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目录Contents
Lenovo marketing strategy
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Lenovo 4P strategy
product price place promotion
3 4 2 1
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Lenovo success
I、 Innovation and change - Lenovo DNA
mobile phone
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Our company slogan
For customer: association will provide information technology, tools and services that make people's life and work more convenient, efficient, rich and colorful
For the employees: create space for development, improve employee value, improve the quality of work life Let the world Lenovo China. Our company management is the IT industry.
Lenovo百度文库Group Company
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Contents： Introduction & agenda Product market analysis table Product range Lenovo marketing strategy Future
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Lenovo Group Company
Thanks
everyone !
How the company's historical background ? How many employees work for the company?
what property company the Lenovo group company is？ What are the company main business?
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Product range
desktop computer server notebook computer printer palmtop computer main board Mobile phone
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Six star product
• • • • • • • Yoga Smart TV turn 360 degrees of freedom line video on demand function TV play business people use Parts : Colorful protective sleeve External keyboard Ultra thin and fashion
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Lenovo Group Company:
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• • •
The company was established in 1984 Lenovo Group Company is a highly innovative international science and technology limited company Lenovo group global divided into two big headquarters
Table pc
U300s
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Six star product
• Smart Phone The first generation of mobile Internet terminal products
• Think Server
Easy to management efficient Heat dissipation
•
Association in the world has more than 19000 employees
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Lenovo Group Company main produces is:
Servers notebook
Printer
desktop computers
Handheld computer
2010 2011
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Skylight Phone ideapadU1 Lenovo U 300S
YOGA
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目录Contents
In addition: In 2005 the annual income of Lenovo is 130 calculate dollar In 2008 the annual income of Lenovo is167.88 calculate dollar In 2011 the annual income of Lenovo is 296 calculate dollar In 2012 the annual income of Lenovo is 295.744 calculate dollar and it’s profit is 4.73 calculate dollers
II、Lenovo use talents successfully
III、Lenovo bold global strategy
IV、Positioning state-owned enterprises
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Future
？
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Breakthrough
内容
容
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It gives me great pleasure to extend on behalf of the company a warm welcome to everyone. Thanks to all of our company, We will be more efforts to do our job!
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Year 1981 1986 1987 1988 1992 1993 1994 1997 2002 2003 2006 2008 2009
Product Personal Computer PC Convertibl Personal system/2 (ps/2) Lenovo (HK-O992) Think pad Pc 586 Think pad 755CD Think pad 770 Deep comp 1800 Deep comp 6800 Think centre Idecentre Windows7