Inventory- Google

Inventory: Google's innovative nine

principles

(Research papers Download news) want to know what makes Google has become the holy grail of productivity and creativity? Certainly not drink Mountain at the foot of the city Shenshui. Instead implement its chief social preacher Gopi Kallayil nine principles of innovation called Google and any businesses, regardless of size, can steal the division from Google’s innovation culture.

1, innovation is everywhere

Good top-down, bottom up worth mentioning, innovation can come from anywhere, even your most unexpected places. Example, a medical doctor to Google employees have a responsibility to help those who pointed out Google search for ‘how to commit suicide,’the people. remarks adjusted so that Google search results are displayed, making the top of the screen shows that the U.S. suicide prevention hotline number. soon thereafter call the hotline number has increased by 9 percentage points. Later in many countries have also been

adjusted accordingly ( Note: China does not seem to).

2, focusing user

Things to worry about money later, we must first focus on the user, other things naturally fall into place when the user enters a few letters on the display of search suggestions, Google improve search speed through this predictive analysis of the instant search feature for each user Each search can save a number of milliseconds. Google’s sales staff worried that it would shorten the time for customers to browse ads, but the company still continue and believe that it is worth the risk.

The final outcome? Thank Instant Search, Google estimated that 1 year after the launch of the feature time saved is equivalent to the return of mankind 5,000 years. ‘To create a great user experience, revenue will take care of their own,’Kallayil said. Additionally, there will be more and more customers are attracted to the benefits of your new product brings.

Three to ten times better target

If you just want to improve by 10%, then you will only see incremental changes if you want a radical, revolutionary innovation, then think about 10-fold

improvement, which will force you out of the existing mode of thinking . example, in 2004, Google started Google Book project, proposed to organize the world’s information and history of all the printed books digitized, this is a huge challenge.

Google co-founder developed its own book scanner, even when people started to follow the rhythm of the scanner to turn the page. Available now Google has scanned the original plan of 130 million scanned 30 million books in the world dozens Libraries are involved in the project.

4, by technical insight plunge

Every organization has its own unique insight, if a go, you can trigger a major innovation to come up with Google’s driverless car is not the auto industry engineers - because they do not have the millions because of human error Traffic deaths indifferent Google Maps, Google Earth, Street View cars - Everything component development unmanned vehicles are ready to collaborate with Artificial Intelligence plus team of Stanford University, Google engineers have produced experimental unmanned vehicles. can freely shuttle between Lake Tahoe and the