商务英语函电 8订单、接收与回绝 [武汉理工]

Part Two Orders, Acceptance & Refusals and Sample Letters
• Sample 1 • An Order
• New Asia Import & Export Corporation • Miwon Building, 43 Yongdungpo-ku, Seoul • Tel: 62-34782349 Fax: 62-34782348
• November 20, 2002
• New Asia Import & Export Corporation • Miwon Building, 43 Yongdungpo-ku • Seoul, Korea
• Dear Sirs, • We are pleased to receive your Order No.78 of November 5 for Women’s Silk Garments. • Much as we would like to expand our business with you, we feel regretful that we cannot at present entertain any orders for the abovementioned goods, owing to heavy commitments. However, we shall not fall to contact you as soon as our new stocks come in. • Regarding other stock silk goods, we are enclosing a list for your perusal in case you are interested in any other items. If possible, please do not hesitate to let us know your detailed requirements. • Yours faithfully, • The Eastern Import & Export Corporation • Manager
• November 5, 2002
• The Eastern Import & Export Corporation • 15th Floor, 864 Hongqiao Road • Shanghai,China
• Dear Sirs, • Thank you for your quotation of October 10 sending us the samples of Women’s Silk Garments. We are satisfied with the quality and pleased to enclose our Order No.78 for sizes mentioned in your latest catalogue. • We have decided to accept the 6% trade discount you offered and terms of payment, but we would like other terms reviewed in the near future. • If you do not have any of the listed in stock, please do not send substitutes in their place. • We would appreciate delivery within the next six weeks and look forward to your acknowledgement. • Yours faithfully, • New Asia Import & Export Corporation • Manager
• November 20, 2002 • New Asia Import & Export Corporation • Miwon Building, 43 Yongdungpo-ku • Seoul, Korea
• Dear Sirs, • We are pleased to receive your Order No.78 of November 5 for Women’s Silk Garments and welcome you as one of our customers. • For goods ordered we require payment to be made by a confirmed and irrevocable letter of credit payable by draft at sight upon presentation of shipping documents. We would be very grateful if you let us know immediately whether you agree to our terms. The goods are now available from stock. As soon as we receive your early affirmative reply, we shall arrange for dispatch upon receipt of your L/C. • As you may not be aware of the wide range of goods we deal in, we are enclosing a copy of catalogue if you are interested in any other items. • We are looking forward to your early reply. • Yours faithfully, • The Eastern Import & Export Corporation • Manager • Encl.
• Sample 3 • Declining an Order • The Eastern Import & Export Corporation • 15th Floor, 864 Hongqiao Road Shanghai,China • Tel: 021-38765219 Fax: 021-38765218
Part One Brief Introduction • An order is a letter (or a printed form) sent by the importer to the exporter for supply of a certain quantity of goods. Orders are usually written on a company’s official order form, which has a date, and reference number that should be quoted in any correspondence which refers to the order. The essential qualities of an order are accuracy and clarity.
Unit 8 Order, Acceptance or Refusal/Declining • Teaching Objectives
• Knowledge Requirements: • 1 To enhance students’ awareness of basic knowledge of order. • 2 To enable students to become familiar with the main contents of order, acceptance or refusal/declining. • Competence Requirements: • To write effective letters on making an order and accepting or refusing an order.
• However, there are times when sellers can’t accept buyers’ orders because the goods required are not available or prices and specifications have been changed. Under the circumstances, letters rejecting orders must be written with the utmost care and with an eye to goodwill and future business. It is advisable to recommend suitable substitutes, make counter-offers and persuade buyers to accept them.
• Sample 2 • Accepting an Order • The Eastern Import & Export Corporation • 15th Floor, 864 Hongqiao Road Shanghai,China • Tel: 021-38765219 Fax: 021-38765218
• Once an order is accepted by the seller, he must send a letter confirming agreed terms and conditions. An acceptance of an order should include the following: • 1. Express the pleasure at receiving the order. • 2. Add a favorable comment on the goods ordered. • 3. Include an assurance of prompt and careful attention. • 4. Draw attention to other products likely to be of interest • 5. Hope for further order.
• An order or an order letter should: • 1. Explain there is an order accompanying the letter. • 2. Confirm the terms of payment. • 3. Confirm the agreed discounts, if any. • 4. Confirm the delivery dates. • 5. State the methods of delivery. • 6. Advise your supplier how you want the goods packed.
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• A refusal letter of an order should include the following: • 1. Thank the buyer for the order. • 2. Express the regret at inability to accept. • 3. State the reasons for rejection. • 4. Recommend substitutes or other products for future business.