酒店市场传讯协调员MarketingCommunicationsCoordinator岗位描述

JOB TITLE: Marketing Communications Coordinator
职位名称市场传讯协调员
JOB BAND: 8
职位级别
HOTEL LEVEL:
酒店等级
REPORTS TO: Marketing Communications Manager
直属上级市场传讯经理
FUNCTION: Marketing Communications
职能市场传讯
DEPARTMENT: Sales & Marketing
部门市场销售部
1. KEY RESPONSIBILITIES 主要职责
Job Summary –(Role Summary)
工作概述 -（职位概述）
Assist the Marketing Communications Manager to execute marketing activities to drive revenue streams (including Rooms, Food & Beverage, Banquets & Weddings, Meetings & Events), local awareness (reputation and understanding of hotel brand in the city) and relationships (hotel guests, media companies, local community, and vendors)
协助市场传讯经理执行市场推广促销活动来增长收益来源（包括客房，餐饮，宴会和婚宴、会议与活动），本地知名度（酒店品牌在本地市场的声誉及知晓度）及维持良好关系（企业客户、酒店客人、商业伙伴、本地社区、政府和供应商）。

Support the Marketing Communications Manager to manage the hotel’s daily marketing communications responsibilities according to IHG standard operating procedures including Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and Events, and Social Media.
协助市场传讯经理执行IHG市场传讯标准操作流程所描述的六大核心职责：市场推广计划、印刷品与广告的设计制作、内容管理、公共关系、酒店推广及活动和社交媒体。

Collaborate with partner teams (including Food & Beverage, Meetings and Events, Sales, Revenue Management/Reservations) on marketing promotions.
与合作团队（包括餐饮、会议和活动、销售、收益管理/预订）就市场推广良好合作。

Essential Duties and Responsibilities –(Key Activities of the Role)
主要职责 - （职务的主要工作）
•Support the Marketing Communications Manager to create and execute the hotel’s Annual Marketing Plan
协助市场传讯经理编制和执行酒店的全年市场推广计划
•Support the Marketing Communications Manager to develop media contacts and organize media activities to promote good publicity and drive hotel awareness.
协助市场传讯经理发展良好的媒体关系，策划新闻发布会以及其它公关活动，提高酒店知名度
和抵销负面影响。

•Build continued hotel awareness by delivering new hotel stories and press releases of promotion or event to media, trade publications and local community 通过发送新的酒店报道、推广或活动的新闻稿给媒体、商业刊物和本地社区，建立持续的酒店
知名度。

•Support the Marketing Communications Manager to execute hotel events including budgeting, guest list, agenda/programme, media participation, photography/video and gifts 协助市场传讯经理管理酒店的市场活动，包括预算，客人名单、议程/计划、媒体参与、摄影/
视频及礼品。

•Support the Marketing Communications Manager to develop hotel and marketing collaterals according to Brand standards for promotions 根据品牌标准，协助市场传讯经理设计并制作酒店和市场推广的宣传印刷品。

•Manage IHG Hotel Content Manager (HCM) system to update text and images to drive content quality and Brand standards
管理IHG酒店HCM内容管理系统，更新文字和图像，优化内容质量并最好地呈现品牌标准•Manage hotel image database from official hotel photos and event photos to use in hotel promotion
管理酒店图像数据库包括官方酒店照片和活动照片等，用于酒店推广
•Support the Marketing Communications Manager to manage hotel social media system and processes to support tactical campaigns, engage hotel guests and build hotel client database 协助市场传讯经理管理酒店社会化媒体平台，支持策略性促销活动，建立酒店客户数据库。

•Monitor awareness of competitor marketing activities and use the information to support the Marketing Communications Manager in developing marketing strategies 关注竞争对手的知名度及推广活动并协助市场传讯经理制定策略时充分利用信息。

2. REQUIRED QUALIFICATIONS 资格
Required Skills
技能要求
•Demonstrated ability to interact with and present to customers, employees and third parties that reflects well on the hotel, owning company, the Brand and IHG.
展示与客户，员工和第三方之间互动与表述的能力，充分诠释酒店，业主公司、品牌和IHG。

•Strong time-management skills and able to multi-task 较强的时间管理技巧，能够处理多重任务
•Strong writing skills in Chinese and English 较强的中英文书写表达技巧
•Proficient in the use of all Microsoft Office software 熟练使用所有的Microsoft办公软件
Qualifications
学历
•Bachelors/College degree in Marketing, Mass Communications, Media or related field.
市场营销、大众传播、媒体或相关专业的学士学位/大专学历。

Experience
经验
• 4 years of university education or 1 year work-related experience.
4年的大学教育或1年左右工作经验。

3. ACCOUNTABILITY 责任
Key Metrics
主要绩效目标
•Number of completed activities in the hotel Annual Marketing Plan
酒店的全年市场推广活动计划的完成率
•Number of media exposures from campaigns and promotions
推广和促销活动的媒体曝光量
The statements in this job description are intended to describe the essential nature and level of work being performed. They are not intended to cover ALL responsibilities or qualifications of the job.
此职位描述所陈述的只是该项工作的核心内容和主要层面，并非所有职责或资历要求。

Employee Name (print)
员工姓名（正楷）
Employee Signature Date
员工签名日期。