logo的意义及设计理念

"victory", for the common
gesture as people say victory, the representation of •Nike is one of the bestknown logos of the world.
•We can usually see in the ads the logo of Nike
is covered with a dragon, and the
uniqueness of its brand has won for a huge market space for itself.
• Youth is our capital ,
• so we have passion and ambition ,
“Swoosh Logo”, describing the
running speed as flying. The mark is like sound track and abstraction of
sneakers.
nike
•The logo is also Baidu Nhomakorabeahe first
letter of the word
The logo visually puts "huaxia" and "bank" together, as well as "culture" and "
modernization ". Its trend of taking-off shows
that Huaxia bank is based on the five-
Huaxia Bank The logo, with red as the basic
color, brushes itself as a
Dragon for the prototype, making it deliver more Chinese characteristics, and fully display the huaxia bank culture. The internal part is a credit card model, which shows the modern management.of huaxia bank.
Principles of logo design
• function (功用性) • Identification（识别性） • Significance（显著性） • Diversity（多样性）
• Artistry（艺术性）
• Accuracy（准确性）
• The process of logo design
1.Grasp the characteristics and stress the
importance.
2. The logo should be identical with the
object,and avoid contradictory .
3. You should consider the consumer
• we believe we can succeed !!!
what’s logo?
Logo is a printed design or symbol that a company or institution uses to highlight its products or services and distinguish its products or services from others’.
• research and analysis(市场调研与分析)
• elements mining and improvement(要素挖
掘与提升)
• design and development(设计与开发)
• logo amendment(标志修正)
The problems of attention
thousand-year culture of China to realise the
ambition of becoming an international commercial Bank.
Nowadays almost all Banks regard coin
as their logo, however, only Huaxia bank
psychology.
4.The logo should be succinct and has a
moral .
•
NIKE
NIKE
•Nike is a familiar American brand. Its logo is a small hook, modelling concise, as urgent as the lightning, give us the feeling of speed and explosive. Nike usually called it
Team fourth : dancing
Content
1.Logo’s conception
2. The principles of Logo design 3.The process of logo design
4.The problems of attention
5. Case study
instead of the name.
•Its logo impresses consumers deeply and it
has brought great wealth to Nike by brand effect.
Huaxia Bank
Now let us introduce a
domestic enterprise brand,