行业数据报告-波士顿咨询：2017年全球奢侈品行业消费者洞察报告
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True-Luxury Global Consumer Insight Antonio Achille, Partner & Managing Director
p y r i g h t © 2014 b y T h e B o s t o n C o n s u l t i n g G r o u p , I n c . A l l r i g h t s r e s e r v e d .
True-Luxury Global Consumer Insight we will address 6 "W" questions
Why now?
Where will growth come from? What will it take to win luxury Consumer? Which luxury segments will drive growth?
What's in for you?
What makes our study unique?
p y r i g h t © 2014 b y T h e B o s t o n C o n s u l t i n g G r o u p , I n c . A l l r i g h t s r e s e r v e d .
Organic growth: 2 / 3 of next decade growth
Last decade growth components 2
Upcoming decade growth components 2
20%
Price
35%
20%
Total growth
Traditional Markets 1 25%
Emerging markets
100%
Volume
Organic growth
(LFL)
40%
Retail expansion . 60%
40%
Volume
25%
100%
Total growth
Traditional markets 1 20%
Price Emerging markets
15%
Organic growth
(LFL)
65%
Retail expansion . 35%
p y r i g h t © 2014 b y T h e B o s t o n C
o n
s
u
l t i n g G r o u p , I n c . A l l r i g h t s r e s e r v e d .
The CONSUMER era
'80s
'90s
'00s
2014 next decade
•Style & Design for elites
•Temple of Desire
•The rise of Global Brands
•Retail as part of Brand experience •"Real estate rush"
•Consumer: engine of top line and margin growth
+Consumer
Design +Brand +Retail
p y r i g h t © 2014 b y T h e B o s t o n C o n s u l t i n g G r o u p , I n c . A l l r i g h t s r e s e r v e d .
True-Luxury Global Consumer Insight we will address 6 "W" questions
Why now?
Where will growth come from? What will it take to win luxury Consumer? Which luxury segments will drive growth?
What's in for you?
What makes our study unique?
p y r i g h t © 2014 b y T h e B o s t o n C o n s u l t i n g G r o u p , I n c . A l l r i g h t s r e s e r v e d .
True-Luxury Consumers talk to you today
Cluster Aspirational Prospects
Rest of the world
Sample (#)
~5 K
~25 K
Ultra Beyond money
Very high High
Core luxury
Avg. yearly spend including cars 1(K €)
<2K € -
60 K € 130 K € 10 K € 3 K €
Avg. 30K €
~10K
~30K