国际商务

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Firms help create the global market by offering the same
basic products worldwide
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Classroom Performance System
The shift toward a more integrated and interdependent world economy is referred to as
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Learning objectives
Understand what is meant by the term globalization. Be familiar with the main drivers of globalization. Appreciate the changing nature of the global economy.
a) economic integration
b) economic interdependency c) globalization d) internationalization
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The Globalization Of Production
The globalization of production refers to the sourcing of goods and services from locations around the globe to take advantage of national differences in the cost and quality of factors of production like land, labor, and capital Companies compete more effectively by lowering their
The Globalization Of Markets
Falling trade barriers make it easier to sell internationally The tastes and preferences of consumers are converging on some global norm
Understand the major arguments in the debate over the
impact of globalization. Appreciate how the process of globalization is creating opportunities and challenges for business managers.
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Classroom Performance System
Firms that are involved in international business tend to be
a) large b) small c) medium-sized d) large, small, and medium-sized
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The World Is Flat
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Consider whether the shift toward a more integrated and interdependent global economy is a good thing. Discuss the shift from the eyes of the consumer, the worker, the
Chapter 1
Globalization
Opening Case: Flat Panel Televisions and the Global Economy
How international business has affected us in our day so far.
An American
company and the environmentalist.
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There are many advantages of globalization. From a broad perspective, globalization creates economic
activity (which stimulates economic growth), creates jobs, raises income levels and provides consumers with more choices in regard to the products and services that are available to them. From the perspective of an individual firm, globalization has the potential to increase revenues (through expanded market potential), drive down costs (through additional economies of scale) and boost profits.
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However, critics argue that globalization destroys manufacturing jobs in wealthy countries and contributes to pollution. Critics argue that falling trade barriers allow firms in industrialized countries to move their manufacturing activities offshore to countries where wage rates are much lower. Critics also argue that globalization encourages firms from advanced nations to move manufacturing facilities offshore to less developed countries to avoid the more stringent pollution controls in place in their home countries.
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b): This is a difficult question. Some students might argue that the outsourcing of medical procedures to nations where salaries of medical professional are lower clearly benefits consumers. However, other students might suggest that the level of care in countries such as India may not be up to the standards found in the United States, and that the process takes some control out of the hands of the consumers. Certainly, health care professionals in the United States see the outsourcing trend in a negative light, however, medical insurance
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Read the Country Focus “Outsourcing American Healthcare,” then answer the following questions: a) A decade ago the idea that medical procedures might move offshore was unthinkable. Today it is a reality. What trends have facilitated this process? b) Is the globalization of health care good or bad for patients? c) Is the globalization of health care good or bad for the American economy? d) Who might benefit from the globalization of health care? Who might lose? e) Do you think that the U.S. government should rቤተ መጻሕፍቲ ባይዱstrict the outsourcing of medical work to developing nations? What if physicians in those countries are certified by U.S. medical institutions?
overall cost structure or improving the quality or functionality of their product offering
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Classroom Performance System
The merging of historically distinct and separate national markets into one huge global marketplace is known as a) global market facilitation b) cross-border trade c) supranational market integration d) the globalization of markets
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What Is Globalization?
The world is moving away from self-contained national economies toward an interdependent, integrated global economic system Globalization refers to the shift toward a more integrated and interdependent world economy Globalization has two facets: 1) the globalization of markets 2) the globalization of production
cheaper alternatives. The cost to repair a leaky heart
valve in India is about $10,000 including airfare, while in the U.S. the same surgery could cost $60,000.
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ANSWER a): Advances in technology are a primary key to making the outsourcing of medical work possible in recent years. In particular, the Internet makes it possible to quickly transmit large amounts of data to countries such as India where the information can be processed and returned. In addition, the high cost of medical care in countries like the U.S. is prompting people to consider
In many industries, it is no longer meaningful to talk
about the “German market” or the “American market” Instead, there is only the global market
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The Globalization Of Markets
The globalization of markets refers to the merging of historically distinct and separate national markets into one huge global marketplace
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