牛津译林版必修四 Reading unit1 Advertisements(共28张PPT)

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译林牛津高一英语必修四Unit1 reading Advertisement课件(共20张)

commercial ads
PSAs
paid for advertise a CAs are ______ to __________
product or a service
______________.
run for free
PSAs are often _________ and are
educate people
PSAs aim to teach us and help us lead better lives. helpful
use attractive pictures and clever language serve the public
educate people
Public service advertisements
Since 1996, various types of PSAs have appeared around our country.
Public service advertisements
Yes to life, no to drugs!
Scanning
Knowledge changes life.
Advertisements
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skimmi ng
scannin g
summar y
homewo rk
Skimming
1.What kind of article does this passage belong to? A. News report B. Argumentative writing （议论文） C. Expository writing （说明文） D. Practical writing （应用文）

牛津译林版高中英语必修四4模块Unit1 Advertising

高中英语学习材料（灿若寒星*制作整理）4模块Unit1 Advertising一.单项选择1. The doctor recommended I _____ here ______ the sunshine before I started for home .A. came… toB. come … forC. would … withD. will come … in2. Old people never take things _____ one expects, ______ my opinion.A. like… withB. as …forC. about … toD. as … in3. The number of deaths from heart disease will be reduced greatly if people _____ to eat more fruit and vegetables.A. persuadeB. will persuadeC. be persuadedD.are persuaded4. Have you ever regretted ____ all kinds of food in that area ?A . to not have tried B. not to have triedC . having not tried D. not having tried5. The senior pilot who is _____ respected is flying _____into the sky .A .high ; high B. highly ; highlyC. high ; highly D .highly ; high6. A pair of jeans only _____Y80 .But the shop owner is quite satisfied with the ____ .A .sell; sales B. sells; saleC. sells; salesD. sell ; sale7. Oil prices have risen _____ 32 percent since the start of the year, reaching a record US ＄57.65 a barrel on April 4 .A. withB. toC. byD. of8. If it is quite ____ to you , I will visit you next Tuesday .A. convenientB. fairC. easy D .comfortable9. That was an unfair trick ____ her.A. to play ofB. to play onC. playD. to give to10. I ____ he is the right person to _____ , for he is careful , honest and hardworking .A. believe; believe inB. believe ; believeC. believe in ; believe in D .believe in ; believe11. Much attention should be paid to _____science and technology.A. developB. developingC .development D. developed12 .I’ m not used ____ like this .A. being treatedB. treatedC. be treatedD. to being treated13. Your advice was _____ great benefit ____ me.A. with … inB. for … onC. upon … forD. of …. to14. It’s a long trip . We’ll have to start ____ early and start back home in the afternoon .A .with B. up C. off D. for15. It seems ___ me ____ I have been neglecting my duty .A. for … whichB. to ….thatC. with… whereD. in ….whom二. 单词拼写1. His perfect speech gave the _______ （听众）a deep impression.2. I prefer your _____ (最初的) plan to this one .3. Tickets are _______ (可得到的) at the box office .. 4.The singer is now traveling all over the country to p______ her new album（唱片集） .5.The s______ for 2004 Aids Day is‘women ,girls and HIV / Aid’6.All of us finally agreed to his plan because of his p______ language .7 .Even the best doctor in the country can not c_____ him of his disease .8.No one can deny(否定) the fact that a________ are influencing our way of consuming (消费)even our way of thinking .9. Some professors complain that today’s art students are not c_____ at all though they aregood at copying masters’ works .10.These s_____ problems cannot be solved unless there is no gap(沟) between the rich andthe poor .三. 句型转换1. I don’t think you have realized how much it will cost you.I don’t think you ____ ____ ____ how much it will cost you .2. You are supposed to finish your homework before you play your computer games .You ____ _____ _____ finish your homework before you play your computer games .3. Middle-aged women are easily made to believe what the cheaters tell them.Middle-aged women ______ easily ____what the cheaters tell them .4. Professor Li said , “I did some resea rch in this field yesterday . ”Professor Li said that ____ ____ ____some research in ___ field ____ ____ ____.5. A meeting will be held to solve your problem .A meeting will be held to _____ _____ your problem .四. 翻译句子1.这档儿童节目是为教育孩子而制作的，而不是为了使他们高兴。

牛津译林版高中英语必修四unit 1 advertising(welcome to the unit)(共74张ppt)

Two main types of advertisements
PSAs
Commercial ads
educate people about problems in society or about people who need help
encourage people to buy a product or service
Don't drink and drive.
Don't smoke.
Protect the environment.
A public service ad
Protect water.
Futher thinking
What makes a good slogan? What are the qualities of a good slogan?
Success,we all create together!
Ensure each child a chance to be succesful and perfect!
• Do our best,enjoy ourselves!
Do our best,enjoy ourselves.
Do our best,enjoy ourselves.
(Welcome to the unit)
Welcome to the unit
Enjoy some impressive advertisements
How much do you know about advertisements?
have spokesmen or spokeswomen
After advertising, more wonderful…

牛津译林版必修四 Reading unit1 Advertisements(共26张PPT)

Detailed-reading
2. Some of the advertisements are clever because ______. A. they don’t tell the complete truth to customers although they don’t lie B. they use the most beautiful language and images C. they are made so beautiful and can be found almost everywhere D. they don’t tell lies directly to the customers
same methods. Public service advertisements
F 5. Commercial ads can give us valuable
information about how to live our lives.
T 6. An ad warning people against smoking is
Expository writing is meant to introduce you to basic information on a topic.
Fast-reading
Ads
_In_t_ro_d__u_c_ti_o_n_ of ads Introduction
SuWbhtaittlaen1ad is
❖Form groups of 4.
❖Finish off an expository passage with the help of facts and examples given to you.

译林牛津高一英语必修四Unit1readingAdvertisement课件

You are proud of your cooking, so shouldn’t you buy the very freshest food?
grocery
Are all ads play tricks on us?
Public service advertisements
What do PSAs aim to do?
beneficial
Public service advertisements
similarities differences
attractive pictures and clever language
free or not Purpose
Validity
Example
commerical ads PSAs
译林牛津高一英语必修四
Unit1readingAdvertise ment课件
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skimmi ng
scannin g
summar y
homewo rk
Skimming
1.What kind of article does this passage belong to? A. News report B. Argumentative writing （议论文） C. Expository writing （说明文） D. Practical writing （应用文）
to try and sell us things
Does an ad tell people the complete truth?
What are their ad declares?
Bright-teeth fights bad breath!

译林牛津版高一英语必修4Unit1Advertising电子文本、课文注释及翻译

语篇翻译（一）课文注释AdvertisementsNowadays, we can find advertisements almost wherever we go. we are so useddidto①them that we often do not even realize how many we see and hear in a day. I some research on②advertisements, and have somevery important information to share with you.What is an advertisement?An advertisement uses words and pictures to persuade people to③buy aproduct or service, or to b elieve in④an idea. Newspapers, magazines, the Internet, radio and television are the most common places to find them. There are two main types of advertisements--commercial advertisements and public servicepaid advertisements(PSAs).A commercial advertisements is one which someone hasfor⑤to advertise a product or service. PSAs are often run for free⑥, and aremeant to⑦educate people about health, safety, or any other problem that affects public welfare⑧.Does an advertisement tell people the complete truth?There are laws to protect people from advertisements that cheat⑨people. However, we still must be aware of⑩the skilful methods used in ads to try and sellus things. Even if an ad does not lie, It does not mean it is altogether innocent. ?One toothpaste ad declares, 'Bright-Teeth fights bad breath!' This statement tries to fool you into ?assuming that?the toothpaste cures bad breath, yet it does not say that! All it says is that it fights it, and that is not the same thing at all. One grocerytells customers, You are proud of your cooking, so shouldn't you buy the very freshest food? 'This ad is very clever, because it tells customers they are good cooks. However, it never says that this grocery has the freshest food! The grocery just hopes that whenyou read the ad, you will feel pleased with?the nice comment, remember the words 'freshest food', and make a mental connection with ?the food in the grocery. We must not fall for?this kind of trick!Public service advertisements.Not all ads play tricks on? us though. PSAs use some of the same methods,like attractive pictures and clever language, but they are made to serve the public PSAs aim to teach us and help us lead, better lives. Our government understands this and has been using PSAs to educate people for many years. China began a nationwide public service advertising campaign? in 1996,and since then various types of PSAs have appeared around the country. You have probably seen or heard some of them yourself, such as, 'Yes to life, no to drugs' and' Knowledge changes life'. these ads deal with?widespread? social concerns. There are also PSAs that encourage people to support public service projects, such as Project Hope. Its motto is 'Project Hope--educating every child'. There are even PSAs to teach us how to live healthy lives. One of these is, 'when you smoke cigarettes, you are slowly killing yourself'.21the public, and you can often learn a lot byAll of these ads are meant to benefit○22they give.following the advice○Finally, I wish to tell you this think about why you should do the things the adWhen it comes to○23 suggests, or buy the product or service the ad promotes.advertisements, we must all use our intelligence and not be a slave to them!课文注释①be used to (doing) sth 习惯于②do some research on 做研究③persuade sb to do sth 说服某人做某事④believe in 信任，信仰⑤pay for 付款，为…付出代价⑥run… for free免费运营run vi. 经营；奔跑；运转vt. 管理，经营；运行；参赛n. 奔跑；赛跑⑦be meant to 旨在，打算⑧welfare n.福利；福利事业⑨cheat vt. 欺骗；骗取vi. 欺骗；作弊n. 欺骗，作弊；骗子⑩be aware of 意识到?innocent adj. adj. 无辜的；无罪的；无知的?fool sb into哄骗某人干某事?assuming that 假定?feel pleased with 对..感到高兴，满意?make a connection with 与...有联系?fall for 上...的当；受...的骗?play tricks on捉弄,欺骗?campaign n. 运动；活动；战役?deal with 涉及,论述；处理；应付；做生意?widespread adj. 普遍的，广泛的；分布广的21benefit vt. 有益于，对…有益vi. 受益，得益benefit form n. 利益，好○处22follow the advice 听从劝告/忠告○23When it comes to 当提到；就……而论○课文译文广告如今，无论我们走到哪里，几乎都可以看见广告。

新牛津译林版高中英语模块四 Unit 1 Reading 课件+练习

Commercial ads 1. A commercial
Public service ads
1. A PSA is often run
ads is one which someone for has paid _________ to advertise _________ a product or service.
4 PSAs and commercial ads use some of the same methods. 5 Commercial ads can often give us valuable information about how to live our lives. 6 An ad warning people against smoking is an example of a PSA.
Does an advertisement tell people the complete Truth? Supporting detail 3 Public service advertisements
Read the text again and answer the questions.
1. Where are advertisements usually found? They are usually found in newspapers and magazines, on the Internet, radio and television.
3. What do PSAs aim to do?
They aim to teach us and help us lead better lives.
Reading strategy: reading expository writing

高中英语牛津译林版高一模块4 Unit 1 Advertising reading：advertisements (共32张PPT)

Positive effects
▪ keep … informed of … in time ▪ have a wide choice of goods
▪ Make the public aware of social problems.
▪ …….
Negative effects ▪ Give false information.
Commercial advertisements are _p_a_id_f_o_r __ to _a_d_v_e_rt_is_e_a product or service, while PSAs are often run _f_or_f_re_e_ and are _m_e_a_n_t_
to educate people about_h_e_al_t_h,_s_a_fe_t_y, or any other _p_r_o_b_le_m_that a_f_fe_c_ts_public welfare.
2. 说服, 劝说; 使信服 vt. __p_e_r_s_u_a_d_e__ n. p__er_s_u_a_s_i_o_n__; adj. _p_e_r_s_u_a_s_iv_e_____
3. 清白的/无罪的; 无恶意的; 纯真的 adj. _i_n_n_o_c_e_n_t_ adv._i_n_n_o_c_e_n_tl_y n. _i_n_n_o_c_e_n_c_e__
Similarities
Differences
E.G.
Types Places Methods Purposes Relianc
e 可信度
promoting
“Bright-
CA
everywhere
a product or service

高中英语译林牛津版必修四课件：Unit+1+Advertising+advertisements

Case study
(two examples)
1.One toothpaste ad declares, ‘BrightTeeth fights bad breath! ’ fool you into assuming …
Fight
Cure
Case study
(two examples)
2. One grocery tells customers, ‘You
This is how expository writing develops.
Fast reading
Subject Introduction
Structure of the whole passage
Advertisements
Para 1
Introduction to ads Definition and types of ads Complete truth of ads or not? PSAs Attitudes towards ads
Supporting
details
Paras 2-4
Conclusion
Para 5
Detailed reading
1.What is an advertisement? 2.Does an advertisement tell people the complete truth? 3.Do all ads play tricks on us? 4.What are author’s attitudes towards ads?
are proud of your cooking, so shouldn’t you buy the very freshest food?’

牛津译林版必修四 Reading unit1 Advertisements精品课件

2. Examples to support t“hYeoauboavree pidreoau:d of your cooking, _T_o_o_t_h_p_a_s_te__a_d_______so__s_h_o_u_ld__n_'t_y_o_u__b_u_y__the very _T_h_e__g_r_o_ce_r_y__f_o_o_d_a_d__fr_e_s_h_e_s_t _fo_o_d__?_”______
4. “When you smoke cigarettes, you are slowly killing yourself.”
牛津译林版必修四 Reading unit1 Advertisements精品课件
牛津译林版必修四 Reading unit1 Advertisements精品课件
What's the author's attitude towards advertiements?
2. “You are proud of Examples your cooking, so
shouldn't you buy the very freshest food?”
1. “Yes to life, no to drugs”
2. “Knowledge changes life”
3. “Project Hope-educating every child”
Similarities
Places found
Commercial ads
PSAs
newspapers, magazines, the Internet, radio, television
Methods attractive pictures and clever used language

译林牛津版高中英语必修四Unit1Reading课件(共18张PPT)

Step5 Homework
1. 请以约30词概括文章大意。 2. 然后约120词就“广告的利与弊”这一主题发表看法，
包括如下要点： 1）广告无处不在; 2) 广告有何利与弊； 3）我们对广告应采取什么样的态度；
Thank you
Group B: Advertising has a negative effect on our lives.
Debate
What are the advantages and disadvantages of advertisements?
for customers(消费者） for producers（生产者）/companies for products（产品） for society
Debate
Advantages: useful a. increase sales of products/services b. keep price low c. make products cheaper through the
development of mass market d. introduce new products e. build a good image of a brand f. to help consumers choose among all the
• 高中牛津英语模块4 Unit 1 Advertisements
Step1 :lead-in
Commercial advertisement
Public service advertisement
Listening
Task: Listen to the tape and then answer the questions of part A.

牛津译林版必修四 Reading unit1 Advertisements(共42张PPT)

Match the phrases with the right meanings:
play tricks on sb. fool sb into doing sth.
上某事的当欺骗某人
fall for sth.
欺骗某人做某事
play tricks on; fool…into doing…; fall for
be meant to do sth. aim to do sth. benefit promote
Sentence making:
Project Hope
Sentence making:
Temple Fair
Conclusion:
What is the cortisements, according to the passage?
kwiendneoefdtrtiocklsivwe hhiecahltahrye plivlaeyse.d on us.
promote
PSAs are meant to teach us. PSAs aim to teach us.
The meeting ___is__m_e_a_n_t__to___ deal with _w__a_te_r_p_o__ll_u_ti_o_n_______. The meeting aims to deal with water pollution.
Mary is such a stubborn (顽固的) girl that no one can persuade her _________________.
Some commercial ads may play tricks on people and fool us into buying something we don’t really need. So we mustn’t fall for these tricks.

牛津译林版必修四 Reading unit1 Advertisements(共18张PPT)

be used to doing sth do some research on share … with persuade sb to do/ into doing sth believe in for free be meant to do protect …from be aware of fool sb into doing feel pleased with fall for aim to do play tricks on encourage sb to do sth When it comes to …
complete
truth
What is a PSA?
Aim to teach us and help us 9._le_a_d__ better lives.
We must use our _i_n_te_ll_ig_e_n_c_e _, and not be a _s_la_v_e_ to them.
Listen
Main idea of each paragraph
Para.1 Brief i_n_t_r_o_d_u_c_t_io_n_ to ads
Para.2 What is an advertisement? Para.3 U_n_t_r_u_e_ claims(声明) about products
1 Where are the advertisements usually found? Newspapers and magazines, the Internet, radio and TV are the most common places to find them. 2 What is the major distinction between commercial advertisements and PSAs?

高中英语译林牛津必修四课件：Unit+1+Advertising+advertisements

Taiwan, China!
❖Life can’t be a journey without colorful ads.
❖Without ads, we will be lonely with hardships.
❖So why not have ads color our life?
Assignment
Try not to 8 _f_a_l_l _f_o_r_ the trick.
truth What is Mean to teach us.
a PSA? Help us 9._l_e_a_d_ better lives.
Conclusion Be _s_m__a_r_t_ about what we believe and ads.
❖What’s more / In ❖be smart about addition / Besides,… ads
Not all ads tell us the complete truth. We should hold a proper attitude towards advertisements .
Detailed reading
❖2.Does an advertisement tell people the complete truth?
Even if an ad does not lie, it does not mean it is altogether innocent.
Case study (two examples)
Author’s attitudes towards ads:
❖Think about why. ❖Use our intelligence. ❖Not be a slave.

牛津译林版必修四 Unit 1 Advertising

Module 4Unit 1 Advertising新课标单词advertise vi & vt (为……)做广告，登广告advertisement n 广告share vt 分享，分担，共有persuasive adj 劝导性的，劝诱的，有说服力的，令人信服的product n 产品service n 服务promote vt 宣传，推广，促销，推销place vt 安排，放置intended adj〔为……而〕打算的〔或设计的〕educate vt 教育issue n 问题，议题welfare n 福利，福利事业plete adj 全部的，完全的，完整的law n 法律lie vi 说谎untrue adj 不真实的claim n & vt 声明，宣称，号称aware adj 知道的，明白的，意识到的toothpaste牙膏breath n 气息，呼吸advertiser n 等广告者，广告客户，广告商cure vt 治愈，治疗customer n 顾客，消费者ment n 评论，意见，评价connect vt 联系，连接trick n 骗局，把戏，恶作剧original adj 新颖的，别致的，独创的，最初的，原来的creative adj 具有创造性的，具有独创力的public n 公众，大众lead vt 过〔某种生活〕；领导，引导nationwideadj 全国X围的，全国性的campaign n 〔社会，政治或商业等的〕活动，运动drug n 毒品，药，药物deal vi 处理，对付social adj 社会的school vt 是受学校教育，培养，教育live vi 过〔某种生活〕smoking n 吸烟，抽烟mit vt 犯〔错误〕，干〔坏事〕mit suicide 自杀smart adj 聪明的，精明的plete vt 完成satisfied adj 满意的trick vt 欺骗，哄骗publisher n 出版商，出版公司unique adj 独特的，独一无二的imagination n 想象，想象力choice n 选择remend vt 推荐bar n 条，棒pany n 公司update vt 更新packaging n 包装design n 设计，图案，花样vt 设计pletely adv 完全地，彻底地unforgettableadj 难忘的，无法忘记的fashionable adj 时髦的，流行的convenient adj 便利的，方便的highly adv 非常，很，高地，高度地functional adj 实用的，有用的，功能的，机能的filling n 馅；填充物bored adj 感到厌倦的jeans n 牛仔裤available adj 可买到的，可获得的build vt 开发，建构various adj 各种各样的，多样的particular adj 特定的；特别的audience n 受众；观众；听众；读者goal n 目标，目的target n 目标，对象，靶子media n (medium的复数)媒介，媒体determine vt 确定，决定extremely adv 非常，极其appeal vi 迎合，有吸引力，appeal to 迎合，对……有吸引力react vi 做出反应，回应gather vt 搜集，收集，使聚集approach n 方法，途课文出现短语1. be used to2. do some research on3. share with4. encourage sb to do sth5. believe in6. for free7. be intended to do sth8. protect sb from sth9. public welfare10. be aware of11. even if12. be proud of13. connect… to..14. fall for 15. play tricks on16. lead a better life17. live a healthy life18. mit suicide19. follow the advice20. offer sb sth21. be satisfied with22. trick sb into doing sth23.persuade sb into doing sth24. take drugs25. keep away from26. at a low price27. be tired of28. on sale29. of high quality30. be popular with31. remind sb (not to) to sth32. up to33. be bored with34. be amazed at35. appeal to36. be concerned with一．单词应用根据单词的首字母或汉语意思填写正确单词，注意形式变化1.If you want to sell this product well, I advise you to a_________ it in the newspaper or onTV.2.All of us finally agreed to his plan because of his p_______ language.3.Nearly all the a_______ to the palace were guarded by the soldiers.4.The writer traveled throughout the country to p_________ his latest novel.5.PSAs are often placed for free, and are i______ to educate people about health, safety, or anyother i_______ which affects public welfare.6.China has strong laws to protect people from advertisements that lie or try to make peoplebelieve u_______ claims about products or services.7.The advertisers want you to read the word ‘fights’ and think that the toothpaste c______ badbreath, but it does not say that!8.PSAs use some of the same methods, like attractive and original images and c_____ language,but they are made to serve the public.9.China began a nationwide public service advertising c______ in 1996, and since thennumerous PSAs have appeared around the country.10.One of the PSAs to teach us how to live healthy lives is ‘Smoking is ______ _______(自杀)slowly’.11.I have c______ _(完成) my article about ads, and I’m quite ______ (满意) with it.12.Before our talk, I did not think very much about how an advertiser might be trying tot_______ customers into buying a product or a service.13.The publisher also said that the readers wouldn’t believe the writer’s u______ way ofthinking and rich i__________ (想象力).14.This term’s main reading category for senior high students is adventures, so Travel to theMisty Country would be a good c_______.15.That is why we are considering r________ (重新包装)our chocolate bar as well.16.Our new packaging will be colorful and ________ (引人注目).17.Have you ever ________ (后悔) not having snapped those ________ (难忘的) moments?18.It’s ____________ (fashion), __________ (方便的) and ________(function).19.It is ________(极其) important to know your audience so you can create the right messagefor the right people.20.You must decide what a______ you want to use.二．词形转换1. intended ( adj.) ---- _______ ( n .)2. educate ( v. ) ---- __________ ( n. )3. connect ( v. ) ----________ ( n. )4. advertiser ( n. )----__________ ( n. )5. create ( v. ) ---- _________ (adj.)6. society ( n. ) ---- __________ ( adj.)7. imagine ( v.)----__________( n.) 8. determine (v.)----__________( adj.)9. plete (adj./v.)---_________(adv.) 10.satisfied (adj.)_______(v.)______ (n.)三. 句型结构1.We ______ (如此习惯于) them that we often do not even realize how many we see and hear in a day.Wood can ____ (被用来造纸).We ______ (过去常购物) on Sundays, but now we have no time.2. PSAs are often placed for free, and are intended to educate …be intended/meant to do sth./ be intended/meant for sb/sthThis software ____________ the puters ____________ (是为了保护…不受到…攻击而设计) by a kind of virus called worm.The toy ____ _______ ______ ______ (是给儿童玩的) aged three and up.1.However, we still must _____ _______ _______ (知道) the methods used in ads to try andsell us things.____________(老师说的话) made me _____ _______________(意识到英语的重要性).Are you aware ___________ (你已伤害了)her feelings?2.We must not _______ (上…的当) this kind of trick.He is too smart to fall for that trick (很聪明不会中那个诡计的).3. These ads deal with large issues.He is __ ___ _____(容易相处).______________ (尽管她病了), she continued __(处理) problems of all kinds. 4. There are even PSAs to teach us how to ____ _ ___(过健康的生活). 5. I will encourage ___________ (鼓励朋友们注意) them as well. 6. I remend that __ __ (我们买) 10 copies for the library.= I remend _____ 10 copies for the library. He remended me ____ (呆) for another week.四. Fill in the blanks with the correct forms:1. We tried to _____ our point _______, but he just wouldn ’t listen.2. It is important to always try to ___ the way the audience will react.3. My daughter _____ me forget to take my medicine.4. The pany must ensure that their product _______.5. If you _____ math, you should turn to doing some English exercises.6. When you start a successful ad campaign, you must __ a clear goal and target audience ____.五. 翻译句子1.他过去生活在农村，但现在已经完全适应城市生活了。