《英语 基础模块》下册 Unit 9 Advertisement.pptx

广告是用来向公众传递商品 或服务信息的。
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Advertising
Reading ~Analysis课文分析
广
What is an advertisement? Advertisements are
告
used to send commercial information about some commodities or services to the public.
Language & Culture Press
Advertising
Reading ~Analysis课文分析
广wenku.baidu.com
What is an advertisement? Advertisements are
告
used to send commercial information about some commodities or services to the public.
Advertising
MI -- Xiaomi
Warming up
小米 国产自主品牌
中的佼佼者，以全 新营销模式和“为 发烧而生”驰名。
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Advertising
Warming up
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Advertising
TV commercials are usually very expensive. But it is said that ads on TV have a good effect because TV is becoming more and more popular.
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Advertising
Reading ~Analysis课文分析
If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion.
Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion.
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Advertising
Reading~key
3. Why do we put ad in newspapers ?
Because most adults read newspapers, so putting ads in newspapers is a common way of advertising. 4. Who do we make TV commercials?
Advertising
Reading~key
5. How about the ads affection ?
Ads can more or less make consumers change their attitude toward some products or services. 6. How can ads mislead us?
Posters can be very powerful in places where the customers notice them. Interesting colorful ones will appear new to passers-by. A major advantage of radio announcements is that they are usually cheaper than television ads, and many people still listen to the radio, for example, when they are in taxies or in their own cars.
广告就是通过分发小册子、传单或信函，展示海报或报纸广 告，或以在电台 、电视或网络做商业广告等形式，向潜在和现有 消费者传递产品或服务有关信息。
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Advertising
Reading ~Analysis课文分析
Advertising is bringing products or services to the attention of potential and current customers by means of sending brochures, flyers or mails, showing posters or newspaper ads, making radio, TV or the Internet commercials and so on.
如果周六要举办一场时装秀，你喷了一条标语“周六在 展览中心有时装秀”，那就是一条广告。如果你把标语挂 在大象背上，牵着它进城，那就是在做广告宣传。
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Advertising
Reading ~Analysis课文分析
If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on
be used to do… 被用来做……；注意同be used to doing的区别使用。 e.g. 1. 木材用来造课桌。
Wood is used to make into desks. 2. 电脑可用来做很多事。 Computers can be used to do many things.
Quiz: Where can we make an advertisement?
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Advertising
Warming up
Advertisements are used to send commercial information about some commodities or services to the public.
海报放在消费者会注意到地方是很有效果的。 好玩的彩色的海报会让路人觉得很新鲜。
Advertising
Warming up
Brainstorm – the Advertisement
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Advertising
Warming up
Quiz: What is an advertisement used for?
Quiz: How can we make an advertisement?
…to send commercial information about commodities or services to the public. 2. What do brochures contain?
Brochures can contain a great deal of information if designed well.
be to do （近期即将按计划发生）)将要做…… e.g. 他们下个月即将结婚。
They are to get married next month.
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Advertising
Reading ~Analysis课文分析
Advertising is bringing products or services to the attention of potential and current customers by means of sending brochures, flyers or mails, showing posters or newspaper ads, making radio, TV or the Internet commercials and so on.
Language & Culture Press
Advertising
Reading ~Analysis课文分析
广
What is an advertisement? Advertisements are
告
used to send commercial information about some commodities or services to the public.
We all know that some ads give false information to mislead us.
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Advertising
Reading~key
7. What can we do when we read ads?
So, it is necessary that we make sure what is real and what is false in the ads.
英语基础模块（ ）
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Reading: the Great Wall Reading & Speaking
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Brochures can contain a great deal of information if designed well. Mails can be sent directly to selected customers. Most adults read newspapers, so putting ads in newspapers is a common way of advertising.
Warming up
Advertisement
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Advertising
Fast Reading
Reading
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Advertising
Reading~key
1. What is an ad used for?
bring sth. to the attention of sb. 吸引某人对某事/物的注意。 by means of doing“通过……方式，借助……方法”
and so on：表示“等等”，用于句尾。
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Advertising
Reading ~Analysis课文分析
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Advertising
Warming up
… bringing products or services to the attention of potential and current customers by means of …
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小册子如果设计好的话，可以包含大量的信息。 信函可以直接寄给选定的消费者。 大多数成年人都读报，所以在报刊上登广告也是 常见的一种广告方式。
a great deal of… 大量的，许多的
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Advertising
Reading ~Analysis课文分析