服装品牌Shanghai 时装周时尚品牌发布会合作营销方案(60P)

Brand Micro
SHANGHAI INTERNATIONAL FASHION SHOWCASE
上海时装周国际品牌发布
2016 SS
2016 春夏
LONDON
FASHION WEEK 伦敦时装周
NEW YORK
FASHION WEEK 纽约时装周
PARIS
FASHION WEEK 巴黎时装周
MILAN
FASHION WEEK 米兰时装周
SHANGHAI EXHIBITION CENTER
时间：
2015年10月13-20日
场地：
上海展览中心（友谊会堂）
预计单场参与嘉宾：1000人
主办方：
上海时装周组委会
承办方：
川力企划
协办单位：
上海国际服装服饰中心
上海静工（集团）有限公司
上海展览中心
CHINA’S ONLY PLATFORM WITH
Shanghai International Fashion Showcase
VENUE: FRIENDSHIP HALL@ SHANGHAI EXHIBITION CENTER
• SHANGHAI INTERNATIONAL FASHION SHOWCASE
8
INTERNATIONAL FASHION 汇聚国际一线品牌加盟
SHANGHAI INTERNATIONAL FASHION SHOWCASE
上海时装周国际品牌发布项目概览
TIME:
13-20 OCTOBER, 2015
VENUE:
SHANGHAI EXHIBITION CENTER (FRIENDSHIP
HALL)
NO. OF ATTENDEE: 1000PAX PER SHOW
x
EXTENSIVE
豪华明星阵容
巩俐
周冬雨
吴彦祖
陈乔恩
李晨
李宇春
刘嘉玲
EXTENSIHale Waihona Puke BaiduE 设计师阵容
BLUMARINE FOUNDER 创始人: ANNA MOLINARI
DIESEL ART DIRECTOR: 艺术总监: NICOLA FORMICHETTI DIESEL FOUNDER: 创始人: RENZO ROSSO
A series of Top International Fashion Brands Extensive Celebrities and Designers Lineup Rich Media and Publicity Exposure
中国唯一平台 数场国际时装发布会同期呈现
汇聚国际一线品牌加盟 豪华明星、设计师阵容 强大媒体资源、宣传攻势
STRATEGIC PARTNER 战略合作伙伴 SUPPORTED MEDIA 特邀媒体支持
SHANGHAI INTERNATIONAL FASHION SHOWCASE
上海时装周国际品牌发布项目背景
Shanghai International Fashion Showcase (SIFS) is the key platform of Shanghai Fashion Week held semi-annually at Shanghai Exhibition Center, aiming to introduce more international brands to China. Led by the APAX Group with help from Shanghai Jingan Government, SIFS has successfully enhanced the global influence of Shanghai Fashion week by bringing events and shows of top international fashion brands.
11 MILLION
Fashion Show Brand Cross-over Fashion Show Fashion Show with one main brand and one sub brand 时装秀 跨界时装秀 主副品牌联袂时装秀
PORTS 1961 SS16 Show 宝姿16春夏新品发布
GIAMBATTISTA VALLI FOUNDER 创始人: GIAMBATTISTA VALLI
RICH MEDIA AND PUBLICITY
强大媒体资源和宣传攻势
WHAT’S RESULT OF SIFS 2015 AW？ SIFS 2015 秋冬数据
400 THOUSAND
400 THOUSAND 160 +
FROM SHANGHAI FASHION WEEK 2014 AW, APAX GROUP,
AS SHANGHAI FASHION WEEK’S STRATEGIC PARTNER,
ASSISTS TO DEVELOP SHANGHAI FASHION WEEK
AS THE WORLD'S FIFTH TOP FASHION WEEK.
ORGANIZER:
SHANGHAI FASHION WEEK ORGANIZING COMMITTEE
PROJECT OWNER: APAX GROUP
CO-ORGANIZER: SHANGHAI INTERNATIONAL FASHION CENTRE
SHANGHAI JINGGONG （GROUP）CO., LTD.
上时装周国际品牌发布——Shanghai International Fashion Showcase (SIFS) 作为上海时装周重点项目，一年两 次于上海时装周登陆上海展览中心，携全球知名品牌带来国际顶级时装品牌盛宴。APAX Group携手上海静安政府 作为上海时装周国际品牌发布项目承办方，致力于将上海时装周打造成一场国际成熟品牌的时尚舞台，以SIFS项 目提升上海时装周的国际品牌发布效应，彰显上海国际时尚之都风范。
自上海时装周2014秋冬起，APAX Group作为上海时装周指定战略合作伙伴， 协助将上海时装周打造成
世界第五大时装周。
活AC动TI平VI台TY PLATFORM 活EV动E平NT台PLATFORM
STRATEGIC MEDIA PARTNER 指定战略媒体合作
CO-OP MEDIA 指定合作媒体