电子商务课件英文版
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电子商务英语介绍PPT课件
9
O2O
• 是指将线下的商务机会与互联网结合，让互联网 成为线下交易的前台 Connect offline business opportunity with Internet, let the Internet become a foreground of offline business
• 一种观点是，一家企业能兼备网上商城及线下实 体店两者，并且网上商城与线下实体店全品类价 格相同 O2O is a company both have E-store and physical store
E-Commerce
Gloria
1
Electronic commerce
• Definition • “e-commerce ”or “EC” • buying and selling of products or
services over electronic systems such as the Internet and other computer nshopping of C to C is a form of electronic commerce where a consumer places bid and other buys it. Here the websites acts an intermediate for the business .Example for such sites is Taobao.
• 也有另一种观点，o2o是b2c的一种特殊形式o2o is a special form of b2c
10
Impact of E-Commerce
• For the business： it is provides easier way to market a particular product at low cost and also the product easily reaches the global market.
O2O
• 是指将线下的商务机会与互联网结合，让互联网 成为线下交易的前台 Connect offline business opportunity with Internet, let the Internet become a foreground of offline business
• 一种观点是，一家企业能兼备网上商城及线下实 体店两者，并且网上商城与线下实体店全品类价 格相同 O2O is a company both have E-store and physical store
E-Commerce
Gloria
1
Electronic commerce
• Definition • “e-commerce ”or “EC” • buying and selling of products or
services over electronic systems such as the Internet and other computer nshopping of C to C is a form of electronic commerce where a consumer places bid and other buys it. Here the websites acts an intermediate for the business .Example for such sites is Taobao.
• 也有另一种观点，o2o是b2c的一种特殊形式o2o is a special form of b2c
10
Impact of E-Commerce
• For the business： it is provides easier way to market a particular product at low cost and also the product easily reaches the global market.
英文版 电子商务(部分) EC712精品PPT课件
4 Managing Costs(成本管理)
➢ Total cost of ownership(花费总成本) -Includes costs of hardware, software,
design work outsourced, and salaries ➢ Change management(变动管理)
EC LOGO
Planning Electronic Commerce Initiatives (cont.)
1 Identifying Objectives(设定目标)
Businesses undertake electronic commerce initiatives for a wide variety of reasons.
-Process of helping employees cope with changes ➢ Opportunity costs(机会成本)
-Lost benefits from an action not taken
EC LOGO
Planning Electronic Commerce Initiatives (cont.)
needs
EC LOGO
Planning Electronic Commerce Initiatives (cont.)
2 Linking Objectives to Business (continued)
Improving after-sale service and support ➢ Purchasing products and services ➢ Managing supply chains ➢ Operating auctions ➢ Building virtual communities and Web portals
➢ Total cost of ownership(花费总成本) -Includes costs of hardware, software,
design work outsourced, and salaries ➢ Change management(变动管理)
EC LOGO
Planning Electronic Commerce Initiatives (cont.)
1 Identifying Objectives(设定目标)
Businesses undertake electronic commerce initiatives for a wide variety of reasons.
-Process of helping employees cope with changes ➢ Opportunity costs(机会成本)
-Lost benefits from an action not taken
EC LOGO
Planning Electronic Commerce Initiatives (cont.)
needs
EC LOGO
Planning Electronic Commerce Initiatives (cont.)
2 Linking Objectives to Business (continued)
Improving after-sale service and support ➢ Purchasing products and services ➢ Managing supply chains ➢ Operating auctions ➢ Building virtual communities and Web portals
电子商务英语课件1
• Some researchers define a fourth category of electronic commerce, called consumerto-consumer (or C2C), which includes individuals who buy and sell items among themselves.
• All of these communication, control, and transaction-related activities have become important parts of electronic commerce. Some people include these activities in the B2B category; others refer to them as underlying or supporting business processes.
To understand these categories better, consider a company that manufactures stereo speakers. The company might sell its finished product to consumers on the Web, which would be B2C electronic commerce.
学习指导 电子商务在现代生活中的位置越来越重
要，它的出现不仅为企业提供了创造效益的 平台，而且也极大的方便了用户的使用，逐 渐成为商务活动中占主导位置的形式。随着 计算机及通信技术的发展，为电子商务发展 提供了更加广阔的空间。
本章主要介绍了以下内容： • 什么是电子商务 • 电子商务的类型 • 电子商务的发展 • ·com的繁荣、破灭和重生 • 电子商务的优势 • 电子商务的劣势
电子商务讲解课件(英文)Lecture
Customer service
Effective channels for customers to get help and resolve issues.
03
E-commerce Businesses
Marketplace
Marketplace Amazon Alibaba eBay
A platform that brings together buyers and sellers to facilitate transactions.
A crowdfunding platform that allows individuals or groups to raise funds for personal causes or charitable
projects.
Airbnb
A peer to peer e-commerce platform that allows
01
02
03
起始阶段
20世纪90年代初，电子商 务出现，以静态网页展示 产品信息。
发展阶段
20世纪90年代末至21世 纪初，电子商务平台兴起 ，在线购物逐渐普及。
成熟阶段
21世纪中期至今，移动支 付、社交电商、跨境电商 等多元化模式涌现。
Types of E-commerce
01
02
03
04
B2B (Business-to-Business) ：企业与企业之间的电子商务
Bitcoin, Ethereum, etc., used for secure, decentralized transactions.
Delivery and Logistics
In-store pickup
Effective channels for customers to get help and resolve issues.
03
E-commerce Businesses
Marketplace
Marketplace Amazon Alibaba eBay
A platform that brings together buyers and sellers to facilitate transactions.
A crowdfunding platform that allows individuals or groups to raise funds for personal causes or charitable
projects.
Airbnb
A peer to peer e-commerce platform that allows
01
02
03
起始阶段
20世纪90年代初，电子商 务出现，以静态网页展示 产品信息。
发展阶段
20世纪90年代末至21世 纪初，电子商务平台兴起 ，在线购物逐渐普及。
成熟阶段
21世纪中期至今，移动支 付、社交电商、跨境电商 等多元化模式涌现。
Types of E-commerce
01
02
03
04
B2B (Business-to-Business) ：企业与企业之间的电子商务
Bitcoin, Ethereum, etc., used for secure, decentralized transactions.
Delivery and Logistics
In-store pickup
电子商务英文版最新课件ec13_ppt_ch05_accessible
Table 5.3 Customer and Merchant Perspectives on the Different Dimensions of E-Commerce Security (1 of 2)
Dimension Integrity
Customer’s Perspective
Has information I transmitted or received been altered?
– E-signatures – Multi-factor authentication – Fingerprint identification
• Three key points of vulnerability in e-commerce environment: – Client – Server – Communications pipeline (Internet communications channels)
Figure 5.2 A Typical E-Commerce Transaction
• Low-cost web attack kits • Online credit card fraud • Underground economy marketplace
What Is Good E-Commerce Security?
• To achieve highest degree of security – New technologies – Organizational policies and procedures – Industry standards and government laws
Availability
Customer’s Perspective Can someone other than the intended recipient read my messages?
电子商务-英文版PPT
What is e-business
News
• Alibaba Group Holding Ltd., China's largest ecommerce company, broke its oneday sales record on 11.11. • Taobao and Tmall, Alibaba's two main plat forms, topped 571.12 billion yuan in the 24hour period.
E-bussiness in our job
• More efficient • More convenient • More jobs and opportunities
Bad equality Bad delivery Be cheated …………….
Competition
IN T
In the competition among e-business companies, we are both spectators(观 众)and participators. Maybe we are winners and losers as well.
E-business
• B2BMoຫໍສະໝຸດ elsbusinesssaler
retailer
business
E-business
• B2B
Models
business
directly
business
E-Business in Our Daily Life
E-business
• B2C
Models
Shopping Online
ed
E-business
电子商务英文版最新课件ec13_ppt_ch04_accessible
tracking
Engage customers in conversations Execute a transaction
Accumulate customer information
On-site blog; user forums
Shopping cart/payment system
Customer database
Imagine Your E-Commerce Presence (1 of 3)
• What’s the idea? The vision includes: – Mission statement – Target audience – Intended market space – Strategic analysis – Marketing matrix – Development timeline – Preliminary budget
Business Objective SysБайду номын сангаасem Functionality
Display goods
Digital catalog
Provide product information
Product database
Personalize/customize Customer on-site
product
Figure 4.6(A) Logical Design for a Simple Website
Figure 4.6(B) Physical Design for a Simple Website
Product and inventory levels, supplier ID and contact, order quantity data by product
电子商务英语课件 ppt
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B2C e-commerce transactions are typically low volume, with high margins, and involve the exchange of goods and services that are tailored to the specific needs of consumers.
Data Privacy Policies
Policies that outline how an e-commerce business collects, uses, and shares customer data, ensuring compliance with privacy laws and regulations.
Security Measures
Measures taken to protect e-commerce systems from unauthorized access and malicious attacks, including firewalls, encryption, and regular security audits.
In the B2C model, businesses use e-commerce websites or mobile applications to market and sell their products to consumers.
C2C is a model where individuals sell goods and services directly to other individuals. It involves the buying and selling of used goods, collectibles, and services online.
B2C e-commerce transactions are typically low volume, with high margins, and involve the exchange of goods and services that are tailored to the specific needs of consumers.
Data Privacy Policies
Policies that outline how an e-commerce business collects, uses, and shares customer data, ensuring compliance with privacy laws and regulations.
Security Measures
Measures taken to protect e-commerce systems from unauthorized access and malicious attacks, including firewalls, encryption, and regular security audits.
In the B2C model, businesses use e-commerce websites or mobile applications to market and sell their products to consumers.
C2C is a model where individuals sell goods and services directly to other individuals. It involves the buying and selling of used goods, collectibles, and services online.
电子商务英文版最新课件ec13_ppt_ch01_accessible
Assessing E-Commerce (1 of 2)
• Stunning technological success • Early years a mixed business success
– Few early dot-coms have survived – Online sales growing rapidly • Many early visions not fulfilled – Price dispersion – Information asymmetry – New intermediaries
Uber: The New Face of E-Commerce?
• Class Discussion – Have you used Uber or any other on-demand service companies? – What is the appeal of these companies for users and providers? – Are there any negative consequences to the increased use of on-demand services like Uber and Airbnb?
Assessing E-Commerce (2 of 2)
• Other surprises – Fast-follower advantages – Start-up costs – Impact of mobile platform – Emergence of on-demand e-commerce
1.2 Define e-commerce, understand how e-commerce differs from ebusiness, identify the primary technological building blocks underlying ecommerce, and recognize major current themes in e-commerce.
电子商务(全套英文版662页PPT课件)
virtual (pure-play) organizations Organizations that conduct their business activities solely online
click-and-mortar (click-and-brick) organizations Organizations that conduct some e-commerce activities, usually as an additional marketing channel
consumers, and society. 10. List and describe the major limitations of EC.
2020/12/16
1-3
Electronic Commerce: Definitions and Concepts
electronic commerce (EC)
2020/12/16
1-4
Electronic Commerce: Definitions and Concepts
MAJOR EC CONCEPTS
Pure Versus Partial EC EC Organizations
brick-and-mortar (old economy) organizations Old-economy organizations (corporations) that perform their primary business offline, selling physical product
intranet An internal corporate or government network that uses Internet tools, such as Web browsers, and Internet protocols
click-and-mortar (click-and-brick) organizations Organizations that conduct some e-commerce activities, usually as an additional marketing channel
consumers, and society. 10. List and describe the major limitations of EC.
2020/12/16
1-3
Electronic Commerce: Definitions and Concepts
electronic commerce (EC)
2020/12/16
1-4
Electronic Commerce: Definitions and Concepts
MAJOR EC CONCEPTS
Pure Versus Partial EC EC Organizations
brick-and-mortar (old economy) organizations Old-economy organizations (corporations) that perform their primary business offline, selling physical product
intranet An internal corporate or government network that uses Internet tools, such as Web browsers, and Internet protocols
电子商务英文版最新课件ec13_ppt_ch09_accessible
• Vision: – Earth's biggest selection, lowest prices, most customercentric
• Business model: – Retail, Third-Party Merchants, and Amazon Web Services
• Financial analysis: – Continued explosive revenue growth, profitable
ห้องสมุดไป่ตู้
What’s New in Online Retail
• Retail mobile e-commerce exploding • Social networks experiment with social e-commerce • Local e-commerce skyrockets to over $40 billion • Online retail still the fastest growing retail channel • Selection of goods increases, includes luxury goods • Specialty retail sites show rapid growth • New subscription-based model for online retailing • Big data used for predictive marketing
The Retail Industry
• 7 segments (clothing, durable goods, etc.) – For each, uses of Internet may differ ▪ Information vs. direct purchasing
• Business model: – Retail, Third-Party Merchants, and Amazon Web Services
• Financial analysis: – Continued explosive revenue growth, profitable
ห้องสมุดไป่ตู้
What’s New in Online Retail
• Retail mobile e-commerce exploding • Social networks experiment with social e-commerce • Local e-commerce skyrockets to over $40 billion • Online retail still the fastest growing retail channel • Selection of goods increases, includes luxury goods • Specialty retail sites show rapid growth • New subscription-based model for online retailing • Big data used for predictive marketing
The Retail Industry
• 7 segments (clothing, durable goods, etc.) – For each, uses of Internet may differ ▪ Information vs. direct purchasing
电子商务英文版最新课件ec13_ppt_ch12_accessible
Basic Definitions
• B2B commerce: – All types of computer-enabled inter-firm trade – Before Internet, B2B transactions called trade or procurement process
Types of Procurement (2 of 2)
• Procurement is highly information intensive and labor intensive – Requires managing information among many corporate systems – Involves over 1 million U.S. workers
12.1 Discuss the evolution and growth of B2B e-commerce, as well as its potential benefits and challenges.
12.2 Understand how procurement and supply chains relate to B2B e-commerce.
• B2B e-commerce will grow to 51% of total U.S. inter-firm trade by 2020
• Private industrial networks continue to play dominant role in B2B
• Non-EDI B2B e-commerce most rapidly growing type of e-commerce
• B2B e-commerce: – The portion of B2B commerce enabled by the Internet
电子商务英文版最新课件ec13_ppt_ch02_accessible
• Market opportunity typically divided into smaller niches
4. Competitive Environment
• “Who else occupies your intended marketspace?” – Other companies selling similar products in the same marketspace – Includes both direct and indirect competitors
E-Commerce Business Models
• Business model – Set of planned activities designed to result in a profit in a marketplace
• Business plan – Describes a firm’s business model
• E-commerce business model – Uses/leverages unique qualities of Internet and Web
Eight Key Elements of a Business Model
1. Value proposition 2. Revenue model 3. Market opportunity 4. Competitive environment 5. Competitive advantage 6. Market strategy 7. Organizational development 8. Management team
B2C Business Models
• E-tailer • Community provider (social network) • Content provider • Portal • Transaction broker • Market creator • Service provider
4. Competitive Environment
• “Who else occupies your intended marketspace?” – Other companies selling similar products in the same marketspace – Includes both direct and indirect competitors
E-Commerce Business Models
• Business model – Set of planned activities designed to result in a profit in a marketplace
• Business plan – Describes a firm’s business model
• E-commerce business model – Uses/leverages unique qualities of Internet and Web
Eight Key Elements of a Business Model
1. Value proposition 2. Revenue model 3. Market opportunity 4. Competitive environment 5. Competitive advantage 6. Market strategy 7. Organizational development 8. Management team
B2C Business Models
• E-tailer • Community provider (social network) • Content provider • Portal • Transaction broker • Market creator • Service provider
电子商务讲解课件(英文)Lecture
电商将来会发展成什么样子？
新兴技术
AI、大数据、区块链等技术将在 电商中发挥重要作用。
增强现实
AR技术将允许顾பைடு நூலகம்通过手机或VR 眼镜检查产品，提高顾客决策的 科技化和趣味性。
可持续性
电商行业将更加关注社会和环境 可持续性，探索新的商业模式和 价值观。
总结
1 主要概念回顾
电子商务是通过互联网和计算机网络等技术手段实现的商务活动。它分为B2C、B2B、C2C、 移动电子商务和社交电商等类型。
4
移动电商
是通过移动设备上的应用程序进行电商活动。
5
社交电商
是通过社交媒体进行电商活动，例如推特促销和抖音小店。
如何建立电商网站？
网站设计
需要一个美观易用的网站，可 以吸引用户并提高销售量。
平台选择
需要权衡因素，如费用、易用 性、可扩展性、营销功能等， 才能选择适合自己的平台。
支付系统
需要一个安全而方便的支付系 统，以便顾客付款并完成购物。
电子商务讲解课件
欢迎来到电子商务讲解课件！在这里，我们将深入探究电子商务的定义、历 史、不同类型、网站设计、市场营销、履行与客户服务、未来挑战等。
什么是电子商务？
定义
电子商务（E-commerce）是指通过互联网和计算机网络等技术手段实现的商务活动。
历史
从20世纪90年代开始，电子商务就逐渐发展成为一个全球性的行业。到2021年，全球电子商 务零售额将达到4.9万亿美元。
如何进行电商履行与客户服务？
订单处理和运输
需要快速、高效地处理订单，并提供可靠和安 全的物流服务。
退换货
需要为顾客提供方便的退货和换货服务，以提 高客户满意度。
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■ow economic forces have created a business environment s fostering the second wave of electronic commerce
(4) How businesses use value chains and SWOT analysis to identify electronic commerce opportunities
The Second Wave of Electronic Commerce
EC | Electronic Commerce:
〔The Second Wave (cont.)
1 Electronic commerce and Electronic business
♦ Electronic business (e-business)-broader sense
椅In the 2000 to 2003 period, many industry observers were writing obituaries（t卜告）for electronic commerce. Just as the unreasonable expectations for immediate success fueled the high expectations during the boom years, overly gloomy news reports colored perceptions during this time.
•Term used interchangeably with e-commerce
•The transformation of key business processes through the use of
Internet technologies (IBM's definition)
)
♦ Electronic commerce (e-commerce)-narrower sense
Chapter 1
Introduction to Electronic Commerce
EC Contents of Chapter^
Electronic Commerce: The Second Wave
Business Models, Revenue Models, and Business Processes
(1) What electronic commerce is and how it is experiencing a second wave of growth with a new focus on profitability
(2) Why companies now concentrate on revenue models a analysis of business processes instead of business model they undertake electronic commerce initiatives
• From humble beginnings in the mid-1990s, electronic commerce
grew rapidly until 2000, when a major downturn occurred.
椅 Many people have seen news stories about the "dot・com boom,^ followed by the "dot・com bursf or the "dot・bomb.”
Conteห้องสมุดไป่ตู้ts
Electronic commerce and Electronic business o Categories of Electronic Commerce o The Development and Growth of E-Commerce . o.The dot-com boom, bust, and rebirth
(5) The international nature of electronic commerce and the challenges that arise in engaging in electronic commerce on a global scale
1.1
ELECHtONIC COMMERCE
Economic Forces
Commerce
entifying Electronic Commerce opportunities
ternational Nature of Electronic Commerce
EC--------------
Learning Objectives:
—-In this chapter, you will learn about:----------
• Beginning in 2003, with the general economy still in the doldrums,
electronic commerce began to show signs of new life.
Companies that had survived the downturn were not only seeing
•shopping on the part of the Internet called the World Wide Web
growth in sales again, but many of them were showing profits. 椅Although the rapid expansion and high levels of investment of
the boom years are not likely to be repeated, the second wave of electronic commerce is well under way.
(4) How businesses use value chains and SWOT analysis to identify electronic commerce opportunities
The Second Wave of Electronic Commerce
EC | Electronic Commerce:
〔The Second Wave (cont.)
1 Electronic commerce and Electronic business
♦ Electronic business (e-business)-broader sense
椅In the 2000 to 2003 period, many industry observers were writing obituaries（t卜告）for electronic commerce. Just as the unreasonable expectations for immediate success fueled the high expectations during the boom years, overly gloomy news reports colored perceptions during this time.
•Term used interchangeably with e-commerce
•The transformation of key business processes through the use of
Internet technologies (IBM's definition)
)
♦ Electronic commerce (e-commerce)-narrower sense
Chapter 1
Introduction to Electronic Commerce
EC Contents of Chapter^
Electronic Commerce: The Second Wave
Business Models, Revenue Models, and Business Processes
(1) What electronic commerce is and how it is experiencing a second wave of growth with a new focus on profitability
(2) Why companies now concentrate on revenue models a analysis of business processes instead of business model they undertake electronic commerce initiatives
• From humble beginnings in the mid-1990s, electronic commerce
grew rapidly until 2000, when a major downturn occurred.
椅 Many people have seen news stories about the "dot・com boom,^ followed by the "dot・com bursf or the "dot・bomb.”
Conteห้องสมุดไป่ตู้ts
Electronic commerce and Electronic business o Categories of Electronic Commerce o The Development and Growth of E-Commerce . o.The dot-com boom, bust, and rebirth
(5) The international nature of electronic commerce and the challenges that arise in engaging in electronic commerce on a global scale
1.1
ELECHtONIC COMMERCE
Economic Forces
Commerce
entifying Electronic Commerce opportunities
ternational Nature of Electronic Commerce
EC--------------
Learning Objectives:
—-In this chapter, you will learn about:----------
• Beginning in 2003, with the general economy still in the doldrums,
electronic commerce began to show signs of new life.
Companies that had survived the downturn were not only seeing
•shopping on the part of the Internet called the World Wide Web
growth in sales again, but many of them were showing profits. 椅Although the rapid expansion and high levels of investment of
the boom years are not likely to be repeated, the second wave of electronic commerce is well under way.