商务个案研究business case study

Business Case Study

商务个案研究

Goal

Practice your Modern Business English communication skills in an interactive, multi-situational business scenario.

在一种互动的、多情景的商务情节中实践你的现代商务美语的交流技巧。

Concepts

Now it’s time to practice using your acquired business English s kills in a simulated office scenario. This will be a global practice, broken down into a series of skits involving different characters. It will be more realistic if a number of people can play different characters, so get your co-workers or classmates or relatives or friends to help if possible. The fewer people you have, the more characters you and others will play. This is one way to get more practice. If you must, try playing all of the characters yourself. Each skit should last from 3-5 minutes, and should incorporate material from each of the units in this guide that are listed for each skit.

现在该是你把在模拟办公环境下所获得的商务英语技能应用于实践上的时候了。这将是总练习，分成若干趣味故事，有不同的人物参加。能找一些人来扮演不同的角色，更显得真实，因此尽可能请你的同事、同学、亲戚和朋友一起参与。参加的人越少，则你自己和其他人要扮演的角色就越多。如果可能，尽力让自己尝试所有的角色。每场表演都要持续3-5分钟，每个场景的取材都紧扣本书相应的单元内容。Practice

Following are the characters involved in the role-playing skits. Most are employees of ABC Incorporated, which manufactures consumer goods (you decide what they manufacture, if necessary). They sell their goods to retailers and to the general public through factory outlets.

CHARACTER FUNCTION

Maria Perez CEO,ABC Inc.

Bess Morrison Executive Assistant, ABC Inc.

Gregory Townsend Senior V.P., CMO, ABC Inc.

Scott Myers Junior V.P., Product Development, ABC Inc.

Linda Scott Junior V.P., Distribution/Sales, ABC Inc.

Jane Keller Methods Analyst, ABC Inc.

Tom Granger Marketing Analyst, ABC Inc.

Daniel Watson Sales Representative, ABC Inc.

Dena Wilkins Receptionist, Marketing, ABC Inc.

Jack Danielson Senior V.P., CFO, ABC Inc.

Sam Brenner Financial Analyst, ABC Inc.

Maya Thomas Receptionist, Finance, ABC Inc.

Louise Fletcher Junior VP, Plant Operations, ABC Inc.

Jerome Cole Junior VP, Quality Control, ABC Inc.

Brian Parks Project Manager, ABC Inc.

Gail Harris Mechanical Engineer, ABC Inc.

Myra Brinks Project planner, ABC Inc.

Dan Marcus Electrical Engineer, potential hire - ABC Inc.

Iris Ellington Team Leader, Shipping, ABC Inc.

Frank Larkin Manager, Employee Relations, ABC Inc.

Amy Bright Customer Relations Officer, ABC Inc.

Ellie Michaels Legal Counsel, ABC Inc.

Ken Griffith Union head

Tanya Norris Union representative

Bob Roberts CEO, XYZ Company Ltd.

Vera James Customer

角色扮演中所涉及的人物如下。大多为ABC公司的雇员，ABC公司是一家生产日用品的公司。（如果必要，你决定应该什么）他们通过批发店来销售给零售商或直接销售给消费者。

人物职务

Marie Perez

ABC公司CEO（首席执行官）

Bess Morrison ABC公司行政助理

Gregory Townsend ABC公司CMO兼高级副总裁

Scott Myers ABC公司产品开发部门副总裁

Linda Scott ABC公司销售部门副总裁

Jane Keller ABC公司方法分析师

Tom Granger ABC公司市场营销分析师

Daniel Watson ABC公司销售代表

Dena Wilkins ABC公司销售部接待员

Jack Danielson ABC公司CFO兼高级副总裁

Sam Brenner ABC公司财务分析师

Maya Thomas ABC公司财务部接待员

Louise Fletcher ABC公司车间副总裁

Jerome Cole ABC公司质检部副总裁

Brain Parks ABC公司项目经理

Gail Harris ABC公司机械工程师

Myra Brinks ABC公司项目策划

Dan Marcus ABC公司电气工程师（兼职）

Iris Ellington ABC公司运输部队长

Frank Larkin ABC公司人事关系经理

Amy Bright ABC公司客户经理

Ellie Michaels ABC公司法律顾问

Ken Griffith 工会领导

Tanya Norris 工会代表

Bob Roberts XYZ公司CEO（首席执行官）

Vera James 客户

Following are the role-playing skits, the characters involved, and the main unit material involved: