五号停机坪购物广场项目介绍

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THE GATE 5 MALL 1F业态示意图
Guangzhou The Gate 5 Mall Business Management CO.,LTD
天河城百货
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新面貌——昔日的白云国际机场幻化成如今的航空元素综合体。
室内装修效果 中庭户外休闲广 场
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Guangzhou The Gate 5 Mall Business Management CO.,LTD
新地标 —— 一座城市精英的精致生活中心。
新地标 —— 一座老白云机场航空历史文化博物馆。
在五号停机坪购物广场您可以体验通过数码声光电再现的广州白云国际机场78年历程 的航空历史文化博物馆。
© Copyright The Gate 5 Mall. All Rights Reserved.
Guangzhou The Gate 5 Mall Business Management CO.,LTD
Guangzhou The Gate 5 Mall Business Management CO.,LTD
THE GATE 5 MALL主力店——星期8小镇
星期8小镇——华南首家儿童角色体验中心
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Guangzhou The Gate 5 Mall Business Management CO.,LTD
© Copyright The Gate 5 Mall. All Rights Reserved.
Guangzhou The Gate 5 Mall Business Management CO.,LTD
THE GATE 5 MALL主力店——天空之城
天空之城——广州首家精品动漫电玩店
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Guangzhou The Gate 5 Mall Business Management CO.,LTD
二、业态组合与品牌介绍
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Guangzhou The Gate 5 Mall Business Management CO.,LTD
Guangzhou The Gate 5 Mall Business Management CO.,LTD
THE GATE 5 MALL媒体传播策略
文化传播
公关策划 明星效应
The Gate 5 Mall
广告宣 传
联合促销
事件营销
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Guangzhou The Gate 5 Mall Business Management CO.,LTD
THE GATE 5 MALL主力店——GSD科学美容生活馆
GSD科学美容生活馆——广州首家高端美容旗舰店
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THE GATE 5 MALL 2F业态示意图
Guangzhou The Gate 5 Mall Business Management CO.,LTD
天河城百货
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THE GATE 5 MALL 3F业态示意图
Guangzhou The Gate 5 Mall Business Management CO.,LTD
THE GATE 5 MALL 市场营销活动规划
1、节庆活动——元旦、春节、情人节、五一、中秋、国庆、圣诞
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Guangzhou The Gate 5 Mall Business Management CO.,LTD
THE GATE 5 MALL 市场营销活动规划
2、全球时尚发布秀场
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Guangzhou The Gate 5 Mall Business Management CO.,LTD
Guangzhou The Gate 5 Mall Business Management CO.,LTD
THE GATE 5 MALL主力店——广州酒家天极品
广州酒家天极品——华南首家高端品牌餐饮名店
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THE GATE 5 MALL 十二大主力店
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Guangzhou The Gate 5 Mall Business Management CO.,LTD
THE GATE 5 MALL主力店——天河城百货
风车、喷泉、园林停车场、户外大型LED屏彰显G5独特景观，在白云山这座的天然 氧吧里徜徉，在G5生态广场上留恋，在园林停车场上驻足，城市生活中多了一份绿 意盎然的自然景象。
© Copyright The Gate 5 Mall. All Rights Reserved.
Guangzhou The Gate 5 Mall Business Management CO.,LTD
© Copyright The Gate 5 Mall. All Rights Reserved.
Guangzhou The Gate 5 Mall Business Management CO.,LTD
THE GATE 5 MALL主力店——橙天嘉禾影院
橙天嘉禾影院——广州首家五星级标准影院
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Guangzhou The Gate 5 Mall Business Management CO.,LTD
THE GATE 5 MALL 已经签约品牌
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Guangzhou The Gate 5 Mall Business Management CO.,LTD
新地标 —— 一座乐享生活的综合休闲主场。
“乐”——娱乐、欢乐、天伦之乐 “享”——分享、畅享、满足之享
◇ 通过一系列具有主题元素的建筑造型，主题文化馆、特色餐饮、互动游戏、宣传设 施，体现都市人分享欢乐的时光。 ◇ 在传统的休闲娱乐基础上，增加了更多的业态元素，让消费者互动，让品牌商共荣 。
© Copyຫໍສະໝຸດ Baiduight The Gate 5 Mall. All Rights Reserved.
Guangzhou The Gate 5 Mall Business Management CO.,LTD
THE GATE 5 MALL主力店——欧洲精品生活馆
欧洲精品生活馆——广州首家奢侈品牌综合旗舰店
© Copyright The Gate 5 Mall. All Rights Reserved.
Guangzhou The Gate 5 Mall Business Management CO.,LTD
© Copyright The Gate 5 Mall. All Rights Reserved.
Guangzhou The Gate 5 Mall Business Management CO.,LTD
THE GATE 5 MALL主力店——堂会KTV
堂会KTV——华南首家豪华概念店
© Copyright The Gate 5 Mall. All Rights Reserved.
Guangzhou The Gate 5 Mall Business Management CO.,LTD
THE GATE 5 MALL主力店——苏宁电器
THE GATE 5 MALL业态组合
五号停机坪购物广场提倡“乐享”消费模式；以70%的体验式主力商户，带
动其余30%的零售商户。
业态名称 所占比例（%）
天河城百货
23
吉之岛超市
7
餐饮
15
休闲娱乐
22
零售
33
合计
100
吉之岛超市 7%
天河城百货 23%
餐饮 15%
业态组合
零售 33%
休闲娱乐 22%
Guangzhou The Gate 5 Mall Business Management CO.,LTD
全球首家 航空概念主题购物广场
© Copyright The Gate 5 Mall. All Rights Reserved.
Guangzhou The Gate 5 Mall Business Management CO.,LTD
Guangzhou The Gate 5 Mall Business Management CO.,LTD
THE GATE 5 MALL主力店——YY SPORTS
YY SPORTS——著名运动品牌集成店
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三、项目品牌宣传推广
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Guangzhou The Gate 5 Mall Business Management CO.,LTD
活动营销、娱乐营销、事件营销、聚焦人气 打造广州新商业文化风向标
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一、概述部分
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Guangzhou The Gate 5 Mall Business Management CO.,LTD
新起点——昔日的白云国际机场到如今的五号停机坪购物广场。
1：外部装修航空元素的保留 2：室内装修航空元素的再现 3：人性化航空服务理念的体现 4：航空文化博物馆 5：五号停机坪购物广场名称 © Copyright The Gate 5 Mall. All Rights Reserved.
Guangzhou The Gate 5 Mall Business Management CO.,LTD
新面貌——昔日的白云国际机场幻化成如今的航空元素综合体。
© Copyright The Gate 5 Mall. All Rights Reserved.
Guangzhou The Gate 5 Mall Business Management CO.,LTD
一座城市精英的精致生活中心——引领广州时尚新生活，成为广州新商业文 化的风向标。
© Copyright The Gate 5 Mall. All Rights Reserved.
Guangzhou The Gate 5 Mall Business Management CO.,LTD
新地标 —— 一座乐享生活的综合休闲主场。
天河城百货——华南首家主题精品百货
© Copyright The Gate 5 Mall. All Rights Reserved.
Guangzhou The Gate 5 Mall Business Management CO.,LTD
THE GATE 5 MALL主力店——吉之岛超市
吉之岛超市——华南第一大精品超市
苏宁电器——华南首家精品电器旗舰店
© Copyright The Gate 5 Mall. All Rights Reserved.
Guangzhou The Gate 5 Mall Business Management CO.,LTD
THE GATE 5 MALL主力店——FTV
FTV——中国首家形象概念店