BEC高级口语真题汇总

Part 2

Company Growth 公司发展题

Company growth: the importance to a company of controlling expansion

Company Growth: how to decide when it is the right time for a business to expand

Company Growth: how to ensure that company growth proceeds at the optimum rate

Career 职业题

Staff development: the importance to a company of developing effective career plans for staff HR人事题

Recruitment: how to ensure that the advertising of job vacancies is effective

Personal skills: how to motivate employees to achieve their full potential

Personnel management: the importance to a company of having well-motivated staff

Staff relations: the importance of a company providing a range of facilities for all staff Recruitment: how to ensure that the best candidate for a post is selected

Personnel Management: the importance of providing employees with clear job descriptions Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performance

Staff Development: how to administer a staff budget effectively

Time Management 时间管理题

Time management: the importance of planning work time effectively

Time Management: how to manage a heavy workload effectively

Training 培训题

Staff Training: how to evaluate the effectiveness of company training programmes

Sales & Marketing 营销题

Marketing : how to ensure that agents maintain a high level of effectiveness when representing a company

Sales: how to ensure that price levels for new products are set appropriately

Market research: the importance of finding out about customers’ habits and attitudes

Financial planning: the factors involved in deciding on appropriate pricing strategies Marketing: the importance of advertising slogans in promoting a brand or product

Adver tising: how to select a suitable agency to handle a company’s advertising

Product promotion: how to make effective use of the media when promoting a new product or service

Marketing: the importance to a company of offering its products on the world-wide web

Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture

Sales: the importance of brand image in ensuring that products or services sell well Customer Service客服题

Customer relations: the importance of making customers feel valued

Customer relations: the importance to a company of reliable customer opinions of products Customer service: the importance of providing an effective after-sales service for customers Communication 交流题