pets5_填空题_12页

The most obvious purpose of advertising is to inform the consumer of available products or services．The second (31)＿＿＿is to sell the product．The second purpose might be more important to the manufacturers than the (32) ＿＿＿．The manufacturers go beyond only telling consumers about their products．They also try to persuade customers to buy the(33) ＿＿＿by creating a desire(34) ＿＿＿it．Because of advertisement，consumers think that they want something that they do not need．After buying somethin9，the purchaser cannot always explain why it was(35) ＿＿＿．Even(36) ＿＿＿—the purchaser probably does not know why he or she bought something，the manufacturers (37) ＿＿＿．Manufacturers have analyzed the business of(38) ＿＿＿and buyin9．They know all the different motives that in fluence a consumer’s purchase--some rational and(39) ＿＿＿emotional．Furthermore，they take advantage of this(40) ＿＿＿．Why(41) ＿＿＿so many products displayed at the checkout counters in grocery stores? The store management has some good(42) ＿＿＿．By the time the customer is(43) ＿＿＿to pay for a purchase，he or she has already made rational，thought—out decisions(44) ＿＿＿what he or she needs and wants to buy．The(45) ＿＿＿feels that he or she has done a good job of choosing the items．The shopper is especially vulnerable at this point．The(46) ＿＿＿of candy，chewing gum，and magazines are very attractive．They persuade the purchaser to buy something for emotional，not(47) ＿＿＿motives．For example，the customer neither needs nor plans to buy candy．but while the customer is standing，waiting to pay money，he or she may suddenly decide to buy(48) ＿＿＿．This is exactly(49) ＿＿＿the store and the manufacturer hope that the customer will(50) ＿＿＿．The customer follows his or her plan．

（二）

“Down-to-earth”means someone or something that is honest．realistic and easy to deal with．It is a pleasure to find(31)＿＿＿who is down-to-earth．A person who is down—to-earth is easy to talk(32) ＿＿＿and accepts other people as equals．A down-to-earth person is just the(33) ＿＿＿of someone who acts important or proud．

Down-to-earth persons may be(34) ＿＿＿members of society，of course．But they do not let their importance“(35) ＿＿＿to their heads”．They do not consider themselves to be better persons than(36) ＿＿＿of less importance．Someone who is filled with his own importance and pride，(37) ＿＿＿without cause，is said to have“his nose in the air”．There is(38) way a person with his nose in the air can be down-to-earth．

Americans(39) ＿＿＿ another expression that means almost the same as“down—to-earth”．The expression is“both—feet—on-the—ground”． Someone(40) ＿＿＿both—feet—on—the-ground is a person with a good understanding(41) ＿＿＿reality．He has what is called“common sense，”he may have dreams，(42) ＿＿＿he does not allow them to block his knowledge of(43) ＿＿＿is real．

The opposite kind of(44) ＿＿＿is one who has his“head—in-the—clouds”． A man with his head-in-the—clouds is a dreamer(45) ＿＿＿mind is not in the real world．

(46) ＿＿＿，such a dreamer can be brought back to earth．Sharp words from teacher can usually(47)＿＿＿a day-dreaming student down-to-earth．

Usually．me person who is down—to-earth is very(48) ＿＿＿to have both feet on the ground．(49) ＿＿＿we have both our feet on the ground，when we are down-t0—earth，we act honestly and openly(50) ＿＿＿others．Our lives are like the ground below us，solid and strong．