《体育媒体关系管理》12 technology and media
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Technology and Media
Strength of 3G as a new media:
The revolution of media Big Companies as potential entrants Huge existing subscribers
Technology and Media
Defining the media rights
Time related:
Live Near live Delayed Highlights Clips
பைடு நூலகம்
Defining the media rights
By content:
Audio-visual Audio Text News Any combination
Defining the media rights
By medium:
Satellite Cable Telephone line ISDN Wireless (3G etc)
Technology and Media
What 3G will deliver:
Match commentary Archive material Results & fixtures Still photos & delayed highlights (Eventually) almost-live action footage
Technology and Media
Media Relations in Sports
Technology and Media
Now:
Free to air TV Pay TV PPV Interactive TV Video Video on demand Internet (audio visual) Internet (text & data) Radio Telephony/WAP/3G
About the Internet:
Do I have to say more?
☺
Technology and Media
Challenges to communication professionals:
Create informative and interesting content Develop new way to interact with fans and supporters Identify specific target audiences and the media that serve those audiences