sourcing: 产品采购2. Supplier: 供应商3. Product listing: 产品清单4. Product description: 产品描述5. Product images: 产品图片6. Product details: 产品细节7. Product specifications: 产品规格8. Product pricing: 产品定价9. Minimum order quantity (MOQ): 最小订单量10. Lead time: 生产周期11. Payment terms: 付款条款12. Shipping terms: 运输条款13. Freight cost: 运费14. Customs clearance: 海关清关15. Duty and taxes: 关税和税费16. International trade regulations: 国际贸易法规17. Export documentation: 出口文件18. Import documentation: 进口文件19. Commercial invoice: 商业发票20. Packing list: 装箱单21. Bill of lading: 提单22. Commercial terms: 商业条款23. Incoterms: 贸易术语24. Free on board (FOB): 离岸价25. Cost, insurance and freight (CIF): 成本、保险费和运费价26. Carriage and insurance paid to (CIP): 运费和保险费付至27. Delivery duty paid (DDP): 运费、关税和税费全包价28. Letter of credit (L/C): 信用证29. Trade assurance: 贸易保障30. Quality control: 质量控制31. Inspection: 检查32. Sampling: 取样33. Testing: 测试34. Product certification: 产品认证35. After-sales service: 售后服务以上是跨境电商运营常用的英语词汇和短语，掌握这些词汇和短语能够帮助跨境电商企业更好地理解和应对国际市场的挑战，提高企业的竞争力和市场占有率。

《跨境电商实用英语》全套教学课件Unit 2-Chapter 3 Amazon Platform(B2B)

PART 2 Passage Reading
The characteristic of Amazon Business is that the products are directly sold by or sellers from third-party platforms. Amazon believes that as a businessonly platform, the new site will be able to improve the relationship between Amazon and those sellers who only do business with companies, helping the platform to provide a wider range of products.
With already more than 2 million products, Amazon Business will replace . Meanwhile, Amazon Business will also take over ’s commercial, industrial and scientific departments. It is reported that Amazon Business may take the existing business as the starting point, and will make a great leap forward in the field of B2B e-commerce market.
PART TWO
Passage Reading
PART 2 Passage Reading

《跨境电商实用英语》全套教学课件Unit 3-Chapter 3 Product Description

Warming-up
PART 1
Warming-up
Task: Product description is important to a product. Look at the following product description, and discuss with a partner about what information we should include in the product description.
New Words
New Word
1
burst [bɜ:st] n.
a sudden flurry of activity
爆发
e.g.Ⅰ) After hearing the president’s speech, the applause burst from the crowd.
在听e relative words and expressions
4 Understand the procedure of making a good product description on Cross-
border E-commerce platforms
PART ONE
Burst sells are hot products, with high flow, high exposure, large orders and other characteristics. However, burst sells are not the source of profits for shops. Usually, the price of burst sells is low, and the direct impact is that the profit margins are small, even no profit margins. Thus, it is recommended that shops only set 1-2 burst sells per store. Create burst sells by reducing price, increasing discount rates, which will bring a lot of page views and orders in the short term for the shop, as well as promote the sale of other products.

《跨境电商实用英语》全套教学课件Unit 3-Chapter 2 Title Description

PART 2 Passage Reading
The rules of the major Cross-border E-commerce platforms are not the same. For example, the title of products on AliExpress can be set up to 128 characters, but DHgate allows 140 characters. However, some tips of product description are common. Here are some tips: 1. Use the data analysis tools (such as the data analysis tool of AliExpress: Data from vertical and horizontal) to set the hot keywords; 2. Try to put core words as early as possible, best in the first five words; 3. Capitalize the first letter of each keyword except for the, a and other prepositions; 4. Maximize the use of characters; 5. Do not pile up keywords; 6. Do not use keywords that do not match the products’ real information; 7. Avoid the use of sensitive words, such as cheap, fake and so on; 8. Make the title as clear and coherent as possible, and nature in English.

敦煌网分享跨境电商常用外贸英语

敦煌网分享跨境电商常用外贸英语900句敦煌网分享外贸英语900句目录一、询盘 Inquiry (3)二、报盘和还盘 Offer & Counter-Offer.. 11三、价格 Price (26)四、品质Quality (45)五、数量 Quantity (60)六、包装 Packing (76)七、合同 Contract (96)八、付款 Payment Terms (113)九、商品检验 Commodity Inspection (125)十、保险 Insurance (135)十一、装运Shipment 159十二、运输Transportation 178十三、对外贸易与外贸关系192一、询盘 Inquiry(一)Heavy enquiries witness the quality ofour products.大量询盘证明我们产品质量过硬。

As soon as the price picks up, enquiries will revive.一旦价格回升，询盘将恢复活跃。

Enquiries for carpets are getting more numerous.对地毯的询盘日益增加。

Enquiries are so large that we can only than allot you 200 cases.询盘如此之多，我们只能分给你们200箱货。

Enquiries are dwindling.询盘正在减少。

Enquiries are dried up.询盘正在绝迹。

They promised to transfer their future enquiries to Chinese Corporations.他们答应将以后的询盘转给中国公司Generally speaking, inquiries are madeby the buyers.询盘一般由买方发出。

Mr. Baker is sent to Beijing to make an inquiry at China National Textiles Corporation.贝克先生来北京向中国纺织公司进行询价。

《跨境电商实用英语》第2版,人大版习题答案Unit,3-Chapter,4

《跨境电商实用英语》第2版,人大版习题答案Unit,3-Chapter,4Part Two ：Passage Reading Task 11. Store marketing and promotion can help us attract customers, increase visits and exposure of our store and products, bringing more orders and transactions.2. Platform-inside marketing means to advertise and promote the store and products by using the marketing tools provided by third-party cross-border e-merce platforms. Platform-outside marketing refers to marketing tools that bring potential customers from other sites to our cross-border e-merce store.3. When creating these promotion activities, we must pay attention that the start and end time are U.S. Pacific time. In general, the start and end time should be set during the evening prime time for foreign customers, which is more likely to bring better marketing results. In addition, activities need to be created at least 48 hours in advance. For some popular promotional time periods, such as Thanksgiving and Christmas, we must be prepared early.Task 21. properly2. affiliate3. mission4. corresponding5. achieve6. preparatory7. transaction8. relevanceTask 31. It’s not good for product exposure if the bidding price for Keyword Pro is too high or too low.2. We must raise the price by at least 20%, or we will lose money.3. We hope this promotion activity can stimulate our customers to buy.4. We decide to give you a special discount since you are our regular customer.5. Every team should prepare the material for speaking before class each week.6. According to the regulations, no advertising could be played in the middle of TV dramas during prime time.Part Three ：Mini-Project Task 1Dear customer, We are __ store on AliExpress. Thanks for your long-term support for our store! We are writing to inform you that we are having a new collection ing up this week. Please visit our store to see if any of the new arrivals interests you. For a better purchase experience, we have enclosed a $2 coupon for you to use for your next purchase. Hope to see you again soon! Best Regards, __ （答案仅供参考）Task 2Dear customers, We are __ store on AliExpress. Thanks for your long-term support for our store! We are writing to inform you that we are having a huge Thanksgiving promotion next week. Please visit our store to see if any of the sale items interests you. For a better purchase experience, we have enclosed a $2 coupon for you to use for your next purchase. Hope to see you again soon!Best Regards, __ （答案仅供参考）Passage Translation 站内营销当我们完成了店铺注册、选品、产品信息化处理和上传、店铺装修等前期准备工作，但却发现店铺访问量、产品曝光量等数据迟迟不见上涨，这时应该怎么办呢？店铺营销和推广能帮助我们吸引客户，提高店铺和产品的访问量和曝光量，从而带来订单和交易额。

外研社2023跨境电商交际英语(修订版)教学课件unit3

外研社2023跨境电商交际英语(修订版)教学课件unit3外研社2023跨境电商交际英语(修订版)教学课件 Unit 3In recent years, with the rapid development of the internet and technology, cross-border e-commerce has become increasingly popular. In this unit, we will focus on the topic of cross-border e-commerce and learn how to effectively communicate in English within this field.1. Introduction to Cross-border E-commerceCross-border e-commerce refers to the online trading activities between businesses and consumers across different countries. It enables businesses to expand their market reach globally and consumers to access a wider range of products. It involves various aspects such as international logistics, customs regulations, and payment methods.2. Key Vocabulary and Expressions2.1 E-commerce Terminologies:- Online marketplace: a digital platform where businesses and consumers can buy and sell products.- Order fulfillment: the process of receiving, processing, and delivering customer orders.- Inventory management: the control and tracking of stock levels to ensure availability of products.- Customer satisfaction: the measure of how well a company's products and services meet or exceed customer expectations.- Return policy: the rules and procedures for customers to return purchased goods.2.2 Payment Methods:- Credit card: a plastic card issued by a bank, allowing the cardholder to make purchases with a line of credit.- PayPal: an online payment platform that enables individuals and businesses to make secure transactions.- Alipay: a popular third-party online payment platform in China.3. Effective Communication in Cross-border E-commerce3.1 Writing Professional Emails:When engaging in cross-border e-commerce, it is important to write professional and concise emails. Here are some tips for effective email communication:- Use a clear and descriptive subject line.- Start with a polite greeting and introduction.- Clearly state the purpose of the email and provide necessary details.- Use a professional tone and avoid using slang or abbreviations.- Provide contact information for further inquiries or follow-ups.- End the email with a polite closing remark.3.2 Negotiating and Bargaining:Negotiations and bargaining are common in cross-border e-commerce. Here are some useful phrases for negotiating:- Could you offer a discount if we place a larger order?- We would like to negotiate the price/terms.- Is there any room for negotiation?- What is your best offer?- Can we find a middle ground?4. Cross-cultural Considerations4.1 Understanding Cultural Differences:Cross-border e-commerce involves interactions with people from different cultures. It is important to be aware of cultural norms and practices to avoid misunderstandings. For example, in some cultures, it is customary to negotiate extensively before reaching an agreement, while in others, price negotiations may be considered rude.4.2 Adapting to Local Market Preferences:When expanding cross-border, it is crucial to adapt your product offerings and marketing strategies to suit local market preferences. This includes understanding the target audience, their needs, and preferences. Conducting market research and collecting feedback from local customers can help make informed decisions.5. ConclusionIn this unit, we have explored the topic of cross-border e-commerce and learned how to communicate effectively within this field. By mastering the key vocabulary, expressions, and communication skills, you will be well-equipped to navigate the complex world of cross-border e-commerce and engage in successful business transactions.Remember, effective communication is the key to building trust and establishing long-term relationships with international business partners. Keep practicing and honing your communication skills to excel in cross-border e-commerce.。

30跨境电商实用英语 (15)

PART TWO
Passage Reading
PART 2
Passage Reading SNS Marketing
In the previous chapter, we introduced platform-inside marketing. Besides that, we regard marketing tools that bring potential customers from other sites to our cross-border ecommerce store as platform-outside marketing. Among platformoutside marketing methods, SNS marketing plays an important role. SNS (Social Networking Sites), also known as social media, refers to the sites and technologies that allow people to write, share, comment, discuss, and communicate with each other. It is a platform for content creation and exchange based on user relationships on the Internet. SNS marketing means to conduct marketing, public relations, and customer service using social networks, online communities, blogs or other online collaborative platforms. Since SNS marketing has the advantages of low cost and high reach, it is becoming a hot and key marketing spot in recent years.

《跨境电商实用英语》第2版人大版习题答案Unit 3-Chapter 1

Part Two：Passage ReadingTask 11.Because store description is where we introduce the basic information of the storeand show the advantages and strength of it.2.The business store description is richer in content, while the personal storedescription is usually more concise, and pays more attention to visual marketing tools such as store decoration.3.Make full use of store decoration tools, such as shop sign, picture rotation,recommended products, customized contents and so on.Task 21.philosophy2.Patent3.credible4.campaign5.neglects6.rotation7.visual8.proportionTask 31.Our client wants a simple and intuitive interface.2.The store description of a business store usually includes a general introduction tothe company’s business scope.3.We want to create a fashion and dynamic brand image.4.Team members speak alternately in the marketing class.5. A Russian customer is not satisfied with our product and wants to know our returnpolicy.6.Our price must be consistent with the market price.Part Three：Mini-ProjectTask 1Established in 2002, Hangzhou ABC Clothing Co., Ltd. is a clothing enterprise based on the design, development, production and sale of high-end women's clothing brand. The company has been focusing on the European and American markets in France, Spain and Italy for ten years, and officially switched to cross-border e-commerce market in 2012.ABC Clothing Co., Ltd. has more than 200 employees, with a factory area of more than 1500 square meters. It has a professional design team, modern production equipment and a sales team with sharp eyesight.ABC Clothing Co., Ltd. insists on the mission of "supporting the rapid growth of dealers and creating a beautiful life for customers", making efforts to create a competitive clothing production and wholesale enterprise for the European and American market!（答案仅供参考）Task 2Service TermsWe provide perfect after-sales service, promising from the date of delivery (subject to the sign date of customer) for the time within the specified time (30 days for regular price products, 15 days for reduced price products), if there is any dissatisfaction with the goods, we will provide unwarranted return service.1. Return service notice:(1) Please ensure the integrity of returned goods, that is, goods need to maintain their original quality and function, and the products themselves, accessories, trademarks, labels and tag are complete. Please return the whole package for a set of goods.(2) Please return the goods, tag, accessories, physical gifts, and commodity packaging (not including cartons, express bags).2. The following cases are not accepted for return:(1) For safety and hygiene considerations, personal accessories such as underwear, swimsuit, sports bra, socks, panty hose, bottom wear and so on.(2) Products that have been washed, worn, or damaged for personal reasons.(3) Trademarks, logo and so on have been removed.(4) Only the gift with purchase, but not the product itself.(5) Products that exceed the return time limit.3. Return and exchange due to quality issues:(1) We promise that all the goods are sold after the quality inspection. If you find the quality defects, please make sure to contact the customer service within 30 days after signing the goods (within 15 days for reduced price products), and request return or exchange under the guidance of the customer service. We will cover all the fees of return or exchange due to quality issues.(2) Please understand returns and exchanges due to the following reasons can't be processed as quality problem and will be treated as a general return:a)Because of the difference in color between lights, computer monitors, or personalunderstanding of colors, there may be some color differences between photos and actual products. This does not belong to the quality issues.b)The product details page provides a standard size table for your reference only; itmay be slightly different from your measurement results due to manual measurements, different batches, or personal measurement standards.c)Please check the goods in time after receiving them, and try them on, and timelyask for the return request. Requests exceeding the specified time limit (30 days for regular price products, 15 days for reduced price products) will not be able to be processed for return or exchange.Passage Translation店铺描述店铺描述是我们向买家介绍店铺基本情况和展示店铺优势和实力的窗口，因此不容忽视。

《跨境电商实用英语》全套教学课件Unit 3-Chapter 4 Platform-inside Marketing

PART 2 Passage Reading
Another paid promotion method is Affiliate Program. Affiliate Program is also paid by the results. If the seller receives an order through Affiliate Program, he needs to pay the commission according to the pre-set rate. The commission rate is decided by the seller, and it generally ranges from 3% to 50%. Different from Keyword Pro, Affiliate Program only charges the seller after the order is processed. In other words, there is no fee if there is no transaction. We can set the commission rate through “My AliExpress” – “Promotions”, and join Affissage Reading
PART 2 Passage Reading
Platform-inside Marketing
What should we do after we complete the store registration, products selection, products processing and uploading, store decoration and other preparatory work, but find that there is no increase in store visits, products exposure and other relevant data? Store marketing and promotion can help us attract customers, increase visits and exposure of our store and products, bringing more orders and transactions. In general, store marketing is divided into platform-inside marketing and platform-outside marketing. In this chapter, we will mainly introduce the method and skills of platform-inside marketing.