公共关系基础模拟试题四及复习资料

合集下载

公共关系(1)

公共关系（1）1. 【单选题】1、公共关系在我国有（）的发展史？ [单选题] *A、20年(正确答案)B、30年C、40年D、50年2. 【单选题】2、从2003年起，正式将每年的（）定为中国公关人自己的节日？[单选题] *A、10月1日B、11月11日C、12月20日(正确答案)D、元月1日3. 【单选题】3、公共关系一词源于英文PublicRelations的中文译名。

Public意为“公共的”、“公开的”、“公众的”，Relations即“关系”之意，英文缩写为PR，也可译为“公众关系”、群众关系”，或被简称为（） [单选题] *A、关系B、公关(正确答案)C、公众D、群众4. 【单选题】4、所谓公共关系就是（）为了协调自身利益和社会利益，以良好的组织形象为核心目标，围绕着一系列科学的计划，通过各种传播手段来建立和维系组织与社会公众之间的相互了解、相互信任、相互合作的关系，协调组织内外的各种矛盾，进而创造组织活动的最佳环境的过程。

[单选题] *A、群众组织B、社会组织(正确答案)C、公众组织D、企业组织5. 【单选题】5、1997年，美国博雅公共关系公司对公共关系做了最新的诠释：“公共关系即是认知管理”。

而所谓认知管理，是指通过管理（）对事物、企业或者个人的看法，来使他们改变行为方式及决策，最终获取他们的认同。

[单选题] *A、大众B、群众C、公关D、公众(正确答案)6. 【单选题】6、公共关系状态是指一个组织所处的社会关系状态和（）状态。

[单选题] *A、社会舆论(正确答案)B、社会组织C、企业管理D、公共关系传播7. 【单选题】7、组织的社会关系状态是指（）与其相关的社会公众之间相互交往和共处的情形和状态。

[单选题] *A、企业B、社会C、公众D、组织(正确答案)8. 【单选题】8、组织的公众舆论状态是指（）舆论对组织评价的情形和状态。

[单选题] *A、企业B、社会C、公众(正确答案)D、组织9. 【单选题】9、公共关系活动可以分为日常性公共关系活动和（）公共关系活动。

公共英语四级考试复习资料练习试题

公共英语四级考试复习资料练习试题等级考查的能力建立在“交际语言行为模式”上，重点考查考生的交际能力。

各个级别标准均从级别描述、语言知识(含语法知识和词汇)和语言运用(含互动能力、接受能力和产出能力)三个方面定位。

下面，为大家搜索整理的2017年公共考试复习资料练习试题，希望能给大家带来帮助!更多精彩内容请及时关注我们!第一部份：Dialogues /monologues:1、You can tell they lived during the Depression.这个句子中"tell”是断定的意思，常常把它的意思与(告知、告诉)联系在一起，脑子便转不过弯来。

翻译为：你可以断定他们生活在那时的大萧条期。

2、He really knows how to bring a person out.“bring a person out.”是“鼓励一个人的”的意思。

翻译为：他非常善于鼓励别人/使别人振作起来。

例：to bring sb……out意思为：to make someone feel more comfident, happy, and friendly /使某人更加自信、开朗。

3、He looks like his fun to be with.翻译为：他看起来是个很有意思的人。

或，和他在一起应该会很有意思。

4、Since we’re going to recruit some staff so that we can get our new school going in time.这里的since, 和so that 是基于……原因的意思.根据意思将其译成：届时……将……以便……翻译为：届时我们将聘请一些工作人员以便使我们的新学校及时开学。

5、Would you address character description for the commercial and industrial arts staff?翻译为：你能够给商业与工艺美术的职员讲讲特征描述吗? arts跟前面的commercial and indutrial连在一起看，而非与后面的staff:(the commercial and industrial arts) staff.6、There are a number of other positions to consider.“A number of”换成“a lot of”或者是“a great many”行不行，为什么?可以换成a lot of或a great many of,因为position是可数名词。

4级模拟试题

4级模拟试题一、听力理解Section A1. 根据对话，男士为什么迟到了？A) 交通堵塞B) 闹钟没响C) 忘记时间D) 找不到地点2. 女士在对话中提到了什么活动？A) 看电影B) 去图书馆C) 参加派对D) 健身Section B3. 根据短文，哪个部门最近很忙？A) 市场部B) 财务部C) 人力资源部D) 研发部4. 短文中提到的项目预计何时完成？A) 一个月内B) 两个月内C) 三个月内D) 四个月内Section C5. 演讲者在演讲中主要讨论了什么主题？A) 环境保护B) 教育改革C) 科技发展D) 社会公平6. 演讲者提到了哪个国家作为例子？A) 美国B) 中国C) 英国D) 澳大利亚二、阅读理解Passage 1In recent years, the popularity of online education has surged. According to a recent survey, more than half of the students prefer online courses over traditional classroom settings. This trend has been attributed to the flexibility and convenience that online education offers. However, there are also concerns about the quality of education and the lack of interaction between students and teachers.Questions:7. What is the main reason for the surge in online education?A) Cost-effectivenessB) Flexibility and convenienceC) Better quality of educationD) Greater availability of courses8. What is the concern regarding online education?A) Technical difficultiesB) High costC) Quality of educationD) Lack of student participationPassage 2The use of renewable energy sources has been on the rise globally. Governments and private sectors are investing heavily in solar, wind, and hydroelectric power. Despite the initial costs, the long-term benefits of using renewable energy are significant. It not only reduces reliance on fossil fuels but also helps in reducing greenhouse gas emissions.Questions:9. What is the main advantage of renewable energy?A) Low initial costB) Long-term cost savingsC) High energy outputD) Wide availability10. What is the environmental benefit of using renewable energy?A) Increased biodiversityB) Reduced greenhouse gas emissionsC) Improved air qualityD) All of the above三、完形填空The internet has revolutionized the way we communicate and access information. It has made our lives more convenient and has opened up new opportunities for learning and business. However, with the growth of the internet, there are also concerns about privacy and security. It is important to be aware of the potential risks and take necessary precautions to protect our personal information.11. The internet has changed our lives in many ways, making them ______.A) more difficultB) more convenientC) less interestingD) more challenging12. As the internet grows, we need to be ______ about our privacy.A) concernedB) indifferentC) ignorantD) confused四、翻译将下列句子从中文翻译成英文：13. 随着科技的发展，我们的生活变得越来越便利。

《公共关系基础》模拟试卷四部分试题有答案,可在个人中心下载《公共关系基础部分试题答案.doc》

《公共关系基础》模拟试卷四（满分100分，考试时间90分钟）姓名___________学号__________成绩_________一、填空（每空格0.5分，共10分）1、公共关系活动是指一个组织为提高自身的__________和__________，争取__________支持，而有计划地开展的各类活动的总和。

2、根据公众对组织的态度，可以把公众划分为__________、中立公众、__________。

3、人际传播的特点有__________、__________、针对性。

4、塑造组织整体形象的原则__________、__________、__________。

5、公共关系的工作过程__________、制定计划、__________、__________。

6、组织内部的公共关系包括__________、__________、__________。

7、乘车时应先让客人上车，上车时客人从______侧门上，主人从_______侧门上。

8、演讲具有__________和__________。

二、判断题（每小题1分，共20分）1、公共关系工作是百分之九十靠组织自己做对，百分之十靠宣传。

（）2、组织的发展要依赖于他所处的环境。

（）3、美誉度是评价组织名气大小的客观尺度。

（）4、社会组织的公共关系工作首先要从满足公共的利益出发。

（）5、制造新闻就是指编写一些根本不存在的事实。

（）6、股东关系是社会组织与投资者的关系。

（）7、媒介关系是社会组织外部的公共关系之一。

（）8、如果见面双方一方是主人，一方是宾客，通常是客人主动打招呼。

（）9、被介绍时，女士和年长者一般不必起立。

（）10、不管任何时候拜访，事先都要同对方打个招呼，以免成为不速之客。

（）11、拜访的对象是年长者或身份高者，应待主人坐下或招呼坐下后方可坐下。

（）12、男士与女士握手时，为了表示自己的诚意，握手的时间可以很长。

（）13、同一桌上，席位高低以离主人座位远近而定。

《公共关系基础》4-6章练习题

《公共关系基础》4-6章练习题您的姓名： [填空题] *_________________________________一、单项选择题（每题1分，共计25分）1.与股东联系最主要的方式是（）。

[单选题] *A.组织股东参观企业B.印制有关宣传资料C.年度报告(正确答案)D.邀请股东参加组织社会活动2.非正式团体具有（）的特点，因而它有时比正式团体具有更大的向心力。

[单选题] *A.客观性B.自愿性(正确答案)C.不以纪律为手段D.无形的吸引力3.公关部门与组织的其他部门属于（）关系。

[单选题] *A.上下级B.平行互利C.平行协作(正确答案)D.平行互惠4.（）关系是外部公关中最重要的一种关系。

[单选题] *A.顾客(正确答案)B.协作单位C.竞争对手D.社区5.建立良好的（）关系，是公共关系部门的基本任务和重要职责。

[单选题] *A.顾客关系B.社区关系(正确答案)C.主管部门关系D.媒介关系6.在西方国家，公关人员的第一任务就是（）。

[单选题] *A.与税务部门接触B.与质量监督部门接触C.与政府接触D.与新闻媒介接触(正确答案)7.不属于组织中的非正式团体的是（）。

[单选题] *A.摄影研究会B.技术攻关小组(正确答案)C.电脑爱好者俱乐部D.书法协会8.公关人员处理公众的一般性投诉时应遵循的原则不包括（）。

[单选题] *A.以平和的态度听取意见B.努力说服公众接受自己的意见(正确答案)C.协调反馈D.充分进行双向交流9.同员工进行沟通时，要向员工介绍对手的情况，这是为了（）。

[单选题] *A.增进员工的紧迫感和危机感(正确答案)B.增强员工的素质C.激发员工的心理潜能D.鼓励员工参与集体决策10.知识经济时代，（）将从根本上改变社会的经济结构。

[单选题] *A.灵感B.知识(正确答案)C.风度D.仪表11.公关艺术的最高境界是（）。

[单选题] *A.博学、严密B.温文尔雅C.骤然临之而不惊(正确答案)D.坦率、诚恳12.人际交往中，给他人最直接的感觉就是（），它是人的精神状态的直接体现。

公共关系复习资料

A 型题1每一道题有A、B、C、D四个备选答案，在答题时只需从5个备选答案中选择一个最合适的作为正确答案，并写在答卷纸上相应题号的相应空格内。

1．公共关系也可称作( )。

A．团体关系B．人群关系C．人际关系D．公众关系2．公共关系最基本的功能是( )。

A．强化舆论，扩大影响B．塑造形象，协调关系C．创造舆论，告知公众D．协调舆论，维护形象3．划分临时公众、周期公众和（）公众，是制定公共关系临时对策、周期性政策和稳定策略的依据。

A．顺意B．稳定C．逆意D．边缘4．美誉度是指（）。

A．评价组织名气大小的客观尺度B．组织获得公众欢迎、接纳和信任的程度C．组织被公众知晓、了解的程度D．侧重于对组织形象的“量”的评价5．在“组织形象地位四象限图”中，处于（）形象地位的状态为良好的公共关系状态。

A．低知名度/低美誉度B．低知名度/高美誉度C．高知名度/低美誉度D．高知名度/高美誉度6．企业公共关系的主要内容，一是内部沟通，增强企业凝聚力；二是（）。

A．向外发展，向生产的广度进军B．对外传播，提高市场竞争力C．横向联合，向集团化方向发展D．纵向挖潜，向生产的深度进军7．介绍也有（），一般而言，应把身份低、年纪轻的介绍给身份高、年纪大的，把男子介绍给女子。

A．高低之分B．先后之别C．贵贱不同D．门户之见8．（）论述了“双向对称”的公共关系模式，被誉为“公共关系的圣经”。

A．梅耶B．伯尼斯C．艾维·李D．卡特利普和森特9．知名度指一个组织被公众知晓、了解的程度，是评价组织名气大小的客观尺度，侧重于（）的评价，即组织对社会公众影响的广度和深度。

A．“量”B．“质”C．“度”D．“信”10．完整的CI应该是一个不可分割的系统，即CIS（Corporate Identity System），通常译之为（）。

A．“企业身份系统”B．“企业个性系统”C．“企业形象识别系统”D．“企业识别系统”11．公共关系协会等公关专业性社团组织，是非官方和（）的群众社团组织。

英语四级阅读模拟训练附答案和精讲第64篇-公共关系

英语四级阅读模拟训练附答案和精讲第64篇:公共关系The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.Surprisingly, since modern PR was largely an American invention, America's relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson—Marshall’s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closereye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word “foreign”would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such things as foreign.练习题：Choose correct answers to the question:1. According to the passage, America's relations is being threatened because of ________.A. an unparalleled increase in the number of public relations companiesB. shrinking cultural differences and new communications technologiesC. the decreasing number of multinational corporations in the U.S.D. increased efforts of other countries in public relations2. London could soon replace New York as the center of PR because ________.A. British companies are more ambitious than U.S. companiesB. British companies place more importance on PR than U.S. companiesC. British companies are heavily involved in planning activitiesD. four of the world’s top public relations agencies are British-owned3. The word “provincial”(Line 2, Para. 3) means “________”.A. limited in outlookB. like people from the provincesC. rigid in thinkingD. interested in world financial affairs4. We learn from the third paragraph that employees in the American PR industry ________.A. speak at least one foreign language fluentlyB. are ignorant about world geographyC. are not as sophisticated as their European counterpartsD. enjoy reading a great variety of English business publications5. What PR industry take from Ted Turner of CNN?A. American PR companies should be more internationally-minded.B. The American PR industry should develop global communications technologies.C. People working in PR should be more fluent in foreign languages.D. People involved in PR should avoid using the word “foreign”.1.[D] 事实细节题。

2023年公共英语考试pets4考试复习题

2023年公共英语考试pets-4考试复习题2023年公共英语考试pets-4考试复习题No one should be forced to wear a uniform underany circumstance. Uniforms are demeaning to the human spirit and totally unnecessary in a democratic society. Uniforms tell the world that the person who wears one has no value as an individual but only lives tofunction as a part of the whole. The individual in a uniform loses all self-worth. There are those who say that wearing a uniform gives a person a sense of identification with a large, more important concept. What could be more important than the individual oneself? If an organization is so weak that it mustrely on cloth and buttons to inspire its members, that organization has no right to continue its existence. Others say that the practice of making persons wear uniforms, say in school, eliminates all envy and petition in a matter of dress, such that a poor person who cannot afford good-quality clothing, why wouldanyone strive to be better? It is only a short step from forcing everyone to wear the same clothing to forcing everyone to drive the same car, have the same type of house, eat the same type of food. When this happens, all incentive to improve one’s life is removed. Why would parents bother to work hard so that their children could have a better life than they had when they know that their children are going to be forced to have exactly the same life that they had? Uniforms also hurt the economy. Right now, billions of dollars are spent on the fashion industry yearly. Thousands of persons are employed in designing, creating, and marketing different types of clothing.If everyone were forced to wear uniforms, artistic personnel would be unnecessary. Salespersons would be superfluous as well: why bother to sell the only items that are available? The wearing of uniforms would destroy the fashion industry which in turn would have a ripple effect on such industries as advertising and promotion. Without advertising, newspapers, magazines, and television would not be able to remain in business.Our entire information and entertai____ent industries would founder.1、The author’s viewpoint on uniforms can best be described as __________.A. practicalB. hystericalC. radicalD. critical(【正确答案】C2、Judged from its style, this passage might be found in __________.A. a children’s ics bookB. an editorial in a paperC. a sociology textbookD. a political platform(【正确答案】B3、It can be inferred that the author believesthat __________.A. individuals have no self-worth when they bee part of an organizationB. individuals are more important than organizationsC. individuals are not so important as organizationsD. individuals are the same important as organizations(【正确答案】B4、The author brings in the exle of a parent striving to make life better for his children to make the point that __________.A. parents have responsibilities for their childrenB. uniforms would be less expensive than clothing for childrenC. uniforms cause dissension between parents and childrenD. individual motivation would be destroyed by uniforms(【正确答案】D5、The last word of the passage “founder” probably means __________.A. collapseB. shrinkC. disappearD. establish(【正确答案】AThe loudest outcry about poverty seemed to e in the wealthiest country by far in the world. According to most calculations, 21 most of the 1945-1970 period the United States had a standard of living well 22 Europe’s and many times above the world 23 . Yet 24 about grinding poverty, hunger, and dreadful need proceed more from the United States than from countries with one-fortieth of their living standard. An annual per capita ine of eight dollars is 25 of much of Africa and Asia and not a little of South America.It would seem strange to these people 26 they only aware of the fact that American radicals demand a 27 from an American 28 to the far corners of the globe so that the money thus saved can be spent raising the standard of living of 29 Americans. What this lastpoint suggests is not so much that human 30 are never to be satisfied though this is doubtlessly true, and the American suburbanite 31 of his second car and his color TV suffers just as 32 as an African farmer in need of a second cow and a screen door. Rather, it suggests the 33 of contemporary breach of social 34 the emancipation of the individual self.People have learned to consider any 35 to personal fulfillment an 36 insult. They have greatly expanded the circle of self-awareness. They no longer accept sharp limitations on individual desires in the 37 of the group. The amount of potential human discontent has always been 38 misery, failure, misfitting, bitterness, hatred, envy 39 telling. It has usually failed of 40 , and in the past it was accepted passively as being beyond help.21、 A. until B. through C. in D. onto22、 A. over B. above C. against D. below23、 A. average B. mon C. mean D. ordinary24、 A. storms B. rage C. protests D. fury25、 A. now that B. regardless C. ignorant D. typical26、 A. was B. being C. were D. to be27、 A. retreat B. promise C. restraint D. detachment28、 A. confinement B. mitment C. plement D. concealment29、 A. underprivileged B. misguided C. underlinedD. overjoyed30、 A. anticipations B. shelters C. shortages D. wants31、 A. informed B. deprived C. ensured D.relieved32、 A. acutely B. abnormally C. aggressively D. initially33、 A. margin B. scope C. range D. extent34、 A. liberties B. norms C. institutions D. practices35、 A. access B. exception C. obstacle D. approach36、 A. inprehensible B. uninterpretable C. intolerable D. negligible37、 A. face B. pany C. name D. wake38、 A. bulky B. prompt C. momentary D. infinite39、 A. at B. beyond C. on D. with40、 A. utterance B. admittance C. pliance D. importance知识应用参考答案：21.B 22.B 23.A 24.C 25.D26.C 27.A 28.B 29.A 30.D31.B 32.A 33.D 34.B 35.C36.C 37.C 38.D. 39.B 40.A。

2021年公共英语四级考试模拟试题及答案

2021年公共英语四级考试模拟试题及答案（1）1. What did Stella Bianchi expect the young boy’s mother to do when she talked to him?A) make an apologyB) come over to interveneC) discipline her own boyD) take her own boy away2. What does the author say about dealing with other people’s children?A) it’s important not to hurt them in any wayB) it’s no use trying to stop their wrongdoingC) it’s advisable to treat them as one’s own kidsD) it’s possible for one to get into lots of trouble3. According to professor Naomi white of Monash university, when one’s kids are criticized, their parents will probably feel___________________________A) discouragedB) hurtC) puzzledD) overwhelmed4. What should one do when seeing other people’s kids misbehave according to Andrew fuller?A) talk to them directly in a mild wayB) complain to their parents politelyC) simply leave them aloneD) punish them lightly5. Due to the child-centric nature of our society,______________________A) parents are worried when their kids swear at themB) people think it improper to criticize kids in publicC) people are reluctant to point our kids’ wrongdoingsD) many conflicts arise between parents and their kids参考答案：1. A2. D3. B4. A5. C2021年公共英语四级考试模拟试题及答案（2）1. In a world where everyone is exhausted from over work and lack of sleep,____________________________A) it’s easy for people to become impatientB) it’s difficult to create a code of conductC) it’s important to be friendly to everybodyD) it’s hard for people to admire each other2. How did people use to respond when their kids got into trouble at school?A) they’d question the teachersB) they’d charge up to the schoolC) they’d tell the kids to clam downD) They’d put the blame on their kids3. Professor white believes that the notions of a more child-centred society should be____________________4. According to professor white, today’s parents treat their children as something they___________________5. Andrew fuller suggests that , when kids behave inappropriately, people should not______________________ 参考答案：1. B2. D3. challenged4. can be proud of5. stay silent2021年公共英语四级考试模拟试题及答案（3）1. Television is an attractive advertising medium inthat_____A____.A) it has large audiences B) it appeals to housewivesC) it helps build up a company's reputation D) it is affordable to most advertisers2. With the increase in the number of TVchannels____D_.A) the cost of TV advertising has decreased B) the nuiflber of TV viewers has increasedC) advertisers' interest in other media has decreasedD) the number of TV ads people can see has increasedpared with television, newspapers as anadvertising medium__B___A) earn a larger annual ad revenue B) convey more detailed messagesC) use more production techniques D) get messages out more effectively4.Advertising on radio continues to grow because____C_______.A) more local radio stations have been set up B) modern technology makes it more entertainingC) it provides easy access to consumers D) it has been revolutionized by Internet radio.5.Magazines are seen by advertisers as an efficient way to_____A___.A) reach target audiences B) modern technology makes it more entertainingC) appeal to educated people.D) convey all kinds of messages2021年公共英语四级考试模拟试题及答案（4）1. What is the author’s profound belief? A[A] People instinctively seek nature in different ways.[B] People should spend most of their lives in the wild.[C] People have quite different perceptions ofnature.[D] People must make more efforts to study nature.2. What does the author say people prefer for their children nowadays? D[A] Personal freedom.[B] Things that are natural.[C] Urban surroundings.[D] Things that are purchased.3. What does a study in Sweden show? B[A] The natural environment can help children learn better.[B] More access to nature makes children less likely to fall ill.[C] A good playground helps kids develop their physical abilities.[D] Natural views can prevent children from developing ADHD.4. Children who have chances to explore natural areas ____D____.[A] tend to develop a strong love for science[B] are more likely to fantasise about wildlife[C] tend to be physically tougher in adulthoodD] are less likely to be involved in bullying5. What does the author suggest we do to help children with ADHD? D[A] Find more effective drugs for them.[B] Provide more green spaces for them.[C] Place them under more personal care.[D] Engage them in more meaningful activities.2021年公共英语四级考试模拟试题及答案（5）1. What is British food generally known for? BA) Its unique flavour. C) Its special cooking methods.B) Its bad taste. D) Its organic ingredients.2. The Second World War led to in Britain. AA) an inadequate supply of food C) an increase in food importB) a decrease of grain production D) a change in people's eating habits3. Why couldn't Britain compete with some of its neighbouring countries in terms of food in the post-war decades? BA) Its food lacked variety. C) It was short of well-trained chefs.B) Its people cared more for quantity. D) It didn't have flavourful food ingredients.4. With culinary improvement in recent years, London's restaurants are now able to appeal to the tastes of . CA) most young people C) all kinds of overseas visitorsB) elderly British diners D) upper-class customers5. What do Hong Kong diners welcome, according to Welsh executive chef David Tamlyn? CA) Authentic classic cuisine. C) New ideas and presentations.B) Locally produced ingredients. D) The return of home-style dishes.2021年公共英语四级考试模拟试题及答案（6）1. Everyone is busy _____ the examination in the classroom.A. withB. forC. onD. under答案： A解析：注意几个固定搭配： be busy (in) doing sth 忙于做…; be busy with sth 忙于…; busy oneself (in) doing sth 忙于做……; busy oneself with sth 忙于……。

《公关员》国家职业资格四级考试题及答案

《公关员》国家职业资格四级考试一、选择题（每题2分，共40分）1. 公共关系作为一种社会现象，最早起源于（）A. 19世纪末20世纪初的美国B. 18世纪末的英国C. 20世纪初的法国D. 19世纪末的中国答案：A2. 公共关系的核心是（）A. 人际关系B. 组织关系C. 传播关系D. 文化关系答案：C3. 以下哪项不是公共关系的三大构成要素？（）A. 公共关系主体B. 公共关系客体C. 公共关系环境D. 公共关系传播答案：C4. 公共关系工作的基本职能是（）A. 建立关系B. 维护关系C. 协调关系D. 以上都对答案：D5. 以下哪种传播方式不属于公共关系传播？（）A. 人际传播B. 大众传播C. 组织传播D. 政治传播答案：D6. 公共关系危机管理的主要目的是（）A. 预防危机B. 应对危机C. 消除危机D. 处理危机答案：A7. 以下哪个不是公共关系策划的步骤？（）A. 分析问题B. 制定目标C. 确定策略D. 编写论文答案：D8. 公共关系调研的主要目的是（）A. 了解公众需求B. 分析公众心理C. 评估组织形象D. 以上都对答案：D9. 公共关系广告与商业广告的主要区别是（）A. 目的不同B. 形式不同C. 传播途径不同D. 主体不同答案：A10. 公共关系员在处理与媒体关系时应遵循的原则是（）A. 真实性B. 客观性C. 适度性D. 合作性答案：D二、判断题（每题2分，共20分）11. 公共关系是组织与公众之间的一种互利关系。

（）答案：正确12. 公共关系工作只涉及到组织内部的人际关系。

（）答案：错误13. 公共关系危机管理的关键是危机应对。

（）答案：错误14. 公共关系策划需要遵循创新原则。

（）答案：正确15. 公共关系调研的目的是为了了解公众需求。

（）答案：正确16. 公共关系广告的目的是提高组织知名度。

（）答案：错误17. 公共关系员在处理与媒体关系时，应尽量满足媒体的要求。

（）答案：错误18. 公共关系工作具有长期性和连续性。

公关员四级理论及答案

科目代码：140职业资格全省统一鉴定职业：公关员等级：国家职业资格四级卷册一：职业道德理论知识注意事项：1、考生应首先将自己的姓名、准考证号等用钢笔、圆珠笔等写在试卷册和答题卡的相应位置上，并用铅笔填涂答题卡上的相应位置处。

2、考生同时应将本页右上角的科目代码填涂在答题卡右上角的相应位置处。

3、本试卷册包括职业道德和理论知识两部分：第一部分，1-25小题，为职业道德试题；第二部分，26-125 小题，为理论知识试题。

4、每小题选出答案后，用铅笔将答题卡上对应题目的答案涂黑。

如需改动，用橡皮擦净后，再选涂其它答案。

所有答案均不得答在试卷上。

5、考试结束时，考生务必将本卷册和答题卡一并交给监考人员。

6、考生应按要求在答题卡上作答。

如果不按标准要求进行填涂，则均属作答无效。

地区：姓名：准考证号：第一部分职业道德（1-25题，共25道题。

）一、职业道德基础理论与知识部分（第1～16题）答题指导：◆ 该部分均为选择题，每题均有四个备选项，其中单项选择题只有一个选项是正确的，多项选择题有两个或两个以上选项是正确的。

◆ 请根据题意的内容和要求答题，并在答题卡上将所选答案的相应字母涂黑。

◆ 错选、少选、多选，则该题均不得分。

(一)单项选择(第1题～第8题，每题1分，共8分。

)1、中国古代文化中“仁”的中心思想是( )。

A、爱人B、人心C、诚信D、谦让2、东晋陶渊明不为五斗米折腰的故事，你认为说明了其( )的人格精神。

A、鞠躬尽瘁，死而后已B、坚持真理，弘扬正气C、明礼诚信，爱国守法D、公私分明，清白做人3、下列有关信息保密的说法错误的是( )。

A、银行业从业人员应当妥善保存客户资料及其交易信息档案B、员工在受雇期间不得随意透露客户的资料和交易信息C、员工在离职后也要受信息保密规范的约束D、员工可以将客户信息用于未经客户许可的其他目的4、下列关于市场经济的缺陷描述不正确的是( )。

A、自发性B、竞争性C、盲目性D、决策分散性5、“霸主孤身取二江，子孙多以百成降。

《公共关系基础(第二版)》模拟试题及参考答案(一)

公共关系基础模拟试题（一）（本试卷满分150分,考试时间120分钟）一、填空题（本大题共15个小题，每空1分，共15分）1．西方有人把亚里士多德的《》看作是人类历史上最早的公共关系学理论著作。

2．真正使公共关系走上系统化、科学化道路的是美国著名的公共关系专家。

3．1955年，国际公共关系协会成立于。

4．根据公众对组织的态度，可以把公众划分为顺意公众、逆意公众和。

5．信息收集的内容主要包括指导性信息、外部公众的信息和。

6．是在社会公众有意见分歧的情况下，多数人意见的总和。

7．抽样调查包括随机抽样和。

8．组织内部的公共关系主要包括、股东关系和团体关系。

9．是公共关系从业人员应该具备素质的核心。

10. 礼仪是指人们在社会交往活动中形成的与准则。

11．技巧是演讲中最基本最主要的技巧。

12．是谈判中打破僵局、达成协议必不可少的手段。

13．记者招待会是组织与保持联系的一种重要方式。

14．经济组织的整体形象包含两个层次：一是产品和服务形象，二是。

15．公益广告是以倡导和维护公共生活秩序和为内容的。

二、选择题（本大题共15个小题，每小题2分，共30分。

在每小题列出的四个选项中，只有一项符合题目要求，请将符合题目要求的选项选出，并把符号填在题后的括号内）1. 中国公共关系协会成立的时间、地点是（）Ａ．1985年广州Ｂ．1987年北京Ｃ．1986年上海Ｄ．1987年天津2．以下不属于公共关系的是（）Ａ．医院与患者的关系Ｂ．学校与学生的关系Ｃ．军民关系Ｄ．作者与读者的关系3. 艾维·李的《原则宣言》提出的观点是（）Ａ．联络公众感情Ｂ．公众必须被告知Ｃ．一切为了公众Ｄ．需求层次论4. 揭丑运动发生于（）Ａ．18世纪末19世纪初Ｂ．19世纪中叶Ｃ．19世纪末20世纪初Ｄ．20世纪中叶5．旅游公司属于（）Ａ．经济组织Ｂ．政治组织Ｃ．文化组织Ｄ．综合组织6. 以下不属于人际传播特点的是（）Ａ．相关性Ｂ．随机性Ｃ．灵活性Ｄ．针对性7．电视传播的主要局限性是（）Ａ．受文化水平限制Ｂ．制作成本昂贵Ｃ．时效性差Ｄ．真实感强8. 不属于大众传播媒介的是（）Ａ．报纸Ｂ．杂志Ｃ．海报Ｄ．广播9. 评价社会组织声誉好坏的指标是（）Ａ．知名度Ｂ．美誉度Ｃ．产品质量Ｄ．服务质量10．下列不属于公众舆论调查的是（）Ａ．知名度调查Ｂ．公众评价调查Ｃ．信誉调查Ｄ．环境调查11．以下不属于展览会特点的是（）Ａ．复合性Ｂ．双向性Ｃ．权威性Ｄ．直观性12．具有针对性和鼓动性特点的语言表达方式是（）Ａ．陈述Ｂ．说明Ｃ．演讲Ｄ．谈判13．以下属于公共关系广告语的是（）Ａ．用飘柔,更自信Ｂ．好日子离不开金六福酒Ｃ．植树造林，造福子孙后代Ｄ．农夫山泉有点甜14．公共关系人员的业务专长应该是在（）Ａ．传播沟通技术方面Ｂ．行政人事方面Ｃ．市场推销技巧方面Ｄ．经营管理方面15．公共关系的实质是（）Ａ．组织与公众之间的信息交流关系Ｂ．组织与公众之间的行政关系Ｃ．组织与公众之间的经济关系Ｄ．组织与公众之间的人际关系三、判断题（本大题共20个小题，每小题1分，共20分）1．公共关系是一种公众关系，它既是私人关系又是群体关系。

公共关系学复习资料(答案)(1)

第1章1、公共关系的英文是（ A）A、public relationsB、public relationC、publication relationsD、publication relation2、公共关系学可直接称为(A )A、公众关系B、人际关系C、人群关系D、社区关系3、组织与公众联结的方式是（ B ）A、大众传播B、传播C、人际沟通D、舆论宣传6、公共关系的主体是（C )A、社会公众B、传播C、社会组织D、政府官员7、公共关系的客体是(A ）A、社会公众B、传播C、社会组织D、政府官员8、公共关系的中介环节是（B ）A、社会公众B、传播C、社会组织D、政府官员9、（B）是指与组织虽有关系,但联系较少，影响较小的一类公众,其重要性最小。

A、潜在公众B、边缘公众C、独立公众D、知晓公众10、（C ）又称为中立公众或不确定公众,是指那些持中立态度或态度不明确或未表态的公众。

A、潜在公众B、边缘公众C、独立公众D、知晓公众第2章11、利用新闻媒介揭露垄断企业“愚弄公众"的现象,形成了美国近代史上著名的（ C ）。

A、报刊宣传运动B、便士报C、揭丑运动D、民主政治运动12、1906年，艾维·李发表的著名文件是（ B )。

A、《有效的公共关系》B、《原则宣言》C、《公众舆论之形成》D、《公共关系学》13、被誉为“公共关系之父”的是( 艾维.李 ).第3章16、组织形象的基础是（ D )。

A、员工形象B、管理形象C、机构形象D、产品形象17、设计一个具有独特风格的组织名称和商标是处于（ B ）。

A、初创时期B、发展困难时期C、发展顺利时期D、形象受损时期18、民主参与法是用来协调( D ）的.A、外部公众关系B、顾客公众关系C、媒介公众关系D、内部公众关系19、树立交往合作的观念，提高社交能力属于公众关系的（ D )。

A、优化环境功能B、提高素质功能C、塑造形象功能D、协调关系功能20、组织公共关系活动的出发点应当是( A ）。

pets4公共英语四级考前冲刺试题及答案

The loudest outcry about poverty seemed to come in the wealthiest country by far in the world. According to most calculations, 21 most of the 1945-1970 period the United States had a standard of living well 22 Europe’s and many times above the world 23 . Yet 24 about grinding poverty, hunger, and dreadful need proceed more from the United States than from countries with one-fortieth of their living standard. An annual per capita income of eight dollars is 25 of much of Africa and Asia and not a little of South America.It would seem strange to these people 26 they only aware of the fact that American radicals demand a 27 from an American 28 to the far corners of the globe so that the money thus saved can be spent raising the standard of living of 29 Americans. What this last point suggests is not so much that human 30 are never to be satisfied though this is doubtlessly true, and the American suburbanite 31 of his second car and his color TV suffers just as 32 as an African farmer in need of a second cow and a screen door. Rather, it suggests the 33 of contemporary breach of social 34 —the emancipation of the individual self.People have learned to consider any 35 to personal fulfillment an 36 insult. They have greatly expanded the circle of self-awareness. They no longer accept sharp limitations on individual desires in the 37 of the group. The amount of potential human discontent has always been 38 —misery, failure, misfitting, bitterness, hatred, envy 39 telling. It has usually failed of 40 , and in the past it was accepted passively as being beyond help.21、A. until B. through C. in D. onto22、A. over B. above C. against D. below23、A. average B. common C. mean D. ordinary24、A. storms B. rage C. protests D. fury25、A. now that B. regardless C. ignorant D. typical26、A. was B. being C. were D. to be27、A. retreat B. compromise C. restraint D. detachment28、A. confinement B. commitment C. complement D. concealment29、A. underprivileged B. misguided C. underlined D. overjoyed30、A. anticipations B. shelters C. shortages D. wants31、A. informed B. deprived C. ensured D. relieved32、A. acutely B. abnormally C. aggressively D. initially33、A. margin B. scope C. range D. extent34、A. liberties B. norms C. institutions D. practices35、A. access B. exception C. obstacle D. approach36、A. incomprehensible B. uninterpretable C. intolerable D. negligible37、A. face B. company C. name D. wake38、A. bulky B. prompt C. momentary D. infinite39、A. at B. beyond C. on D. with40、A. utterance B. admittance C. compliance D. importance英语知识应用参考答案：21.B 22.B 23.A 24.C 25.D26.C 27.A 28.B 29.A 30.D31.B 32.A 33.D 34.B 35.C36.C 37.C 38.D. 39.B 40.APassage one(The only way to travel is on foot)The past ages of man have all been carefully labeled by anthropologists. Descriptions like ‘Palaeolithic Man’，‘Neolithic Man’，etc.，neatly sum up whole periods. When the time comes for anthropologists to turn their attention to the twentieth century，they will surely choose the label ‘Legless Man’。

公共关系复习题整合版（附答案）

公共关系复习题整合版（附答案）公共关系复习题、客观题单选题：1．（公众关系）不仅指市场上生活资料的购买者即消费者，还包括生产资料的购买者即用户。

A .社会关系B .C .竞争关系D .顾客关系2．公共关系产生的最主要原因是（）。

A ．大众传播技术的发展B ．社会意识形态的变化C ．商品经济的繁荣D ．民主政治的发展3．公共关系活动是受一定的客观规律制约的。

（）规律要求社会组织无论做任何事情，都要以公众的需求作为出发点。

A ．管理职能B ．需求导向C ．行为约束D ．公众导向4．（）是组织参加某些社会公益活动，并以此来扩大自身的影响。

如各种庆典、纪念活动等。

A ．交际型公共关系B ．社会型公共关系C ?宣传型公共关系D ?维系型公共关系。

5．使公共关系由一种活动，一种社会现象变为一门科学的杰出人物是（）。

A ．艾维?李B ．乔治?帕克C ．爱德华?伯奈斯D ．约翰?贝克勒6．（）公共关系是一种以提供优质服务为主要手段的公共关系活动方式。

A ?宣传型B ?交际型C ?服务型D ?社会型7．公共关系调查研究是公共关系的基础工作，发挥着（）。

A .情报功能B .管理功能C .传导功能D.效益功能8．以（）为公共关系目标，是初创组织大量公共关系工作的核心内容。

A ．信息传播B ．引起行为C ．联络感情D ．改变态度9．公共关系活动具有（）的特点。

A ．单纯性、自然性和客观性B ．目标性、主观性和技巧性C ．主观性、复杂性和多样性D ．目标性、主观性和复杂性10．曾经被美国乃至世界公共关系爱好者奉为"公关圣经"的著作是（）。

A .《共同原则宣言》B.《公众舆论的形成》C .《有效公共关系》D.《公共关系咨询》11．（）是企业所有工作者行为表现的综合，企业制度对所有员工的要求及各项生产经营活动的再现等。

A .企业理念识别系统B .企业行为识别系统C .企业视觉识别系统D .企业整体识别系统12．在公共关系信息传播中，群体传播应属于（）的类型。

公共英语四级考试模拟试题及答案

公共英语四级考试模拟试题及答案2015年公共英语四级考试模拟试题及答案Section I Listening Comprehension(30 minutes)Directions:This section is designed to test your ability to understand spoken English. You will hear a selection of selected materials and you must answer the questions that accompany them. There are three parts in this section: Part A, Part B, and Part C.Remember while you are doing the test you should first put down your answers in your test booklet. At the end of the listening comprehension section, you will have 5 minutes to transfer all your answers from your booklet to ANSWER SHEET 1 If you have any questions, you may raise your hand NOW as you will not be allowed to speak once the test has started.Now look at Part A in your test booklet.Part AYou will hear a passage about vegetable growing. Listen and complete the sentences in questions 1～5 with the information you have heard. Write not more three words for each answer. You will hear the recording twice.1. By growing vegetables which live in cool climate in the hot places, they will grow faster and .2. What the engineers used is simply.3. They placed pipes in the soil and cold water flowing through them cools .4. What is especially appealing about this process is that nothing damaging to is being used.5. Another innovative use for cold ocean water is .Part BYou will hear a passage. Answer questions 6～10 while you listen. Write as simply as possible for each answer. You will hear the recording twice. You now have 25 seconds to read each questions.6.As a result of rising university costs, what are many students finding it necessary to do7. For some students, what could these part _ time jobs lead to8. What kind of part _ time job requires the least time9. To ask for information, what should the students bring10. Who ll give hints to successful interviewingPart CYou will three dialogues or passages. Before listening to each one, you will have time to read the questions related to it. While listening, answer each question by choosing A, B,C or D. After listening, you will have time to read your answer. You will hear piece only once.Questions 11～13 are based on the following passage. You now have 15 seconds to read questions 11～13.11. How did the friend get into the flat[A] Through the kitchen window.[B] Through the living _ room window.[C] The door was not locked.[D] The neighbor gave him the key.12. Why did the speaker ask his friend to help himself to food and drink[A] The friend was very hungry.[B] There were eggs and chicken in the refrigerator.[C] He would come home late.[D] The friend was very good at cooking.13. Why was the speaker astonished[A] The friend was expecting to stay with him.[B] There was no key under the door _ mat.[C] The friend had a wonderful meal in his absence.[D] The friend got into the neighbor s flat.Questions 14～16 are based on the following passage You now have 15 seconds to read the questions 14～16.14. How far is the earth away from the sun[A] 93 million miles.[B] 193 million miles.[C] 930 million miles.[D] 93 billion miles.15. What is the temperature on the sun[A] Not clear.[B] 10,000 degrees Fahrenheit.[C] 10,000 degrees Centigrade.[D] Over 2,000 degrees Fahrenheit.16. Which of the following is true according to the passage[A] The sun s light comes from millions of candles.[B] Most of the sun s heat and light are received on the earth.[C] The temperature of the sun is the same as that of the earth.[D] Without the correct balance of heat and light, life on the earth would not be possible.Questions 17～20 are based on the following passage. You now have 20 seconds to read the questions 17～20.17. What was the woman doing when the policeman found her[A] She was lying near a lonely road.[B] She was driving along a lonely road.[C] She was ill seriously.[D] She was having a terrible accident.18. According to the woman s account, what happened to her 转[A] She was attacked by robbers.[B] She escaped from her family.[C] She survived traffic accident.[D] She was forced to enter a flying saucer.19. Which of the following statements is true[A] The woman was intended to leave her husband without telling him.[B] The woman had met some creatures from outer space.[C] The woman and the creatures couldn’t understand each other.[D] The creatures could read and speak English.20. What is the title of the passage[A] An astonishing story about husband and wife.[B] An astonishing story about a woman and a flying saucer.[C] Flying saucer.[D] An astonishing story about a policeman and a woman.KEYS：Section IPart A1. taste better2. cold sea water3. the earth4.the natural environment5. to cool buildingsPart B6. To take on part _ time jobs7. Full time work after graduation8. Child care9. A resume10. Our counselorsPart C11.[B] 提问方式，从文中：but fortunately, the living _ room window just by the apple tree had been left open and he had climbed in.可以看出他的朋友是从窗户爬进去的，故答案为B。

公共英语考试四级模拟习题

最新公共英语考试四级模拟习题最新公共英语考试四级模拟习题1. He _____ me to give up the holidays in Spain next month.A. hadB. convincedC. agreedD. persuaded答案： D解析： persuade 劝说,说服; persuade sb to do sth 劝说某人做某事。

2. The girl immediately shut the window to _____ the rain.A. keep outB. keep downC. keep upD. keep back答案： A解析： keep out 把...挡在外面; keep down 镇压; keep up 使...不倒下，保持...不衰退; keep back 阻止，隐瞒。

3. Our school-run factory _____ various kinds of chemical devices last year.A. turned intoB. turned upC. turned outD. turned off答案： C解析： turn into 转变，变成; turn up 卷起，发现; turn off 关掉; turned out 消费，制造.4. Mary and I _____ the new college life soon, but Tom didn’t.A. see toB. used toC. adapted toD. stuck to答案： C解析： see to 负责，注意，照料; used to 后面没有跟动词，所以不对。

adapt to 适应; stick to 坚持。

5. What he said was quite _____ , therefore, I would do everything to help him.A. valuableB. principleC. reasonableD. superior答案： C解析： valuable 值钱的，有价值的; principle 原那么，原理，; reasonable 有道理的; superior 较高的，优越的。

公共英语四级考试模拟试题

公共英语四级考试模拟试题公共英语四级考试模拟试题转眼全国英语等级考试开始新的`征程了，为了帮助各位考生更好地备考，下面是yjbys网店铺提供给大家关于公共英语四级考试模拟试题，希望对大家的备考有所帮助。

Part I Listening Comprehension (20 minutes)Section ADirections: In this section, you will hear 10 short conversations. At theendof each conversation, a question will be asked about what was said. Both the conversation and the question will be spoken only once. After each question there will be a pause. During the pause, you must read the four choices marked A), B), C) and D), and decide which is the best answer. Then mark the corresponding letter on the Answer Sheet with a single line through the center.Example: You will hear:You will read:A) At the office.B) In the waiting room.C) At the airport.D) In a restaurant.From the conversation we know that the two were talking about some work they will start at 9 o’clock in the morning and have to finish at 2 in the afternoon. Therefore, A) “At the office” is the correct answer. You should choose [A] on the Answer Sheet and mark it with a single line through the center.Sample Answer [A] [B] [C] [D]1. A) At a theatreB) At a booking office.C) At a railway station.D) At a restaurant.2. A) The man is inviting the woman to dinner.B) The woman is too busy to join the man for dinner.C) The woman is a friendof the Stevensons’.D) The man is going to visit the Stevensons’.3. A) The professor’s presentation was not convincing enough.B) The professor’s lecture notes were too c omplicated.C) The professor spoke with a strong accent.D) The professor spoke too fast.4. A) The furnished apartment was inexpensive.B) The apartment was provided with some old furniture.C) The furniture un the market was on sale every Sunday.D) The furniture he bought was very cheap.5. A) The man is thinking about taking a new job.B) The man likes a job that enables him to travel.C) The man is sure that he will gain more by taking the job.D) The man doesn’t want to stay home and take care of their child.6. A) Take the GRE test again in 8 weeks.B) Call to check his scores.C) Be patient and wait.D) Inquire when the test scores are released.7. A) She read it selectivelyB). She went over it chapter by chapterC). She read it slowlyD) She finished it at a stretch.8. A) He was kept in hospital for a long time.B) He was slightly injured in a traffic accident.C) He was seriously wounded in a mine explosion.D) He was fined for speeding.9. A) Wait for a taxi.B) Buy some food.C) Go on a trip.D) Book train tickets.10. A) It’s not as hard as expected.B) It’s too tough for some students.C) It’s much more difficult than people think.D) It’s believed to be the hardest optional course.Section BDirections: In this section, you will hear 3 short passages. At theendof each passage, you will hear some questions. Both the passage and the questions will be spoken only once. After you hear a question, you must choose the best answerfromthe four choices marked A), B), C) and D). Then mark the corresponding letter on the Answer Sheet with a single line through the center.Passage oneQuestion 11 to 13 are based on the passage you have just heard.11. A) Anxious and worried.B) Proud and excited.C) Nervous and confused.D) Inspired and confident.12. A) His father scolded him severely.B) His father took back the six dollars.C) His father made him do the cutting again.D) His father cut the leaves himself.13. A) One can benefit a lotfromworking with his father.B) Manual labourers shouldn’t be looked down upon.C) One should always do his job earnestly.D) Teenagers tendto be careless.Passage TwoQuestions 14 to 16 are based on the passage you have just heard.14. A) He ran a village shop.B) He worked on a farm.C) He worked in an advertising agency.D) He was a gardener.15. A) It was stressful.B) It was colorful.C) It was peaceful.D) It was boring.16. A) His desire to start his own business.B) The crisis in his family life.C) The decline in his health.D) His dream of living in the countryside.Passage ThreeQuestions 17 to 20 are based on the passage you have just heard.17. A) Because there are no signs to direct them.B) Because no tour guides are available.C) Because all the buildings in the city look alike.D) Because the university is everywhere in the city.18. A) They set their own exams.B) They select their own students.C) They award their own degrees.D) They organize their own laboratory work.19. A) Most of them have a long history.B) Many of them are specialized libraries.C) They house more books than any other university library.D) They each have a copy of every book published in Britain.20. A) Very few of them are engaged in research.B) They were not awarded degrees until 1948.C) They have outnumbered male students.D) They were not treated equally until 1881.Part II Reading Comprehension (35 minutes)Direction: There are 4 passages in this part. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A), B) C) and D). You should decide on the best choice and mark the corresponding letter on the Answer Sheet with a single line through the center.Passage OneQuestions 21 to 25 are based on the following passage:On average, American kids ages 3 to 12 spent 29 hours a week in school, eight hours more than they did in 1981. They also did more household work and participated in more of such organized activities as soccer and ballet (芭蕾舞). Involvement in sports, in particular, rose almost 50%from1981 to 1997: boys now spendan average of four hours a week playing sports; girls log half that time. All in all, however, children’s leisure time droppedfrom40% of the day in 1981 to 25%.“Children are affected by the same time crunch (危机) that affects their parents,” says Sandra Hofferth, who headed the recent study of children’s timetable. A chief reason, she says, is that more mothers are working outside the home. (Nevertheless, children in both double-income and “male breadwinner” households spent comparable mounts of time interacting with their parents, 19 hours and 22 hours respectively. In contrast, children spent only 9 hours with their single mothers.)All work and no play could make for some very messed-up kids. “Play is the most powerful way a child explores the world and learns about himself,” says T. Berry Brazelton, professor at Harvard Medical School. Unstructured play encourages independent thinking and allows the young to negotiate their relationships with their peers, but kids ages 3 to 12 spent only 12 hours a week engaged in it.The children sampled spent a quarter of their rapidly decreasing “free time” watching television. But that, believe it or not, was one of the findings parents might regard as good news. If they’re spending less time in front of the TV set, however, kids aren’t replacing it with reading. Despite efforts to get kids more interested in books, the children spent just over an hour a week reading. Let’s face it, who’s got the time?21. By mentioning “the same time crunch” (Line 1, Para. 2) Sandra Hofferth means ________.A) children have little time to play with their parentsB) children are not taken good care of by their working parentsC) both parents and children sufferfromlack of leisure timeD) both parents and children have trouble managing their time22. According to the author, the reason given by Sandra Hofferth for the time crunch is ______.A) quite convincingB) partially trueC) totally groundlessD) rather confusing23. According to the author a child develops better if ______.A) he has plenty of time reading and studyingB) he is left to play with his peers in his own wayC) he has more time participating in school activitiesD) he is free to interact with his working parents24. The author is concerned about the fact that American kids ______.A) are engaged in more and more structured activitiesB) are increasingly neglected by their working mothersC) are spending more and more time watching TVD) are involved less and less in household work25. We can inferfromthe passage that ______.A) extracurricular activities promote children’s intelligenceB) most children will turn to reading with TV sets switched offC) efforts to get kids interested in reading have been fruitfulD) most parents believe reading to be beneficial to childrenPassage TwoQuestions 26 to 30 are based on the following passage:Henry Ford, the famous U.S. inventor and car manufacturer, once said, ‘The business of America is business.” By this he meant that the U.S. way of life is based on the values of the business world.Few would argue with Ford’s statement. A brief glimpse at a daily newspaper vividly shows how much people in the United States think about business. For example, nearly every newspaper has a business section, in which the deals and projects, finances and management, stock prices and labor problems of corporations are reported daily. In addition, business news can appear in every other section. Most national news has an important financial aspect to it. Welfare, foreign aid, the federal budget, and the policies of the Federal Reserve Bank are allheavily affected by business. Moreover, business news appears in some of the unlikeliest places. The world of arts and entertainment is often referred to as “the entertainment industry” or “show business.”The positive side of Henry Ford’s statement can be seen in the prosperity that business has brought to U.S. life. One of the most important reasons so many peoplefromall over the world come to live in the United States is the dream of a better job. Jobs are produced in abundance (大量地) because the U.S. economic system is driven by competition. People believe that this system creates more wealth, more jobs, and a materially better way of life.The negative side of Henry Ford’s statement, however, can be seen when the word business is taken to mean big business. And the term big business—referring to the biggest companies, is seen in opposition to labor. Throughout U.S. history working people have had to fight hard for higher wages, better working conditions, and the right to form unions. T oday, many of the old labor disputes are over, but there is still some employee anxiety. Downsizing—the laying off of thousands of workers to keep expenses low and profits high -- creates feelings of insecurity for many.26. The united States is a typical country ______.A) which encourages free trade at homes and abroadB) where people’s chief concern is how to make moneyC) where all businesses are managed scientificallyD) which normally works according to the federal budget27. The influence of business in the U.S. is evidenced by the fact that ______.A) most newspapers are run by big businessesB) even public organizations concentrate on working for profitsC) Americans of all professions know how to do businessD) even arts and entertainment are regarded as business28. According to the passage, immigrants choose to settle in the U.S., dreaming that ______.A) they can start profitable businesses thereB) they can be more competitive in businessC) they will make a fortune overnight thereD) they will find better chances of employment29. Henry Ford’s statements can be taken negatively because ______.A) working people are discouraged to fight for their rightsB) there are many industries controlled by a few big capitalistsC) there is a conflicting relationship between big corporations and laborD) public services are not run by the federal government30. A company’s efforts to keep expenses low and profits high may result in ______.A) reduction in the number of employeesB) improvement of working conditionsC) fewer disputes between labor and managementD) a rise in workers’ wagesPassage ThreeQuestions 31 to 35 are based on the following passage:Professor Smith recently persuaded 35 people, 23 of them women, to keep a diary of all their absent-minded actions for a fortnight. When he came to analyse their embarrassing lapses (差错) in a scientific report, he was surprised to find that nearly all ofthem fell into a few groupings. Nor did the lapses appear to be entirely random (随机的).One of the women, for instance, on leaving her house for work one morning threw her dog her earrings and tried to fix a dog biscuit on her ear. “The explanation for this is that the brain is like a computer,” explains the professor. “Peop le programme themselves to do certain activities regularly. It was the woman’s custom every morning to throw her dog two biscuits and then put on her earrings. But somehow the action got reversed in the programme.” About one in twenty of the incidents the volunteers reported were these “programme assembly failures.”Altogether the volunteers logged 433 unintentional actions that they found themselves doing – an average of twelve each. There appear to be peak periods in the day when we are at our zaniest (荒谬可笑的). These are two hours some time between eight a.m. and noon, between four and six p.m. with a smaller peak between eight and ten p.m. “Among men the peak seems to be when a changeover in brain ‘programmes’ occurs, as for instance between going to andfr omwork.” Women on average reported slightly more lapses – 12.5 compared with 10.9 for men – probably because they were more reliable reporters.A startling finding of the research is that the absent-minded activity is a hazard of doing things in which we are skilled. Normally, you would expect that skill reduces the number of errors we make. But trying to avoid silly slips by concentrating more could make things a lot worse – even dangerous.31. In his study Professor Smith asked the subjects ______.A) to keep track of people who tendto forget thingsB) to report their embarrassing lapses at randomC) to analyse their awkward experiences scientificallyD) to keep a record of what they did unintentionally32. Professor Smith discovered that ______.A) certain patterns can be identified in the recorded incidentsB) many people were too embarrassed to admit their absent-mindednessC) men tendto be more absent-minded than womenD) absent-mindedness is an excusable human weakness33. “Programme assembly failures” (Line 6, Para.2) refers to the phenomenon that people ______.A) often fail to programme their routines beforehandB) tendto make mistakes when they are in a hurryC) unconsciously change the sequence of doing thingsD) are likely to mess things up if they are too tired34. We learnfromthe third paragraph that ______.A) absent-mindedness tends to occur during certain hours of the dayB) women are very careful to perform actions during peak periodsC) women experience more peak periods of absent-mindednessD) men’s absent-mindedness often results in funny situations35. It can be concludedfromthe passage that ______.A) people should avoid doing important things during peak periods of lapsesB) hazards can be avoided when people do things they are good atC) people should be careful when programming their actionsD) lapses cannot always be attributed to lack of concentrationPassage FourQuestions 36 to 40 are based on the following passage:It’s no secret that many children would be healthier and happier with adoptive parents than with the parents that nature dealt them. That’s especially true of children who remain in abusive homes bemuse the law blindly favors biological parents. It’s also true of children who suffer for years in foster homes (收养孩子的家庭) bec ause of parents who can’t or won’t care for them but refuse to give up custody (监护) rights.Fourteen-year-old Kimberly Mays fits neither description, but her recent court victory could eventually help children who do. Kimberly has been the object of an angry custody battle between the man who raised her and her biological parents, with whom she has never lived. A Florida judge ruled that the teenager can remain with the only father she’s ever known and that her biological parents have “no legal claim” on he r.The ruling, though it may yet be reversed, sets aside the principle that biology is the primary determinant of parentage. That’s an important development, one that’s long overdue.Shortly after birth in December 1978, Kimberly Mays and another infant were mistakenly switched and sent home with the wrong parents. Kimberly’s biological parents, Ernest and Regina Twigg, received a child who died of a heart disease in 1988. Medical tests showed that the child wasn’t the Twiggs’ own daughter, but Kimberly was, thus sparking a custody battle with Robert Mays. In 1988, the two families agreed that Mr. Mays would maintain custody with the Twiggs getting visiting rights. Those rights wereended when Mr. Mays decided that Kimberly was being harmed.The decision to leave Kimberly with Mr. Mays rendered hersuit debated. But the judge made clear that Kimberly did have standing to sue (起诉) on her own behalf. Thus he made clear that she was more than just property to be handled as adults saw fit.Certainly, the biological link between parent and child is fundamental. But biological parents aren’t always preferable to adoptive ones, and biological parentage does not convey an absolute ownership that cancels all the rights of children.36. What was the primary consideration in the Florida judge’s ruling?A) The biological link.B) The child’s benefits.C) The traditional practice.D) The parents’ feelings.37. We can learnfromthe Kimberly case that ______.A) children are more than just personal possessions of their parentsB) the biological link between parents and child should be emphasizedC) foster homes bring children more pain and suffering than careD) biological parents shouldn’t claim custody rights after their child is adopted38. The Twiggs claimed custody rights to Kimberly because ______.A) they found her unhappy in Mr. Mays’ custodyB) they regarded her as their propertyC) they were her biological parentsD) they felt guilty about their past mistake39. Kimberly had been given to Mr. Mays ________.A) by sheer accidentB) out of charityC) at his requestD) for better care40. The author’s attitude towards the judge’s ruling could be described as ______.A) doubtfulB) criticalC) cautiousD) supportivePart III Vocabulary and Structure (20 minutes)Directions: There are 3.0. incomplete sentences in this part. For each sentence there are four choices marked A), B), C) and D). Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center.41. She ______ her trip to New York because she was ill.A) called off B) closed downC) put up D) went off42. ______ the storm, the ship would have reached its destination on time.A) But for B) In case ofC) In spite of D) Because of43. We should concentrate on sharply reducing interest rates to pull the economy out of ______.A) rejection B) restrictionC) retreat D) recession44. The ______ of finding gold in California attracted a lot of people to settle down there.A) prospects B) speculationsC) stakes D) provisions45 I sufferedfrommental ______ because of stressfrommy job.A) damage B) releaseC) relief D) fatigue46. The rest of the day was entirely at his ______ for reading or recreation.A) dismissal B) survivalC) disposal D) arrival47. You will not be ______ about your food in time of great hunger.A) special B) particularC) peculiar D) specific48. Crime is increasing worldwide, and there is every reason to believe the ______ will continue into the next decade.A) emergency B) trendC) pace D) schedule49. You shouldn’t have written in the ______ since the book belongs to the library.A) interval B) borderC) margin D) edge50. The ______ of airplane engines announced a coming air raid.A) roar B) exclamationC) whistle D) scream51. This ticket ______ you to a free boat tour on the lake.A) entitles B) appointsC) grants D) credits52. This is the nurse who ______ to me when I was ill in hospital.A) accompanied B) attendedC) entertained D) shielded53. I was about to ______ a match when I remembered Tom’s warning.A) rub B) hitC) scrape D) strike54. The advertisement says this material doesn’t ______ in the wash, but it has.A) contract B) shrinkC) slim D) dissolve55. He was proud of being chosen to participate in the game and he ______ us that he would try as hard as possible.A) insured B) guaranteedC) assumed D) assured56. Not only the professionals but also the amateurs will ______fromthe new training facilities.A) derive B) acquireC) benefit D) reward57. The work was almost complete when we received orders to ______ no further with it.A) progress B) proceedC) march D) promote58. I waited for him half an hour, but he never ______.A) turned in B) turned downC) turned off D) turned up59. A house with a dangerous gas ______ can be broken into immediately.A) leak B) splitC) mess D) crack60. A dark suit is ______ to a light one for evening wear.A) favourable B) suitableC) preferable D) proper61. It was in the United States that I made the ______ of professor Jones.A) acknowledgement B) acquaintanceC) recognition D) association62. Could you take a ______ sheet of paper and write your name at the top?A) bare B) vacantC) hollow D) blank63. A culture in which the citizens share similar religious beliefs and values is more likely to have laws that represent the wishes of its people than is a culture where citizens comefrom______ backgrounds.A) extensive B) influentialC) diverse D) identical64. Areas where students have particular difficulty have been treated ______ particular care.A) by B) inC) under D) with65. He gave a ______ to handle the affairs in a friendly manner.A) pledge B) missionC) plunge D) motion66. Don’t let the child play with scissors ______ he cuts himself.A) in case B) so thatC) now that D) only if67. ______ the dangerfromenemy action, people had to cope with a severe shortage of food, clothing, fuel, and almost everything.A) As far as B) As long asC) As well as D) As soon as68. Many people lost their jobs during the business ______.A) desperation B) decreaseC) despair D) depression69. Whenever a big company ______ a small one, the product almost always gets worse.A) gets on with B) cuts downC) takes over D) puts up with70. Mr. Smith was the only witness who said that the fire was ______.A) mature B) deliberateC) meaningful D) innocentPart IV Short Answer Questions (15 minutes)Directions: In this part there is a short passage with 8 questions or incomplete statements. Read the passage carefully. Then answer the questions or complete the statements in the fewest possible words. Write your answers in the spaces provided on the right of the page.What personal qualities are desirable in a teacher? I think the following would be generally accepted.First, the teacher’s personality sh ould be lively and attractive. This does not rule out people who are plain-looking, or even ugly, because many such people have great personal charm. But it does rule out such types as the over-excitable, sad, cold, and frustrated.Secondly, it is not merely desirable but essential for a teacher to have a genuine capacity for sympathy, a capacity to understand the minds and feelings of other people, especially, since most teachers are school teachers, the minds and feelings of children. Closely related with this is the capacity to be tolerant –not, indeed, of what is wrong, but of the weaknesses andimmaturity of human nature which induce (诱导) people, and again especially children, to make mistakes.Thirdly, I hold it essential for a teacher to be both intellectually and morally honest. This means that he will be aware of his intellectual strengths and limitations, and will have thought about and decided upon the moral principles by which his life shall be guided. There is no contradiction in my going on to say that a teacher should be a bit of an actor. That is part of the technique of teaching, which demands that every now and then a teacher should be able to put on an act – to enliven (使生动) a lesson, correct a fault, or award praise. Children, especially young children, live in a world that is rather larger than life.A teacher must be capable of infinite patience. This, I may say, is largely a matter of self-discipline and self-training, for we are none of us born like that.Finally, I think a teacher should have the kind of mind which always wants to go on learning. Teaching is a job at which one will never be perfect; there is always something more to learn about it. There are three principal objects of study: the subjects which the teacher is teaching; the methods by which the subjects can best be taught to the particular pupils in the classes he is teaching; and g by far the most important -- the children, young people, or adults to whom the subjects are to be taught. The two fundamental principles of British education today are that education is education of the whole person, and that it is best acquired through full and active co-operation between two persons, the teacher and the learner.S1. Plain-looking teachers can also be admired by their students if they have _________.__________________________________________________________________S2. The author says it is _________that teachers be sympathetic with their students.________________________________________________________________ __S3. A teacher should be tolerant because humans tendto have S3(1) _________and to be S3(2) _________.(1)_____________________________________________________________ ___(2)_____________________________________________________________ ___S4. A teacher who is _________will be able to make his lessons more lively.________________________________________________________________ __S5. How can a teacher acquire infinite patience?________________________________________________________________ __S6. Since teaching is a job no one can be perfect at, it is necessary for teachers to keep improving their knowledge of the subjects they teach and their _________.________________________________________________________________ __S7. Teachers’ most important object of study is _________.________________________________________________________________ __S8. Education cannot be best acquired without _________ between the teacher and the learner.________________________________________________________________ __Part V Writing (30 minutes)Directions: For this part, you are allowed thirty minutes to write an eye-witness account of a traffic accident. You should write at least 120 words according to the outline given below in Chinese.假设你在某日某时目击一起车祸，就此写一份见证书。

1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。

公共关系基础模拟试题（一）
（本试卷满分150分,考试时间120分钟）
一、填空题（本大题共15个小题，每空1分，共15分）
1．西方有人把亚里士多德的《》看作是人类历史上最早的公共关系学理论著作。

2．真正使公共关系走上系统化、科学化道路的是美国著名的公共关系专家。

3．1955年，国际公共关系协会成立于。

4．根据公众对组织的态度，可以把公众划分为顺意公众、逆意公众和。

5．信息收集的内容主要包括指导性信息、外部公众的信息
和。

6．是在社会公众有意见分歧的情况下，多数人意见的总和。

7．抽样调查包括随机抽样和。

8．组织内部的公共关系主要包括、股东关系和团体关系。

9．是公共关系从业人员应该具备素质的核心。

10. 礼仪是指人们在社会交往活动中形成的与准则。

11．技巧是演讲中最基本最主要的技巧。

12．是谈判中打破僵局、达成协议必不可少的手段。

13．记者招待会是组织与保持联系的一种重要方式。

14．经济组织的整体形象包含两个层次：一是产品和服务形象，二是。

15．公益广告是以倡导和维护公共生活秩序和为内容的。

二、选择题（本大题共15个小题，每小题2分，共30分。

在每小题
1 / 8
列出的四个选项中，只有一项符合题目要求，请将符合题目要求的选项选出，并把符号填在题后的括号内）
1. 中国公共关系协会成立的时间、地点是
（）
Ａ．1985年广州Ｂ．1987年北京Ｃ．1986年上海
Ｄ．1987年天津
2．以下不属于公共关系的是
（）Ｂ．学校与学生的关系Ａ．医院与患者的关系
Ｄ．作者与读者的关系Ｃ．军民关系
3. 艾维·李的《原则宣言》提出的观点是
（）Ａ．联络公众感情Ｂ．公众必须被告知Ｃ．一切为了公众Ｄ．需求层次论于发生揭4.
丑运动）（
1819世纪中叶Ｂ．世纪末19世纪初Ａ．Ｄ．20世纪中叶世纪初Ｃ．19世纪末20于属旅5．游公司）（Ｄ．综合Ｃ．文化组织Ａ．经济组织Ｂ．政治组织组织是的特传人下6.
以不属于际播点（）
Ｄ．针对Ａ．相关性Ｂ．随机性Ｃ．灵活性性传电7．视播限要主局性是的（）Ａ．受文化水平限制Ｂ．制作成本昂贵Ｃ．时效性差
2 / 8
Ｄ．真实感强
8.
不属于大众传播媒介的是
）（
Ｃ．海报Ｄ．广播Ａ．报纸Ｂ．杂志
是指标织声誉好坏的9.
评价社会组（
）
Ａ．知名度Ｂ．美誉度Ｃ．产品质量Ｄ．服务质量
的是众舆论调查10．下列不属于公）（环Ｄ．公众评价调查Ｃ．信誉调查Ａ．知名度调查Ｂ．境调查是特点的览以下不属于展会11．）（
直权威性Ｄ．复合性Ｂ．双向性Ｃ．Ａ．观性12．具有针对性和鼓动性特点的语言表达方式是（）谈Ｄ．说明Ｃ．演讲Ａ．陈述Ｂ．判是告语的关以下属于公共系广13．（）Ｂ．好日子离不开金六更自信Ａ．用飘柔,福酒Ｄ．农夫山泉有点甜Ｃ．植树造林，造福子孙后代
在该务业专长应是的人关公14．共系员（）Ａ．传
播沟通技术方面Ｂ．行政人事方面3 / 8
Ｃ．市场推销技巧方面Ｄ．经营管理方面
15．公共关系的实质是
（）
Ａ．组织与公众之间的信息交流关系Ｂ．组织与公众之间的行政关系
Ｃ．组织与公众之间的经济关系Ｄ．组织与公众之间的人际关系判断题（本大题共20个小题，每小题1分，共20分）三、1．公共关系是一种公众关系，它既是私人关系又是群体关系。

（）
2．人类公共关系思想和活动源于19世纪末20世纪初。

（
）90年代。

．公共关系传入我国内地大致在3）（
4．印刷媒介是通过印刷将信息传递给公众的传播手段。

（）
1938年举行的。

．国际公共关系协会第一届大会是在
5（）赞助活动有利于组织与社会公众的沟通，有利于组织树立自己的形6.
（象。

）7. 知晓公众是由行动公众发展而来。

（）4 / 8
8. 为保证信息的准确性，首先要保证信息来源的真实可靠。

（）
9．公共关系工作以公众利益为出发点，要求公众与组织双方互惠互利。

（）
10. 公共关系人员的任务就是做广告、出报纸、搞宣传。

（）
11．国际社交场合，服装大致分为礼服和便服。

（）
12．公共关系人员的知识结构应该是开放的和动态的。

（）
13．大轿车以后排为尊位，自右而左，按序排列。

（）
14．在会客过程中又有新客来访，可采取前客后客一起接待的方式。

（）
15. 双方互送名片时，要左手递，右手接。

（）
16. 对成年女子在不知其婚姻状况时，称女士更合适。

（）
17. 我国社会组织涉外馈赠礼品，须经授权机关批准。

（）
18. 工作进餐是现代交际中常采用的一种正式宴请形式。

（）
19．即兴发言不同于一般的会议讨论，又称即席讲话。

（）
20．交际性公共关系可以借助媒介开展公共关系活动。

（）
四、名词解释（本大题共5个小题，每小题3分，共15分）1．公共关系
5 / 8
2．社会组织
3．组织形象
4．谈判
5．矫正性公共关系
五、简答题（本大题共5个小题，每小题６分，共30分）
1．公共关系的基本特征有哪些？
2．公共关系的主要职能表现在哪些方面？
3．良好组织形象的作用主要有哪些？
4. 制定公共关系活动计划大体包括哪几项工作？
5. 一个合格的公共关系从业人员的形象特点主要表现在哪些方面?
6 / 8
六、综合运用与案例分析（本题共40分，第一小题10分，第二小题14分，第三小题16分）
1．某外资玩具公司筹划开业庆典，公司经理突发奇招，决定开业典
礼上的致词由公司年龄最大的中国员工担任，剪彩嘉宾由当地福利院残疾儿童担任。

这一奇想通过新闻媒介的传播，在社会上引起广泛影响。

开业当天，人山人海，当残疾儿童拿起剪刀剪彩时，引起全场经久不息的掌声。

外资经理当场把5万美金赠送给福利院，立刻又引起全场的喝彩。

（１）结合上述活动，你认为策划和组织开业典礼，通常要做好哪几方面的工作？
（２）该公司开业典礼取得成功，你认为具体表现在哪几个方面？
２．美国某公司生产的A型电热咖啡壶，不断有顾客投诉，要求调换。

公司通过调查发现是由于质量原因所致，决定将其全部收回予以调换。

但该咖啡壶与B型咖啡壶十分类似，不易识别。

为帮助顾客识别和减少公司的损失，公司制定了一个详尽的工作方案。

首先编写了产品识别说明书，并运用抽样调查方法进行调查。

随后对公众宣传达几个月，包括在电台举行一场讨论会，加强对公众的宣传，在销售点大做广告，进行调换回收工作等。

根据回收情况统计和事后的调查，90%的顾客已经调换，了解此事件的公众达1.8亿，公司虽然有一定
的损失，却提高了声誉。

此次活动，被誉为1976年最佳公关活动。

（１）从案例来看公共关系工作的过程分哪几个步骤？
（２）说明什么是抽样调查方法。

（３）结合该公司成功的公关活动，你认为一个社会组织要处理好顾客关系应做好哪几方面的工作？
7 / 8
3．某省肉联厂是一个历史悠久、技术设备先进、资金雄厚的企业。

该企业引进法国香肠生产线生产的火腿肠虽质量很好，但销售情况不佳。

厂里聘请的公关专家认为，产品销路不畅的症结在于公关工作做的不好，建议厂长招聘公共关系人员，开展公关活动。

该厂立即策划了一系列公共关系活动，并在电视台播放产品广告。

几星期后，来肉联厂进货的客户络绎不绝。

通过此次公关活动，使该厂一跃成为全省的“明星企业”。

（１）请指出本案例中公共关系的三个构成要素。

（２）传播有哪几种类型？上述传播属哪种类型？该类型有哪些特点？
（３）假如你是该厂的公共关系人员，让你代表该厂去与电视台建立良好的媒介关系，你将怎么做？
8 / 8。