跨文化交际与商务沟通在现实中的意义

The significance of intercultural communication and

business communication

Summary：In the background of economic globalization, international business activities have become increasingly frequent. International business communication is not only a kind of economic activities, but also a kind of intercultural communication activity. Cross-cultural communication refers to the different cultural backgrounds of communication between individuals, that is, people from different cultural backgrounds of the interaction between what happened. In recent years, it is caused most people's attention.

Key words: business communication, global society, assertiveness

Culture is a specific national concept and value system, these ideas constitute the behavior of people in life, The peoples of the world because of specific historical and geographical gradually formed its own unique cultural traditions and cultural patterns. Intercultural communicative competence is proposed for cultural conflict, and it is a kind of understanding of foreign cultures to

master the basic knowledge and communication skills, the ability to cross-cultural communication flexibility in practical problems arise.

Intercultural communication is becoming increasingly important due to the rise of globalisation and increasingly multicultural work environments. Because of this, the cultural intelligence and cross-cultural communication skills that come with studying in a foreign country are highly sought after by employers who seek to gain a competitive edge and break into in foreign markets. So, we should understanding culture differences in our world today is vital to advancement in all aspects of living----economic, medical, educational, military, religious, legal, government, and political. It is especially important in the business world because of the ways in which business connections are so global[1].

So these programmes in order to offers you an opportunity to raise your cross-cultural awareness and enhance your intercultural communicative competence in international business settings, to reflect on your own culture and language use, and to develop the professional and business communication skills necessary to advance your career in the international business world.

Intercultural communication is a form of communication that aims to share information across different cultures and social

groups. It is used to describe the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds. Intercultural communication is sometimes used synonymously with cross-cultural communication. In this sense it seeks to understand how people from different countries and cultures act, communicate and perceive the world around them. Many people in intercultural business communication argue that culture determines how individuals encode messages, what medium they choose for transmitting them, and the way messages are interpreted.[2] In business fields，culture becomes into the lever and lubricant influencing those business activities. Thus，cultivating talents with intercultural communication competence is the final purpose of business English teaching. This paper has analyzed the reasons for the lacking of cultivating of intercultural communication competence in business English teaching by using the theories like the relationship between culture and language and communication competence，and then it suggested some ways to cultivate such kind of competence. In these ways，it is hoped that will cultivate more talents with excellent quality of intercultural communication competence and suitable for this age of economic globalization.