谁是球王总决赛-博总专访话术
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2.东风雪铁龙：
•东风雪铁龙“人性科技 创享生活”的品牌理念广为传播，品牌形象大幅提升，赢得众多消费者的青睐；
•产品方面形成了新C5、C4L全系、全新世嘉的强大产品阵营，成就了法系车进入中国市场以来的新高度；
•东风雪铁龙联合中国羽协秉承社会责任，共同打造了国内最大的业余羽毛球冠军赛赛事平台，不仅推动了羽毛球运动在民间的普及，也让众多羽毛球爱好者有了一个切磋交流、不断进步的平台。
3.东风雪铁龙赞助“谁是球王”的目的及意义
3. Purpose and significance of Dongfeng Citroen to sponsor "who is badminton king"
东风雪铁龙一直致力于中国羽毛球运动的普及和推广，全力为大众打造健康羽球生活的大型体验平台，为全国的业余羽毛球爱好者提供更好的羽毛球体验，创享羽球悦生活：
二、
1、关于续约中国羽毛球队
1. Contract Renewal with Chinese Badminton Team
签约日期：2013年7月20日
签约期限：4年（2013.8.1-2017.7.31，涵盖下一届夏季奥运会时间在内）
合作成果：
1.中国羽毛球队：
连夺两届世锦赛5冠，苏迪曼杯5连冠，汤杯五连冠，史无前例的伦敦奥运会5冠，2011年狂揽46个大小冠军，2012年63个。
1.“谁是球王”的积极意义与东风雪铁龙体育营销的愿景不谋而合：与中国羽毛球队合作以来，东风雪铁龙践行社会责任，致力于为中国羽毛球运动的推广和发展添砖加瓦；
2.为大众打造健康快乐的羽球体验平台，创享悦生活：羽毛球是一项充满活力和吸引力的运动，在中国有着最为广泛的群众基础。携手“谁是球王”，就是为了给全国的业余羽毛球爱好者提供更好的羽毛球体验。
2.体验精神：创新服务于用户，东风雪铁龙一直采用引领市场潮流的营销手法，提供全新的用户体验方式；“谁是球王”在羽球推广这个课题上提供了多种体验氛围：走进行业、学校、街头巷尾，并引入娱乐元素，寄望让大众健身成为日常生活的重要元素；
3.正能量：品牌拥有的积极进取的基因：世嘉/全新爱丽舍——冠军座驾；C4L——向前的力量等；“谁是球王”旨在体现“中国梦”“体育梦”和“冠军梦”；
Signing Date: July 20, 2013
Signing period: 4 years (2013.8.1-2017.7.31, including the next Summer Olympics)
Achievements of cooperation:
1 Chinese badminton team:
2.Experience:Innovation servesusers, Dongfeng Citroen leadsthe market trendwith creativemarketing techniques, providinga new way of user experience; "Who isbadminton king" offers a variety of experiences to promote badminton atmosphere on this topic:by entering industry, schools, streets, andwiththe introduction of elements of entertainment,we hopethe public health become an important element of daily life;
1. About“who is badminton king”
关于“谁是球王”：
1.“谁是球王”中国羽毛球民间争霸赛是由中央电视台体育频道和中国羽毛球协会共同主办，中视体育娱乐有限公司承办，东风雪铁龙冠名赞助的大型群众体育赛事。
2.“谁是球王”全民健身系列节目是为普通百姓打造的梦想舞台、健身平台和展示平台，旨在传播正能量、激励普通人实现梦想。
2. "Who isbadminton king" fitness series for ordinary peopleis designed tocreateadream stage, fitness platform and display platform,spread positive energy,andinspire ordinary people toachievetheir dreams.
4.后续规划
4. Follow-up plan
后续规划：将继续致力于中国羽毛球运动的普及和推广、持续支持“谁是球王”这项全民羽球健身赛事
Follow-up plan: China will continue to popularize and promote badmintonin China,continue tosupport"Who isbadminton king" national badminton fitnesscompetition.
4Advocating healthy and happylife style: Dongfeng Citroen brand visionisto create a pleasant and comfortableautolife; "Who isbadminton king" fitnessstage.
About "Who isbadminton king":
1. "Who isbadminton king," Chinese folk badminton tournament isa large-scale folk sports eventco-sponsored by CCTV sports channel and the Chinese Badminton Association,undertaken byCTV Sports Entertainment Limited and titled byDongfeng Citroen.
2. Creatingfor the public a healthy and happy experience platformofbadmintonfor pleasantlife: Badminton is a vibrant and attractive sporthavingthe most extensive mass foundation in China, socooperating with“Who isbadminton king”is topresentthe country's amateur badminton enthusiastswitha better experience.
3 Positiveenergy: aggressive geneofbrand: Sega / New Elysee - Champion car; C4L - forward power, etc.; "Who isbadminton king" is intended to reflect the "China Dreams", "Sports Dreams" and "champion dreams";
4.倡导健康快乐：东风雪铁龙品牌愿景，创造愉悦舒适的汽车egratingpoints:
1Innovation: "Innovation"has been thecornerstone of Dongfeng Citroen brandfor 22successiveyears; "Who isbadminton king" innovatively and perfectly combinesathletic competition andmass sports, becoming a highly participatedfitnessandinnovative entertainment experience platform;
1.Positive significanceof“who is badminton king”and Dongfeng Citroen sports marketing visionperfectlycoincides: Since the cooperation with Chinese badminton team , Dongfeng Citroenhas beenpracticingsocial responsibilityandcommittedto the promotion and development of Chinese badmintoncause;
3. Bestuser communication platform:“Who isbadminton king”builds a bridge forfansand stars, professionalsand amateurs, gold medalsand the public, sports and entertainment,becomingabetterpan-entertainment innovative badminton experience platform with highbadminton fitness participation,shaping and disseminatingDongfeng Citroen’shealthy and happy life through the exampleeffect.
3.最佳的用户沟通平台：“谁是球王”搭建了球迷与明星、专业和业余、金牌与大众、竞技与娱乐之间的桥梁，成为羽毛球全民健身的一个高参与度、泛娱乐化的创新体验平台，也为东风雪铁龙提供了一个最佳的用户沟通平台，并通过榜样的塑造去带动及传播东风雪铁龙一直倡导的健康快乐的生活理念。
Dongfeng Citroen has been committed to the popularization and promotion ofChinabadminton, creatingalarge experience platform ofhealthybadmintonlife for the publicandforbetterexperience of thecountry's amateur badminton enthusiastsso that they canenjoybadmintonlife:
5 successive championships of world championship, 5 successive championships of Sudirman Cup, 5 successive championships of Thomas Cup, unprecedented 5 championships of London Olympics, winners of 46 tournaments in 2011 and 63 in 2012.
“谁是球王”东风雪铁龙中国羽毛球民间争霸赛
领导专访话术
“Who IsBadminton King”Dongfeng Citroen ChineseFolkBadmintonTournament
Leadership InterviewCommunication Techniques
一．
1.关于“谁是球王”
2.“谁是球王”与东风雪铁龙品牌的契合点
2. 2. Integrating points of "Who is badminton king" and Dongfeng Citroen brand
契合点：
1.创新精神：“创新”是东风雪铁龙品牌的基石，22年创新精神永不止步；“谁是球王”则创新性地将竞技比赛与大众体育完美结合，成为全面健身一个高参与度、泛娱乐化的创新体验平台；
•东风雪铁龙“人性科技 创享生活”的品牌理念广为传播，品牌形象大幅提升，赢得众多消费者的青睐；
•产品方面形成了新C5、C4L全系、全新世嘉的强大产品阵营，成就了法系车进入中国市场以来的新高度；
•东风雪铁龙联合中国羽协秉承社会责任，共同打造了国内最大的业余羽毛球冠军赛赛事平台，不仅推动了羽毛球运动在民间的普及，也让众多羽毛球爱好者有了一个切磋交流、不断进步的平台。
3.东风雪铁龙赞助“谁是球王”的目的及意义
3. Purpose and significance of Dongfeng Citroen to sponsor "who is badminton king"
东风雪铁龙一直致力于中国羽毛球运动的普及和推广，全力为大众打造健康羽球生活的大型体验平台，为全国的业余羽毛球爱好者提供更好的羽毛球体验，创享羽球悦生活：
二、
1、关于续约中国羽毛球队
1. Contract Renewal with Chinese Badminton Team
签约日期：2013年7月20日
签约期限：4年（2013.8.1-2017.7.31，涵盖下一届夏季奥运会时间在内）
合作成果：
1.中国羽毛球队：
连夺两届世锦赛5冠，苏迪曼杯5连冠，汤杯五连冠，史无前例的伦敦奥运会5冠，2011年狂揽46个大小冠军，2012年63个。
1.“谁是球王”的积极意义与东风雪铁龙体育营销的愿景不谋而合：与中国羽毛球队合作以来，东风雪铁龙践行社会责任，致力于为中国羽毛球运动的推广和发展添砖加瓦；
2.为大众打造健康快乐的羽球体验平台，创享悦生活：羽毛球是一项充满活力和吸引力的运动，在中国有着最为广泛的群众基础。携手“谁是球王”，就是为了给全国的业余羽毛球爱好者提供更好的羽毛球体验。
2.体验精神：创新服务于用户，东风雪铁龙一直采用引领市场潮流的营销手法，提供全新的用户体验方式；“谁是球王”在羽球推广这个课题上提供了多种体验氛围：走进行业、学校、街头巷尾，并引入娱乐元素，寄望让大众健身成为日常生活的重要元素；
3.正能量：品牌拥有的积极进取的基因：世嘉/全新爱丽舍——冠军座驾；C4L——向前的力量等；“谁是球王”旨在体现“中国梦”“体育梦”和“冠军梦”；
Signing Date: July 20, 2013
Signing period: 4 years (2013.8.1-2017.7.31, including the next Summer Olympics)
Achievements of cooperation:
1 Chinese badminton team:
2.Experience:Innovation servesusers, Dongfeng Citroen leadsthe market trendwith creativemarketing techniques, providinga new way of user experience; "Who isbadminton king" offers a variety of experiences to promote badminton atmosphere on this topic:by entering industry, schools, streets, andwiththe introduction of elements of entertainment,we hopethe public health become an important element of daily life;
1. About“who is badminton king”
关于“谁是球王”：
1.“谁是球王”中国羽毛球民间争霸赛是由中央电视台体育频道和中国羽毛球协会共同主办，中视体育娱乐有限公司承办，东风雪铁龙冠名赞助的大型群众体育赛事。
2.“谁是球王”全民健身系列节目是为普通百姓打造的梦想舞台、健身平台和展示平台，旨在传播正能量、激励普通人实现梦想。
2. "Who isbadminton king" fitness series for ordinary peopleis designed tocreateadream stage, fitness platform and display platform,spread positive energy,andinspire ordinary people toachievetheir dreams.
4.后续规划
4. Follow-up plan
后续规划：将继续致力于中国羽毛球运动的普及和推广、持续支持“谁是球王”这项全民羽球健身赛事
Follow-up plan: China will continue to popularize and promote badmintonin China,continue tosupport"Who isbadminton king" national badminton fitnesscompetition.
4Advocating healthy and happylife style: Dongfeng Citroen brand visionisto create a pleasant and comfortableautolife; "Who isbadminton king" fitnessstage.
About "Who isbadminton king":
1. "Who isbadminton king," Chinese folk badminton tournament isa large-scale folk sports eventco-sponsored by CCTV sports channel and the Chinese Badminton Association,undertaken byCTV Sports Entertainment Limited and titled byDongfeng Citroen.
2. Creatingfor the public a healthy and happy experience platformofbadmintonfor pleasantlife: Badminton is a vibrant and attractive sporthavingthe most extensive mass foundation in China, socooperating with“Who isbadminton king”is topresentthe country's amateur badminton enthusiastswitha better experience.
3 Positiveenergy: aggressive geneofbrand: Sega / New Elysee - Champion car; C4L - forward power, etc.; "Who isbadminton king" is intended to reflect the "China Dreams", "Sports Dreams" and "champion dreams";
4.倡导健康快乐：东风雪铁龙品牌愿景，创造愉悦舒适的汽车egratingpoints:
1Innovation: "Innovation"has been thecornerstone of Dongfeng Citroen brandfor 22successiveyears; "Who isbadminton king" innovatively and perfectly combinesathletic competition andmass sports, becoming a highly participatedfitnessandinnovative entertainment experience platform;
1.Positive significanceof“who is badminton king”and Dongfeng Citroen sports marketing visionperfectlycoincides: Since the cooperation with Chinese badminton team , Dongfeng Citroenhas beenpracticingsocial responsibilityandcommittedto the promotion and development of Chinese badmintoncause;
3. Bestuser communication platform:“Who isbadminton king”builds a bridge forfansand stars, professionalsand amateurs, gold medalsand the public, sports and entertainment,becomingabetterpan-entertainment innovative badminton experience platform with highbadminton fitness participation,shaping and disseminatingDongfeng Citroen’shealthy and happy life through the exampleeffect.
3.最佳的用户沟通平台：“谁是球王”搭建了球迷与明星、专业和业余、金牌与大众、竞技与娱乐之间的桥梁，成为羽毛球全民健身的一个高参与度、泛娱乐化的创新体验平台，也为东风雪铁龙提供了一个最佳的用户沟通平台，并通过榜样的塑造去带动及传播东风雪铁龙一直倡导的健康快乐的生活理念。
Dongfeng Citroen has been committed to the popularization and promotion ofChinabadminton, creatingalarge experience platform ofhealthybadmintonlife for the publicandforbetterexperience of thecountry's amateur badminton enthusiastsso that they canenjoybadmintonlife:
5 successive championships of world championship, 5 successive championships of Sudirman Cup, 5 successive championships of Thomas Cup, unprecedented 5 championships of London Olympics, winners of 46 tournaments in 2011 and 63 in 2012.
“谁是球王”东风雪铁龙中国羽毛球民间争霸赛
领导专访话术
“Who IsBadminton King”Dongfeng Citroen ChineseFolkBadmintonTournament
Leadership InterviewCommunication Techniques
一．
1.关于“谁是球王”
2.“谁是球王”与东风雪铁龙品牌的契合点
2. 2. Integrating points of "Who is badminton king" and Dongfeng Citroen brand
契合点：
1.创新精神：“创新”是东风雪铁龙品牌的基石，22年创新精神永不止步；“谁是球王”则创新性地将竞技比赛与大众体育完美结合，成为全面健身一个高参与度、泛娱乐化的创新体验平台；