麦肯锡为三星中国做的项目：标杆企业研究

Corporate strategy
• Technological innovation accounted for the companies’ successes. One of the founders was the so-called Edison of Japan.
Product Development • Main products & Technology included
7
SEC China010821BJ-Toshiba
DEVELOPMENT OF DALIAN TOSHIBA’S TV BUSINESS IN CHINA
1996-1997 Business Building
Key initiative
• Founded as a joint venture in 1996, construction was completed in 1997.
2. Strategy
• Mission • Vision • Corporate strategy
5. Organization and ownership
• Organization structure • Ownership structure
SEC China010821BJ-Toshiba
team
• Equity
structure
4. Value chain strategy
Focus on
• Marketing,
advertising and promotion
• Distribution (channel
and sales force)
2. Strategy
• Mission • Vision • Corporate strategy
• Toshiba
Dalian, Liaoning Province 1996 US$30 million 21’ – 34’ color TV (CRT, Projection, Flat) color TV 1 million sets, 50% export (Year 2000) 2,000
HISTORY OF TOSHIBA
SEC China010821BJ-Toshiba
Source: Company website, Literature Search 6
SEC China010821BJ-Toshiba
TOSHIBA’S DEVELOPMENT WENT THROUGH THREE STAGES
Domestic Plants, Branches Offices And Other Facilities:
190,000 worldwide
Production facilities: 25 Branch offices: 35 Sales offices: 23
Overseas Plants, Branches Offices and Other Facilities:
6. Financial performance
• Sales • Profit
1
BACKGROUND INFORMATION
1. Background inLeabharlann Baiduormation
• Location
• Starting year
• Registered • Number of
capital
employees
OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
• Management • Era analysis
• Numerous leading products in the electrical and electronics areas. Examples includes Japan’s first vacuum cleaner, first fluorescent lamp, first radar, etc.
• Management • Era analysis
team
• Equity
structure
4. Value chain strategy
• Focus on
– Marketing, advertising and promotion
– Distribution (channel and sales force)
4
TOSHIBA’S CORPORATE MANAGEMENT TEAM
SEC China010821BJ-Toshiba
Corporate project
Corporate staff
President & CEO Tadashi Okamura
Corporate support services
5. Organization and ownership
• Organization structure • Ownership structure
SEC China010821BJ-Toshiba
3. Product/market
• Key product offerings • Market position
Type Foreign Juristic Person's Shares
• Toshiba (China) Co. • Dalian Daxian (Group) Co., Ltd.
Source: Company website, Lit search
Foreign Juristic Person's Shares Domestic Juristic Person's Shares
• Toshiba shifted direction by investing heavily in IT segment. The organization became increasingly global, employing 190,000 employees world-wide with annual sales
Source: Company Report, Lit search
iValue Creation Company CEO: Tsutomu Kawada e-Solutions Company CEO: Hiroo Okuhara Social Infrastructure Systems
Company CEO: Tsuyoshi Kimura Digital Media Network Company
• The company continued to be innovative in the early years, producing many firsts in the industry. However, It lost its innovator image in the 70’s .
Display Devices & Components Company CEO: Eisaburo Hamano
Medical Systems Company CEO: Masamichi Katsurada
Home Appliances Company CEO: Makoto Nakagawa
5
BACKGROUND INFORMATION – DALIAN TOSHIBA TELEVISION, LTD
Location: Starting year: Registered Capital: Products: Unit Sold: Number of employees: Joint Venture Partners
3. Product/market
• Key product offerings • Market position
6. Financial performance
• Sales • Profit
2
BACKGROUND INFORMATION – TOSHIBA
(As of September 30, 2000)
SEC China010821BJ-Toshiba
CONFIDENTIAL
Brown Goods and PC Competitor Analysis: Toshiba
SAMSUNG ELECTRONICS CHINA (SEC China)
August 20, 2001
This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.
1875-1939 Business Building
1939-1978
Becoming Industry Leader
1978- PRESENT
Meeting worldwide competition
Organization structure
• Two Japanese electrical equipment manufacturers merged in 1939 to create Toshiba.
Offices: 10 Manufacturing companies: 42 Subsidiaries & affiliates: 72
SEC China010821BJ-Toshiba
Source: Toshiba website, Lit search 3
SEC China010821BJ-Toshiba
Established:
1875 by Hisashige Tanaka
President & CEO: Total Assets: Shareholders’ Equity:
Tadashi Okamura US$51,578 million US$10,054 million
Number of employees:
CEO: Atsutoshi Nishida Mobile Communications Company CEO: Tetsuya Mizoguchi Power Systems & Services
Company CEO: Toshiyuki Oshima
Semiconductor Company CEO: Takeshi Nakagawa
over ¥5 trillion.
• IT focus, diversification, innovation and globalization are four key elements of Toshiba’s corporate strategy.
• Toshiba is intensively focusing on IT-related business (i.e. telecom and internet), meanwhile, leveraging its legacy businesses to generate stable income
transformers, electric motors, light bulbs, radio receivers, and cathode-ray tubes.
Source: Literature Search; McKinsey Analysis
• The company grew rapidly and became a market leader in the electrical and electronic industry. However, the organization became more bureaucratic.