介绍小米手机英文版

MIUI must have a bright future! end Thank you !
Advantages
1)Cheaper
• The 16-gigabyte version of the Mi3 sells for 1,999 yuan ($323.96).
2)High Quality
• Run faster • Super province electricity function
The xiaomi phone
August 2011
MIUI press conference
Marketing Strategy
1
Event marketing
2
Network Marketing
3
Hunger Marketing
Event Marketing
Engineering Machine First Different Kinds of Topics
• Etc.
Designing
Disadvantages
• single retail channel • after-sales service is no guarantee • Domestic brands has born disadvantages in the eyes of the consumers
Why they choose smart phone?
• • • • • • • • • • • GPS navigation E-book Internet surfing IM(Instant Messaging) Playing games Photograph&Videotaping Play movie&music Two-dimension code Deal with office file Schedule&remind Etc
首发：开放购买3小时，10万库存全部售罄！
电信版：不到半小时15万台小米手机全部售罄！
Advantages and Disadvantages
Directory
1
The Questionnaire of Xiaomi Product Evaluation
2
3
Summarize
Questionnaire
Worry—saving (省心)
why did the xiaomi phone appear???
The development team
LeiJun, Founder,president and CEO of Millet; President of Kingsoft Angel Investor(天使投 资人）
Hunger Marketing
• The MIUI phone marketing strategy is also very like apple's, message is always half covered and half naked, and let the media follow run, let the funs follow after, and then under the highly anticipated release of new products.
Watching movies more clearly Play 3D games more happy
• Big screen 4 inches • 854*480pixel
As a camera
But is a cell phone
3)Features
• Beautiful appearance • Fashion • personalization • MIUI HOME
1
Introduction of xiaomi company
2
Marketing Strategy
3
Advantages and Disadvantages Prospects
4
Introduction of xiaomi company and the phone
1
Introduction of xiaomi company
Distinctive MIUI HOME Keyboard T9 smart dailing RUU(ROM upgrade utility )
Will you change the mobile phone？
Conclusion
Success Shortage
1、 The signal retail channel 2、no guarantee after-sales service 3、Domestic mobile phone congenital disadvantage in the eyes of the consumers.
The preliminary promote and development of MIUI(2011Y)
China's smart phone market brand distribution of proportion
The promote party to attract customers 吸引消费者的推广方
Advice
Develop new services Advice：
Develop their own core systems. Develop the custom operating system(自定 义的操作系统) Change the propaganda（宣传） Change the market position. Change Sales channels. Perfect(完善) after-sale protection.
• Advanced andriod system • Good hardware facilities • high performance price ratio高性价比
Durable
• The vast majority of consumers of mobile life is 2 years
2Hale Waihona Puke Baidu
The development team of xiaomi
3
Introduction of xiaomi phone
☺Established in April 2010. ☺ R&D ☺high-end smart phone
☺Xiaomi phone ☺MIUI ☺Michat
☺Mobile Internet ☺Mission Impossible (完成不能完成的任务)
It’s on the way…
Summarize
Prospects
Lei Jun’s dream
• Have a try in Taiwan and HK ,dream to be a global Ecommerce leader
A research report about MIUI
MIUI’s visibility analysis 小米手机知名度分析
The worry of buying MIUI
Analysis of MIUI’s competitive advantage
Consumer perceptions of MIUI
MIUI’s core selling point:
Network Marketing
Take advantage of new information communication tool ,weibo, to promote the phone.
The Community and BBS
Hunger Marketing
In marketing, the so-called "hunger marketing", refers to the commodity provider intends to cut production, in order to achieve regulation of supply and demand, manufacturing in short supply "illusion", maintain commodity price and the high profit margins, and achieve the purpose of maintaining brand image, improve product added value.