跨文化交际案例--集体主义文化和个人主义文化

Case Analysis
He, therefore, would inquiry about where to buy the coat and finally led Wang Lin into the dilemma.
Suggestion /
Solution (解决方案)
Suggestion & Solution
Lindon: Oh, you looks gorgeous on this coat, Wang!
Case
Wang: Not so beautiful. It costs only 100 Yuan. (In fact, it was worth 250 Yuan) Lindon: Oh, really. Where did you get it. I want to buy one for my wife. Wang: uh.
display self-confidence and Assertiveness(自信), disclosure（披露）
of personal thoughts and
feelings.
Collectivist culture (Confucianism): places little value on individual identity and great value on group identity. Going one's own way is not valued; uniformity and conformity are stressed.
PK 2
Individualism
Collectivism
I culture
WE culture
open discussion of disagreement openly speaking one’s mind
are valued forms of talk
appears distasteful
Thank you! &
Love you all!
Individualist Culture PK
Collectivist Culture
PK 1
Individualist Culture
(liberalism): individuLeabharlann Baiduls tend to define themselves
by the extent to which they are different from, rather than similar to other. People are encouraged to
What led Wang Lin into such a dilemma?
Case Analysis (案例分析)
Case Analysis
This is a typical cross-cultural case based on verbal communication. Wang Lin comes from a collectivistic culture which stresses self-denigration（诋 毁）. Lindon Jackson comes from an individualistic culture which features assertiveness.
Case Analysis
Wang Lin, who wore a newly bought coat, met Lindon Jackson on her way to work. When Lindon Jackson complimented Wang Lin on her coat, Wang Lin reacted by saying that her coat was not so beautiful since she, as a collectivist, is accustomed to belittle（轻视） everything related to her.
seek the notice of others; affirm open expression risks face their uniqueness
guarding privacy; valuing freedom to do and think whatever they choose
the right to privacy in the sense of freedom is not recognized
live life guided only by principles such as equality and noninterference
one’s business is also the business of the group; friends should be concerned with each other’s personal matters
To avoid miscommunication, Wang Lin and Lindon Jackson should learn more about each other’s culture and adjust their behaviors accordingly. Lindon Jackson could repeat his compliment by saying “it really looks marvelous” and then turn to another topic. He should also understand that selfdenigration is one of the key values in collectivism.
Case Analysis
Her responses towards compliments are unquestionably appropriated between collectivists. Unlike Wang Lin, Lindon Jackson places great value on assertiveness and is encouraged to express personal thoughts and feelings freely.
Relative Case
Case
Wang Lin wore a newly bought coat to work. On the way, she met with a former customer from the U.K, Lindon Jackson.
Lindon complimented her for her beautiful clothes: