小米公司英文本介绍课件
小米公司产品简介介绍ppt
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3 Part
企业荣誉
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网络销售
新疆 西藏
黑龙江
吉林
经营业绩
2018年经营情况 VS
80%
完成率
4000万
销售额
2500万
回款
600
其它数据
2019年经营情况
95% 5700万 4600万 800
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企业文化
1
定位 区域领先的传媒文化公司
2
理念
诚信、敬业、务实、创新
项目成员
张经理 CEO
小米公司SWOT分析(英文版)
SWOT Analysis Report on Xiaomi CompanyI。
Company synopsisXiaomi company is founded by Lei Jun，a total of seven founders, respectively, founder, chairman and CEO Lei Jun，co-founder and CEO Lin Bin, co-founder and vice president Li Wanqiang，Zhou Guangping, Huang Jiangji，Liu De，Hong Feng.Launched at the end of 2010 mobile phone real name community m chat, launched in six months registered users exceeded 3000000。
In addition, the company also launched mobile phone operating system MIUI，the end of the year 6 MIUI community of over 300000 active users. In August 16, 2011, the company through the media of communication will be officially released Xiaomi mobile phone。
M chat, MIUI, Xiaomi mobile phone is the product of three big core technology of Xiaomi.1. Cultural declaration of XiaomiXiaomi people like innovation, fast Internet culture, not a boring meeting and process. Partnership working atmosphere of equality, relaxed, enjoy with technologies, products, design and other top talent joint venture growth of pleasure。
小米英文简介
As is known to us, other mobile phones with similar equipment are much more expensive than Xiaomi. Many people worry about it’s quality. In fact, There are two aspects about its low price.
The Xiaomi Company established on April in 2010. Seven people set the firm up together. We can’t imagine how fast the corporation developed.
The Logo Of It
As
is known to us, the logo of xiaomi is ‘MI’. On the on hand, it is the abbreviation of ‘Mobile Internet’. It indicates the nature of this company-the mobile internet company. On the other hand, if the logo is upside down, it’s the word “心”without a dot. It means he wants to free his users from worries.
Firstly, the ways to buy it are only two the official website ; the mobile phone contact the China Union Company and the Telecommunications Company. It reduces the expenses in the process, and it is the biggest reason for its low price.
小米公司介绍ppt课件
• 公司名称： 小米科技 • 外文名称： Xiaomi • 总部地点： 中国北京市 • 成立时间： 2010年4月 • 经营范围： 移动设备及软件 • 公司性质： 有限责任公司 • 公司口号： Mission Impossible • 员工数： 300人（2011年7月） • 市值： 40亿美元（2012年6月） • 公司目标： 使手机取代电脑，做顶级智能手机
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1月4日小米手机第二轮开放购买，半小时10万台售罄
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2月16日小米手机电信版开放预订摇号，2天内92万人参与1月11日小米手机第三
轮开放预订，2小时50万台预订完毕
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2月28日小米手机第四轮开放预订，3分钟15万台电信版小米手机预订完毕
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3月17日小米手机第五轮10万台开放购买，3分钟售罄3月初第30万台小米手机售
5
• “小米拼音是mi, 首先是Mobile Internet， 小米要做移动互联网公司;其次是mission impossible，小米要完成不能完成的任务;当 然，我们希望用小米和步枪来征服世界。我 们希望‘小米’这个亲切可爱的名字成为大 家的朋友。” ——《雷军：要用小米加步枪征服世 界》
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5月29日，小米公司通过官网预订和销售小米手机电信版，售完10万台。
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6月7日，小米公司通过官网实现7 x 24小时开放购买，并完善售后服务渠道。
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6月26日小米公司董事长兼CEO雷军宣布，小米公司已完成新一轮2.16亿美元融资，
此轮融资小米公司估值达到40亿美元，投资方均为国际顶级投资周年庆典“米粉节”，小米手机电信合约机公布，第六轮10万
台开放购买，6分钟售罄
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4月10日消息，小米科技副总裁黎万强表示下半年推出小米二代手机（小米M2）
小米公司介绍ppt课件
演讲人：李坚
1
小米公司（全称北京小米科技有限责任公司）由雷军在 2010年4月6日成立于北京银谷大厦，是一家专注于智能产 品自主研发的移动互联网公司。 Millet company (full name Beijing Xiaomi technology limited liability company) by the Lei on April 6, 2010 was established in Beijing Yingu building, is an independent research and development of intelligent products focused on mobile Internet company. 小米的LOGO是一个“MI”形，是Mobile Internet的缩写， “MI”倒过来是一个少一点的心字，意味着小米要让用户省 一点心。 Millet LOGO is a "MI" shape, Mobile is the abbreviation of Internet "MI" upside down is a little heart word means millet to allow the user to save a dessert. 小米的产品主要有MIUI、米聊、手机、电视、路由器等等。 Millet products are mainly MIUI, m chat, mobile phone, TV, router and so on. “为发烧而生”是小米的产品概念。 Born to have a fever millet product concept.
小米公司共计七名创始人，分别为创始人、董事长兼CEO雷军，总 裁林斌，及副总裁黎万强、周光平、黄江吉、刘德、洪锋。
小米公司英文本介绍 ppt课件
Zhou Guangping,the former senior director of MOTOROLA Beijing r&d center
Hong Feng,the former senior product manager of Google China
The product of Xiaomi Inc. can be categorized into hardware and software. The hardware consists of smart phone (Mi series and Redmi series), pad (Mi pad), smart television (Mi TV), power bank and smart home product (sport band, Wi-Fi, smart air purifier and smart hub etc.)
Lei Jun have said,we all think that 40-year-old is old enough to retire from the Internet,but I have make a research for that,Liu Chuanzhi is 40-year-old when he started his business.In my point of view,restarting in 40-year-old just means nothing.I believe that we are great because of our dream ,I will not be regretful in my life as long as I have such a dream.
小米公司英文简述
原创力文档是网络服务平台方若您的权利被侵害侵权客服qq
The development history
• 2010
• Apr. 6th • May. 12th • Aug. 16th • Dec. 10th • Dec.20th Xiaomi Company was founded First financed 10 million dollars MIUI Millet Chat for Android Financed 31 more million dollars
• 2011
• Jan. 8th An address modification because of rapid expansion
• Jul. 12th
• Aug. 8th • Sep. 5th • Oct. 20th
Founder remembers showed up ,revealing the
Qualcomm CPU 1.5GHz dual-core双核 CPU from Qualcomm company(US) Sharp LCD screen 4-inch, 480×854 resolution分辨率 Touch Components Taiwan TPK production of capacitive 电容式 touch components (which was first used by Apple company); Accessories Support for the replacement housing, there are a variety of color covers.
Software (built-in all of Xiaomi software)
小米英文介绍演示教学
Smartphones in ChinaTaking a bite out of AppleXiaomi, often described as China’s answer to Apple, is actually quite differentSep 14th 2013 | BEIJING |From the print edition••TweetIT FEELS more like a rock concert than a press conference as the casually dressed chief executive takes to a darkened stage to unveil his firm’s sleek new smartphone to an adoring crowd. Yet this was not the launch of the new iPhone by Apple on September 10th, but of the Mi-3 handset by Xiaomi, a Chinese firm, in Beijing on September 5th. With its emphasis on snazzy design, glitzy launches and the cult-like fervour it inspires in its users, no wonder Xiaomi is often compared to its giant American rival, both by admirers and by critics who call it a copycat. Xiaom i’s boss, Lei Jun (pictured), even wears jeans and a black shirt, Steve Jobs-style. Is Xiaomi really China’s answer to Apple?Xiaomi sold 7.2m handsets last year, in China, Hong Kong and Taiwan, earning revenues of 12.6 billion yuan ($2.1 billion). Apple sold 125m smartphones globally, earning about $80 billion of its $157 billion sales. But since it was founded in 2010, Xiaomi has grown fast.A recent funding round valued it at $10 billion, more than Microsoft just paid for Nokia’s handset unit. That made Xiaomi one of the 15most heavily venture-backed mobile start-ups ever, says Rajeev Chand of Rutberg, an investment bank. In the second quarter of 2013 Xiaomi’s market share in China was 5%, says Canalys, a research firm—more than Apple’s (4.8%) for the fi rst time.In this section•Taking a bite out of Apple•Kroes control•Must try harder•Making friends••Turning against the tycoons••Cut from a different cloth••More money than ThorReprintsRelated topics••Apple iPhone••Communications•Electronics••China••Mobile phonesYet “we have never compared ourselves to Apple—we are more like Amazon,” says Lin Bin, Xiaomi’s co-founder, who once worked for the Chinese arms of Microsoft and Google. Apple sells its iPhone 5 for around $860 in China and has the industry’s highest margins. Xiaomi offers its handsets at or near cost: the Mi-3, its new flagship, costs 2,000 yuan ($330). Xiaomi sells direct to customers online, rather than via network operators or retail stores, which also keeps prices down. Crucially, its business depends on selling services to its users, just as Amazon provides its Kindle readers at low prices and makes its money on the sale of e-books. The idea is to make a profit from customers as they use the handset, rather than from the sale of the hardware, says Mr Lin.Xiaomi’s services revenues were 20m yuan in August, up from 10m yuan in April. It is a classic internet business model: build an audience then monetise it later, as Google and Facebook did, notes Mr Lin. Selling games, custom wallpapers and virtual gifts may not sound very lucrative, but China’s internet giants have found a huge market for virtual goods: the biggest, Tencent, sold $5 b illion-worth of them last year.Another big difference is their openness to user feedback. Apple takes an almost Stalinist approach to its handsets, limiting user customisation in favour of a “we know best” design philosophy. Xiaomi is more guided by its users, releasing a new version of its MIUI software (based on Google’s Android operating sys tem) every week in response to their suggestions. In some cases Xiaomi asks users to vote via weibo, the Chinese equivalent of Twitter, on whether particular features should be included or how they should work—a form of democracy its American rival would never countenance.Apple’s launch this week of the iPhone 5C, a colourful, slightly cheaper version of the iPhone aimed at consumers in China an d other developing countries, marks a shift in its strategy as it faces competition from Xiaomi and many other Chinese firms. Apple’s handsets have sold well in developed countries, but those markets are maturing. Global sales of smartphones are growing by 50% a year, notes Canalys, but by 108% a year in China, which now accounts for over one-third of global sales.For the first time, Apple held an official launch event in Beijing this week, indicating its growing interest in this market. Yet there was widespread surprise at the high price of the 5C, which will cost $733 in China, limiting its appeal among less wealthy buyers. A rumoured deal with China Mobile to distribute the iPhone 5C and subsidise its cost has so far failed to materialise. (Apple also unveiled the iPhone 5S, its new high-end smartphone, which features a fingerprint reader for improved security.)Xiaomi the moneyAs Apple looks to tap the rapid growth of the Chinese market, Xiaomi is heading the other way. It recently hired Hugo Barra, a Google executive responsible for product development for Android, to develop new products for international markets.Yet Xiaomi and other Chinese firms sell so many games, apps and add-ons in large part because the Chinese government requires handsets to run a neutered version of the Android operating system, without Google’s app sto re, mail service, maps and other features. That helps Xiaomi sell its own replacement services, an advantage it will lose once it steps outside China. How scared should Apple be, really, of a rival that has yet to prove that its business model will work at home, let alone abroad。
小米介绍英文版
☺Millet phone ☺MIUI ☺Michat
Product
☺Mobile Internet ☺Mission Impossible
Worry—saving
The excellent development team of Millet
Lei Jun,founder,president and
The marketing channel limitations and problems brought
Product
☺The drawbacks of phone ☺Lack of credit
☺Selling service
Although millet phone has some disadvantages,and it is a challenge ,I believe that millet company will seize the opportunity and redouble their efforts to meet the challenges .
Pro moti on
Promotion
Born for you,Burn for MI.
介绍小米手机英文版
Watching movies more clearly Play 3D games more happy
• Big screen 4 inches • 854*480pixel
As a camera
But is a cell phone
3)Features
• Beautiful appearance • Fashion • personalization • MIUI HOME
MIUI’s visibility analysis 小米手机知名度分析
The worry of buying MIUI
Analysis of MIUI’s competitive advantage
Consumer perceptions of MIUI
MIUI’s core selling point:
Network Marketing
Take advantage of new information communication tool ,weibo, to promote the phone.
The Community and BBS
Hunger Marketing
In marketing, the so-called "hunger marketing", refers to the commodity provider intends to cut production, in order to achieve regulation of supply and demand, manufacturing in short supply "illusion", maintain commodity price and the high profit margins, and achieve the purpose of maintaining brand image, improve product added value.
小米企业介绍_(PPTminimizer)
黎万强小米联合创始人副总裁，前金山设计总监金山词霸总经理
周光平小米联合创始人副总裁，前摩托罗拉北京研发中心高级总监
刘德小米联合创始人副总裁，前北京科技大学工业设计系主任，ArtCenter 毕业
黄江吉小米联合创始人副总裁，前微软中国工程院开发总监 洪峰小米联合创始人副总裁，前Google中国高级产品经理）
6天 X 12小时
10人
90人
500人
博士 & 库管
年轻
平等 开放 信任
谢谢
小米科技
mobile internet
mission impossible
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移动互联网，就是将移动通信和互联网结合起来，成为一体， 也就是把桌面电脑搬到手机上面。在最近几年里，移动互联网成 为当今世界发展最快，市场潜力最大、前景最诱人的 主打业务。 至今，全球移动用户超过15亿，互联网用户超过7亿。中国移动 用户总数超过3.6亿，互联网用户超过1亿。这一历史上从未有过 的 高速增长现象表明随着时代与技术的 进步，人类对移动性和 信息的 需求急剧上升。越来越多的 人希望在移动的 过程中高速 的 接入互联网，获取急需的 信息，完成想做的 事情。目前，移 动互联网正逐渐渗透到人们的 生活、工作的 各个领域，短信、 铃图下载、移动音乐、手机游戏、视频应用、手机支付、位置服 务等丰富多彩的 移动互联网应用迅猛发展。移动互联网经过几 年的 曲折前行，终于迎来了新的 发展高潮，可以预见移动互联 网将会创造未来10年的 经济神话。小米科技由前Google、微软、 金山等公司的 顶尖高手组建，是一家专注于iphone、android等 新一代智能手机软件开发与热点移动互联网业务运营的 公司。
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2006 – 2010: Google Inc., Engineering Director 2003 - 2006: Microsoft ATC, co-founder and Development Director