麦肯锡为三星中国做的项目：标杆企业研究

7
SEC China010821BJ-Toshiba
DEVELOPMENT OF DALIAN TOSHIBA’S TV BUSINESS IN CHINA
1996-1997 Business Building
Key initiative
• Founded as a joint venture in 1996, construction was completed in 1997.
Offices: 10 Manufacturing companies: 42 Subsidiaries & affiliates: 72
SEC China010821BJ-Toshiba
Source: Toshiba website, Lit search 3
SEC China010821BJ-Toshiba
3. Product/market
• Key product offerings • Market position
6. Financial performance
• Sales • Profit
2
BACKGROUND INFORMATION – TOSHIBA
(As of September 30, 2000)
6. Financial performance
• Sales • Profit
1
BACKGROUND INFORMATION
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
Display Devices & Components Company CEO: Eisaburo Hamano
Medical Systems Company CEO: Masamichi Katsurada
Home Appliances Company CEO: Makoto Nakagawa
5
team
• Equity
structure
4. Value chain strategy
Focus on
• Marketing,
advertising and promotion
• Distribution (channel
and sales force)
2. Strategy
• Mission • Vision • Corporate strategy
CEO: Atsutoshi Nishida Mobile Communications Company CEO: Tetsuya Mizoguchi Power Systems & Services
Company CEO: Toshiyuki Oshima
Semiconductor Company CEO: Takeshi Nakagawa
OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
• Management • Era analysis
• The company continued to be innovative in the early years, producing many firsts in the industry. However, It lost its innovator image in the 70’s .
transformers, electric motors, light bulbs, radio receivers, and cathode-ray tubes.
Source: Literature Search; McKinsey Analysis
• The company grew rapidly and became a market leader in the electrical and electronic industry. However, the organization became more bureaucratic.
Corporate strategy
• Technological innovation accounted for the companபைடு நூலகம்es’ successes. One of the founders was the so-called Edison of Japan.
Product Development • Main products & Technology included
SEC China010821BJ-Toshiba
CONFIDENTIAL
Brown Goods and PC Competitor Analysis: Toshiba
SAMSUNG ELECTRONICS CHINA (SEC China)
August 20, 2001
This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.
• Toshiba shifted direction by investing heavily in IT segment. The organization became increasingly global, employing 190,000 employees world-wide with annual sales
• Numerous leading products in the electrical and electronics areas. Examples includes Japan’s first vacuum cleaner, first fluorescent lamp, first radar, etc.
• Toshiba
Dalian, Liaoning Province 1996 US$30 million 21’ – 34’ color TV (CRT, Projection, Flat) color TV 1 million sets, 50% export (Year 2000) 2,000
1875-1939 Business Building
1939-1978
Becoming Industry Leader
1978- PRESENT
Meeting worldwide competition
Organization structure
• Two Japanese electrical equipment manufacturers merged in 1939 to create Toshiba.
5. Organization and ownership
• Organization structure • Ownership structure
SEC China010821BJ-Toshiba
3. Product/market
• Key product offerings • Market position
over ¥5 trillion.
• IT focus, diversification, innovation and globalization are four key elements of Toshiba’s corporate strategy.
• Toshiba is intensively focusing on IT-related business (i.e. telecom and internet), meanwhile, leveraging its legacy businesses to generate stable income
Source: Company Report, Lit search
iValue Creation Company CEO: Tsutomu Kawada e-Solutions Company CEO: Hiroo Okuhara Social Infrastructure Systems
Company CEO: Tsuyoshi Kimura Digital Media Network Company
Established:
1875 by Hisashige Tanaka
President & CEO: Total Assets: Shareholders’ Equity:
Tadashi Okamura US$51,578 million US$10,054 million
Number of employees:
Type Foreign Juristic Person's Shares
• Toshiba (China) Co. • Dalian Daxian (Group) Co., Ltd.