浙江茶叶出口现状分析及对策

浙江茶叶出口现状分析及对策

内容摘要

浙江是传统的产茶大省，也是出口大省。浙江茶叶在茶园面积、茶叶产量、出口量等方面一直位于全国前列，在我国的茶叶出口市场上占据着极其重要的地位。随着茶叶市场的开放，国际竞争愈加激烈，浙江茶叶出口在曲折中发展。本文从浙江茶叶出口现状入手，通过对浙江茶叶2005年以后的出口量、出口金额、出口质量、出口茶类结构和出口市场的分析，了解了2005至2009年浙江茶叶贸易的状况。同时总结了影响浙江茶叶出口的原因:从国内方面看，生产成本提高，质量卫生差，出口企业自身问题和品牌问题是阻碍浙江茶叶进一步发展的主要原因；从国际上看，绿色壁垒严重阻碍了茶叶的出口贸易。通过对这些影响因素的分析，得出一个结论：质量是提高茶叶出口量和企业国际竞争力的关键。因此，我们应该：构建茶叶的科技创新和服务体系；加强茶叶基地建设，推进茶叶产后处理加工，开发新品；建立质量安全体系；实施市场多元化，产品品牌化，经营规模化战略；加强行业与行业，行业与部门的协作，注重创新。

关键字：浙江省茶叶出口现状绿色壁垒对策

ABSTRACT

Zhejiang is a traditional tea-producing province as well as a large tea-exporting province. Ranking in our country’s top place in tea gardening areas, outputs, exports and so on, it plays an extremely important role in the export of tea market in China. With the opening of tea market and increasing intense international competition, Zhejiang’s tea export develops tortuously. By means of studying the situation of Zhejiang’s tea export, this paper analyzes Zhejiang’s tea export quantity, export quotation, export quality, export structure and export market after the year of 2005 so as to catch a better understanding of Zhejiang’s tea trade from 2005 to 2009. Meanwhile, this paper summarizes some reasons influencing Zhejiang’s tea export. On the one hand, from domestic aspect, the high producing costs, poor sanitation quality and export enterprises’own problems as well as the brand matter are main reasons to block the further development of Zhejiang’s tea trade. On the other hand, from international aspect, green barriers seriously hinder the tea export. Through the analysis of these factors, we can draw a conclusion: Quality is the key to increase the amount of tea export and enhance the international competence. Therefore, technological innovation and service system urgently need to be built; tea base construction need to be strengthened, tea postpartum process to be promoted and new products to be developed. What’s more, quality security system should be set up to realize market diversification, products branding, and the strategy of systematical operation. Moreover, both ties connecting among industries and cooperation between industries and departments need to be strengthened and innovation to be focused on.

KEYWORDS：Zhejiang province, tea export, status quo, The green barriers, countermeasures

正文目录

第一章引言 (1)

第一节选题意义 (1)

第二节研究方法 (1)

第二章浙江茶叶出口现状与优势分析 (2)

第一节浙江茶业发展的现状 (2)

一、生产稳定增长 (2)

二、产品结构不断优化 (4)

三、产业化进程加快 (4)

四、产品质量提高 (4)

第二节浙江茶叶出口现状与优势分析 (5)

一、浙江茶叶出口概况 (5)

二、浙江茶叶出口现状分析 (5)

三、浙江茶叶出口市场结构分析 (6)

四、浙江茶叶出口贸易优势 (8)

第三章浙江茶叶出口存在的主要问题 (9)

第一节影响茶叶出口竞争力的主要原因 (9)

一、生产成本的增加 (9)

二、质量与卫生 (9)

三、缺少知名品牌 (10)

四、出口企业信誉度不高，龙头企业少 (11)

第二节国际贸易走势对浙江茶业的影响 (11)

一、世界茶叶需求变化趋势 (11)

二、浙江茶叶出口贸易中遭遇的主要绿色壁垒 (12)

第四章浙江茶叶出口贸易对策研究 (14)

一、构建茶叶产业的科技创新和服务体系 (14)

二、加强茶叶基地建设，推进产后处理加工 (14)

三、建立质量安全体系，积极应对绿色壁垒 (14)