商务英语沟通复习大纲要求

商务英语沟通Business English Communication
Chapter One How to Apply for the Ideal Job(如何申请理想的工作) 本课要点
一．Reading Job Advertisement (解读招聘广告)
As you read , ask yourself these question
1.Do I have the formal qualification required ?
2.Do I have the experience required ?
3.Am I really suited for the job ?
4.What do I know about the employer ?
5.What makes me specially suited for the job ?
二．Analysing a Specific Job Advertisement (分析特定的招聘广告)
三．What to Mention in Your Letter or Email (在求职信件中该写些什么)
四．Attracting an Employer’s Interest (引起招聘者的注意)
五．Hints and Tips (技巧提示)
Here are some good ways to make your application letter stand out:
1.Look for something unusual in your experience or qualifications
2.Make the contents of your letter appropriate for the job
3.Avoid annoying phrases
4.Get someone to read your letter before you send it
NEVER send your first draft !
5.Keep the letter short
6.Mention the organisation
7.Make your letter physically easy to read
* Don’t use handwriting * Use a good quality printer * Use short sentences and paragraphs
* Use plenty of breaks and white space * Use a type or font that can be easily read and use 12-point size * Don’t overuse italics ,bold , underlining or CAPITALS * Use a spell-check programme but don’t rely on that alone. You must also check your letter personally before you send it .
* Don’t use coloured or fancy paper
8.Remember to state which job you are applying for
9.Be realistic
10.Check again
六．Practice Makes Perfect (实践造就完美)
专业词汇
Reputation 名誉声望Professional 专业人员职业运动员Qualification 资格Unpredictability不可预测性Continuity 连续性Candidate 候选人应试者Architect 建筑师Job seeker 求职者
People-orientated 以人为本的Prestige 威望影响力Application letter 求职信Interview 面试采访
Offend 冒犯Summarize 总结概述Demonstrate 证明示范Commitment 承诺保证Innovation 革新Coverage 新闻报道Template 模板Overlook 俯瞰忽视
Chapter Two Resume and the Interview （简历与面试）本课要点
一．The Rasume or Curriculum Vitae (简历)
二．The Essentials（基本要素）
*Full name in Chinese characters and Pinyin. Underline your family name
*Adress
*Telephone Number
*Age, indicated by date of birth
*Gender, indicated by Mr, Mrs, Miss, Ms.
Here are some of the things that can be included if you have them :
*e-mail address
*Fax number
*Photograph
Qualifications : List your qualifications clearly , starting with the highest
Education : List the school and other educational institutions you have attended, again starting with the highest or most recent.
Previous Employment
Skills
Interests and hobbies
Future career
三．Model resume (single-page version)（简历样本）
四．Interview Essentials（面试要点）
五．What Do You Do Now（如何准备）
Times spent in preparation is never wasted. Time wasted is never spent in preparation.
Quite simply, to be totally confident about your chances of success you must know almost everthing there is to know about :
*The company
*The job advertised
*The overall business environment the company operates in
*The business culture of the company
*Existing employees you might know
*Where you might fit into the company
*The salary you might be offered
六．The Big Day (面试当天)
七．What Do I Wear（如何着装）
八．What Questions Will They Ask（面试问题）
九．Be Positive（要积极主动）
十．You Do the Talking (把握表述机会)
十一.Dealing with Negatives at the Interview (正确处理面试中的消极因素)
十二.Strength from Weakness(变不利为有利)
十三.Hints and Tips (技巧提示)
*Names *Eye contact *Sit comfortably
专业词汇
Curriculum vita 个人简历Resume 履历Clerk 文员Coordinator 协调员Turnover 营业额
Orchestra 管弦乐队Martial arts 武术Facility 设备Innovation 革新创新Sector 部门
Annual report 年度报告Trainers 运动鞋Pattern 模式图案Consultancy 咨询公司
Bachelor 学士Master 硕士Doctor (Ph.D)博士
Chapter Three Spoken Business Communication (口头商务沟通) 本课要点
*The first, as always, is to spend as much time as possible on preparation.
*The second is to think carefully about the actual content.
*The third is to practise your presentation.
一.Preparing for the Talk (为演讲准备)
1.The audience
2.The introduction
3.The facts
4.Visual aids
5.Don’t trust the technology
6.The venue
7.The length
8.Be ready for questions
二.Preparing The Content (搜集素材)
1.Structure
*A clear introduction is essential.
*Then you move onto the main part of your presentation.
*Finally, you must have a conclusion.
2.How long shoud your presentation be?
Keep It Short and Simple
三.Practice and Presentation Techniques(练习示范与演讲技巧)
四.Hints and Tips(技巧提示)
1.When you stand up to begin, take your time and try not to appear nervous.
2.Most of the time you will be speaking to people who want to hear what you have to say.
3.Talk to the people in the audience.
4.Be careful about the things you do with your hands when speaking.
5.Don’t just read your speaking notes.
6.Don’t speak too fast.
e only a few, well-chosen, visuals.
8.Pause before you move into the final part of your speech.
9.Don’t run away the minute you have completed your presentation.
五.Practice Makes Prefect(实践造就完美)
专业词汇
Presentation 发言陈述conciseness 简明address 致辞演讲conference 会议协商Technician 技术员Chief Executive Officer 首席执行官layout 布局atmosphere 气氛
Regional sales manager 地区销售经理audio-visual aids 视听辅助工具lectern 讲台
Recruit 征募招聘draft 草图汇票resist 抵抗distraction 注意力分散temptation 诱惑
Conclusion 结论pause 停顿volume 音量书卷eye contact 目光接触眼神交会
Chapter Four Communicating with Colleagues and Customers(同事沟通及客户沟通)本课要点
一.Unspoken Messages (非言语信息)
Here are a few questions to consider about non-verbal communications :
1.How do you think you look?
2.How can you change your clothing message ?
3.What non-verbal communications do you not like ?
4.What assumptions do you make ?
5.Do you make group assumptions ?
二.Friendly Communications(传递好消息)
三.Communicating Sensitively(敏感性沟通)
四.Problem Communications(问题沟通)
五.Hints and Tips(技巧建议)
1.Stay clam
2.Listen
3.Don’t assume
4.Explain clearly
5.Speak clearly
*Do not use jargon.
*Do not use long words where short ones will do.
*Make sure that you speak at a speed that allows people to understand what you are saying.
*Pause frequently.
6.Ask for details
7.Check and respond
8.Close
六.Hearing and Understanding----Achieving Both(倾听与理解----两者兼顾)
七.Action(行动)
1.Do we want the person to decide the action after communicatiion?
2.Do we want the person to take action that we have alreadydecided?
3.Do we understand the effects the action may produce?
八.Checking(核查)
*Ask question.
*Do not make assumptions.
九.Communicating with Bosses(与老板沟通)
“The boss may not always be right,but he or she is always the boss.”
1.Listen
2.Ask for suggestions
3.Lead your ideas into the ideas of the other person
4.Explain clearly
5.Ask for suggestions again
6.Offer to revise
7.Checking
8.Follow up
十.A Fact(忠告)
“Success has many fathers.Failure is an orphan.”
专业词汇
Comment 评论意见potential 可能性潜力context 语境背景phenomenon 现象奇迹
Criminal 罪犯investment adviser 投资顾问district 行政区地区bonus 奖金红利
Dedication 奉献commitment 委托提交initiative 主动权首创精神announcement 宣布通告identification card 身份证embarrassment 尴尬拮据maintenance 维修保持
Reprimand谴责训斥conversation 谈话社交grievance不满委屈jargon行话component 组件
Chapter Five Written Communication（书面沟通）本课要点
一.Composing Your Message(内容组织)
*Take the example of a proposed meeting. It’s no good writing a message saying that a meeting is to be held if you don’t state what is going to be discussed.
*No one will come to your meeting unless you give him or her a good reason why they should attend.
*Unless you state a date and time when a meeting is going to be held people can’t attend.
*Where the meeting is to take place is also vital.
*Who is to be involved is also essential information. People will not come to an event if they do not know that their attendance is expected.
*What is the sequence of events? How will decisions be implemented?
二.Written Forms of Communication(书面沟通的形式)
*Your communication should not include unnecessary information.
*Your communication must have appropriate content.
*Your communication must contain the correct facts.
*Your communication should aviod the use or jargon and unnecessary technical terms.
*Your communication should introduce the purpose and mission of the paper, have an explanatory content and should end with a clear conclusion or recommendation.
*Your communication should always be spell-checked and read by a colleague before it is issued.
三.Let’s Practise(练习)
四.Hints and Tips(技巧建议)
1.Size Matters. Use a 12-point type.
e white space.
3.Read aloud.
专业词汇
Electronic storage 电子储存memo 备忘录sequence 顺序agenda 议程proposal 提议求婚
Biography 传记个人简介quotation 引文报价单recommendation 推荐信bangle 手镯
Pendant 耳环坠子text message 短信international purchasing manager 国际采购经理
Explanatory comment 备注assessment 评价估计payment due 已到期应付款scissor 剪刀删去
Stapler 订书机Cash flow 现金流amateur 爱好者外行sponsorship 赞助
Chapter Six Business Meeting(商务会议)
本课要点
一.Why People Hold Meetings (为何举行会议)
*To communicate policies *To issue instruction *To listen to review *To hold discussions
*To ensure that everyone is aware of what is going on *To review experiences and future action
*T provide written records
二.Meeting Styles (会议风格)
Authoritarian Inclusive Combat Routine Informal
三.Writing the Records of Business Meeting (商务会议纪要)
四.The Disadvantages of a Verbatim Record (逐字逐句的会议记录的缺点)
*They contain full information about when and where the meeting took place.
*They record the names of the people taking part.
*They list people who did not attend.
*They record who made what decision.
*They list points for action.
*They are short and concise.
*They remove duplications.
*They are easy to access and can be held in electronic form.
五.The advantages of a Written Summary (总结性会议纪要的优点)
六.Influence and Power (影响力)
七.Evaluate (评估)
八.After Considerable Discussion (在充分讨论之后)
九.Who Are the Readers of the Minutes(谁将阅读会议纪要)
十.Meeting Minutes (会议纪要)
Keep It Short and Simple What ,Why ,When ,Where ,Who, and How.
十一.More Minutes (更多纪要)
十二.Why Certain Things Are Important (哪些更重要)
*People need to know when the meeting took place. *Be very careful with dates.
*Location *Present *Apologies for Absence.
*Confirmation of Minutes of Previous Meeting. *Note how only the main points.
十三.Hints and Tips (技巧建议)
十四.What’s to Be Discussed (讨论内容)
专业词汇
Syndicate 辛迪加企业联合feedback sessions 反馈会话brainstorming 集体自由讨论accurate 精确的Minutes 会议记录authoritarian 独裁主义者endorsrment 背书combat 战斗争论participant 参与者Insult 侮辱损害routine 例行公事日常工作executive committee 执行委员会reluctant 勉强的Verbatim 逐字的strive 奋斗努力elimination 消除淘汰phoenician 腓尼基人alphabet 字母表Chapter Seven Cross-cultural Business Communications(跨文化商务沟通) 本课要点
一.Is it Possible to Put Culture into Categories (文化分类是可能的吗)
二.Stereotypes and Assumptions (类型和假定)
三.The English Language（英语语言）
四.Hints and Tips(技巧建议)
1.Adopt a culture.
2.What’wrong?
3.Changes
五.Phenomena Which Influence Cultures(影响文化的表现形式)
1.Time and punctuality
2.Formality
3.Attitudes
4.Socialising
5.Gender
六.Direct or Rude(坦率抑或粗鲁)
七.Deference and Interruption(遵从与打断)
八.Politeness(礼貌)
九.European Union of Differences(差异化的欧盟)
十.Diversity and Communication Opportunities(多样性和沟通机会)
十一.Do Some Research(做一些调查准备)
十二.Hints and Tips(技巧提示)
*Be observant.
*Ask for advice.
*Explain your culture.
专业词汇
Executive执行者textile纺织品dialect方言行话category类别范畴assumption假定担任Stereotype陈规vice versa 反之亦然scenario方案phenomena现象奇迹supreme最高的极度的Alcohol酒精gender生产multimillionaire千万富翁hierarchy统治集团inappropriate不恰当的Variation变化estuary港湾border 边境国界diversity差异多样性innovation革新改革
Chapter Eight Crisis Communications 危机沟通本课要点
Your communication skills could make or break the company
一.What Is a Crisis(何为危机)
Real crisis share some common characterristics：
1.The timing is unpredictable.
2.The exact nature of the crisis is difficult to forecast.
3.Events occur wityout warning.
4.More than one problem occurs at the same time.
5.The crisis develops rapidly.
munications play a vital role.
二.Why Is Communication Essential In a Crisis(危机沟通的重要性)
三.Hints and Tips(技巧建议)
1.Act fast
2.Leave the blame.
3.Don’t forget anyone.
四.What Can We Do in Advance(危机前的准备)
Communication is one of the key elements in crisis management.
One good way of beginning to plan is to look at recent media reports of crisis.Ask yourslef:
1.Could this crisis have been forecast in advance?
2.What preparations were made by those affected？
3.Was there a quick response to the crisis?
4.Who was in charge of managing the crisis?
5.Were the media sympathetic or critical of the management of the crisis?
6.How has the crisis affected the images and public preceptions of the organisations involved?
五.The Golden Rules(危机沟通十条黄金准则)
1.Prepare in advance.
No business is safe from s crisis.
*An assessment of the likekly threat.
*Clear identification of responsibility.
*Setting up of the crisis of management tean.
*Practice and exercises.
2.Make sure everyone knows their role.
3.Accept responsibility.
4.Act quickly
municate your position clearly and immediately.
municate regularly.
7.Tell your staff what is happening.
8.Integrate communications into management reaponse
9.Watch out for exhaustion
10.Keep records
六.A Ceisis in Practice.(危机演练)
专业词汇
Inevitable不可避免的encounter 遭遇threat 威胁恐吓legislation法律significant象征Airfreight空运forecast 预测aviation航空exposure暴露priority优先权
Rumours 传闻consequence 推论exhaustion枯竭profile轮廓broadcast广播
Oil tanker 油罐车vulnerability 易损性allegation辩解falsification 伪造篡改specialist专家
Chapter Nine Media Communications 本课要点
一.Information Out(信息发布)
二.Press Release(新闻稿)
三.Press Conferences(新闻发布会)
*chose the venue
*arrange the stage and seating
*make sure that the public addresss system is adequate so that people can hear what is being said *arrange registration
*pay attention to the many administrative matters that must be dealt with
*make sure that you have enough staff available at the event.
四.Press Event(公共宣传活动)
五.Say It with Pictures(用图片说话)
六.Don’t Make It Difficult(为媒体报道提供便捷)
七.The Big Interview(重要专访)
八.Questions and Answers(问与答)
九.Bad Press(负面报道)
Be honest.Don’t tell lies----you will almost always be found out
十.Inward Communication(反向沟通)
十一.Who Can Spesk for You(谁是发言人)
十二.Hints and Tips(技巧建议)
1.Reporters are human.
2.Admit mistakes
3.Build contacts.
专业词汇
Backlash后座newsletter时事通讯integrity 正直keystone主旨presentation介绍Registration注册登记charity慈善团体label实验室implementation 履行salon画廊Nuisance损害minimum 最低限度security抵押品circulation流通dividend股息
Extreme极端institution 制度celebrity名声familiarisation熟知donation捐赠。