north corporation

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Based on the above analysis, since it has a positive NPV, it should be accepted.

But other aspects should be considered before accepting this project.

(1)limitations of the above calculation

---CAPM

*It assumes well-diversified investors pay attention only to the systematic risk of each security. But in real world, unsystematic risk cannot be completely diversified away.

*the result is sensitive to the estimates of beta, market risk premium and risk-free rate. But these estimates can also be based on different assumptions.

----NPV

*different estimates of cash flows can have different NPVs

*different discount rates used can have different NPVs

(2)Other financial information and non-financial information

---sensitivity analysis and breakeven analysis

---payback information

---strategic value of the project

---legal and social effects of this project etc.

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