瑞士银行 简介About UBS

About UBS's AnalysisPart 1:IntroductionUBS is one of the largest banking and financial services organisations in the world. Headquartered in Zurich and Basel, Switzerland, UBS has offices in more than 50 countries, including all major financial centers, and employs approximately 64,000 people. The operational structure of the Group comprises the Corporate Center and four business divisions: Wealth Management & Swiss Bank, Wealth Management Americas, Global Asset Management and the Investment Bank.Part 2 :Main business1. Wealth Management & Swiss BankThe Wealth Management business unit provides clients in over 40 countries, including Switzerland, with financial advice, products and tools to fit the individual needs. The Retail & Corporate business unit has a leading position across its client segments in Switzerland.2.Wealth Management AmericasWealth Management Americas provides advice-based relationships through financial advisors who deliver a fully integrated set of products and services specifically designed to address the needs of ultra high net worth, high net worth and core affluent individuals and families.3.Global Asset ManagementThe global Asset Management is a large-scale asset manager with businesses diversified across regions, capabilities and distribution channels. It offers investment capabilities and investment styles across all major traditional and alternative asset classes. These include equities, fixed income, currency, hedge fund, real estate, infrastructure and private equity investment capabilities .4.the Investment BankThe Investment Bank provides securities and other financial products and research in equities, fixed income, rates, foreign exchange and precious metals. It also provides advisory services and access to the world's capital markets for corporate and institutional clients, governments, financial intermediaries and alternative asset managers and private investors.Part 3 :The corporate culture1.Diversity is key to UBS’s success.UBS is unwaveringly committed to, and actively works to foster, an inclusive corporate culture. Diversity is an important ingredient to being able to reach out to the clients in a meaningful way. Diversity through the eyes of our executives,employees and communities.2.Leting the differences make a differenceThe diversity of UBS's culture encourages partnership and supports the employees professional and personal ambitions. Open-mindedness, teamwork, honesty and respect are the cornerstones of how everyone work together. It is through this collaboration of differences that are able to help UBS to become more successful.3.Diversity is what moves the business forwardIn short, while diversity is global, the UBS are committed to regional coordination, local adaptation and implementation. The collective success depends on the unique involvement of every UBS employee in every UBS office across the globe. It will further define UBS’s culture, becoming part of everyone’s personal value set.Part 4 :The strategyThe joint efforts of UBS are focused on wealthy investors, institutional and corporate clients, and the domestic Swiss business. Geographically, They aim to be a top tier bank in every growth region.Puting the clients at the center of everything they can do. Treating reputation and people as their most valuable assets. Ensuring discipline and implement best-in-class governance processes. Enhancing structures & processes for further cost and capital efficiency. Building a strong performance-oriented culture. Retaining, developing and hiring the best talent at all levels.Part 5: Conclusion and suggestionAs a one of top investment banking,it should be able to meet the rapidly changing needs of clients and developing new services in capital market . Collectively, they can improved from three aspects:1.BusinessesTransforming the Investment Bank into an integrated and client-focused business. Enhancing Asset Management by focusing on investment performance and overall efficiency.2.GeographiesReinforcing commitment to the leading position in Switzerland. Capture the full value from growth in Asia Pacific and other emerging markets.3.ClientsFurther strengthen the Ultra High Net Worth franchise and increase market share.BY Jason pai(白兵)Ting lee(李婷)Zhengjiang lee(李峥江)November 4 ,2010。