联想集团英文介绍

The Strategies to Promote Brand Awareness

TOP (The Olympic Partner )partners
photo Source: /torino/us/partnership.shtml


NBA partners AT&T partners
Important Records of Lenovo

1984—With an initial capital outlay of only RMB200,000, (US$25,000)





Lenovo’s founding chairman Liu Chuanzhi, together with 10 like-minded colleagues, launches the New Technology Developer Inc. (the predecessor of the Legend Group) funded by the Chinese Academy of Sciences. 1988—Legend’s Chinese-character card receives the highest National ScienceTechnology Progress Award in China. Legend Hong Kong is established. 1996—Legend becomes the market share leader in China for the first time. 1999—Legend becomes the top PC vendor in the Asia-Pacific region and heads the Chinese National Top 100 Electronic Enterprises ranking. 2004—Lenovo becomes an Olympic worldwide partner. It is the first Chinese company to become a computer technology equipment partner of the TOP. 2005—Lenovo completes the acquisition of IBM's Personal Computing Division, making it a new international IT competitor and the third-largest personal computer company in the world. 2006—Lenovo introduces the first dual-core ThinkPad notebook PCs, improving productivity and extending battery life for up to 11 hours.
Challenges in Globalization

Ability of Culture adaptation
In April 2005, a manager (Sales) of Dell Int. tried to use unusual tactics to persuade IBM’s customers to purchase Dell products in his mail, “every dollar they spent on these IBM systems is directly funding the Chinese government.”
Shortage of Oversea Sale channels and Public Relations.

Standards for choosing partners:
1. With Complementary strengths 2. Proper size
Merger and Acquirement



The most important measure for most ambitious companies is to expand its market shares. To form its new strengths as soon as possible. A good sample in globalization is obtaining IBM PC Division through M&A.
Lenovo Group Ltd.
Prepared by: Pu Zhao Mei Wu Taryn Hauso Marty Bearce
Lenovo Group Ltd.• 来自 ••••
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Introduction History Globalization Analysis Competitor Analysis SWOT Analysis Future Outlook Recommendations
Globalization Strategies

Cooperation Merger and Acquirement Promote Brand Awareness through involving important sports events
Cooperation

Main Reason:
---"For overseas markets, Lenovo will be used alone," said the firm

Owner of IBM PC brand The third-largest computer maker on the world scale The dominant Chinese computer marketer for over 10 years.
Introduction to Lenovo Group Ltd.


Established in 1984, by 11 employees, with total capital of 25,000 U.S. dollars Changed name from Legend to Lenovo for globalization purposes